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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">www.theprcoach.com</a>
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Justin Bieber Is First Instagram User to Reach a Million Followers

Justin Bieber Is First Instagram User to Reach a Million Followers | Public Relations & Social Media Insight | Scoop.it
Eight months after posting his first Instagram snap, Justin Bieber is the photo-sharing app’s first user to reach 1 million followers.

 

[OMG! That's awesome dude!]

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Trashing an opponent works best on TV / you preach to the converted on the Internet | Lies, damned lies and statistics

Trashing an opponent works best on TV / you preach to the converted on the Internet | Lies, damned lies and statistics | Public Relations & Social Media Insight | Scoop.it

A piece of research from the Brookings Institution (thanks @kenyanpundit for the link) finds that, at least in politics, when it comes to gee-ing up supporters, online video works best. However, if you are going to trash someone, stick with TV.


Though all eyes are currently on the US Presidential election, the Brookings Institution carried out its study in 12 countries worldwide.


The Brookings Institution found that anyone likely to watch a political video on YouTube was younger, richer, more educated, more likely to be interested in politics – and more partisan. In other words, you don’t trawl the world’s largest online video site to help inform your point of view. You look through it to find political content that already confirms it....

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Coca-Cola Updates Famous Ad for Social Media World - TheStreet

Coca-Cola Updates Famous Ad for Social Media World - TheStreet | Public Relations & Social Media Insight | Scoop.it
The company has taken one of its most famous ads and made it digitally relevant for today's world.

 

The recent news that Harvey Gabor has come out of retirement may not immediately ring any bells. But eight simple words that Gabor helped make famous certainly will: "I'd like to buy the world a Coke."

 

It was Gabor who in 1971 gathered dozens of young men and women from around the world to a hilltop in Italy, to announce in song their desire "to teach the world to sing in perfect harmony."

 

Almost overnight, the resulting TV commercial became an international sensation. Over four decades later, Gabor traveled to New York to meet with Google employees and help forge a strategic Coca-Cola(KO_) marketing initiative all the more significant because it so directly weds the lure of the past with the tools of the future....

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Media engagement – it ain’t rocket science

Media engagement – it ain’t rocket science | Public Relations & Social Media Insight | Scoop.it

So here we were, sitting on what we thought was the medical science exclusive of the century and even Madeleine our health and science newshound couldn’t make head or tail of it. Nor tale of it!

 

We still don’t know what the story is and even the entire university PR team has had a crack at writing up their academic’s media kit.

 

Tell you what, boffin brains: I don’t care much about your super nano-fragilisticexpelosivedocious lab tests and the subsequent findings, and I can also exclusively reveal that you’ve already lost our readers as well....

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Gregarious: No reputation is too big to fail: Lessons learned from Greg Smith's New York Times op-ed on Goldman Sachs

Gregarious: No reputation is too big to fail: Lessons learned from Greg Smith's New York Times op-ed on Goldman Sachs | Public Relations & Social Media Insight | Scoop.it

When your business is built on providing investment services or financial advice, your primary currency is trust. When a competitor questions your ethics or trustworthiness, the strike can sting. When an employee or client calls your ethics into question, the blow can be crippling, if not fatal.


Word spread quickly last week The New York Times published a scathing op-ed by Greg Smith, a significantly accomplished employee who himself was still on the payroll with Goldman Sachs. Needless to say, the op-ed sent ripples through the investment industry as well as a wide swath of social media channels....

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Media Management With A Side Of Attitude | Sara MacIntyre and Christy Clark | Mr. Media Training

Media Management With A Side Of Attitude | Sara MacIntyre and Christy Clark | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
Communications professionals often want to control the press. But this isn't the right way to do it.

 

Sara MacIntyre is the Director of Communications for Christy Clark, British Columbia’s Premier.


Ms. MacIntyre is new in her job, but she’s far from inexperienced. Prior to joining Premier Clark’s staff last month, she served as the press secretary for Canadian Prime Minister Stephen Harper.


Last week, she attended a conference with Ms. Clark. As you’ll see from the below exchange, she didn’t exactly exercise the typical best practices for good media relations....

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Overview | State of the Media |PEW Research Center

In 2011, the digital revolution entered a new era.

 

The age of mobile, in which people are connected to the web wherever they are, arrived in earnest. More than four in ten American adults now own a smartphone. One in five owns a tablet. New cars are manufactured with internet built in. With more mobility comes deeper immersion into social networking.

 

For news, the new era brings mixed blessings....

 

[Terrific media insight! JD]

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Theater, Disguised Up as Real Journalism

Theater, Disguised Up as Real Journalism | Public Relations & Social Media Insight | Scoop.it
Mike Daisey’s “The Agony and the Ecstasy of Steve Jobs” was a fine bit of theater, but it worked less well as journalism, which was how it was represented in January on “This American Life.”...

 

Is it O.K. to lie on the way to telling a greater truth? The short answer is also the right one.

 

No.

 

It’s worth examining that question now that we have learned about the lies perforating the excerpt of Mike Daisey’s one-man show on Apple’s manufacturing processes in China, broadcast in January on the weekly public radio show “This American Life.”...

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RepMan: How would you repair Prisoner 05A4820’s reputation?”

Guess what iconographic villain of greed and wretched excess may be seeing the light of day as soon as this August? None other than Prisoner 05A4820 himself! What's that, the number doesn’t ring a bell?

 

Then, try this on for size: Dennis Kozlowski, or ‘Koz’ as his fellow inmates call him, may soon be reentering mainstream society.

 

Next to Ken Lay and Jeff Skilling (a.k.a. the Hitler & Goebbels of corporate greed), Dennis Kozlowski was the poster child for living large and milking a company dry. To refresh your memory, Kozlowski was convicted in 2005 of grand larceny, conspiracy and fraud for, as The New York Times put it, ‘…essentially using Tyco as his own piggy bank, replete with outsized bonuses.’

 

Koz was the guy who reigned supreme from a palatial, 13-room palace at 980 Fifth Avenue that featured a $6,000 shower curtain, a $15,000 umbrella stand and the occasional Monet or Renoir painting. He’s also the dude who feted his wife to a truly bacchanalian, Roman orgy-type of birthday party on a Greek Island (all at company expense, thank you very much)....

 

Assuming this real life Gordon Gekko of greed does see the light of day, how would you help him rehabilitate his tattered image?...

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011 | Business 2 Community

12 (of the) Best Social PR Guides, Tips and Techniques of 2011 | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
What is the distinction between “traditional” public relations (PR) and online / interactive / social PR?

 

...Regardless, while the “art” of PR retains some constants, the “science” has clearly evolved. What are the best practices for pitching journalists in this new environment? What are the (current) best practices for pitching bloggers? How can PR pros optimize their use of social media tools? How can you make a press release more friendly to blogs, Twitter and search engines?

 

Find the answers to these questions and more here in a dozen of the best social PR guides of the past year....

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Public Relations: A "Defining Moment" for the Profession

Public Relations: A "Defining Moment" for the Profession | Public Relations & Social Media Insight | Scoop.it
Kirk Hazlett, APR, Fellow PRSA, a member of PRSA's Board of Directors, reviews the rationale for redefining the term "public relations."...

 

...My students asked a very simple question when I told them about this undertaking:“Why?”

 

Love it when, out of the clear blue, I get asked an admirably logical question! Kind of makes me put my proverbial “money where my mouth is.”...

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A better definition of PR - my 2 cents

A better definition of PR - my 2 cents | Public Relations & Social Media Insight | Scoop.it

Sometimes, older is better I've been writing here about the months-long effort by the Public Relations Society of America to develop an updated definition of Public Relations. The definition that had been used since 1982 was vague and bland....

 

 

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Good PR is the Careful Balance of Confidence and Empathy | InkHouse

Good PR is the Careful Balance of Confidence and Empathy | InkHouse | Public Relations & Social Media Insight | Scoop.it
The traits that make PR people successful are confidence and empathy. However, they cannot exist in silos—confidence and empathy work best in combination.
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Nimble Streamlines Your Company's Communication Over Social Media

Nimble Streamlines Your Company's Communication Over Social Media | Public Relations & Social Media Insight | Scoop.it
Nimble allows you to import your contacts from email and social media and connect contact information for individual people in your network...

 

Where day-to-day communications used to take place in the form of handwritten notes and meetings scribbled in a DayPlanner, today businesses communicate with clients everywhere from email to tweets and Facebook wall posts. One service, Nimble, is attempting to streamline all of those communication channels into one, and help businesses and individuals create better connections with the people they’re trying to reach....

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Opinion: Managing the reputation of PR : Behind the Spin

Opinion: Managing the reputation of PR : Behind the Spin | Public Relations & Social Media Insight | Scoop.it

I recently asked a practitioner his thoughts on PR as reputation management. I was rather surprised when he told me that because reputation is something he takes incredibly seriously, he has before now turned away potential clients due to bad press they may have had.


It probably sounds peculiar that I was quite shocked by this, but I’d never really thought of the boot being on the other foot with all the negative connotations surrounding public relations as a profession. It got me thinking....

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Why what, when which won’t work?

Why what, when which won’t work? | Public Relations & Social Media Insight | Scoop.it
Phew! Quite a heated debate (well, let’s just call it: Scrabble!) in our super-charged morning news conference today on the timeless news formula known simply as the “six W’s&#8...
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Tablet Roundup – 21 Research Charts & Infographics | Heidi Cohen

Tablet Roundup – 21 Research Charts & Infographics | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Tablets are an exploding market. As a marketer, it's important to understand how this combination light-weight alternative to a laptop computer and a personal leisure device is used, how it changes content consumption and advertising, and how it fits into consumers’ lives relative to other connected devices –namely computers and smartphones....

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15-Seconds Blog: Reporters Are Pushy - Get Over It

15-Seconds Blog: Reporters Are Pushy - Get Over It | Public Relations & Social Media Insight | Scoop.it

Reporters and photographers can be pushy, often obnoxious and frequently downright stupid. We know – half of this 15-Second enterprise was a reporter for 40 years – the other half had to deal with “those people” for nearly as long.

 

But officials need to accept that pushiness -- and with rare exception, go with the flow. When they don't, ugly scenes follow.

 

Below is an example of what not to do....

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News-to-go is here to stay

News-to-go is here to stay | Public Relations & Social Media Insight | Scoop.it
The annual State of the News Media study from the Pew's Project for Excellence in Journalism officially rings in the "age of mobile."...

 

For anyone who can remember being floored by the mid-1980s Chrysler sedan that warned “your door is ajar” in delightful monotone, it’s still kind of thrilling that Cadillacs come with wifi these days. But for a growing number of Americans, it’s hard to imagine going anywhere without an iPhone in one pocket and an iPad within arm’s reach.

 

Here it is, as if there was any doubt: The age of mobile....

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The Future of Print Is … Print | Editor & Publisher

The Future of Print Is … Print | Editor & Publisher | Public Relations & Social Media Insight | Scoop.it

 Even though today’s reader wants to find the latest headlines immediately with just a click of a button, Britain’s satirical newspaper Private Eye has stuck by the phrase “hot off the press” for 50 years. The newspaper doesn’t publish online — if you want to read its content, you have to buy the paper.

 

The paper does have a website (private-eye.co.uk), but to read full stories from the latest issue, readers have to buy it at a newsstand or sign up for a subscription....

 

[How one newspaper goes against the tide - JD]

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PR disasters averted: 7 cases of strong crisis management | PR Daily

PR disasters averted: 7 cases of strong crisis management | PR Daily | Public Relations & Social Media Insight | Scoop.it
You might not be a fan of Justin Bieber, but you’d be wise to learn a thing or two from the teen sensation before you're caught in a disaster.

 

PR pundits and brand watchers love to create “best and worst” lists around marketing and communications developments. The emphasis usually falls on the “worsts”—like the most poorly handled crisis situations or mangled cover-ups.

 

It’s easy to criticize, but what about giving credit for crises averted or PR battles won? That list is shorter and perhaps a bit less obvious, but here are my nominations....

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PR Dummies: How to Completely Fake a Celebrity Endorsement

PR Dummies: How to Completely Fake a Celebrity Endorsement | Public Relations & Social Media Insight | Scoop.it
The public relations industry is a festival of shamelessness in which the most shameless are never shamed. We are here to change that. This is PR Dummies.

 

Celebrity endorsements are costly. Getting Jennifer Hudson to endorse a product would cost, at minimum, tens of thousands of dollars. Instead, why not just shamelessly drop Jennifer Hudson's name all over your press release, despite the fact that you actually have nothing whatsoever to do with Jennifer Hudson? That'll work. This is one of execrable PR agency 5WPR's favorite tactics....

 

[Speaking of bad PR...]

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How to Get a Job in PR: Understand the Power of Connectivity | PRBreakfastClub

How to Get a Job in PR: Understand the Power of Connectivity | PRBreakfastClub | Public Relations & Social Media Insight | Scoop.it
Getting a job in PR is all about understanding the power of connectivity, marketing and the role of the Internet in business. Here's what you need to know.

 

...And when it comes to getting a job in PR, understanding the importance of connectivity – beyond just friends on Facebook – is pretty critical. Where to start? There are four simple things to remember....

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Social media is the greatest threat facing the global PR industry | blog.holmesreport.com

A headline like that is likely to polarise opinion. Before you shoot the messenger, let me explain.

 

The claim is based on the Global Alliance’s new survey of 280 heads of PR industry organisations worldwide.

 

38 percent of respondents cited social media as the greatest threat facing PR and comms pros today, thanks in part to the competitive pressure it has generated from other marketing disciplines. Respondents ranked social media as the biggest industry threat, above industry relevance; economic uncertainty; budget uncertainty; and, negative business ethics....

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Social Media Helps Spread News But Doesn't Drive It; Pew Research Finds

Social Media Helps Spread News But Doesn't Drive It; Pew Research Finds | Public Relations & Social Media Insight | Scoop.it
Using social media to broadcast articles is a vital part of any online strategy for media outlets.

 

Sites like Facebook, Twitter and LinkedIn are vital in communicating stories and spreading them, but new research suggests that while it’s important, it not (yet) the main source of news that the hype has led us to believe....

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