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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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101 Tweet-Tastic Tools | Social Media Today

101 Tweet-Tastic Tools | Social Media Today | Public Relations & Social Media Insight | Scoop.it
As much as I love Twitter, I have to admit I haven’t seen that familiar blue Twitter home page in quite a while. Why? because although Twitter is amazing, I can only fully leverage it by using a range of Twitter tools. I’ve written several blog posts on Socialable about some of my favorite and most used Twitter tools but I thought it would be a good idea to create a series of 101 of the top social media and blogging tools.  So here is the first in the series – and it made sense to start with Twitter seeing as it’s my social media “weapon of choice” and generates over 50% of the traffic to Socialable....
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How Twitter is changing news as we know it

How Twitter is changing news as we know it | Public Relations & Social Media Insight | Scoop.it
In the book, Schmidt and Cohen look at the role of news organizations in the age of Twitter. “Twitter can no more produce analysis than a monkey can type out a work of Shakespeare,” Schmidt and Cohen say in the book, according to Gara’s review. When we fret that Twitter might be ruining journalism, we tend to forget that Twitter is not in and of itself a content producer. It is a content platform. If it ever does have a hand in “ruining journalism” it would only be because it allowed journalism to ruin itself faster. On the other hand, while Twitter may not be able to “produce” analysis, it can actually distribute analysis. That happens most obviously with a shared link to a larger piece, but analysis can also come 140 characters at a time. Take, for instance, New Yorker writer Ryan Lizza’s recent Tweet about President Obama’s skeet-shooting photo. Alongside an embed of the pic, Lizza wrote: “Conspiracy theories about how this photo is fake in 3…2…1”. Not deep, but pithy, and it says as much in 12 words as a Tom Friedman column could say in 1,000....
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Key takeaway from the Applebee’s uproar | Justin Case You Were Wondering

Key takeaway from the Applebee’s uproar | Justin Case You Were Wondering | Public Relations & Social Media Insight | Scoop.it

...So now that we’ve established being a chain restaurant in a social media world is hard, let’s talk about what makes it harder. The answer: Forgetting that your brand is what your customers say it is. I don’t know exactly what happened internally when the Applebee’s receipt was posted on Reddit last week. But I can guess. A group of smart C-level execs and communicators got together with Legal and analyzed the situation. And eventually, amongst other things, they established the following...

Jeff Domansky's insight:

Justin Case updates this high-profile crisis PR study...

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A guide to teaching your executives to write like humans | PR Daily

A guide to teaching your executives to write like humans | PR Daily | Public Relations & Social Media Insight | Scoop.it

CEO blogs can lead to big returns. The trick is teaching your boss to write like a human, not a business school robot. Here’s how you can do it.


...The secret to the best CEO blogs is this: They sound like a human actually wrote them. They write about real life and the joys, let downs, mistakes, and successes that come with it. Risky? Maybe. But it’s real. 

Here are three examples of CEO blogs that meet this criteria....

Jeff Domansky's insight:

Do the names Marriott, Zappos and Royal Caribbean ring a bell? They get IT!

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Maryalice Leister's curator insight, August 31, 2013 9:44 AM

Critical insight to underscore the need for acccessibility and integrity. Short and sweet isn't always best despite what you hear.

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21 Examples of Black, White & Grey in Web Design | Inspiration

21 Examples of Black, White & Grey in Web Design | Inspiration | Public Relations & Social Media Insight | Scoop.it

Certain colors give a website a really elegant and clean look. Some color combinations are pretty popular in web design, and definitely the black, white & grey (sometimes with a hint of red) is one of those popular combinations. These colors, combined properly, result in beautiful and elegant designs. Today we will show you inspiring examples of websites using these colors. From subtle details to complete backgrounds and images, here you will see several different approaches to the same color palette.

Jeff Domansky's insight:

Here's a little inspiration to get the creative juices flowing...

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5 Great Reasons To Use Video For Content Marketing | Danny Brown

5 Great Reasons To Use Video For Content Marketing | Danny Brown | Public Relations & Social Media Insight | Scoop.it
Do you use video for your content marketing efforts? Here are 5 reasons why you might want to consider video and content marketing together.
Jeff Domansky's insight:

Joshua Hardwick says video content rocks.

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Social Media Analytics: How’s Your Social Media Strategy Going? | Business 2 Community

Social Media Analytics: How’s Your Social Media Strategy Going? | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Are you really kicking your social media marketing? For too many folks the answer is: I don’t know And, that’s a problem. Without good social media (Social Media Analytics: How’s Your Social Media Strategy Going?

Jeff Domansky's insight:

If you want social media measurement ideas this is a must-read.

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E-Strands Ltd's curator insight, February 4, 2013 7:33 PM

Are you really kicking your social media marketing? For too many folks the answer is: I don’t know And, that’s a problem. Without good social media (Social Media Analytics: How’s Your Social Media Strategy Going?

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8 PR Practices - Eight New Practices for the PR Professional

8 PR Practices - Eight New Practices for the PR Professional | Public Relations & Social Media Insight | Scoop.it
The PR Hybrid Professional Chart of Responsibilities is a comprehensive view of the different practices required of today's PR practitioners, as social media impacts our organizations, changes the media landscape and enhances the way we communicate with consumers. The chart highlights eight new practices, each with specific roles and responsibilities. From the PR Policymaker, Practice #1, to the Master of the Metrics, Practice #8, you will find opportunity to expand your PR and social media knowledge, utilize new skill sets and learn how to use social media strategically in your PR planning.... Great new social PR resource from Deirdre Breakenridge
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Marketing to other businesses? Here’s where your digital priorities should lie | memeburn

Marketing to other businesses? Here’s where your digital priorities should lie | memeburn | Public Relations & Social Media Insight | Scoop.it
Marketing budgets the world over have been squashed and marginalized, forcing people to focus their efforts on those areas which are going to give them the greatest return on their investments. So what should you be focusing on in 2013 — and more specifically and how does this filter down to you if you’re talking to other businesses?...
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Why women look old. Why January is gloomy. Why the media push this guff | The Guardian

Why women look old. Why January is gloomy. Why the media push this guff | The Guardian | Public Relations & Social Media Insight | Scoop.it
'There is plenty of room for light, fun pieces across newspapers. The issue comes when this casual, easygoing attitude towards numbers, statistics and the world at large extends into serious issues.'  

There was quite the bombshell in the news this week. It turns out that, contrary to expectations, women don't look their oldest in their 80s or 90s. No,the Telegraph reveals, they look oldest at 3.30pm on a Wednesday.

 

Except, utterly obviously, they don't. The story is the latest in a stream of "polls", "surveys" or "research" designed to do nothing but promote a company's new product.

 

In this case, it worked nicely. The story's fifth paragraph notes the "study" was "carried out by the tanning brand, St Tropez"....

Jeff Domansky's insight:

PR and journalists both behaving badly in my opinion...

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Actionable Marketing Expert | Heidi Cohen

Actionable Marketing Expert | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Despite the image of a lone person typing by the light of their computer, bloggers have a lot in common with a Super Bowl Championship football team.

Just as football players work hard and prepare through on-going practice and games, bloggers need to continually publish and engage with their audience.

Here are seven lessons bloggers can learn from football to take their game to the championship level....

Jeff Domansky's insight:

Actionable tips to help you blog like a Super Bowl champion.

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There’s No Such Thing As “Traditional PR” Anymore

There’s No Such Thing As “Traditional PR” Anymore | Public Relations & Social Media Insight | Scoop.it
...Fair enough. So what types of activities make up traditional PR, you may ask. The answer usually includes some combination of the following: Message development Media relations Crisis communications Employee communications Executive visibility While those are certainly tried and true tactics that have been pillars of the PR industry for years, to execute on those tactics without integrating digital is missing a major opportunity to leverage today’s converged communications landscape. Here’s a look at how digital should be integrated into each of these long-time PR functions....
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4 Myths About Using eBooks for Content Marketing | Business 2 Community

4 Myths About Using eBooks for Content Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
You may or may not be using ebooks as part of your content marketing. Done well, they can be the ‘killer’ part of your content marketing. You’ll get attention, time and influence. Which is much more than the hurried blog reader will give you. However, ebooks are surrounded by myths and assumptions. So in order for your ebook to be a lead-generating beast, here’s what you need to forget....
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Five Steps to Write Excellent Blog Content Quickly | SiteProNews

Five Steps to Write Excellent Blog Content Quickly | SiteProNews | Public Relations & Social Media Insight | Scoop.it

Maintaining a regular blog is one of the best ways to build your expert status, online community and search engine ranking. However, to maintain your blog, you must be able to generate excellent content quickly and consistently. There is a distinct relationship between the amount and kind of content you produce and how much online attention you receive, both from the search engines and through social media. So how can you regularly create excellent blog content on demand? Here are five steps...

Jeff Domansky's insight:

Bloggers take note of these helpful blogging to.

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39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

39 Fantastic Inbound Marketing Blogs You Ought to Be Reading | Public Relations & Social Media Insight | Scoop.it

A list of 38 fantastic marketing blogs any marketer should add to their reading list. In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. But that was soooo two years ago, and it's high time we gave that list a refresh, don't you think?

 

I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. But I'm always looking for new reading material! So read through this list -- keeping in mind these are not ranked in order of awesomeness, but in order of alphabeticalness -- and let me know if there are some other amazing blogs we should consider for next year's list! I hope this gives you some new reading material to enjoy with your morning coffee....

Jeff Domansky's insight:

Here's an excellent resource for marketing, content and PR pros.

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How to Write Compelling Titles for Blogs & Content | Heidi Cohen

How to Write Compelling Titles for Blogs & Content | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
While it may seem like a waste of time, you must craft the best title you can to ensure the maximum number of people read and/or share your content.

 

In On Advertising, David Ogilvy stated, “On average, five times as many people read the headlines as read the body copy.” This means for every reader, five other people viewed the headline and skipped on to something else. Therefore, you must craft killer headlines.

 

For bloggers and content creators, this means that only a small proportion of readers will actually click through and read the content you’ve spent most of your time creating if your titles aren’t strong enough to make them take action!...

Jeff Domansky's insight:

Smart tips for bloggers and content peeps...

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The Top 30 Most Popular WordPress Plugins - Infographic | Jeffbullas's Blog

The Top 30 Most Popular WordPress Plugins - Infographic | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

WordPress is the engine that drives over 150 million blogs on the World Wide Web. It is open source software that provides access for developers to create add on-ons (plugins) that increases its functionality for users with a few clicks. It was first released on May 27, 2003, by founders Matt Mullenweg and Mike Little. At last count there were over 22,000 plugins available to download.


One of the reasons it is used by many people as a blogging platform is that it is easy to use without having to be a programmer....

Jeff Domansky's insight:

Great list of WordPress plugins...

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Perceptions of Advertisements | Amazing Infographics

Perceptions of Advertisements | Amazing Infographics | Public Relations & Social Media Insight | Scoop.it

This infographic tackles some of the public perceptions of advertising. For example: 

- only 3% say ad claims are accurate

- 96% think more than half of weight loss ads are photoshopped 

- 38% wish ads were more accurate...

 

And much more....

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Jeff Domansky's curator insight, February 4, 2013 10:47 PM

Fun look at advertising...

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Robert Munsch's Storytelling Lessons for Content Marketers

Robert Munsch's Storytelling Lessons for Content Marketers | Public Relations & Social Media Insight | Scoop.it
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!

Via Karen Dietz, Pedro Barbosa
Jeff Domansky's insight:

Pedro Barbosa and Karen Dietz shares storytelling insight sparked by the inspiration of children's writer Robert Munsch.

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Pedro Barbosa's curator insight, February 4, 2013 3:19 PM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Janine Lloyd's curator insight, February 5, 2013 12:24 AM

A must read about storytelling for Content Marketers

Two Pens's curator insight, February 5, 2013 12:00 PM

Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.

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Six social-media skills every leader needs | McKinsey Quarterly

Six social-media skills every leader needs | McKinsey Quarterly | Public Relations & Social Media Insight | Scoop.it

Few domains in business and society have been untouched by the emerging social-media revolution—one that is not even a decade old. Many organizations have been responding to that new reality, realizing the power and the potential of this technology for corporate life: wikis enable more efficient virtual collaboration in cross-functional projects; internal blogs, discussion boards, and YouTube channels encourage global conversations and knowledge sharing; sophisticated viral media campaigns engage customers and create brand loyalty; next-generation products are codeveloped in open-innovation processes; and corporate leaders work on shaping their enterprise 2.0 strategy.

 

This radical change has created a dilemma for senior executives: while the potential of social media seems immense, the inherent risks create uncertainty and unease. By nature unbridled, these new communications media can let internal and privileged information suddenly go public virally. What’s more, there’s a mismatch between the logic of participatory media and the still-reigning 20th-century model of management and organizations, with its emphasis on linear processes and control. Social media encourages horizontal collaboration and unscripted conversations that travel in random paths across management hierarchies. It thereby short-circuits established power dynamics and traditional lines of communication.

 

We believe that capitalizing on the transformational power of social media while mitigating its risks calls for a new type of leader. The dynamics of social media amplify the need for qualities that have long been a staple of effective leadership, such as strategic creativity, authentic communication, and the ability to deal with a corporation’s social and political dynamics and to design an agile and responsive organization....

Jeff Domansky's insight:

Social-savvy CEOs may be a competitive advantage in the future. This McKinsey Post explores the challenges and how GE is responding. A valuable, must-read for every communication and content marketing strategist.

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Seven deadly digital sins for brands to avoid in 2013 | memeburn

Seven deadly digital sins for brands to avoid in 2013 | memeburn | Public Relations & Social Media Insight | Scoop.it
A new year is stereotypically associated with clean slates and resolutions. Below is a guideline for brands, and individuals alike, to right the interweb wrongs and to prevent the heinous digital crimes of 2012....
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Best Buy, Worst Employee Communication | The PR Coach

Best Buy, Worst Employee Communication | The PR Coach | Public Relations & Social Media Insight | Scoop.it

Electronics retailer Best Buy prides itself on its low prices and customer service. Unfortunately, that care didn’t extend to its employees with the closure of 15 stores and 900 employee layoffs in Canada.

 

Like many consumers, I wasn’t surprised to see Best Buy and Future Shop store closures.

 

Analysts expect Best Buy to close another 200 to 250 of its 1,056 US stores in 2013....

Jeff Domansky's insight:

Here's a case study in how NOT to handle communications around employee layoffs. Best Buy could've done much better.

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How Barack Obama Rocks His Facebook Page | Doktor Spinn

How Barack Obama Rocks His Facebook Page | Doktor Spinn | Public Relations & Social Media Insight | Scoop.it

I work a lot with Facebook in my job, especially with our Facebook page.

 

And it’s almost inevitable to now and then look at other Facebook pages for inspiration.


My favourite?

The Social Media President

My absolute favorite Facebook page is Barack Obama’s.

 

Here’s why...

Jeff Domansky's insight:

POTUS does many things well with his Facebook page.

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8 Key Performance Indicators for Content Marketing Measurement

8 Key Performance Indicators for Content Marketing Measurement | Public Relations & Social Media Insight | Scoop.it
Web analytics and KPIs have come a long way since marketers were measuring "hits" on a site. Here are 8 KPIs your content marketing measurement should include. Web analytics and general knowledge of digital marketing key performance indicators (KPIs) have come a long way since the days when people were measuring “hits” on a site. Tools like Google Analytics, Omniture, and proprietary systems within companies have made digital marketing reporting more simple and accessible for the average marketing professional. These days, you’re nowhere in marketing if you don’t understand your basic web KPIs, including customer engagement and conversion rates. However, as content marketing takes the forefront in digital marketing tactics — especially for B2B and SEO marketing — marketers are still stuck in the stone age as it relates to measuring the effectiveness and impact of various forms of content. For example, consider white papers (or any page turn publication) — they are a common lead generation tactic within content marketing, yet most marketers fail to measure anything beyond “downloads.” The question remains: What can a marketer do to better understand the effectiveness of this type of content?....
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Belle Chua's curator insight, January 1, 2014 11:15 PM

Web Analytics in Content Marketing Measurement

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How to Make Your Content Marketing Sizzle | Business 2 Community

How to Make Your Content Marketing Sizzle | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
We all KNOW content marketing is the key to building and sustaining a network that generates sales or leads for your organization. But, how effective IS your content marketing strategy? Ineffective Content Marketing Based on their study, Marketo finds most firms feel their content marketing could use a shot of espresso — to supercharge their content marketing efforts. I bet if you asked visitors, you’d find even fewer find value in your content.....
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