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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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4 Examples of Effective Email Campaigns from Restaurant Brands

4 Examples of Effective Email Campaigns from Restaurant Brands | Public Relations & Social Media Insight | Scoop.it

Although social media has been around for a few years, plenty of businesses and entrepreneurs still get it wrong. When planning your social marketing strategy and being active on social channels, avoid these 5 common content mistakes....

Jeff Domansky's insight:

Sometimes you come across really useful case studies. Here are four that you can use for inspiration in your own social marketing.

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Learndot Officially Opens To The Public To Let Any Business Build Its Own Corporate University In The Cloud | TechCrunch

Learndot Officially Opens To The Public To Let Any Business Build Its Own Corporate University In The Cloud | TechCrunch | Public Relations & Social Media Insight | Scoop.it

... In other words, Learndot is building a training and certification platform for businesses that enables anyone within an organization to build courses, certify customers, educate partners and get employees up to speed, from the cloud. Learndot launched its new platform in beta in November, and were quickly overwhelmed by the response, receiving hundreds of trial requests within the first few months.

 

The startup wasn’t ready for the response, Learndot founder Paul Roland Lambert tells us, and they had to turn people away, as it initially took the startup nearly a week to set up a single trial manually. Now, with customers like Get Satisfaction, Clio and Zirtual on board, Learndot is officially coming out of restricted beta and opening its platform to the public....

Jeff Domansky's insight:

This intriguing social media service can be scaled from small to large organizations aimed at learning, training and sharing.

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Why Should Marketers Care About Mobile Marketing? | Forbes

Why Should Marketers Care About Mobile Marketing? | Forbes | Public Relations & Social Media Insight | Scoop.it

...To figure out why CMOs and marketers should start caring about mobile marketing, I went to the source – Greg Stuart is the CEO of the Mobile Marketing Association and is recognized as a thought leader in the digital media world.

 

I posed two basic questions to Greg during an interview:

1) why should marketers care about mobile, and

2) how can they get started? What follows are key notes from the interview and my guess is, if you haven’t started testing mobile, this may make you consider doing so....

Jeff Domansky's insight:

Get mobile? Connect with these facts...

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Kenneth Carnesi's curator insight, April 27, 2013 2:22 PM

Good read on why you should care about mobile marketing and how to get started!

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How to Improve Your Social Media Calls to Action | Social Media Examiner

How to Improve Your Social Media Calls to Action | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Social Media Engagement: learn to craft calls to action that get your social community to do what you’d like them to and get the results you want....

 

Is your audience responding to your social activities? Have you integrated the right calls to action into your social media strategy?

 

A call to action is a way for you to entice your social media audience to focus their attention on the next action you want them to take. Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want....

Jeff Domansky's insight:

Without a call to action, your marketing and social media campaigns are just noise. And they're impossible to measure. Great tips from Social Media Examiner.

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Knowva Consulting's curator insight, April 25, 2013 11:04 AM

Number two, "Create a Great Hook," is the hardest. This is a great, must-read article.

Jeff Domansky's comment, April 25, 2013 1:59 PM
KC, absolutely agree. The "great hook" is where things are won or lost in social media. Thanks for commenting!
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10 Inbound Discoveries That Will Disrupt Marketing Forever | HubSpot

10 Inbound Discoveries That Will Disrupt Marketing Forever | HubSpot | Public Relations & Social Media Insight | Scoop.it

Today, we’re excited to share the 2013 State of Inbound Marketing Report. In this fifth anniversary edition, our largest survey ever, we asked 3,339 marketing professionals from 128 countries to share their perspectives on everything from strategy and organizational alignment to budget and channel management. Because of the breadth of survey respondents and depth of questions asked, some results may look different from what you're used to from past years. We're excited about how robust a data set we had to work with, and think these insights are the most revelatory on the current state of inbound marketing.

 

And here are 10 quick insights from the report, followed by 10 bigger takeaways that we found to be quite remarkable.


Via massimo facchinetti
Jeff Domansky's insight:

Valuable insight into marketing disruption from HubSpot.

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Kathleen Updegraff's curator insight, April 24, 2013 3:20 PM

#5 is especially important!

malek's curator insight, April 24, 2013 3:38 PM

7) Inbound has shifted where marketers spend resources, and enables them to work smarter

Rim Riahi's curator insight, April 25, 2013 7:10 AM

Today, we’re excited to share the 2013 State of Inbound Marketing Report. In this fifth anniversary edition, our largest survey ever, we asked 3,339 marketing professionals from 128 countries to share their perspectives on everything from strategy and organizational alignment to budget and channel management. Because of the breadth of survey respondents and depth of questions asked, some results may look different from what you're used to from past years. We're excited about how robust a data set we had to work with, and think these insights are the most revelatory on the current state of inbound marketing.

 

And here are 10 quick insights from the report, followed by 10 bigger takeaways that we found to be quite remarkable.

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11 great ways to use social proof in ecommerce

11 great ways to use social proof in ecommerce | Public Relations & Social Media Insight | Scoop.it
Great questions and examples... One of the most effective techniques you use on your ecommerce site to increase the confidence of buyers is 'social proof'. Social proof is the phenomena where people tend to believe that the decision and actions of others reflect the correct behaviour in a given situation. Here are 11 examples of social proof in action on ecommerce sites....
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Storify launches paid-for option aimed at journalists | Journalism.co.uk

Storify launches paid-for option aimed at journalists | Journalism.co.uk | Public Relations & Social Media Insight | Scoop.it

Storify has made another move in moving towards a freemium model. Late yesterday the team behind the tool, which has become a favourite of journalists as a method of curating social media posts, announced details of a paid-for option aimed at journalists. The new service costs around £50 a year or £5.30 a month ($79 if paying annually, $99 for the year for those paying monthly, plus there is an introductory annual price of £39 / $59). It is called Storify Business and is aimed at "professional journalists, agencies, brands and bloggers"....

Jeff Domansky's insight:

Looks useful for marketing too...

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4 Truths About Content Marketing Clients

4 Truths About Content Marketing Clients | Public Relations & Social Media Insight | Scoop.it

There's never been a better time to be a marketer — and content marketing is probably the biggest, most exciting opportunity of all. Here are four content marketing lessons that will help agencies ...

 

... while criticizing agencies is like shooting big fish in a small barrel (low barriers to entry means our average performance is shockingly low), I thought it was important to turn the tables a bit and look at this issue from the other side. So here are my own thoughts on the issue, compiled as four truths about content marketing clients. If you’re a client-side marketer, rest assured: I don’t mean you — I mean those clueless guys in the office across the way....

Jeff Domansky's insight:

Reality check for marketing, PR and ad agencies wrestling with content marketing results for clients.

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What's a Social Business? Look Beyond the Tweets and Likes | Huffington Post

What's a Social Business? Look Beyond the Tweets and Likes | Huffington Post | Public Relations & Social Media Insight | Scoop.it

Every company these days knows they have to get social. Yet often, even when organizations think they're embracing social media in a big way, they aren't....

 

... For most companies, social means marketing. It equals Facebook likes and Twitter followers. But that's just the price of entry into the social world we -- the 1.5 billion people using social networks -- are crafting around us. Because as powerful as social media is for exchanging ideas, it has the potential to do so much more for organizations.

 

It can, in fact, become a new production line. Think about why that makes so much sense. In a society defined by information, we all deal in knowledge. Unleashed, always connected, able to look up unprecedented amounts of data with a swipe of a fingertip, we constantly swap reviews, advice, insights, and connections. All of these everyday actions are the raw materials in the 21st Century's form of production.

 

And the social network? That's the production line, combining raw materials with many of the interactions generated among the people who share it. This gives life to new ideas, innovation and, as many are discovering in the workplace, a higher form of engagement....

Jeff Domansky's insight:

Really thought-provoking take on social media and social marketing.

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5 Insights Social Data Can Reveal for Your Business | Social Media Today

5 Insights Social Data Can Reveal for Your Business | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Social media sites such as Twitter and Facebook are on a meteoric rise, and so are social data. Here are five insights social data can provide for businesses....

 

With social media sites such as Twitter and Facebook on a meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business from marketing to internal Human Resources issues – and with good reason. The sheer volume of social media data makes it incredibly difficult to analyze. However, various data services are popping up to answer the challenge of making sense of all this potentially advantageous consumer information. Here are five insights social data can provide for businesses....

Jeff Domansky's insight:

Here's a useful look at five ways social data can provide valuable insight for business.

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PR’s Answer to the Classic Storytelling Arc

PR’s Answer to the Classic Storytelling Arc | Public Relations & Social Media Insight | Scoop.it

Virtually every novel reflects some form of the classic storytelling arc. Same goes for movies. As I’m driving to see “Zero Dark Thirty,” I’m wondering how the heck will the movie build drama. I already know how the story ends. Yet, the CIA operative played by Jessica Chastain must deal with stuff going cockeyed again and again to the point that you lose yourself in the story and indeed can feel the tension building. In the communications business, we don’t have 300 pages or two hours on the silver screen to define characters or advance a plot with the requisite twists and turns that culminate in a payoff and happy ending. But it’s not just the element of time that poses a quandary for communicators. The intrinsic nature of classic storytelling revolves around crisis, or better yet, the type of failure that causes the audience to wince. That’s what teases out the tension. That’s what keeps the audience engaged....

Jeff Domansky's insight:

My favorite storyteller, Lou Hoffman, talks about the classic storytelling arc and how it applies to business storytelling.

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The Informational Content Advantage | SearchEngineLand

The Informational Content Advantage | SearchEngineLand | Public Relations & Social Media Insight | Scoop.it

You may have heard that content is king, but the truth is that informational content is king. It’s estimated that approximately 50-80% of search queries are informational in nature (pdf)....

 

In previous articles, I’ve written about the importance of theming content – developing a strategy that truly plays to your customers’ search intent. But usually, very little of that is informational content. The average website has a ratio of 80/20 navigational or transactional content to informational content — the opposite of how people are searching. If you have a blog, the ratio usually doesn’t get much higher than 60/40, and even then, most of that content is either not keyword rich or it’s what we call “time-limited” content.

 

Types of Informational Content

There are two primary types of informational content: “time-limited” and “evergreen.” The former describes the category that most blog posts fall into: a summary of some industry event, a commentary on recent news, or an opinion piece that will be outdated in a few months. Evergreen content, on the other hand, will continue to be relevant for many years.

 

The most popular of the latter type is “how to” content; but, that content has unfortunately earned a bad reputation due to sites like ehow and wikianswers, where you are as likely to find content on how to tie a shoe (not particularly useful) as you are on how to tune a guitar (useful). If a how-to is useful, then by all means, you should write it and include it on your website....

Jeff Domansky's insight:

Here's a valuable look at "informational content", an important part of content marketing that is often overlooked. Useful tips and suggestions too.

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6 Tips for Promoting Your Consulting Services on a Blog - Dukeo

6 Tips for Promoting Your Consulting Services on a Blog - Dukeo | Public Relations & Social Media Insight | Scoop.it
If you’re an expert in your niche then chances are there’s something you can teach your readers. Something they’d be willing to pay to learn. No matter what niche you’re blogging in there’s someone out there who’s willing to pay for a little one-on-one personal attention and it’s just one more way you can make money with your blog. Here are six tips for promoting your consulting services on your blog....
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5 Social Media Content Mistakes to Avoid | Business 2 Community

5 Social Media Content Mistakes to Avoid | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Although social media has been around for a few years, plenty of businesses and entrepreneurs still get it wrong. When planning your social marketing strategy and being active on social channels, avoid these 5 common content mistakes....

Jeff Domansky's insight:

Lots to learn from these social media mistakes of others.

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Choice Channels: The Platforms that Matter in Social Media Marketing Services | Business 2 Community

Choice Channels: The Platforms that Matter in Social Media Marketing Services | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Knowing which social media channels to use to build your brand and engage your audience is crucial. Study your market and your social media platforms to create social media solutions unique to your company....

 

In an increasingly “social” world, having the right communication channel for your company is more important than ever, and the list of social media platforms grows longer. The choices seem endless: Tumblr, Twitter, Facebook, Blogger, YouTube. These are just some of the channels dominating social media marketing services.

 

But which ones should you choose?

 

While any social media channel will be an extremely useful tool in your company’s inbound marketing strategy, there are a few broad trends you should be aware of. The type of social media solutions your company will want to use depends on the depth of your brand messaging and the demographics of the group being targeted. The latter can be a bit tricky, so analyzing the age, interests, and other characteristics of a company’s target market is an important first step in determining which social media channel to use.

 

A young, hip student is likely to spend more time checking out new content on Tumblr or Pinterest, and exploring predetermined pages on YouTube or Facebook. A more mature audience, however, is likely to be found on LinkedIn Groups and Google+ Communities....

Jeff Domansky's insight:

Social marketing is most effective when you keep it simple: the right channel, directed to the right people, at the right time, for the right ROI. See, I said it was simple! ;-)

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The Best Tools to Manage Your Next Social Media Campaign | V3 Kansas City Integrated Marketing and Social Media Agency

The Best Tools to Manage Your Next Social Media Campaign | V3 Kansas City Integrated Marketing and Social Media Agency | Public Relations & Social Media Insight | Scoop.it

Starting a social media campaign? Check out these top 32 tools that will help you manage the campaign, via Jamie Turner and Erik Qualman....

 

The e-book was so popular that our good friend Shelly Kramer suggested that readers of the V3 blog might benefit from it, too. So, with that in mind, here’s an excerpt that includes 32 of the most important tools to help you manage your social media campaign. (If you’re interested in downloading the entire e-book, just click 83 Top Social Media and Mobile Marketing Tools)....

Jeff Domansky's insight:

You're sure to find several tools to add to your social media toolbox here. An excellent overview and suggestions to help you manage your next social media campaign more effectively.

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39% of Small Businesses Get a Return On Investment From Social Media

39% of Small Businesses Get a Return On Investment From Social Media | Public Relations & Social Media Insight | Scoop.it

Small business owners are seeing a return on investment from social media. 81% have increased their time spent on social media or stayed the same....

 

Thirty-nine percent (39%) of small business owners are seeing a return on investment from social media. That is according to a recent survey by Manta, released just last week. Manta, an online small business community, surveyed more than 1,200 of its members to generate its quarterly Small Business Wellness Index, where these findings are from.

 

Now you might think that 39% isn’t so positive, if more than 60% are not seeing a return. However, let’s put it in perspective with the other findings of the survey. When you do that, the small business attitude toward social media looks far more positive. Consider these additional findings...

Jeff Domansky's insight:

As with any marketing campaign, in social media or not, plan your work and work your plan.

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Westbrack Marketing's curator insight, April 25, 2013 9:59 AM

My marketing company helps small businesses in Southern Minnesota.  What I know is that the businesses I help have seen social media help power up their brand, drive more traffic and create an awareness of their product lines.  The key is in the planning.  Social without strategy is like a snowmobile without gas (can you tell I live in MN?). 

Jeff Domansky's comment, April 25, 2013 1:55 PM
WM, I love the snowmobile analogy. Can you tell I grew up in Winnipeg? Now that I've lived in Vancouver so long, let's just say social marketing without a plan is like going out in the rain without an umbrella LOL. Thanks for the comment!
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The Small Business Owners's Guide to Speaking SEO | Index of SEO Terms

The Small Business Owners's Guide to Speaking SEO | Index of SEO Terms | Public Relations & Social Media Insight | Scoop.it
Having difficulties sorting through the jargon in the SEO industry? "The Small Business Owner's Guide to Speaking SEO" will have you fluent in no time!
Jeff Domansky's insight:

Nice and practical guide to SEO for small business and anyone.

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Content Marketing That Works | Business 2 Community

Content Marketing That Works | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Content marketing is the new focus of digital marketing for practical reasons....

 

Internet marketers pay attention. Today’s experts have spilled the goods – the best SEO practices yesterday are not necessarily the best SEO practices today. With the Internet space increasingly becoming a part of everyday life, the competition has turned to producing the best web content that people will find useful and/or entertaining.

 

Quality content has been the direction set by Google since the beginning. Looking at the progressive changes in the Google algorithm, you can conclude that the search engine giant is serious about not wanting trash content on the web. The people who rely on the Internet for information and entertainment don’t want it either.

 

Transparency: the new priority The pervasive influence of social media and the influx of web content have made customers online more discerning about the content they consume. With the huge amounts of information and choices readily available for them on the Internet, customers have become more skeptical about believing everything they read and see online. Transparency has become of primary importance in the digital age of virtual reality, big data, and information webs. Thus, content marketing should be focused on building trust that leads to long-lasting relationships, which will ultimately and ideally lead to more conversions. Of course, it goes without saying that you also have to deliver on your promises and come up with a great product if you want your customers to trust you....

Jeff Domansky's insight:

Good overview of SEO and content marketing tips.

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Newspaper reporter is ‘worst job’ in 2013, study says | Poynter.

Study: Just four jobs are worse than being a newspaper reporter Poor job rating for news reporter only part of the story 2013 marks the 25th anniversary of the list.

 

...And while “newspaper reporter” has dropped down the ranks through the years, Lee said it’s been in the bottom half since the list’s inception. “There are reasons why newspaper reporter is at the bottom,” Lee said. “Some of them are reasons that really haven’t changed in 25 years and some of them are new phenomena.” Lee walked me through reasons old and new...

Jeff Domansky's insight:

Sobering but many will dispute this study.

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FTC Disclosures for Brands and Bloggers

FTC Disclosures for Brands and Bloggers | Public Relations & Social Media Insight | Scoop.it

The new FTC disclosure requirements spell out how brands and bloggers must disclose material relationships – online, in Twitter and other short-form media, on video, and on mobile....

 

The most relevant part of the update for those of us working in social media is the idea that endorsements and disclosures must be made in all media, including short-form media such as Twitter. As Twitter has risen in popularity there’s been some question about how and how much disclosure was required when tweeting about sponsored posts or other types of paid content, and these guidelines make it clear – Twitter is not exempt.

 

But this is not a Twitter-only update; there’s much more to the new guidelines. They provide in-depth explanation on the FTC’s “Clear and Conspicuous Requirement” – and although this in and of itself is not new, as media has changed so much, there are new ways that endorsers need to protect themselves and their brands to provide clear and conspicuous disclosures....

Jeff Domansky's insight:

The FTC guidelines are clear. Be transparent. In every media including Twitter.

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