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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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5 Ways to Implement Social Media in the Office - Blogging Tips

5 Ways to Implement Social Media in the Office - Blogging Tips | Public Relations & Social Media Insight | Scoop.it

With brands like Facebook, Linkedin, Twitter, Pinterest and others posting huge gains in users, it’s obvious that millions of people are finding ways to implement social media in their personal lives, yet good ways to use social media in the office environment are still “under construction” as so many website home pages say.

 

Professionals who spend their time being productive in cubicles can jumpstart their ability to leverage Internet phenomenon like Facebook and others with these suggestions for using social media in the office....

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Infographic Builders: 9 Free Tools To Create Great Visual Charts

Infographic Builders: 9 Free Tools To Create Great Visual Charts | Public Relations & Social Media Insight | Scoop.it

Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.

 

Useful. 8/10

 

Check them all out: http://www.infographicsarchive.com/create-infographics-and-data-visualization/ ;

 

(Unearthed by Andres Taborga)

 

Hey All -- sometimes in business we need to display/convey data with our storytelling. So how do you display data in engaging ways? I love this article because it shares 6 free tools to use, plus there's a little tutorial on how to make infographics.

 

We all know how important it is to have the right tool for the job at hand. Bookmark this article so when you need the tools you have them. Enjoy playing with your numbers and showing them in different ways!

 

Thank you Robin Good for curating this article.


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Mary A. Axford's curator insight, April 1, 8:27 AM

Nice collection of infographic tools from an expert in digital curation.

 

David Baker's curator insight, April 3, 11:47 AM

I am adding this to my seminar resources. Having another set of tools for my teachers to create their PIE Infographics is important.  Creating visual representations of learning is such a powerful learning for teachers and is a skill they can transfer to their classroom and for students to create in the classroom.

Trude Burnett's curator insight, May 9, 3:48 PM

Good tools to make Infographics

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50 ideas for grabbing the media’s attention: Harness traditional tactics! [Pt 7]

50 ideas for grabbing the media’s attention: Harness traditional tactics! [Pt 7] | Public Relations & Social Media Insight | Scoop.it

A lot of the tactics I’ve discussed so far in this series, such as producing your own media and becoming an expert, probably aren’t obvious for most business executives and entrepreneurs. But “traditional” tactics, such as news releases, can still work. Here are five traditional tactics (well — four plus a twist on one) that are still valuable PR tools, if you use them correctly....

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PR Measurement, Simplified - Einsight

PR Measurement, Simplified - Einsight | Public Relations & Social Media Insight | Scoop.it

...The principles are a simple but effective guideline for measuring PR’s value. Rather than measuring stacks of press clips, PR firms should look at how people interpret and respond to messages.

 

“These suggestions aren’t difficult to implement and are relevant to the communications professional, irrespective of whether they are on the client or agency side. It’s about putting a system in place that doesn’t cost too much and only measures what matters,” said Andre Manning and David B. Rockland, in their article Understanding the Barcelona Principles....

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8 Ways To Ensure Your New-Product Launch Succeeds | Fast Company

8 Ways To Ensure Your New-Product Launch Succeeds | Fast Company | Public Relations & Social Media Insight | Scoop.it

...But the fact remains that the success rates of new product introductions and innovations have improved little over the last 20 years. Booz & Company reports 66% of new products fail within two years, and Doblin Group says a startling 96% of all innovations fail to return their cost of capital. This is due to a number of factors, including economic conditions, an explosion of consumer touchpoints, shifts in decision-making behavior, and the deluge of information marketers have to sift through to ensure they are up to speed with the latest trends.


Here are 8 steps any company can follow to increase their odds of growth and transformation through a new product launch...

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Six Amazing Stats From Blackbaud’s 2012 Nonprofit Social Networking Report | John Haydon

Six Amazing Stats From Blackbaud’s 2012 Nonprofit Social Networking Report | John Haydon | Public Relations & Social Media Insight | Scoop.it

Whether or not you use Blackbaud’s software, one thing you’ve got to respect is their commitment to researching what online fundraising strategies work best for nonprofits.

 

Yesterday, they published the 2012 Nonprofit Social Networking Report (download it for free) that shows how nonprofits are using social media for fundraising....

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Radio Ink Magazine

Radio Ink Magazine | Public Relations & Social Media Insight | Scoop.it

According to NPD, a company that provides consumer and retail information, online radio is the fastest growing music listening option among U.S. consumers. NPD says in 2011, 43 percent of U.S. Web users chose to listen to music via Pandora, Slacker, Yahoo! Music, and other online radio options, which is 9% higher than 2010. NPD also said consumers listening to music on the radio was flat at 84%.

 

Arbitron has been reporting listening numbers in the 90's. NPD based its information on data collected from 5,799 consumers, 13 and older between December 14th and January 3rd....

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For brands, it’s the Teflon Age of PR disasters | PR Daily

For brands, it’s the Teflon Age of PR disasters | PR Daily | Public Relations & Social Media Insight | Scoop.it
A report in The Wall Street Journal says companies are better off in the social media era than when ‘traditional’ media controlled the agenda.

 

...“In a socially networked world where investors, customers and employees are judge, jury and news editors, companies may be able to survive foul-ups better than in the old days of ‘traditional’ news and corporate spin,” WSJ said.

 

The paper cited three recent examples: JetBlue, Bats Global Markets, and Goldman Sachs. All three companies experienced PR crises last month, none of which significantly hurt the companies’ bottom lines. In fact, WSJ mentions Goldman’s “Teflon-like resistance to problems.”...

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12 incredibly useful digital tools for PR | Articles

12 incredibly useful digital tools for PR | Articles | Public Relations & Social Media Insight | Scoop.it

What are the key social media tools that PR professionals need to go from bumbling amateur to results-driven superstar?

 

Here are 12 of them.

 

And all but one of them are free...

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Three golden rules of employee engagement : Corporate Eye

Three golden rules of employee engagement : Corporate Eye | Public Relations & Social Media Insight | Scoop.it
3 golden rules of employee engagement for corporate social responsibility...

 

No business is too small to be sustainable, and no business (even a sole trader!) is too small to consider its supply chain. These rules should be adopted and promoted as best practice by all businesses across their supply chain....

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Finally, a Reason to Read Magazines on a Tablet

Finally, a Reason to Read Magazines on a Tablet | Public Relations & Social Media Insight | Scoop.it
Call it "Netflix for Magazines" -- unlimited digital subscriptions for $10 or $15 a month.

 

...The pitch is simple and intuitive: All the magazines you want, delivered digitally to your tablet, for a flat fee of either $10 or $15 a month.
There are catches, of course, and we’ll get to them in a minute. But the thrust of what NIM and its publishers are trying to do here is heartening, because it shows that they’re willing to experiment, for real....

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Getting Started with Online Marketing - Servant of Chaos

Getting Started with Online Marketing - Servant of Chaos | Public Relations & Social Media Insight | Scoop.it
Over the last couple of years I have developed checklists galore, but some of the most useful have been the most simple. One in particular I use when setting up a new blog or website. It steps me through the online conversations and interactions will take place.

 

And while these checklists are great, usable and effective, they are nowhere near as pretty as the unbounce Noob Guide to Online Marketing....

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Influential Marketing Blog: 5 Insights From The 2012 Social Media Marketing Industry Report

Influential Marketing Blog: 5 Insights From The 2012 Social Media Marketing Industry Report | Public Relations & Social Media Insight | Scoop.it
Earlier this morning the team at SocialMediaExaminer.com released their annual report on the state of Social Media Marketing.

 

...As with any surveys of this type, you have to remember that the people who responded are already a self selected audience of business owners who care about social media. So it's not surprising when the survey reports that "94% of respondents indicated they are employing social media for marketing purposes."

 

Still in reading over the report, there were several conclusions that I took from reading between the lines that I found interesting for anyone who is grappling with the challenge of how to effectively integrate social media into their marketing....

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10 Lessons Seth Godin Can Teach You About Blogging

10 Lessons Seth Godin Can Teach You About Blogging | Public Relations & Social Media Insight | Scoop.it
Ever since I started in business, I’ve always loved Seth Godin. He’s a brilliant marketer and a great writer. In fact, he runs one of the most popular blogs.

 

And while many people view him as “America’s greatest marketer,” there is a lot to learn from him about blogging.

 

Let’s explore 10 of those lessons....

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The Introductory Guide to Content Curation: Steps, Tools and Benefits | SEOMoz

The Introductory Guide to Content Curation: Steps, Tools and Benefits | SEOMoz | Public Relations & Social Media Insight | Scoop.it

Robin Good: If you were looking for an introductory guide to Content Curation and its benefits in terms of online visibility, traffic, SEO and personal reputation, this new article by Gianluca Fiorelli on SEOMoz may be the best and most up-to-date reference to check out today.

The article provides a good introduction to some of the basic content curation phases, such as news discovery and production and its related tools.

 

Finally you can find some good information on WHY it is a good idea to curate content if you are looking for reputation, authority, visibility and becoming the reference person to go in your industry.

 

Informative. 8/10

 

Full article: http://www.seomoz.org/blog/content-curation-guide-for-seo ;


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Meri Walker's comment, April 5, 2012 11:58 AM
As always, Robin, you're finding and sharing the best of the best. Thanks for this one!
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Six tips for an effective online press room

Six tips for an effective online press room | Public Relations & Social Media Insight | Scoop.it
What happens when a journalist comes to your web site and tries to find information? Can they easily find what they need or instead, do they click off, and visit one of your competitors to get the info they need?

 

Your online press room should be an important component of your PR, sales and marketing plans. Your press room is open and working for you 24/7. Editors and writers often work late at night, on the weekends and holidays when your PR and marketing teams are not available. Your website and its press room have to be able to provide all the info needed.

 

The most important question to ask: does your web site work for the press and analysts that visit it?...

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Flattering News Coverage Has a Price in China | New York Times

Flattering News Coverage Has a Price in China | New York Times | Public Relations & Social Media Insight | Scoop.it
Though banned in China, paying for positive news coverage is so widespread that many publications and broadcasters have rate cards listing prices.

 

SHANGHAI — China is notorious for censoring politically delicate news coverage. But it is more than willing to let flattering news about Western and Asian businesses appear in print and broadcast media — if the price is right....

 

And while Western companies and many Chinese journalists are loath to discuss the subject, public relations and advertising firms are sometimes surprisingly candid about their roles as brokers in buying flattering coverage, referred to here as “soft news” or “paid news.”...

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New trends in sustainability reporting | Richard Ketchen

When it comes to determining the primary audience for sustainability reports, is it investors, customers or another stakeholder group? A recent study by Ernst & Young and GreenBiz.com found employees to be the second most important audience for sustainability reports. That’s not surprising when you consider that the study also found employees to be second only to customers as drivers of sustainability initiatives.

 

But consider this: the 2012 Edelman Trust Barometer found that company communications are distrusted by workers at all levels. Only 29% of executives and 21% of employees trust such communication. That’s a wake-up call to leaders and communicators for less spin and more candid, meaningful narrative....

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Five reasons public relations helps business productivity | Public relations and managing reputation

Five reasons public relations helps business productivity | Public relations and managing reputation | Public Relations & Social Media Insight | Scoop.it
The pivotal role of public relations for business productivity have been highlighted by a survey of 1,400 corporate executives, employees, and educators.

 

Poor communication, a lack of collaboration, compromised honesty, leaders often not seeking out the views of others, and a toxic inability of workplaces to identify and discuss issues truthfully and effectively, are stymieing productivity and the achievement of business objectives.

 

Each of the six elements noted above can be turned around by the application of best practice public relations, most notably encapsulated by two-way symmetrical communication...

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Why We Need "Curators"

Why We Need "Curators" | Public Relations & Social Media Insight | Scoop.it

Why We Need "Curators": The most contentious debate in media over the last few weeks has been about the concept of "curation vs. “aggregation” vs. “creation.” What's the big deal? In part, says Brainpicker's Maria Popova, it's that “the cat video is the editorial cop-out.”...

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Philly councilman pays firm $28K to tweet for him | PR Daily

Philly councilman pays firm $28K to tweet for him | PR Daily | Public Relations & Social Media Insight | Scoop.it
A quote in this story from the councilman’s PR guy is priceless—a must read.

 

Did you hear about the Philadelphia councilman, the politically connected PR guy, and the social media firm?

 

It’s no joke—although the story is hilarious.

 

Jim Kenney, a councilman in Philadelphia, is reportedly paying $28,000 in taxpayer money to a firm called ChatterBlast to handle his social media strategy....

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Public Speaking Tip: Tell Specific Stories | Mr. Media Training

Public Speaking Tip: Tell Specific Stories | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
When telling stories, don't say things such as, the man was very rich. How old was he? How rich was he? Those abstractions kill an otherwise good story.
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Developing Risk-Literate Communications Professionals | Institute for Public Relations

Careers in reputation management, public relations and corporate communications can be made or broken during times of crises. Communications practitioners who want more than a seat at the press-release end of the table should consider expanding their knowledge beyond communications to incorporate an understanding of the theory and research around risk communications.

 

A compelling case for risk literacy among the profession is made in a soon-to-be-published paper by Dr. Chris Galloway, Swinburne University, Melbourne. Galloway’s paper suggests that risk communications expertise could be one of the most important contributions a PR practitioner can offer to an employer....

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71 New Titles Debut in March 2012: The Mr. Magazine™ Launch Monitor

71 New Titles Debut in March 2012:  The Mr. Magazine™ Launch Monitor | Public Relations & Social Media Insight | Scoop.it
A total of 71 titles appeared on the nation’s newsstands for the first time in March of 2012. Eleven of the titles were published with an intention to appear regularly on the stands where the lion’s share of the titles (60 to be exact) were specials and book-a-zines.

 

The first eleven titles are those with a regular frequency, the rest are specials, book-a-zines and annuals …

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What Content Marketers Can Learn From Publishers

What Content Marketers Can Learn From Publishers | Public Relations & Social Media Insight | Scoop.it
Content marketers can learn a few fine lessons from traditional publishing companies, though they shouldn't completely emulate them, says the Content Marketing Institute.

 

“The key for both publishers and content marketers is to listen to your audience,” writes Blogger Rob Yoegel. “Look at which sections of your website they spend the most time on and which stories they read, share and comment on, and then write more about these topics and share this information throughout your organization.”...

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