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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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New Research Shows 70% of Social Media "Buzz" on Controversial Topics is Either Fake or Unengaged | The Measurement Standard

New Research Shows 70% of Social Media "Buzz" on Controversial Topics is Either Fake or Unengaged | The Measurement Standard | Public Relations & Social Media Insight | Scoop.it
Just-released research by KDPaine & Partners shows most social media comments or posts on controversial topics are from bots, paid posters, or the uninterested. Most of what you think you know about social media buzz is wrong -- because most...

 

of the conversation that you think is happening is not really there. Most posts on controversial topics are fake, or paid for, or they are from people who just aren't very interested.

 

The social media buzz that we're all so hyped on? A awful lot of it is not conversation at all, but a figment of unqualified data. (It is, of course, difficult to generalize from just one study, and these results may be specific to controversial topics.)

 

[Provocative report makes good reading for social media, PR and content pros ~ Jeff]

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Structure Your Presentation Like a Story | Harvard Business Review

Structure Your Presentation Like a Story | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it
To win people over, create tension between the status quo and a better way.

 

After studying hundreds of speeches, I've found that the most effective presenters use the same techniques as great storytellers: By reminding people of the status quo and then revealing the path to a better way, they set up a conflict that needs to be resolved.

 

That tension helps them persuade the audience to adopt a new mindset or behave differently — to move from what is to what could be. And by following Aristotle's three-part story structure (beginning, middle, end), they create a message that's easy to digest, remember, and retell....

 

[These are great tips for speaking or presentations ~ Jeff]


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Consumers Hungry for Brand Stories

Consumers Hungry for Brand Stories | Public Relations & Social Media Insight | Scoop.it

An October 2012 survey by Edelman Berland and Adobe found that American consumers are looking for deeper brand engagement than banner ads and social media “like” buttons. 73% of the 1000 adults surveyed agreed with the statement, “Advertisements should tell a unique story, not just try to sell.”

 

Marketers are probably shaking their heads back and forth right now, thinking, “But we have been telling you stories all along!” Perhaps, but the beauty of story is in the eye of the beholder. Clearly, many customers are not feeling engaged and immersed in the brand stories they’re currently hearing. They’re hungry to connect with other users and share their experiences, whether positive or negative. Confident brands that can get comfortable with this loss of control are likely to move ahead, I believe....


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Jim Signorelli's comment, October 31, 2012 1:04 PM
thanks Gregg, great find!
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Tweeting fake news in a crisis -- illegal or just immoral?

Tweeting fake news in a crisis -- illegal or just immoral? | Public Relations & Social Media Insight | Scoop.it
A New York man who used Twitter to send fake news reports during Hurricane Sandy is one of the city's biggest jerks. But should he also face criminal charges?

 

 

[Unforgivable but a very interesting ethical question ~ Jeff]


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Reputation Management in an Era of Total Transparency | Business 2 Community

Reputation Management in an Era of Total Transparency | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
This year’s TrustBarometer from Edelman shows that trust in chief executives has plummeted: only four in ten people view CEOs as “credible...

 

spokespeople”. This finding underlines the enormous challenge that businesses face in achieving successful reputation management today.


The context in which leaders must communicate and manage reputation is very different to the one they faced five short years ago....

 

[A new leadership challenge ~ Jeff]

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Q: Can PR Pros Become brand journalists? A: No Q: Brand Champions? A: Maybe

Q: Can PR Pros Become brand journalists? A: No Q: Brand Champions? A: Maybe | Public Relations & Social Media Insight | Scoop.it

I'm in Miami this week taking part in the Holmes Report's Global PR Summit and the topic of "Brand Journalism."

 

I know nothing about the subject but no one else does either because it's a made up term that is in the early stages of being defined. Nothing wrong in that, I do it all the time but I try to think of concepts that make sense and this one doesn't make any sense at all....

 

[Tom Forenski says "brand journalism" is NOT journalism. Is he right? ~ Jeff]

Marty Note
I see the need for rebranding. PR has imploded swept away by search engines and social networks. I can also understand a desire for an attachment to brands. Brands are perceived as the lasting core of marketing. I don't understand the concept of "brand journalists" since journalism is investigative and far ranging and sends shivers down the spines of most CEOs and CMOs I've worked with or for. 

Since brands are becoming more social, with much of this new work being done by brand advocates and supporters NOT people with a direct stake (employees in other words), I see a brand champion role that PR experts could help create and shape.

Perhaps the most important idea for our new PR brand marketers to understand is how much flux brands and branding are in. Take a look at this infographic about how brands are "socializing": http://www.scoop.it/t/curation-revolution/p/791811864/branding-is-changing-socializing-your-brand ;

 

Brands and companies are changing rapidly. Here are some important ways companies and brands are changing:

* Brands and companies are becoming publishers. 

* Brands and companies are becoming curators.

* Brands and companies are becoming entertainers (Meetups, Videos, etc..).

 

While "Brand Journalism" may seem dissonant to what brands were and are becoming, brand curator or brand champion is a much needed missing set of marketing skills. PR skills such as building relationships with thought leaders, organizing disparate information into engaging communication, promoting engagement and connecting companies and brands to their supporters wrap around this idea quickly and well. 

PR pros could become the brand sherpas of a new more open, engaged and social branding.  Brand journalists as a concept just sends shivers down the CEOs and CMOs I've worked with (lol).  


Via LPM Comunicação SA, Jeff Domansky, Martin (Marty) Smith
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Jeff Domansky's comment, October 30, 2012 11:13 PM
Liked your take Marty, but PR as "brand Sherpas"? LOL. We already too much heavy lifting.
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Newsjack(ass)ing: PR Fail in the Wake of Tragedy and Crisis | iMediaConnection Blog

Newsjack(ass)ing: PR Fail in the Wake of Tragedy and Crisis | iMediaConnection Blog | Public Relations & Social Media Insight | Scoop.it

Newsjacking is the (sometimes) clever, quick-response PR tactic piggybacking on current events with an angle benefiting you or your client’s company. The strategy is not new by any means, but became increasingly popular over the last several years with the rise of Twitter and the constant struggle to stay relevant and timely as news stories can be buried within minutes.

 

Marketing strategist David Meerman Scott’s definition of newsjacking is the “process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.”

 

To execute newjacking appropriately you must stay abreast of breaking news stories, know your target audience and most importantly, utilize common sense. As a result you can increase search rankings and exposure to new customers or clients. Failing to heed these rules results in you: 1) completely falling on your face in a desperate attempt to promote a hardly-relevant spin on a topic and 2) most likely pissing-off a social community of very vocal citizens.

 

In the wake of the devastating Hurricane Sandy, I felt the need to bring up the most sensitive and more-often-than-not inappropriate newsjacking, which occurs during a tragedy....

 

[Stupid marketing and PR is as stupid marketing/PR does with predictable bad PR and poor results. ~ Jeff]

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Can you reboot corporate governance with technology? | SmartBlogs

Can you reboot corporate governance with technology? | SmartBlogs | Public Relations & Social Media Insight | Scoop.it
It’s time to transform corporate governance. Innovation and technology can simplify and improve board development and management.

 

Virtually every aspect of corporate America has been affected by the adoption of new technology. Social networks and collaboration technologies are revolutionizing and changing the way companies are run, products are made, information is shared and the way employees are recruited.


There is one aspect of nonprofit, private and public companies, however, that has made little or no progress when it comes to innovation — the way corporate boards are recruited and managed.


Corporate America is fully aware that this process is flawed. Most recently, headlines from scandals that have occurred at Best Buy, Chesapeake Energy, Groupon, Wal-Mart and Yahoo have put the spotlight on corporate governance. Besides a general disdain for illegal and deplorable actions, corporate boards have suddenly felt the pressure to fortify their teams with the same virtues they always strived for, with an increased emphasis on personal and professional integrity....

 

[Maybe a helpful tool, but let's not overstate things ~ Jeff]

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Can public relations become 'brand journalism'? What is it? | ZDNet

Can public relations become 'brand journalism'? What is it? | ZDNet | Public Relations & Social Media Insight | Scoop.it

I'm in Miami this week taking part in the Holmes Report's Global PR Summit and the topic of "Brand Journalism."

 

I know nothing about the subject but no one else does either because it's a made up term that is in the early stages of being defined. Nothing wrong in that, I do it all the time but I try to think of concepts that make sense and this one doesn't make any sense at all....

 

[Tom Forenski says "brand journalism" is NOT journalism. Is he right? ~ Jeff]


Via LPM Comunicação SA
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Jeff Domansky's comment, October 30, 2012 11:13 PM
Liked your take Marty, but PR as "brand Sherpas"? LOL. We already too much heavy lifting.
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Using Your Company Blog And Social Media To Drive More Leads

Using Your Company Blog And Social Media To Drive More Leads | Public Relations & Social Media Insight | Scoop.it

Content Marketing done right. Per Steve Farnsworth.

 

However, often when you look at their social channels and company blog the content they create seems highly unlikely to help increase demand generation.

 

The reason that the majority of marketing content is an #Epicfail can be explained by the lack of vision and imagination that too many marketing professionals and their empty suit senior managers sadly share....

 

[Great tips for better corporate blogging ROI ~ Jeff]


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Facebook, Sandy & Data | Ryan Spoon

Facebook, Sandy & Data | Ryan Spoon | Public Relations & Social Media Insight | Scoop.it
Really like this post from Facebook's Facebook + Media page: Top-10 Shared Terms by people on Facebook in the U.S.
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3 Awesome Content Curation Examples | @northcuttSEO

3 Awesome Content Curation Examples | @northcuttSEO | Public Relations & Social Media Insight | Scoop.it
Great content is just as much about presentation as it is about subject matter and research.

 

Great content is just as much about presentation as it is about subject matter and research. A content curator finds ways to re-purpose existing content in a way that adds value. The most obvious example is a post consisting of a number of links to other pieces of content. Obviously, this can be seen as lazy or as failing to add value when it is done incorrectly. Rather than tell you how to curate content, I thought it would be a better idea to walk through some examples of sites that are doing a great job....

 

[Cracked, SEOmoz, Mashable show how to do curation right ~ Jeff]

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23 Hints for Creating Content that Google Loves – Infographic

23 Hints for Creating Content that Google Loves – Infographic | Public Relations & Social Media Insight | Scoop.it
Since starting this blog I have focused on two key activities. Creating content that is relevant and adds value. The other was building tribes on social networks.

 

[Great tips to get attention for your content by Google ~ Jeff]


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What Is The Secret Sauce In Good Content? | Search Engine Land

What Is The Secret Sauce In Good Content? | Search Engine Land | Public Relations & Social Media Insight | Scoop.it

"What is 'great content' exactly?"

 

"The question is not as simple as it sounds.

 

"Defining great content depends on your point of view. What does it consist of, how is it used, and how to measure its value, are just some of the perspectives to be considered..."

 

Rick DeJarnette, in-house SEO at MSN.com, gives a good account of what makes great content from an SEO's point of view. Easily readable by humans, easily readable by robots, well-structured, well-tagged pages, plenty of links to it...

 

But the mechanics don't make great content. They just make it easier to find.

 

It needs to be interesting, compelling, useful, of the moment. All the SEO's in the world won't make a dreary article into a great one.

 

So what is the secret of great content?

 

Now if I told you that, it wouldn't be a secret.

 

[Terrific tips... and secrets to better ROI on content ~ Jeff]

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Storytelling versus Story Selling - Galvanizing the Nation to tell its many stories

We always seem to begin at the wrong end. It’s our settler story, which holds us back. We seem to be trapped in a time warp unable to express where to from here, invariably more comfortable in the past. This is the land that for most of its history has dominated its inhabitants. Its backbone was high, strong and forbidding. Its rivers crashed through canyons and exploded in flood. And at its center, it was still a living thing. Great eruptions and their legacy of lakes, streams and uncertainty are with us even now....

 

[Great reminder of storytelling without selling for stronger engagement ~ Jeff]


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Hurricane Sandy and Twitter as a self-cleaning oven for news | GigaOm

Hurricane Sandy and Twitter as a self-cleaning oven for news | GigaOm | Public Relations & Social Media Insight | Scoop.it

Critics of social media like to focus on how much fake news gets circulated during events like Hurricane Sandy, but Twitter and other services are also quick to correct those kinds of reports, and have become part of an expanding ecosystem of real-time news.


By now, most people have gotten used to the idea that Twitter becomes a kind of real-time newswire during events like Hurricane Sandy: a never-ending stream of news reports and photos, thanks in part to services like Instagram, and for some people at least a crucial lifeline of information during power outages. Can you believe everything you read during such an event? Clearly not, since there were innumerable false reports and fake photos circulating on Monday night. But what’s interesting isn’t that there was fake news — it’s how quickly those fakes were exposed and debunked, not just by Twitter users themselves but by an emerging ecosystem of blogs and social networks working together....

 

[Thoughtful post on news and Twitter. ~ Jeff]


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5 Free Tools for More Powerful Pinterest Marketing | Entrepreneur

5 Free Tools for More Powerful Pinterest Marketing | Entrepreneur | Public Relations & Social Media Insight | Scoop.it

Pinterest, the third most popular social network in the U.S., offers marketers a number of opportunities to extend the reach of their business through engaging visuals and a platform designed to make sharing quality content simple.

 

But marketers have limited time, especially when new social networks seem to pop up all the time. The good news is that there are several tools that can help you use time more efficiently on Pinterest. And many don't cost a penny to use.

 

Here's a look at five free tools that can make your marketing efforts on Pinterest more effective...

 

[Five, count 'em, five effective Pinterest tools ~ Jeff]

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Is Your Nonprofit Guilty of Myopic Marketing? | Business 2 Community

Is Your Nonprofit Guilty of Myopic Marketing? | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Because everyone is familiar with the “concept” of marketing, it’s easy to arrive at an incomplete or inaccurate view of what it is, how to use it, when to use it and what it can do to help you grow.
Is your nonprofit guilty of myopic marketing?


If so, you’re missing opportunities to deepen relationships, increase giving and build your reputation because of it.


To help you pressure test your current definition of what marketing really is, I’d like to share with you what it is NOT....

 

[How to avoid the shallow shoals of nonprofit marketing ~ Jeff]

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PR Fail: American Apparel’s ‘Hurricane Sandy Sale’ - PRNewser

PR Fail: American Apparel’s ‘Hurricane Sandy Sale’ - PRNewser | Public Relations & Social Media Insight | Scoop.it

The hipster dud makers and serial perverts who run American Apparel are no strangers to controversy and bad PR–the company’s former rep recently published a cute book titled “Trust Me, I’m Lying”, and his thesis seems to be that bloggers, reporters and other media personalities are just as dishonest as he is.

 

The company made another dubious promotional decision yesterday by advertising a 20% off “Hurricane Sandy Sale” for email subscribers living in areas affected by the storm. The message encouraged customers to stop by local branches “in case you’re bored” so they can save a couple of bucks on cheap, LA-made t-shirts guaranteed to fray at the seams within six months.

 

This characteristically insensitive email blast inspired a stream of outrage on Twitter, with many users promising to boycott the chain and its silver leggings once and for all.

 

[More stupid, insensitive marketing generates predictable bad PR ~ Jeff]

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Adobe® Marketing Cloud

Adobe® Marketing Cloud | Public Relations & Social Media Insight | Scoop.it

With input from experts at ClickZ, this year's survey focuses on the key areas where digital marketers need to excel in order to ensure online marketing success: social media, mobile, personalization, and customer experience. The results reveal how:
*  Social media has taken a valued role as a bona fide marketing channel
*  Agility is crucial to take advantage of and understand new customer insights
*  Testing throughout the conversion funnel helps marketers identify the direct links to conversion behavior...

 

[Valuable report on best practices for better online ROI, free with registration ~ Jeff]

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21 Business Blogging Tips From the Pros | Social Media Examiner

21 Business Blogging Tips From the Pros | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Business bloggers, follow these hot blogging tips from top experts to craft a strong content strategy and create the right customer experience around your blog.

 

Do you blog for your business?

 

Are you looking for exciting tips to streamline your blogging experience?

 

If so, keep reading.

 

We spoke with 21 top experts to find the hottest business blogging tips you need to know today.

 

Here they are…

 

[Excellent advice and a must-read for business bloggers ~ Jeff ]

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43% of Small Businesses Spend 6+ Hours Per Week in Social Media | HubSpot

43% of Small Businesses Spend 6+ Hours Per Week in Social Media | HubSpot | Public Relations & Social Media Insight | Scoop.it

Infographic from VerticalResponse that highlights how small businesses are using social media.

 

... small businesse are catching up, as is evident from this new infographic from the folks over at VerticalResponse, brought to our attention by Marketing Pilgrim this morning. The infographic highlights how small businesses are using social media -- how much time and money they're spending, which social networks they're focusing on, and the challenges they're facing. Turns out a big chunk -- 43% of small businesses -- are spending at least 6 hours per week on social media, with a large focus on Facebook (90% are using it) and Twitter (70% are using it). As for social networks like Google+ and Pinterest, to quote the infographic, "not so much." Check out the full infographic for more interesting stats....

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How Recruiters Are Using Social Media To Find (And Hire) Hidden Talent | AllTwitter

How Recruiters Are Using Social Media To Find (And Hire) Hidden Talent | AllTwitter | Public Relations & Social Media Insight | Scoop.it

Did you know that 84 percent of recruiters use social media to recruit candidates that might not have otherwise applied, and, in 2012, companies are expected to use social media to recruit for more than 80 percent of job openings?

 

Moreover, 7 out of 10 employers have successfully hired a candidate through social media, and, since implementing social recruitment, almost half (49 percent) have received more applicants to choose from.

 

Social networks such as Twitter, Facebook and LinkedIn have made a huge impact on the business strategy of companies across almost every industry, and recruitment is no exception. By proactively targeting ‘passive’ job talent through social channels – relying on vacancy postings and other applicant tracking systems attracts just five percent of the workforce – firms can widen their reach and dramatically improve the quality of their workforce.

 

This infographic takes a closer look at the new age of recruitment.

 

[Evidence you need to get your social media profiles cleaned up, creative and convincing ~ Jeff ]

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Only 9% of UK PR agencies believe they have reliable social media monitoring service | PRmoment

Only 9% of UK PR agencies believe they have reliable social media monitoring service | PRmoment | Public Relations & Social Media Insight | Scoop.it
Compared with the rest of Europe, UK PR agencies are least happy with their media monitoring, and are keen to find a comprehensive way to measure social media claims latest research...

 

Social media monitoring is no easy task. The technological and logistical challenges are significant. Kantar Media company Press Index has just published a survey on social media and media monitoring practices in public relations agencies across Europe, and it paints a mixed picture.

 

Clemence de Termont heads up Press Index in the UK. She believes that the results suggests PR agencies may be spending too much time on this task and need to review whether they are getting the most out of their current media monitoring solutions.

 

UK PR agencies are the least confident about monitoring tools. As de Termont explains: “Most of those surveyed believe they have the necessary tools to effectively monitor the media, but In the UK only 53 per cent of respondents share such confidence, reflecting a more advanced and demanding market."...

 

[Interesting look at social media monitoring challenges ~ Jeff]

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Content Strategy | Meaning to Metrics

Content Strategy | Meaning to Metrics | Public Relations & Social Media Insight | Scoop.it
Check out NetBase.com's “real-time mood meter,” with dials that deliver up-to-the-minute voter sentiment on the upcoming election.. It's an example of a content strategy that brings new meaning to metrics.

 

When you land at NetBase.com, the online home of a company that sells serious software to major enterprises, a comic book character greets you — NetBase calls him “Captain Insight,” a super hero of “social intelligence.” The masked man has the super power needed to unlock the customer’s mind.

 

When you’re done with the Marvel-style sequence, you can click into some of the usual content you’d expect to find on a software company’s website. However, between now and election day, you’re more likely to point your cursor at a more mysterious element —a gauge marked “Obama.”

 

You’ll then discover a “real-time mood meter,” a dashboard of sorts with dials that deliver up-to-the-minute voter sentiment on the upcoming election. Indicators display the sentiment of Twitter users who, in the previous 10 minutes, have expressed opinions on the four presidential and vice-presidential candidates.

 

Have a look:...

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