Just-released research by KDPaine & Partners shows most social media comments or posts on controversial topics are from bots, paid posters, or the uninterested. Most of what you think you know about social media buzz is wrong -- because most...
of the conversation that you think is happening is not really there. Most posts on controversial topics are fake, or paid for, or they are from people who just aren't very interested.
The social media buzz that we're all so hyped on? A awful lot of it is not conversation at all, but a figment of unqualified data. (It is, of course, difficult to generalize from just one study, and these results may be specific to controversial topics.)
[Provocative report makes good reading for social media, PR and content pros ~ Jeff]