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A recent study revealed a stark generation gap in the public relations industry. A Boomer says it’s time to get out of the way.
I was fascinated by a new global study of trends in public relations by the University of Alabama Plank Center.
The study, authored by Dr. Bruce Berger, reveals digital, gender and generational shifts that may give my generation of PR leaders heartburn.
His research identifies 10 critical issues. The real news in the report, though, is its in-depth look at gender and generational gaps in our profession on these important issues.
We’re not going to like what the next generation thinks about the current generation of PR leaders Berger’s report says...
[Research shows a big gap between PR generations ~ Jeff]
#GivingTuesday is an example of successful grassroots marketing.
Marketers love the notion that a great idea can be carefully crafted and nurtured by one man or woman. Think of Milton Glaser's iconic images, the fictional talent of Don Draper, or the all-too-real attention to detail embodied by Steve Jobs. Agency truly lies with the agency — or so marketers would like to think — whether that be an ad agency, PR firm, or graphic team.
But right now, I'm working on a marketing campaign that knows no master, a ship without a captain. And it's exhilarating. Its logo will never win any design awards, and there are no brand guidelines, but somehow this idea has grown to over 1,000 volunteer partners in every state. It's called #GivingTuesday....
As marketers, the most important thing we do is create an idea or feeling strong enough to take on a life of its own.
Three months ago, Fast Company magazine asked its readers to share their guidelines on social media. It compiled the best into this infographic.
Wouldn’t it be nice to have a really easy guide to social media conduct?
I’m not talking about a detailed roadmap, but a list of principles to remind you (and your staff) how to behave on sites such as Twitter, Facebook, Tumblr, and so on.
Thankfully, Fast Company magazine compiled a close approximation to this list, when in August it asked readers to share their best practices for social media. The publication compiled 36 of them into this infographic...
PR Fail: The Taliban Reveals Its Entire Mailing List...
Sometimes the news is truly stranger than fiction—and sometimes karmic justice provides us with a much-needed laugh.
Today in PR fails that make us smile, The Taliban’s PR team (yes, that is a thing) sent out a press release last week…OK, yeah, let’s just consider that one for a minute: a press release from the Taliban.
Anyway, spokesman Qari Yousuf Ahmedi wanted to forward an email from another Taliban spokesman to every contact on the terrorist organization’s email list. The problem? He mistook “carbon copy” for “blind carbon copy” and hit send—so everyone on the list could see the addresses of everyone else who received the message....
[Well, there you go....]
You’re lied to 10 to 200 times a day, and a stranger will lie to you three times in the first 10 minutes of a conversation. That’s unsettling news, but according to a TED Talk by Pamela Meyer, we only pretend to be against lying.
[What a great infographic! ~ Jeff]
Level 343 Note
I see Google revoking data access by removing access to their AdWords API, and I see (not provided) climbing ever higher in every vertical in which Distilled has clients. I don’t see Google as being friendly to SEOs – Google is monetizing everything, and the only way they can monetize organic listings (even though that is what they built themselves on) is through ads, so they’ll increasingly be more aggressive with ads while also moving into other areas.
[Totally agree that visuals are growing in importance for SEO. A good read.]
Via Level343, Gerrit Bes, Martin (Marty) Smith
Given that Americans are so used to seeing rather extraordinary sex scandals, are they less likely to be shocked by ordinary acts of marital infidelity?
...So all of that got me thinking: Given that Americans are so used to seeing rather extraordinary sex scandals on their televisions, are they less likely to be shocked by ordinary acts of marital infidelity?
[Is there a new media training playbook coming for infidelity in the future?]
There's much to learn from the Petraeus mess beyond the wisdom of having a homely man write your bio.
Among the other lessons: what to do and not do if you're in the center of a media storm and reporters stakeout your house. The Washington Post has a story today about the time-dishonored tradition of media camping out to capture a photo, some video, or perhaps a comment from someone at the heart of a big news story....
[Great media training advice.~ Jeff]
...Most journalists spend the majority of their time reporting what a mayor said in a prepared statement, writing stories about how parents can save money for university tuition, covering the release of the latest versions of popular electronic devices, or finding out if a sports figure’s injury will affect performance in the next match.
Most cover news in a fairly formulaic way, reformatting information released by others: the agenda for the next town council meeting, the half dozen most interesting items from the daily police reports, what performances will take place this weekend, and the quarterly financial results of a local employer. These standard stories are merely aggregations of information supplied by others.
At one time these standard stories served useful purposes because newspapers were the primary information hubs of the community. Today such routine information has little economic value because the original providers are now directly feeding that information to the interested public through their own websites, blogs, and Twitter feeds. Additionally, specialist topic digital operators are now aggregating and organizing that information for easy accessibility....
[The challenge for news media with the proliferation of social media and self publishing by everyone from city councils and corporations to citizens? Finding less available news and adding more value to it.]
The publishing company said it’s raising the circulations of both Wired and The New Yorker by 25,000 each on the strength of their tablet businesses.
...The more notable development here is that Condé said it’s raising the circulations of both Wired and The New Yorker by 25,000 each on the strength of their tablet businesses. Two years after both magazines created iPad replicas, the publisher is starting to see results at many of its titles, Sauerberg said.
“The numbers are really starting to scale,” he said, adding that by the end of the year, digital subscriptions will be well more than 1 million.
Like most major publishers, Condé Nast took a while to create a digital business. “Prerecession, we didn’t have to fool around with the digital business because of the rate of growth in the print business,” Townsend explained at the Paley Center. But then the recession shaved off 40 percent of the company’s revenue, and it was time to reorganize. Sauerberg was brought in to find new business besides print. “The postrecession moment is really the introduction of alternative platforms that take the pressure off print, not replace it,” Townsend said....
[Are PR and marketing their approach to the new reality of many screens? ~ Jeff ]
Despite efforts to win back its once loyal users, Flickr has not managed to satisfy many of the evolving needs of professional photographers. Now, yet another blow has been dealt: photo ...
photo sharing rival 500px has added Creative Commons (CC) licensing, and the younger, fast-growing site could lure in even more Flickr users.
To use the new feature, perform a search, and then look in the top right for a drop-down menu labeled “Any License.” From there, select “Attribution,” and your search will automatically be filtered. Alternatively, you can see all of 500px’ CC photographs here....
[Here's a promising new resource for bloggers, content and PR pros. ~ Jeff]
Feeling connected emotionally is intrinsically rewarding to the brain.
Have you noticed that in dangerous jobs, good bosses tend to have deep bonds with their workers? Whether it's a captain and crew on a crab fishing boat in the Bering Sea, a platoon commander and his troops in Afghanistan, or a tree-cutting foreman and his team in the forest — people in dangerous working conditions sense they need to trust each other and their boss to survive.
As a manager, you may not be working on a fishing boat or in armed combat. But you need to motivate your people to get things done. Do you have that kind of bond? Or have you been taught to manage by objectives and metrics to monitor performance, and that bonding with your team members will be seen as a distraction at best or weakness at worst? Many have. Perhaps that's why a recent survey found that more workers would trust a total stranger more than their own boss.
At the Neuroleadership Summit in New York City this October we jointly presented research and findings explaining why leaders should develop the capacity to build secure attachments and personal relationships. The productive manager in a complex, global workplace should be less like a football coach with a whistle around his neck and more like a belayer helping climbers reach the next goal. While it is true that companies with abundant resources can afford to use fear as a motivator and absorb the cost of more frequent hirings and firings, this approach frequently ends up being memorialized in case studies of failed leaders and shuttered businesses....
NEW YORK, Nov. 16, 2012 — In the news release, Chart-Topping Songstress, Rihanna, Takes It All Off With New Scent, issued 16-Nov-2012 by Parlux Ltd. over PR Newswire, we are advised by the company that the first paragraph, first sentence, should read “...Nude by Rihanna, on Black Friday at Macy’s” rather than “...Nude by Rihanna, this November 2012” as originally issued inadvertently.
Meanwhile, “chart-topping songstress”? I understand her ditties are the bee’s knees, penned by Tin Pan Alley’s finest. But is this 2012 or 1922?
Let’s join Beavis and Butthead and read some more of the press release....
[PR sillies... ~ Jeff]
Jill Kelley, the "other woman" in the scandal that cost CIA director David Petraeus his job, has lawyered up, reports Donna Leinwand Leger at USA Today.
[Curious move. The circus continues. ~ Jeff]
[Smart thinking and interesting point of view on content marketing. ~ Jeff]
Via Martin (Marty) Smith
Cisco, the leader in networking, is transforming how people connect and collaborate with social media. Cisco has paved the way for employees, customers,...
[Listen up! More valuable reading. ~ Jeff]
Via Martin (Marty) Smith
Create tests and help others learn! Share tests with your students and peers to help them improve and accelerate their academic growth. Learn at your own pace by taking tests, quizzes and exercises at your convenience.
[Definitely a cool tool for PR, marketing and content producers ~ Jeff]
Via Ana Cristina Pratas
I believe comedy is the next BIG thing for corporate and employee communications. Why? Because comedy is based on the two most fundamental criteria in any communications program: truth and authenticity.
Learn comedy's twin tenets and you'll become a better, more authentic storyteller. Period.
I once again experienced this phenomenon yesterday. Along with Peppercomm's Chief Comedy Officer (and professional comedian) Clayton Fletcher, I led a three-hour stand-up comedy workshop for executives of America's top pharmaceutical companies.
You might be thinking: What do comedy and marketing drugs for deadly diseases possibly have in common? Having trained lawyers, rocket scientists, oncologists and just about every other serious occupation one can imagine (except tinker, tailor, soldier and spy), I can report that each profession shares the same fundamental needs...
The cast of Good Morning America on Friday treated the bankruptcy of Hostess and the loss of 18,500 jobs as a hilarious joke. Josh Elliott, George Stephanopoulos and others guffawed as they handed out Twinkies and ate them on set. [See video below. MP3 audio here.]
This is the same program that repeatedly spun Republican Mitt Romney as out of touch with the average American.
News anchor Josh Elliott highlighted the report for his final update of the 8am hour, a segment usually saved for humorous stories about puppies or funny videos. After referring to the mass firing as "troubling," the crew handed out treats. Elliott joked, "You know, I'm just going to save mine for 12 years when it will still be good." Co-host George Stephanopoulos mused, "So this is, like, one of our final Twinkies." Amy Robach mocked, "A toast to Twinkies."
In contrast, both CBS This Morning and NBC's Today treated the story seriously and offered more coverage. Hostess is going out of business after failing to reach a deal with a bakers union....
[PR fail: Hey ABC News. Can you say insensitive and out of touch?]
Coca-Cola have made the transition to brand journalism, using its corporate site as a digital magazine...
Journalism is currently going through a transition. As this transition takes place, advertising revenue has dropped off, PR has gone up and ‘churnalism’ has become a worrying issue of newsrooms.
But why would corporations go through all the hassle of press releases or creating stories for their products when they could just do it themselves? After all, according to Harry Evans, news is “something someone somewhere doesn’t want you to hear”.
Three days ago, Coca-Cola took the first step into the world of brand journalism. It has completely overhauled its corporate site, rebranded and repackaged it as a digital magazine, Coca-Cola Journey. This will allow it to produce ‘news’ to its own agenda.
Ashley Brown, director of digital communications and social media at Coca-Cola, said: “Our corporate site is our most trafficked online property, so we wanted to create an experience that would make this incredibly valuable digital real estate work harder for us.
“We want to make sure that as our brand becomes a publisher, we do so in the most beautiful and functional way possible.”...
[Journalism? Meet brand journalism.]
At a recent talk to journalism students at UCA in Farnham, Paul Marinko, media and public affairs manager at Surrey County Council, revealed the key skills...
required for journalism students who want to work in local government PR and public affairs. In short:
- Social media
[Seems practical, though research skills and some PR knowledge are critical ~ Jeff]