Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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3 Ways Online Content Marketing Can Do More to Enable Sales

3 Ways Online Content Marketing Can Do More to Enable Sales | Public Relations & Social Media Insight | Scoop.it

While different content marketing strategies differ in purpose (lead generation, brand awareness, website traffic), the end goal should be to increase revenue and drive more business for your organization...


... Quality content provides more than just a great way for marketers to connect with new audiences; it also helps sales reps sell better. With the right content, reps can: Be better prepared for their sales conversations Gain access to selling tools to engage more effectively  


Learn more about their audiences through analytics

It’s surprising how many marketers don’t consider this other side of the content coin, and I think it’s worth taking a look at some of the different ways marketing with content enables salespeople to do their jobs more effectively....

Jeff Domansky's insight:

Add these three tips to pump up content marketing's impact on sales results.

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PR News | Is “Dumb Ways to Die” A Smart PR Campaign? | Crenshaw Communications

PR News | Is “Dumb Ways to Die” A Smart PR Campaign? | Crenshaw Communications | Public Relations & Social Media Insight | Scoop.it

“Dumb Ways to Die” delighted PR-watchers when it recently swept the Cannes Lions, the Oscars of the creative industry. The Cannes Festival has had cachet since Don Draper’s day, but it was virtually closed to the public relations biz. Like a poor relation, PR has been trying to crash the Cannes country club, with little success.But after “Dumb Ways to Die,” a public safety program created by Metro Trains of Melbourne, Australia, it seemed those elegant French doors had opened. We’ve arrived! And all on the momentum of an insidiously catchy music video about being smart and safe.Or have we? If “Dumb Ways to Die” represents a milestone for PR, I’d say we still have a ways to go....

Jeff Domansky's insight:

Dorothy Crenshaw has a thoughtful post on whether PR can compete for big marketing ideas. I think they can but many will not.

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5 Types of Videos You Can Create for Your Customers

5 Types of Videos You Can Create for Your Customers | Public Relations & Social Media Insight | Scoop.it

When it comes content marketing for your business, there are a lot of different ways you can go. Blogging is obviously one of the most popular, but there are also eBooks, eNewsletters, podcasts, and more. One popular type of content creation involves video, and while I have only dabbled in it a bit, I think that many businesses and nonprofits could use video effectively if they tried their hand at it.


The other day I talked about using Vimeo as one option, though of course the biggest option for video uploading and sharing continues to be Youtube. But regardless if you use one or both of these services, or even another option, video can be a great way to tell your story and grab attention. And remember, making a video today does not need to involve lots of money or high priced equipment. Yes, you can do really nice productions, but for some videos, it is perfectly acceptable to use webcams or smartphone cams. Here are five different types of video content you can use online to grab and maintain the interest of your audience...

Jeff Domansky's insight:

If you're thinking about adding video to your marketing, these are great tips for small biz, PR, marketing and content marketing pros.

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Branding Communities: A Consumer’s Perspective - Business 2 Community

Branding Communities: A Consumer’s Perspective - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

When analyzing branding communities we hear a lot of analysis focusing on the brand. This post examines the consumer’s motivations to follow brands on different social media platforms and their expectations when they join these branding communities.


How Consumers Use Branding Communities on Social Media Platforms


Consumers use branding communities to engage with brands. Consumers use branding communities first to share their opinions about a certain brand. Since most brands now actively respond to individual comments, there is mutual engagement between the brand and the consumer. Second, consumers “like” social media platforms such as the Facebook pages of these brands because wait for it, they actually buy and use their products. This is one of the most important factors because this is part of what motivates a consumer to join a branding community....

Jeff Domansky's insight:

Brand managers need to understand why consumers follow them in social media. "What's in it for me?" would capture it.

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Gibson Zhou's comment, August 22, 2013 8:15 PM
good think article.
Florencelii's curator insight, September 26, 2013 2:19 PM

 

Social media becoming like a trend of marketing. Marketers used social network such as Facebook to engage with their customer. The customer gets to inform the news of the brand through the page and also leave comments on it. The Brands sometimes also provides discounts or voucher online to the people who liked their page. These are the great ways for gaining attentions of the customer and building loyalty.


I like this article of how it shows real facts with statistic support; it makes the content more convincing. It shows that most of the consumer trusts the words of mouth of their friends and family more than the message of the brands like advertising and email.

Irene Laulu's curator insight, July 31, 2014 8:47 PM

Brand Parity.

The brand parity is not differentiated from its competition, so that consumers develop no brand preference and buy on price which means they choose the cheapest price but not the quality. Some customers prefer the price no matter what condition the brand is but some people they prefer to the brand.  For example Facebook is the most popular social media or brand nowadays how people use this website to communicate with their families and friends. Business use Facebook as their way to advertise their product or services. This is also the cheapest way to communicate with other customers or business.

 

This relate to one of the communication barriers "Noise" Social media ‘noise’ is at an all time high,  your customers will be actively having to filter out this noise, deciding what they choose to pay attention to. As Facebook become more popular brand in the world this can motivate other customers that haven't been on Facebook yet.

 

Brand should be positioned so that the target audience will perceive it as different from other brands for example twitter, skype etc. However the brand can tells the customers how the quality of the product and kind of services that each company try to advertise especially online.

 

My perspective is that Brand is very important because if I am willing to pay more for what I perceive is a valuable benefit.

 

@Ashleigh Ali

 

 

 

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Why PR fails with social media marketing

Why PR fails with social media marketing | Public Relations & Social Media Insight | Scoop.it

Social media monitoring, social media strategy: Who is winning the PR versus social media war? How to be ahead of the competition....


More specifically, while PR and social media are joined at the hip, they are by no means the same: PR just gets you noticed (and ultimately also increases sales). Until someone knows about you, how can they buy whatever you are offering?


In contrast, social media marketing is hard to control and spreading the message highly depends on a person’s reputation as well as social networks spreading the message. In the PR context, information is shared with a selected group of people either by sending them a press release or product sample in the hopes that they will share their positive thoughts with a larger audience, such as newspaper readers reading a movie review.


Sharing information and insights using social media means having little, if any, control about what people do with the information, such as re-mixing music to make a new track. Sometimes social media stories – especially public relations disasters – might be picked up by more traditional media, thereby allowing the news to reach an audience beyond social networks such as Facebook.Social media marketing can help an organization build good content to attract people or pull them in to your website or blog....

Jeff Domansky's insight:

The challenge with social media is trying to control the uncontrollable.

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Pablo's curator insight, July 19, 2013 9:56 PM

 This article goes into depth why PR fails in social networks. The author of this article agrees with the authors of our book. For social networking to work you must incorporate engagement between you and your customers. Also the author gives three steps in which we as PR/Marketers should follow in order to be successful. Of these steps the last step really stuck out to me.  The last step “requires some critical skills, such as listening and responding politely and clearly to customer requests AND suggestions, as well as correcting mistakes identified”. (Gattiker, 2010)

                Overall I agree with the author of this article. This article incorporates a lot of themes and concepts that we had discussed throughout the semester. After reading this article and the book I discovered that engagement is key point in social media marketing overall.   

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Questions for Social Media Managers | Social Media Today

Questions for Social Media Managers | Social Media Today | Public Relations & Social Media Insight | Scoop.it
How do you weed out the social media flops from the experienced social media managers that can actually help you grow your business? Asking the right questions during the interview process is the easiest way to find the best talent.


However, most companies are hiring a social media manager because they don’t understand how to best use social media and they don’t know which questions they should ask. The following are eleven questions that an experienced and qualified social media manager should be able to confidently answer on the spot. In addition, if you are interested and committed to making social media marketing your career, these are just a few of the  questions you will want to be able to answer at length and in great detail....

Jeff Domansky's insight:

Great questions to help you choose a staffer/manager or hire a social media consultant.

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Advertising On Pinterest – A How-To Guide | Prestige Marketing

Advertising On Pinterest – A How-To Guide | Prestige Marketing | Public Relations & Social Media Insight | Scoop.it
As consumers pin and repin by the hundreds of millions, many marketers are struggling to maximize their brands’ Pinterest potential. Check out this handy Pinterest advertising guide and start pinning your way to success.


Infographic Highlights:

# 79% of the Pinterest users are female

# Moms are 61% more likely to use Pinterest than any other demographic

# Including the price on a pin generates an average of 36% more likes...

Jeff Domansky's insight:

Valuable social marketing insight...

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Katie Wight's curator insight, July 8, 2013 6:03 PM

This is interesting because I've noticed more companies using Pinterest as a way to advertise new products.

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Who’s Winning at Volume in Publishing

Who’s Winning at Volume in Publishing | Public Relations & Social Media Insight | Scoop.it

Winning in digital media now boils down to a simple equation: figure out a way to produce the most content at as low a cost as possible.


In recent years, new players like The Huffington Post burst onto the scene by pumping out a dizzying amount of content each day. The company has 532 full-time editorial staff producing about 1,200 pieces of content per day (and that’s not including the 28 full-time blog editors who oversee the 400 pieces of content per day coming from its blog). All this content generates 43 million pageviews per day, per Comscore. The pageview race now stretches far beyond HuffPost, as many publishers combat low ad prices with high volume.


Even old publications, like Forbes, are taking part in the pageview race. It has 50 on its editorial team. However, it also has about 1,000 contributors. Between the two, Forbes puts up about 400 posts per day and sees 4 million pageviews per day, per Comscore. The company doesn’t separate out how much the staff and contributors put out. But last year, the company posted its best financials since the 2008 industry collapse and saw digital ad revenue spike 19 percent year-over-year. Quantity pays the bills....

Jeff Domansky's insight:

The numbers tell it all. Quantity over quality wins in digital media. That is, if your quality exceeds a base level. Very interesting data.

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Storination : Storination

Storination : Storination | Public Relations & Social Media Insight | Scoop.it
Why join storination?

To create in less than a minute a beautiful Storyboard with awesome content curated by you and others.
Storination lets you create online communities called a Nation, where people share social stories on the same topic. After opening your Nation, you organize your Storyboard, a virtual space where anybody can contribute by adding his own Storify story.


How to start a Nation ?

Connect with your twitter account and open your first Nation. A Nation is an online community on any kind of topic. It's a space where you and other people add into a storyboard social stories. Customize your Nation like a blog by uploading a logo, and a large cover. Now, you can publish a Storify story by collecting photos, video, tweets... or If you prefer, just import social stories directly from Storify to your Nation.

Jeff Domansky's insight:

I'm looking forward to exploring this tool which fits together nicely with Storify.

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Jeff Domansky's curator insight, July 1, 2013 3:09 PM

Storination is a new storytelling tool with tons of potential. Just starting to explore but it looks exciting for collaborative storytelling and community building around stories, themes or ideas. Hat tip to Giuseppe Mauriello for pointing it out.

Celebritize You's curator insight, July 1, 2013 5:52 PM

Create an amazing storyboard in just a few minutes. 

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What Instagram Video Means For News | ABC News

What Instagram Video Means For News | ABC News | Public Relations & Social Media Insight | Scoop.it

...Up to 15 seconds of video, 13 custom filters, and a "cinema mode" for stabilization. Those were some of the features added to Instagram last week, instantly turning the popular photo-sharing app used by 130 million people into a video-sharing service. Within the first 24 hours of the announcement, over 5 million videos had been uploaded.Sure, some were of frothy lattes and the Miami Heat winning the NBA finals, but the new features have wider appeal than to just casual users.


As newsrooms are now relying on social media as a platform to discover and deliver the news, Instagram's new video features will add another piece of content into the mix for organizations: short, solid-looking video clips.Beth Bennett, assistant professor at The Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, believes this will be the next big thing for news organizations....

Jeff Domansky's insight:

Instagram's video service may be the next big thing for newsrooms. Thoughtful look.

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Angelina's curator insight, July 22, 2014 12:47 PM

Instagram and Vine videos have provided a platform for users to view news instantly and share among their friends or through social media. Beth Bernett, assistant professor at the Medill School of Journalism, believes that video sharing on Instagram will become an essential tool for news organizations to share updates online. This in turn, will keep users engaged with live news updates, especially for those that don't watch the news frequently. 

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A Guide to Marketing Genius: Content Marketing

A Guide to Marketing Genius: Content Marketing | Public Relations & Social Media Insight | Scoop.it

Content - Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content ...According to the following infographic by Demand Metric, the main reasons for using content marking are that content marketing...- Generates approximately three times as many leads as traditional marketing (per dollar spent).- Increases direct sales.- Costs 62% less than traditional marketing.- Keeps reader attention.- Improves brand loyalty....

Jeff Domansky's insight:

Important insight for content marketers including some stats you can use to convince the C-suite that social media matters.

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Ted Thomas's curator insight, July 2, 2013 6:57 PM

Everybody's doing it...

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Inbound Marketing and Non Profits | Social Media Today

Inbound Marketing and Non Profits | Social Media Today | Public Relations & Social Media Insight | Scoop.it

An exciting announcement came out of HubSpot last week that's got the inbound world buzzing. As you can see in the promotional video below, HubSpot is partnering with charity: water, "a non-profit organization bringing clean and safe drinking water to people in developing nations.” HubSpot is helping charity: water use the principles of inbound marketing to further spread the non-profit’s mission. Pretty cool, right? This is one thing I don’t hear discussed a lot in the marketing world - effective and strategic marketing tactics for non-profits. This new partnership got me thinking about it, and after looking through HubSpot’s fundamental inbound marketing principles, it became apparent how this practice philosophically and logically complements non-profit work.Here are three reasons why non-profits should take a nod from charity: water and look to inbound marketing tactics to spread their mission and accomplish their work....

Jeff Domansky's insight:

Three great reasons why inbound marketing matters for nonprofits.

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Gaby Bezilla's curator insight, July 1, 2013 1:47 PM

Charity: Water and HubSpot doing big things