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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Get Ready To Lose Your Job | TechCrunch

Get Ready To Lose Your Job | TechCrunch | Public Relations & Social Media Insight | Scoop.it

"Technological revolutions happen in two main phases: the installation phase and the deployment phase," observes Angel of the Year and new Andreessen Horowitz GP Chris Dixon, who says that the turning point between those phases for the Age of Information is…now.

Jeff Domansky's insight:

Disruption continues to affect every sector directly or indirectly...

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Tesla CEO Offers Damning Refutal To NYT’s Negative Model S Review | NextGadgets.net

Tesla CEO Offers Damning Refutal To NYT’s Negative Model S Review | NextGadgets.net | Public Relations & Social Media Insight | Scoop.it

...On February 8th, the New York Time’s Josh Broder released a scathing review of the Tesla Model S, claiming it was unfit for cold weather driving. The problem was, according to Elon Musk, Tesla’s CEO, there were factual inaccuracies in the piece. Matter of fact, according to him, the review “was fake” and he would produce some hard data to back that up. Yesterday, he did, and it’s quite shocking. It turns out Broder did a number of things to, at least apparently, purposely sabotage the test. Here are just a few....

Jeff Domansky's insight:

This story just keeps on getting more interesting every day...

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Social Media Marketing: Twitter Versus Facebook | Smart Media Tips

Social Media Marketing: Twitter Versus Facebook | Smart Media Tips | Public Relations & Social Media Insight | Scoop.it

Still, Twitter’s taken the lead for a few reasons that Lichtenstein delves into, and that will be gone into a bit more detail here to be sure that business owners and entrepreneurs know exactly how they can use Twitter to really boost their social media marketing campaign....

Jeff Domansky's insight:

Reasons why Twitter has clout...

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Thought Leadership is NOT Content Marketing | Business 2 Community

Thought Leadership is NOT Content Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

... “So WHAT IS thought leadership? It’s an inside baseball term. Can you define it?” Good question But it’s also one that we marketers also need to ask ourselves. Even among marketers there seems to be some confusion about what thought leadership is. I often hear people use thought leadership as a synonym for content marketing – another big buzzword du jour. But they are not one and the same thing. Not at all. Thought leadership, to summarize Forrester Research analyst Jeff Ernst, is the strategic process of coming up with and sharing big ideas, insights and new perspectives on the critical issues that buyers face....

Jeff Domansky's insight:

Thoughtful post on thought leadership... good read.

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7 Brand Storytelling Lessons You Can Learn from Ron Howard | Forbes

7 Brand Storytelling Lessons You Can Learn from Ron Howard | Forbes | Public Relations & Social Media Insight | Scoop.it

... Yes, you read that right: A big-time movie producer just validated brand storytelling in an extraordinary way. He’s so compelled by its versatility that he wants to split time between marketing and Hollywood. Details are still sketchy on Howard’s next move, but it looks like he’s actively looking for his first client. What his direct impact on content marketing and advertising will be remains to be seen. In the meantime, think about what we can learn from this prolific storyteller that we can use to our advantage as content marketers. Below, you’ll find seven milestone projects in Ron Howard’s career, the lessons we can take from them, and practical examples of those lessons in action....

Jeff Domansky's insight:

Content marketers gear up for Hollywood competition...

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Seth's Blog: Is a famous thinker better than a great one?

Seth's Blog: Is a famous thinker better than a great one? | Public Relations & Social Media Insight | Scoop.it
Does a bestselling author have more to say than someone who has written a brilliant book that didn't sell? Does a tenured professor at Yale deserve more credence than someone doing breakthrough work at a local state school? ...For physical goods, a trusted brand name certainly increases the likelihood of purchase, because the risk is lower. We figure that Nabisco is less likely to sell us an unflavorful dust cookie than some unknown brand at the health food store. For a new flavor, the brand makes it an easier choice. An idea is different, though, because the only apparent cost is the time it takes to hear it. (That's not really true, of course)....
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Social Media as Modern Sorcery | Harvard Business Review

Social Media as Modern Sorcery | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

We used to turn to witch doctors when we felt angry and powerless; now we tweet. Those who feel wronged by corporations have increasingly taken to social media to get their revenge. For business, this represents a threat — and an opportunity — that obviously can't be ignored.

 

A 2012 Nielsen survey found that people value advice from online peers on both what to buy as well as what to avoid. Almost two in tree of those who review products online say they do so to protect others; an additional one in four use social media to punish corporations for their own bad experiences. This disciplining of brands through social media is a global phenomenon, but there are important regional differences and corporations would do well to localize their response....

Jeff Domansky's insight:

This is a must read for marketing, PR and advertising pros as well as businesses to recognize they must become "social."

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Leonie vander Westhuizen's curator insight, February 17, 2013 1:25 AM

It is important to know that as PRO you must broaden your horizon to social media such as Twitter and Blogs

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Why Your Brand Should Be On Pinterest (& How to Get Started) | PR Newswire

Why Your Brand Should Be On Pinterest (& How to Get Started) | PR Newswire | Public Relations & Social Media Insight | Scoop.it

I got a real surprise on Monday during the workshop I was leading on using content to attract qualified leads at the Online Marketing Summit.  When I asked the audience, "Have you experienced unexpected results for your brand from a particular social network?”  I wasn’t prepared for the digital strategy head of a top 5 accounting firm who told me that Pinterest is a significant referrer of traffic for their financial services and hedge fund strategy content. Apparently, among the juggernaut of dream wedding pictures and fantastically decadent fashion and food, a good infographic about the hedge fund business can gain real traction....

Jeff Domansky's insight:

Even accountants see a return on their investment from social media and Pinterest.

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Video Marketing How-to: 4 tactics from a small business that generated 1 million YouTube views | MarketingSherpa

Video Marketing How-to: 4 tactics from a small business that generated 1 million YouTube views | MarketingSherpa | Public Relations & Social Media Insight | Scoop.it

Video marketing is quickly becoming a speedy, effective and SEO-friendly way for marketers to reach consumers. Video marketing is quickly becoming a speedy, effective and SEO-friendly way for marketers to reach consumers. This can be especially true for small businesses, as well as those who don't have traditionally "camera-ready" products. Read on for four tactics from two video marketing leaders in small business, including one who generated one million video views on YouTube. These tactics will take you from the genesis of an initial idea to cultivating a robust video program....

Jeff Domansky's insight:

Wasp Barcode case study shows the power of YouTube.

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Deaths by Quentin Tarantino

Deaths by Quentin Tarantino | Public Relations & Social Media Insight | Scoop.it

Damn. That guy likes to kill off characters. In his latest film, Django Unchained, The Dog Scene is one of the most heart-wrenching, nasty ones in motion picture history. But that is what Mr. Tarantino is famous for. Death Proof, Pulp Fiction, the Kill Bill’s: they all go over the top with the gore and that’s why its ok. If it was too real it wouldn’t be bearable, but the overblown bloodshed has the slightest tinge of humor....

Jeff Domansky's insight:

Tarantino is great in his genre as you can see in this cool infographic.

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Positive social media engagement results in sales, study shows | Brafton

Positive social media engagement results in sales, study shows | Brafton | Public Relations & Social Media Insight | Scoop.it

Social media marketing has gone through its coming-of-age process and brands can no longer afford to use experimental practices to engage audiences. All-new research from J.D. Power and Associates discovered a link between social media efforts and business metrics. Marketers must get serious about social results, and it starts by with understanding how different people use and abuse online services.

 

Two types of social media marketing to consider The study focused on two types of social media engagement – marketing and servicing. J.D. defined these two elements to explain how social media can affect brands’ bottom lines.

 

Marketing engagement - This practice centers on connecting with customers to build brand awareness and loyalty. J.D. provides promoting coupons and deals as an example.

 

Servicing engagement - Service on social refers to troubleshooting. Brands must allocate time and resource for social care that includes answering questions and resolving problems....

 

In fact, 43 percent of 18 to 29 year-old consumers use social media for servicing engagement, compared to 39 percent of people aged 30 to 49. This insight shows that brands catering to a wide audience must approach social media marketing in more than one way....

Jeff Domansky's insight:

Great research for marketing and social business. it demonstrates the need for different approaches depending on demographics. Valuable reading.

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Despite missteps, Carnival's PR was proactive during Triumph crisis | PR Daily

Despite missteps, Carnival's PR was proactive during Triumph crisis | PR Daily | Public Relations & Social Media Insight | Scoop.it

The company offered constant updates on Facebook as more than 4,000 people were stranded aboard a cruise ship, but one tweet irked a number of people. Triumph, which is operated by Carnival Cruise Lines, left port in Galveston, Texas, on Thursday. It was supposed to be a four-day cruise to Cozumel, Mexico, but an engine fire on Sunday crippled the boat, leading to a five-day “sewage-soaked” ordeal for the 4,200 people aboard, according to The New York Times.

 

To its credit, Carnival Cruise Lines has been in front of this crisis, although it still had its missteps on social media. Chicago-based PR executive Gini Dietrich said she’s been watching the situation closely. “It's much better than last time,” she told PR Daily. “Although it's kind of crazy I have to say ‘last time.’” By “last time,” Dietrich, the founder and CEO of Arment Dietrich, is referring to last year’s Costa Concordia wreck, in which a cruise ship operated by a subsidiary of Carnival wrecked off the coast of Italy. Thirty-two people died as a result. In 2010, a Carnival-run ship stalled in the Pacific. The media referred to that as the “vacation from hell.” ...

Jeff Domansky's insight:

Whether Carnival Cruise Lines is doing crisis communications right still remains to be told, but they have been front and center so far.

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Bad PR: ‘Unpaid’ Freelancer Replaces Client’s Website with Angry Letter | PRNewser

Bad PR: ‘Unpaid’ Freelancer Replaces Client’s Website with Angry Letter | PRNewser | Public Relations & Social Media Insight | Scoop.it

What freelancer doesn’t know the anxiety and frustration of waiting for a way-past-due payment from a wayward client? While obsessively checking and re-checking our mailboxes to find the money that must surely be on its way and wallowing in the depths of I-finished-my-work-on-time-but-still-can’t-pay-my-bills-despair, we’ve sometimes found ourselves fantasizing about sabotage.

 

But, because we like to think of ourselves as responsible, civil, and professional individuals (and because we’d like to ‘work in this town again’), we keep such delusions of diabolical grandeur to ourselves. Frank Jonen, who runs his own small Web design company, apparently had no such qualms about taking full-scale revenge when his client, Fitness SF, allegedly failed to pay him fairly for his work. In retaliation for this lack of proper compensation,

 

Jonen replaced the Fitness SF website with an angry letter written on behalf of himself and “the tens of thousands of freelancers and small businesses out there facing larger corporations who can afford to starve them out” while urging the fitness club’s members to take a stand by cancelling their memberships and slamming the company on social media....

Jeff Domansky's insight:

We'll keep you posted on this evolving story...

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Anita Dunn Says Fox News’ “Alternative Universe” Is Crumbling | AIM

Anita Dunn Says Fox News’ “Alternative Universe” Is Crumbling | AIM | Public Relations & Social Media Insight | Scoop.it

On Wednesday, during an interview with HuffPo Live, former White House Communications Director Anita Dunn said that the departure of Dick Morris and Sarah Palin from Fox News signals that the network’s “alternative universe” is crumbling. Dunn created a controversy in 2009 when she told Time magazine that Fox News is “opinion journalism masquerading as news,” and followed that up on CNN by saying that the network “often operates as the research arm of the Republican Party.”...

Jeff Domansky's insight:

Good read for media hounds... grrrrr.

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Tweetable Soundbites | Crisis Management

Tweetable Soundbites | Crisis Management | Public Relations & Social Media Insight | Scoop.it

Creating concise, Twitter-friendly messaging can greatly increase the effectiveness and reach of your crisis management efforts. Today you’re more likely to catch a breaking story on Twitter than the evening news. Both professional and amateur (read: everyone else) reporters are using Twitter to share and discuss current events every minute of every day, and that’s exactly why you need to craft what social media expert Melissa Agnes called “tweet-worthy messages” in a recent blog post...

Jeff Domansky's insight:

Twitter can play a critical crisis communications role according to crisis experts  Jonathan Bernstein and Melissa Agnes....

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How Will You Be the Content Marketing Champion in 2013? | Business 2 Community

How Will You Be the Content Marketing Champion in 2013? | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Those already executing a successful content marketing strategy know there’s a pretty good chance that your competitors are as well. However, if you’re not, there’s big chance you will be left behind in the marketing race. So how do you stand out from the crowd and ensure you are a winner in 2013 and beyond? Here are some ideas to help your company differentiate itself...

Jeff Domansky's insight:

Five tips that will help you get better results from your content marketing.

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PR Fail | Carnival's crisis PR runs aground

PR Fail | Carnival's crisis PR runs aground | Public Relations & Social Media Insight | Scoop.it

...The visuals of the crippled ship limping back to port with the assistance of tiny tug boats painted a picture not only of helpless passengers and crew, but also of an inept and aloof cruise company. And perhaps of an industry that’s on the precipice of hard times.

 

While Carnival conducted the expected “crisis management” real-time public relations, in my view, it didn’t help itself at all in the eyes of the media and general public. While its spokespeople were readily available with management-approved blurbs, the cruise line came off as not trying to make the conditions on the ship any better. No airlifts of food and supplies. No drop of a mechanical crew onto the ship to attempt to revive its power plant. No airlifting the most vulnerable passengers to safety. Even if such efforts resulted in only minor improvements, at least it would show Carnival was doing something....

Jeff Domansky's insight:

Carnival's crisis PR has run aground.

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The Death Of SEO: The Rise of Social, PR, And Real Content | Forbes

The Death Of SEO: The Rise of Social, PR, And Real Content | Forbes | Public Relations & Social Media Insight | Scoop.it

This article has been ranked #1 on all of Forbes and has "rankled" thousands of people.... ...So what do we do? Adam grinned with resignation, “It’s the Hubspot strategy of great blog content with a massive opt-in audience of social followers. It’s your InsideSales.com approach with strong industry research that people follow. And it’s old-school PR. PR has made a full-on 180 degree swing. I started in PR as a major. Now it is the ultimate, because it is about who you actually, really, know. It’s the buzz you create. And how much value you provide your community of followers in return.” I summarized: “So great content is king, and communities of avid followers make the king? And my friend Cheryl, of SnappConner PR will rule the world?” “Yes, basically.” Adam went on, “Dell does a really good job. They have 1M followers on just one account in Twitter. Their team answers all direct messages from their community, and stays on top of their brand and reputation.”...

Jeff Domansky's insight:

Great provocative article on the REAL SEO - content!

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20+ More Bloggers to Watch: The Readers’ Choice | ProBlogger

20+ More Bloggers to Watch: The Readers’ Choice | ProBlogger | Public Relations & Social Media Insight | Scoop.it

It’s been nearly a month since Bloggers to Watch in 2013 was published. We had a fantastic response, including some compelling recommendations via the comments section and around the web.

 

This post presents all the bloggers that people have highlighted over the past few weeks....

Jeff Domansky's insight:

Nice list of bloggers to watch with a few surprises.

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Advertisers Should Act More Like Newsrooms | Harvard Business Review

Advertisers Should Act More Like Newsrooms | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

The rise of spontaneous social ads means the end of the ad campaign as we know it. fascinating thing happened at the Super Bowl this year. Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game.

 

But this time, Coca-Cola, Audi, and Oreo didn't just limit themselves to pre-packaged creative — they also had in place rapid response teams that adapted to events as they happened. So when the rest of America was reacting to the power outage in the stadium, the brands were, too — appropriately and in their own brand voice.

 

Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020. Based on our analysis of the responses to the 2020 Project, the Super Bowl case isn't just a once-a-year stunt — it's a preview of a model that will scale and become a foundational characteristic of major brand advertising. The industry experts had a varied take, but a remarkably consistent theme emerged: the rigid campaign-based model of advertising, perfected over decades of one-way mass media, is headed for extinction....

Jeff Domansky's insight:

This is valuable reading for PR, marketing and advertising people. It offers great insight into the disruption to business that is underway and caused by social media

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Leonie vander Westhuizen's curator insight, February 17, 2013 1:22 AM

I like the example of Audi, Coca Cola and Oreo that shows how advertising differs. In teaching PR it is important for students to know that the way you as PRO work is challenging

Casey Strachan's curator insight, February 17, 2013 1:59 PM

In case you are still thinking otherwise, the rigid campaign-based model of advertising, in one-way mass media, is headed for extinction....

Jeff Domansky's comment, February 17, 2013 3:27 PM
Appreciate the comments Leonie and Casey. Agree it is critical to stay ahead of this disruption!
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Content Marketing: Why You Should Buy Value Instead of Leasing It | CMI

Content Marketing: Why You Should Buy Value Instead of Leasing It | CMI | Public Relations & Social Media Insight | Scoop.it

There are always situations where leasing works, but if you can buy the asset of content, and you know that (if done correctly) the asset will grow in value, why would you ever pass up that opportunity...

 

If executed correctly, you can leverage (and re-leverage) that asset to continually communicate with customers and prospects. A great example of this is CMI’s 100 Content Marketing Examples eBook. That piece of “owned” content was made up of about 50 other pieces of “owned” content. For the most part, top-tier content marketing like this does not depreciate over time (it’s what publishing folks call “evergreen” content), unlike a car. Great content works more like buying a house or property — if it’s good, and can easily be found (location), it will go up in value....

Jeff Domansky's insight:

This post will help you convince senior management of the value of content marketing and its potential for the future.

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2013 NBA All-Stars Player Stats - Blog About Infographics and Data Visualization - Cool Infographics

2013 NBA All-Stars Player Stats - Blog About Infographics and Data Visualization - Cool Infographics | Public Relations & Social Media Insight | Scoop.it

Rami Moghadam has just published two infographic posters detailing the stats for each of the players on the NBA All-Star teams. 2013 NBA All-Stars East and 2013 NBA All-Stars West both use radar charts to highlight each player’s strongest areas....

Jeff Domansky's insight:

Just what the Dr. Julius Erving ordered for NBA geeks...

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Daniel Carvalho's curator insight, April 23, 2013 6:00 PM

ligando a NBA à tecnologia, algo diferente com uma infografia sobre as estrela das equipas do fim de semana All Star, que ocorreu em Fevereiro

Zachary Ramondetta's curator insight, January 20, 2014 8:27 PM

As we approach the NBA allstar break here are some of the stats that are most showed for the players of the west.

Hyrum Alofipo's curator insight, March 26, 2014 7:27 PM

This article discusses NBA players stats through the use of Info graphic charts. This is very interesting as it uses color and very precise, accurate judgments through using numbers to provide players stats within the circle.

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Designer hijacks website, insisting company didn't pay | PR

Designer hijacks website, insisting company didn't pay | PR | Public Relations & Social Media Insight | Scoop.it

The standoff has lasted nearly 24 hours. The company whose site was taken over claims the designer is blackmailing it. ...zAccording to Adweek, Fitness SF denies Jonen’s claim and is eager to be back online. It claims Jonen is blackmailing the company. While this online feud is sure to resolve soon, we can all sit back and bask in the glow of someone who took action, even if it was career suicide. It will also be interesting to watch how Fitness SF handles the crisis—at least everyone knows their URL now. Twitter is certainly buzzing with this news, and Fitness SF is taking the brunt of the blame...

Jeff Domansky's insight:

Stay tuned as this bad PR story continues...

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Casey Strachan's curator insight, February 17, 2013 2:07 PM

Probably should have really been evaluated by both client and designer... but watch yourselves and the ethical dilemas that follow...

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10 Great Apps for PR Professionals | PRNewser

10 Great Apps for PR Professionals | PRNewser | Public Relations & Social Media Insight | Scoop.it

Very cool tools: 10 Great Apps for #PR Professionals Thinking on your feet is essential for any PR pro. For example, consider the NFL Super Bowl XLVII ads. When Oreo leveraged a current event the second it happened, it resulted in a free to low cost campaign that earned nearly 15,000 re-tweets and more than 20,000 Facebook likes. The catch is, in order to be on top of these current events, sometimes you need to be plugged in. This quick line of communication and organization depends largely on people moving quickly with technology. Below you’ll find ten mobile apps that will help you become a PR champion on the go....

Jeff Domansky's insight:

Several of these apps have proven a PR asset to me. You may find others as well in this excellent list.

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Leonie vander Westhuizen's curator insight, February 17, 2013 2:26 AM

Great to add this to my teaching of PR

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Thedailywhat: #PRFAIL of the Day Shortly after...

Thedailywhat: #PRFAIL of the Day Shortly after... | Public Relations & Social Media Insight | Scoop.it

PR FAIL of the Day Shortly after the Super Bowl halftime show on Sunday, BuzzFeed posted a few unflattering screen captures from Beyoncé’s performance. Fast forward to yesterday, BuzzFeed was apparently contacted by the pop star’s publicist who requested the removal of her photos he deemed “unflattering.”

 

Needless to say, the e-mail exchange quickly gave way to the latest headline that reads “Beyonce’s Publicist Asks BuzzFeed To Remove ‘Unflattering’ Photos.” Seriously though, are there still publicists in Hollywood who didn’t get the memo from Barbara Streisand’s PR agent?...

Jeff Domansky's insight:

Only in Hollywood? Rock on...

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