Public Relations ...
Follow
Find
171.2K views | +195 today
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

What Twitter teaches us about writing short & well | Poynter.

What Twitter teaches us about writing short & well | Poynter. | Public Relations & Social Media Insight | Scoop.it

When deciding whether to follow someone on Twitter, I typically look at the person’s tweets to see if they interest me and if I can learn something from them. Increasingly, I’ve also been looking at whether people’s tweets are well-written.

 

Do they have a distinct writing voice? Is their writing witty? Does their writing pull me in as a reader?

 

If so, I click the “follow” button....

 

[Tweet vigorously but rigorously - JD]

more...
No comment yet.
Rescooped by Jeff Domansky from Content Curation World
Scoop.it!

Curated Topic Pages Are The Next Big Thing in Content Publishing

Curated Topic Pages Are The Next Big Thing in Content Publishing | Public Relations & Social Media Insight | Scoop.it

Robin Good: Chronological and time-bound sequences have been the overwhelming approach to organize content on the web, just like newspapers had been doing for a long time. Look at blogs, Facebook and Twitter to see how pervasive this type of chronological organization has become.

 

But as more content becomes available more rapidly, chronological organization doesn't work anymore.

 

What we need is the option to navigate, quality content, through topic-based structures, maps and collections, where time is only one among other factors helping me slice and dice what I want to see.

 

"There's simply too much content to consume nowadays, so the great challenge of online publishing is to organize it better. Topic pages are the solution."

 

From the original article: "The time for topic pages has come.

 

Chronological and real-time consumption of content just doesn't work anymore.

It's time for topic pages to add a layer of organization on top."

 

 

Right on track. 8/10

 

Full article: http://www.readwriteweb.com/archives/why-topic-pages-are-the-next-big-thing.php

 

[Trend to watch for content, marketing, PR pros - JD]

 


Via Tom George, Robin Good
more...
No comment yet.
Rescooped by Jeff Domansky from Curation-Corner
Scoop.it!

Using Curation To Create The Perfect Content Marketing Mix

Using Curation To Create The Perfect Content Marketing Mix | Public Relations & Social Media Insight | Scoop.it

 Uberflip have released this Infographic about the rise of content curation as a content marketing strategy, showing that curation can be used to increase visibility, boost SEO, and establish thought leadership – all in a cost-effective way and with limited resources.
 

Key Takeaways:
- Creating original content is the biggest obstacle for 73% of content marketers.
- 75% of marketers cannot justify spending the time needed to create original content for their audience.
- There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways.
- 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility

 

By Uberflip. http://bit.ly/OIRu2q

Source. http://bit.ly/Q0zGRB


[Infographic is worth viewing by PR, marketing and content producers - JD]


Via maxOz
more...
malek's comment, August 29, 2012 9:16 AM
I like the recipe: a down-to-earth tool to spice up curation, good one
maxOz's comment, August 29, 2012 9:17 AM
Well said Malek, Thank You for sharing xxx
Rescooped by Jeff Domansky from The Web Design Guide and Showcase
Scoop.it!

Design Your Web Site Mock-Up With One of These Free WireFraming Tools

Design Your Web Site Mock-Up With One of These Free WireFraming Tools | Public Relations & Social Media Insight | Scoop.it

Robin Good: If you are looking for free tools that can help you draft the design of your web site or application, look no further as this is a good collection providing ten wrireframing alternatives.

 

Definition of Wireframe:
A wireframe is a visual illustration of one Web page. It is meant to show all of the items that are included on a particular page, without defining the look and feel (or graphic design).

 

It’s simply meant to illustrate the features, content and links that need to appear on a page so that your design team can mock up a visual interface and your programmers understand the page features and how they are supposed to work.

 

Source: usability.gov

 

Full guide: http://speckyboy.com/2010/01/11/10-completely-free-wireframe-and-mockup-applications/

 

[Useful tools for some content producers - JD]


Via Robin Good
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Public Relations Twitter List by Rob Quigley on Listorious

Public Relations Twitter List by Rob Quigley on Listorious | Public Relations & Social Media Insight | Scoop.it

Wondering who to follow in PR on Twitter?

 

@RobQuigley curates an excellent list of public relations people. A useful resource. 

 

- JD

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

No, Feedgen, I Won’t Publish the Article You Wrote About Yourself Under My Byline

No, Feedgen, I Won’t Publish the Article You Wrote About Yourself Under My Byline | Public Relations & Social Media Insight | Scoop.it
Oh my God, this is getting out of control.

 

The last six years of blogging has led to a lot of great things, but it has led to a lot of awful things as well. The worst: The pressure of speed and volume has lead to otherwise smart writers spending their days rewriting press releases. The coverage of the Facebook S1 was dominated by people cutting and pasting parts of a public document into WordPress and then publishing as quickly as the could.

 

That was bad enough. But hey, at least rewriting involves some typing, right?

 

Emboldened by their ability to get whatever they wanted on blogs, PR people then started producing and sending demo videos to reporters. Rather than a reporter having to actually use a product and write their own review of how it works, they’d just embed what is essentially a commercial paid for and produced by the company. It’s a lot easier to make it look like you have an intuitive UI when the person who built it is showing you how it works....

 

[Sometimes PR still sucks and journalism still blows - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Hijacking the news: how hackers are manipulating the press from the inside out

Hijacking the news: how hackers are manipulating the press from the inside out | Public Relations & Social Media Insight | Scoop.it

In May of last year, PBS reported online that "prominent rapper Tupac has been found alive and well in a small resort in New Zealand." The U.K.-based The Sun devoted its front page in July to a report that media mogul Rupert Murdoch had died from a suicidal drug overdose. The same month, Fox News Politics tweeted that President Barack Obama had been assassinated; not long after, NBC News's Twitter account reported that two flights had been hijacked and were headed for Ground Zero. These morbid stories were all fake, of course, planted by mischievous hackers seeking infamy and amusement.

 

THE REUTERS HACKTIVISTS WANTED THEIR FAKE STORIES TO BE TAKEN AS FACT

 

But the hackers who planted fake news stories on Reuters's website earlier this month weren't doing it for fun. Reuters was caught in the middle of an "intensifying conflict in cyberspace between supporters and opponents of Syrian President Bashar al-Assad," in the words of one of its reporters, as hackers attempted to co-opt the news agency's credibility in order to support government forces in the Syrian national conflict.

 

...In the past, it would take a mammoth effort to print and distribute a fake version of say, The Guardian, and hardly worth the time. That's not the case online. Imagine squinting at each news story on guardian.co.uk and wondering if it was written by a journalist or an imposter. The news industry could set itself up for a massive credibility loss by ignoring the threat from hackers, and once again sabotage itself by underestimating the disruptive power of the internet.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Tech PR: The Blog as Fortune Cookie | Crawford

Tech PR: The Blog as Fortune Cookie | Crawford | Public Relations & Social Media Insight | Scoop.it

A neighbor lady invites me to her place for dinner. By her red pajama suit I surmise she’s a follower of Rammed Ass, Swami Scratchyerbanana or other esoteric cultist. She’s ordered Chinese takeout. While my host repairs to the kitchen for drinks, I thread the fortune from her cookie and write on the back, “Tonight you are doing the dishes” then slip it back, unobserved. Later she does exactly as instructed. It’s then I realize there really is a Higher Power.

 

In tech PR and marketing, pundits dispense advice with similar near-divine authority. One such is Seth Godin. I read Seth’s blog with a mix of anticipation and caution. God has a wicked sense of humor and loves to put a tack in your chair. You never know when She might speak in tongues through a marketing guy....

 

[James Crawford has a humorous Zen moment - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Progressive Insurance Corp Case Study: How Not to Handle A PR Crisis

Progressive Insurance Corp Case Study: How Not to Handle A PR Crisis | Public Relations & Social Media Insight | Scoop.it

On August 13, 2012, Matt Fisher posted a blog on tumblr entitled “My Sister Paid Progressive Insurance to Defend Her Killer in Court” which almost immediately went viral and began a firestorm of negative discussion about the insurance company.


Since his post, Progressive had to offer a rebuttal, the scandal became inspiration for several popular memes, and the discussion exploded on social media sites – eventually ending in Progressive feeling the heat and settling with the Fisher family....

 

[In-depth case study worth reading for crisis managers - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The 36 Rules of Social Media | Michael Litman

The 36 Rules of Social Media | Michael Litman | Public Relations & Social Media Insight | Scoop.it

Michael Litman created a terrific infographic - JD

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

1:50am on the Social Software Dance Floor | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

1:50am on the Social Software Dance Floor | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing | Public Relations & Social Media Insight | Scoop.it

It’s at the end of the night on the dance floor, do brands know where their social software providers are? Like the end of a dance, social software vendors are understanding who they can partner with –or be confident on going it alone.

 

Once the lights go on in the next few quarters, the ecosystem will emerge in a new day, with brands stuck answering “Do I buy a suite?” or “Do I invest in integration?”. This post is intended to provide illumination on what’s happening behind the scenes –and who dance stars will be....

 

[Jeremy Owyang guides us around the social media dance floor - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Social media takes center stage at RNC | Tampa Bay Times

Social media takes center stage at RNC | Tampa Bay Times | Public Relations & Social Media Insight | Scoop.it
For CNN anchor Wolf Blitzer, the promise of social media's impact on coverage of the Republican National Convention is simple:...

 

It can turn reporting the news into a conversation.

 

"Very often, I'll get a tweet from somebody who (notes a mistake) ... and I'll correct it right away," said Blitzer, who wasn't even on Twitter during the 2008 RNC and now has 540,000 followers. "I know it will change our coverage in Tampa."

 

That's the kind of interaction a host of technology companies, media outlets and even convention organizers expect at the RNC; leveraging a host of social media platforms to place huge chunks of what happens here online....

 

[Interesting convention report, assuming it goes ahead - JD]

more...
No comment yet.
Rescooped by Jeff Domansky from Digital Delights - Digital Tribes
Scoop.it!

I Know What You Did on the Web

I Know What You Did on the Web | Public Relations & Social Media Insight | Scoop.it
The sites you frequent are actively tracking information about you.

 

[Very interesting insight for biz, marketing and PR pros - JD]


Via Ana Cristina Pratas
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

BuzzFeed Report to Publishing Partners Demonstrates Power of Social Web

BuzzFeed Report to Publishing Partners Demonstrates Power of Social Web | Public Relations & Social Media Insight | Scoop.it
Reddit generates huge referral traffic while Pinterest falls flat...

 

Lost in all the hype about GIFs and high-profile hirings is BuzzFeed's original identity as an online publishing experiment. At its core, BuzzFeed is all about the data, which the site is constantly collecting through a publishing partner network (including more than 200 publishers like The Huffington Post, TMZ, and The Daily Beast, with 300 monthly users). Adweek obtained a copy of BuzzFeed's July Social Intelligence Report, distributed to members of the network, which reveals that celebrity-driven content is king, Reddit is becoming a monster for traffic referrals, and for publishers, Pinterest could be nothing more than a fad....

more...
No comment yet.
Rescooped by Jeff Domansky from Content Curation World
Scoop.it!

Curate Your Favorite Web Sites Into Visual Groups with Only2Clicks

Curate Your Favorite Web Sites Into Visual Groups with Only2Clicks | Public Relations & Social Media Insight | Scoop.it

Robin Good: If you would like to create visual collections of web services and tools belonging to a special category, application or industry, Only2clicks, provides a very effective, simple and straightforward free tool to do so.

 

With Only2clicks you can create multiple pages containing the screenshots of as many web pages you decide, organized and sorted as you prefer and accompanied to your own descriptions.

 

Only2clicks provides also a standard bookmarklet which can be used to grab any web page or service as you navigate the web and to add it instantly to one of your Only2clicks pages tabs.

 

Last but not least, you can publish your curated visual collections on your own customized URL.

 

Among all of the visual bookmarkers available online (there are over 15 of these - see my tools map here: http://bit.ly/ContentCurationUniverse) this is the one that I prefer.

 

iPhone interface: http://www.only2clicks.com/iphone

 

Tour: http://www.only2clicks.com/tour.php

 

Features: http://www.only2clicks.com/features.php

 

Try it out now: http://www.only2clicks.com/

 

[A simple, effective tool and solution for video curation - JD]


Via Robin Good
more...
No comment yet.
Rescooped by Jeff Domansky from brandjournalism
Scoop.it!

Target on Social Media – 5 Lessons | Social Media Today

Target on Social Media – 5 Lessons | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Target, America's third largest retailer, added more than 2 million Facebook fans in the last month alone, making them one of America's fastest-growing social brands, according to Track Social. Many brands are able to spike ...

 

[Good success story and social media lessons - JD]


Via Andy Bull
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

On Entrepreneurs & Earned Media | Forbes

On Entrepreneurs & Earned Media | Forbes | Public Relations & Social Media Insight | Scoop.it

Leave it to Jeff Domansky (aka @theprcoach) to draw this blogger's attention to a rant by one of the more astute observers of today's tech scene - Sarah Lacy (aka @sarahcuda).

 

Writing for her thought-leading tech news site PandoDaily (which just hired Fast Company‘s Adam Penenberg as its editor), Ms. Lacy rails into some PR numbnut who had the temerity to request that the site reprint a pre-packaged “news” article about his client...

 

[Peter Himler pokes at "numbnuts" PR media pitches in his Forbes article - JD ]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Reporters: Why are you in Tampa? | BuzzMachine

Reporters: Why are you in Tampa? | BuzzMachine | Public Relations & Social Media Insight | Scoop.it

I challenge every journalist in Tampa for the Republican convention — every one of the 15-16,000 of you — to answer this:
* Why are you there?
* What will we learn from you?
* What actual reporting can you possibly do that delivers anything of value more than the infomercial — light on the info, heavy on the ‘mercial — that the conventions have become?
* Would you be better off back at home covering voters and their issues?
* Can we in the strapped news business afford this luxury?

 

Figure that those 15k journos spend $300 a night each on a hotel room times five nights, plus $500 for transportion. That’s $2,000. And I’m figuring they’ll be slurping up free meals and drinks. So $2,000 is probably (pardon me) conservative. That’s $30,000,000. Now multiply that times two conventions. That’s $60,000,000.

 

Why? For what?...

 

[What a great question by Jeff Jarvis! - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The newsonomics of a New York Times + CNN combination

The newsonomics of a New York Times + CNN combination | Public Relations & Social Media Insight | Scoop.it
They're iconic in print and on television, and they're both working to figure out digital. Is there room for more direct partnership between the two?

 

Mark Thompson faces a defining and daunting challenge: Lead The New York Times on that thin tightrope to a new stability, one tethered to the digital world. We’ve seen lots of good ideas already freely offered to the incoming NYT CEO. Let me offer a new one.

 

Let’s imagine what a New York Times/CNN combination would look like — and what it could do for both companies. Combination? Yes, a purposely squishy word. I’m not talking about a merger of the companies. I’m thinking about what each company offers the other strategically, at this point in media history, and how each could see its business advanced. We’ll leave the messy details of corporate development, of partnership, of joint venture, for a later day....

 

[Could be a journalism powerhouse - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

No, metered-content walls won't save journalism | GigaOm

No, metered-content walls won't save journalism | GigaOm | Public Relations & Social Media Insight | Scoop.it
As more newspapers roll out metered paywalls and subscription plans, trying to duplicate the success of the New York Times, some journalists hope that being funded by readers will help stop the ad-driven pageview race and save quality journalism.

 

Paywalls of all kinds have been popping up at newspapers across North America like mushrooms after a rainstorm, thanks in large part to the adoption of a metered paywall at the New York Times last year. The latest to join the cavalcade are some of the major papers in Canada’s Postmedia chain — including the Ottawa Citizen and the Vancouver Sun — which launched subscription plans for their websites on Wednesday. Postmedia no doubt hopes that the extra revenue will help make up for the continuing decline in print advertising that has hit the entire industry, but one editor at the Citizen has a more specific wish: she hopes the paywall will stop papers like hers from becoming “page-view whores” and thus will help save journalism. But will it?

 

Melanie Coulson, a senior editor in charge of the online unit of the Ottawa, Ontario paper (and also a former colleague of mine when I worked for the online version of the Globe and Mail in Toronto), writes on her personal blog about how she is worried that newspapers like hers have become too fixated on “competing for page views so that we can gain revenue from advertisers in a pay-per-click business model” and that this is no longer working. Instead of focusing on serious journalism, Coulson says, too many media outlets are chasing eyeballs by using pageview-boosting tactics such as titillating slideshows and celebrity news briefs....

 

[Are there alternatives to "page-view whores" wonders Mathew Ingram? - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

A writer’s cheat sheet: 10 useful reminders | PR Daily

A writer’s cheat sheet: 10 useful reminders | PR Daily | Public Relations & Social Media Insight | Scoop.it
From AP style to ‘that versus which,’ these simple tips will help you avoid errors in your blogs, press releases, and more.

 

To kick-start the 2012-13 school year, here are 10 writing tips to keep in mind (and feel free to pass this note under the desk to an office buddy):

 

[Writers, PR, bloggers take note - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

33 Brands Using Instagram The Most Effectively | Simply Zesty

33 Brands Using Instagram The Most Effectively | Simply Zesty | Public Relations & Social Media Insight | Scoop.it

Even though INstagram has only been around for a little under 2 years the site continues to explode in popularity with close to 100 million users and a huge sense of community. It was only a matter of time before the world’s biggest brands started getting in on the action and we wanted to profile 33 of the brands doing it effectively by producing great content and engaging with their followers.

 

Its a very visual platform and here are some of the companies using it best…

 

[4 BILLION images served since launch in Oct 2010! - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Speech Pauses: 12 Techniques to Speak Volumes with Your Silence

Speech Pauses: 12 Techniques to Speak Volumes with Your Silence | Public Relations & Social Media Insight | Scoop.it
Discusses the benefits of speech pauses, techniques for pausing while speaking, and communications research.

 

Effective use of speech pauses is a master technique.

 

If you do it right, nobody is conscious of your pauses, but your ideas are communicated more persuasively.

 

If you do it wrong, your credibility is weakened, and your audience struggles to comprehend your message....

 

[Andrew Dlugan speaks with authority - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Most Companies Fail at Social Media | PR Blog News

Most Companies Fail at Social Media | PR Blog News | Public Relations & Social Media Insight | Scoop.it
Companies don't get social media - ain't it the truth.

 

Social media is still relegated to a ‘function’ within a ‘division’ at many organizations, a somewhat mysterious bothersome marketing function that defies quantification.


The potential for social media to transform an organization, at minimal cost, is huge. It takes a different way of thinking, and a strategy – two things lacking in many social media programs. The skill set to merge social media with PR and marketing does not exist – and there is opportunity. Social media has become over saturated and stale (like Facebook’s IPO?). What’s the next wave?

 

Steve Nicholls gets it right and offers some guidance in Why Most Companies Fail at Social Media — Understanding the Three C’s. The three C’s are Content, Context, Conditions. An excerpt...

 

[Good read from Mark Rose - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Digital Lifescapes | Can Anyone Stop the Online Video Juggernaut?

Digital Lifescapes | Can Anyone Stop the Online Video Juggernaut? | Public Relations & Social Media Insight | Scoop.it

...comScore released data showing that more than 184 million U.S. Internet users watched 36.9 billion online content videos in July, while video advertising views totaled 9.6 billion.

 

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in July with 157 million unique viewers, followed by Facebook.com with 53 million, Yahoo! Sites with 48.7 million, VEVO with 44.8 million and Microsoft Sites with 42.7 million.

 

Nearly 36.9 billion video content views occurred during the month, with Google Sites generating the highest number at 19.6 billion, followed by AOL, Inc. with 665 million. Google Sites had the highest average engagement among the top ten properties.

 

Americans viewed 9.6 billion video advertisements in July, with each of the top 4 video ad properties delivering more than 1-billion video ads. Google Sites ranked first with 1.5 billion ads, followed by Hulu with 1.2 billion, Adap.tv with 1.1 billion, SpotXchange Video Ad Marketplace with 1 billion and TubeMogul Video Ad Platform with 830 million....

 

[Unstoppable trend and powerful stats to back it up. Must-read for for marketing, PR pros, content producers. - JD]

more...
No comment yet.