When deciding whether to follow someone on Twitter, I typically look at the person’s tweets to see if they interest me and if I can learn something from them. Increasingly, I’ve also been looking at whether people’s tweets are well-written.
Do they have a distinct writing voice? Is their writing witty? Does their writing pull me in as a reader?
If so, I click the “follow” button....
[Tweet vigorously but rigorously - JD]