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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 Ways to Squeeze Extra Value from Your Infographics

5 Ways to Squeeze Extra Value from Your Infographics | Public Relations & Social Media Insight | Scoop.it

Infographics are great at getting links (and thus high rankings in Google)…but why stop there. Why Infographics? · 65% of people are Visual Learners · A web visitor is likely to leave your site within less than 10 seconds after arriving · With the world’s information currently doubling every two years, – People are suffering from information overload...

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Content Marketing and the Convergence of Paid, Earned and Owned Media

Content Marketing and the Convergence of Paid, Earned and Owned Media | Public Relations & Social Media Insight | Scoop.it
Content marketing isn’t just about marketing, it’s also an opportunity for a brand’s communications, marketing and PR teams to work together across silos. Cision’s Heidi Sullivan explains how... In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Marketing? Customer service? Now, more than three years later, it’s clear that PR, advertising and marketing have changed forever and that working together is the best tool these disciplines have in getting their brand’s message heard above the noise....
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Ditch the Pitch: Rethinking the Agency Selection Process

Ditch the Pitch: Rethinking the Agency Selection Process | Public Relations & Social Media Insight | Scoop.it
It’s a new media world, so why do brands still rely on the old-fashioned RFP? Marketing consultant Avi Dan offers ideas for bringing the agency selection process into the 21st century. The current agency search process is too slow for a marketing world that runs at the speed of light, and it is too expensive for brands – and agencies – that need to prevent waste. It can take five or six months or even a year for a brand to choose an agency, at the cost of diverted attention from the company’s business and executive time. With an improved protocol, a well-managed agency search can be concluded infive to six weeks, without hurting the quality of results. In fact, a revised process will lead to a more informed pick and a stable, long-term relationship with the agency....
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Why Content Marketing is Not Branding | Copyblogger

Why Content Marketing is Not Branding | Copyblogger | Public Relations & Social Media Insight | Scoop.it

It would appear that our buzzword du jour is “content marketing.”

 

You might have noticed that they talk about it a lot here on Copyblogger.

 

(If you haven’t noticed that, you’re either new or you don’t pay attention very well.)

 

At a gathering in Boston recently, I threw out this one: “Content marketing is weaponized storytelling.”

 

It got a lot of retweets. And now, weeks later, I don’t really know if I even agree with that.

 

But I do believe that content marketing is a lot more like sales than it is that dubious (and yet somewhat important) word “branding.”

 

Here’s what I mean by that....

Jeff Domansky's insight:

I'm just not sure I agree with Chris Brogan's narrow definition of content marketing.

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Getting Buy-In for Your Content Marketing: A 3-Point Process | CMI

Getting Buy-In for Your Content Marketing: A 3-Point Process | CMI | Public Relations & Social Media Insight | Scoop.it

...You already know this, but do your organization’s CMOs, CFOs, and CEOs get it? They may hear whispers that “content is king,” but are not yet sold on the idea of investing in a full-scale content marketing initiative. In fact, “AdAge” recently reported that marketers are spending an average of 12 percent of their budgets on content marketing, while traditional advertising still commands the bulk of the share.


As an in-house marketing professional, it’s your job to convince and convert your top leadership to buy into a content marketing plan for your business. But where do you start?


Here’s a blueprint for getting the nod of executive approval for content marketing at your organization...

Jeff Domansky's insight:

Really valuable strategies and tips for selling senior management of the value of content marketing.

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What Your Business Needs To Know About Facebook Graph Search | Social Web Tools

What Your Business Needs To Know About Facebook Graph Search | Social Web Tools | Public Relations & Social Media Insight | Scoop.it

Like everything else in social media, Facebook is ever-changing and evolving. In order to ensure your business doesn’t miss out on a great opportunity, it’s important that it closely watches social media for changes that may create new marketing opportunities. One of those opportunities, Facebook Graph Search, is currently in limited release. However, this new change to Facebook holds some definite promise for helping businesses boost their reach via this social media platform....

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Native video content draws traffic to branded websites | Brafton

Native video content draws traffic to branded websites | Brafton | Public Relations & Social Media Insight | Scoop.it
Video marketing thrives when companies use native ad tools to host content on their own websites.

 

...Content and video marketing help brands createunique online experiences for their prospective and current customers. When organizations host a variety of media on their corporate websites, they pull viewers in and extend the time they have to communicate value propositions. Moving forward, video content may drive the most on-site conversions.

Jeff Domansky's insight:

Good insight into B2B, B2C marketing use of video content and trends.

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How to Use Journalism to Create Context for Keywords & Content

How to Use Journalism to Create Context for Keywords & Content | Public Relations & Social Media Insight | Scoop.it

Your content plan doesn’t stop at keyword research. Without context, they’re just words that only provide the first step.

Jeff Domansky's insight:

Journalism's 5W's will help keep you on track for better content.

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7 inexpensive social media management tools for brands | PR Daily

7 inexpensive social media management tools for brands | PR Daily | Public Relations & Social Media Insight | Scoop.it

A while back, I wrote about the best social media management tools for small business owners. I researched and reviewed a handful of the least expensive, most versatile options, but the comments included some lesser-known alternatives that seemed worth investigating. 

I’ve taken some time to check them out, using the same parameters I used to gauge the initial set of tools. To restate, any tool considered must enable you to: 

• Schedule posts; 
• Connect numerous social media accounts; 
• Provide analytics; 
• Shorten URLs. 

 

Among free and low-cost options, HootSuite is still the reigning champion, in part because its widespread use means there are many plugins and informational resources available. 

However, there are some viable contenders for small business owners to consider...

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7 Ways to Curate Content [Without Working TOO Hard!] | Heidi Cohen

7 Ways to Curate Content [Without Working TOO Hard!] | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Content curation involves the added value only people can provide in the form of unique taste and understanding of the target audience to select and convert selected information into a quality content offering.

 

Content curation involves the added value only people can provide in the form of unique taste and understanding of the target audience to select and convert selected information into a quality content offering. It highlights other people’s content as well as your organization’s older content in the context of your brand to support your marketing and business objectives.

 

7 Ways to curate other people’ content

Here are seven ways to curate other people’s content presenting the information in a way that highlights your brand and point of view to attract your audience....

Jeff Domansky's insight:

Seven great content curation tips from Heidi Cohen.

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Magazine mindset undermines tablet opportunity | memeburn

Magazine mindset undermines tablet opportunity | memeburn | Public Relations & Social Media Insight | Scoop.it

It is understandable that publishers want to take what works in one medium and replicate it as closely as possible on another and then hope to duplicate the business model minus a good chunk of the costs. But it is a strategy unlikely to be successful because it takes an antiquated view of our reading behaviour, namely insisting the magazine formatted reading experience is as relevant as it was 15 years ago when clearly it is not.

 

Take the research coming out of the Pew Research Center’s Project for Excellence in Journalism, a collaboration with The Economist Group, which shows that while 77% of tablet owners use their tablet daily, and 53% read news on their tablet every day, only 14% have paid for content on their tablet....

Jeff Domansky's insight:

Sometimes, a tablet is a tablet, not a magazine... That's an important lesson for old-school publishers to remember.

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Twitter redesigns embedded tweets, claims they’re ‘faster, more engaging’ | memeburn

Twitter redesigns embedded tweets, claims they’re ‘faster, more engaging’ | memeburn | Public Relations & Social Media Insight | Scoop.it
When Twitter announced that it would be introducing the ability to embed tweets in late in 2011, it made a whole load of people’s lives easier, especially in the blogging and online publishing worlds. Now it’s announced an update to the feature that it says will make embedded tweets appear more like they do on Twitter. It also claims that the updates will make embedded Tweets “more engaging, useful and fast”. In trying to make the feature more engaging, Twitter has tweaked embedded tweets to display photos, videos, article summaries and other content shared in a tweet. You can also view retweet and favorite counts to better understand engagement. It also claims that they are now easier to read, although we’ve never really had any trouble on that front....
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Don't Miss The Important Tweets - Filter Twitter With Tweetdig

Don't Miss The Important Tweets - Filter Twitter With Tweetdig | Public Relations & Social Media Insight | Scoop.it

If you follow a large amount of people on Twitter it can be hard to keep tabs of Tweets on important topics. Tweetdig lets you filter Twitter by topic, user and more... like me you follow a massive amount of people on Twitter it can be hard to keep tabs of Tweets on topics that you don’t want to miss.  Twitter itself offers us lots of tools to help us mange our feeds, lists have become indispensable for me as have saved advanced searches.  I use Hootsuite to manage my Twitter feed and this also gives me lots of  options including search and list columns. 

 

Tweetdig however does do something a little different with your searches, giving you an easy way to stay on top of news stories, users and more.  By creating filters you can easily keep up with the latest news as it breaks.  For example this morning there is lots of talk about the Superbowl last night both from a sports perspective and an advertising/social media perspective.  If I want to keep tabs on this I can easily create a filter within Tweetdig....

Jeff Domansky's insight:

Interesting Twitter tool worth exploring for power users.

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How to Promote Your Infographic Like a Pro

How to Promote Your Infographic Like a Pro | Public Relations & Social Media Insight | Scoop.it

In your list of links, is an infographic that you are proud of. Whether it’s your own brain child or the brain child that you paid someone a lot of money to create— you want to introduce it to the world! It’s been my experience that infographics tend to rank higher and generate traffic faster than your standard blog posts.

 

With that said, your infographic has a lot of potential and power. Are you ready to pitch it hard enough so that your visual message is heard all over the web? Based on what I’ve done in the past, here are some tips so that your awesome infographic doesn’t go unnoticed!...

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50+ Great Examples of Creative Resumes | designrfix.com

50+ Great Examples of Creative Resumes | designrfix.com | Public Relations & Social Media Insight | Scoop.it
Finding yourself a full-time or freelance job in the design field can be very difficult, particularly with the current job market in our current economy. Quite simply; a boring resume just won’t cut it by today’s standards! Why not set yourself apart from your peers by designing a visually stunning resume … impress your future employer … and take control of your future now! In this post I have assembled an amazing collection of fresh new and creative resumes for you to be inspired by. I am confident that these creative resumes will get your designr juices flowing. So without further ado here are 50+ creative resumes....
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Content Marketing and the Convergence of Paid, Earned and Owned Media

Content Marketing and the Convergence of Paid, Earned and Owned Media | Public Relations & Social Media Insight | Scoop.it
Content marketing isn’t just about marketing, it’s also an opportunity for a brand’s communications, marketing and PR teams to work together across silos. Cision’s Heidi Sullivan explains how... In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Marketing? Customer service? Now, more than three years later, it’s clear that PR, advertising and marketing have changed forever and that working together is the best tool these disciplines have in getting their brand’s message heard above the noise....
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Top 10 intranets are 'genuinely enjoyable' for employees | Articles | Main

Top 10 intranets are 'genuinely enjoyable' for employees | Articles | Main | Public Relations & Social Media Insight | Scoop.it
The director of the Nielsen Norman Group said the top 10 intranets of the year did more than just streamline and pretty up. They pulled people together.

 

To have a top 10 intranet, you've got to think about more than just a website, Amy Schade, director at Nielsen Norman Group told the hosts of the Intranet Benchmarking Forum's monthly IBF Live program.

 

"We're looking for what's usable, but also what's inspirational," she said.

Schade said many of this year's winners made significant usability changes. For example, faceted searches—which enable users to search within categories rather than in one big chunk—were big this year. Making major changes to content was another thing the top 10 shared....

Jeff Domansky's insight:

Two excellent case studies of leading intranets - ONO and AIG.

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9 Consumer Social Media Habits You Need to Know, Research | Social Media Examiner

9 Consumer Social Media Habits You Need to Know, Research | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you wondering how consumers are using social media?

 

Would you like some insights to help your business better understand people’s social habits?

 

In this article, I examine a report published by Edison Research focused on people’s latest social habits.

 

These findings provide useful insights about consumer behavior and how your business can respond.

 

Here are 9 of the most interesting findings from the study....

Jeff Domansky's insight:

This is valuable social media consumer research for marketers.

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10 Tools for Creating Infographics and Visualizations | SEOMoz

10 Tools for Creating Infographics and Visualizations | SEOMoz | Public Relations & Social Media Insight | Scoop.it

...Communicating visually is one of the most effective ways to explain complex concepts and relationships, and can be a great way to explain your services/products and create valuable site content. I often use diagrams and whiteboarding in order to communicate new features and concepts internally with my team.

 

I've compiled a list of tools you can use to create visualizations, or simply use to communicate visually with your teammates....

Jeff Domansky's insight:

Great overview and list of cool infographic tools by Miranda Rensch.

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Jeff Domansky's curator insight, February 6, 2013 10:32 PM

Great list of infographics tools. Check 'em out!

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5 Tips for Easier Writing - Infographic - Strategic Public Relations

5 Tips for Easier Writing - Infographic - Strategic Public Relations | Public Relations & Social Media Insight | Scoop.it
While this infographic has five tips to help brands create content,** the tips apply to anyone -- including you. We encounter multiple stories on a daily basis, regardless of our job.
Jeff Domansky's insight:

Practical PR writing tips in infographic form.

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7 Media Relations Tips for Joe Flacco on Super Bowl Circuit | PR News

7 Media Relations Tips for Joe Flacco on Super Bowl Circuit | PR News | Public Relations & Social Media Insight | Scoop.it
Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop.

 

...However, his father, Steve Flacco, told The New York Times: “Joe is dull. As dull as he is portrayed in the media, he’s that dull. He is dull.” And while Flacco may have been in the Ravens' trainers' hands all season, his efforts under the white-hot lights of the media now put him in the PR department's hands.

Here are 7 tips in handling an athlete on the media circuit....

Jeff Domansky's insight:

Solid media advice for pro athletes and any spokespeople.

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Victoria Baldwin's comment, September 2, 2013 12:52 PM
These are some great tips for anyone working with athletes in the media or in other aspects of PR and marketing. As athletes make dozens of appearances each year, it's important to make them feel like a normal person and not like they're being attacked by a huge fan.
Jeff Domansky's comment, September 2, 2013 4:26 PM
Glad they were useful Victoria.
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Smart #some: Google+ Becoming New Way to Prevent Bad Press | Social Media Design

Smart #some: Google+ Becoming New Way to Prevent Bad Press | Social Media Design | Public Relations & Social Media Insight | Scoop.it

Let’s start with a test: type Coca Cola into the magic Google form. The results are just a calibrated mix of brand websites and PR initiatives such as micro-sites, social media accounts, news, images and videos.

 

One new feature you might notice however, is the latest introductions to Google+ – the authorship mark-up. Among its functions as a social media platform, is that the authorship system makes it possible to connect online journalists’ Google+ profiles into their published articles.

 

In turn it provides journalists with abnormal ranking power for articles they are signing off on, using their Google+ profile These can quickly build up ranking levels proportionally to the importance of their publishers and to the number of people in their Google+ circles. Journalists with a high number of Google+ followers are gaining huge visibility online and their articles can jump straight....

Jeff Domansky's insight:

A very useful social media strategy to consider when managing online reputation.

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Tim O'Keefe's curator insight, February 6, 2013 11:44 AM

Social Media is Reputation Management and Reputation management is Social Media.

Pedro Barbosa's curator insight, February 6, 2013 12:21 PM

Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com

Jeff Domansky's comment, February 6, 2013 1:29 PM
Totally agree Tim. Google+ is a nice potential addition to the social media toolbox for many reasons.
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An Excellent Example of Twitter Use in Atlanta School Shooting

An Excellent Example of Twitter Use in Atlanta School Shooting | Public Relations & Social Media Insight | Scoop.it

Atlanta Middle Schools did an excellent job at updating the public, via Twitter, during their January 2013 school shooting. Learn from their example here. Last Thursday, January 31st 2013, there was another shooting outside a middle school in Atlanta. A 14 year-old student was grazed by a bullet, and thankfully the wounds suffered were not life-threatening. Within minutes of the shooting, the shooter was disarmed and taken into custody. You can learn more about the shooting here. What truly impressed me about this crisis was the way Atlanta Public Schools leveraged Twitter to keep parents and the public informed. From their twitter handle, @apsupdate, Atlanta Public Schools...

Jeff Domansky's insight:

A good online crisis management study by Melissa Agnes.

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5 top apps every working stiff should download | gearburn

5 top apps every working stiff should download | gearburn | Public Relations & Social Media Insight | Scoop.it

Part of being an employee means that you’re expected to show up on time, dress neatly and use your skills and abilities to make a meaningful contribution to the company that pays your salary, which in turn, allows you to lead the life that you do everyday and not end up on the street. To increase the quality of that life (and your distance from the street), you need to constantly be learning, developing efficiencies that allow you to do more in less time, so that you can take on more responsibility and get paid more by your employer. Simple enough right? No, but here are five apps to help you become more productive... 

Jeff Domansky's insight:

I can vouch for each of these five tools. I use them all. Think about adding them to your smartphone and tablet as well has your desktop for complete efficiency...

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You don’t have a social media problem, you have a reputation problem | memeburn

You don’t have a social media problem, you have a reputation problem | memeburn | Public Relations & Social Media Insight | Scoop.it

I’m really not a fan of the phrase: “you have a problem in social media”. It’s a phrase the online industry uses to describe companies who are having a rough time in the social space and, while it’s superficially accurate, it’s entirely misleading in its simplicity. The phrase is misleading because it speaks to the social media outcome and not the business issue that caused the problem.

 

This ascribes the blame to the wrong party and the ensuing remedies are then applied in the wrong areas. It’s not a new phenomenon, treating the symptom instead of the cause, yet the mistake continues to be made. You don’t have a reputation problem — the actual problem likely lies somewhere in your product, your business processes or your service delivery....

Jeff Domansky's insight:

This really thoughtful post gets at the heart of the online crisis management challenge.

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