Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Forbes "Jumps The Shark" on Social Media Influence

Forbes "Jumps The Shark" on Social Media Influence | Public Relations & Social Media Insight | Scoop.it

Does this signal the beginning of the end for Forbes as a knowledgeable source of business information? Have they finally "jumped the shark" on their way to the exit? "Jumping the shark" is actually an expression that goes back to the TV sitcom series, Happy Days. It was a show that pictured everything as rosy and happy, with neat little endings that were all nicely tied up in twenty-two minutes. The chief influencers on that show were "The Fonz," who only had to give you a look to let you know you were in trouble, and Mr. Cunningham, who set down the rules of the family.


In the midst of its ten-year run the writers must have gotten tired or were negatively influenced by the Hollywood decision-makers, when they inexplicably decided to have their characters travel to Los Angeles. Well, one thing leads to another and Fonzie ends up responding to an assault on his courage by taking to water skis (wearing his leather jacket of course) and jumping over a shark.


The stunt was so ridiculous and out of character that "jumping the shark" eventually came to be known as the moment when a television show begins a decline that is beyond recovery. While Happy Days bravely soldiered on for a few more years, it was never really the same in the minds of viewers and critics. Since that time the meaning has been broadened to define the moment when a brand or creative effort begins to lose the qualities that initially defined its success. Some still refer to "New Coke" as the moment when the Coca-Cola Company jumped the shark....

Jeff Domansky's insight:

Mainstream media, including Forbes, need to proceed carefully down the native advertising trail. Too much fluff, too little objectivity and lack of transparency will eventually diminish credibility. The post also has a great explanation of the expression "jumping the shark."

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How I Hacked SlideShare to Optimize Twitter

How I Hacked SlideShare to Optimize Twitter | Public Relations & Social Media Insight | Scoop.it

Following my first couple of weeks at Salesforce’s Desk.com, I created a deck called “50 Customer Service Quotes You NEED to Hang In Your Office,” which currently has more than 205,000 views. Right off the bat I knew this was going to be a great deck and would receive a lot of attention — people love quotes and they love to tweet about them. However, I did not want users to be limited to only sharing the deck along with the title. I wanted viewers to actually tweet the quotes!


That is why I came up with a way for viewers to tweet an actual quote from an individual slide. Click here to see what I mean, and view the presentation below for step-by-step instructions on how to do this....

Jeff Domansky's insight:

This was a really smart approach to content marketing and integrating it into several social media channels.

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Patricia Robinson's curator insight, July 25, 2013 12:40 PM

Pretty coool.

Christel Binnie's curator insight, July 25, 2013 1:57 PM

Great cross-platform integration!

Jenifer Rettler's curator insight, July 25, 2013 4:39 PM

Learn how to embed links into your SlideShare slides which will allow people to easily tweet your content using "Clicktotweet".

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Seth's Blog: Principles for responsible media moguls

Seth's Blog: Principles for responsible media moguls | Public Relations & Social Media Insight | Scoop.it

If you run a media company (and you do--you publish regularly on all sorts of social media, don't you?) then it's worth two minutes to consider some basic ground rules, listed here for you to embrace or reject: Establish your standards...

Jeff Domansky's insight:

Seth Godin shares 10 valuable principles for bloggers, content marketers, PR...

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Andy Birkitt's curator insight, July 24, 2013 10:54 AM

Some great guidelines that make you think about what and how we publish material to Social Media from a grandmaster

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Free Technology for Teachers: 5 Services for Creating & Sharing Audio Recordings Online

Free Technology for Teachers: 5 Services for Creating & Sharing Audio Recordings Online | Public Relations & Social Media Insight | Scoop.it

Adding an audio message to your classroom blog or website can be a good way to help deliver important messages to your students and their parents. Posting an audio message, even if it covers the same content as a written message, can increase the chances that a visitor to your blog will take notice of something important.


Adding an audio message to your blog or website is not difficult to do. Here are five free services that you can use to add an audio message to your blog or website....

Jeff Domansky's insight:

Here are five terrific technologies that are not just for teachers and students. Social marketers, bloggers and PR pros will find these audio recording/sharing tools valuable.

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Jeff Domansky's curator insight, July 24, 2013 6:48 PM

Absolutely not just for teachers and students... ;-) 

Jenifer Rettler's curator insight, July 25, 2013 7:32 PM

Learn about 5 different free technologies which allow you to deliver audio messages to the followers of your blog or website.

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Why Stephen King Spends 'Months and Even Years' Writing Opening Sentences

Why Stephen King Spends 'Months and Even Years' Writing Opening Sentences | Public Relations & Social Media Insight | Scoop.it

The author of horror classics like The Shining and its 2013 sequel Doctor Sleep says the best writers hook their readers with voice, not just action....


Stephen King: There are all sorts of theories and ideas about what constitutes a good opening line. It's tricky thing, and tough to talk about because I don't think conceptually while I work on a first draft -- I just write. To get scientific about it is a little like trying to catch moonbeams in a jar.


But there's one thing I'm sure about. An opening line should invite the reader to begin the story. It should say: Listen. Come in here. You want to know about this.


How can a writer extend an appealing invitation -- one that's difficult, even, to refuse?We've all heard the advice writing teachers give: Open a book in the middle of a dramatic or compelling situation, because right away you engage the reader's interest. This is what we call a "hook," and it's true, to a point. This sentence from James M. Cain's The Postman Always Rings Twice certainly plunges you into a specific time and place, just as something is happening:


"They threw me off the hay truck about noon."...

Jeff Domansky's insight:

Advice from the master of horror for storytellers, bloggers and writers. This entire By Heart is a series in The Atlantic in which authors share and discuss their all-time favorite passages in literature. It is recommended reading.

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Content Curation | Social Media Today

Content Curation | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic....In my next post, I’ll review many tools that aid in finding quality, industry-specific content that you can share with your audience to continually position your brand as a thought leader. In the meantime, these 5 content curation infographics offer a great introduction to the topic....

Jeff Domansky's insight:

These five infographics had a lot of good information for content marketers.

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Andy Birkitt's curator insight, July 24, 2013 6:24 AM

Thought this one was rather appropriate and it does have some great info

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Why shouting about discounts won't satisfy your customers | MyCustomer

Why shouting about discounts won't satisfy your customers | MyCustomer | Public Relations & Social Media Insight | Scoop.it

‘We beat internet prices’ – good or bad marketing slogan? According to Forrester analyst Adam Silverman, such claims are ‘antiquated and add little value to customers’. “Instead of simply stating you beat your competitor’s prices, employing strategic pricing and customer engagement initiatives creates real distinct value to your customer,” he said.

Jeff Domansky's insight:

A better product, strategic pricing and better service will win customers according to Forrester.

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Why Your Communications Staff Is Scared To Death

Why Your Communications Staff Is Scared To Death | Public Relations & Social Media Insight | Scoop.it

If you're a nonprofit executive and you're reading this, I have a message for you: Stop scaring your employees. Stop treating them like sheep, trembling at the thought of taking even the slightest risk.


Sheep never take risks because they’re afraid of the clippers. That approach might work just fine for sheep, but won’t work for a nonprofit that wants to get ahead.Risk is the source of great ideas, shorter shortcuts, and happier employees. But somehow, you’ve set up an environment where people are afraid that they’ll get judged or even fired if they take a risk....

Jeff Domansky's insight:

Do you encourage your employees to be creative and take risks? Consider the impact.

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California newspaper defies industry wisdom to stay alive – and prospers

California newspaper defies industry wisdom to stay alive – and prospers | Public Relations & Social Media Insight | Scoop.it

... It was an industry-wide response, and readers noticed, Brusic said. "Imagine it's your daily coffee. Each time you put down your money the cup gets smaller and the brew gets weaker. That's essentially what's happened to American newspapers. We took things away from people and at the same time gave content away free on the web. How crazy is that? The industry committed a kind of institutional suicide over time."Some, like the Rocky Mountain News, closed. Others, like the San Francisco Chronicle, limped on, feeble, malnourished versions of former selves....

Jeff Domansky's insight:

Baffling newspaper survival story as the Orange County Register defies industry trends.

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High NPR Star Salaries Curb the Appeal of Small-Dollar Donations | NewsBusters

High NPR Star Salaries Curb the Appeal of Small-Dollar Donations | NewsBusters | Public Relations & Social Media Insight | Scoop.it

The next time a public-radio station goes into pledge-drive mode and begs listeners to chip in $100 for those snazzy premiums like the Nina Totin'-Bag, it would be wonderful if, in the spirit of balance and fairness, they would read off some salary numbers for NPR stars.


Do people on modest incomes really want to chip in $25 to make sure an anchor can take home $375,000?Instead, pledge-drive announcers often plead that stations need donations to pay for program fees, not anchor salaries. Blogger and news-app developer Andy Boyle pored over a few IRS 990 forms and revealed some of the highest-paid public radio poobahs....

Jeff Domansky's insight:

Reality check for supporters of public broadcasting.

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Could Snapchat Change Social Media? | Social Media Today

Could Snapchat Change Social Media? | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Could apps like Snapchat lead to more 'temporary' social media use and a different way of thinking about how we curate our online presence?...


Jurgenson envisages that the rise of temporary social media apps like Snapchat could create an anti-nostalgia, which frees us to forget.This could also change the way we look at photos and documents: knowing it will disappear demands we pay more attention. As Jurgenson says: “Permanent social media fixates on the details of a photo, whereas temporary social media fixates on what it meant and what it moved within you.”


A more temporary social media could also change the way we use these networks. Instead of carefully considering how each post could impact us one day, we’re more likely to freely share....

Jeff Domansky's insight:

Interesting premise for conversation about photo/social sites. 

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Flipboard Brings Its Mobile Magazines To The Web | TechCrunch

Flipboard Brings Its Mobile Magazines To The Web | TechCrunch | Public Relations & Social Media Insight | Scoop.it

Beyond distribution and a better user experience, being web friendly fits into the Flipboard business plan. The company has begun selling full-page ads mixed in with regular content like what you might see in a high-end print magazine. Larger professional publishers, including the owners of this publication, currently have revenue-sharing agreements in place for their own magazines, but the company plans to expand that to other content and curation creators.


Around two million magazines have been created since the March launch of the DIY tool, and many of the top ones are being curated by enthusiasts rather than pros — photography, maritime shipping, beer, and GIFS are some example themes. There’s a lot of additional reader attention to sell against.


But what about the publications trying to figure out their online (and mobile) business models? Why should they want Flipboard to get a piece of their precious few remaining ad dollars via alternative destinations like native apps and now its own web links?For some of them/us, the answer is going to be that they don’t have the resources to build good web sites and mobile apps anyway. For others, it’s that they can build their own products but don’t know how to monetize them well....

Jeff Domansky's insight:

Could this be a digital magazine Renaissance? Flipboard's early results are impressive. Take a look at several excellent digital magazine examples in this post.

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Content and Creation Sources | Social Media Today

Content and Creation Sources | Social Media Today | Public Relations & Social Media Insight | Scoop.it

While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers.


While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers. Therefore when the conversation becomes about finding powerful content ideas and the drill-down process begins, more often than not, you’ll hear:

• Identify your customers’ pain pointsand/or…

• Answer the questions potential customers have.


You’ll get no argument from me. This is indeed the formula for success. How do you discover what questions to answer?...

Jeff Domansky's insight:

Barry Feldman tells you where to look for those great content ideas.

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