Public Relations ...
Follow
Find
231.3K views | +102 today
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Rescooped by Jeff Domansky from Just Story It! Biz Storytelling
Scoop.it!

Stop Using These 16 Terms to Describe Yourself

Stop Using These 16 Terms to Describe Yourself | Public Relations & Social Media Insight | Scoop.it
Picture this. You meet someone new. "What do you do?" she asks."I'm an architect," you say."Oh, really?" she answers. "Have you designed any buildings I've seen?

Via Karen Dietz
Jeff Domansky's insight:

Attention consultants, curators, communicators: Sage advice ahead...

more...
Laurent Brixius's curator insight, January 22, 2013 4:25 AM

Evitons les egos démesurés, pas si rares dans la profession d'architecte... L'exemple pris pour cet article est justement un architecte.

Karen Dietz's comment, January 22, 2013 1:54 PM
Thanks for your comments and sharing Jeff & Laurent!
Edna Campos's curator insight, February 1, 2013 4:33 PM

Totalmente cierto..coincido..

Scooped by Jeff Domansky
Scoop.it!

Why You Should Never "Fire" a Client | 99U

Why You Should Never "Fire" a Client | 99U | Public Relations & Social Media Insight | Scoop.it
Clients are the vehicle by which our work is put to use. So why do some of us view them with contempt?

 

Recommending avoiding terms like "fire your customer" is good advice. But why do we talk like this? It's more than just frustration with difficult clients, or those who are a little slow to catch on to our brilliant ideas, or ones that keep demanding better service and lower prices.


The "fire the customer!" mindset is a symptom of contempt for clients. The term "contempt" might sound shocking. We love our clients, don't we? They pay the bills. They refer us to others. They are the vehicle by which our work is put to use. Yet this dismissive attitude toward clients is surprisingly pervasive. If you listen carefully, you will hear it from others, and perhaps even, on occasion, from yourself. Do you find yourself thinking any of the following?...

Jeff Domansky's insight:

This post will get you thinking about client relationships... but you may still feel like firing a client regardless.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Hackpacker: Content Curation is king

Hackpacker: Content Curation is king | Public Relations & Social Media Insight | Scoop.it
When asked about the worst words of 2013, The Atlantic’s Richard Lawson respondedthat he hated the usage of curation. His objection to the word was that it has shifted far from its original high-art meaning:


"It's a reappropriated term that used to mean something good - putting lovely and interesting things in a museum! - but now denotes a technique of cobbling together preexisting web content and sharing it with readers/followers/whomever. In other words, linking to things.”

 

And he’s got a point. Social media means we’re all curators now. Anyone who signs up for a Twitter account is curating a stream of links and cat videos for their followers and friends.  But personalised curation is a response to the information overblown that the web has created. Social media has given many users a way to make sense of this by looking to trusted curators: their friends....
Jeff Domansky's insight:

This is a really thoughtful post about curation and it's meaning in the context of social media. What do you think curators? Should we find a different name and leave curation to the fine arts world? I don't think so. That's like saying we should still be riding horses instead of driving cars.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Truthiness Is Out There | MediaPost

The Truthiness Is Out There | MediaPost | Public Relations & Social Media Insight | Scoop.it

This was the week of not quite apologizing enough.

 

Lance Armstrong appeared on the Oprah Winfrey Network to explain 20 years of cheating, lying and cruel personal destruction of his truthful critics. He repeatedly said he was sorry for his conduct, but left the distinct impression that he was sorry mainly for getting caught. And his claim that he did not force his teammates into doping, among other continued denials, sounds like a crock.

 

Notre Dame linebacker Manti Te'o named the supposed hoaxer who created the fake Lennay Kekua persona who e-romanced the football star before tragically dying, and even before actually living. Te'o's story can be proved or disapproved in about 5 minutes with a peek at his cell phone records, yet university officials have not been curious enough to look at them. Nor did they refute two years of false stories about the star-crossed lovers until at least a week after learning of the hoax.

 

Yet the most shocking non-apology apology was buried in the avalanche of coverage about the disgraced athletes. The true disgrace belongs to Atlantic President M. Scott Havens, whose memo to colleagues about the magazine's ill-conceived online advertorial from the Church of Scientology fails just about every test of honesty, judgment and simple common sense.



Read more: http://www.mediapost.com/publications/article/191476/the-truthiness-is-out-there.html#ixzz2IdlSIVT4

Jeff Domansky's insight:

Unfortunately the truth is NOT enough for Lance, Te'o, Atlantic magazine...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

YouTube for Business: The Ultimate Guide | Social Media Today

YouTube for Business: The Ultimate Guide | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Online video can no longer be ignored. On the crowded commuter train many passengers have ditched their evening newspaper for YouTube on their phone. In my office when something goes wrong with the system our calm, twenty something intern sits back and watches a YouTube video to find a solution to the problem. 


YouTube is the 2nd biggest search engine in the world behind the mighty Google itself. So there is no doubt that you, as a company, need a presence there. Here’s everything you need to know about YouTube for business to get started....

Jeff Domansky's insight:

This is one of the better guides to YouTube marketing for quite some time...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How To Captivate Anyone With Your Blog Posts | Blogging Tips

How To Captivate Anyone With Your Blog Posts | Blogging Tips | Public Relations & Social Media Insight | Scoop.it

Writing a good blog post isn’t just about great content…

 

Writing truly engaging and exciting blog posts and marketing is an art for that involves storytelling, emotion, and creating an immersive experience for your readers.

 

How you structure your marketing techniques in terms of storytelling, and connecting with readers, can often leave more of an impact than the content itself (think about how a song or story touched you more because of the emotional impact than the details of the story itself).

 

In this post I want to share 3 tips you can use to enhance the appeal of any post you write, and make it incredibly engaging to your readers....

Jeff Domansky's insight:

Great storytelling and blogging tips...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Creating Advanced Content and the Role of Deeper Discussions on Blogs | Mack Collier

Creating Advanced Content and the Role of Deeper Discussions on Blogs | Mack Collier | Public Relations & Social Media Insight | Scoop.it

If you think about it, one of the fastest ways to truly establish thought leadership with a blog is to continuously create high-level content around a subject.  Yet very few blogs do that, and the ones that offer high level content on a frequent basis typically have a very infrequent posting schedule.

 

Does that mean that most people are simply incapable of creating more advanced content?  I say no, and offer two reasons why most bloggers aren’t creating more advanced content:

Jeff Domansky's insight:

Mack Collier suggests we can and should reach deeper into our blogging.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

3 Places To Assess Content-Marketing Effectiveness | CMO.com

3 Places To Assess Content-Marketing Effectiveness | CMO.com | Public Relations & Social Media Insight | Scoop.it

...B2B marketers have no reason to shy away from reliable metrics. They can ignore most of the nonsense and take a much simpler approach. In all likelihood, you have a singular goal as a B2B content marketer—to drive sales. Therefore, you want to focus on and measure how the content you’re creating is impacting each level of the sales funnel, so that you can optimize your efforts. Let’s take a look at how to do that simply and easily....


Top-Of-Funnel (Awareness)

Middle-Of-Funnel (Prospects)

Bottom-Of-Funnel (Leads)

Jeff Domansky's insight:

Lots of social media measurement insight for content marketers, bloggers, PR...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Exploring the Media Universe | Visual.ly

Exploring the Media Universe | Visual.ly | Public Relations & Social Media Insight | Scoop.it

Infographic mapping the US media universe as a solar system of planets (devices) which rotate around the sun (consumers). This graphic gives a snapshot view of all the devices consumers own and how they're used in the US during 2012.

Jeff Domansky's insight:

Have a look at this creative presentation of the social media universe.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

15-Seconds Blog: Crash Course in Bad Apologies

15-Seconds Blog: Crash Course in Bad Apologies | Public Relations & Social Media Insight | Scoop.it

The "Tour de Lance" apology spin didn't go exactly as Lance Armstrong must have hoped.   Before Armstrong's interview with Oprah Winfrey aired, we said that he had just one chance to get the apology right.  Oops.


It is rare that any creative effort is panned by everybody.  If there is a critic on the planet who thought Armstrong was victorious Thursday night -- we haven't found him or her yet.

When you are as badly damaged as Lance was going into the interview, your only hope for salvation is to demonstrate that you are truly completely sorry -- not that you got caught -- but for what you did....

Jeff Domansky's insight:

The wheels come off Lance Armstrong's reputation management show...

more...
No comment yet.
Rescooped by Jeff Domansky from Story and Narrative
Scoop.it!

The 10 Immutable Laws of Storytelling

1. Stories are about people. Even if your organization (a) is devoted to saving flora and/or fauna, (b) toils in the dense thicket of policy change, or (c) helps other organizations work more effectively, human beings are still driving the action. So your protagonist has to be a person. And since this person also serves as the audience’s guide through the story, it’s essential to provide some physical description when he or she is introduced. This helps your audience form a mental picture—after all, it’s hard to follow what you can’t see. And don’t forget to include your characters’ names. Audiences will relate more readily to “Marcus” than “the at-risk youth,” even if you have to use a pseudonym to protect your subject’s identity.....


Via Gregg Morris
Jeff Domansky's insight:

10 storytelling tips that are well worth reading. From the Visual Story Network.

more...
Patrizia Bertini's curator insight, January 20, 2013 8:37 AM

Stories are about People.  Stories don’t tell: they show

Jeni Mawter's curator insight, January 21, 2013 9:36 PM

Stories are about the human condition. We love them because we care about the human condition. Simple.

Two Pens's curator insight, January 24, 2013 11:50 AM

Especially in business (not just entertainment), stories have to elucidate what people want. It's not usually about money or sales, it's more typically about a problem that needs to be solved: creating a presentation quickly, operating a logging truck that's not going to fall apart, ridding oneself of IT hassle. If you can figure out what people want in your product or service, you can tell a stry that makes them act.

Scooped by Jeff Domansky
Scoop.it!

Anecdote: Fact telling versus story telling

Anecdote: Fact telling versus story telling | Public Relations & Social Media Insight | Scoop.it

...A story must have something unanticipated in it. Enough for you to exclaim, Oh! that's interesting. Something needs to happen that is unexpected (but not overly so). Of course great stories have so much more than that, but at a story's core you need things happening, people doing things, it's happening in a time and a place and there is something unanticipated.


LeFever's example starts out like a story, … she recently created a website (time marker). But what follows is merely a description.

 

As Mallary Jean Tenore beautifully puts in a recent Poynton article, "A story is a promise that the end is worth waiting for."...

Jeff Domansky's insight:

Storyteller Shawn Callahan provides a wonderful clarification between descriptions and storytelling.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

PR Professionals Are Not 'Yes Men' When Pressured to Be Unethical, Baylor Study Shows

PR Professionals Are Not 'Yes Men' When Pressured to Be Unethical, Baylor Study Shows | Public Relations & Social Media Insight | Scoop.it

Public relations professionals who have provided ethics counsel to senior management are at least as fervent about serving the public interest -- sometimes even more so -- as they are about their duty to their organizations, according to a Baylor University researcher.

 

A new study of 30 senior public relations professionals, most of whom had served as an "organizational conscience," showed the individuals viewed themselves as an "independent voice" in the organization and not "mired by its perspective or politics," said study author Marlene S. Neill, Ph.D., a lecturer in the department of journalism, public relations and new media in Baylor's College of Arts & Sciences....

Jeff Domansky's insight:

One of the most difficult challenges for PR professionals is delivering "bad news" or criticism to senior management or clients. The research study shows that speaking up on sensitive ethical issues requires courage. 

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why Your Brand Should Stop Stressing About Social-Media Campaigns | Fast Company

Why Your Brand Should Stop Stressing About Social-Media Campaigns | Fast Company | Public Relations & Social Media Insight | Scoop.it

...allSocial media" remains a source of profound confusion and challenge to brands around the globe, resulting in siloed marketing departments and social campaigns that suffer from a lack of support and the increased awareness guaranteed by traditional media.


But the golden rules of social media--be transparent, honest, and consistent; listen, respond and be respectful--aren't foreign concepts to any communications expert (or, that being said, any socially balanced individual). Many people proudly declare, "I don’t understand social media."


Specialist agencies, "digital ninjas," and the social platforms themselves have succeeded in generating a digital snowstorm of confusion, leading the marketing world into the belief that theirs is a totally new universe of communication....

Jeff Domansky's insight:

A quick but thoughtful reminder that it's the communications and not the channel that count most. I particularly liked the three case studies cited.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Monastic Marvels: 12 Cliffside & Mountaintop Monasteries | WebUrbanist

Monastic Marvels: 12 Cliffside & Mountaintop Monasteries | WebUrbanist | Public Relations & Social Media Insight | Scoop.it
Precariously perched on mountain tops and into the sides of sheer cliffs, these dramatic monasteries are difficult to reach, but offer incredible views.

 

Clinging precariously to sheer cliff faces or perched on towering mountaintops and volcanic plugs, these 12 rocky monasteries throughout the world certainly provide inspiring views of the natural landscapes and cities around them. Built as early as the 3rd century BCE, these monasteries have been carved into stone, and are often deliberately difficult to access with dangerous ladders and rickety suspended paths....

Jeff Domansky's insight:

Talk about curb appeal! LOL. Go ahead. Take a creativity break by gazing in awe at these incredible mountain top monasteries.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Empowering Employees with Social Business Strategy | Jay Baer

Empowering Employees with Social Business Strategy | Jay Baer | Public Relations & Social Media Insight | Scoop.it

...

One of the things that I’ve been most interested in with regard to IBM’s social business journey is how effective they’ve been at activating their own employee base as well as their hundreds of thousands of customers worldwide. I think IBM is really, really smart in that it’s not about them. It’s not about how loud can they shout or how often can they talk at you, it’s about how can we get other people to be our megaphones for us.

 

That’s why I’m so delighted to have on the show today Sandy Carter, who is the Vice President of Social Business Sales and Evangelism for a little company you may have heard of called IBM....

Jeff Domansky's insight:

This is a superb look at how IBM is using social media and turning employees into evangelists. It's a must-read for employee communicators, business owners and even CEOs.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Ultimate List of Content Curation Tools and Platforms | You Brand

The Ultimate List of Content Curation Tools and Platforms | You Brand | Public Relations & Social Media Insight | Scoop.it

Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms. So we did what we typically do, we tried to get a good handle on all the options that exist in the market. What follows is our best collection of tools that allow you to easily curate content.

 

If we missed any tools please leave a comment down below and we will add it to the list....

Jeff Domansky's insight:

Can't add more than "awesome" list for curators

more...
UniqueWebsites's curator insight, July 9, 2013 4:05 AM

A fantastic list of curation tools; extremely comprehensive with an explanation of what each tool does. Very helpful - and many thanks. A list to keep and refer to.

Scooped by Jeff Domansky
Scoop.it!

7 Tricks to Improve Your YouTube Rankings | Blogging Tips

7 Tricks to Improve Your YouTube Rankings | Blogging Tips | Public Relations & Social Media Insight | Scoop.it

Your YouTube rankings determine how many people find your videos, and provide steady page clicks.


Learn 7 tricks that will improve your YouTube rankings, and step up your online presence....

Jeff Domansky's insight:

Useful tricks to get you a marketing advantage...

more...
Lincoln Torcelli's curator insight, January 21, 2013 5:45 AM

Useful tips to share and learn.

Scooped by Jeff Domansky
Scoop.it!

Strategy is Delivery | MyVenturePad

Strategy is Delivery | MyVenturePad | Public Relations & Social Media Insight | Scoop.it

...Mike explains how he created a new version of the main British government website, GOV.UK, by turning the usual process on its head. Rather than starting with government policy, then ensuring that the digital process was consistent with the analog paper process, and continuing with procurement, he started with the users and what they were seeking to get done at the web site. I would call these user stories, or jobs to be done.

 

Based on this knowledge of the users’ jobs to be done, he then created a minimum viable product (MVP)of the web site, which he could use to gather feedback. This feedback allowed him to quickly iterate until he had something he could call a beta of the web site. The result was delivery in weeks rather than the usual years....

Jeff Domansky's insight:

When you need to get 'er done start with delivery...Nice case study.

more...
No comment yet.
Rescooped by Jeff Domansky from Context Driven Marketing
Scoop.it!

16 Examples of News Curation at Work: The Content Curation Look Book 2013

16 Examples of News Curation at Work: The Content Curation Look Book 2013 | Public Relations & Social Media Insight | Scoop.it

Via Robin Good, Fabrice, massimo facchinetti, Jesse Soininen
Jeff Domansky's insight:

This free e-book is a valuable source of great curation examples

more...
Pawan Deshpande's comment, January 21, 2013 9:43 AM
Robin, thank you once again for pointing out the broken link.

There's only ONE broken link of which I am aware. The creation of eBook has been a four month long process and during the course of it one of the links has gone dark. The Color Association of the United States is a perfectly valid, and captivating example of picture curation, as noted in my previous comment. Lastly,the FedEx site is a perfectly valid example of curation that has served its purpose (criticizing the bailout), and is hence no longer updated -- but is still an interesting example of curation as a marketing tool.

There's nothing "curious" going on here. One of the sites has gone dark, as you pointed out. We have since updated the eBook to denote that the site is no longer active. Thanks for sharing the link -- hope you and your readership enjoy it.
Robin Good's comment, January 21, 2013 9:57 AM
Thank you Pawan for your kind clarifications that allow me to better appreciate this good editorial work you have done.

I think this type of publication is right on the mark in serving the needs of your audience and my criticism was only directed at highlighting how important, for anyone involved in this field, me included, to pay great attention to details as the reader often does not have the time to appreciate what is not immediately evident.

Please keep up such great work as it helps the whole industry grow while educating customers with great examples.
Alfredo Corell's curator insight, January 23, 2013 3:43 PM

free download

Scooped by Jeff Domansky
Scoop.it!

Most Popular WordPress Plugins | Best Infographics

Most Popular WordPress Plugins | Best Infographics | Public Relations & Social Media Insight | Scoop.it

In order to run your WordPress site like a pro, you are going to have to install certain plugins. There are plenty of awesome free plugins available for the platform. This infographic by WPtemplate.com shows 30 popular WordPress plugins you should be familiar with...

Jeff Domansky's insight:

Lots of plug-ins to consider for WordPress bloggers.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The new business conversation: Yammer CEO David Sacks | CIO

The new business conversation: Yammer CEO David Sacks | CIO | Public Relations & Social Media Insight | Scoop.it

There’s a far-reaching change about to happen in the way business gets done, the way people work, the way organizations function — and it’s a change many business leaders have yet to consider. For two decades, the core applications that underpin most enterprise operations — embodied in broad ERP packages of financial, manufacturing, HR, logistics and other key software — have aimed to maximize productivity and efficiency by integrating information and processes across the organization.

But one fundamental aspect has apparently been missing, and its absence, in the view of a growing number of analysts and visionary CXOs, is actually inhibiting further efficiency gains, slowing time to market for new products, thwarting innovation and stymieing agility. The shortcoming of business applications: they are not social.

Today’s applications lack a natural communications fabric that might enable people to (among other things) be constantly aware of each other’s activities, flag up their current project interests and available skills, “discover” experts and solutions to problems right across the enterprise, and, in acknowledgement, signal appreciation of other people’s work....

Jeff Domansky's insight:

This is a really thoughtful look at the value of internal communications and enterprise social communication.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 Reasons Why Internal Comms Pros Should Participate in Social Media

10 Reasons Why Internal Comms Pros Should Participate in Social Media | Public Relations & Social Media Insight | Scoop.it

The profession and perception of internal communication (Internal Comms or IC) has undergone many changes over the years, moving from newsletter writers to trusted business advisers. Or at least that’s what we hope. Much work has been done, but there’s still a journey ahead. However, it’s the area of social media and its role for and in internal communications that is the current bump in the road for many.

 

I’m going to look at 10 reasons why internal comms professionals should use social media and share some thoughts to help you make smart choices....

Jeff Domansky's insight:

Rachel Miller makes a good case for participating in social media.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Inside a serial narrative: A story is ‘a promise that the end is worth waiting for’ | Poynter

Inside a serial narrative: A story is ‘a promise that the end is worth waiting for’ | Poynter | Public Relations & Social Media Insight | Scoop.it

In April 2011, Kelley Benham gave birth four months early. Her daughter Juniper’s birth was supposed to be a joyous occasion. Instead, it was marked by physical and emotional pain, shock, and uncertainty about whether the micro preemie, who weighed just 1 pound 4 ounces, would survive.

 

Benham and her husband, journalist Tom French, were faced with a pivotal question: Fight for their daughter’s life or let her go? In a recent three-part series in Poynter’s Tampa Bay Times, Benham wrote about how she and French confronted this question and how the answer they sought has changed their lives.

 

“A story is a promise,” French said to her as they read to Juniper. “It’s a promise that the end is worth waiting for.”...

Jeff Domansky's insight:

Inside look and a powerful and deeply personal series of stories by journalist Kelly Benham.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Lance Armstrong May Have Lied to Winfrey: Investigators | ABC News

Lance Armstrong May Have Lied to Winfrey: Investigators | ABC News | Public Relations & Social Media Insight | Scoop.it

Lance Armstrong may have lied to Oprah Winfrey during his so-called confession Thursday night about his doping during the Tour de France bicycle race, investigators told ABC News today.

 

Armstrong, 41, admitted for the first time that his decade-long dominance of cycling and seven wins in the Tour de France were owed, in part, to performance-enhancing drugs and oxygen-boosting blood transfusions. He told Winfrey that he was taking the opportunity to confess to everything he had done wrong, including angrily denying reports for years claiming that he had doped.

 

Investigators familiar with Armstrong's case, however, said today that Armstrong didn't completely come clean. They say he blatantly lied about when he stopped doping, saying the last time he used the drugs and transfusions was the 2005 race....

Jeff Domansky's insight:

Here's a comprehensive series of stories on the Armstrong issue. If you haven't had enough is worth viewing.

more...
Anthony J. Cameron's curator insight, September 10, 2014 1:11 PM

Lance Armstrong was one of the most dominant cyclist in Tour de France history that was stripped of his seven world titles for using PEDs.