Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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4 Do’s And Don’ts For Using Social Media To Promote Your Small Business

4 Do’s And Don’ts For Using Social Media To Promote Your Small Business | Public Relations & Social Media Insight | Scoop.it

Many small businesses worry about making mistakes on social media. These tips can help get started promoting your business.Many small businesses hold off on social media because they’re worried about making mistakes in an unfamiliar environment. Don’t let that obstacle stand in the way of using social media to build your company’s brand, reach new prospects, and nurture client relationships.

Jeff Domansky's insight:

Here are four do’s and don’ts for using social media to promote your small business....

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dan's curator insight, June 27, 2013 12:22 PM

Check out these 4 do's and don'ts for using Social Media!

Anna Morgan's curator insight, June 28, 2013 11:15 AM

Great advice

Janice Mobsby's curator insight, December 28, 2013 5:11 PM

Great Article on Do's & Don't..Thanks for sharing!

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6 Ways to Inspired Content Marketing | Jeffbullas's Blog

6 Ways to Inspired Content Marketing | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

Content marketing is part art and a touch of science. Creating great content requires a word smith or a creative video producer. Sharing then is compelling......Do you know how to use Google Analytics data to come up with ideas for new articles? Or how Pinterest analytics can help you learn more about your buyer personas, thus helping you shape your message?


In this article I will discuss 6 simple ways to use analytics data to assist with your content marketing strategy....

Jeff Domansky's insight:

6 ways to inspired content marketing.

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The 10 Must-Read Blogs for Conversion Optimizers and Content Marketers | Business 2 Community

The 10 Must-Read Blogs for Conversion Optimizers and Content Marketers | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Continuing with our series of educational resources for internet marketers (view our last post on 10 eBooks Internet Marketers Must Read in 2013), we’ve put together a list of our 10 favorite blogs. These are the blogs that share the latest research, thought leadership and best practices from some of today’s most respected marketers in landing page optimization, content marketing, search engine marketing and analytics.


Put these in your RSS reader and check them daily.Here’s the list...

Jeff Domansky's insight:

Useful resource including a few standards and several new blogs worth adding to your RSS reader.

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5 Free SEO Tools You need | Business 2 Community

5 Free SEO Tools You need | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

If you are handling SEO, or website optimization on your own, ensure that you are making the most of the experience and take advantage of the numerous free tools available. These tools are all available at no charge and make it much easier to handle all aspects of website optimization, from choosing keywords to analyzing the competition and boosting your rank within the search engines. While there are literally hundreds of tools available at no cost, the following 5 are among the best that you will find....

Jeff Domansky's insight:

There's more to SEO than meets the Google Analytics eye.

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icesugarmedia's curator insight, July 1, 2013 4:15 PM

Free SEO tools everybody needs

DebarghyaSir's comment, July 3, 2013 12:56 AM
I saw this post, not so useful
icesugarmedia's comment, July 3, 2013 5:09 AM
Some great Free SEO tools out there...
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Musician Dee C'rell: Two Social Media Lessons | The PR Coach

Musician Dee C'rell: Two Social Media Lessons | The PR Coach | Public Relations & Social Media Insight | Scoop.it

Like millions of music fans, I explore online radio stations and YouTube often. Searching to find, curate, save, share and enjoy new music of all kinds. Let's just say "jazz" doesn't entirely cover my interests....


The social media lessons are simple, valuable and worth sharing:

  1. Engage with your fans 
  2. Make it personal... 
Jeff Domansky's insight:

Important social media lessons for artists and any business.

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Mindy M Walker's curator insight, June 27, 2013 10:07 AM

The myriad contexts of social media, curation and digital cultures.

Pablo's curator insight, July 21, 2013 5:32 PM

Have you ever wondered about the effects of Social Media? Well this article goes into depth on how it affects the music industry. The author also talks about how social media enhances the audience potential for artists who understand how to use it. Power of engagement in social media is something that this author and the authors from our book have stressed. Engagement plays a vital role in PR/Marketing. The author gives two important social media lessons. First, if you are going to be on social media engage with your fans. This is a great way for the artist and their fans to connect. Secondly, make everything you do on social media personal. In the final section of this article the authors talks about reflecting on social media impact on music. The author states “Social media is a powerful force for business and it can pay back in interesting and sometimes unexpected ways”. I totally agree with this statement. Social media has endless possibilities on what it can do for you and your career

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59% Of Journalists Worldwide Use Twitter, Up From 47% In 2012 [STUDY] | AllTwitter

59% Of Journalists Worldwide Use Twitter, Up From 47% In 2012 [STUDY] | AllTwitter | Public Relations & Social Media Insight | Scoop.it

In a study titled “The New Normal for News,”Oriella PR Network surveyed more than 500 journalists spanning 14 countries (Australia, Brazil, Canada, China, France, Germany, India, Italy, New Zealand, Russia, Spain, Sweden, the UK and the US).


The main finding? Digital media is more entrenched than ever before.


Oriella’s Global Digital Journalism Study 2013, the organization’s sixth annual investigation into the role and impact of digital media in newsrooms and news-gathering worldwide, reveals some interesting insights about tech age journalists. A few poignant highlights...

Jeff Domansky's insight:

Shows how digital the job is for journalists.

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Editorial Jobs Suffer 6.4% Drop From 2011: ASNE | AppNewser

Editorial Jobs Suffer 6.4% Drop From 2011: ASNE | AppNewser | Public Relations & Social Media Insight | Scoop.it

There were 2,600 less full-time professional editorial jobs at newspapers in 2012, a 6.4% drop from 2011, according to The American Society of News Editors’ latest annual newsroom census figures.


Pew Research has more: “That leaves the industry at 38,000 full-time professional editorial employees and is the first time that figure has been below 40,000 since the census began in 1978. The losses are also more than twice the level estimated in March by Rick Edmonds, coauthor of the chapter on newspapers in the Pew Research Center’s State of the News Media report.”

Jeff Domansky's insight:

Ouch!

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How to Use Twitter for Crowdsourcing and Simple Market Research | Social Media Today

How to Use Twitter for Crowdsourcing and Simple Market Research | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Having a social media presence can be an invaluable resource for providing insights into consumer needs, sentiment, and opinions towards a business, service or brand. Social media is by no means a replacement for traditional market research, but it can be used in a broader sense. That broader sense is becoming a widely adopted trend referred to as Crowdsourcing.


Crowdsourcing is the act of outsourcing tasks to an undefined, large group of people or community (a "crowd"), through an open call. Twitter is the perfect platform for implementing such a tactic and will often yield insightful, and sometimes surprising, results. Using Twitter to openly ask your followers and the community as a whole has additional benefits. By listening, organizations gain first-hand insight on their customers' desires.You have the option to follow up with your respondents in real time. Plus, because participants are not being led by moderators or necessarily thinking about the expectations for responses, the answers they give can be more genuine and revealing....

Jeff Domansky's insight:

Good suggestions on how to use Twitter for additional market research.

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carnotdigital's comment, June 26, 2013 12:19 PM
S’ajoute après une activité des ressources en community management / Réseaux sociaux / E-réputation / Web Marketing / Street marketing / Buzz.
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Thought Google Analytics was all about SEO? Think again. | distilled

Thought Google Analytics was all about SEO? Think again. | distilled | Public Relations & Social Media Insight | Scoop.it

Within his recent LinkLove presentation, Will Critchlow talked about this idea of becoming a ‘full stack marketer’ and it’s an idea that resonates here at Distilled and the kind of direction we are working towards as a company.


When it comes to being a smarter online marketer, it’s important to start thinking beyond SEO, particularly when it comes to analytics. Even if your job is just that, you can learn from other channels and the data they provide. If your client or company does more than just search engine optimisation, then they they need to be tracking as much of these efforts as possible.


With a new Analytics module now live in DistilledU, this post serves as an introduction to tracking different marketing channels such as

- Organic search

- Paid search and display

- Email marketing

- Social

- Conversion rate optimisation...

Jeff Domansky's insight:

Much more about social marketing measurement and ROI. I liked the introduction of additional channels to investigate for marketing payback.

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Facebook: Waste of Time? | Social Media Today

Facebook: Waste of Time? | Social Media Today | Public Relations & Social Media Insight | Scoop.it

We’re constantly assessing the impact our of various marketing channels.One thing has become painfully clear: Facebook is not worth the time and effort.Today I’m going to tell you why we decided to stop wasting time on Facebook....

Jeff Domansky's insight:

Is Farcebook worth it? Powerful POV and recommended reading...

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Jeff Domansky's comment, June 28, 2013 3:45 PM
Merci Pascale. Dawn, glad the post was timely and useful.
Rim Riahi's curator insight, June 30, 2013 7:29 AM

We’re constantly assessing the impact our of various marketing channels.One thing has become painfully clear: Facebook is not worth the time and effort.Today I’m going to tell you why we decided to stop wasting time on Facebook..

Teresa Deshon's curator insight, July 4, 2013 6:10 AM

Start here!

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Short-Form Social Video Posting: Vine Vs. Tout | Business 2 Community

Short-Form Social Video Posting: Vine Vs. Tout | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

How long should your video be? People all over the internet have been asking this for ages! For a long time, the idea was that shorter was better, but recent evidence suggests that long-form videos are now proving more popular, and even YouTube and Vimeo are prioritizing this video content in their search rankings.


However, Tout and Vine are looking to move the trend back to short video. And when I say short, I mean short. Tout offers 15-second video posts, while Vine (from Twitter) offers 6 seconds. The concept of the platforms is to allow only “clips” or video snapshots, rather than long-winded or over-produced content. It’s an interesting direction for video, but it could be the perfect synergy of video and the short attention spans of social networking....

Jeff Domansky's insight:

Looking into video? Going long or staying short? This post will kickstart your marketing creativity.

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Seven Lessons Learned from Three Years of Content Creation

Seven Lessons Learned from Three Years of Content Creation | Public Relations & Social Media Insight | Scoop.it

You don’t need a three-year learning curve to take advantage of what I’m about to share. Just take note of these ideas so you can benefit from the stumbles, facepalm moments, and happy accidents that came along as I built my own website....

Jeff Domansky's insight:

Superb advice and seven valuable content marketing lessons...

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Content Repurposing: Lower Marketing Costs and Expand Reach by Vertical Measures

Content Repurposing: Lower Marketing Costs and Expand Reach by Vertical Measures | Public Relations & Social Media Insight | Scoop.it

Get the most out of your content marketing! With repurposing, you can reduce your content marketing costs and expand your audience reach. There can be a lot of thought, research and development that goes into a piece of content. In putting together a robust content marketing campaign, why not make the most of that investment?


Repurposing involves taking a work and adapting it to a new content angle or format. This includes applying the general topic, research, text copy, images and/or data to a new work. Incorporating this approach into a content marketing campaign can reduce costs, expedite production and help ensure increased audience reach and effectiveness....

Jeff Domansky's insight:

If you've got great content, here's how to maximize your ROI by repurposing it.

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Linda Allen's curator insight, June 26, 2013 1:38 PM

Fabulous--we now repurpose furniture, clothing and now content! Genius! 

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How PR Pros Can Master The Art Of Search Marketing | Digital Relevance

How PR Pros Can Master The Art Of Search Marketing | Digital Relevance | Public Relations & Social Media Insight | Scoop.it

With recent changes like Google’s Penguin 2.0 algorithm update, SEO and search marketing are moving rapidly from search-focused ranking tactics to a more holistic, content-focused practice. And as digital takes over the marketplace, PR is expanding beyond churning out press releases to sparking, engaging in and steering conversations about brands.Today’s PR is also today’s search marketing: a mix of audience research, content creation and promotion is the best way to raise brand awareness. The goal for both SEO and PR is to reach the right people, with the right messages, at the right time....

Jeff Domansky's insight:

PR pros need to master the art of SEO for themselves and for clients.

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Why You Should Make Video Content For Your Brand | Magnet Minute

Why You Should Make Video Content For Your Brand | Magnet Minute | Public Relations & Social Media Insight | Scoop.it

On this week’s Magnet Minute episode, our host talks about the importance of using video content for your branding and marketing....


This week on the Magnet Minute, Amy discusses a Gigaom article about a study on the status of video content. According to the study, video will be more prevalent than social media in the coming years, indicating that by 2017, video streaming users will outnumber those active on social networks.That information should be more than enough reason for you to get your business moving on developing new ideas to reach your audience through video content. You’ve likely been urged to do this before, but this is a content medium that’s going to be far too serious (especially in regards to the marketing world) for you to bypass....

Jeff Domansky's insight:

Video matters now and in the future of marketing. Here's why.

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