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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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Community Driven List Posts: A Tool for Bloggers | Social Media Examiner

Community Driven List Posts: A Tool for Bloggers | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
List.ly: Learn how this tool can help you build collaborative lists, keep them up-to-date and publish them onto your website.

 

Most bloggers quickly discover that posts that contain lists are popular.

 

Unfortunately, list posts usually require a lot of work to write and are rarely updated after they’re published.

 

What if there was an easy way to create list posts and keep them up to date?

 

List.ly can help you do this. Plus List.ly offers you a welcome bit of social interaction....

 

[List.ly shows great potential for blogging, content and marketing. This extensive post covers it in detail. ~ Jeff]

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How Brands “Duke It Out” on Twitter | The Vandiver Group

Twitter may be the newest battleground for big brands. While these duels appear to be all in good fun, one can’t help but notice how much attention both sides are getting because of a little friendly brawl. Ad Week highlights two conflicts between four very high profile brands. Oreo recently got dunked by AMC Theatres and Taco Bell mixed it up with Old Spice.

 

Sometimes, Twitter is all about understanding your audience. Oreo asked its followers, “Ever bring your own Oreo cookies to the movie theater?” AMC Theatres replied @Oreo “NOT COOL, COOKIE.” This response was certainly not what Oreo had expected. However, maybe this little dose of creativity and engagement is why AMC Theatres has over 136,000 followers, while Oreo has about 53,000. Shane Adams, the voice of the AMC Theatres Twitter account, explains that these posts are not just about being clever. He says that Twitter is about trust and how a brand’s voice is defined. Once the audience knows the brand personality, they will be able to relate more to the brand. Oreo responded @AMCTheatres, “Fair enough, but don’t hate the player, hate the game.” No hard feelings here, just a little social media creativity....

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Social Media Crisis Management Infographics Worth Your Attention | Melissa Agnes

Social Media Crisis Management Infographics Worth Your Attention | Melissa Agnes | Public Relations & Social Media Insight | Scoop.it
Check out these 4 social media crisis management infographics worth your attention!

 

Who doesn’t love a good infographic! Over time, there have been numerous social media crisis management related infographics that have been created that are definitely worth sharing and reading. I’ve decided to list a few here that I think you will enjoy!

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5 Tips For Helping the Media Stay Accountable in a Crisis | Chris Syme

5 Tips For Helping the Media Stay Accountable in a Crisis | Chris Syme | Public Relations & Social Media Insight | Scoop.it

When a business or organization has a crisis, media members scramble to be the first to report the news. Today, every journalist—print, digital, and television—has access to social media in real-time. The added pressure to hurry sometimes causes journalists to shortcut fact checking, use limited sources, and misquote people in their race to be first. How can you help the media be more accountable? Here are five quick tips. This is by no means an exhaustive list, and you are encouraged to add to the list in the comments....

 

[Great crisis management advice from Chris Syme ~ Jeff]

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The Big Flaw in Corporate Sustainability Rankings | Harvard Business Review

The Big Flaw in Corporate Sustainability Rankings | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

Because firms don't need to disclose political contributions, we don't know who's lobbying for what.are you

 

Newsweek just released its fourth annual Green Rankings, grading the "greenness" of the 500 largest publicly-traded companies in the world. In partnership with research firms Trucost and Sustainalytics, companies are ranked based on their management, performance, and transparency in the environmental domain.

 

One of us (Toffel) was a member of Newsweek's advisory panel. Thanks to that involvement and our research on green ratings, we understand the many challenges of rating firms' environmental performance. While leading assessments like Newsweek's are admirably rigorous and comprehensive, all major green rankings have an important blind spot: They do not account for corporate lobbying and campaign contributions around environmental policy. After all, no matter how green a company's operations and supply chains are, political efforts aimed at weakening environmental laws and regulations can have far greater environmental impact.

 

Unfortunately, we know little about corporate political activities since much of it occurs behind closed doors. So whether companies are pushing to strengthen environmental regulations or lobbying to weaken them, none of this crucial information is incorporated into green rankings. You might think that companies that are transparent on environmental issues would also be forthcoming about their political activities. But perhaps not....

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Traditional Marketing Planning Is Wrong for Your New Venture | Harvard Business Review

Traditional Marketing Planning Is Wrong for Your New Venture | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it
A more nimble approach can help startups succeed.

 

Traditional marketing planning (TMP) activities have been a mainstay for the past four decades, but the theories behind them have limited relevance for new ventures facing extreme uncertainty. The old routine of analyzing existing markets, predicting an optimal outcome, and then designing marketing plans to capture that outcome is too slow and cumbersome for today's startups.

 

To be successful, new ventures must eschew these theories and instead rely on effectual marketing planning. This strategy uses a different set of management processes focused on speedy action, learning through failure, and a premeditated approach to market experimentation that creates instant feedback. It can help new ventures be more successful, more informed, and more fully understood.

 

We saw firsthand how effectual marketing planning can be put to use when, earlier this year, we worked with a startup struggling with its marketing plan (or lack thereof)....

 

[What is hypercycle planning for 500 points? ~ Jeff]

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How to Place Keywords in a Blog Post Properly | BloggingPro

How to Place Keywords in a Blog Post Properly | BloggingPro | Public Relations & Social Media Insight | Scoop.it
(Photo credit: C.P.Storm) You may have noticed that the SEO game has become a lot more difficult lately...

 

Mostly due to the recent algorithm updates like the Penguin and, like always, due to the ever-growing competition for valuable keywords.

 

However, some things remain unchanged. For instance, you still need to find a way to let Google know which keywords you’re targeting.

The fact is that Google can figure this out on their own, kind of (through links, and social media interaction), but introducing some good on-page SEO can make things a lot quicker.

 

You have to be careful, though. Google now openly admits that they discourage all forms of active link building, and probably any other type of active SEO work as well.

 

So how to overcome this and not get in trouble?...

 

[Practical SEO tips for bloggers ~ Jeff]

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Six Keys To Standing Out On Twitter | AllTwitter

Six Keys To Standing Out On Twitter | AllTwitter | Public Relations & Social Media Insight | Scoop.it

With over a billion tweets sent every 72 hours, it’s hard to be noticed on Twitter. Unless you’re a celebrity, you’ve got to work hard to get your profound thoughts in front of more than a handful of tweeps. So how do you do it?

 

This infographic from SocialNomics explores six keys to standing out on social media....

 

[Six practical tips to get you more attention on Twitter ~ Jeff]

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Hollywood Publicists, Fake Feuds, and Phony Marriages | Mr. Media Training

Hollywood Publicists, Fake Feuds, and Phony Marriages | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
Many of the stories we read or watch on a daily basis - about celebrity feuds, love affairs, or marriages - are phony stories from Hollywood publicists.

 

At the end of every month, I write an article that lists that month’s five worst video media disasters.


A few weeks ago, I saw a video of a media disaster and thought, “This one has to go on the list.” But the more I thought about it, the more I concluded that it may not have been a media disaster at all, but a purposefully staged “fight” to bring more buzz to a television program.


The video involved two of next season’s new judges for American Idol: singers Mariah Carey and Nikki Minaj. Here’s the clip:...

 

[Fun reading from Mr. Media Training, Brad Phillips ~ Jeff]

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Facebook vs. Twitter: Which Social Media Network Wins the PR Race? | PR Web

Facebook vs. Twitter: Which Social Media Network Wins the PR Race? | PR Web | Public Relations & Social Media Insight | Scoop.it
Press releases need to be promoted socially in order to get maximum exposure. Which social channel drives greater brand awareness for businesses?

 

Are you using social media platforms to augment your PR efforts? If not, consider these PR tips for the two most popular social media sites: Facebook and Twitter....

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The Best Advice I’ve Learned Running My Business…

The Best Advice I’ve Learned Running My Business… | Public Relations & Social Media Insight | Scoop.it

Running a business, especially in the early days of getting it up and running, can be a tough and lonely endeavour.

 

It is in the nature of many new entrepreneurs, to only listen to their own voice, and to initially not take advantage of the advice of others who have gone before them.

 

This good article, provides tips from 59 small business owners and entrepreneurs, and any entrepreneur should find several that will be very useful to them as they progress on their own journey.


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How do you know if your blog is making an impact?

How do you know if your blog is making an impact? | Public Relations & Social Media Insight | Scoop.it

"Working so hard to make your blog great can be depressing without feedback. And that's difficult to come by!"

Mark Schaeffer touches a very interesting point of social media in general and blogging in particular.

Why the heck am I doing that?

This is the question you will sooner or later ask yourself if you started a blog or a social media publishing activity. If you've followed us for a while, you know this is one of the frustration we had that pushed us to create Scoop.it. And also the more important question of how do you make an impact?

One of the answers we found is in developing the interest graph. Some people have the ability to impact many. That's rare. And most of us don't. But all of us have the ability to impact other people that share their interest. By looking at the complexity of the social web through the prism of interests, we come out with a totally different possible way to organize the web, define influence and being impactful.

Think about it this way: in what you do everyday, is it more important to influence a million random strangers or the tens or hundreds of people who care deeply about the same topic that you do?

 

[Thoughtful post for bloggers by Mark Schaeffer ~ Jeff]


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ben bernard's comment, January 9, 2013 11:56 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Outrage Over Pizza Hut 'Sausage Or Pepperoni' Illustrates Why PR Is Losing Battle | Forbes

Outrage Over Pizza Hut 'Sausage Or Pepperoni' Illustrates Why PR Is Losing Battle | Forbes | Public Relations & Social Media Insight | Scoop.it
Whether you work in brand marketing or corporate communications for a consumer brand, not-for-profit, b2b company, or at an advertising, public relations, branding or social media agency – there is one constant about the space: creativity.

 

[Like many PR pros, I get frustrated when "PR" gets branded as a problem when it is often thoughtless marketing or shallow publicity attempst that create a problem or crisis. Guess who usually gets called in to clean up the mess? ~ Jeff]


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10 Ways to Grow Your Facebook Following | Social Media Examiner

10 Ways to Grow Your Facebook Following | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Facebook Page marketing: Discover how to drive traffic to your Facebook Page with meaningful connections, original content and photos, ads, contests and more.

 

Has your Facebook Page growth stalled?

 

Now is a good time to examine your Facebook activities, cutting out what isn’t working and expanding what works.

 

Here are ten tips to help grow your Facebook community....

 

[Wash, rinse, repeat these excellent social media tips ~ Jeff]

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Why can’t I raise any money with social media? | John Haydon

Why can’t I raise any money with social media? | John Haydon | Public Relations & Social Media Insight | Scoop.it

Why does it seem that raising money with social media is almost impossible?

 

We all know that retweets can travel faster than an earthquake and Facebook is basically word-of-mouth on steroids.

 

But why do most social media fundraisers fall flat?

 

The answer lies in understanding exactly how people use social media, and why these tools even exist in the first place....

 

[John Haydon answers a provocative question for nonprofits ~ Jeff]

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Are You Using Online Newsroom Best Practices? | The PR Coach

Are You Using Online Newsroom Best Practices? | The PR Coach | Public Relations & Social Media Insight | Scoop.it
TEKGROUP 2012 Online Newsroom Report highlights best practices TEKGROUP's 2012 Online Newsroom Survey Report highlights several important trends and offers clear direction for those planning a newsroom or revitalizing their existing one.

 

[Here's a look at online newsrooms, several exaples of best practices and tips for better results ~ Jeff]

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The news-social media interplay: how news is done today | Gerald Baron

The news-social media interplay: how news is done today | Gerald Baron | Public Relations & Social Media Insight | Scoop.it

Police in Durham, Ontario, Canada (across Lake Ontario from Buffalo, NY) seem to believe, like a great many in police service today, that they still live in the old world where they could control the flow of information. This story about a police standoff with a former city council member (councillor in Canada-speak) provides a striking illustration of how news is done.


The article is written by a newspaper reporter or editor covering the story. If you want to see how news reporters today work with social media, plus the very serious problems it causes, you can't do better than reading this. Can you trust what is being said on social media? Can you trust tweets from the scene or things spreading on Facebook? This questions came up when the standoff was happening and a name was being floated about the subject of the standoff....

 

[Gerald Baron takes a very interesting look at social media and news media coverage in an armed standoff crisis ~ Jeff]

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7 Social Media Mistakes that Can Keep Your Content from Going Viral | Neil Patel

7 Social Media Mistakes that Can Keep Your Content from Going Viral | Neil Patel | Public Relations & Social Media Insight | Scoop.it
Tweet Tweet Social media marketing may not be rocket science, but there is still a large science component to it. If you want your content to spread, you have to look at the numbers and stop making gut decisions.

 

Over the last 5 years I’ve learned how to successfully push content out on through social media so that it spreads virally. And more importantly I’ve learned what not to do.

 

So if you want to ensure that your content spreads, avoid the following 7 mistakes...

 

[Quick Sprout CEO @NeilPatel shares valuable insight and social media experience ~ Jeff]

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5 World Changing Ways To Avoid BS And Be More Believable | Rohit Bhargava

5 World Changing Ways To Avoid BS And Be More Believable | Rohit Bhargava | Public Relations & Social Media Insight | Scoop.it

I was on a short flight from NY back to DC yesterday and opened a copy of the NY Times to find a full page ad with the simple declaration “Marketing is BS.” Beneath that attention-grabbing headline, Adobe called this “Myth #1″ as part of their campaign to speak to marketers and business people about how to measure results more effectively. The ad was targeted to marketers, but it has an unintended side effect … a lot of people agree with the so-called myth.

 

Despite working in marketing for more than 10 years, let me first share this rare point of view among people in my industry: a lot of marketing actually IS complete BS. One reason is because much of it looks like this recent ad from Chanel #5 featuring Brad Pitt...

 

[and I agree LOL... ~ Jeff]

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Twitter Drives Most Traffic, Facebook Most Revenue, Says Study | AllTwitter

Twitter Drives Most Traffic, Facebook Most Revenue, Says Study | AllTwitter | Public Relations & Social Media Insight | Scoop.it

Twitter drives the most traffic of all the major social networks, but it’s Facebook that generates the most revenue, reveals a new study by Eventbrite.

 

Shares made on Twitter trigger, on average, 33 visits to websites, compared to 14 for Facebook and 10 for LinkedIn. But the value of that share skews heavily in Facebook’s favour, with its $4.15 revenue rate more than twice that of Twitter’s ($1.85) and four times that of LinkedIn ($0.92).

 

The value of a share across all social networks was $3.23, largely thanks to Facebook.

 

Of note: the revenue worth of a share varies around the world, with Ireland being the marketer’s country of choice on both Twitter and Facebook, and France performing best for LinkedIn....

 

[Data for marketing and PR to ponder, but I still think it is very dependent on your product and the level of influence you're seeking ~ Jeff]

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Dow scrambles after releasing layoffs news prematurely | PR Daily

Dow scrambles after releasing layoffs news prematurely | PR Daily | Public Relations & Social Media Insight | Scoop.it
Another PR gaffe from a Fortune 500 company, although this one was handled well by the people involved.

 

A PR error this week forced Dow Chemical to release its third-quarter earnings early.

 

According to Reuters, Dow had planned to announce layoffs today, along with its third-quarter earnings, but it scuttled that plan after a draft copy of the press release about the restructuring was accidentally sent to Bloomberg News on Tuesday night.

 

Instead of a Thursday release, the official layoff announcement and earnings report came late Tuesday evening.

 

Dow did not respond to PR Daily's email, so it’s unclear exactly what took place in the company’s public relations or investor relations departments on Tuesday leading to the errant draft press release.

 

A spokesman for Dow told The New York Times, “We had an inadvertent premature release, and we moved quickly to take care of it.”

 

[Bad PR lesson: sometimes a quick response can turn a scrambled egg into an omelette ~ Jeff]

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28 of the Best Twitter Tips, Tools and Tactics of 2012 So Far | Webbiquity

28 of the Best Twitter Tips, Tools and Tactics of 2012 So Far | Webbiquity | Public Relations & Social Media Insight | Scoop.it
Discover how to stand out on Twitter, grow your following, get content promoted and lots else here in more than two dozen of the best Twitter guides of 2012.

 

[Great collection of tips and tools for all Twits & Tweeters ~ Jeff]


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A Necessary Bond: Storytelling & Statistics | Ethos3 - A Presentation Design Agency

A Necessary Bond: Storytelling & Statistics | Ethos3 - A Presentation Design Agency | Public Relations & Social Media Insight | Scoop.it
A discussion of the necessary bond between storytelling and statistics, and how we can exploit the connection in our presentations.

 

[There are some very useful ideas for using storytelling to make facts and figures come alive ~ Jeff]


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Internet Anagram Server- Anagram Creator

Internet Anagram Server- Anagram Creator | Public Relations & Social Media Insight | Scoop.it
Discover the magic of anagrams with the Internet Anagram Server...

 

[Did you know the anagram for "public relations is "A Republic tonsil"? More word fun at the Anagram Server ~ Jeff]


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The Thinking Mindset vs. The Doing Mindset Which One Are You?

The Thinking Mindset vs. The Doing Mindset Which One Are You? | Public Relations & Social Media Insight | Scoop.it

The motivation to think and the motivation to act strike us at different times. Plan your day accordingly.

 

Marty Note
If you were forced to pick one description for YOU would it be doer or thinker? Internet marketers tend to be doers since so much changes so fast doing keeps you in the game. Not that IM doesn't require thinking, it does, but the only real sin in IM is doing nothing. 

Doing nothing promotes a slow erosive decay that can be easily countered with activity. Few IMers realize the real price of being part of a modeled system (Google). Once baselines are established the expectation is your websites will grow adding more and more, faster and faster and better and better. More, Faster, Better, More, Faster, Better. 

Good luck THINKING in that kind of a all in race. Think two thoughts and IM changes. IT is easy to get stuck. Look at some data, think, brainstorm, look again and the data has changed by 50% so time for more thinking and so on into infinity (lol). 

Actually, most great IM teams are made up of equal parts thinkers (quants, SEOs, analysts, strategists, financial types) and doers (marketers, programmers, designers). 

 

[Good thoughts. Think fast! ;-) ~ Jeff]


Via Martin (Marty) Smith
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