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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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As Social Evolves, So Must Your Social Media Issues Management Plan | Melissa Agnes

As Social Evolves, So Must Your Social Media Issues Management Plan | Melissa Agnes | Public Relations & Social Media Insight | Scoop.it

As social media evolves, so must your social media issues management plan because your audience is growing immune. It's time to get creative. Everything about social media has evolved. Everything from your audience’s understanding of the power of their collective and individual voices, to the level of expectations that they have towards your brand in a crisis.

 

It used to be that a simple “we’re here, we hear you and we’re sorry” was enough to stop an issue in its tracks, but no longer is this the case. Things are getting more complex and brands need to be quicker on their feet and much more clever. A simple apology and statement no longer cuts it. With the lack of trust people have in brands today, in an online issues situation, your audience wants proof that you mean what you say and you say what you mean.

 

Take two recent cases as examples...

Jeff Domansky's insight:

Melissa Agnes makes a critical crisis management point -- your social media crisis plan is never static.

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How to Plan Your Vine Videos for Content Marketing Success

How to Plan Your Vine Videos for Content Marketing Success | Public Relations & Social Media Insight | Scoop.it

By now most of us content marketers have heard of, and probably already started using, Vine, the new app from Twitter that allows users to easily produce and share six-second videos.

 

When it comes to adding the new tool to our content marketing toolbelt, how do we avoid misusing Vine? I say the answer is the same for producing six-second videos as it is for producing sixty-second videos – you need a plan. Or, since Twitter is a micro-blogging platform, let’s say Vine is a micro-storytelling app and you actually just need a micro-plan.

 

Download a free copy of a printable Vine micro-planning tool, check out the whiteboard video below, or read the transcription to start planning right away....

Jeff Domansky's insight:

Learn how to create a plan for your Vine videos so you can make the most out of this new real-time storytelling and marketing platform.

 

One other thought: go really easy on the "marketing" and the size the visuals and storytelling. You may be surprised by the great results at response.

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Hack to Flack: A Former Journalist’s Guide to Better PR Pitches | PRNewser

Hack to Flack: A Former Journalist’s Guide to Better PR Pitches | PRNewser | Public Relations & Social Media Insight | Scoop.it
Hack to Flack: A Former Journalist’s Guide to Better PR Pitches Today we’re happy to bring you a guest post by Lindsay Goldwert, a senior program executive at a global tech PR firm. Before she leapt to the dark side, Lindsay worked at the New York Daily News, ABCNews.com, CBSNews.com, CourtTV, Glamour and Redbook. In her spare time, she writes short stories. As a communications vet who’s worn both the “journalism” and “PR” hats, she provides us with a very unique take on the delicate dance that we call “media relations.” Enjoy! I have a confession: until very recently I was a working journalist–and I was very cruel to PR people....
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12 Tips for Launching Website Infographics | Social Media Today

12 Tips for Launching Website Infographics | Social Media Today | Public Relations & Social Media Insight | Scoop.it
12 tips for launching a new infographic to help your site viewers relate to a lot of information and numbers. Numbers don’t lie. That’s true. But they can be really boring. When you have a lot of numbers, try to help the viewer relate to them. Infographics are very “in” these days but what are they? Simply put, they are a combination of information and graphics. Effective communication is the key when dealing with a lot of information. Although, an appealing design is crucial to attract readers, it is not everything. Here are our 12 tips for launching a new website infographic...
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Jeff Domansky's curator insight, March 12, 2013 3:36 AM

Excellent tips...

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Avert Disaster With This Self-Powered Emergency Smartphone Charger

Avert Disaster With This Self-Powered Emergency Smartphone Charger | Public Relations & Social Media Insight | Scoop.it

When no electricity is available, a new self-powered emergency smartphone charger juices your smartphone with simple hand cranking. You could have all the apps in the world to prepare you for survival when disaster strikes — flashlight, emergency contacts, GPS and first aid tips — but they'll be entirely useless when you run out of battery juice on your phone.

 

If you're camping in the boondocks or preparing a disaster survival kit, you might want to consider a low-tech emergency smartphone charger. Seattle-based SOS Ready has designed the pocket-sized "SOSCharger," which is powered by you. With the gadget's built-in generator, all you do is connect to your smartphone via USB connection and hand-crank the handle. The SOSCharger has a 1,500 mAh Lithium Polymer battery, and depending on your phone and network, the company claims three to five minutes of winding will translate to five to 12 minutes of talk time....

Jeff Domansky's insight:

When someone says "crank it up", I'm sure this wasn't what was top of your mind. But this is one really cool tool that will bail you out in an emergency when you can't recharge your smartphone or any of your other social devices.

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Is Social Content Curation The Next "Better" Thing?

Is Social Content Curation The Next "Better" Thing? | Public Relations & Social Media Insight | Scoop.it

...The value of content for brands has been slow and time-coming, but businesses are beginning to realize it’s not the fact that you are on social media that counts; it’s what you are publishing. The old-time image of a CEO coming out of his office and proclaiming, “Well, we better get on Twitter,” is transforming into “We now have hundreds of thousands of followers, let’s start showing them some great content.”

 

Social networks like Pinterest have made it relatively easy to share content in an attractive way through images. Because technology is making it possible to access the entire Internet anywhere a person goes, thanks to rampant wifi and cell-tower access, users are actually getting better at and more accustomed to consuming a large amount of content on a consistent basis.

 

Most people are no longer interested in just following their high school classmates on Twitter or Facebook. They now want to know what value there is in what they have to say....

Jeff Domansky's insight:

This is another of those posts that I recommend highly. It's a great look at social media and what really matters.

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'Little Twerp ... Get a Life': The New Yorker's Jon Lee Anderson Thinks He's Somebody on Twitter

'Little Twerp ... Get a Life': The New Yorker's Jon Lee Anderson Thinks He's Somebody on Twitter | Public Relations & Social Media Insight | Scoop.it

Jon Lee Anderson, a writer for a weekly magazine called the New Yorker, got angry on Twitter today. A reader with the Twitter name of Mitch Lake (@mlake9) had tweeted at Anderson (@jonleeanderson) to dispute a claim of fact in Anderson's online story about the death of Venezuelan leader Hugo Chavez.

 

Anderson had written that Chavez had left his country as "one of the world's most oil-rich but socially unequal countries," and Lake countered that in fact Venezuela was the second-least unequal country in the Americas. Lake was rude, using the internet idiom "wtf," which is an abbreviation for "What the fuck?" Whatever high ground may have belonged to Anderson, however, turned into a mudslide within the next 140 characters...

Jeff Domansky's insight:

A fine lesson in Twitter etiquette and a great reminder served up by Gawker... Ouch! Can you say reputation management?

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The Real (and Hidden) Value of Social Media | ClickZ

The Real (and Hidden) Value of Social Media | ClickZ | Public Relations & Social Media Insight | Scoop.it

When I check in to a hotel and share a picture of my room. When my friend asks for a recommendation for an accountant on Facebook and I reply. When my friend shares pictures of her new car, and I start thinking about buying the same one. These are just a few examples of this concept at work.

 

The point is that the real value of social media isn't me liking your page only to ignore your updates and posts (unless you want to pay for me to see them). The real value is recommendations, comments, and references that people make on their private accounts, many of which are hidden from the business....

Jeff Domansky's insight:

Valuable look inside what really matters is social media. A must-read.

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What Content Creators Can Learn from Tablet Design Pros

What Content Creators Can Learn from Tablet Design Pros | Public Relations & Social Media Insight | Scoop.it
According to recent Adobe study, tablets are trumping smartphones in global website traffic. Users of the internet prefer to use tablets for more in depth visits.... You have about 10 seconds to keep readers from bailing out, according to the Poynter study. Content publishers need to provide readers with what they panelists called “gold coins,” such as pulled quotes and visual elements to keep engaged. Dr. Garcia referred to this as the pop-up moment – something needs to happen to keep them reading more. People consume content via the “media quartet” — papers, the web, smartphones and tablets. However, user behavior for each media type is different. Papers and tablets are “lean back” media – readers put their feet up, and slow down. Conversely, smartphones and the web are generally “lean forward” media – users are moving quickly and need to find information quickly....
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E-Strands Ltd's curator insight, March 11, 2013 8:37 AM

"You have 10 seconds to keep readers from bailing out"

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The Bad PR Hangover (and How to Avoid It)

The Bad PR Hangover (and How to Avoid It) | Public Relations & Social Media Insight | Scoop.it
Bad PR Hall of Shame... Over the past few months I’ve spoken to two authors who’d signed with the same, well-reputed PR firm for a book launch campaign, paid a considerable amount of money and then…nothing. Barely a review or author interview to show for the firm’s initial promises and excitement. (For the record, this was not one of the wonderful PR firms plugged into the Writer Unboxed community.) Each of them told me – with quite a bit of emotion – about their disturbing experience: a positive, promising initial meeting followed by months of waiting for potential press coverage that never panned out, then finally, a barrage of lame excuses including, “It’s because of your book.” One of these authors became my client, and before we started work I asked to see the list of media outlets said firm had contacted about his middle grade fantasy novel. To my surprise, the list contained no fewer than 4,000 entries, which is far too many and implies that proper targeting hadn’t been done. Case in point: the list included publications such as General Dentistry and American Cowboy....
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The Banning of Google Glass Begins (And They Aren't Even Available Yet) | Forbes

The Banning of Google Glass Begins (And They Aren't Even Available Yet) | Forbes | Public Relations & Social Media Insight | Scoop.it

A Seattle bar has declared that ‘Google Glass’ (aka Google Glasses)–not yet available to the public–are banned “in advance” from the establishment.

 

Seattle’s 5 Point Cafeposted a message to their Facebook page saying:

“For the record, The 5 Point is the first Seattle business to ban in advance Google Glasses. And [butt] kickings will be encouraged for violators.”

 

Sure, this is partly a tongue-in-cheek pronouncement, and a bit of a publicity stunt, but the owners of 5 Point Cafe are quite clear that they mean it–and there’s little doubt that other businesses will follow their lead.

 

Speaking to Jamie Griswold, a reporter withMyNorthwest.com, 5 Point Cafe owner Dave Meinert said that in the tech-savvy city of Seattle it’s just a matter of time before Google Glassbecomes a regular feature of the city’s social scene....

 

Jeff Domansky's insight:

Stay tuned. This issue is just getting started.

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10 Insights on Influence Online: New Research | Jeffbullas's Blog

10 Insights on Influence Online: New Research | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

The journey of online publishing and social networks was never a grand plan but it is the evolution of humans playing on a web canvas that continues to surprise us with its speed, reach and role in influencing buying decisions, building trust and marketing.

 

A decade later the internet landscape is unrecognizable. We are all still learning of what works and what doesn’t.

 

A recent report on “Digital Influence” by Technorati Media provides some insights into the fast evolving landscape that provides some metrics on the digital landscape. It was created from information gleaned from over 6,000 influencers, 1,200 consumers and 150 top brand marketers. Technorati Media has a reach of of approximately 130 million US unique visitors per month ad has published reports in the past on the state of the blogsosphere....

Jeff Domansky's insight:

A good collection of blogging data and insight on blogging.

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4 Methods To Curate Your Way To An Internet Following | Make Use Of

4 Methods To Curate Your Way To An Internet Following | Make Use Of | Public Relations & Social Media Insight | Scoop.it

With the amount of information online, it often becomes hard to cut through all the noise and get straight to the stuff that you’re interested in. If you want to generate relevant content online and find a way to cut through that noise – and make sure people find what you’re sharing – there’s no better way to do that than with content curation or aggregation.

 

There are several ways you can go about this – you can use curation services that generate an RSS feed which you can then share with others, you can use a service that allows you to embed that content on your website, or you can use a service that allows you to use your own domain name. Of course the fourth and easiest option is to simply use a service which allows you to point your readers and followers to a URL where that service houses all of your curated content....

Jeff Domansky's insight:

Useful curation tips for newbies. 

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Conversation Agent: Curating Information as Content Strategy | Valeria Maltoni

Conversation Agent: Curating Information as Content Strategy | Valeria Maltoni | Public Relations & Social Media Insight | Scoop.it

...On the Web, people trade attention for good, useful content. So you need to have a plan that will help you develop, publish, and catalog content to make you more effective in attracting search and keeping people coming back to your source.

 

There are still companies that struggle with the idea of becoming content producers, and thus have not yet formulated a content strategy. It makes sense to have one because it helps you define why con­tent is use­ful and usable, good for the bottom line and for instilling a sense of purpose -- for customers and business alike. Some organizations are affected by the sprawling issue when it comes to content. Separate groups that develop their own and don't necessarily map to the business' overall direction is one example. Others have the opposite problem -- too few resources means not enough content to start generating the search and participation volumes they need....

Jeff Domansky's insight:

Great quote from Valeria Maltoni: "Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content."

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Building a Bridge For Journalists to Find Their Digital and Social Future | Forbes

Building a Bridge For Journalists to Find Their Digital and Social Future | Forbes | Public Relations & Social Media Insight | Scoop.it

I will never forget Bob Feit, the mad Hungarian who ran the newsroom I landed in right after college. When the news really excited him, he would pound his fist on the rim (a horseshoe-shaped copy desk), then jump on his desk and wave his arms with utter joy. “I love the news,” he would yell.

 

The slot man, a Brit who wolfed down onion sandwiches for lunch, would express mild amusement as he continued to move copy to Carmine, a.k.a. Ace, the gruff-on-the-outside, sweet-on-the-inside teletype operator. I also remember Feit (no one ever called him Bob) because he taught me to write concisely. He would sit to my right, cut my two-sentence news briefs in half, then tell me to fill them up with facts. When I finished, he would do it again. To this day, I write my posts with Feit in mind, knowing he’d easily find words to cut....

Jeff Domansky's insight:

I really enjoyed Lewis DVorkin's reflections on the newsroom yesterday,today and tomorrow.

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Three views of journalism in 2023

Three views of journalism in 2023 | Public Relations & Social Media Insight | Scoop.it
...Matt Andrews, who I worked with at the Guardian, has written “Imagine journalism in ten years’ time: notes from my talk” He makes ten predictions, whilst admitting that it is probably a thankless task, by revisiting the smartphone and Facebook-free year of 2003. Perhaps the most intriguing idea there is that “we’ll learn how to ‘scale’ journalism.”...
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8 Real-World Stories Of Why Startups Fail

8 Real-World Stories Of Why Startups Fail | Public Relations & Social Media Insight | Scoop.it

Failure: it's a common theme among start-up founders. In the Silicon Valley, it's almost a badge of honor. But for all the dire statistics out there, what are the real reasons some start ups don't make it? And what lessons can we learn from them? We asked 8 (now) successful founders from the Young Entrepreneur Council (YEC) to share why a prior start-up didn't make it - and what they're doing differently knowing what they know now....

Jeff Domansky's insight:

Invaluable lessons from these eight young entrepreneurs. Amazing how many of these lessons apply to every business.

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Engagement in Social Media | Business 2 Community

Engagement in Social Media | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

... Engagement marketing involves more than understanding computer and mobile technologies, apps, software, and computer language, just as traditional advertising is more than simply visual technology, music, video creation, and printing. Engagement marketing is not merely a simple combination of traditional advertising and public relations, with elements of customer service thrown in, as suggested by Richard Branson and the Virgin Group.

 

Engagement in social media is a distinctly different type of communication supporting true relationships and requiring an approach with deep consumer understanding, support, and value extending beyond the exchange of commercial communication. Engagement in social media looks more like a commercial friendship, using authenticity, transparency, empathy, and celebrating the value of the network, not the firm....

Jeff Domansky's insight:

This is a really thoughtful post worth reading by every social media manager and user.

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Social Media and Interactive Content: Why Businesses Need to Engage | Social Media Today

Social Media and Interactive Content: Why Businesses Need to Engage | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Imagine a brick and mortar store without sales associates helping customers. Imagine a restaurant without a wait staff catering to its clientele. It just seems wrong, doesn’t it? We expect people to be there as needed when we’re shopping, and part of the whole allure of dining out is the convenience of being waited on.

 

Five to ten years from now, however, it will probably be just as difficult to imagine a company operating online without some sort of social media or interactive strategy. Why? Because like traditional expectations for the retail and hospitality industries, today, for any company doing business online, people expect an engaging experience.

 

Because We Can, We Must: The need for interactivity online didn’t really start with social media, but through social media’s success, it became undeniably clear.On social media channels like Facebook or Twitter – even on older channels like websites, blogs, and email accounts – personal, relevant interactions between businesses and/or consumers have become the new normal.


Because it’s possible, and because it’s been proven to be effective – at SnapApp, for example, we’ve seen an over 50% click through rate on average for people who use interactive content – creating interesting and engaging experiences online is a necessity....

Jeff Domansky's insight:

Here's a really stimulating post about why social media and particularly, social engagemen,. matter.

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The Creative Content Marketing Bar is Higher. Can You Reach It?

The Creative Content Marketing Bar is Higher. Can You Reach It? | Public Relations & Social Media Insight | Scoop.it
... Brands are hard pressed to stand out with their content marketing, often taking a “more is better” approach. As David Meerman Scott says, the marketing one hundred is now the marketing ten thousand. The bar for marketing is definitely higher, not just in terms of the mechanical vs. meaningful brand effort at publishing useful content and engaging on the social web, but for sustaining high levels of content and user experience short and long term. Avinash Kaushik describes that expectation well: “You can no longer be good at just one thing, or two. It is a 10-thing world now (and maybe a 20-thing world soon).” Sure, you can learn all the content marketing tactics and visual content techniques there are, but sometimes there are fundamental perspective changes that can make a world of difference in terms of how to approach the increasing demand for higher quality content over time. To that end, here are 4 key content marketing takeaways worth considering...
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Phillip Ennis's curator insight, March 12, 2013 12:18 PM

"Understanding how the target audience discovers, consumes and acts on content is a big move in the right direction for creating meaningful visual content over time."

 

- Lee Oden's insight into how we can effectively drive marketing campaigns with quality & creativity, not quantity.

Alison D. Gilbert's curator insight, March 13, 2013 7:22 PM

That looks attractive until you take a close look at what it is.

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Why Every Business Should Be On Pinterest | Social Media Today

Why Every Business Should Be On Pinterest | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Every business should be on Pinterest because the site’s very structure makes it the most sales-actionable social media platform around. Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. When asked the question oft-dreaded by many a techrepreneur, namely, “when do you plan on making money,” the first sentence of Silbermann’s reply struck me as instructive: “The whole reason Pinterest exists is to help people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.” While this snippet (the rest of his reply was similarly tangential to the question asked) sounds a bit like an opaque dodge, for business’ and marketers, it should be a clarion call to action....
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Angela Watkins's curator insight, March 11, 2013 11:53 AM

I feel too many biz/ministries are missing this important tool.

Pinterest is free & a great way to share your idea/hobby/biz/ministry/cause that you believe in.  

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My Favorite Quote From SXSW - 'I Don't Like The Word Social' | Forbes

My Favorite Quote From SXSW - 'I Don't Like The Word Social' | Forbes | Public Relations & Social Media Insight | Scoop.it
My best find at this year’s SXSW Interactive Festival didn’t come from a panel session but from Brian Solis, principal analyst for Altimeter Group, who I met in the Samsung bloggers lounge. He just released a new study on The Six Stages of Social Business Tranformation which reports that 66% of business executives believe that their business goals and their social strategies are not connected. The report also highlights six stages of evolution: - Planning – listen and learn - Presence – stake our claim - Engagement – dialogue deepens relationship - Formalized – organize for scale - Strategic – become a social business - Converged – business is social I believe one of the factors inhibiting progress along the six stages towards convergence is language. My favorite quote in the report was from Andy Markowitz , director of global digital strategy at GE – “I don’t like the word ‘social’ because all marketing is social.”...
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The Basics Of Social Media Marketing For B2B Companies Simply Zesty

The Basics Of Social Media Marketing For B2B Companies  Simply Zesty | Public Relations & Social Media Insight | Scoop.it

While there has been a lot of talk surrounding how businesses should be developing for mobile and adapting to all new mediums, it looks like B2B companies are concentrating on the basics and getting them right first.

 

According to research from eMarketer, the majority of digital strategies are increasing spending on their websites with 70.1% of respondents saying it was a priority. Email marketing (61.9%) and social media (56%) were placed second and third on the list. When asked what the leading content marketing channels were, websites came out on top with 93% of respondents selecting it while social media came second with 65.4%.

 

For the most part, this is encouraging news. It shows that companies wish to focus on the basics and get them right first. A good website is still the foundation for a good online presence and having that optimised first is important. It also shows that social media is growing in importance as a way of generating sales....

Jeff Domansky's insight:

Just the basics on content marketing.

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How Soon is Now? The Future of PR Firms, Part 1 by @kensviews

How Soon is Now? The Future of PR Firms, Part 1 by @kensviews | Public Relations & Social Media Insight | Scoop.it

Only a few weeks before I participated in a panel with Steve Barrett, the managing editor for PR Week, on “The Future Of PR Firms” at the North American meeting of global PR network IPREX.

 

I had initially prepared 11 critical capabilities I believe agencies must offer or actions they must take to successfully serve their client partners in the years ahead.

 

But on contemplation, I realized these are the capabilities firms must have today, or at least have a strategy to get them in the very near future. They can do so via training, new hires, acquisition, alliances, getting purchased, or some combination thereof. I share Danny’s view: If some of your competitors already offer these, why would your firm wait until 2017 to do so?

Jeff Domansky's insight:

Valuable PR agency insight from Ken Jacobs.

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The Gen X social media talent gap–and what it means for corporate America | Arik Hanson

The Gen X social media talent gap–and what it means for corporate America | Arik Hanson | Public Relations & Social Media Insight | Scoop.it

I’ve noticed an alarming trend lately–there seems to be significant amount of good YOUNG social media talent (22-30 year-olds), but very little strong social/digital talent between the ages of 30-45.

 

Good news for me, I guess–I’m 40 and fall right in the Gen X sweet spot. I have 18-plus years of experience in the corporate and agency worlds in marketing and communications. And 4-5 years experience with social/digital (not a ton, but enough considering the discipline hasn’t been around that long). Only problem is, I’m not looking for a corporate or agency job 


But, what I continue to see if a lack of talent at the mid- to senior-levels in the social/digital arenas.


Why do I say this? I get emails from friends/colleagues around Minneapolis/St. Paul and they’re all looking for the same person. That mid- to senior-level digital/social media counselor/director with deep experience in marketing and some experience in digital/social.

 

Except they don’t exist–at least not in big numbers....

Jeff Domansky's insight:

Nothing like an opportunity for social media/social PR experts.

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