Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Did You Know You Wanted An iPhone? | Acton PowerBlog

How Did You Know You Wanted An iPhone? | Acton PowerBlog | Public Relations & Social Media Insight | Scoop.it

Did you wake up one morning and think, “I wish I had a phone that would not only allow me to text and call, but play games, get directions, read books, allow me access to all social media and take pictures?” Not likely. You wanted an iPhoneteens_working because Apple put it on the market.


Jim Clifton, CEO at Gallup, says this is no small point. Our economy isn’t waiting for consumers to want to start purchasing things again; it’s waiting for entrepreneurs to create demand.


Growth doesn’t just happen, and it’s not necessarily driven by demand. Growth comes from innovation and from entrepreneurs who create demand. Just look at the iPhone....

Jeff Domansky's insight:

Here's a valuable reminder comes from innovation, great product or services and solid customer service.

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IOANNIS APOSTOLOU's curator insight, August 21, 2013 2:46 AM

Innovation comes also from collaborating with teenagers!

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Part Two of The Truth About Content Marketing That Nobody Else Will Tell You | @AskJamieTurner

Part Two of The Truth About Content Marketing That Nobody Else Will Tell You | @AskJamieTurner | Public Relations & Social Media Insight | Scoop.it

If you think content marketing is a silver bullet that will solve all your problems, you might be surprised by the findings in this post.Over the past few years, outbound marketing strategies like cold calling, mail campaigns and online ad buys have played second fiddle to the more contemporary inbound marketing approach. But, the shift from “old school” push marketing toward content-based strategies has proved quite challenging for many marketers, and for some, has failed to live up to its much-hyped expectations.


Now, many marketers have realized that turning their back on tried and true outbound strategies leaves far too many stones unturned. As it turns out, the right approach is a smart mix of both inbound and outbound tactics—including even “throwback” programs like cold calling. But with the added leverage of modern technology and techniques to refine targeting, companies of all sizes are seeing their sales success explode by as much as 400% by adding “retro” tactics back into the mix.


Here’s what they’ve learned in the process, and how your company can harness these same strategies to fill your sales funnel with a modern take on traditional tactics....

Jeff Domansky's insight:

The best way to get social marketing results? Remember to use traditional tactics as well and integrate them. A great reminder traditional tools like e-mail still work when combined with new tools like content marketing.

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Why Most Branded Content Is Just Awful

Why Most Branded Content Is Just Awful | Public Relations & Social Media Insight | Scoop.it

Around the world — in North America, the UK, Asia Pacific — approximately nine in 10 organizations produce content like media companies do to attract and retain customers. That's correct: Everybody's doing it.But that doesn't mean companies are doing it well. Far from it.Let's be honest. The majority of content produced by brands through blog posts, enewsletters, social media posts, print magazines and webinars is flat out awful. In many cases, the content is self-serving, not useful and, maybe the worst, pointless. Even when you ask marketers themselves, just one in three believe that the content they develop is effective.....

Jeff Domansky's insight:

Great question. Why is branded content so bad? And some possible answers to think about.

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30 Terrible Pieces of Social Media Advice You Should Ignore

30 Terrible Pieces of Social Media Advice You Should Ignore | Public Relations & Social Media Insight | Scoop.it

Here's the antidote for social media gurus. Don't be fooled by this terrible social media marketing advice.There are a lot of so-called “social media experts” out there. Dishing out advice, sometimes based on limited experiences, and sometimes based on nothing at all. Even the true social media experts sometimes share some misguided advice based on their beliefs and experiences. So with all this bad advice floating around the web, how do you distinguish between what you should -- and shouldn't -- believe?Have no fear! We’re here to share some of the worst pieces of social media advice we've seen to debunk all those misguided "best practices" and steer you in the right direction toward social media marketing truth and justice....

Jeff Domansky's insight:

Attention social media gurus.your advice is not always correct. And, its not about YOU. We don't care!

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Social Me Multimedia's curator insight, August 23, 2013 2:23 PM

Beware of the "quick fix" and social media "snakeoil" salesmen that promise the moon and don't deliver.  When you are hiring a professional digital marketer, you are bringing someone onside to help you improve the communication of your brand image and build relationships with your customers.  

 

It's a long term investment, not a short term fix.  And social media is one tool in the arsenal of digital marketing management.  

 

If you want results, hire a professional. 

 

Information. Conversation. Engagement. 

www.socialmemultimedia.com 

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What’s Your Brand Worth?

What’s Your Brand Worth? | Public Relations & Social Media Insight | Scoop.it

CEOs and executives have understood for a long time that a company’s brand is important and goes way beyond just a logo and tagline. But questions about the actual value of the brand have often relegated this vital asset to a fuzzy, feel-good, slightly nebulous item that rarely gets the executive attention it deserves.


It turns out that companies can determine how much a brand is worth. We’ve seen this most recently in the bidding war breaking out for Steinway, which is a brand that transcends time and technology. It has legendary cache, in a way that fabled brands like Kodak or Polaroid did not. We know that strong brands with good reputations have 31% better total return to shareholders than the MSCI World average....

Jeff Domansky's insight:
Great look at the value of brand and reputation.
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Calvin Henton's curator insight, August 20, 2013 8:34 PM

I think getting a good brand to your name/company is so important. I think that this is really the only true difference between your coffee shop and the coffee shop around the corner or that soap over this soap. The coffee may be exactly the same and the cafe have the exact same menu, however the brand is what will bring the consumer in and keep them coming back. Just like Starbucks, in my opinion the coffee it self is actually pretty rubbish same goes for the food (also over priced) compered with most cafes in auckland there are hundreds of nice and better options, yet I will still go there over the next door cafe purely because of the brand.

 I also think this is where it is going to become a lot harder for companies and products to create this brand when they have to rely solely on digital media to do so. As I beleve the strongest brands are formed thru a tactile encounter with the product by actually going into the shop or business and experiencing it for your self. This becomes much harder when it is only on a screen with a million other distraction as well as sitting anywhere doing so in a very uncontrolled environment. 
Nicole Jones de Rooy's comment, August 21, 2013 6:12 AM
Thanks for your insight - interestingly I have just asked scoopit folk about why there can be scoopit pages with the same name. Are we not in a sense branding our name with the content that we curate. Would be good to hear other opinions on this.
Alexandra Sinclair's comment, August 21, 2013 7:43 PM
Stop going to Starbucks Calvin... have you seen the stains on the couches???
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Is Ad Value Equivalency always bad? - SHIFT Communications PR Agency

Is Ad Value Equivalency always bad? - SHIFT Communications PR Agency | Public Relations & Social Media Insight | Scoop.it

Is Ad Value Equivalency always bad? One of the most lambasted metrics in public relations is the heavily-demonized Ad Value Equivalence (AVE). For those unfamiliar with it, one of the ways that has been used to measure the effectiveness of PR is to ask the question, if you had to buy the same level of impact, how much would it have cost you? For example, to get a quarter page of the New York Times is a listed national rate of 31.5 inches at an inch rate of $1,207 per inch, or $38,020 for a single weekday national ad. A well-placed editorial piece costs the time, effort, and connections that your PR team or agency can leverage for your benefit.


The reason that AVE has been so demonized in the PR world is that, from the perspective of public relations professionals, it greatly understates the impact of PR and confuses PR with advertising. In the example above, the ad in the New York Times simply does its work, and you get some results per dollar spent. The media placement, on the other hand, is sometimes syndicated, sometimes reprinted, sometimes blogged about, sometimes shared, and is generally considered more trustworthy by the average reader than an ad. None of the sharing that happens – especially in the digital editions of news media – is accounted for in AVE. The AVE formula simply treats PR as another form of advertising, which is functionally incorrect. Paid media and earned media aren’t the same, and shouldn’t be measured identically....

Jeff Domansky's insight:

The neverending debate continues...

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what is the difference between content marketing and content strategy? - Content for Do-Gooders

what is the difference between content marketing and content strategy? - Content for Do-Gooders | Public Relations & Social Media Insight | Scoop.it

Content strategy and content marketing are relatively new words. Even though many of us have been blogging, writing articles, outlining pages, auditing websites, and doing other strategic and content marketing tasks for years, it’s really been over the past five to 10 years that these disciplines have taken off. Which is probably why we still mix them up—telling friends we’re attending a content marketing conference when we’re really going to a content strategy event, or tweeting about content strategy when we really mean content marketing. So today I’d like to clear up the confusion a bit by answering that one pesky question: What’s the difference between content strategy and content marketing?...

Jeff Domansky's insight:

Important to distinguish between content trategy and content marketing and this post covers it nicely.

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Here's Some Wonderful Writing From Elon Musk That Everyone In Business Should Emulate

Here's Some Wonderful Writing From Elon Musk That Everyone In Business Should Emulate | Public Relations & Social Media Insight | Scoop.it

Just read Elon Musk's writing to understand how this leader communicates...


There's no shortage of reasons to call Elon Musk a badass. He's super-successful. He has a company that does private rocket launches that look like something approaching magic. He's made the best car of all time, according to Consumer Reports. And the latest news is that he's made the safest car of all time, as well.


Here's another thing about him that goes overlooked: He's a tremendous communicator, on par or possibly better than Steve Jobs. Because while Steve Jobs was talking about the magic of gadgets, Musk is actually communicating about engineering concepts, which fly above most people's heads....

Jeff Domansky's insight:

Leadership and communication go together with billionaire Elon Musk.

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How Mobility is Changing the Back to School Market

How Mobility is Changing the Back to School Market | Public Relations & Social Media Insight | Scoop.it

Back to school sales are already well underway as of last month, and in today’s world we know it’s not all about window displays and online banner ads anymore. Let’s talk about how back to school advertising is going mobile.


Today’s Back to School Shopping Habits

According to study results posted by Experian, just the past couple of years have seen huge changes in habits of online back to school shoppers, especially moms. From 2011 to 2012, shoppers seeking great deals did more searches including the word “cheap” than ever before. Timing matters too, of course. Experian’s study also revealed that searches for office supplies peak early on in the season, but the search for the latest in back to school clothing continues well through the fall as kids see what their classmates are wearing.....

Jeff Domansky's insight:

When it comes to social marketing, timing and content are becoming critical according to research.

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Experimenting with Extended Storytelling | Geoff Livingston's Blog

Experimenting with Extended Storytelling | Geoff Livingston's Blog | Public Relations & Social Media Insight | Scoop.it

Many entertainment brands have begun experimenting with transmedia, an academic term for extended storytelling across diverse social and traditional media forms. Since I am publishing a novel this year, I decided to experiment a little with transmedia.


From the extended Star Wars Universe to the X Factor, Hollywood is mixing in extended online media to build comprehensive experiences. Perhaps even more innovative are new projects like the City of Conspiracy in London, which combines rap music, a novel, events, photos and of course, web postings.

Here are some of the ways I am experimenting...

Jeff Domansky's insight:

Geoff Livingston explores extended storytelling and Transmedia...

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IOANNIS APOSTOLOU's curator insight, August 20, 2013 2:28 AM

One excellent way to use the social media in order to promote not only a book but also your thoughts!

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Why High-End Watchmakers Should Worry About Apple, Part 2

Why High-End Watchmakers Should Worry About Apple, Part 2 | Public Relations & Social Media Insight | Scoop.it

Super-rich watch buyers are not all equal. Recognizing that ultra-high-net-worth consumers are not a homogenous group based on psychographics, there are three profiles marketers can use to craft appropriate messages for the watches they are selling.


“If you assume the market of ultra-high-net-worth households is at about 200,000 worldwide,” said Douglas Gollan, Editor-in-Chief of Elite Traveler, a magazine that targets the wealthy through distribution aboard private jets and also publishes an annual watch guide for readers, “using the research we’ve done examining psychographic composition of wealthy watch buyers, there are 21,000 Connoisseur households accounting for US$4.7 billion in sales, 31,000 Trendsetter households generating US$2.5 billion in purchases and 13,000 Winner households accounting for US$2.3 billion in luxury timepiece sales.”...

Jeff Domansky's insight:

The rich are different from the rest of us... So there!

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