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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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13 Questions With The Social CMO Ted Rubin: Listening, Relationships, and The Social C-Suite | Forbes

13 Questions With The Social CMO Ted Rubin: Listening, Relationships, and The Social C-Suite | Forbes | Public Relations & Social Media Insight | Scoop.it

After doing this awhile, you get to see the signs of the self-promoter and the quick name-for-themselves artists.  You also – with more rarity – get to meet the real deal.  So, I was very pleased when he agreed to sit down and chat on topics ranging from the new directions for marketing, listening and relationships, and why “lurking” in social is a good thing....

Jeff Domansky's insight:

What a superb interview with a thoughtful social marketing leader. Social CMO Ted Rubin shares a range of terrific insights:

-  "Bloggers, or micro-publishers are totally democratizing content and creating what truly is “New Media.”

-  "Consumers now have a heavy hand in the control of your brand… it is now “Generation WE,”

-  "For years, PR was about control of the message.  Say as little as possible and control it yourself.  Now, with social media, it has been turned on its head – other people control and can freely comment on or interact with your message and share their feelings or perceptions."

-  "Social media is not a passing fad… and influencers are emerging every day. Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference."

-  "If you allow your employees to listen and really hear what is being said, you actually give them the ability to build relationships with your brand’s supporters and your detractors. This is your ability to build digital relationships."

-  "What I see happening is that you will gain a lot of traction with the so-called “lurkers” – the silent observers – in your communities and not just with the people you are directly engaging with. Lurkers are engaging with you by watching how you interact with your communities.  These are some of the most important people in your network."

-  "Relationships are the new currency… the digital revolution has turned marketing on its head"

-  "ROR isn’t a new concept in marketing; it’s the value that accrues over time through loyalty, recommendations and sharing."

-  "Do not underestimate the value of those who simply lurk, search, and absorb content."

-  "ROI is simple $’s and cents, ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing."


Just read the post at Forbes and you'll be inspired by RubIn's fresh ideas. I'm looking forward to reading his book.

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The Twitter Redesign We Would All Love To See | Simply Zesty

The Twitter Redesign We Would All Love To See | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
Considering how Twitter's main site has seemed to regress in recent times and greater attention has been placed on the mobile app, we've decided to give the site a makeover and show how the site can be improved...

 

We understand that Twitter is designed more for mobile, but considering how neglected its desktop site feels – and especially since it is its main source of revenue – we decided to take matters into our own hands and present our vision of how Twitter should look and feel.

The Aim

Before starting the redesign, it was important to look at what Twitter does right first and incorporate those features into the new look. For one, its simplicity is its greatest strength, and so the overall aim was to evolve the platform instead of creating an entirely new interface from scratch.

 

While it’s very tempting to fill the entire page with different columns and boxes to give users more features to interact with, doing so would make the page busier, which would compromise the overall experience. Therefore, we limited the design to two columns and placed tweets on the left-hand column to maintain consistency....

Jeff Domansky's insight:

Wow. Just wow! I hope Twitter is watching. This is a wonderful and whimsical "what if?" redesign of our favorite social media channel from the very creative folks at Simply Zesty...

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Effective Internet Marketing | Visual.ly

Effective Internet Marketing | Visual.ly | Public Relations & Social Media Insight | Scoop.it

This infographic details the prevailing trends for for effective online marketing, with some strong numbers to support each channel. It is interesting to note that 89% of marketers say that they are maintaining or increasing their budgets that focus on these trends. Perhaps this is because inbound marketing costs 61% LESS per lead than traditional, outbound marketing....

Jeff Domansky's insight:

Here's an interesting info graphic that features tips for various social media channels.

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Martin (Marty) Smith's curator insight, January 16, 2013 9:59 PM

Such great "sell the C level" stats here I hardly know where to begin. My favorite stat from this excellent Visual.ly Infographic is companies with 51 blog posts ore more get 77% more inbound leads. Think content marketing isn't important? Let me know how that Luddite thing works out for you. Be sure to send a postcard (lol).

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Digital Storytelling with Video | National Service Knowledge Network

Digital Storytelling with Video | National Service Knowledge Network | Public Relations & Social Media Insight | Scoop.it
How to Tell Your Story

Tell stories through the voices of the people you serve, and/or your staff/members/volunteers. Check out these 7 Guidelines for Telling Your Organization’s Story and learn more about the Art and Strategy of Storytelling.

Plan - So you're ready to make a video for your organization. If you're planning to upload it to YouTube, remember to make it no more than ten minutes long.

 

You may want to use storyboarding to plan your video. Check out these production planning tips from See3, and this post from Idealware: Creating a video? A few things to consider before you shoot.


Via José Carlos
Jeff Domansky's insight:

Though it's aimed at nonprofits, these digital storytelling tips are practical and useful for any PR, content marketing or marketing pro.

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National Service Knowledge Network's comment, May 8, 2013 7:50 PM
Hey, that's from our website! I just noticed some broken links on that page, though - in the process of fixing. Stay tuned!
Karen E Smith's comment, May 8, 2013 10:20 PM
Thanks for looking at those links. It's a good link for me http://efolklore.blogspot.ca/
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How To Attack An Internet Marketing Castle - Secret Matrix Shows Even Top Websites Have Weaknesses

How To Attack An Internet Marketing Castle - Secret Matrix Shows Even Top Websites Have Weaknesses | Public Relations & Social Media Insight | Scoop.it
Even Top Websites Have Strengths and Weaknesses
As a Marketing Director for Atlantic BT I always want to know the same things when a new customer is…

Via Martin (Marty) Smith
Jeff Domansky's insight:

Valuable reading and social marketing analysis from Marty Smith...

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Martin (Marty) Smith's curator insight, January 16, 2013 1:08 AM

When new clients come to Atlantic BT we want to know four metrics:

* Traffic Rank.

* Social Following numbers.

* Pages and Inbound Links.

* PageRank (PR) for the home page and top interior page.

I've been an Internet marketer long enough to be able to almost tell a website's entire story from those 4 numbers. Each of these metrics is tied to the other in telling ways.

Strengths and Weaknesses of Top Websites
If you create a matrix of these values for the top websites it are easy to know where even an Apple is strong or weak. Apple has amazing page spread and links, but its traffic position doesn't deserve a PR9.

When you've been playing SEO games for more than 10 years you know Apple's inbound links include .edu links and those are the secret gold of the web. Google values .edu links higher. I just saw a demonstration of this when one of the cancer centers we are working with on Cure Cancer Starter was pulling a PR6 with the least amount of support I've seen.

The difference was in WHO was linking and again it was .edu links that helped the website achieve more than you or I could with the same page spread and inbound link numbers. WHO links to you is very important.

The chart above and on the link shows each website, no matter how all powerful, has areas for improvement. If you are entering a crowded web space do an analysis like this to help determine where to attack existing castles. If you want to attack Apple you would be a fool to attempt to out link them or page spread 'em.

Social would be the right breach weapon to use with Apple. Frankly I wouldn't envy anyone trying to attack Apple, but the point is if Apple has vulnerabilities so do your competitors.

 

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3 Great Examples Of Curated Content Marketing | Herve Peitrequin

3 Great Examples Of Curated Content Marketing | Herve Peitrequin | Public Relations & Social Media Insight | Scoop.it

The future of the web won’t be about content sites that drive traffic to commerce sites. It won’t be about shopping sites or price matching sites that drive consumers to the lowest price sources. 

 

The future is about curation, the thoughtful and useful aggregation and organization of content, context and commerce.

 

Here are three examples of how embracing content can drive engagement, community and ultimately commerce.


Via Herve Peitrequin, massimo facchinetti
Jeff Domansky's insight:

Good lessons for content marketing and blogging...

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Herve Peitrequin's curator insight, January 16, 2013 4:36 AM

3 great examples of curated content not only as a marketing tool, but also as a new business model. Great article!

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24 More of the Best Facebook Guides, Stats and Rants of 2012 | Webbiquity

24 More of the Best Facebook Guides, Stats and Rants of 2012 | Webbiquity | Public Relations & Social Media Insight | Scoop.it
How have Facebook marketing best practices changed? What are the secrets to Facebook advertising success? Find those answers and many more here.

Via Tom Pick
Jeff Domansky's insight:

Tom Pick shares a superb list of articles with Facebook marketing tips and best practices. A definite must-read.

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Tom Pick's curator insight, January 16, 2013 9:43 AM

Facebook guides, tips and insights from two dozen top experts.

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Content Hubs, Social Outposts and the Basics of Content Distribution | Boston Content

Content Hubs, Social Outposts and the Basics of Content Distribution | Boston Content | Public Relations & Social Media Insight | Scoop.it

...The purpose of content used in business is to get the right content in front of the right people, at the right time....


Creating is an act of self expression, so we’re all very tempted to create content all day, every day, without thinking about distribution. It’s less than fun for some creators, after all, to think of their projects as a vehicle to promote a business. But if we stick to our roots and realize that we can promote our brands with content that’s plain old awesome for consumers, then we’ll be in a great place in our own careers: a content creator who also understands how to effectively USE what you’ve created.


Via Guillaume Decugis
Jeff Domansky's insight:

Good distribution insight for content marketing and blogging. If your terrific content doesn't get shared or doesn't get results, your effort has been wasted.

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Guillaume Decugis's curator insight, January 15, 2013 3:52 PM

I couldn't agree more with this post on Boston Content which outlines the different components which are essential in a Content strategy such as seeing your social channels as outposts that need to be fed from a Content Hub.


As I commented on the blog, I'd add Search and email as two other key components to consider when making Content Distribution plans.

Nuava Solutions's curator insight, January 18, 2013 4:42 PM

For more information on Online Solutions, please visit our website or contact us.

Monica S Mcfeeters's curator insight, January 27, 2013 8:43 AM

This is a worth your time to read if you are interested in building a larger marketing reach or working in the field of producing and distributing content. Very Helpful whether you are with for-profit or non-profit organization.

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4 Businesses Leveraging Storytelling With Images | Social Media ...

4 Businesses Leveraging Storytelling With Images | Social Media ... | Public Relations & Social Media Insight | Scoop.it
The good news is that visual storytelling isn't a high-cost strategy. Consumers aren't looking for the highest-quality visual content. Consumers want stories told in a visual way that encourage, engage, enlighten and entertain.

Via Karen Dietz
Jeff Domansky's insight:

Pictures will always add life to any story or content...

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Jeff Domansky's comment, January 17, 2013 5:15 PM
So true Brian and if we can keep"marketing's" hands off, we can win ;-)
Jeff Domansky's comment, January 17, 2013 5:16 PM
Karen, totally agree on visuals. On voice, quality gear is critical after a great story of course.
Karen Dietz's comment, January 17, 2013 5:34 PM
Yeah, the right audio gear is critical for sure. LOL on keeping marketing's hands off! Sooooooo true :)
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Social Media Will Be Primary Channel for Engaging Customers, CEOs Predict | MediaPost

Social Media Will Be Primary Channel for Engaging Customers, CEOs Predict  | MediaPost | Public Relations & Social Media Insight | Scoop.it

Social media will be the most important technology channel used by companies to engage with their customers within three to five years, according to a survey of 1,700 CEOs from around the world conducted by IBM. Currently just 16% of companies use social media as their primary means of interacting with customers, but that proportion will rise to 57% three to five years from now.


That increase will put social media ahead of Web sites, call centers, and traditional media. Over the same time period, CEOs see Web site utilization increasing from 47% to 55%, while call center utilization will drop from 40% to 31%, and utilization of traditional media will plunge from 39% to 15%. The only channel outranking social media is face-to-face and sales representatives, although this too will drop from 80% today to 67% three to five years from now....

Jeff Domansky's insight:

Ironic. Research shows that CEOs don't use social media themselves. But the trend to "social business" is unstoppable.

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Calibrating Your Crisis Management: Sometimes a PR Fail isn’t Fatal | Vanessa ThinksInk

Calibrating Your Crisis Management: Sometimes a PR Fail isn’t Fatal | Vanessa ThinksInk | Public Relations & Social Media Insight | Scoop.it
As I dug into NBC’s recent coverage of Boeing Co’s 787 Dreamliner jet, which had suffered its third mishap in as many days, I was ready for action. Here comes another blog post chastising corporate America for failing to be transparent in their PR missteps. But the story made me cool my jets....
Jeff Domansky's insight:

Interesting point of view on the Boeing Dreamliner crisis

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Future of Content: Interview with Scoop.it's CEO Guillaume Decugis | Intelligent Head Quarters

Future of Content: Interview with Scoop.it's CEO Guillaume Decugis | Intelligent Head Quarters | Public Relations & Social Media Insight | Scoop.it

...Many people are realising that content curation can help them navigate today’s chaotic online world, which is overfilled with information. They need trusted sources, whom can make sense of all the noise. Business are also realising that it is a critical component to their content marketing strategies. The fact is, all major brands are now online and companies can now quickly build up thought leadership through Content Curation....


Guillaume Decugis: "We’re actually the opposite of content farming. Content farming was about producing cheaply low quality content to game Google through SEO tactics and algorithmic aggregation. This means you have 800 stories on “At what time does the SuperBall starts?” for instance. In other words, spam. Scoop.it users however don’t add to the noise but fulfill a very noble and important role: they help quality existing content be surfaced and distributed to the right audience. The Web used to be dominated by algorithms; it’s turning more and more humans thanks to social networks and human curators. And it’s a good thing."...

Jeff Domansky's insight:

Here's an excellent interview with Scoop.it co-founder Guillaume Decugis. Thoughtful comments on the future of curation and content...

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Top 250 Social Internet Retailers

Top 250 Social Internet Retailers | Public Relations & Social Media Insight | Scoop.it

So who are these social media front runners? Most of them are the big named brands that you know and love.Victoria’s Secret, Walmart and Adidas lead the Facebook front, while Nordstrom, Williams-Sonoma and Barneys New York lead on Pinterest.

 

Want to slip to the top? Know your demographic, produce engaging content and find the social media platform that’s right for you...


Via janlgordon
Jeff Domansky's insight:

Jan Gordon's comments on the data are worth reading. A very interesting social media snapshot for retailers, marketing and PR pros...

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janlgordon's comment, January 15, 2013 9:21 PM
Hi Brian Shields - thanks so much for your comment here. Very interesting information on this infograph for sure!
Mercor's curator insight, February 25, 2013 11:32 AM

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Twitter’s Social Impact Can’t Be Measured, But It’s The Pulse Of The Planet | TechCrunch

Twitter’s Social Impact Can’t Be Measured, But It’s The Pulse Of The Planet | TechCrunch | Public Relations & Social Media Insight | Scoop.it

When you sit back and think about how far Twitter has come since it launched in 2006, its rise to glory is impressive. It’s difficult to make your way through a day without seeing a tweet referenced on television, the radio, or on a news website. It doesn’t mean that Twitter is the biggest or most popular company or service in the world, but it does prove that its social impact has reached a level that not many technology companies have reached.

 

When you want to search for something online, you “Google It.”

 

When you want to connect with friends, or someone that you just met, you “friend them on Facebook.”

 

When you want to share your random thoughts with the world, you “tweet it.”...

Jeff Domansky's insight:

TechCrunch reflects on the impact of Twitter...

 

There are many reasons why it didn't your and why it's still such a popular channel. It's certainly still my favorite along with Scoop it of course.

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What Five Experts have to Say About Measuring Social Media | SEOmoz

What Five Experts have to Say About Measuring Social Media | SEOmoz | Public Relations & Social Media Insight | Scoop.it

...On the one hand, stakeholders need to know what they are getting out of social media, but on the other, we can’t allow either the analysts or the critics to mislead our clients, because at the very least, it makes everyone’s job harder and doesn’t move marketing forward. This is something I call bromarketing – a variation of the broscience that is popular in the weight lifting space.

Bring in the experts!

BlitzLocal CEO Dennis Yu, genius marketer Ian Lurie, EdgeRank expert Chad Wittman, Social Nerdia founder & Sprinklr director and strategist Esteban Contreras, and awesome marketing podcast host and consultant Bob Knorpp were kind enough to help me look at measuring and valuing social media based on their experience and knowledge....

Jeff Domansky's insight:

Great insight into how you can reliably measure social media from this panel of experts....

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PR Fail: Cinemark Invites Families of Aurora Shooting Victims to Theater Reopening | PRNewser

PR Fail: Cinemark Invites Families of Aurora Shooting Victims to Theater Reopening | PRNewser | Public Relations & Social Media Insight | Scoop.it

A note to readers: While most of the PR failures we write about are unfortunate, they are also amusing (on some level). This one, however, cannot be categorized as anything but horrifically insensitive, bordering on cruel.

 

Relatives of the victims of last summer’s movie theater shooting in Aurora, Colorado recently received invitations from Cinemark USA to attend the reopening of the same theater at which their loved ones lost their lives. The invitations, which were sent just after the holidays, urged recipients to “reserve [their] tickets” for an evening of remembrance and a movie to follow.

 

In response, family members sent a strongly-worded letter to Cinemark in which they expressed anger and outrage at the company’s lack of compassion, calling the invitation “disgusting”. They also noted that Cinemark representatives never reached out to offer their condolences; the company even rebuffed requests to meet with family members without lawyers present. The letter admonishes the reopening celebration as a “thinly veiled publicity ploy” and calls for a boycott of the theater....

Jeff Domansky's insight:

It's hard to imagine a more insensitive, poorly conceived and predictable PR fail than this one. It happens so often when marketing departments act first and think later. 

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How To Identify Your Social Media Influencers | iStrategy Blog

How To Identify Your Social Media Influencers | iStrategy Blog | Public Relations & Social Media Insight | Scoop.it

...According to Neilson Global trust survey back in 2009, only 14% of people trust ads while 78% of people trust consumers’ recommendations.


While the number may change today, the concept of consumers trusting their friends’ recommendations remains the same.


Recently, I wanted to watch a movie and I couldn’t decide if I should watch Wreck it Ralph or Rise of the Guardians, so I asked my editor Henry for his opinion, and he recommended me to watch Wrect it Ralph. I went with his suggestion and I didn’t regret it. But guess who just lost one customer here because somebody I trust pointed me the other way? 

 

The big question is how do you find these influencers or brand advocates? There are a couple of tools out there that can help you with that....

Jeff Domansky's insight:

Aaron Lee shares a useful list of five social media tools to help you identify "influencers"...

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The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | HubSpot

The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | HubSpot | Public Relations & Social Media Insight | Scoop.it

...I think the best marketing metrics look at the total cost of marketing, including program spend, salaries of the team, and overhead, and relate that cost to the results you care about -- revenue and customer acquisition. Other metrics like cost per lead, cost per follower, or cost per page view can be useful to look at within a marketing team, because they can help you make decisions about where to focus and what parts of your marketing process are broken; but most CEOs really just care about the cost and the net results, not the interim steps. This list of metrics is meant to focus on the most critical measures of marketing that your CEO will likely want to discuss with you.

 

Here are some metrics I've found useful over the past 5 years at HubSpot while growing our company, working with our CEO and CFO, and talking with our board members. I don’t have all the answers -- so please add your favorite metrics and thoughts on these metrics in the comments....

Jeff Domansky's insight:

This is a high-level look at critical marketing metrics for social media. highly recommended.

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Myths and Realities of Employee Engagement | Career Partners

Myths and Realities of Employee Engagement | Career Partners | Public Relations & Social Media Insight | Scoop.it

...Research indicates that engaged employees contribute to the long term success of organizations.  There are many perspectives about the value and practice of employee engagement.  This Myths and Realities Checklist can help sort fact from fiction....


Via Daniel Watson
Jeff Domansky's insight:

Employee communicators will find this checklist useful...

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Daniel Watson's curator insight, January 16, 2013 7:13 AM


Sorting fact from fiction is a regular challenge faced by most business owners, and in the area of employee engagement, a reality check is vital before taking any action designed to improve employee engagement levels in a business.


Acting from gut feeling, the collective invalidated wisdom of various business commentators, or in haste without proper diagnosis the current state of affairs, are all likely to see a business owner make changes according to mythical solutions that will not result in the required productivity improvements.


This excellent article, suggests that many business owners could make more successful attempts to improve employee enagagement with their businesses if they first recognised the myths that abound in this arena, and it identifies 10 such myths and provides a reality check for each.

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Inside a serial narrative: A story is ‘a promise that the end is worth waiting for’ | Poynter

Benham and her husband, journalist Tom French, were faced with a pivotal question: Fight for their daughter’s life or let her go? In a recent three-part series in Poynter’s Tampa Bay Times, Benham wrote about how she and French confronted this question and how the answer they sought has changed their lives.

 

“A story is a promise,” French said to her as they read to Juniper. “It’s a promise that the end is worth waiting for.”


Via Gregg Morris
Jeff Domansky's insight:

This was powerful, personal storytelling which I guess are the other components of great stories.

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12 Month Total Online Presence Blueprint | Duct Tape Marketing

12 Month Total Online Presence Blueprint | Duct Tape Marketing | Public Relations & Social Media Insight | Scoop.it

You must come to think of building a Total Online Presence as an intention and a continuous work in progress....

 

With that in mind, I present a 12-month plan of attack or blueprint for working on your presence in the coming year. I’ve long taught this “live by the calendar” approach as I think it helps business owners, who wear many hats, get above the overwhelm by taking it topic by topic and manageable bit by bit in an attempt to forge something that looks like continuous progress....

Jeff Domansky's insight:

John Jantsch shares really practical social media strategies and breaks it down into easy bites for anyone who feels overwhelmed. A must-read.

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30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | Public Relations & Social Media Insight | Scoop.it
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't

Via janlgordon
Jeff Domansky's insight:

I agree with Jan. These are useful tips for bloggers.

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Jeff Domansky's comment, January 17, 2013 2:48 PM
Jan, I always enjoy your curation. Keep the great material coming.
janlgordon's comment, January 19, 2013 12:36 AM
Thanks so much Jeff Domansky, I really appreciate your kind words!
Joe Winpisinger's comment, January 26, 2013 11:19 PM
Outstanding article... blogging is harder than most people think and that is why so many quit.... My blog is finally starting to pay off after a long while.... have to keep going even when only a few are reading... thanks...
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Megan Fox: What's the point of Twitter? | The PR Coach

Megan Fox: What's the point of Twitter? | The PR Coach | Public Relations & Social Media Insight | Scoop.it
Megan Fox quits Twitter after 5 days

 

After just one week and 29 Tweets, a big Hollywood star is getting a high profile divorce. From Twitter, that is. The Twitterverse buzzed with some of her 208,508 followers shocked, dismayed or in tears.

 

It all started so well when the beautiful and talented actor/director (@MeganFox) joined Twitter on January 3rd....


That all ended with a crash with her January 9th tweet...

 

To her credit, Fox asked the important social PR question and hashtag:#WhatIsThePoint ???...

Jeff Domansky's insight:

A nice social media lesson from actor Megan Fox who bailed from Twitter after less than a week. I explore the social media challenges for all...

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NRA Chooses Worst Possible Time to Release ‘Target Practice’ App for Kids | PRNewser

NRA Chooses Worst Possible Time to Release ‘Target Practice’ App for Kids | PRNewser | Public Relations & Social Media Insight | Scoop.it

Hunting, like public relations, is all about timing. So it’s utterly inconceivable that the NRA has decided that now, as the country is still bereaved, shocked and confused about a spate of unfathomable mass shootings from Colorado to Connecticut, is a good time to release its Target Practice app, which is tailored for gun enthusiasts ages four and up.

 

Yes, four and up.

 

The politics of the gun debate aside, we’re perplexed by this app release. The NRA has the resources to employ the best in the PR business, yet this decision is a good example of everything a brand shouldn’t do when navigating a deeply emotional moment for the public (and attempting to emerge with its reputation intact)....

Jeff Domansky's insight:

Perhaps I'm missing the PR and reputation management strategy and logic here? Incredible.

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5 Internet Marketing Lessons From the Big C

5 Internet Marketing Lessons From the Big C | Public Relations & Social Media Insight | Scoop.it

Marty Smith shares five Internet marketing lessons such as Be Here Now he learned from surviving cancer. Lessons every Internet marketing team should know....


Via Martin (Marty) Smith
Jeff Domansky's insight:

Great marketing tips Marty! More important, you're also an inspiration...

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Martin (Marty) Smith's comment, January 15, 2013 9:11 PM
Thanks Jeff. You too!