Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Content Curation Guide for SEO

Content Curation Guide for SEO | Public Relations & Social Media Insight | Scoop.it

Via Marc Rougier
Jeff Domansky's insight:

Well thought description of the curation process.

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Bev Dantz's curator insight, October 8, 2013 8:56 AM

Great description of what content curation is and why/how it works!

Ali Anani's curator insight, October 21, 2013 12:58 AM
Self-explanatory guide- a very relevant work
John Thomas's curator insight, February 10, 2014 6:53 AM

Content Curation Guide for SEO | 

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As marketers admit digital shortcomings, is the digital economy really as vibrant as portrayed?

As marketers admit digital shortcomings, is the digital economy really as vibrant as portrayed? | Public Relations & Social Media Insight | Scoop.it

...What is getting lost in all this digital hype (or not), is that marketing is a layered set of objectives, messages and channels. The marketing guru Philip Kotler defined the product at three levels: its core proposition, the supporting benefits, and the ancillary elements such as distribution. One leading media buyer explained to me recently that his company now plans around sixteen different channels, each with a different objective. And each must reflect the overall brand concept, while demonstrating the (dreaded) ROI to the client.


One of the attractions with digital is that is measurable, but one must ask (and this is part of the challenge being put up by the marketers) are we measuring the right thing? Fantastic that 10 per cent of users click through, but if the number of users is only 20 per cent of those that could be reached through conventional means, does the math ad up?...

Jeff Domansky's insight:

All about measuring what matters when it comes to social media.

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Blogging like Ogilvy: What Bloggers can Learn from Agencies

Blogging like Ogilvy: What Bloggers can Learn from Agencies | Public Relations & Social Media Insight | Scoop.it

David Ogilvy is one of the biggest names in advertising, and since advertising is all about “big names”, that’s saying a lot. He created some of the most iconic advertising slogans and imagery in the world, and in 1962, Time magazine called him “the most sought-after wizard in today’s advertising industry.”


Even though Ogilvy created ads at another time, for another audience, his messages have endured for many decades. And the lessons learned from a lifetime in advertising agencies are still applicable today. Bloggers can learn a lot from the world of advertising agencies – about how to target an audience, to think creatively about content, and to manage your time and projects effectively...

Jeff Domansky's insight:

What can bloggers learn from Ogilvy and his advertising agency wisdom? Much to learn.

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What's New in Marketing? Sept 2013 - Smart Insights Digital Marketing Advice

What's New in Marketing? Sept 2013 - Smart Insights Digital Marketing Advice | Public Relations & Social Media Insight | Scoop.it

Each month we review the developments in digital marketing and share our alerts on what we see as the “must-know” developments across all the digital marketing platforms.


We also share some of our own advice for marketers. This month we start with two new free guides to help with marketing planning. Watch out for more advice on Planning and Strategy in the Autumn as we countdown to 2014 with our new #PlanToSucceed campaign....

Jeff Domansky's insight:

A look at social media trends including updates on two major changes within Google and Pinterest.

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The Power of I Don't Know

The Power of I Don't Know | Public Relations & Social Media Insight | Scoop.it

In a 2012 study on the state of marketing conducted by IBM, 52 percent of Chief Marketing Officers said that they are unprepared for the expected level of complexity over the next five years. Which only makes me wonder whether the other 48 percent were posturing, daydreaming when they answered the survey, or really think they have it all figured out.


From big data to the myriad of little dials we need to turn in managing our brands, there has never been more to do, less time in which to do it, and such a paucity of patience for poor performance.So what’s a marketer to do? Develop more sophisticated systems and tools? Invest in new methodologies and engagement strategies? Create deeper integration between every function in their business--from IT and Finance to Customer Service and Sales?


(Yes, yes, and yes.)...

Jeff Domansky's insight:

If you don't know every answer, there can be value in admitting it up front.


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12 Experts Share Top Curation Tips

12 Experts Share Top Curation Tips | Public Relations & Social Media Insight | Scoop.it

Six steps to easy content curation.


Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.


I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.

Jeff Domansky's insight:

Great curation tips, tools and best practices from 12 expert Scoop.it curators.

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Lee Wise's curator insight, October 7, 2013 10:54 PM

Some will enjoy this resource!

wanderingsalsero's curator insight, October 20, 2013 8:12 PM

I haven't read this yet but "panels" are always a good way to get a synopsis of any subject......in this case: curation.

Maria Richards's curator insight, March 29, 2014 4:51 PM

It seems so simple here!

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This Is Why No One Follows You on Twitter

This Is Why No One Follows You on Twitter | Public Relations & Social Media Insight | Scoop.it
Twitter users often make the decision of whether or not to follow someone in seconds, meaning that you have very little time to impress.


We looked into why people chose not to follow profiles on Twitter, and crowdsourced a variety of reasons that users give for not hitting that "Follow" button.

Jeff Domansky's insight:

Just the basic Twitter stumbles that can make you look like a Twit!

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