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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why LinkedIn is a Sleeping Giant of Publishing | Digiday

Why LinkedIn is a Sleeping Giant of Publishing | Digiday | Public Relations & Social Media Insight | Scoop.it

Let’s say you were to construct the ideal business publisher from scratch. It would have a strong tech platform that doesn’t slow down because of too many users or ads. It would foster direct connections. It would also have writers who were the most influential people in their industries. It would be digitally native. And it wouldn’t be overly reliant on ads.


Now look at LinkedIn. Back to the ideal business publisher. Now back to LinkedIn.

 

Over the last four months, LinkedIn, always living in the shadow of the sexier social platforms, has quietly built out a publishing platform. It is now a publisher in its own right, under former Fortune editor Dan Roth, with LinkedIn Today feeding aggregated articles from more than 1 million publications to LinkedIn’s 200 million users based on their preferences. It complemented that with an original publishing effort around “influencers,” recruiting a who’s who of business like Richard Branson, T. Boone Pickens and Ari Emanuel, and about 250 others....

Jeff Domansky's insight:

Really great article on the emergence of LinkedIn as publisher. The lines keep blurring between traditional and native publishers

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12 Months of Content Marketing Ideas for SlideShare | CMI

12 Months of Content Marketing Ideas for SlideShare | CMI | Public Relations & Social Media Insight | Scoop.it

...To help you get over that hurdle, here are 12 easy-to-create SlideShare ideas — enough for a year’s worth of monthly presentations. These ideas are followed by tips for putting them to work, and for leveraging your completed SlideShare presentations....

Jeff Domansky's insight:

A dozen excellent content tips and a reminder how easy Slideshare can be for content and SEO. 

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Great Social Media Requires a Bigger Trash Can | Social Media Explorer

Great Social Media Requires a Bigger Trash Can | Social Media Explorer | Public Relations & Social Media Insight | Scoop.it

Nichole Kelly explains why an amazing content strategy and a big trash can are the key to success in social media.

 

In marketing circles we’ve been talking about content marketing for a few years, but for some reason it hasn’t resonated with executives. And it’s partly on the shoulders of marketers who ask for budget approval on a “social media” campaign instead of a content marketing campaign. It also doesn’t help that content marketing isn’t a big company that the news stations can report on.

 

It is a disparate, disconnected, organic being that safely hides behind the curtain generating success or failure of online campaigns. Respectfully, it is the elephant in the room. When a marketer’s social media campaign fails too many times they chalk it up to the social network being wrong versus the fact that their content strategy was wrong.

 

We need to stop talking about “social media” and start talking about digital content marketing. Because content is the backbone to any successful campaign or strategy. The best digital marketing strategy will fail every time in execution if the content behind it sucks. The problem is creating amazing content consistently isn’t easy. It takes focus, creativity, a willingness to test and a preposterous threshold for failure....

Jeff Domansky's insight:

This is a valuable read for content marketers... 

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PR Firm Gets Client's Site Blacklisted for Duplicate Content | Spin Sucks

PR Firm Gets Client's Site Blacklisted for Duplicate Content | Spin Sucks | Public Relations & Social Media Insight | Scoop.it

In Content Chemistry, there is a story of how a company hired a PR firm to launch their new website. The firm got the site blacklisted. Learn what happened....

 

Rather than write an original news release, though, the PR firm simply copied the text from the website’s home page and submitted it to the online newswires. Oh yes. They copied the text from the website’s home page as their “news release” (I seriously hate PR people sometimes; more on that here).

 

What is wrong with people? Can you imagine paying for a PR firm to do that? I’d be furious. But I’d be even more furious when I discovered what happened next. Because the wires automatically post to websites around the globe, within minutes there were more than 1,000 instances of that home page content on the web.

 

Duplicate content is a big no-no for the Google algorithms, So the site was flagged as likely spam and they blacklisted the domain. Suddenly the website dropped from search results, even when you typed in the exact company name....

Jeff Domansky's insight:

Great lesson and a bad PR, SEO outcome from a lazy PR firm.

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Martin (Marty) Smith's curator insight, February 19, 2013 9:44 AM

What You Don't Know Can Kill Your Website
This story demonstrates two of my favorite Internet marketing points:

* There are no more than 1,000 people in the world capable of making millions online.

* Stupid is as stupid does.

The second bullet may feel like a tautology, a circular truth, but there is enough blame to go around here. Sure the PR agency should be SHOT but so should the IT group, the marketing team and even the customer service team. 

Any job that is outward facing must know SEO basics, and all of the authors who've been pounding the "SEO is dead" drum need to read this article. SEO is not so dead that a mistake can't get your site in Google jail, so not dead at all. 

Here is how your website can avoid such a mess:

* PR Releases are NEVER copied to your website UNLESS they are in a "no follow" zone (an area your IT tem prohibits search engine spiders from reading). 
* Safer to simply BAN any wire release from your website always. 
* If the content of the release is valuable REWRITE IT (even though I am not a fan of using PR newswire content on my websites). 
* If there is any doubt then the content in doubt is duplicate and should be removed or rewritten. 
* SEO Press releases are, much like email marketing, LIVE AMMUNITION so proceed with extreme caution. 
* Vet anyone touching anything on or about your website. 

This last bullet is TOO IMPORTANT to skip over. If you don't know SEO as well as you would like HIRE SOMEONE to help with vetting of a PR agency, content writer or web designer. I've been an Internet marketer for more than 12 years and can vet SEO TRUTH from FALSEHOODS very fast. 

If you can't do the same HIRE ME or someone like me to help vet those about to babysit your website. Least you think I am shilling for work I will do any such vetting FREE OF CHARGE (but subject to my availability which is getting less and less every day).


I already have more work than I can handle (just about), but it takes me 5 minutes to know if someone about to mess with your website knows their stuff, so sent me an email (Martin.Smith(at)Atlanticbt.com) and I will be glad to help. 

Your website is the crown jewel of your brand. As your website goes so goes your company, so don't play with it, don't let strangers approach it and never let an idiot do something to it that can't be undone.    

 

Jeff Domansky's comment, February 19, 2013 1:22 PM
Marty, this is superb advice! Agencies, freelancers, marketers and PR people take note.
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What You Can Learn From Carnival Cruise Crisis Communications | Melissa Agnes

What You Can Learn From Carnival Cruise Crisis Communications | Melissa Agnes | Public Relations & Social Media Insight | Scoop.it

Melissa Agnes analyzes Carnival Cruise's Crisis Communications on social media. Discover what you should absolutely take away from this case study. Though there are many aspects that I could write about regarding the way Carnival Cruises handled the management of this crisis, I’ve chosen to evaluate and analyze their social media crisis communications (go figure!). The following evaluates both Carnival Cruises Facebook and Twitter crisis communications, from beginning to end of the crisis..?

Jeff Domansky's insight:

Great analysis and I agree Carnival has done some things right in managing this crisis.

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Brooklyn Quevillon's curator insight, February 20, 2013 12:16 PM

 I re scooped this case because it evaluates both Carnival Cruises Facebook and Twitter crisis communications, from beginning to end of the crisis

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Our survey finds PR pay disparities by gender, type of employer | PR Daily

Our survey finds PR pay disparities by gender, type of employer | PR Daily | Public Relations & Social Media Insight | Scoop.it

Women are a majority in the industry but lag in high salary categories, PR Daily's first such survey reveals. And PR agencies predominate at the highest and lowest pay scales. Men are overrepresented in high salary brackets in the public relations industry, while women disproportionately fill in the lowest ranks, the first-ever PR Daily Salary and Job Satisfaction survey shows. But if you're slogging along for low pay at an entry-level position at a PR agency, don't despair. In the long term, you may come out ahead. Agency staffers led among those earning in the highest salary bracket....

Jeff Domansky's insight:

No surprises but an unacceptable status quo.

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PR Fail: Carnival Cruise Lines Needs to Clean Up Its Poop Deck | Flack Me

PR Fail: Carnival Cruise Lines Needs to Clean Up Its Poop Deck | Flack Me | Public Relations & Social Media Insight | Scoop.it
... The deplorable thing in all of this is that the bigwigs at Carnival do not seem to have a clue on how to deal with this crisis. Take this dude, for example: Vance Gulliksen, a Carnival spokesman, wrote in an email response to questions that the company and outside agencies would conduct a detailed investigation of the accident. He added that Carnival complies with all safety standards set by the International Maritime Organization, a United Nations agency. "Indeed, Carnival's own standards and policies often exceed international regulations," he wrote. While that is impressive to write, and I'm sure he is proud of himself for remembering that talking point, it doesn't do that much good to the millions of people who have been watching this ordeal on the high seas unfold. From news stories to tweets, posts to a helicopter overhead, you think any talking point is going to help the tales of woe involving human waste in staterooms, four hours in line for a lukewarm hamburger, and kids freaking out because they have to pee overboard? Not. so. much. Oh yeah. And #cruisefromhell trended nationwide for two days. Good on ya', Carnival....
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12 Best Twitter Tutorial Videos of All Time | Social Media Today

12 Best Twitter Tutorial Videos of All Time | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Are you looking to learn more about the social network Twitter? Lots of helpful guides exist, but we've rounded up the most popular Twitter video tutorials ever all right here for your viewing pleasure.
Jeff Domansky's insight:

These videos are an excellent resource for Twitter newbies, small business and as a refresher.

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Tesla vs. The New York Times: Everyone's a Media Company/Critic Now

Tesla vs. The New York Times: Everyone's a Media Company/Critic Now | Public Relations & Social Media Insight | Scoop.it
Telsa's rebuttal to the New York Times might be one of the most compelling case studies for content marketing yet.

 

...Tesla didn’t succeed by using some magic marketing formula; they just did what journalists have been doing for years—finding a story and breaking it. Breaking stories has long shown to be the best way to build an audience, and that applies to brand publishing, too.

 

It will be interesting to see how Telsa measures the success of Musk’s rebuttal, but beyond the number of sales they estimate that they saved, Tesla has to feel vindicated about the influence and power they’ve demonstrated and gained this week....

Jeff Domansky's insight:

I'd say it's more about crisis PR and reputation management than "content marketing."

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Medieval Mass Media | Kottke.org

Medieval Mass Media | Kottke.org | Public Relations & Social Media Insight | Scoop.it

Seeing how quickly news of the resignation of Pope Benidict XVI spread on Twitter, The Atlantic's Rebecca Rosen wondered how people found out about the last Papal resignation back in the Middle Ages.

 

In 1415, mass media happened not on a TV but at, well, Mass. "This is the big thing about the Middle Ages," George Ferzoco, a medievalist at the University of Bristol, told me. "We tend to think that they had no such thing as a mass medium. The fact is they did. And that mass medium was the sermon, because everyone would regularly be at one....

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How to Size Images on Social Media: A Cheat Sheet | Cyberjournalist

How to Size Images on Social Media: A Cheat Sheet | Cyberjournalist | Public Relations & Social Media Insight | Scoop.it
Jeff Domansky's insight:

This is an excellent resource for bloggers and web designers. It illustrates how a good infographic can deliver practical, useful information.

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Conversation Agent: 48% Combine Social and Search in Buying Process | Valeria Maltoni

Conversation Agent: 48% Combine Social and Search in Buying Process | Valeria Maltoni | Public Relations & Social Media Insight | Scoop.it

We're social creatures, we tend to follow the advice of our friends and neighbors. 78 percent of us would rather buy a product or service upon the (genuine) recommendation of another person than by clicking on an ad. Even though one third of that number posts reviews online. 

 

Which is where social comes in, and why combining search and social is increasingly the best way to purchase. Already, 48 percent combine both in their buying process. 

 

Customer service is social. If you do well by customers, you can proudly play back to them the comments, reviews, and discussions they have about how well you did....

Jeff Domansky's insight:

When it comes to business, social matters, big time. Check out the numbers in these infographics.

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Integrated approach to marketing, advertising, PR essential in digital era | National Post

Integrated approach to marketing, advertising, PR essential in digital era | National Post | Public Relations & Social Media Insight | Scoop.it
Integrated approach to marketing, advertising and PR essential in digital era National Post Mitch Joel, president of digital marketing agency Twist Image, offers a quick breakdown of messaging 101 and a glimpse into the future: “Marketing is the...

Via Mick Say, David Simpson
Jeff Domansky's insight:

Integration will win every time in traditional marketing and social marketing.

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Search Engines More Trusted Than Social Media For News & Information | SearchEngineLand

Search Engines More Trusted Than Social Media For News & Information | SearchEngineLand | Public Relations & Social Media Insight | Scoop.it

When it comes to getting general news and information, consumers worldwide put as much trust in search engines as they do in traditional media — and more in both than they do in social media.

But, the numbers don’t portray any single source as highly trusted, which suggests that consumers are at least trying to vet the accuracy and trustworthiness of what they find in today’s information-saturated world.

The data comes from the recently released 2013 Edelman Trust Barometer, the 13th annual global survey that uses data from “informed publics” — college-educated individuals in upper income brackets that follow public policy issues and are active media users....

Jeff Domansky's insight:

Interesting research on trust in traditional and social media.

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How To Get Quality Content Marketing On The Cheap | Heidi Cohen

How To Get Quality Content Marketing On The Cheap | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Creating enough content to feed the social media beast and having sufficient content marketing resources are among the top content challenges facing marketers despite the fact that their companies have amassed lots of evergreen content over years in the form of advertising, product information, presentations, whitepapers, photographs, press releases and other information. Therefore before you dive into creating new content, mine your existing content to improve its effectiveness. Here are seven tips to improve the effectiveness of the content you currently have....

Jeff Domansky's insight:

Your own content is sometimes a forgotten resource.

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Don’t Tell Me Your History In Chronological Order | Business Insider

Time for message clarity?...

 

I’ve realized recently that I’m tired of hearing histories. And I’m tired of telling mine. It’s easy to find out most by a simple search on the web. Or a scan through LinkedIn. Or listening to one of the video interviews I’ve done where someone has said “tell me your story.”

 

I was thinking about this especially in the context of any interview. I don’t care where you went to school (I never have). I don’t care what your first job was. I don’t care what happened 15 years ago. I care what you did yesterday, and last month, and last quarter, and last year. That’s probably as deep as I want to go in the first five minutes of our interview. Sure – I’ll go back further in specific examples, but I don’t need to spend the first fifteen minutes hearing your story from beginning to today. It lulls me into a false sense of complacency, making me feel like I know you better because I now know your version of your history, when in fact I don’t know you at all....

Jeff Domansky's insight:

Reminder that your messages need clarity AND brevity!

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Burger King Twitter Hacking: Take A Chill Pill | Dave Fleet

Burger King Twitter Hacking: Take A Chill Pill | Dave Fleet | Public Relations & Social Media Insight | Scoop.it

...Burger King’s Twitter account was hacked today, with the hacker turning the company’s Twitter page into an offensive mock-up of a McDonalds Twitter channel. An hour and fifteen minutes later, the account was suspended, but not before the news spread across the social media fishbowl at lightning speed.

 

As often happens, a huge amount of basement punditry has already begun. I’ve already had to call BS when I saw someone asserting that it took Burger King “too long” to address the situation....

Jeff Domansky's insight:

Dave Fleet provides an excellent analysis and caution.

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Social Media and Brands: 10 Charts You Need | Heidi Cohen

Social Media and Brands: 10 Charts You Need | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Do you know where your customers engage on social media, what they’re doing, and how they engage? More importantly, do you know how they view your brand’s social media engagement? If you’re like many marketers, you don’t have a clue. To provide marketing insights into how consumers view brands on social media, here’s analysis of research from Technorati Media, which gathered input from over 1,200 customers for their 2013 Digital Influence Report, and comScore’s, 2013 US Digital Future report....
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Linda Dap's curator insight, February 19, 2013 3:09 AM

Een analyse van onderzoek onder 1200 klanten voor US Digital Influence Report 2013 en comScore 2013, US Digital Future Report. Goed om mee te nemen in je eigen online strategie. 

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How to Use Google Analytics for PR | Business 2 Community

How to Use Google Analytics for PR | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

... A constant obstacle in PR is measuring value. How do you prove to your client that an expert column on Entrepreneur.com is valuable to them? One easy way is via traffic to their website. The client should value traffic to their website (even if they don’t have ecommerce) because visits to a website translates into customers. Once they’ve landed on your website, it’s much easier to get them to do something. It’s like inviting someone into your home, once they smell the delicious muffins you are baking, they are going to want to try one. But before they are even in the house, how are you going to get them to try a muffin? So, how can you prove to your client that what you’re doing is bringing them web traffic? There are 2 ways this can be done with Google Analytics...

Jeff Domansky's insight:

If you're not measuring, how do you know you're successful? 

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Bad PR Is Better Than No PR: As Touré Shows, Shock Reigns Supreme In Cable News | Mediaite

Bad PR Is Better Than No PR: As Touré Shows, Shock Reigns Supreme In Cable News | Mediaite | Public Relations & Social Media Insight | Scoop.it
...There’s a scene in the Howard Stern autobiographical movie Private Parts where the great Paul Giamatti (playing the role of Howard’s boss, Pig Vomit) is reviewing Stern’s ratings rise with a radio researcher. It perfectly sums up the bad-PR-is-better-than-no-PR mentality in cable news today: Researcher: The average radio listener listens for eighteen minutes. The average Howard Stern fan listens for – are you ready for this? – an hour and twenty minutes. Pig Vomit: How can that be? Researcher: Answer most commonly given? “I want to see what he’ll say next.” Pig Vomit: Okay, fine. But what about the people who hate Stern? Researcher: Good point. The average Stern hater listens for two and a half hours a day. Pig Vomit: But… if they hate him, why do they listen? Researcher: Most common answer? “I want to see what he’ll say next.”...
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10 Free Essential Resources for Community Managers | Social Media Today

10 Free Essential Resources for Community Managers | Social Media Today | Public Relations & Social Media Insight | Scoop.it
A collection of the best free resources for social media managers on how to build a community, keep them engaged and the day-to-day toolkit such as a social media content calendar template and a social media sizing cheat sheet.
Jeff Domansky's insight:

Nice list of basic social media tools and templates.

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Why Your Blog Needs to be Optimized for Mobile Devices | Blogging Tips

Why Your Blog Needs to be Optimized for Mobile Devices | Blogging Tips | Public Relations & Social Media Insight | Scoop.it

...More and more people are searching the web on their mobile phones. It’s even believed that mobile Internet will surpass desktop Internet use by 2014. That’s according to Microsoft data.

What does this mean for your blog?

Since most people are with their mobile phones, there’s a better chance of getting your blog read. You have to utilize all possible avenues for obtaining traffic. And since it’s found that Americans spend, on the average, 2.7 hours on their mobile phones checking social networks, they’re more likely to stumble upon blogs being passed around different sites.

 

The increase in number of people using the Internet through mobile devices (smartphones and tablet PCs) signals a new era for marketers, website owners, and bloggers. This just opened up a new source of traffic for you....

Jeff Domansky's insight:

Get mobile and get a bigger blog audience...

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The 3 Different Types of Readers on Your Business Blog | remarkablogger

The 3 Different Types of Readers on Your Business Blog | remarkablogger | Public Relations & Social Media Insight | Scoop.it

If you don’t know who you’re talking to, then how do you know what to say?

 

Even though you already know who your target market is (oh, God, I certainly hope you do), did you know you are still writing for three distinct audiences? What I’d like to do today is explain these three audiences to you and give you tips for how to write for each one. That way, your blog posts will reach the right people and have a greater impact on them (and on your bottom line)....

Jeff Domansky's insight:

Here's a good reminder about writing to your audience.

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Study shows social media drives sales | LeadersWest

Study shows social media drives sales | LeadersWest | Public Relations & Social Media Insight | Scoop.it

Recently released research by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases.

 

The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes. By analysing their unique collector data, researchers were able to show that these participants increased their purchases from program partners by 15-30 per cent over non-participants.

 

It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions....

Jeff Domansky's insight:

Research proves that social media marketing can deliver measurable ROI...

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Why Brin & Page Really Started Google: Their Pizza Delivery Idea Failed

Why Brin & Page Really Started Google: Their Pizza Delivery Idea Failed | Public Relations & Social Media Insight | Scoop.it
Rick Klau of Google Ventures posted a video from Google's co-founder, Sergey Brin speech he gave last fall at Google Ventures CEO Summit.


He explained a story that most people do not know, how Google really got started.


Via Joy Bhattacharya
Jeff Domansky's insight:

Fun story by Google co-founder Sergey Brin....talk about Mystic Pizza ;-) 

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Os Ishmael's curator insight, February 18, 2013 6:21 PM

From pizza to mogul!