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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Magazine Publishing Is About To Explode: A survivor’s guide for magazine lovers (and haters)

Magazine Publishing Is About To Explode: A survivor’s guide for magazine lovers (and haters) | Public Relations & Social Media Insight | Scoop.it

The ticking time bomb that has defined the intersection of print and digital publishing went off over the past few weeks. It’s not the fault of any executive, technology or business model. It’s simply the beginning of a new cycle of magazine content and delivery.

 

It you love magazines, it’s all about discovery and great value right now. If you don’t like magazines, this explosion increases the chances that you just might change your mind. Think about this: We’re coming off a week in which one of the world’s biggest publishing companies (Time Inc.) tried to sell its library to another of the world’s biggest publishing companies (Meredith). The deal fell apart. And in the same week, another global giant (News Corp) announced that its newly spun-off publishing division will get a $2.5 billion cash infusion, some of which will spawn a new WSJ.Money print magazine, and some of which will go to digital newspaper publishing.

 

This mass change, growth, and implosion is the reality for publishers over the next few years. It’s print vs. digital, and a game of survival of the fittest. Behind the scenes, some publishing executives are clinging to the vision that print will still be the best business magazine model for the right content and the right audience. And then others are seeing the dramatic changes with the long-term view that digital models will win out. This is happening faster than most people think....

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Digital publishing is changing magazines, just don't call it 'content' | TheMediaBriefing

Digital publishing is changing magazines, just don't call it 'content' | TheMediaBriefing | Public Relations & Social Media Insight | Scoop.it

One of the first things that crops up in conversation these days is the language of digital. The word content is over-used by marketers and publishers. The term does a disservice to the creative process behind it. I find it quite hard to think of stories as content – it’s so far removed from what it takes to do. In the digital age, journalism is still – just – clinging on by its fingernails and using the catch-all moniker of content is not helping its standing.

 

Content covers all players, from finely honed pieces by professional journalists and commentators, to rants by amateurs. However, just because everyone now has access to a publishing platform online, doesn’t meant quality editorial is a dying art, nor does it mean that those producing quality editorial should ignore the changes happening in the publishing world. On a site like xoJane – to which I contributed to for a short stint – you’re trying to connect with people. You’re no longer handing down stone tablets for them to read. I think that’s a very important – and good – part of what’s happened to communication....

Jeff Domansky's insight:

All about content, there I've said it!

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Meredith, the Publishing Company That Beat the Internet | Businessweek

Des Moines-based Meredith, best known for Better Homes and Gardens, has discovered the secret to keeping magazines profitable...

 

Meredith has profited from a few key strategies. They are experts at repurposing their content across multiple platforms (magazines, books, websites, mobile devices, tablets, etc.) and aggressively look beyond advertising and circulation for revenue. In print, they stay as far away from the news as possible. They are particularly successful at licensing their magazine titles’ names to major national businesses selling branded products; they also run their own marketing agency.

 

Meredith hasn’t been immune to the forces battering the industry. But over the past decade, by strategically tweaking their portfolio, they’ve managed to maintain steady profits and reliable margins year after year in spite of the turbulence. (Lacy declined to comment.)

 

In February, Meredith published one of its signature editorial products—a “bookazine” called Chicken Dinners. It was flush with ads, co-branded under the Better Homes and Gardens imprimatur, and sold with no expiration date. In theory, it could live on a newsstand—or a coffee table or a kitchen counter—for many months. “Chicken Dinners is Chicken Dinners whether you buy it in May, June, or July,” says Samir Husni, the director of the Magazine Innovation Center at the University of Mississippi. Some 88 years after Harold Ross launched The New Yorker with the pitch that it was “not edited for the old lady in Dubuque,” Iowa is turning into a surprising seat of power....

Jeff Domansky's insight:

Interesting success story of an unlikely traditional and digital publishing powerhouse.

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PR Execs Are the New Stewards of Strategy | AdWeek

PR Execs Are the New Stewards of Strategy | AdWeek | Public Relations & Social Media Insight | Scoop.it
How has your agency seating at the media and marketing table changed in the last year? Clearly, public relations practitioners are held in high regard these days. We're in the consideration set along with our marketing services colleagues to come forward with big ideas, and certainly digital and social media has fueled that as we’ve scaled those capabilities dramatically over the past three years. That’s the biggest growth engine for our business. How has the profile of your client assignments changed? We are increasingly taking on assignments where we are the steward of the strategy. Companies are focused on reputation and issues that affect their marketing, and we’re often in a place where we can provide strategic counsel from a holistic view....
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The Psychology and Future of Blogging

The Psychology and Future of Blogging | Public Relations & Social Media Insight | Scoop.it

Blogging is getting more and more popular and this trend is expected to continue in the years ahead, with expected regular blog readers of over 60% of the Internet population in the U.S. by 2014.

 

Experts predict in time blogs will become indistinguishable from the other channels which means they’ll be accepted as an inseparable part of the online media. But, have you stopped to think why do people actually blog; what makes them want to blog; is there some psychological basis behind blogging? All bloggers have a purpose for their voice to be heard, but it is in their psychology why they’ve chosen that purpose, or that particular voice. Here’s some blogging on the brain…

Jeff Domansky's insight:

Inside mindful blogging...

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How Internal Communication can guide employees through major crisis | Melcrum

How Internal Communication can guide employees through major crisis | Melcrum | Public Relations & Social Media Insight | Scoop.it

When the rumblings of an organizational crisis begin, a skilled communicator understands how critical their actions are in ensuring employees make it through the process as engaged and informed as possible. Failing to provide enough knowledge or context to your workforce could have damaging results for your company.

 

Take the case of HMV. The entertainment retailer had a social media meltdown recently when staff took over the company's Twitter account to express anger at being fired [click on the image below to see the tweets in full]. Employees “live blogged” their own sacking on the site and HMV moved to delete the posts from the @hmvtweets account, which broadcast the news to its 60,000+ followers....

 

To keep employees engaged through the crisis process and protect both internal and external reputation, there are key actions you can take....

Jeff Domansky's insight:

Valuable tips for engaging employees in a crisis.

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What would the perfect news application designed for Google Glass look like?

What would the perfect news application designed for Google Glass look like? | Public Relations & Social Media Insight | Scoop.it

Devices like Google Glass are going to change the way that we consume the news and other information — how will media companies have to change the way they think about the news and how it is constructed?

 

To say there’s a lot of debate about the “wearable technology” known as Google Glass would be an understatement. Some enthusiasts see it as the future of mobile man-machine interfaces, while others say it is more likely to be the new Apple Newton — in other words, a widely-hyped product that will ultimately fail. But let’s assume some form of head-mounted display becomes commonplace: how will it change the way we consume content, and how will news outlets of all kinds have to change the way they think about what they do?

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The wonders of 3D Printing | Daily Infographic

The wonders of 3D Printing  | Daily Infographic | Public Relations & Social Media Insight | Scoop.it
There are some inventions that take a while to catch on. Remember when Apple showed everybody the iPad for the first time? Everybody was all like, ‘Who needs an oversized iPhone that doesn’t even let you call people?!” But now look at you. Tablets all over the place. You should be ashamed. In all seriousness though, what I’m getting at is that every market takes it’s own time to develop an audience and for that audience to grow. Take for instance the 3D printer. Never heard of it? Check this out. While it may not be a true Star Trek replicator, it is quickly becoming one the coolest and functional inventions of the 21st century, allowing one to ‘print out’ anything they want. Imagine, you could print out chairs for party guests, print out a new watch of your own design. You could even print out another 3d printer!! Though it is a new technology and the prices are still high, I could imagine this machine revolutionizing how we as consumers can get what we want. It’s the next step from making digital ideas into physical realities. I know I want one, what do you think? Is this just a fad? Do you think that this is the next big thing?
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The 5 Pillars of New Media Strategy: There is no box! - Brian Solis

The 5 Pillars of New Media Strategy: There is no box! - Brian Solis | Public Relations & Social Media Insight | Scoop.it
...Rather than seeking shortcuts, we should see these examples as inspiration. In the end however, we each have our own question we need to answer…what do successful relationships and experiences look like in social media for our customers? The formula for success in social media begins with first defining what success is and how it will be measured. This is one of the most important steps in any social media strategy, yet it is the first step that many businesses miss. The truth is that there is no formula for success. It requires something special for each strategy and it’s dependent on the people you’re trying to reach, their expectations, your business objectives and how this engagement ties specifically to your organization (sales, marketing, service, products, etc.)...
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2 Foolproof Methods for Getting Content Marketing Buy-In

2 Foolproof Methods for Getting Content Marketing Buy-In | Public Relations & Social Media Insight | Scoop.it
There are still a number of marketers and business owners that need to be persuaded to try content marketing for the first time. Here are 2 foolproof methods for getting that buy-in.... Even though content marketing is not new by any stretch, it’s a fairly young discipline. That means there are a number of marketers and business owners that need to be persuaded into trying content marketing for the first time. As our recent content marketing research has found, 22 percent of North American B2B marketers and 21 percent of B2C marketers are challenged with getting executive buy-in.  Robert Rose, lead author of Managing Content Marketing, makes the argument that the content marketing business case takes on the same components as a proper business plan....
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Is Social Content Curation The Next “Better” Thing? - CURATE CONTENT

Is Social Content Curation The Next “Better” Thing? - CURATE CONTENT | Public Relations & Social Media Insight | Scoop.it
The value of content for brands has been slow and time-coming, but businesses are beginning to realize it’s not the fact that you are on social media that counts; it’s what you are publishing. The old-time image of a CEO coming out of his office and proclaiming, “Well, we better get on Twitter,” is transforming into “We now have hundreds of thousands of followers, let’s start showing them some great content.” Social networks like Pinterest have made it relatively easy to share content in an attractive way through images. Because technology is making it possible to access the entire Internet anywhere a person goes, thanks to rampant wifi and cell-tower access, users are actually getting better at and more accustomed to consuming a large amount of content on a consistent basis. Most people are no longer interested in just following their high school classmates on Twitter or Facebook. They now want to know what value there is in what they have to say....
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How to put a stop to other websites stealing your content

How to put a stop to other websites stealing your content | Public Relations & Social Media Insight | Scoop.it
There are many websites that scrape RSS feeds and repost the content. In some cases the reposted content ranks better than your own in Google. Here's how to put a stop to other websites that steal your content.
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Top Ten Blog Design Mistakes

Top Ten Blog Design Mistakes | Public Relations & Social Media Insight | Scoop.it
You’ve probably seen a few posts on things you should do when you set up your blog. But sometimes if you look at it as “Things you shouldn’t do” it makes more of an impact. So here, in no particular order, are the top ten blog design mistakes you should avoid....
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The 30 Best Content Curation Resources for Marketers and Business Pros | B2B Marketing Insider

The 30 Best Content Curation Resources for Marketers and Business Pros | B2B Marketing Insider | Public Relations & Social Media Insight | Scoop.it

Are you looking for the best content curation resources on the web. Look no further as I provide 30 of the best content curation resources I use every day. Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us.

 

I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves. I invite you to visit these content curation resources, subscribe to their RSS feeds or follow them on twitter. I’ve also created a twitter list of these resources and other influential bloggers that you can also subscribe to…

Jeff Domansky's insight:

Really practical content suggestions...

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People enjoying the Gellert Bath, an outdoor pool in 1930...

People enjoying the Gellert Bath, an outdoor pool in 1930... | Public Relations & Social Media Insight | Scoop.it
People enjoying the Gellert Bath, an outdoor swimming pool on the banks of the Danube, January 1930. Photograph by Hans Hildenbrand, National Geographic National Geographic's 125th anniversary publication is beautifully featured Tumblr...
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Having a PR Crisis? There’s Probably an App for That

Having a PR Crisis? There’s Probably an App for That | Public Relations & Social Media Insight | Scoop.it
Industry players say automated crisis management software is the future of helping firms escape the circle of PR hell that is social media. And brands with numerous locations like H&R Block—which suffered a backlash on Facebook last week after 600,000 of its clients' tax returns were delayed by as much as six weeks—look especially forward to it. "When there's a large workforce of people and unexpected things happen, what they say in social can be hard to rein in during different times," said Scott Gulbransen, H&R Block’s director of social business strategy. During its recent troubles, H&R Block wasn't quite there yet in terms of automating social media responses in real-time for its 10,000 retail outlets. To be fair, very few—if any—brands are currently ready. But all signs point to the Kansas City, Mo.-based firm being system ready for future crises....
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Barry Diller’s Aereo Service Challenges Cable Television | NY Times

Barry Diller’s Aereo Service Challenges Cable Television | NY Times | Public Relations & Social Media Insight | Scoop.it
Aereo, a start-up backed by Barry Diller that captures broadcast signals to be streamed online, is sowing chaos in the cable television business. Ten days ago Mr. Diller, the chairman of IAC/InterActiveCorp, was sitting at the head of that table talking about Aereo, a start-up in New York that he is backing. Aereo uses antenna farms to capture broadcast signals that can then be streamed on the Internet and viewed on a device of the customer’s choosing. Given that the service cuts out the cable television middleman and pays no retransmission fees to the programming producers, it’s a business idea that will sow chaos, disruption and turmoil. Just the way Mr. Diller likes it. Mr. Diller has lived through various paradigm shifts in the television business. Indeed, he has helped create some of them. He worked as a young man at ABC, rose to head Paramount Pictures while inventing the made-for-television movie, helped make shopping a televised activity, and, most famously, created a fourth network at Fox....
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Dump Google Reader for Feedly, All the Cool Kids Are Doing It | Mashable

Dump Google Reader for Feedly, All the Cool Kids Are Doing It | Mashable | Public Relations & Social Media Insight | Scoop.it

The news that Google is shutting down Google Reader on July 1 of this year shook the Internet to its core this week. For many, it is the go-to feed aggregator that made looking deep into the heart of the online world possible from one window, and the news of its demise has us wondering what we'll do next. What next? How about dumping Google Reader and switching to Feedly? In fact, a half-million people already switched in only two days.

 

Having a sudden influx of 500,000 new users can be a lot to handle for any site, but Feedly seems willing to meet the challenges needed to greet lost Googlers with open arms. In a blog post, a Feedly blogger said the company is committed to keeping the site up and running despite the big jump in numbers.

Feedly isn't content to continue existing while hundreds of thousands of new users flock to its shores.

 

Feedly isn't content to continue existing while hundreds of thousands of new users flock to its shores. The Feedly blog also said the company is committed to adding new features, and to taking suggestions from new users about what they would like those features to be....

Jeff Domansky's insight:

Feedly is working well for me so far oniPhone, Android tablet and PC. Would like A few more "view" choices and more intuitive way to add new streams but so far, so good.

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Celebritize You's comment, March 17, 2013 7:22 PM
I'll have to try out Feedly.
Celebritize You's curator insight, March 17, 2013 7:23 PM

I have to try out Feedly.

Jeff Domansky's comment, March 17, 2013 10:19 PM
Give it a try CY. You may like it.
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7 Essential Stages of Building a Total Online Presence | John Jantsch

7 Essential Stages of Building a Total Online Presence | John Jantsch | Public Relations & Social Media Insight | Scoop.it
There are many moving parts involved in marketing and the online elements increase in importance with each passing day.

 

But, marketing is a system, and to effectively operate this system you must assemble and integrate each of the important parts into something that looks like the whole.

 

Your online presence is your key to success no matter what your business sells – no matter if all of your transactions are done face to face – no matter if you don’t yet see a way to get a return from your Facebook page – no matter if you’ve never bought an online ad.

 

The key, however, is to build a Total Online PresenceTM, much like you would a tall, sturdy building, by constructing floor by floor in specific order or in stages...


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John Jantsch's curator insight, March 17, 2013 1:28 PM

It never really ends

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Social Media Analytics Report | Convince and Convert

Social Media Analytics Report | Convince and Convert | Public Relations & Social Media Insight | Scoop.it
Tie social media activity to the bottom line with these four social media analytics tools. In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. Despite an abundance of overwhelming evidence to the contrary, many business leaders still view social media as a “nice to have” but not a necessity. “We see our competitors employing social media,” they say, “so we use it too.” If this sounds like your place of business or if you are just looking for a better way to demonstrate value from your social media channels, take a look at the four analytics tools to follow. Actionable Analytics Each of the utilities below are recommended based on one of two premises: They show how social media directly helps us achieve business objectives. Perhaps more importantly, they give us an indication of what works and what doesn’t when it comes to driving meaningful traffic to a website. They measure the impact of specific posts published in various social channels. To be more specific, they highlight what content earns shares. Shares are our litmus paper for evaluating content relevance and value. They help us identify the material that resonates with the audience. They allow us to give our message greater exposure. Shares are also the subject of several smart conversations related to search engine optimization....
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Ten tips for social media influencer outreach

Ten tips for social media influencer outreach | Public Relations & Social Media Insight | Scoop.it
Social Media expert Natascha Thomson discusses ten key aspects of why social media influencers are important and how businesses can build relationships with them. Nobody would argue that engagement isn’t an important tactic to reach social media marketing goals. In reality though, many companies still have to master how to engage versus just amplify their messages. One area that is gaining recognition for effectiveness but many are still struggle with is influencer engagement. 10 Points to Create a Successful Influencer Program...
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Video Content: 6 Easy Ways to Use Vine for Marketing

Video Content: 6 Easy Ways to Use Vine for Marketing | Public Relations & Social Media Insight | Scoop.it
Vine is a new short video app available for iProducts only (but that we expect will get an inevitable Android birth in the near future). You can use it to share a maximum of six seconds of video footage on Facebook, Twitter, or Vine’s native social network. What makes it a really powerful app is the ability to splice together bits of nonconsecutive video content to create a montage. Brands seemed to jump on the trendy new app almost as quickly as consumers did. Vines appear inside a tweet, which means you don’t have to redirect your viewers to another website. If you have a major Twitter presence, that in-tweet experience offers a great way to engage and differentiate your brand in a sea of branded micro-content. Looking for some ideas to add Vine to your content marketing arsenal? Here are six tips that make it easy to jump onboard.
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Content curation platforms: in-depth review of Intigi | CURATE CONTENT

Content curation platforms: in-depth review of Intigi | CURATE CONTENT | Public Relations & Social Media Insight | Scoop.it
After my recent ‘how to’ and review post on Scoop.it , an easy-to-use content curation platform for virtually everyone, here is a second review in the content curation platforms series. This time we look at Intigi . I didn’t plan to do a second review so soon and normally next on my list was Greg Bardwell’s B2B Content Engine I have been playing with a while (and it’s not bad). However, today I started testing Intigi and it’s so easy to use and at the same time full of nice features that I couldn’t resist. You can’t compare Intigi with “open” content curation platforms for a broad audience such as Scoop.it, List.ly, Paper.li, Storify, Pinterest or – heck, even – Twitter, for instance. Content curation for business Intigi, just like B2B Content Engine is more for professional/business use. It’s probably not as powerful as the top enterprise-level content marketing and content curation platforms but I’m impressed and pricing is really OK when looking at accuracy and ease-of-use. Intigi is not only easy to use, it also has some features that my company, a marketing consultancy, certainly can do with. ...
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Don’t Let Your Blog Content Become Limp Bacon | Social Media Today

Don’t Let Your Blog Content Become Limp Bacon | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Online consumers want their content to be crispy, tasty and satisfying. There are three common reasons why content marketing campaigns fall flat, and an anecdote for each.
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The worst way you could ever respond to a social media troll | Leaders West

The worst way you could ever respond to a social media troll | Leaders West | Public Relations & Social Media Insight | Scoop.it
The Pigalle Restaurant in Boston recently received a negative review on their Facebook page. In patron Sandy Tremblay’s review, she recounted her meal complaining that her pumpkin pie “tasted like vomit” and that she would rather have given that money to the homeless. The restaurant’s chef, Marc Orfaly, responded to her harsh criticism in the worst way imaginable. He posted “go f*** yourself” on her Facebook page.  Orflay futher elaborated by posting that she enjoyed vomiting, addressed her by the perjorative “b****”, and urged her to come back for her money snarking: “sorry if you can afford it, I do not want your money.” When Boston’s leading newspapers reported this, conflicting opinions and controversy ensued. Social chatter escalated about the crtique and response, with people vehemently supporting “Team Pigalle” or “Team Tremblay.”...
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