Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Meme's the Thing

The Meme's the Thing | Public Relations & Social Media Insight | Scoop.it

Memes are a big deal these days. You can’t go on Facebook without seeing a new version of the Grumpy Cat, or the Most Interesting Man in the World, or perhaps some variation on the “Keep Calm” theme. If you’re not sure about this whole meme thing, check out Know Your Meme, and you might just get it.A picture hits the web and people start making their own, either with their own Photoshop skills or through a service like the Meme Generator. Others might do their own version of a popular video, perhaps lip-syncing to a song. Some memes take off, while others whither and die....

Jeff Domansky's insight:

Are you a meme meme meme-y? Find out more in this look at memes. C'est la meme chose! ;-)

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5 Lesser Known Social Networks to Consider for Your Business

5 Lesser Known Social Networks to Consider for Your Business | Public Relations & Social Media Insight | Scoop.it

Social media. We know all about the big networks. Ask anyone to name a social network, and you’ll most likely hear them say, “Facebook” or perhaps, “Twitter.” And if you press them further you might get them to mention YouTube, Google +, or Foursquare, and maybe even LinkedIn.These are the networks that just about everyone knows, and many of us use.


If you’re using social media as a part of your online small business or nonprofit presence, those are also the networks you are most likely using to promote your organization. Depending on your goals, and of course your audience, these are the networks that make up your online presence. When I work with clients, these are often the first ones we talk about using, for a variety of reasons.But there are a lot of other networks that are smaller and lesser known that also can be really useful for certain businesses, and add another dimension to your online presence. Here are five that I happen to like, and think have great possibilities....

Jeff Domansky's insight:

Good reminder to think outside the box when it comes to social media.

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Gorka Amian's curator insight, August 17, 2013 8:53 PM

other social media platforms

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What's New With the New Rules of Marketing and PR?

What's New With the New Rules of Marketing and PR? | Public Relations & Social Media Insight | Scoop.it

If there's a bible for this new media world in which we do business, it's David Meerman Scott's The New Rules of Marketing and PR. Originally published in 2007, New Rules has since sold more than 300,000 copies in more than 25 languages, from Bulgarian to Vietnamese. What's more, it ignited a movement that embraced social media and content as a cornerstone of business communication.


For me, personally, this is the book (along with the Cluetrain Manifesto) that changed the way I approach marketing—from mostly outbound to mostly inbound—and shifted my thinking about the nature of the buyer-seller relationship....A revised and updated edition (its fourth!) of the classic is out this month. David and I had a chance to sit down and talk about what's new in new marketing, and whether the new rules are still... well, new....

Jeff Domansky's insight:

Looking forward to reading the new, updated edition and "rules" of marketing and PR. 

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7 sites and apps to boost your social media standing

7 sites and apps to boost your social media standing | Public Relations & Social Media Insight | Scoop.it
They say the only constant in life is change— that aptly applies to social media, when the latest trends can go the way of the Dodo in mere days....... I’ve spent the past few years researching hundreds of sites, and have even compiled my findings in a book: Everything You Ever Wanted to Know about Social Media, But Were Afraid to Ask … Building Business Using Consumer Generated Media. Since then, I’ve been a “student” of social media. Here are some of the newest social-networking platforms and apps that I’ve come across, many of which may help you...
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Youtility: 6 quotes that sum up Jay Baer’s new book

Youtility: 6 quotes that sum up Jay Baer’s new book | Public Relations & Social Media Insight | Scoop.it

...Why read Jay’s book and not others? A few reasons:

1: Jay’s a great writer. I’ve been a big fan of Jay’s blog for years (even though I’d love to see him write more lately). Partly because he’s a smart guy. But partly because he’s also a great writer.

2: The concept of the book resonated with me. So many companies are focusing on using social media to sell. And then here comes Jay talking about companies using social and digital tools to HELP. I’ve always loved that approach, so I was immediately interested in Jay’s book.

3. Stats to back up his thinking. Since I’ve been a reader of Jay’s blog for years, I knew he’d definitely be backing up his opinions with good, old-fashioned research. No willy-nilly opinions here.


So, how was the book, you say? Here are six quotes I think sum up Youtility to a tee...

Jeff Domansky's insight:

Jay's thesis on "Youtility" is one to embrace if you ever hope to become a "social business."

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Robin Martin's curator insight, July 3, 2013 1:56 AM

Will certainly have to make this one my next read!

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Disruptions: Social Media Images Form a New Language Online | NY Times

Disruptions: Social Media Images Form a New Language Online | NY Times | Public Relations & Social Media Insight | Scoop.it
The rising popularity of the image in social media has further transformed the way we share our lives with one another.


...

“This is a watershed time where we are moving away from photography as a way of recording and storing a past moment,” said Robin Kelsey, a professor of photography at Harvard, and we are “turning photography into a communication medium.”


Not surprisingly, the largest social networking companies are spending billions of dollars to be the place where consumers latch onto these visual nods. They know the stakes. While it might seem that Yahoo’s Flickr, Facebook, which also owns Instagram, and Twitter are fighting to become the ultimate online photo album or video vault, these companies are really fighting to provide the service for the newest way to communicate. If they miss that shift, they risk irrelevancy....



Jeff Domansky's insight:

Another quote that nicely sets the table for this must-read article:


"So isn’t this all bad for society? Another blow for the English language where children won’t even bother to communicate in LOL-speak anymore?


“We’re tiptoeing into a potentially very deep and interesting new way of communicating,” said Mitchell Stephens, author of “The Rise of the Image, the Fall of the Word,” and a journalism professor at New York University. “And as with anything, when you tiptoe in, you start in the shallow waters.”

"

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Rabbi Teaches NBC A Lesson

Rabbi Teaches NBC A Lesson | Public Relations & Social Media Insight | Scoop.it

In one of its final reports before being pulled off the air, NBCs Rock Center committed a sin in an interview with a Rabbi.


...For us -- the larger teaching point here is no matter the explanation -- you should always protect yourself if you are going into an interview that could in any way be controversial or contentious.  We teach our clients that it is kosher to tell the media that they too will be making audio -- or preferably video recordings of every interview.

Armed with that kind of backup -- if you are taken out of context or misrepresented -- you can, as Rabbi Berkowitz did -- correct the record. 

Jeff Domansky's insight:

Here's a great example of strategic media relations where taping an interview with media enabled an interviewee to refute a reporter's mistake.

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The Anatomy of the Occupy Wall Street Movement on Twitter | MIT Technology Review

The Anatomy of the Occupy Wall Street Movement on Twitter | MIT Technology Review | Public Relations & Social Media Insight | Scoop.it

A study of the social network behind the Occupy movement shows that the most vocal participants were highly connected before the protests began but have now largely lost interest, say social network researchers....


The Occupy Wall Street movement began in September 2011 as a grass roots protest against the inequality, greed and corruption associated with the financial sector of the economy. The movement adopted the slogan: ”We are the 99%” which refers to the distribution of wealth in the US between the richest 1 per cent and the rest.


What was extraordinary about this movement was the speed with which it spread, passing rapidly between communities via social media and Twitter in particular.So an interesting question is how this movement became so big, so quickly and what has happened since to the most active participants....

Jeff Domansky's insight:

I guess they're Occupied elsewhere? ;-)

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Jeff Domansky's comment, September 27, 2013 12:15 AM
Klaudia & Sophie, I enjoyed your perspectives on OWS.
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How many words should be on your home page? A closer look

How many words should be on your home page? A closer look | Public Relations & Social Media Insight | Scoop.it

In today's SEO Copywriting video tip, Heather delves into the factors that are most important in determining the home page word count, including conversions...

.... So What is the “Correct” Word Count for Your Home Page? Yes, there are a lot of different opinions on this subject, and that’s precisely why so many people are confused about what to do with their home page. On one side of the coin, they want to have an exceptional home page that makes it easy for prospects to take action. On the other, they want to have a home page that positions well in the search engines.


As usual, there is no definitive “right” answer. The “correct word count” for your home page depends on a number of factors. Yes, you do want a respectable word count, but you don’t want to bloat your home page with fluff just to make it with the search engines. So let’s look at this more closely….

Jeff Domansky's insight:

I liked this debate although you won't find an actual formula as opposed to some suggestions.

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How much content do you need? Here's a formula

How much content do you need? Here's a formula | Public Relations & Social Media Insight | Scoop.it

Figuring out how much content you need is a tough question, but Jay Baer supplies an easy formula to get you started...One of the three ways to create Youtility – marketing so useful, people would pay for it – is to answer every customer question. Your prospective customers have TONS of questions they need to have answered before making a purchase. This is true for all businesses, but perhaps most so for B2B, where the stakes are higher and the consideration cycle is longer.


In the book, I have lots of case studies about answering customer questions, highlighted (of course) by Marcus Sheridan from River Pools and Spas, who revolutionized his business and the swimming pool industry by focusing on teaching, not selling.So I was going through this principle, and talking about Marcus and other examples when a gentlemen in the St. Louis audience asked this very good question:How many questions do I need to answer?...

Jeff Domansky's insight:

A good read to get  you thinking about the path to a full "social business" with Jay Baer's "Youtility" in mind.

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Top 5 Coolest Content Marketing Trends

Top 5 Coolest Content Marketing Trends | Public Relations & Social Media Insight | Scoop.it

Think you're on the cutting edge of inbound marketing? Check out these content marketing trends to see how you measure up.Inbound marketing is obviously here to stay, as are the social media platforms, blogs, and search engine optimization skills that come with it. To stay ahead of the competition, you need to be aware of the latest and greatest content marketing trends. Not only should you be using these tips and tricks, you should also be thinking ahead, working out the next big thing so you can set the trends instead of following them....

Jeff Domansky's insight:

Get your trend watch on, especially for visuals, microsites and mobile.

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Rekindling the RSS fire?

Rekindling the RSS fire? | Public Relations & Social Media Insight | Scoop.it

Could we be seeing a resurgence in RSS readers in the wake of Google Reader's demise?A quick addendum to last night's post - a quick cut of the analytics data from my blog shows Feedly and the Old Reader emerging as growing referrers over the last couple of weeks.I am really enjoying seeing the range of readers emerge as Google Reader winds down. There are some, like Bloglovin' which seems to target and promote the idea of feed reading to specific communities really well, while others are more about supporting Google Reader refugees.This arrived from Bloglovin' this morning...

Jeff Domansky's insight:

Downloaded all 1200+ of my RSS feeds from Google like a charm. I'm using Feedly but this looks good too as a back up. Backup your feeds soonest.


UPDATE: After using Bloglovin for two days, I love it. Small pics and just enough text to speed through my RSS feeds to read what's most important. Sometimes too much visual gets in the way or visuals alone are just not enough. SOLD! And free, too.

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Top 25 Free iPhone Apps of All Time

Top 25 Free iPhone Apps of All Time | Public Relations & Social Media Insight | Scoop.it

Apple released a list of its most 25 most-downloaded free apps of all time....

Jeff Domansky's insight:

Not many new apps but definitely the best!

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Jeff Domansky's curator insight, July 1, 2013 6:09 PM

Not many new apps but definitely the best for iPhone.

Celebritize You's curator insight, July 1, 2013 10:52 PM

Check out these top 25 free iPhone apps.

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5 Types of Videos You Can Create for Your Customers

5 Types of Videos You Can Create for Your Customers | Public Relations & Social Media Insight | Scoop.it

When it comes content marketing for your business, there are a lot of different ways you can go. Blogging is obviously one of the most popular, but there are also eBooks, eNewsletters, podcasts, and more. One popular type of content creation involves video, and while I have only dabbled in it a bit, I think that many businesses and nonprofits could use video effectively if they tried their hand at it.


The other day I talked about using Vimeo as one option, though of course the biggest option for video uploading and sharing continues to be Youtube. But regardless if you use one or both of these services, or even another option, video can be a great way to tell your story and grab attention. And remember, making a video today does not need to involve lots of money or high priced equipment. Yes, you can do really nice productions, but for some videos, it is perfectly acceptable to use webcams or smartphone cams. Here are five different types of video content you can use online to grab and maintain the interest of your audience...

Jeff Domansky's insight:

If you're thinking about adding video to your marketing, these are great tips for small biz, PR, marketing and content marketing pros.

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Branding Communities: A Consumer’s Perspective - Business 2 Community

Branding Communities: A Consumer’s Perspective - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

When analyzing branding communities we hear a lot of analysis focusing on the brand. This post examines the consumer’s motivations to follow brands on different social media platforms and their expectations when they join these branding communities.


How Consumers Use Branding Communities on Social Media Platforms


Consumers use branding communities to engage with brands. Consumers use branding communities first to share their opinions about a certain brand. Since most brands now actively respond to individual comments, there is mutual engagement between the brand and the consumer. Second, consumers “like” social media platforms such as the Facebook pages of these brands because wait for it, they actually buy and use their products. This is one of the most important factors because this is part of what motivates a consumer to join a branding community....

Jeff Domansky's insight:

Brand managers need to understand why consumers follow them in social media. "What's in it for me?" would capture it.

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Gibson Zhou's comment, August 23, 2013 1:15 AM
good think article.
Florencelii's curator insight, September 26, 2013 7:19 PM

 

Social media becoming like a trend of marketing. Marketers used social network such as Facebook to engage with their customer. The customer gets to inform the news of the brand through the page and also leave comments on it. The Brands sometimes also provides discounts or voucher online to the people who liked their page. These are the great ways for gaining attentions of the customer and building loyalty.


I like this article of how it shows real facts with statistic support; it makes the content more convincing. It shows that most of the consumer trusts the words of mouth of their friends and family more than the message of the brands like advertising and email.

Irene Laulu's curator insight, August 1, 2014 1:47 AM

Brand Parity.

The brand parity is not differentiated from its competition, so that consumers develop no brand preference and buy on price which means they choose the cheapest price but not the quality. Some customers prefer the price no matter what condition the brand is but some people they prefer to the brand.  For example Facebook is the most popular social media or brand nowadays how people use this website to communicate with their families and friends. Business use Facebook as their way to advertise their product or services. This is also the cheapest way to communicate with other customers or business.

 

This relate to one of the communication barriers "Noise" Social media ‘noise’ is at an all time high,  your customers will be actively having to filter out this noise, deciding what they choose to pay attention to. As Facebook become more popular brand in the world this can motivate other customers that haven't been on Facebook yet.

 

Brand should be positioned so that the target audience will perceive it as different from other brands for example twitter, skype etc. However the brand can tells the customers how the quality of the product and kind of services that each company try to advertise especially online.

 

My perspective is that Brand is very important because if I am willing to pay more for what I perceive is a valuable benefit.

 

@Ashleigh Ali

 

 

 

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Why PR fails with social media marketing

Why PR fails with social media marketing | Public Relations & Social Media Insight | Scoop.it

Social media monitoring, social media strategy: Who is winning the PR versus social media war? How to be ahead of the competition....


More specifically, while PR and social media are joined at the hip, they are by no means the same: PR just gets you noticed (and ultimately also increases sales). Until someone knows about you, how can they buy whatever you are offering?


In contrast, social media marketing is hard to control and spreading the message highly depends on a person’s reputation as well as social networks spreading the message. In the PR context, information is shared with a selected group of people either by sending them a press release or product sample in the hopes that they will share their positive thoughts with a larger audience, such as newspaper readers reading a movie review.


Sharing information and insights using social media means having little, if any, control about what people do with the information, such as re-mixing music to make a new track. Sometimes social media stories – especially public relations disasters – might be picked up by more traditional media, thereby allowing the news to reach an audience beyond social networks such as Facebook.Social media marketing can help an organization build good content to attract people or pull them in to your website or blog....

Jeff Domansky's insight:

The challenge with social media is trying to control the uncontrollable.

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Pablo's curator insight, July 20, 2013 2:56 AM

 This article goes into depth why PR fails in social networks. The author of this article agrees with the authors of our book. For social networking to work you must incorporate engagement between you and your customers. Also the author gives three steps in which we as PR/Marketers should follow in order to be successful. Of these steps the last step really stuck out to me.  The last step “requires some critical skills, such as listening and responding politely and clearly to customer requests AND suggestions, as well as correcting mistakes identified”. (Gattiker, 2010)

                Overall I agree with the author of this article. This article incorporates a lot of themes and concepts that we had discussed throughout the semester. After reading this article and the book I discovered that engagement is key point in social media marketing overall.