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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
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The Importance of Brand Advocacy in Public Relations | Walker Marketing

The Importance of Brand Advocacy in Public Relations | Walker Marketing | Public Relations & Social Media Insight | Scoop.it
To encourage brand advocacy, it is important for public relations professionals to be their clients' biggest brand advocate.

 

The term, Brand Advocate, is typically used to describe a consumer who spreads the word about a brand solely because they want to. On the other hand, public relations professionals are thought of as “spin doctors” just trying to promote a paying client.

 

Too many public relations “professionals” spit out press releases, public statements, and tired story pitches to mass list of contacts that may or may not want them. The truth is that the media and audiences alike can tell when they are being pitched to or discarded with a generic statement. In reality, publicists should be their clients’ biggest Brand Advocates, paving the way for other Brand Advocates.

 

Here are 3 ways to incorporate Brand Advocacy into your Public Relations program...

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Why You Should Care About Brand Journalism | LEWIS PR

Why You Should Care About Brand Journalism | LEWIS PR | Public Relations & Social Media Insight | Scoop.it

By now most marketing professionals are familiar with the term “Brand Journalism”. If you’re not – then you should be. Brand journalism is how a company will become an authority on a topic in the future. It is when a company invests in content and becomes a regular provider of news. What it’s not is a series of press releases and product launches. It is a serious, long-term commitment to share information, to join a discussion and to add value through content.

 

But what makes brand journalism worth the investment?...

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22 Blogging Facts That Will Blow Your Mind | The Connection

22 Blogging Facts That Will Blow Your Mind | The Connection | Public Relations & Social Media Insight | Scoop.it
22 Blogging Facts That Will Blow Your Mind...

 

Fact: Blogs keep growing – in volume & value.

- There are 152,000,000 blogs on the internet
- The global population of blog readers keeps growing.
- There are 31% more bloggers today than there were three years ago.
- Most people read blogs more than once/day.
-Most people read 5-10 blogs.
- Nearly 40% of US companies use blogs for marketing purposes....

 

[19 more facts in this valuable look at blogging - JD]

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Tweets do affect Rankings [Study]

Tweets do affect Rankings [Study] | Public Relations & Social Media Insight | Scoop.it

From the original article: "In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking.

 

Key Stats

1) Study shows that URLs receive a significant boost in Google rankings when they are shared on Twitter

 

2) The effects of this boost seem to level out at around 50 tweets, and the subsequent benefit of gaining additional tweets is minimal until around 5,000 tweets

 

3) After 5,000 tweets the average ranking of URLs improves considerably
URLs receiving over 7,500 tweets almost always rank inside the top 5 results

 

4) Average rankings are heavily correlated to the number of tweets about each URL".

 

Full Article Here: http://www.branded3.com/tweets-vs-rankings

 

[Proof positive that tweeting matters - JD]


Via Antonino Militello, Guillaume Decugis
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Idea Transplant: Even CEOs cannot wing it

Idea Transplant: Even CEOs cannot wing it | Public Relations & Social Media Insight | Scoop.it

Everyone would agree that Steve Jobs was a pretty good presenter. But he is said to have practiced two to three full time days before a major product launch speech. Two to three full time days! I bet if you put in that effort before your next presentation, you would be pretty close.


Practice means real practice: standing up, going through the slides first to last without interruption or a quick skip back when you make a mistake, you cannot do this on stage either. Make a video of yourself if you can. Put your screen where your monitor laptop will be (so you do not have to look back at your screen to see what slide is on).

 

It may sound counter–intuitive, but you actually need to know your story inside out to be really spontaneous. There is no such thing as “winging it”. Your audience will notice, you will use “uh” and “oh” all the time, the key lines will not come out the way they should, you will repeat yourself all the time....

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CNN, Fox get news wrong: What apology? | The PR Coach

CNN, Fox get news wrong: What apology? | The PR Coach | Public Relations & Social Media Insight | Scoop.it
The news story should have been about the Supreme Court ruling on Obamacare.

 

Instead, it became a story about media screw ups and trying to get the story first instead of getting the story right.

 

Boy, did they ever blow it and there’s a cautionary tale for PR and crisis managers....

 

[The real story is the difference between a correction and an apology - JD]

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Looking for excellence in public relations | PR CONVERSATIONS

Looking for excellence in public relations | PR CONVERSATIONS | Public Relations & Social Media Insight | Scoop.it

What exactly does ‘excellence’ mean in public relations? Is it something to be achieved by anyone following a particular approach (as implied by the Model of Excellence), or demonstrated by those recognised by the industry (such as winners of the CIPR Excellence Awards)?...

 

But I’d like excellence to mean more than that. To be really truly exceptional we need to take giant leaps, not neat little steps to perfection. Not just being good enough, better than others or even better than you were yesterday, but achieving big, hairy audacious goals. I’d like to see leaders in public relations pushing the practice to achieve this sense of excellence – being bold and demanding, but also driving from the front. Where are our ambitions for excellence in public relations?


I have the same desire for those engaged in public relations education – I want to see the smartest, most intelligent people choosing a career in public relations – and not stopping there. This too involves bigger ambitions; stretching our young practitioners not simply to be competent on the job, but to celebrate a standard of education that makes them soar intellectually and challenge poor practices, unethical behaviour and mediocre measures of ‘excellence’. They should aspire to be entrepreneurs, chief executives, change agents in society, renowned writers and sought after advisors....

 

[Thoughtful PR post by Heather Yaxley - JD]

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Gawker's PR Dummies: Party in Malibi With Mary J. Bilge

Gawker's PR Dummies: Party in Malibi With Mary J. Bilge | Public Relations & Social Media Insight | Scoop.it
The public relations industry is not a spelling bee. The spelling bee nerds went into nerd fields like library science or professional blogging, not the high-powered world of Hollywood PR.

 

This is PR Dummies. (Dommies? Dymmies? Ugh, spellcheck.)

 

To our surprise, we've discovered that there is more than one PR person in Los Angeles who sends out typo-riddled emails. It's not so much the fact that they made a typo; it's that the typos are really special....

 

[Gawker scores with this bad PR crappola - JD]

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Social media newsrooms at CIPR Social Summer | A PR Guy's Musings | Stuart Bruce

Social media newsrooms at CIPR Social Summer | A PR Guy's Musings | Stuart Bruce | Public Relations & Social Media Insight | Scoop.it

Social media newsrooms and modernised media relations was the topic of my workshop last night at the latest Chartered Institute of Public Relations Social Summer. When the alternative was enjoying some rare summer sun I was delighted that so many PR and corporate communications people turned out. More than 50 signed up,which I think is the biggest in this Social Summer series so far....

 

[Stuart Bruce's presentation is worth viewing; loaded with tips, cases, more - JD]

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Copywrite, Ink: Getting Twitter: Now What?

Copywrite, Ink: Getting Twitter: Now What? | Public Relations & Social Media Insight | Scoop.it

There are hundreds of articles that describe how to use Twitter right and thousands that tell people how to do it wrong. One of the newest ways from Buddy Media, statistically, is both right and wrong.

 

It's right if your company fits the paradigm. It's wrong if your company doesn't. Most companies don't.

 

That doesn't mean that new study, which tracked 320 top Twitter handles for two months, isn't worthwhile. It can be, but not in the way most people think. It can help you ask better questions....

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A Social Media Crisis Plan. Yes, You Need One | PRBreakfastClub

A Social Media Crisis Plan. Yes, You Need One | PRBreakfastClub | Public Relations & Social Media Insight | Scoop.it
Don't wait until a crisis starts to create a social media crisis plan. Instead, look at your PR crisis comms plan and develop a similar plan for social media.

 

If you don’t already have a plan that outlines how you’ll handle a social media crisis, consider this your wake-up call–and something you should put on your to-do list today. As you create a Social Media Crisis Plan, it’s a good idea to look at your PR crisis communication plan and develop a similar plan for social media outlets. Don’t wait until a crisis happens in the social media space to create a plan for dealing with it — when you least expect it, it will happen.

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Progresso kinda responds to controversy over chemical in its cans | Shel Holtz

Progresso kinda responds to controversy over chemical in its cans | Shel Holtz | Public Relations & Social Media Insight | Scoop.it

Progresso, the General Mills-owned soup brand, has finally responded to a growing chorus of customer calls for the company to end its use of BPA in its cans. They have responded, that is, if copying and pasting a canned (no pun intended) statement is a response....

 

There is still no word on either the Progresso website or parent General Mills’ site. In the meantime, bloggers are gradually picking up the cause, with posts appearing in health blogs, sustainability blogs, mom blogs and food blogs. (Here’s just one example.) Mainstream media hasn’t picked the story up yet. It’s just a matter of time....

 

[Shel Holtz shows how not to handle a simmering crisis - JD]

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Applying Storytelling Techniques to a Presentation Title | Lou Hoffman

Applying Storytelling Techniques to a Presentation Title | Lou Hoffman | Public Relations & Social Media Insight | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations...

 

It’s hard to beat the TED Conferences when it comes to oral storytelling.

 

It turns out the speakers – or the folks helping the speakers behind the scenes – craft the titles of their talks with the same quest for attention. Ten of my favorites...

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RepMan: Hey, that was my idea!

A recent Wakefield Research survey of 1,000 American officer workers showed that more than two-thirds felt “...the worst type of boss is one who steals our ideas.” I agree. But, I'd add that the worst type of employee is one who steals ideas from her co-workers.

 

...Getting back to intellectual capital theft in the workplace, I can tell you we've experienced it at Peppercom. In one of the more egregious examples, an otherwise exemplary account supervisor repeatedly presented her team's media placements as her own. “Oh, I've known John Smith at Fast Company for years. He always takes my calls,” she'd tell the pleased client (even though a junior AE had secured the hit).

 

This went on for several months until the entire team (and this blogger) met with the client for an in-person quarterly review. After exchanging pleasantries, the client contact began raving about “Abigail”, her amazing media contacts and the quality of her placements.

 

I looked around the conference room to see looks of astonishment followed by rage....

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What a Lemonade Stand Taught Me About Storytelling

What a Lemonade Stand Taught Me About Storytelling | Public Relations & Social Media Insight | Scoop.it
I was on my way to play golf this past weekend when I drove by a young girl selling lemonade on the sidewalk in front of her house.

 

On the surface this quick article with 2 videos to share looks like it is the same old story -- storytelling is essential for successful marketing, sales, and business growth.

 

But there are 2 key -- yet subtle -- messages buried in the videos.

 

In the video with Seth Godin, he makes the point that not only do you have to have a good story, but you also have to create a product/service that combines both a need people are already hungry for and that also captures their imagination. Stories are your gateway because if you design your product/service and your business around the stories you want people to share about you, you will have a leg-up on  your competition. This is quite a notion and different to how we typically do business today.

 

In the second video, the Danish author Rolf Jensen shares with us a story that makes his point: people buy the story, not the product/service. And that storytelling is the future of business development.

 

The article is short, as are the videos.  But the insights are golden and will last a lifetime!

 

Article link: 

http://www.business2community.com/branding/what-a-lemonade-stand-taught-me-about-storytelling-0205747

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Transmedia Storytelling, Fan Culture and the Future of Marketing

Transmedia Storytelling, Fan Culture and the Future of Marketing | Public Relations & Social Media Insight | Scoop.it

Andrea Phillips first encountered transmedia storytelling back in 2001 when a friend told her about a baffling website by the Anti-Robot Militia, a group opposed to the advance of cybernetic humans. On further investigation, she found other online clues that expanded the mystery, and she even participated in real-world events related to the story, such as an Anti-Robot Militia rally in New York. Phillips later discovered these elements were part of an elaborate marketing campaign -- later known as "The Beast" -- created by a team at Microsoft to promote Steven Spielberg's forthcoming film, A.I. Artificial Intelligence.

 

Knowledge@Wharton recently sat down with Phillips in New York City to discuss the evolution of transmedia storytelling and how these narrative techniques are being used to engage consumers and find new ways to market everything from movies to consumer products....

 

[Now that's content marketing and storytelling - JD]


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PR Tech Testing: Using Easel.ly for Customized Infographics | Deirdre Breakenridge

PR Tech Testing: Using Easel.ly for Customized Infographics | Deirdre Breakenridge | Public Relations & Social Media Insight | Scoop.it

...As a part of my quest to rally my communications friends into tech testing mode, this post introduces a tool I’ve discovered to create custom Infographics. It’s called Easel.ly and it’s simple to use. You don’t have to be a designer by trade to develop colorful and creative visuals. And, with Infographics being “all the rave,” why not use some of the first-hand research you’ve uncovered to visually illustrate unique information about your client, product or cause.

 

Here are some tips to using Easel.ly that will help you create one of a kind Infographics with the potential to spark conversations and great collaboration with your stakeholders....

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Idea Transplant: Creating cartoons with PowToon

Idea Transplant: Creating cartoons with PowToon | Public Relations & Social Media Insight | Scoop.it

PowToon aims to enable you to create cartoon-style, animated presentation and video clips without professional illustration and motion graphics software. I test drove the beta version.

 

When you look at many cartoon-style videos you see that they are actually not that complicated from a graphics point of view. Usually they involve a number of scenes (slides), they use static characters, basic entrance, exit, and emphasize animations and sometimes a cute hand that puts items on the slide, all accompanied by some simple music....

 

[Cool tool worth a test drive - JD]

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The visual web – big in the Philippines, the US, Canada, UK and Spain | Lies, damned lies and statistics

The visual web – big in the Philippines, the US, Canada, UK and Spain | Lies, damned lies and statistics | Public Relations & Social Media Insight | Scoop.it

According to Royal Pingdom, Pinterest is probably now bigger than Tumblr in the US. I say probably, as Royal Pingdom consulted a number of sources from Comscore to Google Trends to Alexa, and they all gave slightly different results.


Even if Pinterest is only slightly behind that’s still a huge achievement, underscoring its 4377% growth over the past year (according to Comscore )
Royal Pingdom does however suggest that based on Google Insights, Pinterest is heavily US based, while Tumblr is global....

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The Future of Public Relations | Press Index

The Future of Public Relations | Press Index | Public Relations & Social Media Insight | Scoop.it

The future of PR as we know it.... [This infographic speaks for itself - JD]

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21 Guest Blogging Tips To Land Posts (Almost) Every Time | Heidi Cohen

21 Guest Blogging Tips To Land Posts (Almost) Every Time | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Are you one of those bloggers who wonder why they should write guest posts for other blogs when their own needs care and nurturing?

 

The bottom line is guest blogging is a win-win for both the host blogger and the guest blogger when done right. The problem for both parties is that it’s often done poorly.

 

What’s in guest blogging for you as a blogger?
Here are five reasons why every blogger should include writing guest blog posts in their blog marketing strategy. These reasons also hold for expanding your content marketing reach....

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Earned Media Tip #7: Use Offline Events for Content | Sally Falkow

Earned Media Tip #7: Use Offline Events for Content | Sally Falkow | Public Relations & Social Media Insight | Scoop.it

At the core of earned media is great content. You have to offer the reporter, editor or blogger something that they value – content that will help them interest or entertain their readers/viewers. Media is all about attracting more people to their content.

 

Offline events can be an excellent way to generate good content. I was recently at the PR News Taste of Tech Social Media Summit in New York City. In the two days I was there I met some industry luminaries, heard interesting panel discussions and keynote addresses and had the opportunity to interview several of the speakers. I tweeted highlights and interesting snippets. I also took note of the questions asked by speakers and the responses from the audience. All of this live interaction will find its way into blog posts and videos that I post online.

 

My tweeting and networking at the conference led to this earned media article in CommPro.biz...

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Mary J. Blige Now Knows Who Her Friends Are Thanks to Burger King | Brand Channel

Mary J. Blige Now Knows Who Her Friends Are Thanks to Burger King | Brand Channel | Public Relations & Social Media Insight | Scoop.it

Mary J. Blige had a dream when she was a kid. It wasn’t too outrageous or impossible to reach. All she wanted to do was be in a commercial for McDonald’s or Burger King. Well, she can scratch it off her list now and try to figure out how the whole became such a nightmare.


When Blige’s commercial for Burger King — part of BK's just-wrapped celebrity campaign for its new menu — came out in April, some attacked the spot touting crispy chicken snack wraps as stereotyping the African American performer. Wrap up all that anger and confusion into a slew of social-media outpouring and you’ had some pretty bad PR for Blige, while BK quickly squelched the affair by pulling the commercial....

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An Argument Against Exaggerated Market Research | March PR

An Argument Against Exaggerated Market Research | March PR | Public Relations & Social Media Insight | Scoop.it
In PR, we often encourage our clients to conduct research as a way to contribute to the industry news cycle when there is no news coming out of the company.

 

March‘s clients have seen a lot of success with this strategy and, across every industry, many companies will dedicate large portions of their annual marketing budgets to this type of content development. However, while companies typically want this research to come out in their favor – for example, framing their core competency as a must-have to remain competitive – research will fall flat if it isn’t conducted in a vendor-neutral manner and presented fairly.

 

Last month, Facebook released some research findings in a report titled, “The Power of Like 2: How Social Marketing Works,” which claims that Facebook advertising works! This was released just weeks after investors expressed anxiety that advertising revenue won’t keep up with Facebook’s user base, and seems to be a direct counter argument to investors in an attempt to dissolve these doubts and keep stock prices high.

 

However, there are some major holes in the logic of this report, casting doubts on whether Facebook advertising actually is effective after all....

 

[For Facebook, a case of lies, damn lies, bad PR - JD]

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Feminization of public relations | Heather Yaxley

Feminization of public relations | Heather Yaxley | Public Relations & Social Media Insight | Scoop.it

I’ve produced this infographic as part of my presentation at next week’s International History of Public Relations Conference. My paper aims to foreground the career experiences of women working in public relations in Britain during the 1970s and 1980s. As well as reviewing the existing historical literature (where the presence of women is largely missing) and conducting qualitative interviews, I wanted to put the story into some statistical context.

 

Although the veracity of any data is impossible to verify, it does provide heuristic knowledge of the increased feminization of the field of public relations over the past four decades. During the 1970s and 1980s, the data indicates the percentage of women in PR in the UK increased from around 10% to 40% – from one to four in every ten practitioners. This has risen further in the last twenty years to almost seven in ten practitioners....

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