To encourage brand advocacy, it is important for public relations professionals to be their clients' biggest brand advocate.
The term, Brand Advocate, is typically used to describe a consumer who spreads the word about a brand solely because they want to. On the other hand, public relations professionals are thought of as “spin doctors” just trying to promote a paying client.
Too many public relations “professionals” spit out press releases, public statements, and tired story pitches to mass list of contacts that may or may not want them. The truth is that the media and audiences alike can tell when they are being pitched to or discarded with a generic statement. In reality, publicists should be their clients’ biggest Brand Advocates, paving the way for other Brand Advocates.
Here are 3 ways to incorporate Brand Advocacy into your Public Relations program...