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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Advertising Perception: We Know When Ads Are Inaccurate

Advertising Perception: We Know When Ads Are Inaccurate | Public Relations & Social Media Insight | Scoop.it
We all know the old saying that ‘perception is reality,’ but it doesn’t apply to everything. For example, when it comes to advertising perception, we all know it’s not always reality. When we see that big, juicy perfect burger on the television screen, we know the real one isn’t going to look like that. You can see some hilarious pictures that illustrate the difference on Advertised Fast Food Compared To The Real Deal. This also applies to online advertising and really any type of advertising. The advertising perception is that it’s just not reality. Could this be the reason why we are so turned off by ads? If the advertising perception is so different than reality, that could explain why we just view ads as ‘noise,’ and we want to eliminate them from our daily experience. That could be why so many online marketers are ditching traditional Internet ads and shifting to content marketing and social media engagement....
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Katie Davis's curator insight, March 27, 2013 11:39 PM

This source stresses that "perception is not reality" and perhaps we are more aware of advertisements' goals. It also goes into more detail about the reasons why we do buy things we've seen on advertisements, even if it is not because we think it is a quality product. This source is ethical and appropriate because it is based on a survey done on real advertisement consumers. It gives real examples of the top brands that people prefer. This source is extremely helpful and will be used to look at the other side of my argument, but also reinforce points that I am eager to get across. 

 

Adams, Diana. "Advertising Perception: We Know When Ads Are Inaccurate." 
     Bitrebels. N.p., 24 Mar. 2013. Web. 26 Mar. 2013. 
     <http://www.bitrebels.com/business-2/ ;
     advertising-perception-inaccurate-ads/>.

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Finding the Right Mix of Conversion and Conversation Content | Soshable Blog

Finding the Right Mix of Conversion and Conversation Content | Soshable Blog | Public Relations & Social Media Insight | Scoop.it
The rise of content marketing and more importantly the focus that Google and Bing have put on website content engagement have changed the way we view the types of content we put on our websites. It’s no longer sufficient to focus all of your content on the basic search engine principles of keyword targeting. You have to have content on your domain that draws in the important social signals and time spent on site. In other words, your websites have to be interesting to a wider range of people, not just those specifically looking for your products and services. There are several types of content that go on websites, but the two we’re going to be talking about here are the two most important content additions. There is basic content that is relatively stagnant on your website; product descriptions and inventory items rarely have to change, for example. There are other types of regular content additions that somewhat influential as well such as press releases and service announcements. Those are the content types that we won’t be covering....
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So Why Doesn’t Your Business Have More Twitter followers? | Social Media Today

So Why Doesn’t Your Business Have More Twitter followers? | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Ok, so you’ve set-up your Twitter profile with a great avatar, gorgeous background and the snazziest bio possible. You’ve even started to follow some great people and organizations and are happily promoting your business but why isn’t your Twitter following going up?... 4 valuable tips...
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Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds | TechCrunch

Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds | TechCrunch | Public Relations & Social Media Insight | Scoop.it
Basic message? Cut the crap, Marketing. Forrester has put out a new digital marketing report, off the back of a survey of more than 58,000 online consumers, looking at how brands can better sell themselves and create content that flies in the digital age....
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Not for Profit Public Relations | The PR Coach

Not for Profit Public Relations | The PR Coach | Public Relations & Social Media Insight | Scoop.it

It may be “not for profit” but it’s definitely all about PR results. Here are some of the best non-profit public relations tips, tools and resources to get your non-profit marketing programs rolling fast. Other PR resources you may like: Do-It-Yourself PR, Media Relations/Publicity and Media Training. The PR Coach’s blog  This Just In… will also keep you current twice a week....

Jeff Domansky's insight:

Useful. More than 180 curated articles on nonprofit PR for all....

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Brooklyn Quevillon's curator insight, March 27, 2013 10:46 AM
awesome not for profit PR tips!
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The Exciting Uncertainty at the Intersection of Content And Commerce | TechCrunch

The Exciting Uncertainty at the Intersection of Content And Commerce  | TechCrunch | Public Relations & Social Media Insight | Scoop.it

Content and commerce have always had a symbiotic relationship that many traditional content providers tried to separate. The wall between editorial and business, otherwise known as the separation of church and state, is and always has contained back doors and windows in which compromises are made.

 

The slow adoption of all that the digital revolution has to offer – curation, aggregation, social, and automation – has also hobbled many traditional content providers. Depressed revenues, layoffs and shrinking bully pulpits are the results of an industry that doesn’t quite know how to monetize content beyond selling advertising space. Today’s successful digital companies know to blend content and commerce so that the content is compelling and, frankly, still sells stuff....

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Content Strategy: Keep Focussed on the Big Picture | SocialWebThing

Content Strategy: Keep Focussed on the Big Picture | SocialWebThing | Public Relations & Social Media Insight | Scoop.it

Lots has recently been written about real-time marketing (RTM), most of it stemming from notable and nimble ripostes, such as Oreo’s superb Super Bowl Tweet, Specsaves sage advice to Eden Hazard... ...

 

Amongst all the excitement, razzmatazz and glitz of RTM and the events which brands seek to become a show-stealing participant in, it’s important to keep your feet on the ground and remember that RTM is just another strand of content, it’s not a strategy. For me, it is just the evolution of one strand of content marketing. Many brands have established, ongoing content teams, but RTM is the just the next stage in its development.

 

In the future, RTM won’t just be wheeled out for the big events, we’ll see more brands with their very own 24 hour newsrooms so they can produce timely content and react to real-time events. But this will feature alongside the ongoing content team. David Armano described ongoing content as a ‘drumbeat’ and continuing the musical analogy, you could compare real-time content as a jam session. Ongoing content is structured, whereas real-time is more opportunistic in nature. Both strands can and should feature within your tactics....

Jeff Domansky's insight:

Real-time marketing realities and potential...

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Content Marketing Strategy: Balancing the Content Flow | Business 2 Community

Content Marketing Strategy: Balancing the Content Flow | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

In the world of content, it’s hard to know what’s too much and what’s not enough without testing it out. Marketers are famous for wanting to test before implementing but it’s always good to have a few benchmarks in place before you run with a program.

 

When chatting with folks about their content marketing programs, I often get asked “how often is too often?” and to be honest, it depends on  your program and your content. Below are a few guidelines that will help you make an informed decision on how often to post content for your business....

Jeff Domansky's insight:

How much is enough? Key question in content marketing.

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My Amazon bestseller made me nothing | Salon

My Amazon bestseller made me nothing | Salon | Public Relations & Social Media Insight | Scoop.it

My novel shot to the top of the site's bestseller list last summer. You won't believe how little I got paid...

 

This past summer, my novel, “Broken Piano for President,” shot to the top of the best-seller lists for a week. After Jack Daniel’s sent me a ridiculously polite cease and desist letter, the story went viral and was featured in places like Forbes, Time magazine and NPR’s Weekend Edition. The New Yorker wrote one whole, entire, punctuated-and-everything sentence about me! My book was the No. 6 bestselling title in America for a while, right behind all the different “50 Shades of Grey” and “Gone Girl.” It was selling more copies than “Hunger Games” and “Bossypants.”

 

So, I can sort of see why people thought I was going to start wearing monogrammed silk pajamas and smoking a pipe. But the truth is, there’s a reason most well-known writers still teach English. There’s a reason most authors drive dented cars. There’s a reason most writers have bad teeth. It’s not because we’ve chosen a life of poverty. It’s that poverty has chosen our profession. Even when there’s money in writing, there’s not much money....

Jeff Domansky's insight:

As an author, I can identify with this writing reality... but I'll do it again ;-)

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How to Find the Best Content to Share on Social Media

How to Find the Best Content to Share on Social Media | Public Relations & Social Media Insight | Scoop.it
Do you struggle to find good content to post on LinkedIn, Twitter or your Facebook page? Would you like to find reliable sources of content your fans and followers love? This article contains eight tips to help you quickly find great content.
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Reputation Management Programs Temper Public Missteps | Groundfloor Media

Reputation Management Programs Temper Public Missteps | Groundfloor Media | Public Relations & Social Media Insight | Scoop.it

CEO gaffes never cease to amaze and recently former Groupon CEO Andrew Mason had us scratching our heads when he compared his leadership to Battletoads....

 

At GroundFloor Media, we recommend that executive clients focus on knowing a few topics really well outside of their core day-to-day business, rather than trying to be an expert on everything. Doing so, positions c-level leaders as the real experts in key topic areas and provides guideposts for public comment. The media and other industry stakeholders will come to know these leaders as a go-to resource on specific issues and won’t necessarily expect them to stray from that expertise. Creating this framework and designated expertise is foundational to any executive visibility and reputation management program.

 

For executives such as Groupon’s Mason, who may be over eager to discuss any topic that comes his way, it provides a framework to reign in their comments and stay on topic.  And for executives at the other end of the continuum who might be hesitant to make themselves available to the media or public, it provides a platform for them to shine, limiting the risk of uncomfortable topics or difficult questions....

Jeff Domansky's insight:

Key messages and a little media training can go a long way to a confident interview and avoiding missteps.

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Error Correction – Is it Worth the Effort? | Ground Floor Media

Error Correction – Is it Worth the Effort? | Ground Floor Media | Public Relations & Social Media Insight | Scoop.it

Gone are the days of the hidden, tiny text box where a publication admits it made a reporting error. In today’s digital media age, you no longer have to wait days or weeks to rectify incorrect or inflammatory comments made about your client. You can now ask outlets for updates to be made online almost immediately. But the question remains: Does the value of correcting what you and your client see as inaccurate outweigh the risk of getting sideways with a reporter who will likely cover your client again? In GroundFloor Media’s recent experiences, the answer is a resounding yes....

Jeff Domansky's insight:

Great question and good case study...

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Move Over Instagram, Tadaa Has Arrived!

Move Over Instagram, Tadaa Has Arrived! | Public Relations & Social Media Insight | Scoop.it

Remember when Instagram announced that it had the right to sell users’ photos or use them in advertisements?

 

...One app making waves in this space is Tadaa. If you haven’t yet heard of it, but are a photo fanatic, you should definitely try it out. As with the majority of photo apps, you can alter the photos you take or import by applying selective editing features such as filters and adjustments. Tadaa’s Unique Draw…

 

What sets Tadaa apart, however, is that you can manually apply particular effects with the swipe of your finger.  The app also touts other sophisticated features, such as a “tilt shift effect,” which lets you customize the orientation, width and degree of blur to your photos. And while you can share your images with other app users and through your social networks, like Instagram, Tadaa offers both HD and real-time photo sharing capabilities....

Jeff Domansky's insight:

Here's a helpful look at a new competitor to Instagram. Tadaa is definitely worth exploring.

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Native Advertising Is Bad News | Digiday

Native Advertising Is Bad News | Digiday | Public Relations & Social Media Insight | Scoop.it
Publishers are putting their credibility on the line with the current frenzy around sponsored content, argues Mediassociates' Ben Kunz. ...Native advertising is a more insidious encroachment into consumer media content than any prior form of advertising. Billions of banner ad impressions may annoy readers, but they don’t misdirect users by disguising the source of the message — and this is exactly what native does. If publishers and marketers aren’t careful, they are going to poison the well of digital ad communications by breaking consumer trust. First, understand why publishers are so tempted to make native their future. Digital outlets are getting creamed by RTB on online ad inventory that avoids the comparatively high prices publishers charge for ads. If you want to reach a business executive, you could pay The Wall Street Journal a $17 CPM on its website, or you could use DSP audience targeting to reach the same executives at a $2.50 CPM. eMarketer estimates RTB will account for 19 percent of all U.S. display advertising in 2013, and if you factor in the lower costs per impression, that translates to about 44 percent of all online display impressions. (Any publisher saying RTB is substandard ad inventory must now be prepared to explain why nearly half of her inventory is lousy.)...
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43 Ideas to Effectively Level Up Your Content Marketing Efforts

43 Ideas to Effectively Level Up Your Content Marketing Efforts | Public Relations & Social Media Insight | Scoop.it
Content marketing is the new SEO. If you can create great content, you will be able to spark the interest of real people and Google will reward you for that. A lot of content marketers see content solely as a way to increase their search rankings and nothing more. In reality, content marketing is a dynamic approach to communications that encompasses a variety of key benefits. Whether it’s brand building, generating backlinks, streamlining the sales process or telling the brands story through an effective and compelling story; content marketing can generate meaningful and measurable results for businesses. However, when it comes to content marketing, there’s a right way and a wrong way to go about implementing these tactics. Furthermore, there is a variety of different tactics that will work well for some businesses but won’t work for the next. As we strive to be effective content marketers, it’s important that we place value on identifying the best approaches for our businesses, brands and clients. Take a look at the following content marketings ideas and think about how you can use these tactics for your business...
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5 Essential Elements Of A Great Twitter Content Strategy - AllTwitter

5 Essential Elements Of A Great Twitter Content Strategy - AllTwitter | Public Relations & Social Media Insight | Scoop.it
Excellent synopsis by Lauren Fisher... What’s your Twitter strategy? If you tried answering this question with “Ummm, we tweet a lot, and we use hashtags,” that’s not good enough. To be successful on Twitter – whether you’re tweeting on behalf of a Fortune 500, the small mom-and-pop down the streed or your own personal brand – you need a well-articulated content strategy that covers the who, what, when, why and how....
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15-Seconds Blog: Politicians: Stand Your Ground | CNN

Want to give a pesky reporter a run for their money? We recommend doing so by cleverly parrying their questions. Congresswoman Michele Bachmann once ran for President. Now she just runs for the exits, apparently....
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Download: Optimize Templates for Keyword Glossary & Editorial Plan | TopRank

Download: Optimize Templates for Keyword Glossary & Editorial Plan | TopRank | Public Relations & Social Media Insight | Scoop.it

...After you’ve thoroughly researched keywords that customers are searching for and organized them into the glossary template above, the next step is to form an editorial plan. Managing content creation schedules will help you stay on topic and consistent with content creation. The template below considers everything from topic to keywords to customer segment to position in the buying cycle for every blog post, article or video. I really shouldn’t be giving this one away, but you know what? I know these kinds of basic spreadsheets can be really helpful to DIY marketers.  If you think these are just a little useful, you’ll find Optimize a LOT useful....

Jeff Domansky's insight:

Great example of a content marketing editorial schedule from Lee Odden.

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LOOK: The Most Epic Photo Instagram Has Ever Seen

LOOK: The Most Epic Photo Instagram Has Ever Seen | Public Relations & Social Media Insight | Scoop.it

This is probably the most exciting feet photo you've ever seen on Instagram. It was taken by National Geographic photographer Joe McNally from the top of the world's tallest skyscraper, the Burj Khalifa, in Dubai....

Jeff Domansky's insight:

A dozen other wonderful photos to inspire you...

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Content Marketing Strategy: How to Engage Influencers in Your Industry | CMI

Content Marketing Strategy: How to Engage Influencers in Your Industry | CMI | Public Relations & Social Media Insight | Scoop.it

CMI's blog strategy is a case in point on how engaging influencers in your industry can lead to content marketing success. Find out how it worked for us.... ... we didn’t have the resources to pay for raw, educational content about content marketing, we knew exactly where we needed to turn: our influencers. When we announced the original CMI blog, the first group we reached out to was our database of social influencers. Dozens of these influencers were more than happy to help us out, as we had been promoting them for years without ever asking for anything in return....

Jeff Domansky's insight:

A superb case study showing how CMI used influencers, content marketing and social media to build a successful social business.

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Content Marketing Dictionary: Definition of Content Curation, Content Aggregation and Content Creation

Content Marketing Dictionary: Definition of Content Curation, Content Aggregation and Content Creation | Public Relations & Social Media Insight | Scoop.it
I’ve seen a lot of discussion around what’s the differences between content aggregation, curation, and creation. How do these fit into the content marketing strategy puzzle? Let’s take a moment to head back to basics and provide the definitions and differences between the three....
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2 Foolproof Methods for Getting Content Marketing Buy-In

2 Foolproof Methods for Getting Content Marketing Buy-In | Public Relations & Social Media Insight | Scoop.it
There are still a number of marketers and business owners that need to be persuaded to try content marketing for the first time. Here are 2 foolproof methods for getting that buy-in.

 

...If you present your content marketing plan as a pilot, you’ll immediately see the key decision makers let their guard down. It’s not as much of a commitment as a full-blown content marketing strategy.  But as you sell the Content Marketing Pilot, be sure to include the following:

The length of the Pilot – should be at least six months.The overall goal of the Pilot…or how the business will be different after the Pilot.Agreed-upon metrics that, if you hit, will enable you to move forward with “more episodes.” This could be an increase in leads, more subscriptions, shorter time to close business, an increase in “quality” leads…just to name a few....
Jeff Domansky's insight:

Two great tips to help you sell your content marketing program effectively.

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The Art of Storytelling in Public Relations | Vandiver Group

...With the increasing reliance on gadgets in everyday life, the PR industry risks losing some of its storytelling edge. With all the information we need available at our fingertips, many are beginning to question if storytelling has lost its value. Temasek Communications head Stephen Forshaw explains that, “we’ve lost the art of developing key messages and we’ve lost the art of storytelling, and storytelling is the heart of our business.”

 

It is hard to engage an audience with a meaningful, personal story when the world seems to become more and more impersonal every day. You can have a conversation with friends or family without ever actually seeing them face to face. The important thing to remember is the value of personal connections as our world becomes engrossed in technology....

Jeff Domansky's insight:

Remember, it's the people first, not the gadgets or technology.

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Energy and Industry » Blog Archive » The rise of the Internet

Energy and Industry » Blog Archive » The rise of the Internet | Public Relations & Social Media Insight | Scoop.it
...Many companies in the energy industry have yet to think through the implications of this shift in power.  In their project management, for example, they still think in terms of linear, predictable regulatory approval processes, while the unfolding reality is something much more akin to political theatre as a number of hitherto extraneous actors make uninvited but impactful appearances on a stage which the companies thought they controlled.  Many of these NGOs are small, but they are savvy in their use of the new technology and, like the mass of tiny Lilliputians, can tie a giant Gulliver down to the ground with their thousands of individually tiny strands.  The creation of networks is of course, a game that two can play, but energy companies will need to completely re-think their approach to what now needs to effectively be a political campaign strategy in the light of this new reality....
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Angela Watkins's comment, March 22, 2013 11:14 AM
Interesting article but I do believe is very true. Thanks for sharing.
Angela Watkins's curator insight, March 22, 2013 11:15 AM

Blogs Archives .... great article.  

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Measuring Effectiveness: Coke Says Buzz Is Not Enough | Copywrite, Ink

Measuring Effectiveness: Coke Says Buzz Is Not Enough | Copywrite, Ink | Public Relations & Social Media Insight | Scoop.it

Plenty of people have said it before, but Coca-Cola had invested hard dollars to prove it. Online buzz is not enough to have a measurable impact on short-term sales. Online display advertising works better. While the concept seems to contradict what social media enthusiasts tend to tout, it's one of several studies that not only raise questions about the growing interest in online influence but also refute it. After all, if buzz doesn't drive short-term sales where display advertisements might, then what about influence?

 

Smart companies don't make decisions based on single studies. Of course, according to the Adweek article, Coca-Cola isn't ready to toss out the baby with the bath water. Its digital media team points out that the findings were based on one study with one segment of one company that appeals to a particular customer.

 

In this case, one with 61.5 million Facebook fans. Instead, Coca-Cola will continue to look for ways to measure online buzz and other popular social media counts such as video views and social sharing. The company, one of the early entrants into digital media, wants to find a predictive measure that can pinpoint financial outcomes — at least so marketers may better understand the tradeoffs among media types....

Jeff Domansky's insight:

useful perspective on the importance of social media measurement from Rich Becker.

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