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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why You'll End Up Wearing a Smart Watch | Gizmodo

Why You'll End Up Wearing a Smart Watch | Gizmodo | Public Relations & Social Media Insight | Scoop.it

People don't wear watches anymore. You'll look ridiculous. Why wouldn't you just use your smartphone instead? These are just some of the negative sentiments skeptics are spewing about smart watches, which are still very much in their nascent stage....

 

...Smart watches may seem like a dorky throwback now, but with so many companies working on new versions they have serious potential. Laptop Mag's Mark Spoonauer looks at five ways smart watches could impact your life. Not only are there some promising smart watches already available, including the Pebble and Martian Watch, but Samsung has confirmed that it is working on its own watch. Meanwhile, Apple reportedly has more than 100 people working on a curved-glass iWatch that runs iOS and Google is said to be working on its own high-tech timepiece....

Jeff Domansky's insight:

Timely perspectice...

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The Social Media Trap Every Brand Must Avoid

The Social Media Trap Every Brand Must Avoid | Public Relations & Social Media Insight | Scoop.it

Brands need to use social media. But it's the intelligent use of it that will determine your brand's success of failure in social media. Here's how..

 

“When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of…well, you get the idea. “Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media.

 

Within social media, it splinters further–it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.” It was completed by the above video we made. The responses to the Fast Company post were overwhelming revealing a strand of truth that apparently managed to escape being put in writing prior to now....

Jeff Domansky's insight:

Thoughtful post and reminder that it's not the tools, it's the communications that matter.

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Will Google Glass Prevent Deaths or Cause Them? | Forbes

Will Google Glass Prevent Deaths or Cause Them? | Forbes | Public Relations & Social Media Insight | Scoop.it

About ten days ago I speculatively tweeted the following about the future of Google’s upcoming Glass technology: “Future debate: Is Google Glass causing more or fewer auto accidents?” And then today I read a headline that illustrates how the future sometimes shows up faster than you expected: Bill Would Ban Wearing Google Glass While Driving in West Virginia...

Jeff Domansky's insight:

Watching for new Google Glass issues ahead.

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Publishers Are in Love With This New Photo Platform | AdWeek

Publishers Are in Love With This New Photo Platform | AdWeek | Public Relations & Social Media Insight | Scoop.it

In a world where half of Facebook posts are now images, Web editors swoon over responsive design and brands place photos in tweets, it’s clear the Internet has become a more visual place. Now, one company is looking to exploit the love of pictures with a product that both editors and advertisers can use to make digital images more interactive, engaging and, perhaps most importantly, super shareable.

 

"If you communicate through an image, people engage with it—we know that because of Facebook," said Neil Vineberg, CMO of the two-year-old startup ThingLink. "And if you put content inside an image, the engagements go crazy." Vineberg observed that images embedded with videos, annotations or links see clickthrough rates of as much as 50 percent.

 

Forbes recently started using ThingLink to enhance its storytelling on the Web, turning a pictorial of the Forbes 400 into an interactive infographic complete with videos, story links and data. Want to know more about Oprah or Warren Buffet? Just hover over a button embedded in the picture, then click. Some 100,000 other publishers have signed on....

Jeff Domansky's insight:

ThingLink looks very promising for enhanced communication in every sector from PR, marketing and content marketing to education. 

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Is Twitter Dead When It Comes To Marketing? | Business 2 Community

Is Twitter Dead When It Comes To Marketing? | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
If you are an internet marketer or a blogger, then Twitter can still be very valuable to you. What most people don’t realize is that Twitter still can help divert traffic from your Tweets to your actual site if you know what you are doing. Where most people fail is they either Tweet too much about useless stuff or they don’t Tweet enough. So, do you need some help getting more out of Twitter?...
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Conversation Agent: 7 Common Business Pitfalls that Impact Social Strategy

Conversation Agent: 7 Common Business Pitfalls that Impact Social Strategy | Public Relations & Social Media Insight | Scoop.it

Tactical fatigue getting you down? How about lack of results from your efforts? ... How about we hit the pause button and look at some areas of impact on your business first? Maybe you set out with an objective and quantifiable goals for your marketing plan and aligned social media to those, then found that it's taking too long to close the gap on your goals. Or perhaps you've been testing the waters on some of the social networks, figured out that's all you can do, and moved on, abandoning those outposts. 7 areas of impact to get back on track...

Jeff Domansky's insight:

Common sense social strategies you can use.

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Small Business Video Marketing | Edwin Dearborn

Small Business Video Marketing | Edwin Dearborn | Public Relations & Social Media Insight | Scoop.it
One of the most effective methods that you can boost your small business marketing strategy is to generate video content. Video marketing is the future. Truthfully, the general public is more inclined to watch how something works rather than read or hear about how it works. Video is easier for them to comprehend; it’s more compelling to instigate action on their part. This is why you should utilize small business video marketing as your primary channel to explain how to use your products and services, as well as feature their benefits and the successes others may have had in doing business with you. but be careful not abuse video, as it should not be implemented as a direct sales tool. Video’s power is to engage people and to inspire them to share across social channels and email. Videos Can Go Viral After you have produced your video, now is the time to fully leverage that video by sharing it across multiple channels. You can place it prominently on your website’s home page, publish it via YouTube and Vimeo, share it through Facebook, LinkedIn, Google+ and Twitter. Moreover, email still represents a powerful marketing tool to get your video shared even further. Another way to leverage their distribution is to embed them in certain online directories, such as Yelp and YellowPages.com....
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10 Surprising Social Media Statistics

These social media statistics may just blow your mind. For example, more people own a cell phone than own a toothbrush....

 

...It pains us to admit it, but even the savviest social media marketing guru is no Don Draper – and you only have to make it through a few episodes of “Mad Men” to know that's probably a good thing. Social media geniuses don't necessarily bleed charisma and mystery, but on the other hand, they're not downing a fifth of bourbon and inhaling two packs of Luckys every day just to keep their clients happy.

 

So the next time you're at a fundraiser and the subject of social media comes up, don't climb onto that soap box. Don't brag about how you raised your Klout score from 40 to 50 in one week. Impress your audience with one of these social media statistics instead. You never know who might be listening.

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Meet the All-in-One Multimedia ‘Content Capsule’ | PRNewser

Meet the All-in-One Multimedia ‘Content Capsule’ | PRNewser | Public Relations & Social Media Insight | Scoop.it

In PR and marketing, we’re all about using different kinds of media to push the brand message and get the audience involved. We have to skillfully weave videos, print, email and social together in order to paint a larger picture and take the “big idea” to the consumer on the street (or the laptop). But what if we could present target audience members, investors or even clients with all these different kinds of media in one self-contained, embeddable package?

 

Marketing veteran/entrepreneur Tim Bahr thinks he has found the solution to this challenge with the NextWorks “content capsule”. Here, for example, is his company’s own promotional unit...

Jeff Domansky's insight:

Intriguing PR and marketing possibilities: Meet the All-in-One Multimedia ‘Content Capsule’...

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The Next Seven Years For Twitter Hang On Its Ability To Remain A Pure Communication Platform | TechCrunch

The Next Seven Years For Twitter Hang On Its Ability To Remain A Pure Communication Platform | TechCrunch | Public Relations & Social Media Insight | Scoop.it
Twitter turned seven years old today. The company posted a fun video about its history, which we already know plenty about. We’ll get to that later, though. Another thing we know about Twitter is its impact. But the important question is this: What does the future look like for the company? To remain relevant for the next seven years, Twitter has to stay true to its original mission of being an open communication platform. To do that, the company has to refrain from adding too many features and getting in the way of its core strengths, which is real-time notification of our stream of consciousness. Sure, the company can figure out how to monetize this all they like, because after all, employees don’t work for free and servers don’t pay for themselves....
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Content Marketing Strategy: 3 Consumer Tech Trends to Watch

Content Marketing Strategy: 3 Consumer Tech Trends to Watch | Public Relations & Social Media Insight | Scoop.it

A handful of groundbreaking shifts could seriously alter the way we go about content marketing. Here are three consumer tech trends that should be on your radar....

 

...While it isn’t yet clear how exactly these shifts will impact content delivery, you can bet there will be roles for content marketers on all of these fronts. But radically different presentation formats may require a completely different approach to content creation and delivery. S

 

pending too much time trying to understand these devices before they hit the market (or hit their strides) may be risky because a competing technology can swoop through in a second and render these early iterations useless. However, at least a general understanding of what’s happening on the market with these technologies is crucial for every kind of marketer....

Jeff Domansky's insight:

Watch out for these trends...

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An editorial calendar for your corporate blog: tips and templates

An editorial calendar for your corporate blog: tips and templates | Public Relations & Social Media Insight | Scoop.it
You need an editorial calendar for your corporate blog. Discover why, how to get started and several free templates you can use. Your corporate blog exists for a reason. It’s not there to simply put out content about your business, your products or how great you are. You go in with a plan and a strategy, focused on your target personas. This requires an editorial plan and editorial calendar. There are several content marketing tools enabling you to build editorial plans for your overall content marketing strategy, with a focus on collaboration and team work....
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19 Reasons You Should Include Visual Content in Your Marketing [Data] | HubSpot

19 Reasons You Should Include Visual Content in Your Marketing [Data] | HubSpot | Public Relations & Social Media Insight | Scoop.it
Take a look at 19 statistics that make the case for including visual content in your marketing strategy. Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Marketers. Well they should, anyway, because marketers who are embracing visual content are seeing huge returns in terms of, well, more readers, leads, and customers. Oh, also revenue. Not a bad setup. Whether you're already a champion of visual content and just want a little affirmation, or you're interested in dipping your toes into the burgeoning visual content space, these 19 statistics should help you make the case for doing just that....
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Presefy Lets You Control Presentations With Your Phone, No Software Required | TechCrunch

Presefy Lets You Control Presentations With Your Phone, No Software Required | TechCrunch | Public Relations & Social Media Insight | Scoop.it

... As anyone who has studied in the fine art of Giving Presentations That Aren’t Horrible can tell you, the first step in giving an engaging talk is getting the hell away from your computer. You want to talk with your audience, not at your laptop.

 

That means using a remote control. And using a remote control, of course, means stepping into a world of pain. Oh, you’re using someone else’s laptop at the last minute? Better track down some compatible USB drivers and hope that they don’t explode in your face. Oh, you forgot to swap out the batteries with fresh ones? Hope you didn’t want to go past the third slide.

 

Presefy wants to kill off the uni-purpose remote control, instead pushing the responsibility of steering to your smartphone. But here’s the special twist: because it’s all done through the browser, no special drivers or apps are required. Here’s how it works...

Jeff Domansky's insight:

Great potential Powerpoint pain reliever.

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Lorenzo Barbantini Scanni's curator insight, March 27, 2013 3:37 AM

I have seen many but this might be interesting, let me know your thoughts..

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Are London and New York still the dominant worldwide hubs of PR? | Inside PR - PRmoment

Are London and New York still the dominant worldwide hubs of PR? | Inside PR - PRmoment | Public Relations & Social Media Insight | Scoop.it

Are London and New York still the dominant worldwide hubs of PR? Why do certain parts of the world lead in PR?...

 

... Today’s digital media means it is less vital to be close to key media producers, but agencies have yet to move out of New York. One reason is because of the other businesses located there. Yann explains: “There is a concentration of major global firms and brands. New York remains home to 42 corporations listed on the Fortune 500, making prospecting and networking geographically convenient and advantageous.”

 

And because New York is a buzzing city, it attracts talent, as Yann says: “The same things that draw tourists from the world over to New York – world-class cultural attractions, Broadway entertainment and dining – make it a sought-after destination for young professionals and a rich source of diverse local talent.”

 

Why London rules

London is also a centre of media, business and culture, which explains why it has such worldwide PR force. One way that the UK is different from other countries is the style of its media....

Jeff Domansky's insight:

Still the case but new influence growing as digital proliferates.

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AP Beats Meltwater: And What It Means For Google News | Forbes

AP Beats Meltwater: And What It Means For Google News | Forbes | Public Relations & Social Media Insight | Scoop.it

As we know various Europeans have been trying it on with Google News. Arguing that their excerpts are breach of copyright for which Google must pay them hefty sums of money.... ... But there’s another case which could lead some to a different answer. This is the one where AP has sued Meltwater. Meltwater runs something very much akin to Google Alerts, or a clippings service if you prefer. AP claimed that the excerpts which it took from AP’s work were too large to qualify under fair use. And the judge agreed with AP...

Jeff Domansky's insight:

Worth watching for PR, marketing, curation pros.

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Content Marketing vs. PR: What’s the Difference? | Business 2 Community

Content Marketing vs. PR: What’s the Difference? | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
I recently spoke with an analyst who had asked me how content marketing is different from traditional PR (public relations). I think this is a question that all marketers and SEOs are having to grapple with as SEO evolves. On the one hand, it’s getting harder and harder to rank in the SERPs with low-quality content and spammy links, making real content marketing much more important; on the other hand, the value of the link as we know it is slowly being devalued relative to social currency and co-citation, which owe a lot to word of mouth and good PR. So what’s the difference between PR and content marketing? Is there any? The short answer is yes. Here are some thoughts on how these marketing strategies differ. Content Marketing & PR Evolved from Different Tactics...
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Boost Content Marketing through Top Influencers

Boost Content Marketing through Top Influencers | Public Relations & Social Media Insight | Scoop.it

Brands that successfully use content marketing say that 1% of their audience drives anywhere from 20% or 30% - but sometimes up to 70% - of all discovery and engagement with their content. That’s better than paid advertising. If you’re looking to boost your content marketing efforts and gain more leverage and brand recognition in your industry, top influences can help you get a competitive edge.

 

Identify Brand Ambassadors

Brands that successfully use content marketing say that 1% of their audience drives anywhere from 20% or 30% – but sometimes up to 70% – of all discovery and engagement with their content. That’s better than paid advertising. What’s more exciting is that sharing content through likes, tweets, pins and so on not only increases your brand’s reach within the social circle of a brand ambassador: it can also boost your search engine ranking and result in significantly increased traffic from organic searches too....

Jeff Domansky's insight:

Connecting brands to influencers pays off in marketing.

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30 Minutes Of Social A Day: Work Smarter, Not Harder [Infographic] | Social News Daily

30 Minutes Of Social A Day: Work Smarter, Not Harder [Infographic] | Social News Daily | Public Relations & Social Media Insight | Scoop.it

Social media in 30 minutes a day is possible. Company's and users can both benefit by understanding exactly who to target and when to target those users....

 

Suggested in the past, Pardot warns customers that they need to identify their key social channels and plan tasks around those networks. The time spent on each network varies from 10 minutes per day on Facebook to 2 minutes per day on Instagram and G0ogle+ Just keep in mind that the infographic specifically focuses on social media marketing. Your company may need to spend more time if much of your customer service and other efforts are based around social media channels. The recommended actions and time spent on social network engagement doesn’t just apply to business users, it can also be effective for everyday social media lovers. Here is the 30 minutes of social a day infographic...

Jeff Domansky's insight:

Possible but not likely if you're fully engaged with customers...

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How to Create Your Content Marketing Plan

How to Create Your Content Marketing Plan | Public Relations & Social Media Insight | Scoop.it
Follow this guideline to create a content marketing plan for your business to help you successfully boost your rankings and drive traffic to your site.... Content marketing is crucial to developing a worthwhile Internet presence for your blog, website or business. Content marketing helps increase traffic, build links and create strong brand awareness. Quality content is of the highest importance when you’re developing filler for your Internet spaces. It not only makes your informational outlets more credible to users, it also means Google and other search engines will rank your site higher than others based on the quality of the content offered. Essentially, online marketing and content marketing go hand in hand. The content marketing plan below is a great checklist for developing a quality base of online content....
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Jennifer Delorme's curator insight, March 25, 2013 1:31 PM

Here are some simple tips to help with internet marketing plans.
Discussed is Blogs: To post 5 a week, fun and reliable, have a motive.
Guest Post: Have a list of sites with 'background' on them, done use just any that accept anyone posting, keep track of the success.
Press Releases: are a good way to be found online.
Infographics: clean and easy to understand, attractive to customers on site.
Audience Engagement: provide social sharing whenever possible,establish a call to action, access to mailing list.

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6 Ways to Expand Your Social Media Reach | Jeffbullas's Blog

6 Ways to Expand Your Social Media Reach | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

Social media marketing is simple in one sense. Create content that adds value and then try and get it out to as many people as possible. That's reach. If you do it well then the crowd shares and it travels around the world at the speed of a click.

 

So, have you been spending time on social media and are looking for ways to expand your social media reach? If you’ve been an avid user of social media networks, I’m sure you’ve heard all about the benefits and what it can do for your business. So I won’t be going down that road and “lecture” it to you. Instead of doing that, I want to go straight ahead and share some tips and tricks that have helped build my social media reach....

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CEO: The most important thing you can say at a meeting | PR Daily

CEO: The most important thing you can say at a meeting | PR Daily | Public Relations & Social Media Insight | Scoop.it
The most important phrase you'll ever say in a meeting isn't "please" or "thank you." It isn't "How are you?" to open the meeting or “What are the next steps?” to close the meeting. The most important phrase you'll ever say in a meeting is: “How can I help you?” My father-in-law taught me to show your friendship first. There's no better way to show that you care about the person you're meeting with than to genuinely, authentically ask her what you can do to help. There are two possibilities when you ask how you can help...
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The real breakthrough of Google Glass: controlling the internet of things

The real breakthrough of Google Glass: controlling the internet of things | Public Relations & Social Media Insight | Scoop.it

Many of the first apps for Google Glass will be about consuming and sharing content on the go. But what if Google Glass could unlock control over the world of the Internet of Things both inside and outside the home?

 

...As the first apps start to come out for Google’s augmented reality glasses, we’re starting to see how viewing the world and consuming digital content could be transformed. You can capture photos and videos and send them to your friends with a simple gesture, or scan the New York Times headlines without moving a finger. But perhaps the real breakthrough app for Google Glass wouldn’t be about content consumption at all, but about control.

 

This week the folks at Engadget dug up a patent around Google Glass using wireless connectivity to control connected devices in your home. The glasses could use any number of wireless methods — from RFID, to infrared, to Bluetooth to QR codes — to identify a connected device that could be manipulated, and then, presumably, to manipulate it....

Jeff Domansky's insight:

The PR tsunami continues.

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“Dongle incident” proves we live in a world with no room for error

“Dongle incident” proves we live in a world with no room for error | Public Relations & Social Media Insight | Scoop.it

Reputation challenges: recent "dongle incident" demonstrates that we are living in a world with no room for error. Where will it lead?

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Twitter drives TV ratings, and brands with social media content can benefit

Twitter drives TV ratings, and brands with social media content can benefit | Public Relations & Social Media Insight | Scoop.it
​Social media marketing must take advantage of second-screen viewing. ...​Social TV​ – the act of social networking while watching television – ​has become standard practice for today’s active Twitter users. It’s no longer a trend – more than 80 percent of American television viewers now access second-screen content during a program. In fact, a new study from SocialGuide and Nielsen found that social media are not only engaged in conversation about what they’re watching, but also shopping, writing emails and reading news content. Twitter influences positive TV ratings Brands can capitalize on the persuasive and promotional nature of witty and insightful social media posts among tuned-in TV viewers . Twitter was one of three “statistically significant variables” associated with positive TV ratings. SocialGuide noted that the other two influences were past ratings and TV advertising on behalf of the show itself....
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