Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Marketers Use Twitter - Heidi Cohen

How Marketers Use Twitter - Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Want to reach marketing decision makers on Twitter? Then check out Leadtail and NetBase’s analysis “How Digital Marketers Engage on Twitter” based on the Twitter activity of 515 North American brand, corporate, and agency digital marketers between between April 1st and June 30th, 2013....

Jeff Domansky's insight:

Want to understand & reach marketers on Twitter? Here's what they're doing, using and sharing...

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Ali Anani's curator insight, August 26, 2013 6:12 AM

twitter is finding diversified applications

Benjamin Ivarsson's curator insight, March 28, 2014 12:55 PM

Statistics were never my strong point, but these graphs sure makes an impact.

Brianne Mellon's curator insight, May 6, 2014 1:26 PM

2013 Twitter research includes charts and top media/marketing sources on Twitter. Social media users are finding ways to maximize content distribution. 

 

What I took away from this article:

- Roughly four out five marketers tweet using the Twitter website or tweet buttons

- 80% of the content shared on Twitter by marketers is media; 45% is mainstream media and 35% is industry specific media

 

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Medium needs to figure out what it wants to be when it grows up

Medium needs to figure out what it wants to be when it grows up | Public Relations & Social Media Insight | Scoop.it

Does Medium want to be a platform for writing of all kinds, or does it want to be a magazine-style curated experience for readers? The two are very different, and the potential for conflict is great.

Jeff Domansky's insight:

What happens to blogging and storytelling Medium when it gets large? Exploring the possibilities...

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Yelp Gets Serious about Reviews - 'Net Features - Website Magazine

Yelp Gets Serious about Reviews - 'Net Features - Website Magazine | Public Relations & Social Media Insight | Scoop.it

Reviews are no joke over at Yelp headquarters. The local discovery platform averages 108 million monthly unique visitors who visit the service to discover businesses and make spending choices.


Most of these visitors also take a gander at the consumer reviews left on business pages. After all, user-generated content has proven to be a big influencer in consumers’ purchasing decisions. For this reason, Yelp is expanding its review functionality to mobile devices and heating up its battle against fraudulent reviews....

Jeff Domansky's insight:

Yelp ups the ante and it's important to keep an eye on it for potential negative and positive reviews.

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The Value Of Content To Commerce - Part 1

The Value Of Content To Commerce - Part 1 | Public Relations & Social Media Insight | Scoop.it

Getting your customers engaged across paid, owned and earned social media channels isn't difficult if you think and act like a network.


Remember, audience first...

Jeff Domansky's insight:

There is no question content can be valuable if you put the audience first.

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Why Context Is the Future of Inbound

Why Context Is the Future of Inbound | Public Relations & Social Media Insight | Scoop.it

Learn why context is so important not just for marketing, but also for sales and services, too.


Targeted emails are better than generic emails, but here's the thing: When that same email recipient then heads over to your website, interacts with you in social media, or calls your sales team, what do they get?


The same generic marketing everyone else gets. People are the sum of their entire experience, across channels, across devices, across their whole history of interactions with your company. And that experience, like water, should move and adapt around us. This goes beyond tossing their first name into an email.


Webber continues: "We should ... look at better ways to emotionally connect with people in meaningful ways; to understand where they are at, meet them there, and give them more than cheap digital parlour tricks.


"Having that context, and extending it through all the channels prospective customers use, changes everything for the relationship between a company and its prospects....

Jeff Domansky's insight:

Here is why context is marketing's secret weapon.

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Video Marketing for Small Business Owners - Business 2 Community

Video Marketing for Small Business Owners - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

YouTube may be the most popular video outlet on the internet, but it isn’t the only one. There are many more sites that support video and video marketing. While YouTube has some restrictions, many of these other sites don’t have any restrictions. Here is a basic guide to get you started in web based video marketing and to give you the tools to capitalize on this aspect of marketing.


Develop Content Strategically

The worst thing you can do with video marketing is to start posting content without a clear, strategic plan. Prior to posting your first video, have several other videos shot and ready to go. Each video should build on the previous one. This will keep things logical and appealing to customers. You should also make sure that your videos are kept under ten minutes. Anything longer and you run the risk of losing a potential client....

Jeff Domansky's insight:

Great guide to video basics...

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Google Think: Research Insights

Google Think: Research Insights | Public Relations & Social Media Insight | Scoop.it
Discover critical business insights with Google's Databoard for Research Insights, the beautiful and intuitive tool that lets anyone curate and create Google's research into customized infographics in a matter of seconds.

Via Marie-Sophie
Jeff Domansky's insight:

Very useful for content marketin, blogging and other possibilities.

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Marie-Sophie's curator insight, July 17, 2013 8:54 AM

Google propose le #databoard, un ensemble de stat autour du multi écran, du mobile, etc à partir desquelles tout le monde peut créer infographies. 

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Riding the New Silk Road

Riding the New Silk Road | Public Relations & Social Media Insight | Scoop.it
An interactive media feature showing Hewlett-Packard's new shipping corridor along the route of the ancient Silk Road.

Via Marie-Sophie
Jeff Domansky's insight:

This is a great example of Transmedia storytelling and what marketing, not to mention journalism can look like.

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Marie-Sophie's curator insight, July 22, 2013 4:23 AM

un bien joli format

Suki Tan's curator insight, May 1, 2014 12:31 PM

#newsilkroad

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This Changes Everything: Social Signals, Your Website, and Google+

This Changes Everything: Social Signals, Your Website, and Google+ | Public Relations & Social Media Insight | Scoop.it
Following a series of experiments I've made a few discoveries about sharing links on Google+ that changes everything about how I now share.

Via Cendrine Marrouat - cendrinemarrouat.com
Jeff Domansky's insight:

Agreed. Good read!

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Athena Goodlight's comment, August 21, 2013 8:43 PM
Thank you. Google is truly gaining ground in the social network communities.
Chris Agro's curator insight, August 22, 2013 8:20 AM

A way to drive more traffic to your site via Google+ and social. Truly exciting.

Chris Agro's comment, August 22, 2013 8:22 AM
Love it! Thanks for sharing your research.
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22 Cool Social Media and Online Business Tools and Reviews

22 Cool Social Media and Online Business Tools and Reviews | Public Relations & Social Media Insight | Scoop.it

Though the tasks have gotten significantly more complex and intellectual, today’s web tools fall into the same general categories, either enabling new tasks (creating infographics) or performing manual tasks faster and more easily (sharing information across multiple social networks and profiles).


Ever wish you could search for something by sketching it rather than using text? Send professionally formatted emails from your Gmail account? Easily develop optimized landing pages for marketing campaigns?


Find tools to accomplish those tasks and many more here in more than 20 of the best cool online marketing tools and reviews of the past year....

Jeff Domansky's insight:

Tom Pick shares an excellent set of social media tools. 

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Why email should be the jewel in digital marketing crown | The Wall Blog

Why email should be the jewel in digital marketing crown | The Wall Blog | Public Relations & Social Media Insight | Scoop.it

Despite the continued, rapid growth of new channels, email continues to be one of the most effective ways for brands to communicate with their customers. Nearly 145 billion emails are sent every day. And these are still being hugely read. In fact, our recent Email Benchmarking study showed that 39% of emails sent by brands to consumers are being opened. But, despite its obvious benefits, email marketing still needs strategic focus and creativity to make it as effective as possible. Marketers can’t put it on the backburner and stick to old tactics while paying more attention to ‘sexier’ marketing techniques such as social and search.


Marketers shouldn’t think that everything that can be done with email has already been done. This kind of thinking can only lead to uninspired, and potentially unappealing content that might not entice recipients to take action—which is an even more important goal than the open. Whether this is by including imagery, video content or highly relevant, behaviour-driven content, you ultimately want to still be focusing on the most innovative and creative ways to arouse their interest and ultimately, get them to click through to your site....

Jeff Domansky's insight:

Don't throw the e-mail out with the junk mail. eEen more important, up your game when it comes to the quality of content sharing and distributing.

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How Did You Know You Wanted An iPhone? | Acton PowerBlog

How Did You Know You Wanted An iPhone? | Acton PowerBlog | Public Relations & Social Media Insight | Scoop.it

Did you wake up one morning and think, “I wish I had a phone that would not only allow me to text and call, but play games, get directions, read books, allow me access to all social media and take pictures?” Not likely. You wanted an iPhoneteens_working because Apple put it on the market.


Jim Clifton, CEO at Gallup, says this is no small point. Our economy isn’t waiting for consumers to want to start purchasing things again; it’s waiting for entrepreneurs to create demand.


Growth doesn’t just happen, and it’s not necessarily driven by demand. Growth comes from innovation and from entrepreneurs who create demand. Just look at the iPhone....

Jeff Domansky's insight:

Here's a valuable reminder comes from innovation, great product or services and solid customer service.

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IOANNIS APOSTOLOU's curator insight, August 21, 2013 2:46 AM

Innovation comes also from collaborating with teenagers!

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Part Two of The Truth About Content Marketing That Nobody Else Will Tell You | @AskJamieTurner

Part Two of The Truth About Content Marketing That Nobody Else Will Tell You | @AskJamieTurner | Public Relations & Social Media Insight | Scoop.it

If you think content marketing is a silver bullet that will solve all your problems, you might be surprised by the findings in this post.Over the past few years, outbound marketing strategies like cold calling, mail campaigns and online ad buys have played second fiddle to the more contemporary inbound marketing approach. But, the shift from “old school” push marketing toward content-based strategies has proved quite challenging for many marketers, and for some, has failed to live up to its much-hyped expectations.


Now, many marketers have realized that turning their back on tried and true outbound strategies leaves far too many stones unturned. As it turns out, the right approach is a smart mix of both inbound and outbound tactics—including even “throwback” programs like cold calling. But with the added leverage of modern technology and techniques to refine targeting, companies of all sizes are seeing their sales success explode by as much as 400% by adding “retro” tactics back into the mix.


Here’s what they’ve learned in the process, and how your company can harness these same strategies to fill your sales funnel with a modern take on traditional tactics....

Jeff Domansky's insight:

The best way to get social marketing results? Remember to use traditional tactics as well and integrate them. A great reminder traditional tools like e-mail still work when combined with new tools like content marketing.

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Why You Should Care About Google Author Rank

Why You Should Care About Google Author Rank | Public Relations & Social Media Insight | Scoop.it

Why should you care about Google Author Rank? Alone it will not make your search efforts sink or swim, but content creators who use it see great rewards.


While some may call Authorship “Klout Lite,” it does represent Google’s attempt to determine author strength so they can validate search ranking. Influence will be determined by social network validation online, including the Google+ network.


The use of Authorship as a search factor creates a strong need for content creators small and large to adapt the rel=”author” tag and feature Google+ as a primary social network on your web site....

Jeff Domansky's insight:

Important question and a good explanation of why it matters to individuals and organizations.