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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Visual Storytelling for Marketers |

Visual Storytelling for Marketers | | Public Relations & Social Media Insight | Scoop.it
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.

 

All right, want to increase your business? Then translate your business stories into videos.

 

I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.

 

But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!

 

For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!

 

There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!

 

In the meantime, check out the rest of the infographic and see what other gems you can find.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[Here are some valuable stats to show video's impact and ROI - JD]

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How Google's 'Penguin' Update Will Change Publishing | DigitalNext

How Google's 'Penguin' Update Will Change Publishing | DigitalNext | Public Relations & Social Media Insight | Scoop.it
google is flipping seo on its head, as rankings will depend on the quality of content for readers, not clever choices of words for the search engine.

 

...But there is a silver lining to all of this. With last year's Panda release, and the more recent Penguin release, Google is going to flip SEO on its head. If Old SEO enabled some to fool a crawler into indexing borderline junk content to get high rankings, New SEO looks likely to take any notion of fooling anyone out of the equation.
New SEO will put all publishers on more equal footing, favoring those that produce quality content that is highly engaging to a certain audience. If SEO was previously a linear method of feeding a crawler with words and links, Google's results are now the result of a feedback loop: show them that you can produce quality content that people are attracted to, and free search traffic will follow.


There are two ways for a user to arrive at content -- the first is actively searching for it on a search engine like Google or Bing. The second is to discover or stumble onto it via a link on another website, an e-mail from a friend, a link shared on Twitter or Facebook, etc. "Discovery" encompasses all those times we reach a page without first typing a keyword into a search box.


To feed the search rankings with New SEO, publishers must be thinking about the discovery side. How can they get more engaged people discovering their content and engaging with it outside of Google? Ironically, a New SEO expert will probably need to focus more on Facebook than on Google to improve search rankings. The same goes for brands that are investing in content creation and content marketing. To be successful, everyone needs to play by the New SEO rules....

 

[Content rises in importance as traffic generator as Google implements search engine changes - JD]

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Video the next wave in content marketing

Video the next wave in content marketing | Public Relations & Social Media Insight | Scoop.it
First came infographics, and now more brands are moving into video, a way to take advantage of the power of visual story-telling...

 

Sports commentators are the ultimate content marketers. And never is that more prevalent than during the Olympic Games.

 

Think about it. Sports commentators take mounds and mounds of stats on every athlete and compile them into short, simple sound bytes that deliver high-quality commentary for viewers. It’s no different than brands citing data points to validate their market positions or credibly tell their corporate or product stories through various-content marketing campaigns.

 

But not all brands get it right. Telling a data-driven story in a simple way is tough. With so much data, where do you start? And how do you bring a creative flare to the mix, to ensure it is simple and compelling enough for your customers to not only read it, but want to share it?...

 

[Mia Pearson explores what's new in content marketing - video - JD]

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B2B Content Marketing Trends 2012

Content marketing is a big buzz word. Most marketers will agree that the purpose of content marketing is to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. And while you want to help buyers make pragmatic and informed decisions, your ultimate goal is to persuade them to select your solution over competing alternatives. But what’s behind the buzz? We conducted a survey with the 30,000+ member B2B Technology Marketing Community on LinkedIn to get answers to key questions like:
- What’s working and what’s not?
- Who is creating content and what are they creating?

- How do you measure content marketing results?

 

We received over 740 responses in less than 3 weeks...

 

[Valuable presentation for marketers, content producers, social media managers, PR pros - JD]

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10 key principles of agile marketing management

10 key principles of agile marketing management | Public Relations & Social Media Insight | Scoop.it

I couldn't agree more with the principles laid out here. Y

 

[This is a thoughtful and comprehensive look at agile marketing best practices -JD]

 

,,,In a nutshell, agile marketing adapts management methodologies from agile software development (and agile project management) and applies them to marketing teams. It's also influenced by related movements such as The Lean Startup methodology by Eric Ries.

 

These techniques are gaining momentum in marketing circles because, in many ways, modern marketing increasingly has parallels with software development, IT projects, and entrepreneurial ventures — in many cases, some of the most important marketing projects these days are software development, IT projects, and entrepreneurial (or intrapreneurial) initiatives.

 

Yet at the same time, marketing has its own dynamics that make it different than those disciplines. So while marketing can borrow a lot from existing agile and lean methodologies, there's also a need to modify and extend those approaches into something uniquely suited to the modern marketing mission. A new age of marketing demands a new kind of marketing management.

 

The above sketch is my perspective on 10 key principles of agile marketing management to consider in the adoption of such an approach in your organization...


Via Heidi Lorenzen
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Curation Is As Important as Creation

Curation Is As Important as Creation | Public Relations & Social Media Insight | Scoop.it

Robin Good: If you are interested in understanding how "content curation" differentiates itself from simple re-sharing and re-blogging here is a great article by Chris DeLine.

 

Great advice for anyone wanting to become an effective content curator: “Whether in tweets, in blog posts, in podcasts, or in newsletters, be ruthless with your attention.


...

 

Some adopt a strategy of blanket-curation, throwing everything new or fresh or remotely interesting online and letting other consumers make their own value distinctions.

 

Others assume the role of tastemaker, selectively making the decisions themselves.

 

Both have their place, but the former contributes to what Jonathan Haidt calls “the paradox of abundance,” which he says “undermines the quality of our engagement.”

How many content-overload websites can you monitor before you become overwhelmed by volume? How many share-explosions does it take before you remove a friend from your Facebook feed? How many Tumblr pages can you pay attention to before the reblogs become a blur?

 

...

Thoughtful, honest, and caring curation isn’t entirely different than creation.

 

After all, the topics you choose to research, to blog about, and to discuss with friends all begin with the process of sifting through the media abyss yourself and singling out worthwhile information."

 

What really counts is to create content that is useful, meaningful and helpful for others, whether from direct hand authorship, or by curating the best existing resources.

 

Insightful. 8/10

 

http://chrisdeline.com/curation

 

(Image credit: Shutterstock)

 

[This is a really thoughtful post on the value of curation and worth reading by those curious about, or already active in curation  - JD]


Via Robin Good
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Sinan Zirić's curator insight, January 19, 2013 11:50 AM

This is an excellent Curation review.

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The New Economics of Photojournalism: The rise of Instagram - British Journal of Photography

The New Economics of Photojournalism: The rise of Instagram - British Journal of Photography | Public Relations & Social Media Insight | Scoop.it

 

... as Stanmeyer adds, Instagram, in the end, has allowed him to reach hundreds of thousands of people. "Decades ago, I often thought of how brilliant it would be to publish photographs on roadside billboards to scream what mattered to me – until I discovered how expensive these spaces cost. Instagram and other social media does just that: reaching the potential consciousness of hundreds of thousands, and even more." But, he admits, the implications can be daunting, because "we're still in the infancy of where this road we are paving is taking us. But is it exciting and does it hold limitless potential? Yes."

 

[In-depth look at Instagram and its success with professional photographers and future potential - JD]

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Social Media ROI, Is Social Media Marketing Effective?

Social Media ROI, Is Social Media Marketing Effective? | Public Relations & Social Media Insight | Scoop.it
The question of Social Media ROI and whether social media marketing is effective is one that is constantly on the forefront of businesses.

 

It is no longer a question of whether a company needs to be in social media, but more how to measure the efforts.

 

In the infographic below, thanks to MDG, we get a better look at additional factors to determine effectiveness beyond the obvious “did someone buy our stuff”....

 

[Valuable infographic for social marketing and PR experts - JD]

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Mobile Web Searches To Surpass Desktop Web Search By 2013 – Is Your Website Ready? | Business 2 Community

Mobile Web Searches To Surpass Desktop Web Search By 2013 – Is Your Website Ready? | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

It's been mentioned in various blogs - I even heard it directly from someone who works at Google.  By 2013 - it is expected that mobile web searching will surpass desktop web searches.


There are roughly 644 million active websites out there right now. Some studies have estimated that 80% of consumers abandon a website because it isn’t mobile friendly.


Are you one of them?


Go ahead – pull out your Droid or iPhone and check out your site. Do you have to pinch your fingers in order to see the text or navigation? If so – it’s safe to say 80% of your mobile traffic leaves right away – and you’re losing business....

 

[Get mobile-ready... or else - JD]

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From Spin to Win: Why PR Needs to Get Down to Business | Sparksheet

From Spin to Win: Why PR Needs to Get Down to Business | Sparksheet | Public Relations & Social Media Insight | Scoop.it
How do PR professionals change their industry’s reputation from spin zone to profit centre? By breaking out of the media relations box and going back to business school, suggests CEO and author Gini Dietrich.

 

A few weeks ago I was in a meeting with a prospective client. At the end of the conversation, the chief marketing officer said, “I see you don’t refer to yourselves as PR pros… and your proposal doesn’t have any mention of it. Why is that?”

 

I explained that when people say they need a PR firm, they really mean they want someone to get them stories, which is an ego-driven metric, and only one tactic of a larger marketing and communications program.

 

Even though we were ending the meeting when she asked, we ended up talking for another 45 minutes about this new world we live in and what public relations really does for an organization. Which is much more than you think....

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RepMan: There’s no maybe in business

RepMan: There’s no maybe in business | Public Relations & Social Media Insight | Scoop.it
The other day I asked one of our executives whether a client profile would be appearing in The Wall Street Journal. "Maybe," she responded. Maybe. The word just sat there and stared defiantly at me. Eventually, it provoked a visceral...

 

response from me, "Eva’" I wrote, "there’s no maybe in business."

 

I loved the phrase, and have asked our lawyers to trademark it ASAP, hoping those lost souls on FB, Twitter and LinkedIn who, lacking an original thought, could include it when they publish someone else’s words of wisdom (note: inspirational quotes need to go! If you don’t have a POV, don’t spam me with one from Locke, Edison or, even worse, Joel Osteen).

 

Back to the matter at hand, though, there are far too many maybes in business....

 

[Enjoyable post from PR agency CEO Steve Cody - JD]

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Conversions and Content: What's the Right Mix? | Content Strategist

Conversions and Content: What's the Right Mix? | Content Strategist | Public Relations & Social Media Insight | Scoop.it
Quality and value are the golden rules of content. Sales is the golden rule of business. Must the two be perpetually at odds?

 

Quality and value are the golden rules of content marketing. Sales, on the other hand, is the golden rule of business.

 

For some reason, the two seem to be perpetually at odds.

 

Beat people over the head with a sales message, and they’ll instantly run away. Ignore sales to focus on content only, and the business will implode.

 

Surely, a balance exists. But what exactly is it?...

 

[Three case studies show why great content is critical - JD]

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Best practice case studies for using SlideShare for Investor Relations | Q4 Blog

Best practice case studies for using SlideShare for Investor Relations | Q4 Blog | Public Relations & Social Media Insight | Scoop.it
SlideShare is fast becoming an important method of communication for public companies reaching out to current and potential investors.

 

While not as widely used as other social platforms like Twitter and Facebook, SlideShare offers a unique opportunity for companies to provide an easy to use and interactive experience with corporate presentations and reports to investors.

 

SlideShare is now an emerging best practice as it offers a more engaging experience for investors rather than just posting a downloadable PDF version of a presentation on the website. Investors are now able to view Presentations and reports as they were intended and are able to easily share the content with their own contacts....

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News websites avoid August doldrums to reach record Web traffic | Poynter.

August is traditionally thought to be a slow news month, and overall Web traffic has sagged more than 14 percent in Augusts past.

But something about this past month (Olympics? The RNC? Hurricane Isaac?) pushed many big news websites to record-high Web traffic....

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7 Tenets for Branded Content Creators

7 Tenets for Branded Content Creators | Public Relations & Social Media Insight | Scoop.it
Journalism might not be dead, but it's hurting. An emerging option is brand journalism. Here's how to do that job the right way.

 

That you’re reading this article for free, either online or from a mobile app, and probably found it through a “friend” you’ve never met, makes the following point: Journalism might not be dead, but it isn’t breathing normally.

 

Robert McChesney, author of Will the Last Reporter Please Turn Out The Lights, argues the journalism industry is in a crisis. The decline in reporting jobs, coupled with the rise in public relations spending, is re-routing the paths of would-be journalists to careers in corporate communications, resulting in today’s out-of-whack 4-to-1 publicist-to-journalist ratio.

 

But a third option is emerging: brand journalism. The social web has given rise to new expectations — transparency, accessibility and customer-centric content — that line-up nicely with skills learned in journalism school. As a result, “brand journalist” is becoming an increasingly popular job title. Companies like Twitter, Tumblr, Radian6, and Facebook, have all recently hired in-house reporters.

 

If you are considering hiring — or becoming — a brand journalist, you need to distinguish the role from PR by adhering to seven basic, journalistic tenets of “traditional” media. Here’s what they are....

 

[Good read on brand journalism vs content marketing by Joe Chernov - JD]

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The 6 Best Slideshare Decks on Content Marketing | Business 2 Community

The 6 Best Slideshare Decks on Content Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Maybe it’s just me, but sometimes I just get sick of reading (and writing) articles but still have the desire to consume or share great content.

 

That’s why I spend a lot of time on Pinterest, scanning people’s pictures on Facebook and on Slideshare. And while some people think slides are a sign of the downfall of civilization, they can be an effective way to deliver a message, make a business case and walk others through a process.


So I sought the best slideshare presentations on Content Marketing and found a ton to chose from. And from that list of amazing presentations, I chose these 6 to demonstrate some of the best thinking on content – from the business case, to the strategy, to how to get it done. I hope you enjoy and let me know what you think....

 

[6 great content marketing decks. Another terrific resource from B2C - JD]

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Infographic Marketing Tips: 11 Ways to Promote | TopRank

Infographic Marketing Tips: 11 Ways to Promote | TopRank | Public Relations & Social Media Insight | Scoop.it

Infographics are a hit with online marketers this year and as more companies hire designers to artfully represent data in creative and engaging ways, many fall short when it comes to infographic promotion. It’s the old “great content will attract it’s own audience” scenario. As I’ve always said, “Content isn’t great until someone shares it.”

 

While there are many other smart posts about creating compelling infographics to attract attention, links and traffic, the information on promoting that type of content seems a bit light. If you’ve invested in creating great infographic content and need advice on how to promote, here are a few ideas...

 

[Great social media and content marketing tips from Lee Odden - JD]

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Three Best Practices Employees Crave - Talent Management magazine

Three Best Practices Employees Crave - Talent Management magazine | Public Relations & Social Media Insight | Scoop.it

Communicators take note of this survey from Fierce Inc and its implications for employee and internal communications. Here are the core findings: 

 

What Employees Want

1. Transparency
2. Autonomy
3. Responsiveness

 

Source: Fierce Inc., 2012

 

SURVEY RESULTS

Nearly 50 percent identify lack of company-wide transparency and too little involvement in company decisions as key areas of concern.

 

Nearly 50 percent selected lack of transparency as the top practice holding their organization back.

 

25 percent are concerned decisions are made by management behind closed doors.

 

25 percent dislike that information is disseminated on a “need-to-know” basis.

 

I'm not sure there is a better guide for leaders and communications professionals - JD

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The Massive Guide to Getting Massive Traffic | QuickSprout

The Massive Guide to Getting Massive Traffic | QuickSprout | Public Relations & Social Media Insight | Scoop.it
Tweet Tweet Growing a blog takes time. It takes consistent sharing of great content for months and months on end. Usually it takes most people about two years to get big.

 

This means that your growth is slow and steady as your traffic coming to your site is slow and steady. While that strategy will work…it’s always nice to get a huge jump in traffic every once in awhile.

Would you like to know how to do that? Then study and apply the following online marketing tactics....

 

[Neil Patel shares nine excellent social media traffic building tactics - JD]

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A Curated Collection of Interactive and Dynamic Data Visualization Libraries

A Curated Collection of Interactive and Dynamic Data Visualization Libraries | Public Relations & Social Media Insight | Scoop.it

Robin Good: Here is a curated collection of "libraries for plotting data on maps, frameworks for creating charts, graphs and diagrams and tools to simplify the handling of data" to create interactive and dynamic data visualizations.

 

Useful. 8/10

 

Collection: http://datavisualization.ch/tools/selected-tools/

 

[Serious bloggers and content producers will find these resources to be invaluable - JD]


Via Robin Good
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Dean Meyers's comment, September 6, 2012 8:19 AM
I turn to this collection routinely for inspiration and to learn what's up and coming in the dataviz world. d3.js was probably my latest find through this site.
wildswans's curator insight, May 5, 2013 12:08 AM

What an interesting selection of tools for data presentation, if only more of them were free.

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The Social Media Marketing Cheat Sheet | Web Marketing Today

The Social Media Marketing Cheat Sheet | Web Marketing Today | Public Relations & Social Media Insight | Scoop.it

Many small business owners ask me for a plan before starting up on social media marketing. They wonder if I have a “cheat sheet” that I use.

 

The answer is yes. I use a cheat sheet of sorts. This article describes what I do before I start any social media marketing presence with a client.

 

Before you launch a social media program, consider your time and resources. Social media marketing is a hungry animal; it needs to be continually fed. It demands substantial time in planning and everyday engagement to gain traction and momentum. As a small business owner, time is a valuable resource and if you cannot take this on, you will likely have to hire someone (full or part time), or outsource this. Spending 10 minutes a day will likely not cut it, no matter what anybody tells you.

 

Here’s a skeleton plan to prepare you to launch your social media presence....

 

[Eight useful social media planning tips - JD]

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Social Media ROI: How To Define a Strategic Plan

Social Media ROI: How To Define a Strategic Plan | Public Relations & Social Media Insight | Scoop.it

As marketers are tasked with the challenge of doing less with more, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful KPI's that align to business objectives for tangible measurement!

 

Quantifying the value of social media can be a daunting task. Unclear objectives and numerous metrics add confusion. It's time to ground your social media initiatives with a strategic plan that makes measurement clear and easy.

 

Start by following the social media strategy funnel. Before diving into tactics, you need to define social media goals that align with business objectives....

 

[Smart tips for social media strategies from Angie Schottmuller - JD]

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Tapping Google Search for Discovery and Storytelling

Tapping Google Search for Discovery and Storytelling | Public Relations & Social Media Insight | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations...

 

Research underpins many terrific novels.

 

Novelist Tom Clancy attributes his success to “equal parts persistence and dogged research.” For “The Hunt for Red October,” he raked the likes of “The World’s Missile Systems, Guide to the Soviet Navy and Combat Fleets of the World.”

 

It’s not on my nightstand either.

 

But a similar mentality can strengthen corporate storytelling....

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How To Make an Eye-Catching Branded YouTube Page [VIDEO] | Content Strategist

How To Make an Eye-Catching Branded YouTube Page [VIDEO] | Content Strategist | Public Relations & Social Media Insight | Scoop.it
72 hours of video are uploaded onto the site every minute --- that's a lot of competition. Here's how to make your videos stand out.

 

With video a growing component of companies’ content strategies, building a YouTube brand page that stands out from the competition is increasingly important.

 

According to company statistics, there are more than 800 million unique visits to YouTube with 4 billions hours of video are watched each month. A whopping 72 hours of video are uploaded onto the site every minute — that’s a lot of competition.

 

With so much content available, owners of YouTube pages need to make sure that they give people a reason to visit.

 

Here are some tips on how to make a YouTube page attractive and worthy of people’s attention....

 

[Practical tips for social media strategists - JD]

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UMass Study reveals social media tools are important for company goals | Q4 Blog

UMass Study reveals social media tools are important for company goals | Q4 Blog | Public Relations & Social Media Insight | Scoop.it

The Center for Marketing Research at the University of Massachusetts Dartmouth has conducted a new study of social media usage amongst fast-growing corporations. They get their sample from a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine. This is the fifth year that they have conducted this study and much has changed over the course of the ongoing research. Originally focusing on content like Wikis, podcasts and message boards, the study has shifted its focus to the popular social channels being used today such as Facebook, Twitter LinkedIn and downloadable mobile apps.

 

With this being the Center for Marketing Research’s fifth year, this most resent update presents a great opportunity to get a rare longitudinal look at how corporations are embracing new technology as part of their communications strategy....

 

[Interesting study for corporate communicators, social media and PR pros - JD]

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