Facebook cover photos give brand a great opportunity to express their unique style and brand messages and these are 50 of the best designed pages...
[Lots of content marketing inspiration here ~ Jeff]
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Like many people posting on YouTube you are trying to find clever ways to get more Views, more Subscribers and a bigger audience.
Like many people posting on YouTube you are trying to find clever ways to get more Views, more Subscribers and a bigger audience.
[Practical video marketing tips ~ Jeff]
American Family Insurance took about a month to decide whether the image-centric site was the right place for it on social media. Now, the company's figuring out what works best there.
It makes a lot of sense to always link social media with immediacy. After all, it just takes one click to send a message or a photo to the world. But American Family Insurance doesn't think about it in terms of lightning speed. It's looking for lasting connections.
"We think there's a long-term opportunity here, or else we wouldn't have gotten into it," says Michele Wingate, American Family's social media manager.
The company is taking its time on the site, building up a presence organically before really kicking into high gear with messaging next year. The fact that it has 17 social media presences, reports Andy Sernovitz on SmartBlog on Social Media, while other companies maintain dozens, is even more of a motivation....
[Interesting to see the payback over time ~ Jeff]
A blog post on search engine authority SEOMoz titled "How I Got a Link from the Wall Street Journal" offers some real instruction for PR pros on linking content - and public relations outputs - with measureable, top-line business results.
It's worth noting that the author of the post - and the content marketing campaign discussed - is Larry Kim, the founder and CTO of Wordstream, a search marketing firm. (There's another link for you, Larry - I know you're counting.) In short, he is a data-driven quant, C-suite denizen and SEO guru. And within his case study is some very important guidance for public relations pros....
[Some good ideas about using content marketing to develop stronger SEO ~ Jeff]
For content marketers, metrics provide deep insights into how our content is performing. Track these 6 key metrics for measuring marketing effectiveness.
Performance improvement expert H. James Harrington once said, “Measurement is the first step that leads to control and, eventually, to improvement.” For anyone trying to take their content marketing efforts to the next level, his words certainly ring true.
For content marketers, metrics provide deep insights into how our content is performing. They tell us how many people are consuming our content, what they are doing with it, and whether or not they like it. Metrics alert us to which ideas we should replicate and which we should look to improve. They’re also what give us credibility within our companies by demonstrating that content marketing is both a powerful and worthwhile investment.
Measuring marketing effectiveness: What to start tracking
To measure and, ultimately, improve your content marketing efforts, you need to know which metrics to track and analyze, and how to do so. The best place to start is by gathering some data from your company’s website...
Check out the new Definitive Guide to Social Marketing. Discover how to add social to every marketing activity to drive buyer engagement, new business, and revenue.
In the past, marketers often used social media as just another channel for publishing content and listening to their community. However, to maximize the success of social marketing, today’s marketers need to become adept at integrating social into their existing marketing programs and strategies. You have to do more than social media. You have to do social marketing. Our brand new Definitive Guide to Social Marketing shows you how to add social to every marketing activity to amplify impact and drive buyer engagement, new business, and revenue. Download our guide and learn how...
[If you're looking for a guide to social marketing or a quick refresher, this guide from Marketo is for you; social channels, measurement, tubes and much more. Requires registration for free guide. ~ Jeff]
While Burt’s Bees has been busily expanding its skincare products over the last several years, it knew it had a winner with its new Intense Hydration line. Formulated with Clary sage, an herb that thrives on windswept Mediterranean hills, the product’s early tests had women in their 30s and 40s enthusiastic about its effectiveness.
“We felt really excited about the product experience, and wanted that to be the root of all the marketing,” Brian Berklich, the company’s senior marketing manager, tells Marketing Daily. “So we created an event that would flip the typical before-and-after images on their head.”
Before dawn on a Saturday, the company set up a billboard at a busy Minneapolis farmers market, showing a woman with dry, flaky skin.
Each flake was actually a $3 off coupon -- 1,300 in all -- to encourage trial of the product. By the end of the day, passersby had yanked off enough coupons to reveal the smooth skin of the billboard model, and the company had a compelling time-lapse video....
[Very creative marketing, multimedia ~ Jeff]
Breaking news sometimes brings out people who want to fool the public with doctored images, so every journalist should know how to verify the authenticity of photos and videos.
Enter digital journalists Mandy Jenkins and Craig Silverman, who are perfecting the art of online verification.
Jenkins, social news editor for the Huffington Post, and Silverman, editorial director of OpenFile.ca and editor and author of Regret the Error, shared their advice during their presentation, "B.S. Detection for Journalists," at the recent 2011 Online News Association Conference in Boston.
Here are their tips for verifying images...
THE Journal, along with Adam Bellow, founder of eduTeacher, and Donna Criswell, instructional integration specialist, shares the details on creative storytelling apps--tools that can transform the traditional narrative to turn users into novelists,...
artists, and moviemakers. The list includes Storybird, Moegraph, ZooBurst, and Popplet...
[A list worth exploring for PR, bloggers, content pros ~ Jeff]
A picture is worth…. You know. But the newest research on social media suggests a picture is worth even more than a thousand words when it comes to strengthening your company’s brand.
There’s a strong trend in social media toward all things visual. A 2012 study by ROI Research shows that with more people engaging with social media from smartphones (63% of the 1,297 people queried), they’re discovering that taking pictures on the go with a high-resolution smartphone is much easier than typing out a status update....
[Pictures deliver results. ~ Jeff]
With the shopping season approaching full throttle as we embark on the holidays, I thought it might be smart to revisit 5 Ways to Build Trust When Mixing Social...
At first blush, it might not appear all too timely to broach on the subject of building trust. But keep in mind that now more than ever, consumers make purchasing decisions based on their level of trust. In fact, trust has been deemed as a critical component of relationship marketing: “The ultimate goal of marketing is to generate an intense bond between the consumer and the brand, and the main ingredient of this bond is trust’ (Hiscock, 2001).
[Are you building trust with your marketing? ~ Jeff]
If you write a great a blog post, but no one reads it, did that post ever really exist?
When it comes to blog content, creating it is only a small (but important) part of the equation. The challenge after producing great content is getting people to read it.
If you’re not promoting your blog, you’re spinning those proverbial wheels.
Promotion starts with a consistent voice, tone, and approach. Pepper in some social media platforms, bookmarking sites, personal contacts, other blog pushes, and syndication and you just might get someone to read the darn thing.
If only someone would compile an easily consumable plan of attack for promoting their blog.
Luckily, LaunchGrowJoy.com has 30 ways to promote your blog posts, presented in attractive infographic format...
[Nice advice for bloggers from PR Daily ~ Jeff]
As Twitter starts to mature and become a social advertising platform, we look at some of the brands who have created brilliant creative campaigns for free...
Twitter has been evolving over the last couple of years, going from a brilliant social tool to a media platform that is turning into a pay to play solution just like Facebook. Brands can still use it for customer service, brand building and to engage with their customers, but they are having to be increasingly creative to do so. This week, we look at five of the best campaigns run by brands that had creativity at their core....
[Clever campaigns provide creative marketing inspiration ~ Jeff]
Journalists like Washington Post reporter Bob Woodward have questioned whether social media or the web have anything to contribute to journalism, but the case of Tour de France winner Lance Armstrong shows alternative sources like blogs and Twitter...
Via Rusty Cawley, APR
PR Nightmare: Teen Deaths Tied to Monster Energy Drink...
We never thought an “energy drink” could have a poorer public reception than Four Loko, but Monster appears to have landed in an even deeper ditch—and its products don’t even contain alcohol!
A certain big-deal organization known as the FDA just released a report asserting that as many as five people died over the past three years after drinking Monster. While the report draws no direct, indisputable link between Monster and the tragedies in question, we can all agree that this sort of story is every company’s worst PR nightmare....
[This is going to be a developing crisis management challenge to follow ~ Jeff]
Discover your true competitors, uncover new uses for your products, enhance your traditional research methods, and more.
Over the last few years, social media research has evolved from speculation to practice. But many people still approach social media research without goals in mind. This ultimately leads to failure.
[Some really good suggestions on how social media research can be used ~ Jeff]
Here are 4 tips on using social media management during a crisis. When natural disasters strike, people turn to online networks to find information quickly.
On the night of August 28th, 2012, Hurricane Isaac reached American soil. Over the course of the night, it wreaked havoc on the Gulf Coast, claiming the lives of nine US citizens. It had already taken 34 lives before touching down near the mouth of the Mississippi River.
In the wake of the crisis, the region’s largest energy company was left with the challenge of communicating with hundreds of thousands of customers without power in their homes and businesses. Entergy, a Fortune 500 company, enacted an emergency social media plan to keep communication open during the crisis.
Entergy’s Manager of Social Media & Digital Communications Strategy, Alex Schott, headed this groundbreaking initiative for the nearly 100-year-old company. He spoke to our team about the social media tools and tactics he used during the crisis. (Read the interview here). Based on Alex’s experiences and advice, we compiled these tips for using social media during a crisis....
[Useful crisis communications basics ~ Jeff]
Video is something I’ve wanted to integrate into my social media marketing strategy for a while now. Sound familiar?
When I saw a blog post on using 15-second videos (thank you, Social Media Examiner!), I got pretty excited. One, because the blog post focuses on Viddy, a company I first covered at Tech Cocktail a year and a half ago. And second, because it was a good reminder to me that Viddy only allows you to make 15-second-long videos, and that is both short and doable.
The best part is that a Viddy video can be quickly and easily shared on Twitter, Facebook and YouTube, which means there’s no excuse not to use it!
Here are my favorite (read: easy-to-do) marketing ideas for using a Viddy video...
Videos celebrating the use of locally sourced food for the creation of burritos, a woman’s first day of retirement after having recently lost her husband and the story of a young man who uses Sharpie markers to draw on disposable coffee cups are among the third group of 10 “Ads Worth Spreading” from TED Initiatives.
An initiative designed to “recognize and reward innovation, ingenuity and intelligence in advertising,” TED’s Ads Worth Spreading looks to showcase ads that married content with technology. “TED began Ads Worth Spreading to provide a platform for conversations about creating not just effective advertising, but great content,” according to the report. “It was an opportunity for the advertising industry to step outside of itself and see how it fits in the zeitgeist.”
For the first time, TED employed ACE Metrix to test each of the 10 advertisements with consumers to see how they performed for a U.S. audience. The point, says Ace Metrix CEO Peter Daboll, was to show the videos were more than just creative exercises....
[Study shows more creativity, marketing ROI with stories in ads ~ Jeff]
LinkedIn Company Pages: learn how the new Linkedin layout makes it easier for people to find, follow and engage with your Company Page.
Do you have a LinkedIn Company page?
Have you employed the newly designed look and features?
If you haven’t created a LinkedIn Company Page, now is the time to do so.
The new layout makes it easier for people to find, follow and engage with your Company Page.
Here are the new design updates and features that you can take advantage of on your Company Page....
[Practical, actionable tips ~ Jeff]
Resources for journalists and storytellers who are learning to use multimedia tools and techniques.
Soundslides is a simple tool that builds simple audio slideshows, with optional captions. That’s all it does. But that’s actually quite a lot — especially because Soundslides is truly “ridiculously simple” to use.
Soundslides does not produce video files, and you cannot import video into Soundslides. (If you have paid for your copy of Soundslides, see this page.)
Soundslides uses still photos, a single audio file (MP3 format) and text.
To see a good example of what Soundslides can do, watch this story from National Public Radio: Crafting China’s Future Champions (2008)....
[Mindy McAdams reviews this useful tool in detail ~ Jeff]
This is a project I have enjoyed working on this past summer. This year, The Duke Endowment released their annual report using storytelling as the main communication initiative.
I worked with them to find and tell stories inside each of the grants they support, exposing the audience to true core of this initiative.
I love how they used an integrated communications approach on so many facets...
[Storytelling has impact when it's done right ~ Jeff]
This weekend I saw a perfect example of a great piece of PR.
Richard Herman has spent the weekend being interviewed by national newspapers, TV news channels and radio stations after he successfully charged £220 to a cold calling company for wasting his time. Why is that a great PR story? Because, as the Daily Mail pointed out quite blatantly in its story, Richard runs a company that sells call recording equipment. It was his experience doing this that gave him the knowledge to achieve his goal of exacting revenge on a company that kept calling his home phone when he had asked them to stop.
[He won his cse in court and the court of public opinion ~ Jeff]
If you run into one of these characters at a Halloween party, you’ll be truly frightened.
PR professionals have nightmares all year long that are much scarier than anything to do with ghosts and goblins. Ours actually pertain to real people—the clients we serve.
Forget black cats, this Halloween season we’re highlighting the most terrifying clients to cross a PR pros path....
[Ahhhh. Clients from hell. Who hasn't been there? ~ Jeff]