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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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How FOX is the most social TV network | Lost Remote

How FOX is the most social TV network | Lost Remote | Public Relations & Social Media Insight | Scoop.it

On the eve of Fox’s annual upfront, we spoke with David Wetheimer, the president of digital for Fox, who was also featured in a recent USA Today social TV story. The past year has been a defining one for the network’s social TV efforts. Partnering with Twitter for DM-based voting for X Factor and launching “Touch,” the first ever global social launch were just among their many innovations.

 

According to Bluefin Labs (for data between 9/19-11 and 5/6/12), Fox is the leading social TV network in the US with the most amount of “total social comments (among any TV network; cable/premium cable or broadcast)” and has the most number of “total unique social authors (among any TV network; cable/premium cable or broadcast)”....

 

[Very interesting look at social TV - JD]

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Your Next Gadget [Infographic] | Symphony Teleca

Your Next Gadget [Infographic] | Symphony Teleca | Public Relations & Social Media Insight | Scoop.it
Every year that goes by, we see even more awesome gadgets released to the market.

 

...Symphony Teleca has prepared an infographic that shows what features you can expect in your next device. Future handheld devices will be better in security, video editing, facial recognition and many areas. The next few years are going to be very exciting for gadget lovers.

 

[This is a MUST-read infographic with BIG marketing implications - JD]

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Self-inflicted reputational damage…

Self-inflicted reputational damage… | Public Relations & Social Media Insight | Scoop.it
I don’t even have to do the math to figure this out. The increase in mentions about Jamie Dimon’s reputation is astronomical.

 

Last year on May 14, there were nine mentions of Jamie Dimon with the word reputation. Fast forward one year and there are 3,160 mentions just today. The articles all have a similar ring to them… no surprise considering that the bank he leads lost over $2 billion on a trading error. Pretty soon, I expect they will be calling for his head....

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Your Answers: How Can You Justify Making So Much Money? | Mr. Media Training

Your Answers: How Can You Justify Making So Much Money? | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
The single hardest media training question for executives to answer is this: How can you justify making so much money? Here's how to answer it.

 

...Last week, I asked you to weigh in with your suggestions for how to answer that question. You had some great ideas, as you’ll see below (my reaction to each comment follows in italics)....

 

[Great media training advice from @MrMediaTraining - Brad Phillips - JD]

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5 Reasons Why Nobody Reads Your Blog | Social Media Today

5 Reasons Why Nobody Reads Your Blog | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Your recent blog statistics showed that the number of readers is dwindling. Those who visited do not stay long. Why doesn’t anyone read your blog, you ask?

 

[Listen up, Pilgrim - JD]

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3 [Social Media] Conversations I Want to Go Away Forever | Social Media Today

3 [Social Media] Conversations I Want to Go Away Forever | Social Media Today | Public Relations & Social Media Insight | Scoop.it
These are three recurring conversations that I would love to never hear about again.Klout measures Social Influence.No, Klout measures Tweets, Retweets, Likes and other Social Interactions.

 

[Great rant from Jeff Gibbard - JD]

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How To Get A Job In A PR Firm | Crenshaw Communications

How To Get A Job In A PR Firm | Crenshaw Communications | Public Relations & Social Media Insight | Scoop.it

It’s that time again, when an army of newly minted graduates hits the streets (or, more literally, their laptops) to land that first job. It may be the tightest employment market in years, but the challenge of finding work is probably good preparation for what’s to come! If you’re determined to break into PR, here’s my best advice....

 

[11 great tips for new PR job hunters from Dorothy Crenshaw - JD]

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Jennifer Kasper on Content Marketing at Macy's

Jennifer Kasper on Content Marketing at Macy's | Public Relations & Social Media Insight | Scoop.it
Jennifer Kasper tells The Content Marketeer that content marketing at Macy's is about engagement, teamwork, stories, and leveraging assets.

 

Over the past three years, content marketing at Macy’s has been growing at a fast clip, with a new Facebook presence in 2009 and the launch of mBLOG in 2011, not to mention the integration of Pinterest, Instagram, and Tumblr. Spearheading that growth is Jennifer Kasper, group vice president for digital media and multicultural marketing.


With mBLOG garnering Macy’s a spot on our Top Brands to Watch in 2012 list, we recently caught up with Kasper to learn more about the company’s approach to content marketing and the values that are spurring its success....

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Audiences Now Rarely Drawn to Live Television

Audiences Now Rarely Drawn to Live Television | Public Relations & Social Media Insight | Scoop.it

When it comes to the traditional screen that families gather around, live television is competing against a growing array of self-selected content, and audiences are bolting.

 

...It’s an apt metaphor. When it comes to the traditional screen that families gather around, live television is competing against a growing array of self-selected content. Given the amount of high-quality shows idling in my DVR and on-demand queue, channel surfing for live television seems very last century. And our television is Web-enabled, so a vast treasure of other goodies awaits from Netflix, Hulu Plus and Apple TV....

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The Fallacy of Timing Blog Posts & Social Media Update

Studies that claim to tell you when the best time to publish a blog post or share content socially are, in my opinion, mostly a load of crap.

 

That’s my opinion, and I’m sticking with it....

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7 great content apps to get startup, tech and industry news

7 great content apps to get startup, tech and industry news | Public Relations & Social Media Insight | Scoop.it

...But with meetings all day and networking events on weekends, it’s difficult for any small business owner to keep up with the ever changing information. However, that’s still not a valid excuse — there’s an app for that, of course.

 

I asked a panel of successful young entrepreneurs the following question: What content apps do you use to get the best startup, tech and industry news on the go?

 

Here are eight mobile options that will deliver the business headlines you need to read — right to your fingertips...

 

[Great suggestions; several new ones - JD]

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Snapseed Grunge Filter

Snapseed Grunge Filter | Public Relations & Social Media Insight | Scoop.it

Snapseed is a powerful yet simple photo editing tool for all platforms including iPad, iPone, Mac and Windows. Very modest cost and you may never use photoshop for photo editing again.

- JD

Snapseed Home page and demo:  http://www.snapseed.com/home/

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PR Dummies: Dead Parents Are Good for a Chuckle

PR Dummies: Dead Parents Are Good for a Chuckle | Public Relations & Social Media Insight | Scoop.it
The practice of public relations is to subtle, poetic language what a hammer is to a willow tree: not it. These are the PR Dummies. Defending the right to poor taste, every week.

 

When you think "good topics for puns," you immediately think "the death of one's parents," assuming that you are employed as a public relations representative by CouponCodes4U.com. Inheritances: dying faster than your mother. Said the reporter who forwarded us this one, "Get it? 'Dying trend" is a pun on the death of one's parents! Which, tragically, is less lucrative than it used to be."...

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10 ways to make waves in journalism & publishing | Adam Westbrook

10 ways to make waves in journalism & publishing | Adam Westbrook | Public Relations & Social Media Insight | Scoop.it
Our industry needs innovators, boat rockers, leaders, starters. If you want to make your mark, get noticed, here are some ideas. These are things you can do as a journalism student, recent graduate...

 

employee – whatever. They’re necessarily big (what’s the point in making small waves?) but manageable if you start small, take baby steps and gain momentum in your spare time....

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JP Morgan $2 billion mistake and impact on reputation | Crisisblogger

The folks at Goldman Sachs are breathing just a little easier today. The media sharks have found another sad victim: JP Morgan.

 

$2 billion in trading losses is a lot. Certainly would be hard for me to swallow. And that’s part of the problem with this kind of story. It’s pretty hard for us common folks to understand the scale and scope of Wall Street Investment activity, and when you have politically motivated “reporters” doing all they can to make these bankers seem evil incarnate, it gets even more confusing....

 

[Different perspective on JP Morgan $2B loss and crisis management - JD]

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5 Ways to Get More Press and Make Media Connections | Business 2 Community

5 Ways to Get More Press and Make Media Connections | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
In the era of the Kardashians and Donald Trump, everyone knows it’s crucial to toot your own horn as often (and as loudly) as possible.

 

Of course, gaining press is a catch-22: you need more coverage because you’re not well-known, and you’re not well-known because you’re not splashed across the front pages.

 

Not all is lost, however. Even if you don’t have a big name, it is possible to get more press and make media connections on your own. You just have to know where to look....

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15-Seconds Blog: Thou Shalt Not Whine

15-Seconds Blog: Thou Shalt Not Whine | Public Relations & Social Media Insight | Scoop.it

If you don't know things are looking up -- it is the media's fault. That seemed to be one of the messages President Obama delivered to graduating seniors at Barnard College today.

 

...Here is a bulletin for the White House: Good news NEVER got as good ratings as bad news. That's why they call it news....

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Do It Yourself Social Media Audit

Do It Yourself Social Media Audit | Public Relations & Social Media Insight | Scoop.it
We tend to create the social media presence for our businesses in an organic fashion, which is the natural way to grow relationships right?

 

...The problem is; as you explore new tools and meet new people who invite you to join them on other networks, your messaging and your social media presence overall can easily get confused.
That’s why it’s a good idea to conduct a social media audit every so often to step back and get a 10K foot level. This allows you to see yourself as others might see you and judge if you are delivering the message you think you’re sending....

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The Guerrilla Consultant | Michael McLaughlin

The Guerrilla Consultant | Michael McLaughlin | Public Relations & Social Media Insight | Scoop.it

When deciding whether to work with a new client, how do you tell if you should invoke the "Life's too short" rule?

 

That's the subject of this month's newsletter....

 

[Michael McLaughlin shares heartfelt advice any consultant can appreciate - JD]

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Your Blog Post Promotion Checklist - An Infographic from @DivvyHQ

Your Blog Post Promotion Checklist - An Infographic from @DivvyHQ | Public Relations & Social Media Insight | Scoop.it
Content repurposing can be a great way to work smarter, not harder. See the results of our repackaging of a blog post into an infographic.

 

...The infographic craze is in full swing, so I was perusing my content archives looking for something that I could turn into a good visual. I quickly recalled many CMI comments talking about how they had printed out the text-based checklist and had it pinned to their cube wall. BINGO! The rest is history…in the making.

 

Introducing “Your Blog Post Promotion Checklist”...

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Unhappy? P-d off? Mad as hell? There’s an app for that. | Crisisblogger

I saw an item in a PR newsletter that a Walmart store manager started a petition to remove the CEO–and got 13,000 signatures. That’s how I found out about www.change.org. Maybe you are already familiar with this site. It is a tool for starting a petition and collecting signatures.

 

So, if you are unhappy about something, want to fight injustice or just cause trouble for someone you don’t like, apparently there’s an app for that....

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How Baby Boomers Are Stifling The Marketing Revolution

How Baby Boomers Are Stifling The Marketing Revolution | Public Relations & Social Media Insight | Scoop.it
The only brands that survive will be the ones that are successful in marketing to Generation Y--too bad the agencies, the media, and the client organizations are all run by baby boomers who don't seem to get it (yet).

 

...The baby boomers have been driving the economy since the '80s. Now we’re all getting old. We’re retiring, or we’re planning to retire, so we’re finally getting smart and starting to save more than we spend. In either case, we’re leaving our peak spending years behind (hopefully to be replaced by our peak fun years).


Over the next decade, Generation Y will take over as the big economic engine in the U.S. Soon they’ll be giving up their carefree lifestyle to start buying houses, cars, furniture, travel, etc. Plus of course all the stuff it takes to raise their children. Despite the lessons they should have learned over the past three years, they’ll probably be spending more than they earn, just to keep up.


This is a big problem for brands....

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IR Blog Series: Part 2: Best Practice Examples of IR Blogs | Q4 Blog

IR Blog Series: Part 2: Best Practice Examples of IR Blogs | Q4 Blog | Public Relations & Social Media Insight | Scoop.it

In the first part of this IR blog series, we provided some suggestions for incorporating an IR blog into your communications mix. In this post (based on our research), we will discuss what sectors and size of companies (based on their market cap) are the most prevalent users of IR blogs, and what country has the highest adoption rates. We will also include what we consider some best practice examples of companies who use IR blogs to help tell their investment story....

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Creativity Tools: 24 Free Online Creative Thinking Tools

Creativity Tools: 24 Free Online Creative Thinking Tools | Public Relations & Social Media Insight | Scoop.it
Here are 24 fantastic, and free, online creativity tools you can use to kick your creativity into high gear.

 

Below you’ll find 24 creativity tools to help kick your creativity into high gear. This list of creative thinking tools includes creativity cards, tools to scribble, idea markets, and more. And, best of all, they’re all free!...

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New Phenomenon: Social-Media-Savvy Patients

New Phenomenon: Social-Media-Savvy Patients | Public Relations & Social Media Insight | Scoop.it

No matter which opinion you hold, whether as a medical professional or a layman, about the growing trend of patients “in the know” due to the wonderful tool that is the internet, it is safe to say that this is one trend that is unlikely to tail off, ever. People are rightly passionate about their health and will continue to spend time researching their ailments online whether that research takes place via Google search (and possible specific niche sites like this one on Abdominoplasty or another one on Diabetes) or huge information and community portals like PatientsLikeMe.com, Yahoo! Answers or Wikipedia. Given this fact, medical professionals need to decide, both individually and as a group, how to tackle this potential problem and turn it into a boon for all involved....

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