Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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SEO Update: Google Says Press Releases Should Be No Follow | Claire Jarrett

SEO Update: Google Says Press Releases Should Be No Follow | Claire Jarrett | Public Relations & Social Media Insight | Scoop.it

SEO Update: Google Says Press Releases Should Be No Follow - what is behind their decision?... There has always been some scepticism around the benefits of using press releases for SEO but those who have used them in the past could now be facing problems. Google have decided to go ahead and punish any sites using follow links in press releases, and the reason behind this- Google say that a press release is similar to an advertisement for your company and therefore should not be used for linking....

Jeff Domansky's insight:

Are news releases is still a viable PR tool? Without careful treatment, and the addition of no-follow links, Google may punish you for perceived black hat SEO tactics. This debate is not over yet.

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6 Key Elements of an Effective Content Marketing Strategy

6 Key Elements of an Effective Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

To create and deliver content that attracts and retains customers, you need a strategic framework for conceptualizing, designing, and scaling your content marketing efforts. Use these 6 key elements to guide your strategy....

Jeff Domansky's insight:

Kevin Cain shares six valuable strategies to guide you to creating real business value and content marketing success.

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Rakesh Raghuvanshi's curator insight, October 31, 2013 5:28 AM

if its relevant and not preachy it will get the right response , but the key is are you linked at the local leval and are you contextual 

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Are You A Calculator Jockey Or A Scarf-Wearing CMO?

Are You A Calculator Jockey Or A Scarf-Wearing CMO? | Public Relations & Social Media Insight | Scoop.it

Speaking with a well-respected analyst at a top-tier firm recently, she said to me “There are two types of CMOs: ‘calculator jockeys’ and ‘scarf wearers.’


”‘Calculator jockeys,’ she explained, are all metrics-driven. They carry around their iPads and can look at every tactical activity down to the nth degree. They love technology and ‘get it.’ ‘Scarf wearers,’ on the other hand, are not data-driven and are not passionate about technology. They navigate on instinct, gut, and feel. Her concern was that neither one alone was good enough for the challenges that social brings to the global enterprise...

Jeff Domansky's insight:

Valuable insight from Jeremy Epstein: "disruptive forces mean that large, complex businesses can and must scale real, social human relationships. Or become irrelevant and fail."

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How To Come Up With 100+ Content Ideas In 10 Minutes | Growth Everywhere

How To Come Up With 100+ Content Ideas In 10 Minutes | Growth Everywhere | Public Relations & Social Media Insight | Scoop.it

In the past two years, Google has really stepped up its game in pushing businesses to develop quality to provide an overall lift in its search experience.


Content marketing, a technique that has been around for a very long time, started seeing an uptick as more and more internet marketers understood the need to actually deliver more value to readers rather than spam the system.


Notice the uptick in interest after Panda (2011) and Penguin (2012) hit.


Now let’s look at how ‘link building‘ takes a downturn.


The fact is great content pays off

-  A study by Kapost and Eloqua found that content marketing cost-per-lead was $32.25 as opposed to $111.11 for paid search.

-  A HubSpot report found that organic search leads have a 14.6% conversion rate, while outbound marketing leads have a 1.7% conversion rate.

-  Nielsen research found that 67% of consumers were more likely to buy a new product if they found it through an online search....

Jeff Domansky's insight:

Useful tips to get better content marketing results and help you create content faster.

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Mobile Marketing – Best Practices - TextSprout.com

Mobile Marketing – Best Practices - TextSprout.com | Public Relations & Social Media Insight | Scoop.it

The advent of smartphones and mobile devices has led to an increasing number of users, which can be monetized by effective mobile marketing. The technology and competition among cell phone manufacturers helps the common man with more choices and features. Apart from making calls, there are a million other things that mobile devices are used for, which can be exploited by following a few basic guidelines...

Jeff Domansky's insight:

Learn mobile marketing best practices and enhance your social marketing.

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Ganapathi's curator insight, October 30, 2013 3:21 AM

Apart from making calls, there are a million other things that mobile devices are used for, which can be exploited by following a few basic guidelines....works more for "Products"....

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Lessons on building a marketing and social media business - Schaefer Marketing Solutions: We Help Businesses {grow}

Lessons on building a marketing and social media business - Schaefer Marketing Solutions: We Help Businesses {grow} | Public Relations & Social Media Insight | Scoop.it

Lessons learned in five years of entrepreneurship...


... The turning point for me was realizing that my blog drove my business. The more effort I put into the blog, the more my business grew. Building a portfolio of quality content and an engaged audience led to an opportunity to write a book, which led to speaking and larger assignments.


The business I have today looks nothing like the business I started. Why?...

Jeff Domansky's insight:

Always inspiring Mark Schaefer shares some of his lessons of entrepreneurial social media success.

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The Difference Between Social Media and Advertising - Broadsuite

The Difference Between Social Media and Advertising - Broadsuite | Public Relations & Social Media Insight | Scoop.it

Social_Spam_Advertising: Buy From Me!!!


It feels like everyone in the social universe has something for sale. Attend my Twitter Chat Subscribe to my blogPurchase my bookLike my Facebook page


While I am certain (certainly cynical) that every one of these chats , blogs, books, and pages are the single most informative, game changing, and perhaps life altering ways that a person could spend their time, I am beginning to question when Social Media platforms turned into other more intrusive marketing methods?


May I ask… when is it appropriate to revisit the rules of professional selling or perhaps just civility?...

Jeff Domansky's insight:

Since when did we agree to let social media morph into spamvertizing? Dan Newman takes a hard look at the practice of spam and hard selling in social media and how to approach social media in a way that builds value and trust. Good read. 9/10

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Alison D. Gilbert's curator insight, October 31, 2013 8:36 PM

Many laymen don't know the difference. But there is a world of difference between social media and advertising.