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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Pinterest Analytics User's Guide | Social Media Today

Pinterest Analytics User's Guide | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Pinterest announced that they're now offering their users access to a rich set of statistics for their pins and pin activity. Called simply Pinterest Analytics, it is available to any user with a verified website (not just "business" accounts). This is a much-needed asset for business owners and bloggers as it will help you see not only how your pins have performed, but what content other people have pinned from your website and how those pins have performed.

 

The analytics includes how many people pinned content from your site, how many people saw those pins, and how many people visited your site from those pins (clicked through). You will also be able to see your most popular pins, the ones that have been repinned and clicked the most, as well as most recent pins. Businesses can use Pinterest Analytics to evaluate the value and ROI of a Pinterest presence. At 10.5 million users and rising, Pinterest definitely provides a rich and growing audience for business owners, and these new analytics will show off just how much traffic and interest the site is generating in your brand....

Jeff Domansky's insight:

Useful walkthrough of Pinterest analytics.

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Customer Service Trumps Marketing | Social Media Today

Customer Service Trumps Marketing | Social Media Today | Public Relations & Social Media Insight | Scoop.it

The whole point of social media is to encourage interaction and communication. If used effectively, it can increase brand awareness...

 

...Social media isn’t just about marketing. As social media continues to grow, it is really important for businesses to accept the fact that consumers will turn to online channels to either complain about service issues and in many cases praise you. It’s very easy for your customers to go elsewhere if you fail here, so unless you get this point of your customer journey right whatever you achieve with your social media marketing can be damaged by your lack of care. If you aren’t listening and responding to your customers then how do you expect continued loyalty for your business?

Jeff Domansky's insight:

Think about "social" service as a competitive advantage...

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Jeff Gordon Puts On A Disguise, Takes Innocent Car Salesman On A Suicidal Test Drive

Jeff Gordon Puts On A Disguise, Takes Innocent Car Salesman On A Suicidal Test Drive | Public Relations & Social Media Insight | Scoop.it

Pepsi disguises another famous athlete to prank unsuspecting people. Donning glasses and a fake goatee, world famous NASCAR driver Jeff Gordon pranks a car salesman into taking a test drive with him in a 2009 Chevy Camaro. "I don't know if I can handle it," said a disguised Jeff Gordon to the unsuspecting car salesman. "I've never driven anything like this before." "I think a way to really make you feel comfortable would be to put you behind the wheel," replied the salesman.

 

And off they went doing wheelies and sharp turns while going at max speeds. The video, of course, was sponsored by Pepsi Max, which previously disguised NBA All Star Kyrie Irving as an old man named "Uncle Drew" who dominated streetball games....

Jeff Domansky's insight:

Is "prank marketing" a trend?

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PR is winning the Content War

PR is winning the Content War | Public Relations & Social Media Insight | Scoop.it

PR people are getting out their message at a time when the traditional media are less able to provide a counterweight. ...

 

“The muscles of journalism are weakening and the muscles of public relations are bulking up — as if they were on steroids,” New York Times investigative reporter David Barstow told the authors. But the story is more than just numbers. The change to digital communication has allowed corporations and organizations to bypass the traditional media gatekeepers and tell their story directly to the public in a way they never could before.

 

Do you get emails from political candidates you’ve given money to? Have you supported a cause on Facebook? Shared a photo about a product or an event? These are just a few examples of direct PR-driven communication. If you’re looking for a recipe, are you more likely to find it in the newspaper food section — or to visit bettycrocker.com or one of the hundreds of food industry-sponsored sites eager to provide you with useful and entertaining cooking content?...

Jeff Domansky's insight:

In PR, we live in interesting times...

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Angela Watkins's curator insight, March 12, 2013 9:15 AM

Great article.  WWW/Internet/Digital Avenue is the only way I go. 

Jeff Domansky's comment, March 12, 2013 12:08 PM
Hi Angela, very true! PR people certainly aren't alone in preferring SoMe.
Angela Watkins's comment, March 12, 2013 12:47 PM
Mr. Domansky ... so true.. Thank you for sharing this is only a confirmation for me.
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Conversation Agent: Curating Information as Content Strategy | Valeria Maltoni

Conversation Agent: Curating Information as Content Strategy | Valeria Maltoni | Public Relations & Social Media Insight | Scoop.it

...On the Web, people trade attention for good, useful content. So you need to have a plan that will help you develop, publish, and catalog content to make you more effective in attracting search and keeping people coming back to your source.

 

There are still companies that struggle with the idea of becoming content producers, and thus have not yet formulated a content strategy. It makes sense to have one because it helps you define why con­tent is use­ful and usable, good for the bottom line and for instilling a sense of purpose -- for customers and business alike. Some organizations are affected by the sprawling issue when it comes to content. Separate groups that develop their own and don't necessarily map to the business' overall direction is one example. Others have the opposite problem -- too few resources means not enough content to start generating the search and participation volumes they need....

Jeff Domansky's insight:

Great quote from Valeria Maltoni: "Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content."

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Building a Bridge For Journalists to Find Their Digital and Social Future | Forbes

Building a Bridge For Journalists to Find Their Digital and Social Future | Forbes | Public Relations & Social Media Insight | Scoop.it

I will never forget Bob Feit, the mad Hungarian who ran the newsroom I landed in right after college. When the news really excited him, he would pound his fist on the rim (a horseshoe-shaped copy desk), then jump on his desk and wave his arms with utter joy. “I love the news,” he would yell.

 

The slot man, a Brit who wolfed down onion sandwiches for lunch, would express mild amusement as he continued to move copy to Carmine, a.k.a. Ace, the gruff-on-the-outside, sweet-on-the-inside teletype operator. I also remember Feit (no one ever called him Bob) because he taught me to write concisely. He would sit to my right, cut my two-sentence news briefs in half, then tell me to fill them up with facts. When I finished, he would do it again. To this day, I write my posts with Feit in mind, knowing he’d easily find words to cut....

Jeff Domansky's insight:

I really enjoyed Lewis DVorkin's reflections on the newsroom yesterday,today and tomorrow.

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Engagement in Social Media | Business 2 Community

Engagement in Social Media | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

... Engagement marketing involves more than understanding computer and mobile technologies, apps, software, and computer language, just as traditional advertising is more than simply visual technology, music, video creation, and printing. Engagement marketing is not merely a simple combination of traditional advertising and public relations, with elements of customer service thrown in, as suggested by Richard Branson and the Virgin Group.

 

Engagement in social media is a distinctly different type of communication supporting true relationships and requiring an approach with deep consumer understanding, support, and value extending beyond the exchange of commercial communication. Engagement in social media looks more like a commercial friendship, using authenticity, transparency, empathy, and celebrating the value of the network, not the firm....

Jeff Domansky's insight:

This is a really thoughtful post worth reading by every social media manager and user.

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How Soon is Now? The Future of PR Firms, Part 1 by @kensviews

How Soon is Now? The Future of PR Firms, Part 1 by @kensviews | Public Relations & Social Media Insight | Scoop.it

Only a few weeks before I participated in a panel with Steve Barrett, the managing editor for PR Week, on “The Future Of PR Firms” at the North American meeting of global PR network IPREX.

 

I had initially prepared 11 critical capabilities I believe agencies must offer or actions they must take to successfully serve their client partners in the years ahead.

 

But on contemplation, I realized these are the capabilities firms must have today, or at least have a strategy to get them in the very near future. They can do so via training, new hires, acquisition, alliances, getting purchased, or some combination thereof. I share Danny’s view: If some of your competitors already offer these, why would your firm wait until 2017 to do so?

Jeff Domansky's insight:

Valuable PR agency insight from Ken Jacobs.

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4 Methods To Curate Your Way To An Internet Following | Make Use Of

4 Methods To Curate Your Way To An Internet Following | Make Use Of | Public Relations & Social Media Insight | Scoop.it

With the amount of information online, it often becomes hard to cut through all the noise and get straight to the stuff that you’re interested in. If you want to generate relevant content online and find a way to cut through that noise – and make sure people find what you’re sharing – there’s no better way to do that than with content curation or aggregation.

 

There are several ways you can go about this – you can use curation services that generate an RSS feed which you can then share with others, you can use a service that allows you to embed that content on your website, or you can use a service that allows you to use your own domain name. Of course the fourth and easiest option is to simply use a service which allows you to point your readers and followers to a URL where that service houses all of your curated content....

Jeff Domansky's insight:

Useful curation tips for newbies. 

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T-shirt business ruined after offensive rape slogan

T-shirt business ruined after offensive rape slogan | Public Relations & Social Media Insight | Scoop.it

An online shirt shop kicked off Amazon for trying to boost its numbers with randomized apparel phrases runs out of cash....

 

As a company with six employees relying on a computer algorithm to spew out T-shirt catchphrases, you'd think Solid Gold Bomb would have wanted to dedicate some time to eliminating words like "rape" from its list of cleared random phrases. Nope.

 

Just days after Amazon (AMZN +0.11%) shut down Solid Gold Bomb's accounts after it produced shirts with phrases like "Keep Calm and Rape a Lot," company founder Michael Fowler told CNN Money that his company is "dead in the water" as a result. According to Fowler, his company, based in Worcester, Mass., has enough cash to make payroll on Friday and that's about it.

 

Fowler issued an apology on his company's website, but the red flags leading to his company's demise should have been easier to spot than the offensive slogans on the company's shirts. Fowler started producing the “Keep Calm” T-shirts as a parody of the British "Keep Calm and Carry On" propaganda posters from World War II that were embroiled in a copyright dispute both here and in Europe. He decided to “create a large-scale release of parodies (something T-shirt companies often do) and relied on both computer based dictionaries and online educational resources.”...

Jeff Domansky's insight:

Painful lesson about listening and monitoring your social business.

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The Secret to Great Content Marketing

The Secret to Great Content Marketing | Public Relations & Social Media Insight | Scoop.it

Content Marketing specialist Rachel Parker talks strategy and implementation and shares some great tips about email newsletters

 

Content marketing can loosely be defined as creating and publishing content in order to acquire customers. Rachel and I discuss the variety of forms we as business owners can use to market our services online including newsletters, video, ebooks, infographics,how-to’s, Q&A’s, photos, etc.

 

If you’re new to content marketing and aren’t sure how to get started then this is the show for you as Rachel outlines her own strategic approach and talks in depth about the benefits of email newsletters and the positive affect this has had on her business....

Jeff Domansky's insight:

Excellent podcast worth hearing if you're new to content marketing or want some inspiration...

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The Power of the Social Funnel | CIO White Papers

The Power of the Social Funnel | CIO White Papers | Public Relations & Social Media Insight | Scoop.it

This paper describes a strategic “Social Funnel” framework with associated metrics. These metrics provide indicators on expanding market share and generating more leads, or new buyers, above the traditional marketing and sales funnel.

 

The Social Funnel approach allows small and large organizations alike to capture customer insights and demand sooner, before entering the buying process. Investing in the Social Funnel will allow companies to effectively identify demand and manage brand reputation by responding to comments and feedback from customers, prospects and others.  

 

Here's What You Will Learn:

- What a Social Funnel is and Why You Need One

- How to Build and Manage Your Social Funnel

- Measure and Grow Social Reach...

Jeff Domansky's insight:

Here's a useful resource for sales growth for a social business...

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Why B2B Blogging is Still the Right Thing to Do | Business 2 Community

Why B2B Blogging is Still the Right Thing to Do | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Telling your company’s story is important in social media marketing. Your website and your blog are the primary platforms for doing so. You have complete control of the message and the shape of the story.

 

If you want people to see the real story, you are the best person to tell the story truthfully. For these seven primary reasons, we are committed to the importance of blogging. A blog is an ideal format for a “think piece” – a post in which you can share your thoughts and ideas with your audience without limitations on the number of characters you use and without risking loss of ownership of your ideas....

Jeff Domansky's insight:

Bloggers? Start your engines...

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How to Use SlideShare to Generate Leads | Social Media Examiner

How to Use SlideShare to Generate Leads | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

SlideShare for lead generation: Here's how to use SlideShare as part of your visual content marketing strategy.

 

Do you want more leads? Have you looked into SlideShare?

 

This article will give you 10 tips to maximize your leads with SlideShare....

Jeff Domansky's insight:

Got visuals? Put them into action in your marketing and content strategy.

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10 Ways to Integrate Vine into your Social Media Marketing Strategy | Search Engine Journal

10 Ways to Integrate Vine into your Social Media Marketing Strategy | Search Engine Journal | Public Relations & Social Media Insight | Scoop.it

There are some really great reasons why you should think about using Twitter’s new video sharing app to promote your business or brand. Vine is already extremely popular, which means it should become a part of your social media plan. Using Vine is also incredibly easy. Create a quick 6 second video, integrate it into your Twitter feed and make your tweets even more interesting. With a few creative yet simple ideas, you can make Vine an effective tool in your social media strategy. Read these 10 excellent tips and get inspired by several videos shown as best practice examples...

Jeff Domansky's insight:

These 10 tips will get you excited and on the path to video success with Vine. Plus several great examples. Recommended reading!

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Alison D. Gilbert's curator insight, March 14, 2013 3:35 AM

I'm all for video, first YouTube, then Vimeo, now Vine.

Jeff Domansky's comment, March 14, 2013 10:04 AM
Absolutely agree Alison. Video and visuals are essential.
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Are you missing this communications secret weapon? | The PR Coach

Are you missing this communications secret weapon? | The PR Coach | Public Relations & Social Media Insight | Scoop.it

Mobile market is booming. Calls? Not so much. 

 

The impact of mobile social media on our daily business and personal lives is huge.

 

Because of social media, and the growth of mobile, we’ve forgotten one of the most vital communication secret weapons available. The phone call.

 

It’s almost quaint to call it a “telephone” call anymore. At the risk of sounding low-tech to my geeky friends and colleagues, I think we’ve forgotten something very important in our communications toolbox.

Jeff Domansky's insight:

We’re just not using our phones for phone calls as often anymore. Think apps, photos, IMs, e-books, video games, movies, music and many other practical uses.


That's why a personal phone call is so powerful!

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Samantha Bruce's curator insight, March 13, 2013 5:27 AM

With every advancement made we should never forget the past. Thi article discusses the power of a phone call. In the communication field we need to remember the power of a personal phone call. Some great stats and information.

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As Social Evolves, So Must Your Social Media Issues Management Plan | Melissa Agnes

As Social Evolves, So Must Your Social Media Issues Management Plan | Melissa Agnes | Public Relations & Social Media Insight | Scoop.it

As social media evolves, so must your social media issues management plan because your audience is growing immune. It's time to get creative. Everything about social media has evolved. Everything from your audience’s understanding of the power of their collective and individual voices, to the level of expectations that they have towards your brand in a crisis.

 

It used to be that a simple “we’re here, we hear you and we’re sorry” was enough to stop an issue in its tracks, but no longer is this the case. Things are getting more complex and brands need to be quicker on their feet and much more clever. A simple apology and statement no longer cuts it. With the lack of trust people have in brands today, in an online issues situation, your audience wants proof that you mean what you say and you say what you mean.

 

Take two recent cases as examples...

Jeff Domansky's insight:

Melissa Agnes makes a critical crisis management point -- your social media crisis plan is never static.

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How to Plan Your Vine Videos for Content Marketing Success

How to Plan Your Vine Videos for Content Marketing Success | Public Relations & Social Media Insight | Scoop.it

By now most of us content marketers have heard of, and probably already started using, Vine, the new app from Twitter that allows users to easily produce and share six-second videos.

 

When it comes to adding the new tool to our content marketing toolbelt, how do we avoid misusing Vine? I say the answer is the same for producing six-second videos as it is for producing sixty-second videos – you need a plan. Or, since Twitter is a micro-blogging platform, let’s say Vine is a micro-storytelling app and you actually just need a micro-plan.

 

Download a free copy of a printable Vine micro-planning tool, check out the whiteboard video below, or read the transcription to start planning right away....

Jeff Domansky's insight:

Learn how to create a plan for your Vine videos so you can make the most out of this new real-time storytelling and marketing platform.

 

One other thought: go really easy on the "marketing" and the size the visuals and storytelling. You may be surprised by the great results at response.

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Avert Disaster With This Self-Powered Emergency Smartphone Charger

Avert Disaster With This Self-Powered Emergency Smartphone Charger | Public Relations & Social Media Insight | Scoop.it

When no electricity is available, a new self-powered emergency smartphone charger juices your smartphone with simple hand cranking. You could have all the apps in the world to prepare you for survival when disaster strikes — flashlight, emergency contacts, GPS and first aid tips — but they'll be entirely useless when you run out of battery juice on your phone.

 

If you're camping in the boondocks or preparing a disaster survival kit, you might want to consider a low-tech emergency smartphone charger. Seattle-based SOS Ready has designed the pocket-sized "SOSCharger," which is powered by you. With the gadget's built-in generator, all you do is connect to your smartphone via USB connection and hand-crank the handle. The SOSCharger has a 1,500 mAh Lithium Polymer battery, and depending on your phone and network, the company claims three to five minutes of winding will translate to five to 12 minutes of talk time....

Jeff Domansky's insight:

When someone says "crank it up", I'm sure this wasn't what was top of your mind. But this is one really cool tool that will bail you out in an emergency when you can't recharge your smartphone or any of your other social devices.

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'Little Twerp ... Get a Life': The New Yorker's Jon Lee Anderson Thinks He's Somebody on Twitter

'Little Twerp ... Get a Life': The New Yorker's Jon Lee Anderson Thinks He's Somebody on Twitter | Public Relations & Social Media Insight | Scoop.it

Jon Lee Anderson, a writer for a weekly magazine called the New Yorker, got angry on Twitter today. A reader with the Twitter name of Mitch Lake (@mlake9) had tweeted at Anderson (@jonleeanderson) to dispute a claim of fact in Anderson's online story about the death of Venezuelan leader Hugo Chavez.

 

Anderson had written that Chavez had left his country as "one of the world's most oil-rich but socially unequal countries," and Lake countered that in fact Venezuela was the second-least unequal country in the Americas. Lake was rude, using the internet idiom "wtf," which is an abbreviation for "What the fuck?" Whatever high ground may have belonged to Anderson, however, turned into a mudslide within the next 140 characters...

Jeff Domansky's insight:

A fine lesson in Twitter etiquette and a great reminder served up by Gawker... Ouch! Can you say reputation management?

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10 Insights on Influence Online: New Research | Jeffbullas's Blog

10 Insights on Influence Online: New Research | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

The journey of online publishing and social networks was never a grand plan but it is the evolution of humans playing on a web canvas that continues to surprise us with its speed, reach and role in influencing buying decisions, building trust and marketing.

 

A decade later the internet landscape is unrecognizable. We are all still learning of what works and what doesn’t.

 

A recent report on “Digital Influence” by Technorati Media provides some insights into the fast evolving landscape that provides some metrics on the digital landscape. It was created from information gleaned from over 6,000 influencers, 1,200 consumers and 150 top brand marketers. Technorati Media has a reach of of approximately 130 million US unique visitors per month ad has published reports in the past on the state of the blogsosphere....

Jeff Domansky's insight:

A good collection of blogging data and insight on blogging.

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10 Google+ Communities for PR Pros, SEOs and Social Media Experts | Everything PR

10 Google+ Communities for PR Pros, SEOs and Social Media Experts | Everything PR | Public Relations & Social Media Insight | Scoop.it

There are many public relations professionals who joined Google+ and share articles and interesting findings on this network. Communities are great places to keep in touch with PR peeps who share the same passion and interests, to exchange ideas, get tips and feel the pulse of the industry.

 

Below are ten Google+ Communities you should consider joining. They are listed based on the number of members, and  cover a wide range of PR, communications and marketing aspects so that all the PR people on Google+ can find something that meets their interests.

Jeff Domansky's insight:

Helpful resource for PR and marketing pros.

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Brooklyn Quevillon's curator insight, March 11, 2013 8:24 AM

Google+ is new to me and is a very helpful resource for PR and marketing professionals.

Scarlett Yeounju Kim's comment, September 26, 2013 12:40 AM
@Holly; The purpose of IMC activities is to create a remarkable experience for customers in order to build brand equity and image. Today’s consumers may be smarter than a marketer because of the proliferation of web 2.0. Customers can gain any type of information from the internet and use it to assess a product, brand and even a company. Thus a marketer needs to have a professional community in which to share and improve their ideas. This article introduces various useful Google community websites. The ultimate goal of IMC activity is to have each touchpoint reinforce and fulfil a specific marketplace promise. Thus, defining and detecting touch points is a crucial task to attract customers’ attention. These web communities can aid in obtaining useful information and also help to anticipate social changes.
Yuhang Wei's comment, September 26, 2013 8:12 AM
@Holly Adams: This is a very useful article about how these marketing tool can be used in different positions and also help me understand IMC deeply by reading the article. Some points are very interesting and quite helpful for my own knowledge.
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Social media marketing and fries: How McDonald's monitors social chatter for brand success

Social media marketing and fries: How McDonald's monitors social chatter for brand success | Public Relations & Social Media Insight | Scoop.it

Social media monitoring has become a mainstream practice across almost every industry. Marketers evaluate web chatter in real time to create dynamic and timely social media content that adds to or sparks a conversation with new and existing followers.

 

It makes sense that brands would focus on data-inspired social media strategies: Pitney Bowes noted that 25 percent of surveyed respondents will put social insights to work in the near future, and a report from J.D. Power and Associates discovered that 87 percent of social users buy from brands they engage with positively online.

 

Social media monitoring can significantly enhance companies’ internet marketing campaigns, and brands that want to take their efforts to the next level should consider sharing audience-responsive content in real time. Take a page from McDonald’s content marketing menu.

 

Recently, eMarketer’s Debra Aho Williamson interviewed McDonald’s Director of Social Media Rick Wion about how the global fast-food brand adapts to the changing social media marketing world. Williamson discovered that McDonald’s uses social analytics to reach real-time marketing goals. Wion noted that the fast food company constantly tests and learns as it goes, putting together different marketing messages and evaluating responses before taking the next step. In essence, McDonald’s creates a choose-your-own adventure-like campaign and delivers ready-made content to take advantage of social chatter and trending topics....

Jeff Domansky's insight:

Social media monitoring allows marketers to manage accounts and content in real time....

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Sam Wilkinson's comment, September 26, 2013 1:25 AM
I really like the concept of this article and the practices McDonalds implements (hardly surprising being such a successful company). Particularly, I like the idea or reevaluating goals and objectives while the campaign takes place as this presents opportunities where the company can market for different effect i.e boosting sales then focusing on bran loyalty.
Victoria Clark's comment, September 26, 2013 2:05 AM
Not only is social media being used more and more as a way for companies to promote their business but it is also an easy way to receive consumer feedback as well and know what works and what doesn't. I agree with Kimberley, monitoring and analysing results from social media is a positive chance to build consumer relationships.
Blake Holmes's comment, September 26, 2013 3:24 AM
This article was a great choice and again is useful for understanding the importance of social media and direct marketing. Being able to communicate effectively and efficiently with consumers is very important to ensure a business can enjoy a strong relationship with its consumers.
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Is Traditional Marketing Still Alive? | Forbes

Is Traditional Marketing Still Alive? | Forbes | Public Relations & Social Media Insight | Scoop.it

Business owners often have this burning question on their minds - what forms of marketing should I use that will drive more customers?

 

There are many new marketing tactics and media that have emerged in recent years. Be careful, not all of them are particularly effective for all types of businesses. With so much buzz about digital and web marketing, many traditional business owners are asking themselves if traditional marketing is even still alive. Rest assured, it is alive and well! You just have to know where to look for it....

Jeff Domansky's insight:

Really good reminder not to throw away what's effective for the next shiny new thing.

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How My Old Blog Post Got Half a Million Pinterest Views [Case Study] | @ProBlogger

How My Old Blog Post Got Half a Million Pinterest Views [Case Study] |  @ProBlogger | Public Relations & Social Media Insight | Scoop.it

 ... Now this wildly pinned post from ecokaren—which received over 490,000 pageviews and was pinned more than 129,000 times—is about … how to wash a washing machine.

 

Woah, did you read that right? 129,000 pins and 490,000 pageviews? Yup. You read that correctly.

 

And the post is about washing a washing machine? Yup. Again, you read that correctly.

 

I was shocked too when this old post started receiving crazy traffic without my trying, never mind that it was from a newly un-shrinkwrapped social media site called Pinterest. One person’s pin of the post was repinned over 1400 times and has more than 300 likes. I should buy her a drink! Or maybe send her my homemade laundry detergent....

Jeff Domansky's insight:

Impressive Pinterest case study and valuable reading for PR, marketing and content pros.

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