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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>
Curated by Jeff Domansky
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PR Fail: Worst. Job Description. Ever. - PRNewser

PR Fail: Worst. Job Description. Ever. - PRNewser | Public Relations & Social Media Insight | Scoop.it
PR Fail: Worst. Job Description. Ever....

 

Today in Horribly Offensive, Poorly Planned Metaphors: Crossroads Consulting, an “executive search firm and employment agency”, recently posted a job listing for a gig at one of the “fastest rising Public Relations firms in the New York New Jersey area”–and it should land someone in very hot water.

 

In describing the ideal candidate for a…damn, we can’t even really explain how bad this listing is. We’ll let the screenshot speak for itself. They key line comes at the end of the second paragraph...

 

[This post is a must-read, mostly for the comment from the author of the insulting job ad who tries to rationalize his insulting comments as humor and good sales practice. Maybe a simple apology would be more effective than adding more boorish behavior and insulting the journalist who criticized the ad? ~ Jeff] 

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The Top 10 Social Media Campaigns From The UK | Simply Zesty

The Top 10 Social Media Campaigns From The UK | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
Some of the most creative social media campaigns to come out of the UK, including Facebook, Twitter, QR codes and video...

 

The UK has hosted a series of brilliant social media campaigns over the last few years. Here’s a roundup of the best campaigns to come from the region including an interactive TV ad, QR codes on the streets of Leeds and a movie voiceover to accompany your summer....

 

[Marketers and social media experts can learn a lot from these 10 social media campaigns from the UK ~ Jeff]

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33 Ways to Get Help For Your Blog (Without Breaking the Bank) | Heidi Cohen

33 Ways to Get Help For Your Blog (Without Breaking the Bank) | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
When it comes to blogs as social media fodder and content marketing gold, bloggers get it. Convincing them of the importance of blogging isn’t the issue.

 

Their biggest challenge is getting help in a variety of forms to continually publish fresh, engaging blog content.

 

Don’t worry — We’ve got you covered with blogging 411 info to help you efficiently leverage resources in seven of the areas where many bloggers typically need support....

 

[Heidi: shares of valuable list of 33 tips for bloggers ~ Jeff]

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As page reach decreases, is Facebook starting to screw brand pages?

As page reach decreases, is Facebook starting to screw brand pages? | Public Relations & Social Media Insight | Scoop.it

We’ve always been told that one of the best things about building a large Facebook fan base is that you can build a community around your brand and share content with them rather than constantly having to pay for media. Brands have spent a fortune building up huge amounts of followers on their pages, but Facebook has been making some changes recently that are making a mockery of the whole notion of actually having people like your page. The bottom line is that Facebook is cutting back on the amount of updates people see from brands and it is probably to do with increasing its own revenues. Let’s have a look at what has been going on over the last month and what it means for your page....

 

[Farcebook strikes again. Can't wait for an alternative some day ~ Jeff]

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Kurt Elling "Golden Lady" (Stevie Wonder) @ New Morning (Paris)

Kurt Elling playing "Golden Lady" (Stevie Wonder) at the New Morning in Paris on November 10, 2009. Laurence Hobgood (piano), Harish Raghavan (bass), Otis Brown III (drums) with special guest Ernie Watts (saxo).

 

[Just to mash things up a little this fine Sunday afternoon. Enjoy the vocalese and singer/storyteller Kurt Elling's amazing live version of Stevie Wonder's Golden Lady. Kurt's the Cat with the Scat ;-) and Ernie Watts' sax solo is the TRUTH  ~ Jeff]

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Social Media Case Studies: Facebook Successes to Learn From

Social Media Case Studies: Facebook Successes to Learn From | Public Relations & Social Media Insight | Scoop.it

Businesses large and small have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. The challenges that they have faced and the solutions they have discovered along the way are just a few of the things we can learn from the companies who are successfully using Facebook as a marketing platform.

 

The following are three case studies that I think offer a lot of great insights on how to use Facebook for your business, as well as a few innovative ideas about how to use different Facebook features....

 

[Intel, Coca-Cola, Clorox: Social Media Case Studies worth reading ~ Jeff]


Via Martin (Marty) Smith
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How To Tell Stories That Transform Prospects Into Customers | The Daily Egg

How To Tell Stories That Transform Prospects Into Customers | The Daily Egg | Public Relations & Social Media Insight | Scoop.it
Story has the persuasive ability to transport and transform the listener. Learn to tell your story in a persuasive way.

 

[ Includes 3 ways to tell a story that transports and transforms:

#1 – Create a mental picture

#2 – Create tension or suspense

#3 – Offer a model.

~ Jeff]


Via José Carlos
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The Principles of Storytelling

The Principles of Storytelling | Public Relations & Social Media Insight | Scoop.it

Why do we write? We write because we have a tale to tell, a story to entertain people or we have something to say. And because writing is a form of expression, a manifestation of creativity, mankind has used this medium to communicate for thousands of years.

 

But the fundamental reason storytelling has been that way is because of our need to understand the world around us.

 

Writing isn’t just about writing a blockbusting story. It’s about the need to make sense of things; it’s about understanding the human condition. After all, why do people do the things they do? What makes ordinary people become extraordinary? What drives them to act the way they do? What is it that makes us different to the next person? What makes them who they are?...

 

[A look at the four values of storytelling: understanding human nature, providing motivation,sharing knowledge or wisdom and entertainment. ~ Jeff]


Via Gregg Morris
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21 Reasons Why Your Content Marketing Strategy May Be Headed for Trouble | Social Media Today

21 Reasons Why Your Content Marketing Strategy May Be Headed for Trouble | Social Media Today | Public Relations & Social Media Insight | Scoop.it
The role and value of content marketing has dramatically changed in just the past year.

 

While many business owners are still trying to get their heads around an effective social media strategy; now they have to also think about becoming publishers and content marketers.

 

Why? The digital media convergence of social, search and content. If social and search are peanut butter and jelly - content is the bread that makes the sandwich.

 

The problem is, while most businesses and companies realize the importance of content marketing and are attempting to engage in it (recent studies suggest 80-90%) many don't understand it and are making critical mistakes that could undermine their efforts.

 

Below, I've put together a list of 21 reasons why your content marketing strategy may be headed for trouble....

 

[Valuable tips to keepyour content strategy on track ~ Jeff]

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Four Storytelling Genres of Brand Re-invention | Get Storied

Four Storytelling Genres of Brand Re-invention | Get Storied | Public Relations & Social Media Insight | Scoop.it

It seems everywhere you look established brands are in the midst of radical and ambitious re-inventions.

 

Beyond just new logos and taglines, brands are struggling to maintain relevance in the eyes of more sophisticated and savvy consumers. Brands often need to re-address the value proposition and create a more responsive and meaningful customer experience. Regardless of circumstances, a brand always has a story – a past, present, and future where its coming from and where its going. The key is to keep that story fresh without confusing or alienating your core audience. Our job as leaders and marketers is to tell a story that people can identify with, and locate themselves into.

 

It may be helpful to walk you through a few examples and teach you about four basic genres of brand re-invention that may guide the path forward....

 

[Good reminder of four storytelling genres:

- romance

- tragedy

- comedy

- irony

Go forth and tell stories ~ Jeff]

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Has Web TV Reached a Tipping Point?

Has Web TV Reached a Tipping Point? | Public Relations & Social Media Insight | Scoop.it
While the web TV industry is still waiting for its first blockbuster hit, the big players are starting to invest in quality content and audiences are slowly coming out for a look, reports media writer Aymar Jean Christian.

 

Image: Yahoo!'s sitcom Burning Love.


Via The Digital Rocking Chair
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Power To The People - Community = Growth

Power To The People - Community = Growth | Public Relations & Social Media Insight | Scoop.it
Social Media Marketing Podcast 010: In this episode John Jantsch shares insights into how growing a community can help your business.

 

John explains how building a loyal community can make or break your business. People are drawn to you over time if you provide good, valuable and authentic information.

 

Listen to the show to hear the example John shares of a woman who created a community before starting a business.

 

What is community?

 

John shares how we have always had community. The concept of community is based on how people gather around shared interests or location to give and take mutually. This has not always applied to business.

 

A lot of the communities in place today have grown through social media. These tools not only allow communities to connect face to face, but also to connect much faster on deeper levels. Social media allows people to gather regardless of geography into a community of shared ideas.


Via Rami Kantari, David Hain, donhornsby, Martin (Marty) Smith
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Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | Public Relations & Social Media Insight | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."


Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.

 

The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.

 

The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.

 

I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.

 

Go watch the video! Then share what you think.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[Great example of a smart grassroots advocacy campaign supported by social media ~ Jeff]


Via Karen Dietz
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You Are What You Share | The Future Buzz

You Are What You Share | The Future Buzz | Public Relations & Social Media Insight | Scoop.it
A friend of mine (who is well respected in the marketing industry) shared a link to an obvious snake oil consultant blog post with their network today. Stock template on the site? Check.

 

A friend of mine (who is well respected in the marketing industry) shared a link to an obvious snake oil consultant blog post with their network today. Stock template on the site? Check. Hilariously large follower count of bird-brained robots achieved via automation used as false social proof? Of course.

 

I’m not going to name the person or what was pointed to. They certainly aren’t alone in this daily sharing of overdone, clichéd links on “5 ridiculously obvious tips you should have known in 2002″ that simply clutter our streams. But while I do still like this person, it chips away at their credibility....

 

[Here's a great reminder from Adam Singer that trust matters especially for curators and social media sharing ~ Jeff]

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Bad Pitch Blog: Media Relations Trends at #PRSAICON

Bad Pitch Blog: Media Relations Trends at #PRSAICON | Public Relations & Social Media Insight | Scoop.it

As promised, here's a link to the infographic, the playlist and below is my presentation from #PRSAICON. It covered a lot of content in a short period of time, but my goal was to prove out a premise.

 

"Changes across content, skills and tech are confusing PR.    Adaptive modeling is key to working smart(er)."

 

Turning the numerous changes afoot in our industry into opportunity isn't a simple task. But it sure beats extinction. So the following presentation looks at the trends impacting our industry and how to capitalize on them. Comments, sharing and the like are most appreciated....

 

[The Bad Pitch Blog's Kevin Dugan's presentation on news release trends tips and secrets is worth viewing ~ Jeff]

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Bad Pitch Blog: The Evolution of the News Release: My #PRSAICON Infographic

Bad Pitch Blog: The Evolution of the News Release: My #PRSAICON Infographic | Public Relations & Social Media Insight | Scoop.it

Part of my presentation on media relations at #PRSAICON focuses on the news release paradox. It's seemingly got its own gravitational pull as one of the most mentioned tools in our industry. Yet it's little more than a simple format that hasn't changed much -- in more than a century.

 

Thousands of releases are distributed daily and we can't even agree upon what to call the format. And while releases haven't changed much, the use case for the news release has expanded beyond the media. It's just one of several changes I'll review before detailing how to turn this change into an opportunity.

 

Much Ado About Nothing?
Various, conflicting observations like the ones above have been compiled into the infographic below. Take a look, enjoy it and pass it around....

 

[Very interesting infographic on the news release, it's history and new presentation trends. Kevin Dugan's presentation to PRSA. ~ Jeff]

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Web Ink Now: Witnessing a real-time record-breaking social media spectacle

Web Ink Now: Witnessing a real-time record-breaking social media spectacle | Public Relations & Social Media Insight | Scoop.it

This afternoon, the online world came together to witness Felix Baumgartner break multiple aerospace records in his Red Bull Stratos mission. And we shared it with each other in real-time.

 

Baumgartner traveled higher in a balloon than anyone – more than 127,800 ft. – and from that height he made the highest skydive, breaking a previous record that had stood for more than 50 years. While in free fall, he traveled Mach 1.24 — 833.9 miles per hour - making him the first human to travel faster than the speed of sound without being inside a craft.

 

It was riveting to witness – a real-time spectacle live on the web in HD that we could share via social networks.

 

A YouTube record

Another record was broken when it was reported that more than 8 million people watched a livestream of the record-breaking attempt.

I learned about the impending jump on, where else, Twitter. When I started to watch the balloon was at about 40,000 feet so I tweeted to my followers and posted on Facebook. Millions of others did the same....

 

[Interesting look at a very social news story ~ Jeff]

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6 Tips for Using LinkedIn the New Endorsements

6 Tips for Using LinkedIn the New Endorsements | Public Relations & Social Media Insight | Scoop.it
LinkedIn Endorsements: Everything you need to know about this new feature. Learn how to endorse skills and areas of expertise for your LinkedIn connections.

Via Anita Windisman
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Recording Online Video Interviews: Everything You Need To Know

Recording Online Video Interviews: Everything You Need To Know | Public Relations & Social Media Insight | Scoop.it

Robin Good: If you are about to be interviewed online, or need to record a quality video talk with a prestigious special guest, here is a good and comprehensive guide to everything you need to know.

 

From quality webcam alternatives, to microphones, lighting and backdrops, and recording software, Houston Neal has put together a useful reference that is useful for both PC and Mac users alike.

 

Useful. Resourceful. 8/10

 

Full guide: http://blog.softwareadvice.com/articles/crm/how-to-capture-great-web-interviews-1101212/

 

[Great tips on quality gear, set up and capturing interviews ~ Jeff]


Via Robin Good
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Thou shalt not commit logical fallacies

Thou shalt not commit logical fallacies | Public Relations & Social Media Insight | Scoop.it
Logical fallacies are often sneakily used by politicians and the media to fool people. Don't be fooled! This website has been designed to help you identify and call out dodgy logic wherever it may raise its ugly, incoherent head.

 

[Fascinating site helps you understand common fallacies in logic including: strawmen, false causes, emotional appeals, slippery slopes, ad hominem, the Texas sharpshooter and much more ~ Jeff]


Via Carl Lewin
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Content Marketing: How You Can Help Your Website | Business 2 Community

Content Marketing: How You Can Help Your Website | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
The two biggest questions in business are the two biggest questions in website marketing: How can I get more prospects (coming to my website)?

 

...there are things that you can do that can have an impact on many of the areas above. Content Marketing: What it really is. Content Marketing is the process of creating really useful material that caters to your buyers so they can:
- Make educated decisions about what you offer
- Make the decision to buy your stuff more quickly
- Buy more often and share your wares to those who may want to buy

 

This isn’t always easy for people, since it requires a complete rethinking of marketing. No longer can you simply blast and broadcast the merits of your product or service. You have to focus specifically on your prospects and give them exactly what they need to understand how theycan solve their problems. Sometimes that involves talking about your work, but more often, it doesn’t. This can be hard for sales-oriented minds to wrap their heads around. But it makes a huge difference in how you are viewed by your prospects and how much your name gets around....

 

[Article contrasts traditional marketing with content marketing and offers valuable tips to make the transition ~ Jeff]

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7 Content Marketing Strategies for 2013 | Joe Pulizzi

7 Content Marketing Strategies for 2013 | Joe Pulizzi | Public Relations & Social Media Insight | Scoop.it
We're already looking ahead to 2013. So here are 7 critical content marketing strategies that all marketers need to consider as they head into next year.

 

...At almost every event, content marketing sessions are standing-room only. Marketing professionals are hungry for any way that they can continue their content marketing journey and attract and retain customers with compelling content. To help, I’ve dissected my last few presentations and put together seven critical strategies that I believe all marketers need to consider as they head into next year....

 

[Joe Pulizza looks at content marketing's horizon ~ Jeff]

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Why You Need to Tell Stories | Inc

Why You Need to Tell Stories | Inc | Public Relations & Social Media Insight | Scoop.it
Using stories to describe your product helps employees, customers, and press understand how it works in the real world, not in a presentation deck.

 

...Recently, we acquired an amazing social media marketing company called Roost. I had to tell my company about it at an all-hands meeting. I started to put together the presentation a few weeks before, and the bullets read:

- Post to Facebook, Twitter, and LinkedIn from one place
- Engage back with followers from one place
- Cultivate content by industry.

 

Boooorinnnnngggg. I bored myself with this one--as in almost hit my head falling asleep at my laptop.

 

Instead, I decided I needed to develop a story. This is the picture I painted in their heads, instead of bullets...

 

[Nice reminder. Why marketing and PR need storytelling ~ Jeff]

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What Kind of Content Gets Links in 2012?

What Kind of Content Gets Links in 2012? | Public Relations & Social Media Insight | Scoop.it

This is an extremely useful and concise essay identifying which digital actions typically result in backlinks...


Via Rachel Wild
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What an Internet Startup Can Teach the Corporate World About Crisis Communication :: PR News

What an Internet Startup Can Teach the Corporate World About Crisis Communication :: PR News | Public Relations & Social Media Insight | Scoop.it
Author Paul Smith describes how a finance pro used open and honest communication to navigate the stickiest of situations: a payroll shortage.

 

“The first time I couldn’t make payroll was the worst,” Andrew explained. “Having to choose which employees got paid and which didn’t was emotionally draining.” Most leaders trained in big-company environments would have handled it with the veiled finesse of a corporate lawyer. First, secretly decide how much each employee deserved to get, then talk to each employee, in private, and explain how much of their pay would be withheld until cash flow improved. Lastly, don’t tell anyone how much the other employees were getting. But a wink and a nod from the boss leads all of them to believe they were getting more than average. The secrecy would foment doubt. Maybe they were getting less than everyone else. The result is widespread suspicion, jealousy and complete lack of trust.

 

Fortunately for employees at bfinance, that’s not what Andrew did. Instead, he pulled all 25 employees into a conference room and explained the predicament in brutally honest terms. He wrote a number on the whiteboard and said, “That was our bank account balance at the beginning of the month.” Below that he wrote several other numbers, and explained, “Those are the revenues we expect to get this month and the expenses we have to pay to keep running the business.” After adding them all up, he wrote the result underneath. “That’s what we’ll have left at the end of the month to pay salaries,” and he circled the number. Just to the right of it, he wrote another number, and circled it. “That’s how much your monthly salaries add up to.” Andrew paused and let the audience assess the stark dilemma in front of them. The number on the right was much bigger than the number on the left. In fact, there was only enough money to pay about a third of the payroll. If anyone ever told a story using numbers more than words, Andrew was doing it.

 

Then he did something else unlikely to happen in a big company. He asked the employees—all 25 of them—what they thought he should do about it. He assumed the fairest thing to do was to pay everyone a third of their salary. But the team surprised him with a different suggestion. They thought a better method would be to pay a third of the employees all of their salary, and the other two thirds none. Andrew was horrified. How could he possibly choose which employees to pay and which not to pay? But the group surprised him a second time when they offered to help there as well. They would decide among themselves. Their criteria were based solely on who needed the money most urgently and who could wait a month or two to catch up. Andrew left the team to discuss the matter. When they delivered their decision, Andrew got his third surprise of the day. The people on the list to get paid were not the ones he expected. He thought the younger employees with the smaller salaries would be in the most desperate position. But among themselves they decided that the older ones—the ones with families to feed and mortgages to pay—had the most immediate commitments. Several of the younger ones still lived at home with their parents, or in an inexpensive apartment and had no family to support. They were the ones who volunteered to go without....

 

[A powerful story by Paul Smith and a must-read for crisis pr and employee communications specialists ~ Jeff]

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