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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
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Ditch Your Elevator Speech: How to Have a Fascination Conversation | Nancy Marmolejo

Ditch Your Elevator Speech: How to Have a Fascination Conversation | Nancy Marmolejo | Public Relations & Social Media Insight | Scoop.it

We didn’t go into business to hate talking about our businesses. We went into business for freedom, flexibility, unlimited income potential, a way to impact the world around us while making money and achieving financial success. The classic “30 Second Elevator Speech” in my humble opinion, is everything but freedom. It’s a structure that nobody likes and everyone dreads....

 

[A fresh look at elevator pitches by Nancy Marmolejo - JD]

 

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Six@Six: Creatively Marketing Your Content « BulletProof

Six@Six: Creatively Marketing Your Content « BulletProof | Public Relations & Social Media Insight | Scoop.it

Content has always been king, but the recent Penguin algorithm update further reinforces this notion. Keyword and link frequency are no longer the dominant factors in securing a high search rank. Instead, it largely depends on the website’s content and user experience. Content should be unique, entertaining, and cater to the needs and desires of the target audience – so that it urges visitors to share information with others and also return to the website on a regular basis.

 

Much of what determines a website’s rank in the search results is what happens off of the site. Readers will likely share links to online material that they find worthy, essentially rewarding websites for creating compelling content. Shared links let the search engine know that users are finding value in the specific site. This established credibility and popularity will allow the site to secure a top spot in the search results for relevant queries. So, how can your organization’s online content catch people’s attention and gain additional exposure? This week’s Six@Six offers tips for adding creativity to your current content marketing campaign....

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How to Create Fresh Stories for your Nonprofit | John Haydon

How to Create Fresh Stories for your Nonprofit | John Haydon | Public Relations & Social Media Insight | Scoop.it
Being fresh and telling the story no one else has told are two ways you can recapture your audience's attention. John shows you how.

 

By now you already know how powerful storytelling can be for your nonprofit. Storytelling enables you to connect the dots in your constituent’s hearts so that they take action on their terms, and share that story with their friends.

 

But even the best stories get old if they’re simply repeated over and over again. They begin to lose their ability to touch people on an emotional level. And it really becomes a problem when you aren’t feeling it anymore....

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What To Do When There Is An Emergency? Red Cross has an App for that! | Beth Kanter

What To Do When There Is An Emergency? Red Cross has an App for that! | Beth Kanter | Public Relations & Social Media Insight | Scoop.it

Check out the new American Red Cross First Aid App, available free for both iPhone and Android. The Red Cross released the app this morning and it’s the first in a series of Red Cross preparedness apps to be unveiled this year. It also includes a number of features that go beyond what is currently available in other free first aid apps—particularly the ability to earn and share badges with your social network....

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20-plus questions to ask before starting to write | Mark Tosczak

20-plus questions to ask before starting to write | Mark Tosczak | Public Relations & Social Media Insight | Scoop.it

Before you start writing anything for a PR and marketing audience, here are 20 questions you should ask. Consider it a template for a creative brief specifically for writing projects, if you like....

 

[Mark Tosczak offers a thoughtful checklist for PR, content marketing pros and bloggers - JD]

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Advancing the Story » Mobile devices mean opportunity for news orgs

Advancing the Story » Mobile devices mean opportunity for news orgs | Public Relations & Social Media Insight | Scoop.it

The Reynolds Journalism Institute just released part 2 of its 10-part series on mobile. This second installment included an interesting section on news consumption through mobile devices.


…two-thirds (67%) of mobile media owners ages 18-34 used their devices to access local, national and international news provided by news organizations for an average of five hours per week....

 

[The prizes go to the PR, content marketing and media nimble - JD]

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"Sob Stories" About The Poor: A Classic Media Gaffe | Mr. Media Training

"Sob Stories" About The Poor: A Classic Media Gaffe | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
When a candidate complained of the media covering sob stories about poor people, he created an unnecessary distraction for his campaign.

 

...Mr. Hovde’s gaffe is a perfect example of what I call the “seven-second stray.” I call it that because if a spokesperson is on message for 59 minutes and 53 seconds of an hour-long interview but says something off message for just seven seconds, I can virtually guarantee that the reporter will select that seven-second answer to play over and over again.


The seven-second stray is deadly. Not only is it often damaging to your reputation, but it drowns out everything else you’ve said, becoming the only quote the audience will remember from your interview....

 

[Brad Phillips shares valuable media interview tips - JD]

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Are Blog Posts Better Than Press Releases? | Journalistics

Are Blog Posts Better Than Press Releases? | Journalistics | Public Relations & Social Media Insight | Scoop.it
Why are you still writing press releases? Could a news blog be more effective at generating coverage for your news?

 

Why are we still writing press releases? If press releases are part of your work life, you’ve probably asked this question once or twice in the past year (or more). Really though, press releases require a lot of time and effort to produce and distribute. There are hard costs associated with the process. And I’ll go out on a limb here and challenge the return on investment from press releases – the results tend to be pretty lackluster, even from those fancy multimedia or social news releases. There has to be a better way, and I think that way is a news blog.


What would happen if you stopped writing press releases and instead started a blog dedicated to your company news? If I were working for a brand new start-up today – a company that’s never issued a press release – this is the path I would take....

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"Brand Laddering" cartoon | Tom Fishburne: Marketoonist

"Brand Laddering" cartoon | Tom Fishburne: Marketoonist | Public Relations & Social Media Insight | Scoop.it
Brand Laddering is one of the most common marketing tools. To drive growth and loyalty, marketers frequently work to elevate benefits of the brand from technical to functional to emotional.

 

“Brand Laddering” is one of the most common marketing tools. To drive growth and loyalty, marketers frequently work to elevate benefits of the brand from technical to functional to emotional.

 

But there’s a risk of over-reaching, particularly when brands aim for abstract emotional benefits not really supported by the product story. Brandgym founder David Taylor calls this phenomenon “brand ego tripping”....

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The Fairfax Flow-On Effect | Hypertext

The Fairfax Flow-On Effect | Hypertext | Public Relations & Social Media Insight | Scoop.it
'Digital First' editorial model changes the game...

 

...The flow on effects from today’s announcement are yet to be seen and will continue to be debated over the coming days.


But for the PR industry, there are two components from today’s announcement with big implications, the editorial job cuts and the ‘Digital First’ editorial model. Combine these together and we see the reality of a trend that has already been happening for some time.


The ‘Digital First’ model means all breaking news and content must be digitally optimized with editorial staff more or less forced to file multiple times online every day. Essentially, there will be fewer journalists writing stories (and fewer journalists to pitch to) but with more pressure to write more online optimized stories, more often....

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RepMan: The New World isn't

RepMan: The New World isn't | Public Relations & Social Media Insight | Scoop.it
The best thing about lifelong learning is, well, learning new things throughout one's life. Unlike most readers who seem to gravitate towards popular fiction or how-to books, I'm addicted to non-fiction, history and biographies.

 

...Take "1491", for example. Written by Charles C. Mann, and subtitled, 'New Revelations of the Americas Before Columbus', the book is a veritable treasure trove of fascinating findings that turned my world view upside down....

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Curating People is As Important as Curating Content - Here's Why

Curating People is As Important as Curating Content - Here's Why | Public Relations & Social Media Insight | Scoop.it

I curated and posted this a few months ago but feel it's relevant and timely today. (What brought this to mind was another important article written by Axel Schultze, which I have commented on below.

 

Here's what I said about Gideon Rosenblatt's post.

 

This is one of those gems that I love to share. It was written by Gideon Rosenblatt in response to an earlier article written by Eli Pariser, "The Filter Bubble", which is about the way algorithms (based on our personal searches) affect the results that are returned to us, as a result, we're not seeing the whole picture.

 

"Computer algorithms aren't the only thing contributing to the 'Internet Filter Bubble."

 

**In the world of the information networker, curating content is only half the game. The other half is curating the curators.

 

**In that power to choose our connections, rests our ultimate power to reshape our information filter bubbles and radically improve our perception of reality.

 

**Who we choose to connect with in our social networks deeply affects our ability to see a diversity of information.  

 

My takeaway from this is that whereas technology may restrict the results returned to us by search engines, the other, and perhaps more important half of the equation is controlled by us!  It is well documented that we are more likely to influenced by our circle of friends and associates than by anything else that we may find (or that may find us!). 

 

By effectively curating our circles of influence, we increase the value of this ever important means of discovery and therefore of our entire online experience. 

 

**This in turn can make us far more effective and informative consumers as well as curators, when we widen our own circles.

 

Great article by Axel Schultze CEO of xee.me

 

"Why SEO will Be Gone in 5 to 10 Years" as he talks about "Relationships and Recommendations Soon More Valuable Than SEO" (Robin Good)

 

Jan Gordon: "Here's what caught my attention:

 

Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...

 

However, this is slowly and steadily changing.

 

**Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.

 

And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.

 

Now – what does that mean to SEO?

 

Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?

 

Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?

 

Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read the full article: http://bit.ly/AxRrEr

 

Via janlgordon

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Image by Istockphoto  from an article by Social Media Examiner

 

Read the full article: [http://bit.ly/AxRrEr]


Via janlgordon, k3hamilton, juandoming, Ilya Levin
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janlgordon's comment, March 15, 2012 8:05 PM
Gideon.Rosenblatt
You made my day! I always love reading and curating your articles this was definitely no exception. Thank you for always raising the bar and making us pay attention to what's really important.
janlgordon's comment, June 17, 2012 3:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment, June 18, 2012 2:28 AM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.

On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet.

I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there.

I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-)
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The De-Watergating of American Journalism | Gawker

The De-Watergating of American Journalism | Gawker | Public Relations & Social Media Insight | Scoop.it
Bob Woodward and Carl Bernstein's investigation into the origins of the Watergate break-in—which took place 40 years ago yesterday—is one of the most highly mythologized episodes in the history of journalism.

 

It represents the Platonic ideal of what journalism-with-a-capital-J ought to be, at least according to its high priesthood—sober, careful young men doggedly following the story wherever it leads and holding power to account, without fear or favor. It was also a sloppy, ethically dubious project the details of which would mortify any of the smug high priests of journalism that flourished in its wake. The actual Watergate investigation could never have survived the legacy it helped create....

 

[Great read, highly recommended - JD]

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RepMan: Robots, guts and moth balls | Steve Cody

RepMan: Robots, guts and moth balls | Steve Cody | Public Relations & Social Media Insight | Scoop.it

I'm obviously a huge proponent of comedy in business but, as my comedy coach and the nation's sole chief comedy officer, Clayton Fletcher, always reminds me, ”If you have the least doubt about how appropriate your material is for the workplace, don't use it.”

 

So, submitted for your approval, are three classic examples of the wrong use of comedy in business (note: the names have NOT been changed to protect the innocent)...

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Pinterest Nonprofit Benchmarking with Pinerly

Pinterest Nonprofit Benchmarking with Pinerly | Public Relations & Social Media Insight | Scoop.it
Last week, I wrote a post that summarized some tips, resources, and tools for using Pinterest.

 

Last week, I wrote a post that summarized some tips, resources, and tools for using Pinterest. I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Rick Kats kindly sent me a spreadsheet of metrics for 7 nonprofits that were early adopters and are using it consistently....

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5 Recent Changes to Facebook Pages To Know

5 Recent Changes to Facebook Pages To Know | Public Relations & Social Media Insight | Scoop.it
John's got you covered with the 5 changes in Facebook you need to know.

 

Facebook recently pushed out five big feature changes to Facebook Pages that will help admins more easily manage their pages, plan content, and get more airtime for updates in the News Feed....

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How the PR Team Can Boost Web Site Ranking with Twitter | Beyond PR

How the PR Team Can Boost Web Site Ranking with Twitter | Beyond PR | Public Relations & Social Media Insight | Scoop.it
According to a ground-breaking study (“Revolutionary study: We prove that tweets do affect rankings”) performed by UK digital agency Branded3, there is a strong positive correlation between the...

 

number of tweets of a URL, and its corresponding Google ranking. The study suggests that a web page’s search rankings start to improve when its URL has received 50 tweets, but the real benefits start to accrue after a web site is tweeted more than 1,000 times.

 

Because much of the content an organization publishes originates with the public relations team, it’s important for communications pros to pause for a minute and consider how they can build rank and visibility for their organizations’ web sites by fine-tuning their Twitter strategy and integrating more strongly with their web marketing teams....

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Targeting Influencers in the Sea of Social Media | Beyond PR

Targeting Influencers in the Sea of Social Media | Beyond PR | Public Relations & Social Media Insight | Scoop.it

Influencer targeting is one of the cornerstones of the agile engagement framework.  To learn more about how to make agile engagement work for your organization, download our free white paper, The Dawn of Agile Engagement....

 

[This terrific infographic speaks for itself - JD]

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How Journalists Work: 9 Perspectives From Around the Globe | PR News

How Journalists Work: 9 Perspectives From Around the Globe | PR News | Public Relations & Social Media Insight | Scoop.it

Having worked with numerous agencies and companies all over the world, it’s always been interesting to learn how the media operates in different countries and how the rules of engagement vary.

 

As the U.S. division of the ION Global PR Network, a collective group of 400 global PR professionals representing 40 countries, we regularly share clients and campaign experiences with various regions.

 

...Here are some of the contributions from the latest edition—the theme was “How Journalists Work.”...

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Top 5 Most Shareable Content Types

Top 5 Most Shareable Content Types | Public Relations & Social Media Insight | Scoop.it
In today's digital world, shareable content is the power behind every purposeful marketing effort.

 

Truly shareable content establishes authority and builds the social capital of a website in the form of comments, likes, shares and links. It's the substance of brand engagement, which even the ultimate consumer brand Coca-Cola has embraced for its new marketing strategy dubbed "content excellence". With this emerging trend, inbound marketing is fast taking the place of traditional advertising, telemarketing and direct mail.

 

What are five the types of content ideas that are worth sharing and have the potential of going viral?...

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30+ More Content Curation Tools | Web Advantage

30+ More Content Curation Tools | Web Advantage | Public Relations & Social Media Insight | Scoop.it
One of our most popular posts is 30+ Cool Content Curation Tools, which is a great list of over 30 different tools that will help your discover, share and...

 

curate content for your blog, website or social media presence. Our readers have left a lot of great suggestions in the comment section for additional curation tools and resources, and it seems more new tools crop up every week.

 

So today we’re back with another huge list of content curation tools that includes some old favorites (like Google Reader, that we somehow overlooked on our original list…shame on us!), new players that have surged in popularity since the last time we published a list like this (hello, Pinterest!) as well as some up and coming curation sites and platforms....

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Media relations is mission essential for PR | Sword and the Script

Media relations is mission essential for PR | Sword and the Script | Public Relations & Social Media Insight | Scoop.it

PR pros are loving content marketing. It’s the chance to create our own audience, to communicate directly with customers and prospects. That’s all fine and well, but I believe the reason PR pros are good at content is because we are good at media relations....

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Spotting the Striped Sweater on the Busiest Days - Airfoil Public Relations

Spotting the Striped Sweater on the Busiest Days - Airfoil Public Relations | Public Relations & Social Media Insight | Scoop.it
I spy with my little blue-green eyes… something… more useful in a PR agency than I could have ever anticipated — attention to detail. During my interview last month with Airfoil Senior Account Executive Angela Leon, I asked what qualities...

 

she felt I could bring to Airfoil. One of the things she highlighted was my attention to detail on projects as it contributes to the overall presentation and effectiveness of an assignment.

Her response got me thinking as to how I might have acquired this stand-out characteristic that is useful to any PR agency....

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Twitter, Branding and the Batman Bird

Twitter, Branding and the Batman Bird | Public Relations & Social Media Insight | Scoop.it

Just under two weeks ago Twitter revealed a ‘tweaked’ redesign of their iconic bird logo (image 1). They rolled out some brand guidelines that included usage rules that stated that you should not ‘rotate or change the direction of the bird’ (image 2). Some eagle-eyed twitter users noticed that when you rotate the bird anti-clockwise by 90 degrees it looks oddly like Batman (image 3)....

 

[Now this a branding challenge - JD]

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AdamVincenzini[dot]com: Facebook: The tabloid of the online world

AdamVincenzini[dot]com: Facebook: The tabloid of the online world | Public Relations & Social Media Insight | Scoop.it

...The point I am really trying to make is that the people advising brands on how to best use Facebook need to ask themselves some pretty honest questions. Mainly, has your Facebook output become as mainstream as the platform itself?

 

In the coming weeks, I'm going to talk more about 'Facebook 2.0' and what that entails, including some profiles of brands who are taking the lead and the specific things they are doing.

 

While the tabloid edition of Facebook might survive for a while, just like its offline cousin, it needs reinvention or it may need some serious resuscitation....

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