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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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The ROI on reputation: When a crisis breaks, it’s incalculable | Argyle Communications

The ROI on reputation: When a crisis breaks, it’s incalculable | Argyle Communications | Public Relations & Social Media Insight | Scoop.it

Discussions between CEOs and communication professionals often bog down on one topic: what is the return on investment in public relations? It’s a difficult question because reputation itself is an intangible asset, one that can be influenced but never controlled. Nonetheless, a look at some recent high-profile crises points us toward some answers....

 

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Friday Classic Clip: Stop Touching Me! (2010) | Mr. Media Training

Friday Classic Clip: Stop Touching Me! (2010) | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
When a San Francisco reporter was investigating allegations of wrongdoing at a California hospital, a spokesperson refused to stop touching him.

 

Don’t touch reporters. Especially when they ask you not to. Twenty-seven times....

 

[Brad Phillips hits a home run with this classic PR fail - JD]

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TechCrunch | Flipboard’s Latest Brings Cover Stories To The iPad, Plus A New French Edition

TechCrunch | Flipboard’s Latest Brings Cover Stories To The iPad, Plus A New French Edition | Public Relations & Social Media Insight | Scoop.it
Flipboard is rolling out the first major update to its social magazine tonight since its December launch on the iPhone. The new release brings the iPhone app's most popular feature, "Cover Stories," to the iPad's bigger screen.

 

;;;There, you’ll find a mix of stories popular among your friends, those that are popular across Flipboard’s network, as well as those that are uniquely relevant to you....

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Mark Armstrong - The Hot Dog Shooter & the Takeout Bag: A Portable Content Manifesto

Mark Armstrong - The Hot Dog Shooter & the Takeout Bag: A Portable Content Manifesto | Public Relations & Social Media Insight | Scoop.it
The Hot Dog Shooter & the Takeout Bag: A Portable Content Manifesto Read It Later users keep content on their tablets and phones for an average of 96 hours after they’ve saved it. What does that say about the lifespan of content and how we value it?...

 

The other night I had this nightmare that I was trapped in a hot-dog eating contest.

 

It was an extreme hot-dog eating competition, hosted inside a dystopian terrordome. Thugs in lycra shorts pointed hot dog cannons at our faces, bombarding us with thousands of franks. It was a Mad Max-meets-Gray’s Papaya world where split-second decisions were critical...

 

[Pure reading enjoyment - JD]

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Photojournalists debate ethics of Instagram, Hipstamatic | Poynter.

Nick Stern reignited the conversation about whether photojournalists should use image-filtering apps with his CNN post arguing that Instagram and Hipstamatic photos cheat viewers.'''

 

[Fascinating debate for journalists and communicators - JD]

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MediaShift . Technology Journalism: The Jobs Are There; the Journalists Are Not | PBS

MediaShift . Technology Journalism: The Jobs Are There; the Journalists Are Not | PBS | Public Relations & Social Media Insight | Scoop.it

...Technology journalism is booming.

 

"There are lots of jobs out there," said Kerry Davis, a recent M.A. grad from the University of Maryland. "But I don't know anyone out there teaching people how to do it."

 

Davis is an experienced broadcast journalist hired by IDG News Service when it wanted to expand into multimedia coverage. She is enjoying her success, even though "some of what they say goes right over my head."...

 

[Some similarities to PR 2.0? - JD]

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With new iPhone app, News.me moves toward a ‘purpose-built network’ for sharing news

With new iPhone app, News.me moves toward a ‘purpose-built network’ for sharing news | Public Relations & Social Media Insight | Scoop.it
News.me wants to create a social network built on news, in the way Instagram is a social network built on pictures.

 

...News.me is in the category of apps (Percolate, Flud, formerly Summify) that cut through the din of social media and serve personalized story recommendations based on what a user’s friends are sharing. But News.me wants to stand out by becoming its own social network. A user can import friends from Twitter and Facebook, but what happens in the app stays in the app. Buzzfeed-style “reactions” on stories (ha!, wow, awesome, sad, really?) are not visible elsewhere — like Instagram, News.me has no desktop interface....

 

[This is worth exploring - JD]

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What PR pros need to know about Facebook Timeline for brands | Articles

What PR pros need to know about Facebook Timeline for brands | Articles | Public Relations & Social Media Insight | Scoop.it
Facebook is poised to roll out its Timeline feature for brands today. Are you prepared?

 

When Facebook launched Timeline for personal profiles, social media managers began speculating on when the format would be rolled out for brand pages. We now know that day was Wednesday. Is your brand ready for the change?

 

By most accounts, brands will have three months before they have to adapt to the format, but you should start to see the rollout happen much quicker than that, with some early adopters taking advantage of the format immediately. Facebook premium ads are also expected on Wednesday, and leaked documents give some in-depth info on what that will mean for your brand.

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7 Social Media-Inspired Content Marketing Lessons

7 Social Media-Inspired Content Marketing Lessons | Public Relations & Social Media Insight | Scoop.it
Content is at the heart of social media. Here are seven social media-inspired content marketing lessons that can help you reach your goals for better engaging your audience.
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WHEN BAD PR EQUALS GOOD JOURNALISM

WHEN BAD PR EQUALS GOOD JOURNALISM | Public Relations & Social Media Insight | Scoop.it
We all know that Mitt Romney can never, ever be elected the President, but somehow none of his friends, advisors, family and acquaintances have the guts to tell him that. Especially his advisors, whom he should promptly fire.

 

[Romney handlers' stunning PR Fail - JD]

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How Companies Can Effectively Respond to the Siren Call of Pinterest

How Companies Can Effectively Respond to the Siren Call of Pinterest | Public Relations & Social Media Insight | Scoop.it

...The point is, most PR and corporate comms departments are small and resources are limited. A prudent institution with limited means should be thinking very carefully before dipping its toes into a new platform or technology.

 

Which brings me back to my original point: when a shiny new technology comes out, we here at PRSA give serious consideration to its application and utility to our members. As I’m sure you guessed Pinterest is the buzz around here at present, as it is throughout much of the PR industry....

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Five insanely simple ideas to make your next presentation sizzle

Five insanely simple ideas to make your next presentation sizzle | Public Relations & Social Media Insight | Scoop.it
Are your presentations a fizzle? Here are five ideas to add some sizzle.

 

Creating effective PowerPoint presentations is a skill that is rarely ever taught, but somehow we’re all expected to create dazzling presentations. Though, as we all know, it rarely ever dazzles. It usually fizzles.

 

I’m kind of a presentation geek and I’ve found that there are far more effective ways to utilize PowerPoint as a visual backdrop to your story. It’s not even the only game in town anymore....

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PR pros: 10 reasons to get your APR | PR Daily

PR pros: 10 reasons to get your APR | PR Daily | Public Relations & Social Media Insight | Scoop.it
Accredited PR pros offer their reasons for taking on the rigorous certification process.

 

..."Professionals have credentials and others merely have titles, such as vice president," says Jeffrey Geibel, APR, principal of Geibel Marketing and Public Relations. "An APR is a transportable credential such as an MBA. It goes with you, unlike a title."...

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Dispelling PR myths with first-hand experience | GroundFloor Media Rapid Response

Dispelling PR myths with first-hand experience | GroundFloor Media Rapid Response | Public Relations & Social Media Insight | Scoop.it
After a long career in the newsroom and moving to PR, GroundFloor Media's Gil Rudawsky rebuts six misconceptions journalists have about their ‘dark side’ counterparts.

 

'''Here’s a list of some misconceptions that I, along with many of my fellow journalists, have had about PR professionals...

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FleetStreetBlues: The three witches

FleetStreetBlues: The three witches | Public Relations & Social Media Insight | Scoop.it

Hat tip to The Media Blog for pointing out a rather unfortunate juxtaposition on the Telegraph front page this morning. Double, double, toil and trouble...

 

[Nothing like a newspaper faux-pas to get you smiling - JD]

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What kind of challenges does the L.A. Times face in creating a membership program?

What kind of challenges does the L.A. Times face in creating a membership program? | Public Relations & Social Media Insight | Scoop.it
What does a "membership" program for a newspaper look like, and will readers look at it differently than they would a paywall?

 

From a marketing standpoint, the word “paywall” is pretty terrible. Right away, it tells you there’s a barrier between you and what you want, and the only way to negotiate it is to pay.

 

So it’s not surprising that media companies, used to working with words, are using alternatives....

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On the record with NPR chief Gary Knell: ‘Radio isn’t going away, it’s going everywhere’

On the record with NPR chief Gary Knell: ‘Radio isn’t going away, it’s going everywhere’ | Public Relations & Social Media Insight | Scoop.it
The new CEO discusses connected cars, threats to public funding, and the organization's fully multi-platform approach to news.

 

[Not your parents' NPR anymore - JD]

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Countering Misinformation: Tips for Journalists

Countering Misinformation: Tips for Journalists | Public Relations & Social Media Insight | Scoop.it
Avoid negations, use graphics, and get the story right the first time!

 

Citizens and journalists alike are concerned that the prevalence of misinformation in our politics may pollute democratic discourse, make it more difficult for citizens to cast informed votes, and limit their ability to participate meaningfully in public debate. In particular, we know that many political myths are difficult to correct once they become established. So how can journalists most effectively counter the misleading claims that are made in the 2012 campaign?...

 

[Very useful for PR as well - JD]

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NBC News to Expand Presence on Radio

NBC News to Expand Presence on Radio | Public Relations & Social Media Insight | Scoop.it
NBC News said Thursday that its radio partner, Dial Global, would soon start to distribute its radio news reports twice every hour to local stations.

 

NBC News, the top-rated network news division on television, is eying growth opportunities in an old-fashioned medium, radio....

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Daily Number: Bias Perceived in News Coverage - Pew Research Center

The number of Americans who see a great deal of political bias in news coverage has edged up to 37% from 31% four years ago. Republicans continue to express more concern about media bias than do Democrats, but the rise in perceived bias in recent years has occurred across party lines....

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Want more respect? Money? Don't talk content | Articles

Want more respect? Money? Don't talk content | Articles | Public Relations & Social Media Insight | Scoop.it
This Web content expert says senior executives don't want to hear about your content strategy.

 

I believe in the power of Web content, particularly words. I have spent my career of nearly 18 years encouraging organizations to take content seriously. And what's the most important thing I've learned? Don't talk about content.

 

If you want to get paid more, don't talk about content. If you want more respect, don't talk about content. If you want to make progress in your Web career, don't talk about content....

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The Collapse of Print Advertising in 1 Graph

The Collapse of Print Advertising in 1 Graph | Public Relations & Social Media Insight | Scoop.it
Print newspaper ads have fallen by two-thirds from $60 billion in the late-1990s to $20 billion in 2011.

 

Call it creative if you want, but this is what economic destruction looks like. Print newspaper ads have fallen by two-thirds from $60 billion in the late-1990s to $20 billion in 2011....

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How To Escape PR Hell | Fast Company

How To Escape PR Hell | Fast Company | Public Relations & Social Media Insight | Scoop.it
"The management would like to express its deep regret over the series of events leading up to..." Boring. DOA. Cliché dregs from memo hell and the leftover crumbs from legal intervention.

 

[Some superb cartoons and PR insight mixed in with the fun - JD]

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Shooting video on a smartphone: The dos and don'ts | PR Daily

Shooting video on a smartphone: The dos and don'ts | PR Daily | Public Relations & Social Media Insight | Scoop.it
A smartphone is a viable substitute for a real digital video camera when an impromptu shoot presents itself, expert Paolo Tosolini says, but the devices have their limitations.

 

"The best camera is always the one you have with you." So says enterprise social video consultant Paolo Tosolini. And the one type of camera more and more people are carrying around, pretty much all the time, are smartphones. A smartphone can be a good substitute for a Flip camera or other digital cameras. Indeed, many communicators are using them for their corporate videos....

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Why we should stop using the term 'content marketing' | PR Daily

Why we should stop using the term 'content marketing' | PR Daily | Public Relations & Social Media Insight | Scoop.it
Here are three reasons why this custom publisher hates the term.

 

It's aggravating to knowingly use a term to describe your business that poorly defines what you do. That's how I feel about the term "content marketing." It's the industry's current buzz term used to describe the need to create content over advertising in order to engage with customers in social spaces.

 

Content marketing is nothing new. Prior to the explosion of social media, it was and still is called custom publishing. Most of us experienced it for years every time we picked up a Triptik, map, or tour book from AAA. Or maybe your brokerage firm sent you a magazine offering up advice on how to invest your 401K.

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