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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Secret to Great Content Marketing

The Secret to Great Content Marketing | Public Relations & Social Media Insight | Scoop.it

Content Marketing specialist Rachel Parker talks strategy and implementation and shares some great tips about email newsletters

 

Content marketing can loosely be defined as creating and publishing content in order to acquire customers. Rachel and I discuss the variety of forms we as business owners can use to market our services online including newsletters, video, ebooks, infographics,how-to’s, Q&A’s, photos, etc.

 

If you’re new to content marketing and aren’t sure how to get started then this is the show for you as Rachel outlines her own strategic approach and talks in depth about the benefits of email newsletters and the positive affect this has had on her business....

Jeff Domansky's insight:

Excellent podcast worth hearing if you're new to content marketing or want some inspiration...

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Five ways to become a big marketer and drive big results | Econsultancy

Five ways to become a big marketer and drive big results | Econsultancy | Public Relations & Social Media Insight | Scoop.it

In a world of buzzwords, perhaps the most over-used and under-explained term that marketers will be coming up against this year is “Big Data”.

 

We believe that it takes Big Marketers to unlock big data. People who are willing and able to look beyond the now bygone era of a “campaign” that has a start and end point and realise that digital marketing has become about responding to the fast pace of the internet itself, with equally fast and relevant decision-making.

 

In this piece, we discuss the kind of attributes a marketer needs to take themselves to the next level and employ a big marketing strategy that will not only set them apart from their peers, but help them to build knowledgeof how to take the rough diamond that is rawdata, and transform it to work best for your brand....

Jeff Domansky's insight:

Thoughtful perspective on shifting gears to become a more effective social marketer...

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8 Reasons Your Business Doesn’t Need Facebook |

8 Reasons Your Business Doesn’t Need Facebook | | Public Relations & Social Media Insight | Scoop.it
Refreshing view on why Facebook is not that important for many businesses... Are you a business starting a brand-new Facebook Page? Then this post is for you! Begin by perusing the following infographics describing opportunities for using social media in business: - Facebook 2012: The Latest on Everyone’s Favorite Social Network - Facebook Marketing Strategies Yet despite these rosy statistics, I’m here to suggest that you do not need a Facebook Page for your business today for the following eight reasons...
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27 Ways Your Business Can Use Twitter's Vine App | SteamFeed

27 Ways Your Business Can Use Twitter's Vine App | SteamFeed | Public Relations & Social Media Insight | Scoop.it

Twitter's Vine App is fun but it can also be a great business tool. How is your business using vine?

 

At first glance the Vine App might seem to be more of a toy than a useful business tool, but remember how people viewed Twitter 4 years ago?

 

It’s true that the Vine app only allows you to shoot 6 second video clips but it also allows you to start and stop the video recording, making for some really exciting possibilities such as stop motion and time lapse.

 

Today I wanted to give you some ideas on how Vine can fit into the marketing tool kit for your business....

Jeff Domansky's insight:

Take a fresh look at the possibilities of Vine for business...

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30 Must Read Blogs For Entrepreneurs Running a Startup

30 Must Read Blogs For Entrepreneurs Running a Startup | Public Relations & Social Media Insight | Scoop.it

30 must read blogs for entrepreneurs to help you improve your business today. Each blog is reviewed and includes a link to a great introduction post...

Jeff Domansky's insight:

This list covers most of the popular social media/business blogs to follow.

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2013: Your Last Chance to Get Social Media Marketing Right | Business 2 Community

2013: Your Last Chance to Get Social Media Marketing Right | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

...Social media has become an important marketing tool for any business that wants to succeed in the current marketplace. It is a landscape that is constantly changing, and if you do not keep on top of your social media marketing techniques, it is easy to get left behind.

 

No one can know for sure what 2013 will bring for social media, but the companies who thrive are the ones who are ready and quick to adapt. We cannot predict which new social networks will make an impact in 2013, or which will start to lose influence.

 

In fact, the only thing that we can predict, is that social media will continue to be unpredictable. But whatever form it takes, social media is going to continue to be a major force in marketing. So if you do not want to get left behind, 2013 is your last chance to get social media marketing right.

 

Is it that important? A recent study by the Princeton Review, 85 percent of people said that they expect businesses to be active in social media. Unless your target demographic happens to fall perfectly in that remaining 15 percent, a presence on social media is essential for your company. That same study said that 79 percent of companies are already either using, or planning to use social media.

 

So you might be thinking that, because your company has an account on Twitter or Facebook, you are all set. However, the most damning statistic is this one: of that 79 percent, only 12 percent are using social media effectively....

Jeff Domansky's insight:

Read that key quote: "only 12 percent are using social media effectively." Chew on it and plan your move towards social business.

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The Power of the Social Funnel | CIO White Papers

The Power of the Social Funnel | CIO White Papers | Public Relations & Social Media Insight | Scoop.it

This paper describes a strategic “Social Funnel” framework with associated metrics. These metrics provide indicators on expanding market share and generating more leads, or new buyers, above the traditional marketing and sales funnel.

 

The Social Funnel approach allows small and large organizations alike to capture customer insights and demand sooner, before entering the buying process. Investing in the Social Funnel will allow companies to effectively identify demand and manage brand reputation by responding to comments and feedback from customers, prospects and others.  

 

Here's What You Will Learn:

- What a Social Funnel is and Why You Need One

- How to Build and Manage Your Social Funnel

- Measure and Grow Social Reach...

Jeff Domansky's insight:

Here's a useful resource for sales growth for a social business...

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Interactions With Customers Via Social Media Have Limits | Marketing Pilgrim

Interactions With Customers Via Social Media Have Limits | Marketing Pilgrim | Public Relations & Social Media Insight | Scoop.it

As marketers and business people we can get a little ‘amped up’ about how much we can track customers and interact with them via social media. It only makes sense, right? If they are out there and they are on social media then they are open to be talked to by our company, right? Maybe not.

 

A study put together by J.D. Power & Associates on behalf of NetBase (and passed along by eMarketer) shows that about 2/3 of people surveyed think it’s only appropriate for a brand to connect with them if they interacted directly with them (on a Facebook page or Twitter account for example). There’s more. Take a look....

Jeff Domansky's insight:

Fresh thinking and perspective on social business and customer engagement.

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Writing Compelling Content | Milkshake-factory.com

Writing Compelling Content | Milkshake-factory.com | Public Relations & Social Media Insight | Scoop.it

You will need to appraise your existing content. The following questions will help you understand the most important considerations. In case you hadn’t already noticed, 2013 is all about content marketing.

 

Google’s ever-evolving ranking algorithm has finally come of age and is sophisticated enough to be able to rank sites based on the quality and relevance of their content. The days of keyword stuffing, or writing meaningless content that would only impress search engines, are now a distant memory. Producing great content that engages your visitors is well and truly in.

 

Remember content is king. Content marketing drives trust in a brand and creates a connection. Having trust and feeling connected to a brand makes a customer more receptive to any subsequent marketing messages, making them more likely to react positively....

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10 interesting digital marketing stats we've seen this week | eConsultancy

10 interesting digital marketing stats we've seen this week | eConsultancy | Public Relations & Social Media Insight | Scoop.it

Here are some of the most interesting digital marketing stats we've seen this week. Stats include mobile analytics, Twitter customer service, eBay's mobile revenue, online privacy, digital salaries, dual screening in America, and app downloads....

Jeff Domansky's insight:

Great collection of social marketing data...

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5 Tips for Launching Product Videos in Social Media

5 Tips for Launching Product Videos in Social Media | Public Relations & Social Media Insight | Scoop.it
Social media is about connecting and there is no more powerful tool in social media than video. The question is, how does your company leverage video for your product? Product video works for large companies and start-ups. Start-up company, Kinn inc, has been using video to launch their pet care products and to get the attention of retailers by using YouTube and social media. Because of this, they are finding growing success for their products.... Here are valuable video marketing tips....
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dNo, PR Does Not Look More Like Advertising | Sword and the Script

dNo, PR Does Not Look More Like Advertising | Sword and the Script | Public Relations & Social Media Insight | Scoop.it

Advertising today is engineered to look, feel and function more like PR than advertising. PR Daily ran an op ed earlier this week: The PR industry today looks an awful lot like advertising.

 

Why does it look like this, according to the author? Because, he says, with social media, blogs and even press releases, PR is going straight to the audience and bypassing the traditional media.

 

According to the post, “It doesn’t matter whether they’re selling information, clothes, or coupons—they are selling it direct to the audience. So are they advertising or PR-ing?”

 

No, PR does not look like advertising What the author is getting after is third party validation, by skipping the media and publishing to reach audience directly, PR is missing the credibility that is earned through the media....

Jeff Domansky's insight:

Totally agree with Frank Strong on this issue.

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The 10 Worst Social Media Fails Of The Year So Far

The 10 Worst Social Media Fails Of The Year So Far | Public Relations & Social Media Insight | Scoop.it

Poland Spring, American Airlines, Taco Bell and NASCAR all make our list. The year is less than three months old, yet already several brands have made king-sized screwups in social media.

 

Among their crimes: Using a four-letter word to insult a nine-year-old girl. Live-tweeting a mass layoff. And angering Dave Mustaine of Megadeth. Poland Spring, American Airlines, Taco Bell and NASCAR are among the brands who should have known better. All of the following social media fails triggered hundreds or thousands of responses, and made headlines in the regular media as a result....

Jeff Domansky's insight:

No excuses for these PR fails...

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Is Traditional Marketing Still Alive? | Forbes

Is Traditional Marketing Still Alive? | Forbes | Public Relations & Social Media Insight | Scoop.it

Business owners often have this burning question on their minds - what forms of marketing should I use that will drive more customers?

 

There are many new marketing tactics and media that have emerged in recent years. Be careful, not all of them are particularly effective for all types of businesses. With so much buzz about digital and web marketing, many traditional business owners are asking themselves if traditional marketing is even still alive. Rest assured, it is alive and well! You just have to know where to look for it....

Jeff Domansky's insight:

Really good reminder not to throw away what's effective for the next shiny new thing.

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10 Ways to Make Customers Fall in Love with Your Business | KissMetrics

10 Ways to Make Customers Fall in Love with Your Business | KissMetrics | Public Relations & Social Media Insight | Scoop.it

Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has never been more important. Creating a customer-focused culture of this nature is a business opportunity that should not be overlooked.

 

Most businesses are failing when it comes to the customer experience, which is your opportunity to swoop in and enchant those same customers into falling for your company. The data speaks for itself:

- Only 37% of brands received good or excellent customer experience index scores in 2012. Whereas, 64% of brands got a rating of “OK,” “poor,” or “very poor” from their customers. Source: Forrester Research

- As many as 89% of consumers began doing business with a competitor following a poor customer experience. Source: RightNow

- Up to 60% of consumers will pay more for a better customer experience. Source: Desk

- Average annual value of each customer relationship lost to a competitor or abandoned – $289. Source: Genesys Report

 

It’s quite clear that now is a good time to solidify your relationship with your customers in a meaningful way. Here are 10 ways to help make your customers fall in love with your business....

Jeff Domansky's insight:

This post is a must-read for every business - online or off-line.

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The 5 Traits of the Agency of the Future

The 5 Traits of the Agency of the Future | Public Relations & Social Media Insight | Scoop.it
Connectedness is the key for the agency of the future, explains iCrossing's Don Scales. Successful agencies help their clients build closer relationships with their audiences. But to build connected brands for clients, agencies themselves need to move beyond their obsession with digital channels and get focused on understanding audiences. And they need to do so in real time. The future agency will build connected brands – not digital brands — and will possess the following....
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Push ! Agencia de estrategia digital's curator insight, March 11, 2013 4:31 AM

las empresas del futuro necesitan construir marcas marcas conectadas y no marcas digitales 

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When Bowie met Burroughs | The Guardian

When Bowie met Burroughs | The Guardian | Public Relations & Social Media Insight | Scoop.it

Trend-setter, impresario, phenomenon: David Bowie has shaped entire subcultures. Jon Savage traces the star's talent for reinvention and his catalytic encounter with William Burroughs...

Jeff Domansky's insight:

Great weekend read for pop culturistas, music lovers and fans of a certain age...

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What Should Small Businesses Do In Social Media

What Should Small Businesses Do In Social Media | Public Relations & Social Media Insight | Scoop.it
Really practical advice... I talk to a lot of owners of small companies and I get asked all the time, “What should my company be doing in social media?” Most of these businesses are really small shops – solo practitioners, neighborhood retailers, nascent startups which may not even have a web presence. As someone who is deeply entrenched in, and very much in love with, social media, it’s very hard to say “Don’t do social media.” But honestly – more and more, I find myself telling some of these entrepreneurs and business owners that social media may not be the most important thing for them to do (at the moment they’re asking me). So how can a small business know when to not do social media, or which types of social media to use if they’re a very small or very new business? For most, it comes down to a matter of time, money and priorities....
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Mobile Commerce Boom Emphasizes Importance of Mobile Marketing | Tier10Lab

Mobile Commerce Boom Emphasizes Importance of Mobile Marketing | Tier10Lab | Public Relations & Social Media Insight | Scoop.it
According to a recent Business Insider Intelligence report, 29 percent of mobile users have used their smartphone to make a purchase. This includes anything from paying bills to run-of-the-mill online shopping. While those numbers may not appear staggering upon first glance, it’s the growth over the past couple of years coupled with the rise of tablet devices that should have marketers’ interests. Looking at recent Cyber Monday sales, 6.6 percent of 2011 sales came from mobile devices, up from just 3.9 percent the year prior. That huge growth coincides with the popularity of tablet devices, which have quadrupled the amount of traffic coming from them to visit retail websites year over year. Additionally, tablet users currently drive more traffic to retail websites than smartphones and spend more money than shoppers on PCs....
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Tup Seketup's curator insight, November 24, 2014 12:29 PM

Our online store was designed to create great experience for first timers to shop online. Free shipping worldwide! Visit our store at www.cloudstreetstore.com

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How My Old Blog Post Got Half a Million Pinterest Views [Case Study] | @ProBlogger

How My Old Blog Post Got Half a Million Pinterest Views [Case Study] |  @ProBlogger | Public Relations & Social Media Insight | Scoop.it

 ... Now this wildly pinned post from ecokaren—which received over 490,000 pageviews and was pinned more than 129,000 times—is about … how to wash a washing machine.

 

Woah, did you read that right? 129,000 pins and 490,000 pageviews? Yup. You read that correctly.

 

And the post is about washing a washing machine? Yup. Again, you read that correctly.

 

I was shocked too when this old post started receiving crazy traffic without my trying, never mind that it was from a newly un-shrinkwrapped social media site called Pinterest. One person’s pin of the post was repinned over 1400 times and has more than 300 likes. I should buy her a drink! Or maybe send her my homemade laundry detergent....

Jeff Domansky's insight:

Impressive Pinterest case study and valuable reading for PR, marketing and content pros.

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Why B2B Blogging is Still the Right Thing to Do | Business 2 Community

Why B2B Blogging is Still the Right Thing to Do | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Telling your company’s story is important in social media marketing. Your website and your blog are the primary platforms for doing so. You have complete control of the message and the shape of the story.

 

If you want people to see the real story, you are the best person to tell the story truthfully. For these seven primary reasons, we are committed to the importance of blogging. A blog is an ideal format for a “think piece” – a post in which you can share your thoughts and ideas with your audience without limitations on the number of characters you use and without risking loss of ownership of your ideas....

Jeff Domansky's insight:

Bloggers? Start your engines...

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How To Craft A Mobile Strategy For Your Business | ReadWrite

How To Craft A Mobile Strategy For Your Business | ReadWrite | Public Relations & Social Media Insight | Scoop.it

Want to get a mobile presence but not sure where to start? Check out the mobile decision tree and find your path. It’s go time.

 

Your business has finally decided to jump into the world of mobile apps. But, where do you start? There are so many decisions to make. Do you develop “native” apps for iOS and Android? What is this mobile Web thing that people keep talking about? What the heck is an API anyway? Creating a mobile strategy is a matter of both knowing your business and knowing your app options...

Jeff Domansky's insight:

Helpful starting point for mobile strategy.

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Ben & Jerry’s Sweet Social Success | Business 2 Community

Ben & Jerry’s Sweet Social Success | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

There’s social, and then there’s ice cream social. Ben & Jerry’s excels in both. The brand that says “we make the best possible ice cream in the nicest way possible,” has translated their strong sense of community to the digital sphere. They’ve cultivated an impressive social presence on several large networks by way of continuous enthusiasm, strategic campaigns and of course – drool-inducing products. However, for those of us unable to market items such as “Chunky Monkey” and “Caramel Coffee Buzz,” there are still plenty of takeaways from this brands social success (they just include less chocolate). The ice cream brand is especially active on Facebook, Twitter and Instagram, as further examined below....

Jeff Domansky's insight:

I scream, you scream, we all scream for ice cream. Here's a terrific case study in social business...

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The Fallacy of Social Media Transparency | Danny Brown

The Fallacy of Social Media Transparency | Danny Brown | Public Relations & Social Media Insight | Scoop.it

Social media and transparency are two words that often go hand in hand. But how true is social media transparency? ...

 

The thing is, this whole “transparency thing” in social media isn’t actually happening, because we’re essentially not allowing it to happen. There’s this unwritten rule in social media that it’s best to focus on what you can achieve versus calling out fakes and bad practices.

 

It’s the way the social web works best, folks say. And that may be true – but then that approach also dilutes the whole transparency argument too.

 

For example, there’s a very well-known blogger-turned-author in the U.S. that talks a lot about community and how humble he is to have one of the best. Yet the same blogger is quick to send nasty emails to people who don’t gush over his book(s)....

Jeff Domansky's insight:

Straight talk on transparency from Danny Brown.

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Native Advertising: Marketing Flop or Marketing Future?

Native Advertising: Marketing Flop or Marketing Future? | Public Relations & Social Media Insight | Scoop.it

A form of advertising that is so tightly interwoven within the site it’s being promoted on that customers can’t tell that it’s advertising.

 

Pop quiz: Can you spot the native advertising on BuzzFeed’s homepage?

 

If you answered “all of it,” you’d be exactly right. The entire front page, seemingly devoted to Instagrammers you should be following, actually is a huge advertisement for Samsung cameras. Surprised? Shocked? Amused? Betrayed?

 

All of these emotions are felt by viewers when they realize they’ve been fed advertising in what they thought was an article purely devoted to entertainment or getting more out of a photography hobby.

 

Native ads don’t yet have a clear definition, but at their simplest, they are a form of advertising that is so tightly interwoven within the site it’s being promoted on that customers can’t tell that it’s advertising. Different technologies have tried to paint native ads under names like sponsored listings, promoted posts, or online advertorials, but there are some definite differences....

Jeff Domansky's insight:

Native advertising presents a whole new set of challenges for marketers and the public.

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