Public Relations & Social Media Insight
327.1K views | +5 today
Follow
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

40 Killer Content Marketing & Blogging Tools That You’ll Fall in Love With

40 Killer Content Marketing & Blogging Tools That You’ll Fall in Love With | Public Relations & Social Media Insight | Scoop.it

After years of blogging I've learned to love a select assortment of tools that have helped to make blogging easier, quicker, and more fun. Some of these tools may not be "the best", but they are the ones that I love and the ones that I have a strong affinity for; so I figured I'd share in the hopes that they will benefit other bloggers like they did me...


Jeff Domansky's insight:

This post is a few months old, but it's still is a great resource for useful blogging and content marketing tools.

more...
Constance Jones Collier's curator insight, October 14, 2013 11:45 PM

Want easy answers then consider this ...

carine khiami's curator insight, November 9, 2013 7:35 AM

Va falloir que j'étudie ces outils dans le détail...

Charles Rein's curator insight, December 6, 2013 9:51 AM

Great List of Social media tools

Scooped by Jeff Domansky
Scoop.it!

Content Marketing Strategy is the New SEO, an Infographic

Content Marketing Strategy is the New SEO, an Infographic | Public Relations & Social Media Insight | Scoop.it
Content marketing, the creation and sharing of content in order to attract, acquire and engage readers, users and customers, became a “do or die” for online marketers in 2012Content Marketing is the New SEO. Having a Content Marketing strategy for your online business is key to SEO success in 2013. However, Content Marketing should be done correctly by following certain guidelines. Below is an infographic which shows the Do’s and Dont’s of Content Marketing....
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Is Social Media Going to be the Death of Branding?

Is Social Media Going to be the Death of Branding? | Public Relations & Social Media Insight | Scoop.it

... So yes. Maybe social media is killing traditional brand building.It just means that brands have to adapt. To paraphrase Seth Godin, brands no longer own market share; they rent it.


Every single interaction becomes a branding opportunity. And if they decide not to engage, they’re out of business.


The fact is, social media lead conversion rates are 13 percent higher than the average lead conversion rate. This amazing statistic just goes to show you that social media absolutely has a positive business impact.Brands are learning that what worked a decade ago no longer does, that their carefully controlled images can crumble in an instant. They must offer value in their online communications. They must build relationships and provide personalized and relevant content....

Jeff Domansky's insight:

Case studies and marketing food for thought....

more...
John Zinga's curator insight, October 6, 2013 5:27 PM

You also are a brand and should follow some of these basic ideas to promote yourself among your peers and social network.

Elba "Vicky" Pagán's curator insight, October 10, 2013 4:37 PM

The need to adapt!

Millie Watson's curator insight, October 7, 2014 8:43 PM

The article states that social media is will be the death of branding. This may be the case, and if so, brands will have to adapt to a new environment. Social medias nature is to start conversations and network them. Brands don't have the resources to reach as many people as social media does. Brands can obviously have a presence on social media and use this as a platform to communicate the brand values and message. 

Scooped by Jeff Domansky
Scoop.it!

What Drives Online vs. Offline Word of Mouth: Major Differences Revealed in New Academic Study « Kellerfay

What Drives Online vs. Offline Word of Mouth: Major Differences Revealed in New Academic Study « Kellerfay | Public Relations & Social Media Insight | Scoop.it

Robust new study shows drivers of word of mouth differ considerably for online vs. offline word of mouth, emotions tend to rule more offline with friends. These findings are significant for brand marketing decisions.


It has been well documented by now that word of mouth and social media are significant forces in the consumer marketplace. Word of mouth is the most trusted source of information for consumers around the world according to Nielsen, and there is now measurable proof that social voice drives product sales both directly and indirectly. Further, we at Keller Fay have produced research that continues to surprise people: While many assume the rising power of word of mouth is linked to the rise of social media, only 10% of conversations about products, services and brands take place online while 90% still occurs offline — at home, work, or when gathering in social settings of various sorts.


A new academic study provides the most comprehensive analysis ever undertaken of the consumer motivations and brand characteristics that lead people to talk online and offline and reveals significant differences between the two. According to the research, “Online data does not reflect well the offline behavior. Word of mouth is not channel neutral. One cannot automatically generalize the results from online to offline.” This suggests it is critically important for marketers to understand when digital strategies for motivating word of mouth are appropriate and likely to be effective, and when offline strategies are most appropriate....

Jeff Domansky's insight:

This is a fascinating research study that highlighted differences between online word of mouth and offline. The big takeaway is that the two channels have considerable differences and you need to take those into account when planning marketing or promotional campaigns:

"These results about the motives associated with WOM via different channels may explain another significant set of findings: the brand categories talked about online vary widely from those talked about offline. Media, autos and technology dominate online – all three carrying with them significant social currency in terms of what’s new, interesting, and worth sharing with others if your goal is to show that one is “in the know.” In fact, two thirds of all online conversation is about these three categories."

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why the TV industry won't go the way of newspapers and the music business

Why the TV industry won't go the way of newspapers and the music business | Public Relations & Social Media Insight | Scoop.it
Do a growing number of “cord-cutters” and “cord-nevers” mean the TV business is about to be battered like other traditional industries? Media investor Terry Kawaja doesn’t think so.
Jeff Domansky's insight:

Will TV suffer the same fate as newspapers and the music industry? Kajawa says no because traditional TV and digital TV are intertwined and interdependent. But he warns to keep an eye on the venture capital firms and giant companies like Google, Apple, Intel and Microsoft who are joining a party with big money.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Google's chief economist understands media better than some industry executives do

Google's chief economist understands media better than some industry executives do | Public Relations & Social Media Insight | Scoop.it
Hal Varian, Google’s chief economist, talked about the challenges facing the newspaper business in a recent presentation in Italy, and showed that he understands those challenges better than most media executives.
Jeff Domansky's insight:

Varian made several interesting points. US newspaper circulation peaked in 1972 and its demise was mostly from TV and cable news impact. The Internet simply twisted the knife.


He also said, and I believe, that the Internet is simply “a superior way to distribute and read news.” 


The rest of the Mathew Ingram's post is a must-read if you're interested in traditional media and the impact of the Internet.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Prove Content Marketing ROI to Your CEO: 4 Values to Communicate

Prove Content Marketing ROI to Your CEO: 4 Values to Communicate | Public Relations & Social Media Insight | Scoop.it
Marketers throw around reams of statistics, aiming to prove the monetary value of their content efforts. However, these stats often don't provide meaningful insights to higher-level decision makers...


...Many CEOs and business owners simply don’t understand the lingo and numerical values related to content marketing terminology and analytics.


So for those who don’t speak the language, we have to find a new way to communicate.


We need to stop solely talking about abstract monetary or numerical values and instead focus on two fundamental ways to clearly measure the value of a content marketing effort:

1)    In terms of its ability to provide long-term monetary worth, or

2)    In terms of its ability to provide long-term importance, relevance, and usefulness....

Jeff Domansky's insight:

This post identifies four key values to communicate when you're talking about content marketing ROI to senior executives:

1. content is lasting and permanent

2. content serves customers and search engines

3. content gains trust; trust gains customers

4. content speaks to skeptical Millennials better than advertising.


Bonus value: platforms will change but content will always remain.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How GE Makes Big Brand Content Feel Up Close and Personal

How GE Makes Big Brand Content Feel Up Close and Personal | Public Relations & Social Media Insight | Scoop.it
How does the third largest company in the world connect with customers? In a recent interview, GE's Executive Director of Global Brand Marketing explains how GE focuses on brand content that uncove...
Jeff Domansky's insight:

From experimenting in various social media channels to storytelling in surprising ways, GE is showing the way to content marketing success. The Instagram example shows how good things happen when you take risks.

Great quote from GE's Linda Boff: "All of our content and social efforts are about finding the right audience, not the biggest audience."

more...
No comment yet.
Rescooped by Jeff Domansky from The EFL SMARTblog Scoop.it Page
Scoop.it!

Carlos Santana On Creativity In Business And Art

Carlos Santana On Creativity In Business And Art | Public Relations & Social Media Insight | Scoop.it
Music legend and successful entrepreneur Carlos Santana has a unique and powerful perspective on creativity and inspiration.

Via Ana Cristina Pratas, EFL SMARTblog
Jeff Domansky's insight:

Good read and perspective  from a music legend.

more...
Jacqueline Cassidy's curator insight, October 5, 2013 1:07 AM

Creativity and Inspiration

Charlie Dare's curator insight, October 13, 2013 10:53 AM

A very talented and clued up guy ~

Juss MF Huskey's curator insight, December 4, 2013 12:43 PM

This article was based on an interview with Carlos Santana. From his responses that I've read he's very intuned with his creative imagination and spreads this through his music. 

Scooped by Jeff Domansky
Scoop.it!

The Psychology Behind Video Marketing Techniques

The Psychology Behind Video Marketing Techniques | Public Relations & Social Media Insight | Scoop.it
Video marketing is like any other marketing tool: it must speak to the core needs of consumers. Video must make an emotional appeal to one of the three primary components of the brain that control human behavior: rationality and logic, emotions and impulses, and the need for survival. For optimal return on investment—and to stand out from the crowd—businesses should employ tactics in their video marketing content that elicit a response from consumers at the deepest level.Here are some insights into the human psyche that can be used advantageously in video marketing...
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why Most Companies Fail At Content Marketing

Why Most Companies Fail At Content Marketing | Public Relations & Social Media Insight | Scoop.it

Executing an effective content strategy is a marathon, not a sprint. Like exercise, if you want to see results, you have to put in the work. You know it's important, and you don't doubt it'll produce results..


Like exercise, if you want to see results, you have to put in the work. You know it’s important, and you don’t doubt it’ll produce results at some point or other. But most people quit after just a few short weeks.


Those companies that stick to a plan and continue to develop great, useful content consistently … well, they’ve built a thriving business....

Jeff Domansky's insight:

3 big reasons why most companies don't succeed at content marketing.

more...
No comment yet.