Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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A new analysis model for content marketing from Kraft Foods - Swipp

A new analysis model for content marketing from Kraft Foods - Swipp | Public Relations & Social Media Insight | Scoop.it

The post, "The Details Behind Kraft’s Content Marketing Strategy" had three things that were high-value: two matrices and a video from Julie Fleischer, Director of Media and Consumer Engagement at Kraft Foods.


....Reading through this point-of-view on content marketing also tied nicely into a conversation I had last week with Vernon Niven, CEO of the very-cool NeedTagger service, which is a “customer search engine for social media.” (Vernon is also, notably, an early investor in Flipboard.) In our conversation, he noted that as content marketing continues to grow, a successful and scalable content strategy increasingly relies on content curation as much as it does on content creation. Just like Joy’s Law, which states that “No matter who you are, most of the smartest people work for someone else,” there is a content corollary, which is that “The best content on the internet was created by someone else.”


Tying these two threads together comes up with the realization that the executional half of Fleischer’s model must have content curation as part of the model as well, not just content curation. Otherwise, the model can’t scale and, more importantly, you are under-serving your community by not sharing the best things with them....

Jeff Domansky's insight:

This is valuable insight into the important role curation can, and should, play in content marketing.

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6 Steps for Successful Content Marketing Using SlideShare's Secret Search Sauce

6 Steps for Successful Content Marketing Using SlideShare's Secret Search Sauce | Public Relations & Social Media Insight | Scoop.it

Think of SlideShare's link juice as rocket fuel for your SEO program. All you need is a coordinated plan to start borrowing some of the professional network's search clout.


SlideShare is incredibly search-friendly — in fact, the website’s engineers built the site with search optimization in mind. The platform attains SEO superstardom by automatically transcribing copy from uploaded presentations. The search value of this is incredible.


Since a strong search presence is a huge boost for content marketing, SlideShare could be just what your brand needs for more successful content marketing. Think of SlideShare’s link juice as rocket fuel for the content you post on the platform. All you need to start borrowing some of the professional network’s clout is a coordinated plan...

Jeff Domansky's insight:

Learn more about using SlideShare - an underutilized content marketing for business.

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Jeff Domansky's curator insight, November 11, 2013 1:41 AM

sSmart SlideShare tips for your content marketing arsenal.

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Google Analytics Debuts Real Time Widgets, Customer Journey Tool | Website Metrics

Google Analytics Debuts Real Time Widgets, Customer Journey Tool | Website Metrics | Public Relations & Social Media Insight | Scoop.it

Web stat geeks will be stoked about Google Analytics updates that include real time widgets and interactive insights that help define how customers really decide to finally make a purchase.


Publishers, marketers and ecommerce sites can all benefit from seeing more closely how their customers find them and exactly what they are doing on a given site. With Google Analytics’ customer journey tool, a map of sorts can be created that shows the steps those customers take before they finally buy something.


This kind of 360 degree view of customers is valuable because it can show where the strengths and weaknesses are in a site layout or strategy. The Customer Journey to Online Purchase benchmarking tool is an interactive data set that demonstrates how buyers act in different industries and regions, and what kind of time frames they operate in...

Jeff Domansky's insight:

Social media geeks and measurement wonks take note of Google Analytics new tools.

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The Do’s and Don’ts of Twitter’s New DM Feature

The Do’s and Don’ts of Twitter’s New DM Feature | Public Relations & Social Media Insight | Scoop.it

On October 15th, Twitter released a new feature that gives users the option of receiving direct messages (DMs) from any follower. This means that I could send a direct message to anyone that I follow who doesn’t necessarily follow me back.


I decided to test this feature out of curiosity as an active Tweeter (seeing if any of my followers who I don’t follow back would actually DM me) and from a consumer’s standpoint (would businesses send me direct messaging of their services?).It’s been two weeks since the initial release and from what I have experienced so far with this feature, I’ve made a quick guide of how you should go about using the new DM format, AKA the Do’s and Don’ts....

Jeff Domansky's insight:

Useful Twitter tips worth noting.

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Rein Hof's curator insight, November 10, 2013 4:47 AM

Kende je deze mogelijkheid in Twitter al? Altijd handig om even te lezen wat de nieuwe opties betekenen voor je.. 

Barbara Chambers's curator insight, November 10, 2013 8:02 PM

Great information.

Chris Agro's curator insight, November 11, 2013 9:44 AM

A new way to make first contact with prospects. I will be interesting to see how this DM service pans out.

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How to get me to pay for news

How to get me to pay for news | Public Relations & Social Media Insight | Scoop.it

I’ve been worried about this. Information should be free – not in the sense that it should cost me nothing, but in the sense that it should cost me nothing, but in the sense that I should be able to access a variety of news sources, so that my view of the world is not coming from one source alone. If I have to pay per news source, I have an incentive to limit my news consumption, to let just one small group of people filter my world for me.


The great strength of online news is the possibility of aggregating across sources. I am willing to pay for that. I pay for NewsBlur, although it is far from my ideal RSS service. I would gladly have paid for Google Reader...

Jeff Domansky's insight:

Giving away news for free online has been called “the dumbest choice ever made by the media”.... Julie Andersen offers good suggestions on what she'd like to see digital media subscriptions in the future.

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How to Leverage Infographics for B2C Marketing

How to Leverage Infographics for B2C Marketing | Public Relations & Social Media Insight | Scoop.it

The effectiveness of an infographic as a marketing material depends in large part on the presentation or layout. The visual appeal plus the way information is displayed can go a long way to securing a sale.


Infographics present statistical data in a more palatable manner. Basically, it delivers information as a story, in a way that’s easier to understand. That’s why data shown in these graphics are more easily retained by viewers than if they read it in a paragraph.


With that in mind, marketers can take advantage of this potential and present their products in such a way that it will remain in the minds of the consumers. One of the best ways to do that is to tell a tale....

Jeff Domansky's insight:

Content marketing with infographics.

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Marc Kneepkens's curator insight, November 9, 2013 12:39 PM

This explains very well what infographics can do, images in general, and Pinterest for ecommerce.

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Growing Your Audience, How to Increase Your Social Following

Growing Your Audience, How to Increase Your Social Following | Public Relations & Social Media Insight | Scoop.it

...Marketing was traditionally organized around a campaign. Jeff Rohrs refers to it as a beginning, a middle and an end, then a cake to celebrate the results and then repeat it.


You’ll discover why audience development is a responsibility, primary to marketing. Originally marketers delivered the promise via email, but now you have to take that style of thinking into the social and mobile channels. Proprietary audiences will only be there if you build them. If not, you’ll have to pay in the form of advertising....

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