Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Top 60+ Content Marketing Education Resources

Top 60+ Content Marketing Education Resources | Public Relations & Social Media Insight | Scoop.it

Content marketing is more popular than ever with 91 percent of B2B marketers and 86 percent of B2C marketers employing content marketing initiatives this year. As the number of businesses embracing content marketing grows, more resources become available. The following educational resources — from blogs and videos to training, events and more — can help any marketer learn the significance of content marketing and how it can be applied successfully in any business’ online marketing strategy....

Jeff Domansky's insight:

Excellent content marketing resource including lists of key bloggers, white papers, training, videos,events and infographics.

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Bruce McDuffee's curator insight, August 26, 2013 6:10 PM

Great list of assets for content marketing strategies and tactics.

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To make journalism harder, slower, less secure » Pressthink

That’s what the surveillance state is trying to do. It has the means, the will and the latitude to go after journalism the way the way it went after terrorism. Only a more activist press stands a chance of resisting this.Last week, the novelist and former CIA operative Barry Eisler published one of the most important posts I have read about what’s happening to the press since the Snowden revelations began in early June.


In it, he tries to explain why authorities in the UK detained Brazilian national David Miranda for nine hours at Heathrow airport and confiscated all the technology he had on him. (Miranda, as everyone following the story knows, is the spouse of The Guardian columnist Glenn Greenwald. He had been acting as a courier, bringing documents on encrypted thumb drives back and forth between Greenwald in Brazil and his collaborator, Laura Poitras, in Germany.)Eisler’s explanation of this pivotal event is the most persuasive I have seen....

Jeff Domansky's insight:

Freedom of the press suffers...

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New York Times And Guardian Will Publish More Snowden Revelations

New York Times And Guardian Will Publish More Snowden Revelations | Public Relations & Social Media Insight | Scoop.it

The New York Times is in the Snowden game.The paper — which NSA leaker Edward Snowden deliberately avoided over his fear that it would cooperate with the United States government — is now working with the Guardian on a series of stories based on documents that detail National Security Agency cooperation with its British counterpart, the Government Communications Headquarters, known as GCHQ.


"In a climate of intense pressure from the UK government, The Guardian decided to bring in a US partner to work on the GCHQ documents provided by Edward Snowden," Guardian spokeswoman Jennifer Lindenauer said in an email. "We are continuing to work in partnership with the NYT and others to report these stories."...

Jeff Domansky's insight:

The news forecast? More Snowden...

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No fewer journalists today than 10 years ago: Statistics Canada | Vancouver Sun

No fewer journalists today than 10 years ago: Statistics Canada | Vancouver Sun | Public Relations & Social Media Insight | Scoop.it

Chad Skelton does a good job of explaining it. There are just as many journalists working in Canada today as there were a decade ago, according to data from Statistics Canada....

Jeff Domansky's insight:

This study is mystifying because I'm skeptical Canada is so different from the US and UK where numbers of journalists employed are down. 

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How the NY Times created multimedia story The Jockey | Media news | Journalism.co.uk

How the NY Times created multimedia story The Jockey | Media news | Journalism.co.uk | Public Relations & Social Media Insight | Scoop.it

We speak to two of the people involved in creating the news outlet's latest Snowfall-like immersive multimedia project....


Last week The New York Times website published a story called The Jockey, followed by publication in the sports section of the print edition on Sunday.


The Jockey is the latest immersive or multimedia reading experience created by the news outlet that brought us Snow Fall. The Jockey tells the story of Russell Baze, the first North American jockey to ride in 50,000 races, and does so through long-form text, video and moving graphics.This immersive story has a sponsor. Some have interpreted this as native advertising or sponsored content, and AdAge writes that these custom ad units are "designed to better fit the new environment" than the advertising within Snow Fall...-

Jeff Domansky's insight:

This is an interesting look at journalism, Transmedia storytelling and how native advertising or brand journalism is creeping into even the most traditional media outlets. At the very least, it's a great read and a story well told.

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Defining Earned Media Value | Social Media Today

Defining Earned Media Value | Social Media Today | Public Relations & Social Media Insight | Scoop.it

As social media continues to mature, established industry players from large platforms to emerging vendors are quickly moving to standardize the value their business.In April, Facebook introduced Cost-Per-Action, or CPA, a new metric that allows managers at brands and agencies to assign a dollar value to specific actions.Instead of paying by impressions (CPM) or clicks (CPC) -- metrics that cast a wide net and can be easily gamed -- actions help managers understand the true cost of acquiring fans or engagements. A


nd with marketing budgets allocating more resources to social media campaigns, demonstrating value for money has become a priority when generating earned media through a mix of owned and paid promotion. Early this year SocialChorus, an advocate marketing company, published an Ebook that compiled all of the available research on the monetary value of social endorsements. While conceding that no standard formula can be considered definitive, The Earned Media Value Index (EMV Index) is a starting point toward navigating the new cost metrics that are driving managers day-to day and month-to-month campaign decisions....

Jeff Domansky's insight:

It is worth llooking at new models for social media measurement and marketing ROI.

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Could You Compete Against a Customer Experience Giant? | PeopleMetrics

Could You Compete Against a Customer Experience Giant? | PeopleMetrics | Public Relations & Social Media Insight | Scoop.it

What if tomorrow you woke up and found out that you suddenly had to compete against a customer experience giant – the likes of Southwest, Apple, or the Ritz Carlton. What if one of these well known and deeply loved brands swooped into your marketplace? Would your customers stay? Or would they happily test out the new entrant? Would they be delighted to have options instead of being forced to do business with you and your usual group of hardly differentiated competitors? Could you compete against a customer experience giant?


This is exactly what happened to the B2B supply industry when Amazon joined the industrial distribution market last year. Product categories covered include: lab equipment, occupational health and safety, janitorial and sanitation, office, power and hand tools, and the list goes on. In true Amazon fashion, orders over $50 or more receive two day shipping. In addition, they offer free 365 day returns and financing through their corporate lines of credit. Overnight, B2B suppliers were faced with competing against a company with a notoriously delightful customer experience.


Not surprisingly, there’s been a healthy amount of debate around how willing customers will be to trade in personal service for faceless procurement. But new research by Acquity Group shows that buyers have been quite willing to at least give Amazon Supply a try. Now, to make matters worse, Google is joining Amazon in the fight for the B2B buyer as it rolls out services to the electrical and electronics industries....

Jeff Domansky's insight:

Consumer service disruption and a blueprint for survival. this is a must-read for any business working in the B2B sector.

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How Marketers Use Twitter - Heidi Cohen

How Marketers Use Twitter - Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Want to reach marketing decision makers on Twitter? Then check out Leadtail and NetBase’s analysis “How Digital Marketers Engage on Twitter” based on the Twitter activity of 515 North American brand, corporate, and agency digital marketers between between April 1st and June 30th, 2013....

Jeff Domansky's insight:

Want to understand & reach marketers on Twitter? Here's what they're doing, using and sharing...

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Ali Anani's curator insight, August 26, 2013 6:12 AM

twitter is finding diversified applications

Benjamin Ivarsson's curator insight, March 28, 2014 12:55 PM

Statistics were never my strong point, but these graphs sure makes an impact.

Brianne Mellon's curator insight, May 6, 2014 1:26 PM

2013 Twitter research includes charts and top media/marketing sources on Twitter. Social media users are finding ways to maximize content distribution. 

 

What I took away from this article:

- Roughly four out five marketers tweet using the Twitter website or tweet buttons

- 80% of the content shared on Twitter by marketers is media; 45% is mainstream media and 35% is industry specific media

 

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Medium needs to figure out what it wants to be when it grows up

Medium needs to figure out what it wants to be when it grows up | Public Relations & Social Media Insight | Scoop.it

Does Medium want to be a platform for writing of all kinds, or does it want to be a magazine-style curated experience for readers? The two are very different, and the potential for conflict is great.

Jeff Domansky's insight:

What happens to blogging and storytelling Medium when it gets large? Exploring the possibilities...

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Yelp Gets Serious about Reviews - 'Net Features - Website Magazine

Yelp Gets Serious about Reviews - 'Net Features - Website Magazine | Public Relations & Social Media Insight | Scoop.it

Reviews are no joke over at Yelp headquarters. The local discovery platform averages 108 million monthly unique visitors who visit the service to discover businesses and make spending choices.


Most of these visitors also take a gander at the consumer reviews left on business pages. After all, user-generated content has proven to be a big influencer in consumers’ purchasing decisions. For this reason, Yelp is expanding its review functionality to mobile devices and heating up its battle against fraudulent reviews....

Jeff Domansky's insight:

Yelp ups the ante and it's important to keep an eye on it for potential negative and positive reviews.

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The Value Of Content To Commerce - Part 1

The Value Of Content To Commerce - Part 1 | Public Relations & Social Media Insight | Scoop.it

Getting your customers engaged across paid, owned and earned social media channels isn't difficult if you think and act like a network.


Remember, audience first...

Jeff Domansky's insight:

There is no question content can be valuable if you put the audience first.

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Why Context Is the Future of Inbound

Why Context Is the Future of Inbound | Public Relations & Social Media Insight | Scoop.it

Learn why context is so important not just for marketing, but also for sales and services, too.


Targeted emails are better than generic emails, but here's the thing: When that same email recipient then heads over to your website, interacts with you in social media, or calls your sales team, what do they get?


The same generic marketing everyone else gets. People are the sum of their entire experience, across channels, across devices, across their whole history of interactions with your company. And that experience, like water, should move and adapt around us. This goes beyond tossing their first name into an email.


Webber continues: "We should ... look at better ways to emotionally connect with people in meaningful ways; to understand where they are at, meet them there, and give them more than cheap digital parlour tricks.


"Having that context, and extending it through all the channels prospective customers use, changes everything for the relationship between a company and its prospects....

Jeff Domansky's insight:

Here is why context is marketing's secret weapon.

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Video Marketing for Small Business Owners - Business 2 Community

Video Marketing for Small Business Owners - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

YouTube may be the most popular video outlet on the internet, but it isn’t the only one. There are many more sites that support video and video marketing. While YouTube has some restrictions, many of these other sites don’t have any restrictions. Here is a basic guide to get you started in web based video marketing and to give you the tools to capitalize on this aspect of marketing.


Develop Content Strategically

The worst thing you can do with video marketing is to start posting content without a clear, strategic plan. Prior to posting your first video, have several other videos shot and ready to go. Each video should build on the previous one. This will keep things logical and appealing to customers. You should also make sure that your videos are kept under ten minutes. Anything longer and you run the risk of losing a potential client....

Jeff Domansky's insight:

Great guide to video basics...

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Why Native Advertising Is Neither

Why Native Advertising Is Neither | Public Relations & Social Media Insight | Scoop.it

In preparation for one of CMI’s upcoming reports, I’ve had the pleasure of meeting with a number of companies that are in what’s being called the “native advertising” space. Through this experience, I’ve come to the conclusion that, while the technique can potentially create significant value, native advertising is actually neither “native” nor “advertising.” It is simply one aspect of the larger discipline we know of as branded content marketing.

Native by any other name

According to Wikipedia (which I chose not because of, you know, Wikipedia, but because it seemed to be the only place offering one up), native advertising is defined as:

“…a method in which the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience. Native ad formats match both the form and the function of the user experience in which it is placed.”


In short, native advertising takes content and places it in the context of a publisher’s site. So, whether you think of it as an advertorial, a paid guest post, a sponsored tweet, or just a really extensive ad, it’s basically paying for your engaging branded content to have a prominent and contextual place on somebody else’s platform.

Jeff Domansky's insight:

Robert Rose wrestles with the term "native advertising" and suggests it is neither "native" nor "advertising." I agree and his argument is sound.

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Are PR Pros Digging Their Own Graves? | Bikini Marketing

Are PR Pros Digging Their Own Graves? | Bikini Marketing | Public Relations & Social Media Insight | Scoop.it

The competition between public relations agencies and inbound marketing agencies is heavily one-sided. What can PR professionals do to step up their game?


Most agencies (advertising, social, search, design, digital) realize that inbound marketing isn’t just some concept waiting to get trumped by the next fad. It’s actually a comprehensive, forward-thinking type of marketing that puts the power in the consumers’ hands. I know this can be scary for some, and that may explain why not everyone is as excited about inbound marketing as they should be.PR agencies have all the makings of successful inbound marketers (in fact, some could argue that public relations professionals were the original inbound marketers), but for some reason they just don’t seem to get it.


Rather than integrating their practices to keep up with the competition, they are choosing to stay in the background and focus on less competitive areas like crisis communications, social monitoring and CSR.For the past few years people have actually been saying that PR as we know it is dead. Rather than adjusting to the new world of journalism, many PR agencies are content to sit on the sidelines and wither away while other firms take their business. Which makes no sense, because public relations is the industry most similar to inbound marketing....

Jeff Domansky's insight:

A new grad seems to be talking to the wrong PR agencies about the future. Maybe four years ago, but most successful PR agencies moved on years ago.

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The Changing Face of Journalism

The Changing Face of Journalism | Public Relations & Social Media Insight | Scoop.it

...Today, the delivery of news is not so defined. Website, social media and digital platforms have profoundly changed not only how we get our news, but also what news we are getting. The comment section of online news stories are often more popular, or at least more entertaining, than the actual news story. The ability to “like” and “share” news now allows others to instantaneously watch or read what we are following.


As the number of online and social media offerings grows, we are sadly seeing the demise of newspapers. In 2011, 152 American newspapers ceased operations. Rapidly declining advertising revenues continue to be the industry’s core problem as the majority of us seek our news online.


Now, plans are in place for significant changes for CNN.com and CNN digital platforms. The channel will launch a redesigned website (see screenshots here) and install a back-end system that its editorial producers can utilize. This comes after the recent merging of their digital and television newsrooms into one entity. With a new emphasis on their talent, CNN anchors, reporters and writers will become more prominent, enabling the sharing of content across platforms....

Jeff Domansky's insight:

This is a really interesting look at news media and journalism trends as well as a specific preview of changes at CNN as it integrates its traditional and digital newsrooms. Recommended reading.

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