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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Can't Keep Up With Your Content Marketing? Stop Doing Everything Yourself | Business 2 Community

Can't Keep Up With Your Content Marketing? Stop Doing Everything Yourself | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

...It’s the stuff of every content marketer’s nightmares – this never-ending demand for more content. Despite all our best intentions, we never catch up. There is not enough time, resources, or budget to get ahead of the curve. Instead of an inspired chef creating delectable dishes to delight our audience, we become short order cooks, ceaselessly churning out quick-fix meals that the beast swallows whole without so much as a thank-you-very-much.So how do you keep ahead of the “beast” and save yourself from getting trampled or devoured?...

Jeff Domansky's insight:

Here's how to avoid getting eaten by the starving beast of consumer marketing.

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The Problem with Marketing is It's Full of Marketers | Danny Brown

The Problem with Marketing is It's Full of Marketers | Danny Brown | Public Relations & Social Media Insight | Scoop.it

While it may seem an oxymoron, the problem with marketing is it's full of marketers. Here's why we need to get back to "real" marketing....


I’m a marketer. In marketing, our mission, if you like, is to instill desire.You may see a product you like, but don’t necessarily need. Marketing’s job is to instill enough desire around that product to make you need, or want, it.While there are several facets to marketing – including the afore-mentioned desire, as well as awareness and promotion – the ultimate goal of any marketing strategy is to increase growth of a brand....


At its simplest, marketing is the hub that holds much of sales, service, PR and more together. And while that’s part of marketing’s biggest strength, it’s also increasingly becoming its biggest weakness....

Jeff Domansky's insight:

Danny Brown says marketers need to park the hyperbole.

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How 5 Top Brands Are Using Twitter To Drive Sales | AllTwitter

How 5 Top Brands Are Using Twitter To Drive Sales | AllTwitter | Public Relations & Social Media Insight | Scoop.it

How are brands using Twitter to drive sales?

Etsy proactively boosted traffic by encouraging all of their sellers to connect their shops to Twitter by adding the Tweet and Follow buttons to their stores. Bonobos used an exclusive Twitter sale that pushed followers to “flock to unlock” by sharing an offer, which was released after a certain number of retweets. And Paramount Pictures used a Promoted Trend to alert Twitter users of a sneak preview of the film Super 8, followed by a second Promoted Trend to keep the conversation going....

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Jeff Domansky's curator insight, June 26, 2013 9:27 PM

Twitter really can deliver sales.

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Building Communities as a Trend Hunter

Building Communities as a Trend Hunter | Public Relations & Social Media Insight | Scoop.it

I was excited to sit down at the IBM Global Summit in Nashville with Jeremy Gutsche, an innovation expert, award-winning author, “one of the most sought-after keynote speakers on the planet, and the founder of TrendHunter.com, the world’s #1 largest, most popular trend spotting website. In this interview we discuss how Jeremy looks at building communities around the world that helps to spot and translate the largest trends around the globe.

The following interview has also been transcribed below...

Jeff Domansky's insight:

Fascinating interview on crowd sourcing the future with Jeremy Gutsche, AKA The TrendHunter.

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How to Understand, Define and Identify Online Influence

How to Understand, Define and Identify Online Influence | Public Relations & Social Media Insight | Scoop.it

How do we define true influence, the kind that leads to real ROI and sales for brands? Simple - put the customer at the heart of the influence circle....


The main challenge is the definition of influencer by today’s social web meaning. Sure, you can create great content, get a ton of followers, social shares, etc. But that doesn’t necessarily mean you’re going to be any good for a brand to work with. There are way too many factors at play when it comes to influence that trying to gauge the term as a generic entity results in failure for the brands connecting with them....

Jeff Domansky's insight:

This is a really useful perspective on defining influence and finding the influencers.

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MTD's comment, June 27, 2013 5:27 AM
Very useful indeed. Nicely illustrated too - simple, easy to make into a definite and forward-moving approach. The buyer in the centre of the process is everything. It's astonishing how many businesses, particularly B2B enterprises, still think they don't have to do that. Whereas as this makes clear, it makes every process in B2B and B2C selling more effective, efficient, rapid and complete. The buyer is in charge. Hence the new CEO - Customer Executive Officer - concept, etc...this makes it apparent in the online influence arena. Thanks.
MTD's curator insight, June 27, 2013 5:28 AM

Very useful insight into how aligning your online approaches around the buyer enables you to become more effective and complete and to create more 'total' buyer enablement programs online. 

Brandon Uttley's curator insight, June 27, 2013 8:57 AM

Good visual representation and information on how to define influence and find influencers.

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Content Marketing Just Got Easier with ContentGems' Hootsuite Integration

Content Marketing Just Got Easier with ContentGems' Hootsuite Integration | Public Relations & Social Media Insight | Scoop.it

... comes pre-populated with over 200,000 news sources, blogs, and social media accounts. You can set filters, and import your own feeds, including the Twitter handles you follow (I recommend @SocialMktgFella for really good news on San Francisco tech trends), as well. All this makes for a singular place to quickly survey relevant news and content, to be editorialized and curated for distribution through your blog, email, or preferred social media channels including Twitter, Facebook, Google+, and LinkedIn.


The platform just got better today, as ContentGems and HootSuite announced a new integration. The new app brings powerful content curation capability to what's become the leading social media management(SMM platform. And like the way Hootsuite has a free tier service so social media novices and light users can enjoy the tool, ContentGems now offers the same....

Jeff Domansky's insight:

Haven't had a chance yet to investigate but this looks very interesting. Big potential? ContentGems and Hootsuite announce a single solution for aspiring content marketers, as well as content experts, to efficiently and powerfully do business....

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Message to CEOs: You Can Measure Your Marketing Now | Salesforce Marketer's Blog

Message to CEOs: You Can Measure Your Marketing Now | Salesforce Marketer's Blog | Public Relations & Social Media Insight | Scoop.it

With all the marketing technology available it is much easier to track key marketing metrics, leverage marketing analytics, and measure the influence of marketing programs....


With the B2B customer journey being almost 70% digital, marketing program results can be measured more than ever before. But what’s curious to me is that most CEOs are not insisting on showing how a company’s investment is paying off. Manufacturing is measured, sales is measured, customer service is measured. But measuring marketing and its impact on revenue is not standard fare.


Most CMOs can tell you how many leads their organization generated last month or last year. But most can’t tell you what happened to those leads. They can tell you how many Website hits this month and whether the number of interested parties is growing or shrinking. But CMOs often don’t know how that activity is connected to revenue. Many CMOs can tell you how a nurture campaign is working to drive new leads but they can’t tell you if the quality and quantity is sufficient or whether sales has done an effective job in following up and developing sales from the leads. Mostly I think this is a lag in technology adoption. Here’s how I see it....

Jeff Domansky's insight:

Good thoughts on social marketing and social media measurement and ROI.

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David Keuning's curator insight, June 27, 2013 2:32 PM

Data. Data. Data.  "You can measure your marketing" is like crack to a CEO.

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Service simplifies creation of marketing and product animations | ZDNet

Service simplifies creation of marketing and product animations | ZDNet | Public Relations & Social Media Insight | Scoop.it

GoAnimate offers predesigned content and templates, but also lets small-business owners add their own video, images and audio. There is plenty of data pointing to the enormous value of images and video when conveying a specific message. One statistic from ComScore suggests there are more than 180 million unique video viewers poking around the Internet. Another piece of data claims that a person's purchasing appetite increases up to 85 percent after watching a product-related video....

Jeff Domansky's insight:

Given the power of visuals and content marketing, this new animation service is worth a look.

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Laura Brown's comment, June 26, 2013 10:31 AM
What tragic accident was she in that she has no arms or legs?
JessikaJake's comment, June 26, 2013 11:07 AM
Laura, you're awesome.
Jenifer Rettler's comment, June 26, 2013 12:15 PM
Thanks Laura, you remind me that humor can also be very useful in learning.
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Startup Founder: I Had A Great Business, Then I Took VC Money, And Now It's Ruined

Startup Founder: I Had A Great Business, Then I Took VC Money, And Now It's Ruined | Public Relations & Social Media Insight | Scoop.it

An anonymous startup founder has created a Tumblr blog called "My Startup has 30 Days to Live."We found the blog thanks to a tweet from Monty Munford.On the site, the startup founder says : "Through a series of unfortunate events, I took a bootstrapped (and profitable) startup onto the VC rocket ship. Now it's crashing into the ground. Hard."...

Jeff Domansky's insight:

This is a very poignant look at startups and VCs.

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Vickykiva's curator insight, June 27, 2013 12:34 AM

Wow the world really is unpredictable

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Using Social Media To Support The Purchase Process | Heidi Cohen

Using Social Media To Support The Purchase Process | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

For many businesses, especially small ones, social media is a time-suck. Being active and creating relevant content has a way of unintentionally consuming precious time. Added to this, businesses can’t easily track or attribute social media activity to sales and profits. In fact, more often than not, social media incurs hidden costs.


So what’s a business to do?


Despite these drawbacks, your small business can leverage the power of social media to get prospects, customers, fans and the public engaged with your brand and content by being selective and targeted in your use of these platforms based on the different phases of the purchase process....

Jeff Domansky's insight:

Heidi Cohen shares a really great set of tips on how to use social media at each key purchase point to help convert prospects into customers. Marketers and content marketing pros take note.

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How to Improve Your Social Media Presence with Pinterest | Bikini Marketing

How to Improve Your Social Media Presence with Pinterest | Bikini Marketing | Public Relations & Social Media Insight | Scoop.it

Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest – the number of social media sites is growing faster than Kate Middleton’s baby bump. Many businesses think they have to be on every social media outlet simply because it’s available. They don’t realize that presenting their business on the wrong platform can actually be harmful to their brand. Cultivating an online persona for your business takes time. Do you really want to waste it trying to reach the wrong audience?...

Jeff Domansky's insight:

Social media is all about targeting, and picking the best channels not all the channels. Valuable tips on how to avoid wasting time, money and energy.

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5 B2B Lead Generation Tools that You Should Be Using | Copywriter Toronto

5 B2B Lead Generation Tools that You Should Be Using | Copywriter Toronto | Public Relations & Social Media Insight | Scoop.it

This Fresh Marketing Blog post highlights some social media, website and sales tools that help with B2B lead generation.I love to ‘geek out’ and try the latest and greatest in marketing and social media tools. Here are five free or low-cost tools that can help you bring more traffic to your website and generate more B2B leads...

Jeff Domansky's insight:

Five social marketing tools worth a look.

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Clever Headline Writing, Bill Gates Masters Storytelling and “I Know the Band” | Lou Hoffman

Clever Headline Writing, Bill Gates Masters Storytelling and “I Know the Band” | Lou Hoffman | Public Relations & Social Media Insight | Scoop.it

Three quick takes on the intersection of storytelling, digital and communications.


To SEO or Not SEO in the Headline


Actually, it doesn’t have to be one or the other.


We can learn from media properties like Business Insider that have mastered the art of headline eye candy.


Take the BI story that bashed Atomic PR with one of my all-time favorite headlines: “Dear PR Lady: Here’s Why I Didn’t Open Any Of Your 3 Email Pitches”


Few search on “PR Lady.”


But look at how the publication tunes the URL...

Jeff Domansky's insight:

Lou Hoffman shares three very interesting pieces on storytelling, digital and communications.

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5 Free SEO Tools You need | Business 2 Community

5 Free SEO Tools You need | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

If you are handling SEO, or website optimization on your own, ensure that you are making the most of the experience and take advantage of the numerous free tools available. These tools are all available at no charge and make it much easier to handle all aspects of website optimization, from choosing keywords to analyzing the competition and boosting your rank within the search engines. While there are literally hundreds of tools available at no cost, the following 5 are among the best that you will find....

Jeff Domansky's insight:

There's more to SEO than meets the Google Analytics eye.

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icesugarmedia's curator insight, July 1, 2013 4:15 PM

Free SEO tools everybody needs

DebarghyaSir's comment, July 3, 2013 12:56 AM
I saw this post, not so useful
icesugarmedia's comment, July 3, 2013 5:09 AM
Some great Free SEO tools out there...
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Musician Dee C'rell: Two Social Media Lessons | The PR Coach

Musician Dee C'rell: Two Social Media Lessons | The PR Coach | Public Relations & Social Media Insight | Scoop.it

Like millions of music fans, I explore online radio stations and YouTube often. Searching to find, curate, save, share and enjoy new music of all kinds. Let's just say "jazz" doesn't entirely cover my interests....


The social media lessons are simple, valuable and worth sharing:

  1. Engage with your fans 
  2. Make it personal... 
Jeff Domansky's insight:

Important social media lessons for artists and any business.

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Mindy M Walker's curator insight, June 27, 2013 10:07 AM

The myriad contexts of social media, curation and digital cultures.

Pablo's curator insight, July 21, 2013 5:32 PM

Have you ever wondered about the effects of Social Media? Well this article goes into depth on how it affects the music industry. The author also talks about how social media enhances the audience potential for artists who understand how to use it. Power of engagement in social media is something that this author and the authors from our book have stressed. Engagement plays a vital role in PR/Marketing. The author gives two important social media lessons. First, if you are going to be on social media engage with your fans. This is a great way for the artist and their fans to connect. Secondly, make everything you do on social media personal. In the final section of this article the authors talks about reflecting on social media impact on music. The author states “Social media is a powerful force for business and it can pay back in interesting and sometimes unexpected ways”. I totally agree with this statement. Social media has endless possibilities on what it can do for you and your career

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59% Of Journalists Worldwide Use Twitter, Up From 47% In 2012 [STUDY] | AllTwitter

59% Of Journalists Worldwide Use Twitter, Up From 47% In 2012 [STUDY] | AllTwitter | Public Relations & Social Media Insight | Scoop.it

In a study titled “The New Normal for News,”Oriella PR Network surveyed more than 500 journalists spanning 14 countries (Australia, Brazil, Canada, China, France, Germany, India, Italy, New Zealand, Russia, Spain, Sweden, the UK and the US).


The main finding? Digital media is more entrenched than ever before.


Oriella’s Global Digital Journalism Study 2013, the organization’s sixth annual investigation into the role and impact of digital media in newsrooms and news-gathering worldwide, reveals some interesting insights about tech age journalists. A few poignant highlights...

Jeff Domansky's insight:

Shows how digital the job is for journalists.

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Editorial Jobs Suffer 6.4% Drop From 2011: ASNE | AppNewser

Editorial Jobs Suffer 6.4% Drop From 2011: ASNE | AppNewser | Public Relations & Social Media Insight | Scoop.it

There were 2,600 less full-time professional editorial jobs at newspapers in 2012, a 6.4% drop from 2011, according to The American Society of News Editors’ latest annual newsroom census figures.


Pew Research has more: “That leaves the industry at 38,000 full-time professional editorial employees and is the first time that figure has been below 40,000 since the census began in 1978. The losses are also more than twice the level estimated in March by Rick Edmonds, coauthor of the chapter on newspapers in the Pew Research Center’s State of the News Media report.”

Jeff Domansky's insight:

Ouch!

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How to Use Twitter for Crowdsourcing and Simple Market Research | Social Media Today

How to Use Twitter for Crowdsourcing and Simple Market Research | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Having a social media presence can be an invaluable resource for providing insights into consumer needs, sentiment, and opinions towards a business, service or brand. Social media is by no means a replacement for traditional market research, but it can be used in a broader sense. That broader sense is becoming a widely adopted trend referred to as Crowdsourcing.


Crowdsourcing is the act of outsourcing tasks to an undefined, large group of people or community (a "crowd"), through an open call. Twitter is the perfect platform for implementing such a tactic and will often yield insightful, and sometimes surprising, results. Using Twitter to openly ask your followers and the community as a whole has additional benefits. By listening, organizations gain first-hand insight on their customers' desires.You have the option to follow up with your respondents in real time. Plus, because participants are not being led by moderators or necessarily thinking about the expectations for responses, the answers they give can be more genuine and revealing....

Jeff Domansky's insight:

Good suggestions on how to use Twitter for additional market research.

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carnotdigital's comment, June 26, 2013 12:19 PM
S’ajoute après une activité des ressources en community management / Réseaux sociaux / E-réputation / Web Marketing / Street marketing / Buzz.
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Thought Google Analytics was all about SEO? Think again. | distilled

Thought Google Analytics was all about SEO? Think again. | distilled | Public Relations & Social Media Insight | Scoop.it

Within his recent LinkLove presentation, Will Critchlow talked about this idea of becoming a ‘full stack marketer’ and it’s an idea that resonates here at Distilled and the kind of direction we are working towards as a company.


When it comes to being a smarter online marketer, it’s important to start thinking beyond SEO, particularly when it comes to analytics. Even if your job is just that, you can learn from other channels and the data they provide. If your client or company does more than just search engine optimisation, then they they need to be tracking as much of these efforts as possible.


With a new Analytics module now live in DistilledU, this post serves as an introduction to tracking different marketing channels such as

- Organic search

- Paid search and display

- Email marketing

- Social

- Conversion rate optimisation...

Jeff Domansky's insight:

Much more about social marketing measurement and ROI. I liked the introduction of additional channels to investigate for marketing payback.

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Facebook: Waste of Time? | Social Media Today

Facebook: Waste of Time? | Social Media Today | Public Relations & Social Media Insight | Scoop.it

We’re constantly assessing the impact our of various marketing channels.One thing has become painfully clear: Facebook is not worth the time and effort.Today I’m going to tell you why we decided to stop wasting time on Facebook....

Jeff Domansky's insight:

Is Farcebook worth it? Powerful POV and recommended reading...

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Jeff Domansky's comment, June 28, 2013 3:45 PM
Merci Pascale. Dawn, glad the post was timely and useful.
Rim Riahi's curator insight, June 30, 2013 7:29 AM

We’re constantly assessing the impact our of various marketing channels.One thing has become painfully clear: Facebook is not worth the time and effort.Today I’m going to tell you why we decided to stop wasting time on Facebook..

Teresa Deshon's curator insight, July 4, 2013 6:10 AM

Start here!