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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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5 Tips on Finding Fantastic Content for Your White Paper | Business 2 Community

5 Tips on Finding Fantastic Content for Your White Paper | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

One of the keys to writing a great white paper is to include lots of quality content — especially by referencing stats and figures, which will make it more interesting and add credibility. As the writer, it’s your job to find this quality content. So before getting started, you’ll need to spend a few hours gathering the information you’ll need and modifying it to suit your purposes.

 

The tips below will help guide you...

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The QR Code’s Punk Rock Little Brother is Gonna Shake Things Up | Business 2 Community

The QR Code’s Punk Rock Little Brother is Gonna Shake Things Up | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Right now people are using their smart phones to scan QR Codes which allows them to either download information, or be taken to a web page of some sort. I happen to love QR codes, when they are used strategically. But this new technology adds several new dimensions.

 

A lot.

 

Rather than scanning a code, Aurasma’s software, which is a free downloadable app for smart phones, recognizes images. The company actually describes it as a “virtual browser”, but I’m not sure that terminology does it justice.

 

When you see an image that is accompanied by the company’s “A” logo, you know that you can scan it. Once the image is recognized, it takes you to an augmented reality experience that brings that image to life, and allows you to interact with it....

 

[Great PR, marketing potential - JD]

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15-Seconds Blog: Digging a Hole for Yourself

15-Seconds Blog: Digging a Hole for Yourself | Public Relations & Social Media Insight | Scoop.it

 People misspeak. That's no surprise. What is stunning is how often they blame listeners for not hearing what they meant to say.

 

Today's illustration comes from a story in the New York Times about BGen Neil Tolley, the commanding general of the Special Operations Command in Korea....

 

[Lying about your lie is always bad PR LOL - JD]

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Apologize, Deny, Justify or Excuse? | Institute for Public Relations

Apologize, Deny, Justify or Excuse? | Institute for Public Relations | Public Relations & Social Media Insight | Scoop.it
The authors note that the CEO is typically seen as the most credible source of information in a crisis but not the most objective.

 

Amid today’s real-time media landscape, crisis response elicits more interest and involvement by stakeholders who are not directly affected by an event. As members of the public weigh in on a crisis response via social media, their comments can spread as quickly and influence perceptions as much as those of the company, CEO and others directly involved.

 

Comms pros are faced with a limited set of strategy choices in many crises, including:

Apologize?
Deny?
Justify?
Excuse?...

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How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEO | Inbound Marketing Agency

How Content Marketing Helps Demonstrate Thought Leadership and Boosts SEO | Inbound Marketing Agency | Public Relations & Social Media Insight | Scoop.it

Content marketing has become a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services.


A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!...

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LeakedIn: Check if your LinkedIn password was leaked with this tool

LeakedIn: Check if your LinkedIn password was leaked with this tool | Public Relations & Social Media Insight | Scoop.it

The LinkedIn password release debacle is still in full swing, as millions discover that their account was potentially compromised. I recommend that you, no matter what, change your password ...

 

However, if you want to see whether or not your account was specifically made unsafe, there is an answer. Meet LeakedIn (ten points to its creators for the name), which will hash your password client side, and check that value against what leaked. It’s a safe way to check and see if your password was lade bare. [As always: use at your own risk.]

 

Oh, and if you were compromised, you get one of these, I just found out:...

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PR teams can boost SEO (and sales) through Twitter: Here’s how | PR Daily

PR teams can boost SEO (and sales) through Twitter: Here’s how | PR Daily | Public Relations & Social Media Insight | Scoop.it
A study shows that the more tweets a URL receives, the better its search ranking. PR professionals can (and should) benefit from this revelation.

 

According to a study performed by U.K. digital agency Branded3, there is a strong positive correlation between the number of tweets of a URL, and its corresponding Google ranking.

The study suggests that a Web page’s search rankings start to improve when its URL has received 50 tweets, but the real benefits start to accrue after it’s tweeted more than 1,000 times.

 

Public relations teams are often responsible for the content organizations publish. As a result, it’s important to consider how they can build rank and visibility for their organizations’ websites by fine-tuning their Twitter strategy and working more closely with their Web marketing teams....

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How to Save a Sputtering Social Media Program | {grow}

How to Save a Sputtering Social Media Program | {grow} | Public Relations & Social Media Insight | Scoop.it
The first step is to understand why social media programs fail. After you identify the pitfalls, you can devise a response.

 

The numbers don’t look good. The social media conversation around your brand looks worse. Even though you’ve put in a herculean effort, you always run out of time, money, and people. The management team, already dubious about social media smells blood in the water.

 

How do you turn the ship around? What can you do now that demonstrates that you have a grasp on the realities of your program and have a realistic strategy for getting back on track?...

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Viral Video of Shell Oil Party Disaster Is Fake, Unfortunately | Gawker

Viral Video of Shell Oil Party Disaster Is Fake, Unfortunately | Gawker | Public Relations & Social Media Insight | Scoop.it
If this video of a PR disaster at a private party hosted by Shell Oil atop of Seattle's Space Needle last night seems too good to be true, that's because it is.

 

The video is a hoax, but a very good one!

 

The story went that this video was shot by an Occupy Wall street protester named Logan Price who infiltrated a private party called "New Frontiers" thrown by Shell to celebrate the impending expansion of offshore drilling operations into the Arctic. Shell set up a replica of the Kulluk oil rig that will be doing the drilling and invited the widow of the man who designed the rig to symbolically "tap the arctic" and fill her glass with liquor poured from the top of the model rig. But, whoops, the pump malfunctioned and spewed all over her. Now that's symbolism!

 

"if Shell can't even handle a three-foot replica of a rig that pumps booze, how is the company going to fare in the Arctic deep?" laughed Tree hugger. The story was also picked up by the Seattle Post Intelligencer, Gothamist and our geeky cousin Gizmodo.

 

[Badvocates  target Shell in a hoax that keeps on giving. Wonder if it is truly effective? - JD]

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10 Reasons Why Your Press Release Sucks

10 Reasons Why Your Press Release Sucks | Public Relations & Social Media Insight | Scoop.it
Press releases will continue to be the workhorse of public relations, even after social media has allowed businesses to engage directly with customers. Here are 10 mistakes to avoid when pitching one.
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Are You Trapped in the PR Twilight Zone? | The PR Coach

Are You Trapped in the PR Twilight Zone? | The PR Coach | Public Relations & Social Media Insight | Scoop.it

One of the challenges with public relations, marketing or social media is the temptation to do more instead of better communication. I call this the PR Twilight Zone....

 

Public relations is caught in the same spiral. The “old” style of PR doesn’t work any more. News releases need to be reinvented. Pitching has changed dramatically. Bloggers have influence. Me-me-me media relations turns off reporters and carpet bombing the media no longer works.

 

Here's how to escape the PR Twilight Zone...

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New Content Curation Tool: RebelMouse

New Content Curation Tool: RebelMouse | Public Relations & Social Media Insight | Scoop.it

Excerpted from article on Poynter.:

"The new Web service uses the links and photos you share on Twitter or Facebook to populate a Web page.

 

For an individual journalist, RebelMouse can build a website that harnesses all your social media curation work into a Web product.

 

For a news organization, RebelMouse could also be a tool for aggregation projects. One page could represent all the content your news staff is tweeting. Another one could pull in content from a hashtag for a crowdsourcing project.

 

Visually, RebelMouse looks a lot like Pinterest. Functionally, it is in the same product space as Storify, but different in key ways:

 

- More permanence;

- More automation;

- No embedding, yet.

 

Pricing is extremely affordable — free for basic usage, and if you want to use the site at a custom domain name (instead of rebelmouse.com/username) it’s $3 a month for an individual or $3 a week for a company."

 

Read full article here: http://j.mp/Kz2XD4

 

Request an invite here: http://www.rebelmouse.com

 


Via Giuseppe Mauriello
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Michelle Gilstrap's comment, June 9, 2012 8:27 PM
Good information
Jeff Domansky's curator insight, June 29, 2013 7:22 PM

Rebel Mouse is a useful tool for bringing together social media curation into one usable platform and presentation. I use it and like it.

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How to Tell a Great Story | Inc.

How to Tell a Great Story | Inc. | Public Relations & Social Media Insight | Scoop.it
Use this seven-step process to develop and tell a business anecdote that will you help close the deal.

 

There are few sales tools more powerful than stories, if they're appropriate and well-told. Because they are always about people and events that changed people's lives in some way, anecdotes create emotion and interest. They teach without preaching. They paint mental pictures that are worth a thousand buzzwords.

 

[Image credit: BigStock Photo]

 

[Great storytelling tips - JD]


Via Gregg Morris
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7 Different Ways to Present Your Product and Service and Stand Out (If You Can Stand Up To the Challenge) | Business 2 Community

7 Different Ways to Present Your Product and Service and Stand Out (If You Can Stand Up To the Challenge) | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Everybody wants to stand out in the business world.

 

...Where content writing is concerned, however, you don’t need to lay down top dollar in order to make your products or services stand out. Often, it’s a matter of laying out your words in the right way – after all, direct communication is one of the most persuasive things there is.

 

You don’t just want your products and services to sit on the (virtual) shelves of your business – you need the right pep to get the process moving. Without further ado, here are 7 different ways to present your product or service and stand out – but beware, not all of these strategies will work equally for all companies! Choose wisely!...

 

[Several really smart content marketing strategies - JD]

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10 No-Nonsense Ways to Build Backlinks | @ProBlogger

10 No-Nonsense Ways to Build Backlinks | @ProBlogger | Public Relations & Social Media Insight | Scoop.it

My “World’s Simplest SEO Formula for Great Rankings” is:
1. Craft amazing content that’s built for readers, not search engines.
2. Get great links to that content.

 

Okay, so SEO can obviously be a lot more complex than that, but if you’re a blogger just looking for the essentials, that two-step process is actually relevant.


The problem most bloggers run into is this: how do we actually get those “great links” to our content?


Today I’d like to break down a “no-nonsense” guide to attracting (and outright earning) some powerful links. We’ll skip stuff like forum profiles and social media bookmarking. The links we’re going after are going to be powerful and actually send us traffic....

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#ShellFAIL Viral Campaigners Exposed (VIDEO)

#ShellFAIL Viral Campaigners Exposed (VIDEO) | Public Relations & Social Media Insight | Scoop.it
Greenpeace, the Yes Lab, and members of the Occupy movement are claiming responsibility for a set of actions that have focused intense attention on Shell's Arctic drilling program.

 

Activists claim responsibility for viral sensation, corporate makeover.

 

Greenpeace, the Yes Lab, and members of the Occupy movement are claiming responsibility for a set of actions that have focused intense attention on Shell's Arctic drilling program....

 

The centerpiece of the action was a lavish party in the Space Needle, in which a model of an Arctic-bound oil rig "accidentally" spewed liquid in the face of the rig designer's "widow"—actually 84-year-old Occupy activist Dorli Rainey, well-known for having been brutally pepper-sprayed in the face by Seattle Police during Occupy protests last fall....

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Many Financial Services Firms Flunk PR, Survey Says | Institute for Public Relations

Many Financial Services Firms Flunk PR, Survey Says | Institute for Public Relations | Public Relations & Social Media Insight | Scoop.it
While more than 77% financial industry communications professionals feel their company’s reputation will improve this year, many challenges remain, according to a survey of 150 communications executives at leading financial institutions.

 

Chief among the issues they face: negative public perception, which was cited by nearly eight in ten (78%). This is most likely the result of the lingering aftermath of the financial meltdown in 2008, which led to “The Great Recession.” This is borne out by the fact that nearly all of our respondents (96%) said that financial services companies invited negative public perception because of their actions or inactions.

 

I noted with interest that 74% of those we polled believe that increased regulations of the financial services industry will help their firms improve reputations and trust with customers faster....

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LeakedIn: Is your password safe?

LeakedIn: Is your password safe?...

 

We have some bad news. 6.5 million LinkedIn passwords (unsalted SHA-1 hashes) were allegedly leaked, and many of those have already been cracked. (See Chris's post for more info.) Some of us were victims, and we want to help you find out if you are a victim, too.

 

Just provide your password (which we hash with JavaScript; view source to verify) or a SHA-1 hash of your password below, and we'll check....

 

[Handy tool.  Change password immediately - JD]

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Nobody Remembers Brands on Social Media—and Other New Stats from Edison Research - The Measurement Standard

Nobody Remembers Brands on Social Media—and Other New Stats from Edison Research - The Measurement Standard | Public Relations & Social Media Insight | Scoop.it
For the price of your email address, the guys over at Social Habit will give you the new Edison Research/Arbitron survey on social media. It's well worth it. Below are a few highlights: People are liking brands more...

 

(33% of users of social networking sites follow brands. That's up from 25% last year, and 16% the year before. This year, 36% of social network users said "none" when asked which social network most influenced their purchase behavior. That's way down from last year's 68%.)

 

...but almost nobody remembers one they like.

(When asked "Think about the companies, brands, products, and services you enjoy following on social network sites. What is the first ONE that comes to mind?" only 332 out of 2,020 people polled responded, and the most frequent company mentioned was Nike, with just 9 mentions.)...

 

[Great post loaded with research insight for PR & marketing - JD]

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KDPaine's PR Measurement Blog: Measurement of Influence may be even more misunderstood than engagement

KDPaine's PR Measurement Blog: Measurement of Influence may be even more misunderstood than engagement | Public Relations & Social Media Insight | Scoop.it

...There are four key criteria for determining who is influential to you stakeholders online:

- Frequency. How often are they writing about topic
- Relevance, i.e. are they writing about topics that are relevant and interesting to your stakeholders, are they producing content that is interesting to them.
- Resonance – do stakeholders find the content interesting enough to forward, share, like or retweet?
- Trust – do people actually trust the information that those influencers are putting out there...

 

[An excellent look at online influence, measurement, evaluation and monitoring from KD Paine - JD ]

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7 Creative and Effective QR Code Examples from Around the World | Content Marketing Institute

7 Creative and Effective QR Code Examples from Around the World | Content Marketing Institute | Public Relations & Social Media Insight | Scoop.it
With smartphone use increasing all the time, content marketers need to learn how to connect with their audience using mobile. QR codes can be a creative and affordable solution. Check out these 7 effective QR code examples from around the world.

 

In February 2012, comScore released a report that shows that 42 percent of mobile phone users in the United Kingdom, Germany, France, Spain, and Italy are smartphone owners. And Morgan Stanley predicts that by 2014, mobile web usage will have overtaken conventional desktop usage.

 

Why does this matter? As a content marketer, you need to figure out how to connect with your audience using mobile. One easy way to get it done: the QR code.

 

QR Codes have to be useful, not just a modern ornament.

 

The key to taking advantage of QR codes is simple: make sure the landing page of your QR code is relevant to your audience, opportunistic and traceable. Don’t use QR codes to direct users to a conventional web page....

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The 10-Step Content Marketing Checklist | Copyblogger

The 10-Step Content Marketing Checklist | Copyblogger | Public Relations & Social Media Insight | Scoop.it
Don't try to rush to Step 10 of the checklist when Step 3 is still giving you trouble.

 

If I was going to boil it down to its absolutely simplest form, I’d say that content marketing is communicating with potential customers in a way that:
- An audience actually enjoys paying attention to, and that
- Demonstrates to that audience that you would be a good person to do business with.


Combining those two “simple” factors can be a little tricky to execute, though.


So today, I’m offering a checklist to make sure you’re building your content marketing on the right foundation....

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New York utility: 'We use video for our media relations' | PR Daily

New York utility: 'We use video for our media relations' | PR Daily | Public Relations & Social Media Insight | Scoop.it
New York's Con Edison includes videos featuring employees in its press releases, customer emails and employee communications. The power of the medium is immediate.

 

Con Edison, the utility that provides electric power to most of New York City and New York's Westchester County, is a company with a lot to say about energy conservation, efficiency, and its employees.


Over the past few years, the company has discovered that video makes saying those things a lot easier.

 

"We've really embraced video in our communications," Ann Cameron, director of creative services for Con Edison, told an audience at Ragan Communications' PR and Media Relations Best Practices Summit at her company's headquarters. "We use video to have conversations with our customers, we use video as a PR tool for our media relations work, and we use video to tell our corporate story."

 

Instead of messages coming from a faceless company's press release, they now come from personable, friendly Con Ed employees speaking directly to the viewer. The public, its own employees, and the media have all taken notice....

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Reddit: A Beginner's Guide | Mashable

Reddit: A Beginner's Guide | Mashable | Public Relations & Social Media Insight | Scoop.it
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.

 

To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.

 

But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.

 

Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).

 

Read more: http://on.mash.to/Ke9Bil

 

[A really good walk through of Reddit - JD]


Via Martin Gysler
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McDonald's exec: 'You don't control' social media | PR Daily

McDonald's exec: 'You don't control' social media | PR Daily | Public Relations & Social Media Insight | Scoop.it
The fast-food giant's director of social media explains the company's Twitter strategy (including its #MeetTheFarmers hashtag incident) and approach to blogger outreach.

 

Social media has a universal truth, according to Rick Wion, director of social media for McDonald's U.S.A.


"You don't control things. You can only hope to steer things in certain directions."

 

Over the past few years, McDonald's has aptly maneuvered the social-media steering wheel. Despite a wrong turn here and there, its video campaigns, hashtags, and blogger outreach have paid off....

 

[Some good social media lessons - JD]

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