Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Everyone’s Favorite Gadget Geek, David Pogue, to Join Yahoo

Everyone’s Favorite Gadget Geek, David Pogue, to Join Yahoo | Public Relations & Social Media Insight | Scoop.it

By Marissa Mayer


I am thrilled to announce that award-winning columnist, best-selling author, and TV host David Pogue will be joining Yahoo. David will lead a major expansion of consumer tech coverage on Yahoo and will publish columns, blog posts and video stories that demystify the gadgets, apps and technology that powers our users’ daily lives.


Yahoo is in a unique position to bring to life great editorial about the technology consumers are using every day. David is tremendously talented, has a great sense of humor, and is gifted at explaining technology.  He also just happens to be one of the nicest and most positive people I’ve met. He has always been one of my favorite journalists, and I can’t think of a better person to make technology more accessible and helpful for the hundreds of millions of people who come to Yahoo every day.


We can’t wait for David’s first pieces. In the meantime, here is a taste of the humor, irreverence and know-how that David brings to Yahoo. Enjoy!

Jeff Domansky's insight:

While it's a fascinating strategic hire for Yahoo, it was also interesting to note that CEO Marissa Mayer announced it on the company's blog personally. That's quite a change from the old newswire corporate announcements and it's certainly going viral on social media. PR strategists take note.

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12 tips for effective mobile marketing

12 tips for effective mobile marketing | Public Relations & Social Media Insight | Scoop.it
All the best insights and advice from our last live discussion on how to develop a successful mobile marketing strategy...12 mobile industry leaders offer tips and perspectives.
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Just In: The State of Content Marketing in 2014

Just In: The State of Content Marketing in 2014 | Public Relations & Social Media Insight | Scoop.it

Our friends at Content Marketing Institute paired with the amazing MarketingProfs and released their 4th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America.


As we’ve come to expect from their reports, this one is brimming with clearly presented data and sharp insights into the state of content marketing today.


To summarize:

- More B2B content marketers consider their techniques effective (42%, up from 36% last year)

- Companies are taking content marketing seriously, increasing budgets and assigning dedicated employees to content, but most organizations are still in the early stages of full adoption

- Content marketers who have documented content strategies are more effective, and face fewer content marketing challenges overall


Here are a few in-depth looks at the study’s findings...

Jeff Domansky's insight:

Valuable data and social marketing insight.

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Margarita Bojórquez's curator insight, October 21, 2013 12:03 PM

Razones para apostar al marketing de contenidos

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7 Ways to Fail Miserably With Content Marketing | Search Engine Journal

7 Ways to Fail Miserably With Content Marketing | Search Engine Journal | Public Relations & Social Media Insight | Scoop.it

Random dabbling with social media content won’t get you anything. You’d, at best, need a performance-based approach to social media marketing, as Jon Wade at Clickz.com points out.How do you get the best of social media without spending too much time, an arm, and a leg? What rules should you set-aside for yourself before venturing out with your social media accounts?Here are a few tips for you...

Jeff Domansky's insight:

Content marketing can drive real results, but you have to manage it right. This post covers 7 of the top gaffs you want to avoid when authoring content.

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A Quick Reference Guide to Integrated Marketing

A Quick Reference Guide to Integrated Marketing | Public Relations & Social Media Insight | Scoop.it

There are several components to an integrated marketing communications (IMC) plan, but you don't need to focus on every one. Choose the best for you!


Every time I have an opportunity to explain the concept of integrated marketing, I can see the sands quickly running through my listener’s hourglass attention span as I struggle to rattle off all the channels and activities. Trying to name and dissect the various components during a brief conversation is like getting called on to recite the human skeletal system two minutes before the bell rings. Let’s see…there’s the uh…


Recalling all the pieces into a written plan is no less daunting. A thorough integrated marketing communications (IMC) plan is one that coordinates messages and activities across various channels to achieve a common goal. Simply put, this means that IMC leaves nothing out. Good ol’ paper-based direct mail is in there with digital marketing. High-dollar advertising can ride alongside grassroots, get-out-in-the-community public relations.


Does this mean that your plan needs to include every channel? Not at all. While IMC recognizes the synergistic value of a coordinated set of marketing activities, this doesn’t mean that you have to do everything. Just make sure that everything you do aligns with an overall big picture strategy, is appropriate for the audience(s) you want to reach, and can be accomplished with your available resources....

Jeff Domansky's insight:

Here's a comprehensive guide to integrated marketing.

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How to Incorporate Analytics into Your Pinterest Marketing Strategy

How to Incorporate Analytics into Your Pinterest Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

Given these statistics, it’s obvious that Pinterest definitely is a player, here to stay, impossible to ignore.


Many companies finally have jumped on the bandwagon and created a few boards and started pinning, but most still are flying blind in regard to Pinterest and analytics.


In this article, we are going to evaluate Pinterest analytics methods and tools, and discuss how to use them effectively to improve your Pinterest marketing strategy....

Jeff Domansky's insight:

Really practical tips for better Pinterest marketing by using analytics to guide your program.

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Clifford Petry's curator insight, October 20, 2013 1:31 PM

This is truly needed in Pinerest

Ali Anani's curator insight, October 21, 2013 12:57 AM

Timely and very useful post

Natalie den Engelse's curator insight, October 21, 2013 7:12 AM

Great guide!

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The Two Parallel Styles of Small Business Content Marketing

The Two Parallel Styles of Small Business Content Marketing | Public Relations & Social Media Insight | Scoop.it

Content has been the big play for over a year now in the world of marketing.


Content has been the big play for over a year now in the world of marketing. It’s the glue that holds social media marketing and search engine marketing together and it’s becoming so prevalent that the old ways (the ones everyone started using this year) are already starting to become obsolete.


Don’t get me wrong – the techniques themselves still work. The problem is that everyone is starting to get it. The competition level for content marketing at the small business level has gone from non-existent at the beginning of 2013 to hyper-competitive before the end of the year. It’s too easy, too important, and has too many people talking about it for most companies to miss.


Perhaps as bloggers, we did our jobs right. Now, we’re faced with a dilemma – taking it to the next level. Thankfully, the strategy is pretty much the same with an expansion into a two-style mode. By going with this format, you’ll be able to stay ahead of the competition that is starting to catch up to you...

Jeff Domansky's insight:

How to keep up with content change.

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Creating Marketing Messages that Resonate #FutureM

This was marketing brilliance this morning — and we hadn't even rolled up to the FutureM Boston conference yet. There they were, two awesome young musicians, a violinist and a cellist, banging out tunes so crisp, so beautiful, that even the smartphone and tablet-obsessed morning Boston commuters gave a look. One commuter even approached the duo in between songs and asked if they do weddings.


Just Play Your Music

We asked the musicians if this was some sort of social experiment — similar to what the Washington Post did. The Post won a Pulitzer after it disguised violinist virtuoso Joshua Bell in a subway station and took note of the ways people noticed — or ignored — his brilliant playing....

Jeff Domansky's insight:

Brilliant marketing advice In this post is captured beautifully in this phrase: "Just play your music."

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Why Your PR Isn't Working (and How to Fix It)

Why Your PR Isn't Working (and How to Fix It) | Public Relations & Social Media Insight | Scoop.it

Learn why most PR stinks, and how to fix it.


Hired a new executive? Write a press release. Painted a wall in your office? Duh -- press release, everyone is going to want to hear about that. Shipped a teeny tiny feature? To the press release we go!


Here’s the problem -- we've already established that reporters aren’t over the moon about inboxes chock-full of press releases, and the act of writing them isn’t particularly thrilling for any marketer. And yet, I think the heart of the problem has less to do with the age-old argument of whether press releases work or not, and more to do with the need for a seismic shift in how we think about media relations....

Jeff Domansky's insight:

Rethinking press releases and media relations with these useful basic tips.

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MTD's curator insight, October 18, 2013 12:07 PM

Funny and absolutely true examination of why PR needs to be thoughtful and considered. Rushing to get news of everything you do, at every level, out into the world just clogs the minds of the audience. 

Randi Thompson's curator insight, October 18, 2013 6:08 PM

When was the last time that you sent out a press release?

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20 Ways to Dominate YouTube

20 Ways to Dominate YouTube | Public Relations & Social Media Insight | Scoop.it

Allow me to take a moment to share with you what works on YouTube. I’ve found that these 20 tips will turn your videos into overnight sensations and capture the attention of the masses. Granted, it doesn’t happen overnight and a fair amount of work is required, but the phenomenal results––if you follow all of these ideas––will bring tremendous attention to your brand.

Jeff Domansky's insight:

Excellent video and content marketing tips. Practical tips you can put into action immediately. 9 / 10

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Five mobile shoppers to watch

Five mobile shoppers to watch | Public Relations & Social Media Insight | Scoop.it

Aimia has released a report on mobile shoppers, from those who routinely use devices for research (Exploiters) to those who are more influenced by in-store experiences (Traditionalists).


Mobile-assisted shoppers (or m-shoppers) are a relatively new species in the retail jungle: 21% of today’s consumers use mobile devices in stores to assist with their shopping, according to a new report from loyalty management company Aimia.


The study, which surveyed 3,000 consumers in Canada, the U.S. and the U.K., reveals five groups of shoppers who use mobile in varying degrees when it comes to making purchase decisions online and in-store. Below is a snapshot of who these mobile-savvy consumers are, what makes them tick and the implications for retailers...

Jeff Domansky's insight:

Valuable research on mobile shopping trends and consumers for content marketing, PR and Marketing pros.

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malek's curator insight, October 18, 2013 7:35 AM

Five mobile shoppers to watch in this busy retail season in Canada.

Note that the die-hard retail outlet fans (traditionalist) represent more than 40% in the test result. They still use mobile to collect info or ASK for advice (mobile, social media Combo).