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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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How To Optimize Your Pinterest Images [INFOGRAPHIC]The Content Strategist

How To Optimize Your Pinterest Images [INFOGRAPHIC]The Content Strategist | Public Relations & Social Media Insight | Scoop.it
Pinterest is a visual website, and brands must keep that in mind when trying to build their following on the rapidly expanding platform.

 

“More than 12 million users [are] posting pictures to the image-based social network,” according to Mashable. The blog posted an infographic created by Pinnable Business on the best methods to employ when it comes to posting unique images to Pinterest....

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Journalists still value press releases and phone conversations more than social media channels | Hypertext

Journalists still value press releases and phone conversations more than social media channels | Hypertext | Public Relations & Social Media Insight | Scoop.it

...When we asked journalists to rate how useful they find social media channels, we also asked them to rate two more conventional information sources commonly used by journalists, corporate websites and the good old fashioned press release. The results surprised us – the participating journalists scored press releases higher than any other information source in terms of how useful they are for researching articles, closely followed by corporate websites....

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50 Successful Blogs That Prove You Don’t Have to “Blog About Blogging” To Create A Winner

50 Successful Blogs That Prove You Don’t Have to “Blog About Blogging” To Create A Winner | Public Relations & Social Media Insight | Scoop.it

Today I’m going to bring you 50 successful blogs of all sizes and in a huge variety of topics, to prove once and for all that blogging can be used to build an audience in nearly every topic imaginable....

 

[Great post and analysis of successful "everyday" blogs from Greg Ciotti - JD]

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Track Impact of Social Media on Public Relations — Full Frontal ROI

Track Impact of Social Media on Public Relations — Full Frontal ROI | Public Relations & Social Media Insight | Scoop.it
Nichole Kelly describes the ways you can track the impact that social media has on your public relation campaigns.

 

Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference?


This post will focus on six metrics you can use to measure the impact of social media on public relations (PR)....

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An example of Instagram and Pinterest awareness campaigns - Smart Insights Digital Marketing Advice

An example of Instagram and Pinterest awareness campaigns - Smart Insights Digital Marketing Advice | Public Relations & Social Media Insight | Scoop.it

A case study of how a family-run business gets an edge by using the latest social media tools

 

McKay Flooring are a family business established for 40 years. I think they give a great example of how smaller businesses can be creative in using social media marketing to expand their reach.

 

What caught my interest was the way that they use some of the newer social media marketing platforms like Pinterest and Instagram for competitions. These are all promoted through their blog, which is also a great example of how a specialist blog can act as a social hub for campaigns, while also building the credibility of a company by using testimonials and linking to product categories on the main site....

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Key Insights from Altimeter’s Digital Influence Report – The Buzz Bin

Key Insights from Altimeter’s Digital Influence Report – The Buzz Bin | Public Relations & Social Media Insight | Scoop.it

By Priya Ramesh (@newpr) Last week Altimeter's principal analyst, Brian Solis released the Digital Influence Report to help us understand the tenets of digital influence marketing; how to identify individuals with a social capital to increase word-of-mouth for your brand and ultimately measure their impact or “digital influence” on your maketing efforts....

 

So this report from Brian Solis definitely helped affirm some of our hesitations to use certain software applications that claim to measure “influence” and strengthened our understanding of how to best leverage some others. I have tried to summarize what I think are some of the key learning points from a digital measurement perspective....

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Pink slime, be gone! How grocers avoided a PR crisis | GroundFloor Media Rapid Response

Pink slime, be gone! How grocers avoided a PR crisis | GroundFloor Media Rapid Response | Public Relations & Social Media Insight | Scoop.it
Lean, finely textured beef—commonly known as pink slime—became a hot topic this month, and the companies using it responded in time to avert disaster.

 

...What is notable about the campaign is not necessarily how quickly it spread, but how quickly the USDA and the affected companies acted—in stark contrast to the slow and tone-deaf response from the Susan G. Komen foundation as its crisis unfurled. In the case of pink slime, companies quickly overcame the usual obstacles to getting rid of a controversial product and made a commitment to their customers, averting a full-blown crisis....

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Don’t Overreact to a Potential Social Media Crisis - Digital Influence Mapping Project

Don’t Overreact to a Potential Social Media Crisis - Digital Influence Mapping Project | Public Relations & Social Media Insight | Scoop.it

We do a lot of crisis management and crisis training for clients. There are certain new “truths” about how crisis can unfold across digital and social media that can put business at risk. The irresponsible videos from rogue employees at Domino’s Pizza, the thoughtless tweets from Kenneth Cole, and Tesco's struggle with an angry customer all had an impact on business.

 

The truths or qualities of social-fueled crisis are unmistakable. In social media, they can flare faster. Messages in social media can jump into traditional media thus flaring a lot more social media. Brands are held accountable online for how they respond (was it fast enough, sincere enough, contrite enough). Hacktivists have mastered the art of the groundswell and can move more nimbly and aggressively that most multi-national corporations. And so on....

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The State of the Content Industry | The Content Strategist

The State of the Content Industry | The Content Strategist | Public Relations & Social Media Insight | Scoop.it
From Napster to Craigslist, Netflix to mommy blogs, perhaps no industry has been as severely disrupted in the past two decades as media.

 

Content continues to evolve at a rapid pace, changing the way information is compiled, consumed, shared and monetized. At the 2012 SXSW Interactive festival, media mogul Barry Diller offered some words of warning to those unprepared for the sea-change: “Unless you are adapting every day to what is possible, you really will be wiped away.”

 

At the forefront of this shift is the re-emergence of original, quality content and the surge in brands acting as publishers. Add to this changing landscape a redefining of journalism, shaped by social media, and the latest disruption in the broadcast industry, and media analysts see an industry that is both exciting and unsettling....

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The Internal Collaboration Generator Chart of Responsibilities | Deirdre Breakenridge

The Internal Collaboration Generator Chart of Responsibilities | Deirdre Breakenridge | Public Relations & Social Media Insight | Scoop.it
In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #2 is the Internal Collaboration Generator.

 

This practice focuses on the communications professional who appreciates how social media collaboration starts on the inside of the organization. Because social media moves across the organization, it’s imperative for you work more closely with your own department, as well as with other departments including Advertising, Marketing, Web, IT, HR, Legal, Sales, etc. The Internal Collaboration Generator knows it’s time to break down the silos for greater internal sharing and effective communication, which begins on the inside of the company and then goes outward to the public....

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When is the Best Time to Tweet?

When is the Best Time to Tweet? | Public Relations & Social Media Insight | Scoop.it

We all want our tweets to get noticed, read and retweeted—whether they are your personal tweets or you are tweeting on behalf of a brand. The purpose of this blog post is to give you some information about what research says about the best time to tweet and show you some tools so you can tailor your tweeting times to your followers’ habits....

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Introducing the Small and Medium Business Social Media Toolkit - Dell Community

Introducing the Small and Medium Business Social Media Toolkit - Dell Community | Public Relations & Social Media Insight | Scoop.it

Dell’s small and medium business team has produced a new guide for any small or medium business owners or entrepreneurs who is looking to embrace or further develop their use of social media, and who may want a helping hand to get started....

 

The Small and Medium Business Social Media Toolkit is a beginner’s guide to social media, seen through the lens of small and medium business....

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Jerry Sandusky scandal has cost PSU $5.7 million | CentreDaily.com

Jerry Sandusky scandal has cost PSU $5.7 million | CentreDaily.com | Public Relations & Social Media Insight | Scoop.it
The child sex abuse scandal has cost Penn State $5.7 million as of the end of January.

 

According to the latest information from the university, the $5.7 million includes almost $4 million for the internal investigation the university is having an outside attorney manage, along with related crisis communications.

 

The total bill is up from $3.2 million as of the end of 2011. The university released those numbers in February....

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Twitter Users Crave News Updates [STUDY]The Content Strategist

Twitter Users Crave News Updates [STUDY]The Content Strategist | Public Relations & Social Media Insight | Scoop.it

In a recent study, 31% of Twitter users said that they follow bloggers that put out original content, while 33% claim to follow news organizations according to AYTM Market Research. And 42% of those surveyed follow brands.

 

“Businesses have the ability to appeal to Twitters users on multiple fronts by using a comprehensive social media marketing strategy,” says the Brafton News article. “Focusing on providing branded content that is timely and engaging will attract prospects looking for company information and news.”....

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The 10 most influential financial journalists and publications | PR Daily

The 10 most influential financial journalists and publications | PR Daily | Public Relations & Social Media Insight | Scoop.it
The Wall Street Journal is tops among publications, but for individual journalists The New York Times holds the most influence.

 

The recent Gorkana Group Survey of Financial Journalists sought to determine the most influential financial publications and journalists. To do so, it surveyed 349 financial journalists in the U.S. Among those reporters, The Wall Street Journal was the most influential, with nearly 72 percent nominating the paper....

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Has PR Become a ‘Lightning Rod of Mistrust’?

Does the public relations industry have a trust and reputation issue? Lord Bell, head of Bell Pottinger, thinks so, saying that PR has become a lightning rod of mistrust.

 

...Lord Bell sees “no solution to [the] issue,” of public relations’ reputation challenges, he tells The Holmes Report’s Arun Sudhaman, believing that “We [have] become the lightning rod for that mistrust. It is something we have to learn to live with. That makes us an easy target for the media.”

 

Lord Bell would know. As we have pointed out in this blog and in other forums, he and his firm have a way of attracting unwanted attention. Last March, PRSA wrote in The London Evening Standard that Lord Bell’s assertion that “everyone is entitled to representation so long as it does not involve doing anything illegal” should be placed in further context — that a public relations professional’s work also must not involve doing anything unethical....

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Survey on the state of the PR profession: budgets mostly up, measurement on the rise

Survey on the state of the PR profession: budgets mostly up, measurement on the rise | Public Relations & Social Media Insight | Scoop.it
The USC Annenberg Strategic Communication and Public Relations Center published its seventh bi-annual Communication and Public Relations Generally Accepted Practices (GAP VII) study today.

 

...The study found that budgets are mostly up, measurement and evaluation are on the rise, public relations/communications (PR/COM) has its seat at the table and agency-of-record relationships are vanishing....

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The Hunger Games’ Social Media Campaign: A Case Study in Content Marketing | Radian6

The Hunger Games’ Social Media Campaign: A Case Study in Content Marketing | Radian6 | Public Relations & Social Media Insight | Scoop.it

The Hunger Games just enjoyed a record-smashing opening weekend, fueled in part by an impressive social media strategy.  The campaign is a case study for how movie studios should be marketing theirfilms on social, and provides a broader lesson in content marketing for any brand.

 

The Hunger Games’ social media team put together an immersive, multi-platform campaign that focused on three of the main themes that run through the novel....

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How to engage journalists through social media [Infographic] | Hypertext

How to engage journalists through social media [Infographic] | Hypertext | Public Relations & Social Media Insight | Scoop.it
We interviewed 72 UK journalists to find out how they use social media in their jobs.

 

[This is a helpful media relations tool... JD]

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5 Tips for Using Social Collaboration to Inform Your Content Strategy

5 Tips for Using Social Collaboration to Inform Your Content Strategy | Public Relations & Social Media Insight | Scoop.it

A secret to success in today’s communications arena is not just the actual production of content, but incorporating the voices of our social audiences into the content mix by building social collaboration into the strategy. In other words, it’s an exercise in agile engagement, in which the brand listens to what people are talking about in networks, and uses that information to shape and guide content development to serve audience need – and gain their interest.

 

The efforts your brand commits to building social collaboration as part of its strategy will be repaid with an engaged audience that trusts your brand’s content, and is willing to share it with their own social graphs....

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10 Reasons Business Blogging is Better than Facebook [Infographic] | Social Media Today

10 Reasons Business Blogging is Better than Facebook [Infographic] | Social Media Today | Public Relations & Social Media Insight | Scoop.it

This Friday’s infographic compares business blogging with Facebook and builds a case as to why blogging is the better marketing strategy.

 

Now I’m a HUGE Facebook fan myself (especially with the new Timeline!) but if you’re not blogging, you’re missing out on some important business benefits! In addition trying to build your own brand on someone else’s territory is always risky.

 

Going by my own experience, here are 10 reasons why business blogging is better than Facebook....

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The Tactics You Need to Capitalize on the Fast Pace of Social Media

The Tactics You Need to Capitalize on the Fast Pace of Social Media | Public Relations & Social Media Insight | Scoop.it
Learn how to be more agile in social media marketing so you can both manage PR disasters, and leverage new opportunities.

 

...So here are some tips to help you be a more agile social media marketer that can both capitalize on social opportunities, and repair brand damage -- but hopefully more often, it's the former....

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Content Surplus as a Bankable Trend: Content Curation and the Future as seen by Steve Rubel

Content Surplus as a Bankable Trend: Content Curation and the Future as seen by Steve Rubel | Public Relations & Social Media Insight | Scoop.it

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

 

Here a few highlights from the article:

 

"Content surplus as a bankable trend: In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

 

Steve’s top tips for being a quality curator:

 

a) Be knowledgeable and well read on your subject matter of choice;

 

b) Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;

 

c) Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

 

People want to connect with the human element of a brand and those that work for the organisation.

 

Journalists and media are now community managers. The have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

 

Steve’s top three emerging trends for media?

 

1) Building business models that incorporate curation;

 

2) Increased data mining and analytics about real-time engagement with media content;

 

3) The increased importance of facebook’s open graph.

 

 

Read the full article http://j.mp/H17F45

 

Original video: http://www.youtube.com/watch?v=lSRhDqeBtmg


Via Giuseppe Mauriello, Robin Good
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PR Dummies: How the Big Deals Get Done

PR Dummies: How the Big Deals Get Done | Public Relations & Social Media Insight | Scoop.it
Public relations encompasses a multitude of skills: audience analysis, persuasive communication, business savvy. There are those who do all of these things poorly.

 

These are the PR Dummies. The dumbest of the dumb, every week.

 

How do acquisitions for companies worth hundreds of millions of dollars get done? Generally not through unsolicited emails to the "tips" line of one of that company's media properties. Although you never know....

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The New York Times Plays Devil’s Advocate to God’s Messenger

The New York Times Plays Devil’s Advocate to God’s Messenger | Public Relations & Social Media Insight | Scoop.it
Then there is the matter of Goldman’s CEO Lloyd Blankfein, often portrayed as a cross between the Simpson’s Montgomery Burns and Mitt Romney; a big business advocate, evil in nature, who believes companies are people.

 

Who is Greg Smith, and why do we care? He was an employee who quit Goldman Sachs in a public way and posted it in a New York Times op-ed. The better question is why should we care? After all, Goldman Sachs probably has had staff quit before for a whole host of reasons, from better opportunities to being disillusioned, to just not meeting the expectations or needs. Gee, I have had some really good people quit the firm where I work, and quit on me for that matter. It's not news; it's

life.

 

Work is just that, work. Some love it, some hate it, and some find it a calling; others just work because they need to pay the bills. I work because I enjoy what I do, but also because I get bored doing nothing, and I can certainly use the money. So what is Greg Smith's deal that so many are now paying attention?...

 

[Apologist for Golman Sachs crisis - JD]

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