Whether you’re watching Freddy Krueger or an Alfred Hitchcock movie, there’s a typical 4-step approach that filmmakers take to scaring you half to death.
Now, let’s assume that you, your company or your client is involved in something that’s controversial, inappropriate, dangerous, stupid or even illegal.
The story quickly grows into a disaster when an allegation is made via social media, given credibility by newspapers and then mishandled.
1. Most allegations could have been predicted, but weren’t.
2. The story (tension) builds while the accused tries to avoid the issue.
3. The story (tension) keeps building until the accused feels forced to make a poorly thought-through denial or weak apology.
4. The tension eases momentarily, while the “subject” believes they’ve skated past the potential disaster.
5. The story (tension) surprisingly explodes since the press is now looking for blood. (I couldn’t resist tying closely back to the horror movie premise.)
Understanding this sequence, you had better...
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