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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
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Public Relations Disasters Are a Lot Like a Horror Movie | Shelly Palmer Digital Living

Public Relations Disasters Are a Lot Like a Horror Movie | Shelly Palmer Digital Living | Public Relations & Social Media Insight | Scoop.it
Whether you’re watching Freddy Krueger or an Alfred Hitchcock movie, there’s a typical 4-step approach that filmmakers take to scaring you half to death.

 

Now, let’s assume that you, your company or your client is involved in something that’s controversial, inappropriate, dangerous, stupid or even illegal.


The story quickly grows into a disaster when an allegation is made via social media, given credibility by newspapers and then mishandled.

Typically:
1. Most allegations could have been predicted, but weren’t.
2. The story (tension) builds while the accused tries to avoid the issue.
3. The story (tension) keeps building until the accused feels forced to make a poorly thought-through denial or weak apology.
4. The tension eases momentarily, while the “subject” believes they’ve skated past the potential disaster.
5. The story (tension) surprisingly explodes since the press is now looking for blood. (I couldn’t resist tying closely back to the horror movie premise.)


Understanding this sequence, you had better...

 

[Shelley Palmer shares solid crisis management tips - JD]

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The Future of Media is Currently in Production | Brian Solis

The Future of Media is Currently in Production | Brian Solis | Public Relations & Social Media Insight | Scoop.it

Broadcast journalism evolves with every new medium that emerges. Social media certainly opened the doors to new forms of content and distribution channels, but in the end, value, consistency and engagement separates those who find a long-term audience from those flail in obscurity. The market for relevant and compelling content is infinite, regardless of medium.


While traditional media learns to adapt, new visionaries arise to push the boundaries and possibilities of media and design fresh business models to support it. Such is true for my next guest on Revolution. Shira Lazar is not only a good friend, she’s also one of the practicing pioneers of new journalism....

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Doc Searls Weblog | The final demographic

Doc Searls Weblog | The final demographic | Public Relations & Social Media Insight | Scoop.it

I started working in retailing, wholesaling, journalism and radio when I was 18-24. I studied Nielsen and Arbitron ratings for radio and TV when I was 25-34. The radio station I did most of that work for was an album rock station, one of the first. It’s a country station now, target demographic, 25-54. Other “desirable” demographics are 18-49 and 25-49. The demographic I entered between the last sentence and this one, 65+, is usually regarded by marketers as the edge beyond which no concern is worthwhile, unless you’re selling the cushy human equivalent of parking lots. Cruises. Golf. “Lifestyle” communities. Gack.

 

For individuals, demographics are absurd. None of us are an age, much less a range of them. We’re animals who live and work and have fun and do stuff. Eventually we croak, but if we stay healthy we acquire wisdom and experience, and find ourselves more valuable over time. Though we’re less employable as we climb the high end of the demographic ladder, it’s not because we can’t do the work. It’s mostly because we look old and our tolerance for bullshit is low. Even one’s own, sometimes....

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Colson Whitehead’s Rules for Writing

Colson Whitehead’s Rules for Writing | Public Relations & Social Media Insight | Scoop.it
Simple rules for becoming a better writer, from the author of “Zone One.”...

 

Colson Whitehead says the art of writing can be reduced to a few simple rules. He shares 11 rules to help you be a better writer....

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Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC] - AllTwitter

Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC] - AllTwitter | Public Relations & Social Media Insight | Scoop.it

Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming.

 

This is especially true for marketing. Where do you begin?

 

Thankfully, help is at hand, courtesy of this infographic from The Whole Brain Group, which provides a handy, printable, social media checklist for businesses. While the tips and recommendations here are not hard and fast – few things are in the very art-meets-science world of social marketing – it’s a good place to start for companies of all sizes who have heard great things about social networking but don’t know where to start....

 

[Practical tips for small biz, new to social media - JD]

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Daily Kos: What's fatty and greasy and pretends to be a teenage girl on the internet?

Daily Kos: What's fatty and greasy and pretends to be a teenage girl on the internet? | Public Relations & Social Media Insight | Scoop.it

Chick-Fil-A.

 

It shouldn't come as any surprise after the big lie they told about the Muppets yesterday, but today the site Gizmodo has helped out an ardent support of Chick-Fil-A, allegedly a teenage girl, as a fake.

 

 Just check out this back and forth on Chick-fil-A's Facebook page between real, breathing people and "Abby Farle", a Facebook account that was made 8 hours ago by a chicken PR flack with a stock image of a teenage girl as her profile picture...

 

[So which brilliant PR strategist dreamed up this one Chick-Fil-A? JD]

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Mitt Romney’s London PR Gaffe gets Funnier - PRNewser

Mitt Romney’s London PR Gaffe gets Funnier - PRNewser | Public Relations & Social Media Insight | Scoop.it
Mitt Romney’s London PR Gaffe gets Funnier...

 

There has been no shortage of Olympics-related PR gaffes leading up to the start of the games, which are set to kick off with the opening ceremonies in London tonight. Recent headlines have included everything from the backlash over foreign-made Team USA uniforms, to the dismissal of a Greek athlete due to an insensitive tweet. And now presidential candidate Mitt Romney has joined the ranks of those scrambling to clean up self-made PR messes before the games begin....

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THE PR 50: The Best Communications Pros In Technology | Business Insider

THE PR 50: The Best Communications Pros In Technology | Business Insider | Public Relations & Social Media Insight | Scoop.it

Behind every high-powered technology company and executive is usually a man or woman (and often a team) making sure the company's message is coming off correctly.


Often enough, we don't give these people a lot of praise.


Dealing with public relations professionals can be frustrating and at times excruciating. But we understand the reverse — when dealing with a needling reporter — is probably also true.


So we'd like to give a shout-out to some of the best in the field. We've ranked the top 50 public relations professionals in the industry through three measures...

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A Picture is Worth a Thousand Words | March Communications

A Picture is Worth a Thousand Words | March Communications | Public Relations & Social Media Insight | Scoop.it
We’ve come quite a long way since the JFK/Richard Nixon debates in 1960. Don’t worry; I’m not talking about politics. I’m talking about television.

 

...For decades, TV has been the medium of choice for advertisers, mainly thanks to its ability to deliver both audio and visual stimuli. But when is the last time you saw someone walking around with a portable television? Recently, a new advertising renaissance has started to occur, one which is moving away from video and towards photography. As Rubel cleverly proclaims, The Revolution Won’t be Televised; It Will be Instragrammed.

 

Citing the Pew Internet for the American Life Project, Rubel notes that 31% of Americans who own internet-capable phones use them as their primary web browsing devices. For example, many people (including myself) like to use their phones during their commute to work to get caught up on the news, check e-mail, and of course browse and upload pictures on Instagram, Facebook, etc. While browsing and uploading pictures may be an amusing pastime for the average person, it is also an opportunity for advertisers. When trying to persuade a target audience to purchase a product or service, there are several advantages that pictures have over videos...

 

[Thoughtful post for PR, content marketing pros - JD]

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Is the Era of Social Media Over? | The Buzz by Mike Schaffer

Is the Era of Social Media Over? | The Buzz by Mike Schaffer | Public Relations & Social Media Insight | Scoop.it
it's evolution Well, you know We all want to change the world" - The Beatles, "Revolution" Is the Era of Social Media over? It's a hard question to answer.

 

Plainly, though, no…far from it.

 

It’s just begun.

 

Which is why the Social Media Revolution is on it’s last legs....

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public relations specialist | GetSocialPR

public relations specialist | GetSocialPR | Public Relations & Social Media Insight | Scoop.it
Learn 20 ways you can distinguish an amateur public relations specialist from a professional.

 

...While some get lucky when they try to practice public relations, it the trained and experienced that get consistent results. That’s what separates the amateur for the professional....

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RepMan: A sure-fire Rx for short-term profits (and long-term loss)

RepMan: A sure-fire Rx for short-term profits (and long-term loss) | Public Relations & Social Media Insight | Scoop.it
What do many Fortune 500 chief executive officers have in common with Rochdale Securities analyst Richard X. Bove? A maniacal pursuit of short-term profits instead of long-term strategies.

 

Bove seems to have literally lost sight of the modern reality. The customer is king (or queen). Period. The best product in the world can’t overcome a horrible experience. And, it can absolutely kill a mediocre or inferior product. Worse still, a single-minded focus on product and profits will undermine the authenticity and credibility of any marketing message from a bank....

 

Smart CEOs should be taking the exact opposite tack than the one suggested by Bove. They should elevate the role of the chief customer contact executive and empower the customer service representatives to participate in the brand messaging. The latter, and the latter alone, have first-person knowledge of what does, and doesn’t, delight the target audience....

 

[Amen! - JD]

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Curation Platforms | Comparison tables – SocialCompare » Text To All

Curation Platforms | Comparison tables – SocialCompare » Text To All | Public Relations & Social Media Insight | Scoop.it
This is a cool matrix that compares various curation platforms. Even more interestingly the matrix was created using an online tool called SocialCompare, what they call a collaborative comparison engine.
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New Research on Why CEOs Should Use Social Media | Harvard Business Review

New Research on Why CEOs Should Use Social Media | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it
For CEOs who are trying to decide whether participating in social media is worth their time, there's new research that could help tip the balance.

 

For CEOs who are trying to decide whether participating in social media is worth their time, there's new research that could help tip the balance.

 

The new report from CEO.com and business intelligence firm DOMO
notes that social media is more pervasive than ever among consumers: 50% of the population currently uses Facebook, and more than 37% use Twitter. Yet among Fortune 500 CEOs, the report says, only 7.6% are present on Facebook, only 4% use Twitter, and less than 1% use Google Plus. LinkedIn is the only social network where CEOs are slightly ahead of the general populace, the study concludes: Twenty-six percent of CEOs surveyed use LinkedIn, compared to 20.15% of the population at large.

 

However, another recent report shows CEOs' reluctance may be changing: When IBM recently surveyed 1,709 CEOs, it found just 16% currently participating in social media. However the study predicts the percentage will likely grow to 57% within 5 years — and, in fact, social media will become one of the two most important forms of engagement with employees and customers, second only to face to face interactions.

 

Why the change? Corporate leaders — and especially large company CEOs — are finally realizing what their employees and customers already know: That using social technologies to engage with customers, suppliers, and even with their own employees enables their companies to be more adaptive and agile....

 

[Valuable research to convince the C-suite to jump in - JD]

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Conversation Agent: Doing Something Hard, Making Hard Choices

Conversation Agent: Doing Something Hard, Making Hard Choices | Public Relations & Social Media Insight | Scoop.it
We're confronted with a myriad choices in business and in life. There is much discussion around making smart moves, picking one thing over another, optimizing the effective use of attention, time, and resources.

 

Challenging the mental models that drive those selections is considered too nuanced -- and just plain hard.

 

Yet, it is when we challenge the reality we have constructed around the recurring situations in our lives that we have breakthroughs.

 

Doing something hard, making hard choices...

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Terrible PR pitches: Why I write about terrible PR pitches

I've been a journalist for more than 16 years. So I've experienced my share of PR pitches. There have been, as much as I hate to admit it, some really good, useful PR pitches. These have come from PR professionals who understand news, know what makes a compelling story and who understand the company they represent and the products that company produces. They also understand what my paper does, who our audience is and where our market is.

 

Then there are the majority of PR professionals: like the woman who recently pitched me on a story on how interesting it was that their no-name startup had decied to locate in GASP! GET this! The same city where a bajillion other startups have located over the last 30 years! OMG! In other news from this firm: The sun will come up tomorrow! Can I set you up with an invterview with one of our experts to discuss this?

 

This woman is, unfortunately, not alone. I have to say, the large majority of PR pitches I receive are pretty bad. Terrible even....

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The Anatomy of a Killer Content Marketing Strategy | Mashable

The Anatomy of a Killer Content Marketing Strategy | Mashable | Public Relations & Social Media Insight | Scoop.it
Refinery29 has become a publishing force. Here's how this company makes people want to buy clothes.

 

Smart content marketers will tell you that brands need plenty of their own content published on their own sites. But that’s not the only option. One very effective new tactic is custom branded content campaigns that appear not on the brand’s site but on the sites of popular niche publishers.

 

At a recent talk, Chris Ahearn, the former president of Reuters Media, said that while the big publishers are still alive, they’re bleeding badly. Meanwhile “small” digital publications are doing brilliantly thanks to a stranglehold on a niche audience....

 

So what do these branded content campaigns look like and what can marketers learn from them? Here are a few of their best....

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Which Social Platform Really Drives the Most Traffic? | Social Media Today

Which Social Platform Really Drives the Most Traffic? | Social Media Today | Public Relations & Social Media Insight | Scoop.it

In preparing for our morning show we were doing some research and came across an old story that showed that StumbleUpon was actually driving more traffic than Facebook in January of 2011 and we wondered two things about that - firstly, is it still true, and secondly what would that mean for internet marketing and social media experts who stake their companies social media results on traffic from just Facebook and Twitter?

 

So we went back to the source of the original data, StatCounter.com for an update for the last 12 months...

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Copywrite, Ink.: Telling Lies: Ryan Holiday, PR, And Media Today

Copywrite, Ink.: Telling Lies: Ryan Holiday, PR, And Media Today | Public Relations & Social Media Insight | Scoop.it

asThis isn't a book review, and I don't intend to write one. I have another book I'd rather review next week.

 

Even so, the topic surrounding Ryan Holiday as he promotes his new book is sending shivers across the public relations industry. Why? Because Holiday embraced what are known as the dark arts of publicity and is now being mislabeled as a public relations celebrity. He's a media manipulator.

 

In sum, he accomplished his objectives with lies. And now he intends to wear it all like a badge of honor, kind of like someone might take pride in a shiner after a bar fight they started. I beat you, he might smile. Other people might go to jail....

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Richard Edelman - 6 A.M.: Trust Me, I’m Lying

Richard Edelman - 6 A.M.: Trust Me, I’m Lying | Public Relations & Social Media Insight | Scoop.it

Last weekend, I was having lunch with a journalist. She took out a copy of the new book, “Trust Me, I’m Lying: Confessions of a Media Manipulator.” She told me it was a disturbing portrayal of public relations and a challenge to the integrity of the media. With that in mind, I was set to revile the book in this blog post in my best prophet Jeremiah style. But I cannot do that because the author, Ryan Holiday, has several important admonitions for PR practitioners.

 

I spoke with Holiday yesterday to understand his rationale for writing the “tell-all” exposé of his bad-boy behavior in manipulating the blogosphere. “I wanted to expose the under-belly of news creation. I don’t want you to do what I have done. My claims are so serious that I had to prove what I was saying was true before going on to make recommendations. I woke up one day and decided to expose myself, to tell what I had done. I don’t like the way the game is being played.”...

 

[No lying from Richard Edelman in his thoughtful book review of Trust Me, I’m Lying - JD]

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Olympic brand McDonald's suffers Twitter humiliation | The Guardian

Olympic brand McDonald's suffers Twitter humiliation | The Guardian | Public Relations & Social Media Insight | Scoop.it
Anger over Boris Johnson comments sees chain go bottom of tracker monitoring Twitter sentiment of Olympic brands.

 

Boris Johnson's endorsement of McDonald's Olympic credentials has proved to be a kiss of death, cementing the fast food giant at the bottom of a brand reputation tracker monitoring Twitter sentiment toward the 25 official sponsors of the London Games.

 

The mayor of London told reporters on Thursday that criticism of McDonald's was "all just bourgeois snobbery".

 

"It's classic liberal hysteria about very nutritious, delicious, food – extremely good for you I'm told – not that I eat a lot of it myself," he said. "Apparently this stuff is absolutely bursting with nutrients."

 

The comments attracted significant negative sentiment on social media, which were amplified when comedian Frankie Boyle, who has more than 800,000 followers, weighed in on the subject....

 

[Damning with faint praise and a social media dust up ensues - JD]

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Important Lessons from Penn State | PR Say

The events of this past week have effectively re-written the history of Penn State University.

 

The National Collegiate Athletic Association (NCAA) handed down unprecedented sanctions against the school, which erased 14 years of football victories, reduced football scholarships and prohibited bowl appearances for the next four years and divested the university of $60 million in funds, Even before these sanctions were announced, university administrators took action by directing the removal of the Joe Paterno statue that stood outside Beaver Stadium.

 

The sanctions came in response to a report issued by former FBI Director Louis Freeh, which found that Penn State officials concealed childhood sexual abuse by an assistant football coach for fear of “bad publicity.”

 

Decisions made for short-term benefit often have long-term consequences, especially in the social media age when transparency and disclosure are expected and bad news spreads quickly and virally, often in 140 characters or less. If there’s anything positive that can be taken away from the Penn State scandal it’s the valuable lessons the scandal provides for public relations professionals....

 

[Worth contemplating when expediency rules over morality - JD]

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Agency creates stunning real time direct mail campaign for Porsche

Agency creates stunning real time direct mail campaign for Porsche | Public Relations & Social Media Insight | Scoop.it
When it comes to direct mail, there is a tried and tested formula that works for most campaigns around the world, but one smart agency in Canada have...

 

In a bid to sell more cars, the agency positioned Porches outside some of the most affluent houses in Canada and took photos which were instantly printed and delivered to that very house with a strong call to action. The thinking was that if you show rich people what it could look like to have a Porsche outside their house and how achievable it was, more people would be likely to at least come in for a test drive. We love the fresh and innovative thinking here and the fact that a type of marketing that hasn’t changed in years gets such a fresh makeover....

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Chick-fil-A PR fail starts to approach Epic levels. And its not over yet.

Chick-fil-A PR fail starts to approach Epic levels.  And its not over yet. | Public Relations & Social Media Insight | Scoop.it
Seems like every year is here is some sort of PR fail or chick-fli-al that goes beyond a simple slip up to epic proportions.  And...

 

looks like we are approaching Critical Fail with Chick-fil-A ‘s ever expanding controversy over its stance on gay marriage. What started out as a protest against Chick-fil-A giving money to anti gay marriage organizations has blown up to letters from various mayors wanting Chick-fil-A out of there towns and even a reported fake facebook account using a stock photo image. Reminds me somewhat of the Ocean Marketing Fail (although that still ranks far higher in epicness)....

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"People find it hard keeping up with their neighbours' lifestyles" says loans company

"People find it hard keeping up with their neighbours' lifestyles" says loans company | Public Relations & Social Media Insight | Scoop.it

Today’s generation is more obsessed with materialism and consumerism than ever before. This much, we know - it’s one of the truisms of our age, not least because of the unquestioning way the media parrots this very message on a regular basis. See, for example, the Daily Mail, July 23rd...

 

Of course, regular readers would have spotted that the ‘study’ was conducted by savviloans.co.uk - a personal loans company, who you might argue have a strong commercial incentive to emphasise the importance of keeping up with our neighbours, and buying things we can’t afford.

A quick google for ‘savviloans.co.uk press release’ finds us the source of the story - it really is that simple....

 

[Ah yes, churnalism. Arghhhhh - JD]

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