Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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View From The Bridge: Why Would Anyone Talk to a Reporter Today?

View From The Bridge: Why Would Anyone Talk to a Reporter Today? | Public Relations & Social Media Insight | Scoop.it

According to Gallup, 60% of the American public has little or no trust in news media. Audiences and readership have been declining, as trust in media has been eroding. In the same survey, 30% of people surveyed told pollsters they had abandoned a media outlet because it no longer provided information they found useful.

 

I realize there is a big dose of self-interest in this post. I make my living teaching people to communicate with journalists. That doesn't mean the three reasons below are less valid. There is still value in talking to reporters....

Jeff Domansky's insight:

Great question: Why would anyone talk to a journalist today? Here are several reasons.

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Influence marketing: What’s next? | Mark Schaefer

Influence marketing: What’s next? | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

Traditional media is on the decline and we can now identify "influencers" with relevant content pipelines to help us. Now what do we do about it? All the old “pipelines” for our content are drying up.

 

So one viable alternative is to borrow somebody else’s pipeline.

 

Today, bloggers, podcasters, and home video producers are gaining consumer mindshare through their passionate and entertaining content. No wonder this is the new media gold rush — influencer outreach. I have a 360-degree experience with this trend as I strategize with clients, advise agencies, and become a target for outreach programs myself. And what I see is not pretty. Sure we have tons of content. We have lots of wonderful new alternatives to identify influencers.

 

Now, what do we do about it? I think the core competency that needs to develop is a mindset transformation from a “purchaser of ad space” to a “developer of relationships.” Here is a model to get you thinking about this in a new way....

Jeff Domansky's insight:

Mark Schaefer offers up new ideas on influencers and suggests an interesting new approach. Will it be celebrity, advocates or influencers?

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The 10 PR Disasters All Startups Need To Avoid

The 10 PR Disasters All Startups Need To Avoid | Public Relations & Social Media Insight | Scoop.it

It ain’t easy being a startup. Without a massive marketing budget, smaller companies often find themselves relying on the media to get the word out. While this is no easy task for even the biggest and most polished companies, for shoestring operations, it can be absolutely daunting—especially if none of the founders have any experience dealing with the press. Fortunately, if there’s one thing I’ve learned from my years as both a technology journalist and a startup founder, it’s that most common PR mistakes are pretty easy to prevent. So whether you’re able to hire a a PR pro—or have to DIY the job—here are 10 of the most common PR mistakes that all startups should seek to avoid....

Jeff Domansky's insight:

Startups have unique needs. Here's what NOT to do.

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3 Ways to Use Google to Be Better at PR

3 Ways to Use Google to Be Better at PR | Public Relations & Social Media Insight | Scoop.it
using the most common online tool you can think of. Google. It’s completely under-appreciated as a PR tool. Let me share a few specific details, so you can get your company or your clients more business online....
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It's About Time Walmart Waged An Ad Campaign Like This One

It's About Time Walmart Waged An Ad Campaign Like This One | Public Relations & Social Media Insight | Scoop.it

It’s about time Walmart fielded a TV-advertising campaign that explains just why the stores are still so popular with Americans despite the disbelieving objections of elites that keep picking at the world’s biggest retailer for one reason after another.

 

By focusing in a clear-eyed way in its new campaign, “The Real Walmart,” on the strengths of the company and how they benefit various huge constituencies—American consumers, Walmart workers, and Walmart’s supply-chain participants—the brand has a good shot at engendering more of the endemic kind of cultural goodwill that perpetually has escaped it..... 

Jeff Domansky's insight:

Reputation management by Walmart. Is it working?

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Whoops! Target Apologizes After Offering 'Manatee' Dresses For Plus-Size Women

Whoops! Target Apologizes After Offering 'Manatee' Dresses For Plus-Size Women | Public Relations & Social Media Insight | Scoop.it

In the Twitter era, marketers have to be extra careful that what they put on their websites isn't offensive, even intentionally. Extra, extra careful.  

 

It’s a lesson Target took to heart this week, apologizing for a product-naming discrepancy that some fuller-figured shoppers found offensive. The kerfuffle started when self-described “Digital Maven” Susan Clemens was shopping on Target.com and noticed an odd thing: The same style of dress in the exact same color was labeled differently depending on the size. The name of the color on the plus-size version was suggestive, and not in a flattering way. Clemens tweeted her discovery, quickly garnering dozens of retweets....

Jeff Domansky's insight:

Quick apology. Crisis well handled by Target. Lesson learned. if only other retailers and marketers would take this lesson to heart.

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Using Data-Centered Storytelling To Enchant & Engage Your Email Audience

Using Data-Centered Storytelling To Enchant & Engage Your Email Audience | Public Relations & Social Media Insight | Scoop.it

Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship between consumers and our brands. Why is this goal so important? Because it’s been proven through many a marketing study that engaged customers become loyal customers and loyal customers are the most valuable segment in any list or database.

 

This type of highly engaged, loyal customer typically has higher overall lifetime value than the casual consumer. They’re also more likely to be an evangelist, introducing new customers to your brand in a very personal way and building the next layer of loyal customers.

 

But, how can you help to build a stronger bond with your customer base? In my last article, I outlined ways to stimulate an unengaged audience by increasing the relevancy of your email creative by including more dynamic content. Sharing relevant content demonstrates to customers that we know them as individuals and are dedicated to providing them with useful information, products or services. Using historical and behavior data is a great way to present content that’s tailored to their individual needs and preferences, but you also need to engage with your audience on an emotional level in order to achieve the goal of creating a true brand-loyal customer....

 

Let’s explore four creative ways in which email marketers have used data as a platform to build creative that forms a bond between their customers and their brand....

Jeff Domansky's insight:

This post highlights the importance of customer engagement and how data can be used to tell interesting and meaningful stories. The four examples demonstrate how.

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Tom Foremski: Corporate Media Could Displace Traditional Media But Must Be Audience-led

Tom Foremski: Corporate Media Could Displace Traditional Media But Must Be Audience-led | Public Relations & Social Media Insight | Scoop.it

Corporations have spotted a gaping hole in the market left by traditional media and are attempting to fill it with their own forms of corporate media.

 

But according to former-Financial Times journalist turned media entrepreneur Tom Foremski, corporates are failing to connect with their audiences and there are very few successful examples of the genre....

Jeff Domansky's insight:

Tom Foremski shares some clear lessons for corporate communicators including: "organizations must avoid vanity media and report and share stories that engage their audience." He also worries about journalism in an era where page views count more than news.

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Think you're managing the crisis? Maybe not | Marketing

Think you're managing the crisis? Maybe not | Marketing | Public Relations & Social Media Insight | Scoop.it

Crisis management has changed significantly. If you are a corporate leader of a multinational company today, and aim to protect your reputation for the long term, you need to ask yourself two questions: are we ready and are we nimble? Are we properly organized and can we respond in time when faced with a crisis? 

If you still rely on manuals that are more than six months old and do not have social media at its core, both questions are answered. 

Millions of citizen journalists roam society every day, with phone cameras and Internet access at the ready. They capture and instantly transmit around the world what they witness-or think they witness. They pass along unverified "news flashes" from acquaintances. Their tweets and posts become stories, alongside news from more established sources. These reports, unregulated and uncorroborated as they are, can create irreversible damage when inaccurate and left unaddressed....

Jeff Domansky's insight:

All about the importance of preparation and social media in a crisis. Several excellent tips on managing a crisis too.

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5 PR Strategies You Can Use To Build Links Right Now

5 PR Strategies You Can Use To Build Links Right Now | Public Relations & Social Media Insight | Scoop.it

There’s been a lot of talk in the search industry over the past year regarding the overlap of public relations and SEO, particularly in the area of link building. As a Public Relations major, this couldn’t make me happier — not because I feel like my college degree can finally be justified to my parents; but because, as an industry, we’re finally embracing PR and learning from it, even though it’s always been a part of SEO.

 

Public relations professionals have spent years perfecting their outreach strategies, building relationships and finding press opportunities for their clients. Search marketers have also spent years doing outreach and finding opportunities for our clients — we just called them “links.” They weren’t always the best opportunities, but we’re getting better — and that’s where we can take a cue from our communications-minded friends in the PR industry. Here’s how....

Jeff Domansky's insight:

Here's a good look at how SEO and public relations can complement each other.

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Younger Investment Pros Get Info from Social Media | MediaPost

Younger investment professionals are more likely to use social media as a source of information for investment decisions, according to a survey of 120 stockbrokers, financial and market analysts, financial advisors, individual traders and fund managers conducted by Marketwired.

 

Overall 40% of the financial professionals surveyed by Marketwired said they are using social media as a source of information, but that number increases to 60% among financial pros under the age of 40. The younger financial pros are also three times as likely as the older cohorts to say that the information they get from social media is generally credible.

 

This generational shift may force firms to change their policies about social media, as 49% of respondents say their companies currently block access to social media sites (forcing 39% to consult them on personal electronic devices during the workday)....

Jeff Domansky's insight:

This research will be of interest for PR and IR pros. Should cause some rethinking and overhauls of traditional info channels.

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How to Take On A Media Giant | Today's PR Verdict

How to Take On A Media Giant | Today's PR Verdict | Public Relations & Social Media Insight | Scoop.it

Integrity is the Achilles’ heel. No doubt Goldman Sachs has previously had its fair share of battles with Bloomberg but complaining to news organizations about bias and unfairness rarely works. This time it was different. A bruised eye for a leading news organization and a PR point for Goldman Sachs for starting a news cycle debate about journalist integrity.  When there is a breach of procedure any PR is on firm ground to go ahead and complain. Choose your battles wisely....

Jeff Domansky's insight:

Goldman Sachs levels Bloomberg over breach of ethics, privacy, more. Revenge is always best served warm..

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15-Seconds Blog: Rangers Coach Takes Slap Shots At Reporters

15-Seconds Blog: Rangers Coach Takes Slap Shots At Reporters | Public Relations & Social Media Insight | Scoop.it

Apparently John Tortorella has little patience for reporters.  As coach for the the N.Y. Ranger hockey team, some might argue that media relations is part of his job -- but it is clear that he would rather try to water ski behind a Zamboni than have to respond to journalists.

Jeff Domansky's insight:

NOT a pro when it comes to media relations. Somebody call an interview coach for wayward coach Tortorella. Nonetheless, a very entertaining news clip from the always unpredictable coach.

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What’s Changed, What Hasn’t in Media Relations | Business 2 Community

What’s Changed, What Hasn’t in Media Relations | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

...one quick glance at your computer screen or smartphone will tell you that the news media has changed enormously in the last 10 years. What began as two separate worlds – “ traditional media” and “online media” – is now thoroughly and completely transformed into one seamless media landscape that continues to morph and change as new technologies come online and users discover new ways to engage.

 

At the same time, the public relations tactics needed to sweet talk editors and writers into covering your news have remained surprisingly constant. What’s changed more than anything are the pitching targets and pitchable opportunities....

Jeff Domansky's insight:

Here are five things that haven’t changed about media relations, and then five things that have...

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