Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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12 Experts Share Top Curation Tips

12 Experts Share Top Curation Tips | Public Relations & Social Media Insight | Scoop.it

Curation is sometimes confusing.


Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.


I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation.


Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are really going to learn from their advice.

Jeff Domansky's insight:

There are six easy steps to curation success. Lots to learn from these masterful Scoop.it curators. All you need to add to these steps is human intelligence! ;-)

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KC Beck's curator insight, October 3, 2013 12:21 PM

Curation is key. There truly is a science to curation. Perhaps it is worthwhile to read these steps to ensure you are doing it well.

Phil Lauterjung's curator insight, October 3, 2013 1:55 PM

add your insight...

 
TheSoulfulEMU's curator insight, October 4, 2013 1:17 AM

"Its that Simple!!!"

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Combining Social Media and Video Marketing

Combining Social Media and Video Marketing | Public Relations & Social Media Insight | Scoop.it

...Today, most brands successfully employ social media marketing to expand their businesses. Including video marketing into the mix can further drive engagement, social sharing and ROI. Ultimately, these strategies allow marketers to deliver relevant, share-able content that consumers are searching for. Will your business employ these tactics to gain a competitive edge?

Jeff Domansky's insight:

The evidence is clear. Video marketing can deliver big results in social media.

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Ita Udo-Ema's curator insight, October 25, 2013 12:00 PM

Video cant exisit in a vaccum. Like all other content, you create it then you have to share it.

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The 5 Best Tools for Measuring Social Media Performance - AudienceBloom

The 5 Best Tools for Measuring Social Media Performance - AudienceBloom | Public Relations & Social Media Insight | Scoop.it

Social media sites like Facebook, Twitter, Pinterest, LinkedIn and Google+ have become the epicenter of marketing campaigns for many businesses.


According to Social Media Examiner, “83% of marketers indicate that social media is important for their business.” While the act of posting content and interacting with followers is important, it’s even more important to measure the performance of your overall campaign. Doing so should ultimately help fine-tune your efforts, minimize mistakes and increase exposure. 

Jeff Domansky's insight:

Here's a list of techniques and five useful tools to measure your social media results.

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Landon Schubert's curator insight, October 3, 2013 10:59 AM

I found this fairly insightful in light of just discussing social media in class. It is interesting to see just how helpful or pointless these platforms can be based on their strategic uses for the company.

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10 Ways to Make Your Content More Fun to Read

10 Ways to Make Your Content More Fun to Read | Public Relations & Social Media Insight | Scoop.it

Even companies in "boring" industries need to create content. But the thing is, people who read about mortgages aren't waking up one day thinking, "I think I'm going to read about mortgages today!" They read that content because they need information about mortgages -- maybe because they're considering buying a house. So why not make the otherwise boring, tedious process of reading about mortgages (or insert your industry here) a little bit more interesting -- maybe even fun -- for them?


After all, everyone loves being entertained, right? And injecting a little bit more fun into your content might even set it apart from some of your competitors' truly boring content.So without further ado, here are 10 smart ways to make your content more fun to read....

Jeff Domansky's insight:

Those "boring" industry topics don't have to be snoozeworthy. Here's 10 smart tips to make them more fun to read!...

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Shopping in the Age of Discovery

Shopping in the Age of Discovery | Public Relations & Social Media Insight | Scoop.it

In the ever-changing world of Internet commerce, a new and powerful trend is taking over: discovery shopping.


It is the latest evolution in the e-commerce space – a shift from vending machine model of the industry’s earliest days to a content rich, socially driven shopping experience, where entertainment and interaction, not just price, dominates.


What defines discovery shopping?It is social. Consider Pinterest to which more than 45 million* people now flock each month to curate their boards, “pinning” images of products they like.


At the same time, Pinterest customers can browse the collections of others, in search of inspiration. Companies like Pinterest not only help shoppers unearth and share unique products in an increasingly cluttered web universe, but make the experience entertaining and social, too...

Jeff Domansky's insight:

Attention discovery shoppers. New trend for markers and retailers to pay attention to.

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Journalism *is* curation: tips on curation tools and techniques

Journalism *is* curation: tips on curation tools and techniques | Public Relations & Social Media Insight | Scoop.it

Curation is a relatively new term in journalism, but the practice is as old as journalism itself. Every act of journalism is an act of curation: think of how a news report or feature selects and combines elements from a range of sources (first hand sources, background facts, first or second hand colour). Not only that: every act of publishing is, too: selecting and combining different types of content to ensure a news or content ‘mix’. 


Amazon’s Jeff Bezos’ in his talk to employees at the Washington Post said: “People will buy a package … they will not pay for a story.” Previously that package was limited to what your staff produced, and wire copy. But as more content becomes digitised, it is possible to combine more content from a wider variety of sources in a range of media - and on any one of a number of platforms.


Curation is nothing new – but it is becoming harder...

Jeff Domansky's insight:

Very interesting perspective  on curation and journalism from Paul Bradshaw. 

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10 Predictions About the Future of Ecommerce

10 Predictions About the Future of Ecommerce | Public Relations & Social Media Insight | Scoop.it
We asked 10 ecommerce founders to share what they think the future of personalized shopping holds. It's an eye opener for retail and marketing.
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Angela Heath's curator insight, October 10, 2013 11:25 AM

Give your customers what they want is the summary of this article.  Remember, its not about what you THINK they want.

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The Speed of Social Marketing | Social Media Today

The Speed of Social Marketing | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Keeping up with the social universe is challenging but necessary if you want to operate your marketing at unfathomable speeds.


Social marketing now drives a faster everything. In fact, social forces marketers to go faster, not the other way around. It’s for this exact reason that businesses are afraid to become a social business.


Take Uber for example. Their vision was simple in creating a service that put the power of seamless ‘right now’ transportation into the palm of our hands. How about Apple? Steve Wozniak talked about how they originally set out with a simple vision to build a personal computer. They built the first personal computer that delivered a word processor.


It turned out that the computer called for networking, which quickly grew into the need for the internet. We needed a way to see the new clusters of information created on the internet, so search engines were born. And now, social commerce is enabled. Steve says “we did not build a computer knowing all this was going to happen, we started with a simple vision.”...

Jeff Domansky's insight:

If you're not becoming a "social business", your competition may be leaving you behind.

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IOANNIS APOSTOLOU's curator insight, October 21, 2013 3:17 AM

When you want to be social make the correct collaborations!

 

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Content marketing Trends for 2014 - exploreB2B

Content marketing Trends for 2014 - exploreB2B | Public Relations & Social Media Insight | Scoop.it
We’ve all heard that content is King. But the strategy behind content marketing adapts every year as the way users interact with content changes, brands revaluate what works and what doesn’t, and Google updates its algorithms. Here are five of the trends you may want to watch out for the upcoming year....
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Blurred lines: what the merging of search, social and PR means for brands

Blurred lines: what the merging of search, social and PR means for brands | Public Relations & Social Media Insight | Scoop.it

The blurring of lines between search, social and PR is due in part to the increased sophistication of Google’s algorithms....


The convergence of channels not only has implications for the future of search marketing, but represents a shift in digital marketing as a whole. As silos disappear and consumer touch points become more varied, the digital industry is shifting towards a more holistic approach.


Tom Salmon, group director of marketing at Epiphany, summarises this seismic movement: “We’re seeing the confusing mess of different digital silos being pulled back together. The merging of SEO, social and PR is a symptom of that shift and represents a really fundamental thing; putting the consumer back at the heart of digital marketing.”...

Jeff Domansky's insight:

Integration of SEO with social and PR has other implications from brands in terms of how they operate internally. To be effective in the future, you're going to have to throw away the marketing silos and integrate skills and teams.

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Six creative examples of product videos to inspire your own efforts

Six creative examples of product videos to inspire your own efforts | Public Relations & Social Media Insight | Scoop.it

Product videos are a very effective online sales tool as they give a better view of the item and help to answer any queries the customer might have.


We’ve previously blogged a number of case studies from retailers that have boosted conversions by as much as 160% by using product videos, so the potential impact of the feature shouldn’t be ignored.


But the precise use of video will differ depending on what you’re trying to sell, as clothing retailers will obviously have a different sales pitch to a software vendor. So with this in mind here are six examples of businesses that got creative with their product videos...

Jeff Domansky's insight:

Six useful video marketing examples. The comments in the post offer useful tips as well.

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robert thomson's comment, October 1, 2013 6:36 AM
Very right these six video creative example is awesome
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How to Build Your First Content Marketing Strategy

How to Build Your First Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy in five steps....


If you truly want to develop an effective content strategy, it's important to have a plan. Otherwise you might fall into a rut, and simply create content that feels forced and doesn't help your business achieve its goals. Or you might lose your way, and fail to produce content at the rate needed to achieve your goals.


So before you start writing, take the time to reflect and plan. Developing your strategy will help your business in the long run. It's going to make it easier to achieve goals for your site and your sales, cut down on costs, and you may even surprise yourself and surpass your expectations....

Jeff Domansky's insight:

This post offers a simple guide to creating a content marketing plan. Nice and easy.

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New Edelman Advisor: ‘PR Needs to Grow Up’ - PRNewser

New Edelman Advisor: ‘PR Needs to Grow Up’ - PRNewser | Public Relations & Social Media Insight | Scoop.it

Back in March, Edelman advisor Steve Rubeltold us that upcoming PR professionals need to “look at the bigger picture” and “orient [themselves] toward both creating and distributing content”. The firm’s newest tech advisor Burghardt Tenderichrecently gaveThe Holmes Report a more direct version of that statement:


“PR needs to grow up and become real content creators.”

Jeff Domansky's insight:

I like his candor. Too many "old" PR people are still stuck putting out news releases, doing cocktail parties or whining about not getting seats at the boardroom table to provide strategic PR counsel. There is just PR and sometimes it involves content, marketing and social media. 

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Landon Schubert's curator insight, October 3, 2013 10:54 AM

It is interesting to see how the big names and head figures of the companies look at the upcoming PR professionals. It is maybe because of social media that this view is coming about.