Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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120 Marketing Tactics for Blogs | Pamorama | Social Media Marketing Blog

120 Marketing Tactics for Blogs | Pamorama | Social Media Marketing Blog | Public Relations & Social Media Insight | Scoop.it

Successful blogs play a pivotal role in delivering your brand message, and help drive sales without using traditional hard-sell tactics. They don't merely push out your sales pitch over and over — they offer insights, answer common questions, and help readers make better decisions.


The key to successful blogging is creating content that your target audience wants to read. The steps below will help you create a content marketing strategy for your blog that ensures that you will reach your goals...

Jeff Domansky's insight:

5 steps for creating a successful blog and great list of 120 tactics to choose from.

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Writing Blog Content That Google Wants Is Completely Different To Just Writing Content and Here's Why

Writing Blog Content That Google Wants Is Completely Different To Just Writing Content and Here's Why | Public Relations & Social Media Insight | Scoop.it

Google has put a firm emphasis on quality content to measure SEO rankings. What this means is that you have to add content that is informative and engages readers. But what type of content is Google actually looking for?


This article outlines key factors to help you deliver the type of quality content that Google is asking for.The content you add to your website is crucial to your search engine ranking. In order to perform well the content must offer something to the reader. That can mean that the content is either entertaining or informative and offers the reader something of value. Google is searching for websites that provide internet users with a superior user-experience – and part of that includes what your content gives to the reader....

Jeff Domansky's insight:

With the new Google algorithm changes, your content must be informative and useful to readers or a drop in search rankings is imminent....

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Sharilee Swaity's curator insight, October 7, 2013 7:35 PM

Writing for Google means writing things that are meaningful, and informative to the reader. 

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The Humongous List of Content Marketing Tools

The Humongous List of Content Marketing Tools | Public Relations & Social Media Insight | Scoop.it

So here’s the start of The Humongous List of Content Marketing Tools.


It’s only a start – and that’s part of the power of List.ly. As the list creator, you get things rolling, then ask people to add their own entries and ‘upvote’ the ones they like.


So, if you’ve got a tool that helps you do your job as a content marketer, go ahead and add it (using the pink button below). Do tag your entires to make it easy for people to filter and sort. And give a thumbs-up to the any of the tools you like (they’ll thank you for it)...

Jeff Domansky's insight:

A very good crowdsourced list of tools for content marketers. Thanks to Joe Rizzo for the tip.

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The 10-step plan for getting to page one of Google

The 10-step plan for getting to page one of Google | Public Relations & Social Media Insight | Scoop.it

Internet search Tim Pritchard, SEO specialist at SellerDeck, offers a 10-point guide to how online retailers can get their website pages ranking on page one of search engines by using keywords that attract less competition.


Much of the SEO buzz around at the moment seems to be about creating low competition keyword campaigns. We all know it’s vitally important to get your keywords right because, along with your inbound links, keywords will be one of the most important factors in making sure you rank well for the appropriate search terms.


The problem is that, at the time of writing, there are over four billion web pages and any search for something within your specific market will no doubt bestow many millions of results.


How can we make sure our pages are appearing in the top 10? Here I'm specifically looking at SEO from an online retail perspective, as I believe an ecommerce keyword campaign is a completely different beast. Most ecommerce sites, however niche, will generally have a selection of products on offer and it’s important to consider each of these products as its own entity....

Jeff Domansky's insight:

Practical tips for better SEO for retailers.

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Traditional TV Service Subscribers Will Soon Be in the Minority, Say 53% of TV Viewers

Traditional TV Service Subscribers Will Soon Be in the Minority, Say 53% of TV Viewers | Public Relations & Social Media Insight | Scoop.it

While media industry execs believe that over-the-top (OTT) services will supplement rather than replace pay-TV, TV viewers themselves believe that pay-TV will be largely replaced by alternative viewing sources in the next 5 years, according to survey results from MarketCast. Currently, (a seemingly-high) 25% of respondents believe that traditional TV service subscribers are in the minority.


In 5 years, though, 53% believe that TV viewers subscribing to the traditional model will be in the minority. That would require a huge increase in cord-cutters, estimated to last year comprise just 1.1% of pay-TV households....

Jeff Domansky's insight:

Are you a TV "cord cutter"? In five years you soon will be and Marketing is going to have a tougher time reaching you.

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Content is the Most Important Component of B2B SEO Today

B2B SEO content is what generates natural inbound links and fuels a social media strategy.With all of the SEO rules changing as often as they do, and SEO tactics that were once beneficial now on the “bad” list, website owners that want to improve their search engine presence are now left wondering, “what can we do?” What we always tell our clients is that the most important thing that they can do to help improve their B2B SEO efforts is to produce quality content on a regular basis. This can be in the form of blog posts, guest blog posts, articles, white papers, press releases, webinars, etc...
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15-Seconds Blog: Loaded Questions Deserve Loaded Answers

15-Seconds Blog: Loaded Questions Deserve Loaded Answers | Public Relations & Social Media Insight | Scoop.it

...But when Bash injected "If you could help one child with cancer, why wouldn't you do it?" Sen. Chuck Schumer, who was standing next to Sen. Reid, asked Bash, "Why pit one against the other?" After which, Sen. Reid injected, "Why would we want to do that?" Doh!

Reid went on to talk about how he has 1100 constituents who work at an Air Force Base in Las Vegas who are sitting and home and have problems of their own.  He should have instantly recognized that it is not wise to compare people who are furloughed for a few days with kids with cancer....

Jeff Domansky's insight:

Reid creates bad feeling with awkward answer.

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Create Amazing Interactive Presentations From Your Browser With Emaze

Create Amazing Interactive Presentations From Your Browser With Emaze | Public Relations & Social Media Insight | Scoop.it
Browser based presentation platforms are quickly gaining ground as HTML5 has made it possible to create robust presentations online without the need for applications like PowerPoint or Keynote.

Via Baiba Svenca
Jeff Domansky's insight:

This tool has great potential for content marketing too. Thanks to Baiba Svenca for sharing.

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Abe Soltani's curator insight, October 12, 2013 11:55 PM

Like it.

Maite Gonzalez's curator insight, October 18, 2013 9:30 AM

add your insight...

 

 

 

Fiona Harvey's curator insight, February 3, 2014 10:39 AM

Looks relaly cool - will have use for this combined with other apps to generate presentations. 

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8 Advantages Content can Give You in Business Social Media - exploreB2B

8 Advantages Content can Give You in Business Social Media - exploreB2B | Public Relations & Social Media Insight | Scoop.it

Content is supposed to be King in Social Media. But why is that so? What can content do for you, that you could not achieve without content? Done right content can work wonders for your business in Social Media. Yet, many get frustrated because they do not get out of their content what they expected.


...Yet it is still hard to figure out what kind of content is best for a given business and purpose, because the goals you can achieve, the benefits a business could get out of content and the means by which these goals are met vary from case to case. Social Media is a large playground; you need the right toy for every different angle, challenge and personality. To get the most out of your efforts, you need to be sure about what you want to achieve and what you expect. The content that is best for you depends strongly on your own specific goals.


Here are some benefits you can achieve with content, usually one does not come without helping the others. You can force the ones more important to you, by choosing the right content and actions. BUT: Do not expect the last one to come on its own and first!

Jeff Domansky's insight:

Dr Susanna Gebauer shares eight reasons quality content gives you a distinct business advantage.

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The Business Case for Content Curation

The Business Case for Content Curation | Public Relations & Social Media Insight | Scoop.it

Need to see real ROI before you dedicate the time and resources to curate content? This new study from Livefyre will help you make the business case for content curation.


Via Therese Torris, Ally Greer
Jeff Domansky's insight:

if you've ever had to make the case for social media, and content curation specifically, this is a must read.

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Bob Finch's curator insight, September 1, 2013 4:05 PM

I think that it's important to go beyond mere "connection" and engage others with the intent of establishing relationships. It's the difference between meeting someone at an event, getting their card and never contacting them again and setting up a meeting immediately with long-term intention.  Not all will "stick." But surely more will...

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Metta = Storytelling + Polls In One Compact Format

Metta = Storytelling + Polls In One Compact Format | Public Relations & Social Media Insight | Scoop.it
Metta helps turning stories into short movies out of pictures, videos, text and sounds that are already published on the web. Polls and quizzes can also be embedded anywhere inside a video presentation to get controlled responses from viewers.

Via Baiba Svenca
Jeff Domansky's insight:

Very interesting tool with potential for content marketing pros.  I'll give it a test drive and provide a review in the near future.

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Ramon Pavia's curator insight, November 14, 2013 2:24 AM

It allows teachers and educators to produce learning guides

Ingrid Cristina Florence Yamine's curator insight, November 19, 2013 1:14 PM

very interesting and useful one! I'll preset on it next monday!

Philippe Trebaul's curator insight, March 28, 11:35 PM
Baiba Svenca's insight:

Metta (which is the former Soo Meta) is a versatile web application that lets you create presentations with text, images, videos and voice recordings, as well as create polls and stories.


Metta is integrated in Edmodo. It is a great tool for flipped classrooms.

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Content Curation Guide for SEO

Content Curation Guide for SEO | Public Relations & Social Media Insight | Scoop.it

Via Marc Rougier
Jeff Domansky's insight:

Well thought description of the curation process.

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Bev Dantz's curator insight, October 8, 2013 8:56 AM

Great description of what content curation is and why/how it works!

Ali Anani's curator insight, October 21, 2013 12:58 AM
Self-explanatory guide- a very relevant work
John Thomas's curator insight, February 10, 2014 6:53 AM

Content Curation Guide for SEO | 

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As marketers admit digital shortcomings, is the digital economy really as vibrant as portrayed?

As marketers admit digital shortcomings, is the digital economy really as vibrant as portrayed? | Public Relations & Social Media Insight | Scoop.it

...What is getting lost in all this digital hype (or not), is that marketing is a layered set of objectives, messages and channels. The marketing guru Philip Kotler defined the product at three levels: its core proposition, the supporting benefits, and the ancillary elements such as distribution. One leading media buyer explained to me recently that his company now plans around sixteen different channels, each with a different objective. And each must reflect the overall brand concept, while demonstrating the (dreaded) ROI to the client.


One of the attractions with digital is that is measurable, but one must ask (and this is part of the challenge being put up by the marketers) are we measuring the right thing? Fantastic that 10 per cent of users click through, but if the number of users is only 20 per cent of those that could be reached through conventional means, does the math ad up?...

Jeff Domansky's insight:

All about measuring what matters when it comes to social media.

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