Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Content is the Most Important Component of B2B SEO Today

B2B SEO content is what generates natural inbound links and fuels a social media strategy.With all of the SEO rules changing as often as they do, and SEO tactics that were once beneficial now on the “bad” list, website owners that want to improve their search engine presence are now left wondering, “what can we do?” What we always tell our clients is that the most important thing that they can do to help improve their B2B SEO efforts is to produce quality content on a regular basis. This can be in the form of blog posts, guest blog posts, articles, white papers, press releases, webinars, etc...
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15-Seconds Blog: Loaded Questions Deserve Loaded Answers

15-Seconds Blog: Loaded Questions Deserve Loaded Answers | Public Relations & Social Media Insight | Scoop.it

...But when Bash injected "If you could help one child with cancer, why wouldn't you do it?" Sen. Chuck Schumer, who was standing next to Sen. Reid, asked Bash, "Why pit one against the other?" After which, Sen. Reid injected, "Why would we want to do that?" Doh!

Reid went on to talk about how he has 1100 constituents who work at an Air Force Base in Las Vegas who are sitting and home and have problems of their own.  He should have instantly recognized that it is not wise to compare people who are furloughed for a few days with kids with cancer....

Jeff Domansky's insight:

Reid creates bad feeling with awkward answer.

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Create Amazing Interactive Presentations From Your Browser With Emaze

Create Amazing Interactive Presentations From Your Browser With Emaze | Public Relations & Social Media Insight | Scoop.it
Browser based presentation platforms are quickly gaining ground as HTML5 has made it possible to create robust presentations online without the need for applications like PowerPoint or Keynote.

Via Baiba Svenca
Jeff Domansky's insight:

This tool has great potential for content marketing too. Thanks to Baiba Svenca for sharing.

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Abe Soltani's curator insight, October 12, 2013 11:55 PM

Like it.

Maite Gonzalez's curator insight, October 18, 2013 9:30 AM

add your insight...

 

 

 

Fiona Harvey's curator insight, February 3, 2014 10:39 AM

Looks relaly cool - will have use for this combined with other apps to generate presentations. 

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8 Advantages Content can Give You in Business Social Media - exploreB2B

8 Advantages Content can Give You in Business Social Media - exploreB2B | Public Relations & Social Media Insight | Scoop.it

Content is supposed to be King in Social Media. But why is that so? What can content do for you, that you could not achieve without content? Done right content can work wonders for your business in Social Media. Yet, many get frustrated because they do not get out of their content what they expected.


...Yet it is still hard to figure out what kind of content is best for a given business and purpose, because the goals you can achieve, the benefits a business could get out of content and the means by which these goals are met vary from case to case. Social Media is a large playground; you need the right toy for every different angle, challenge and personality. To get the most out of your efforts, you need to be sure about what you want to achieve and what you expect. The content that is best for you depends strongly on your own specific goals.


Here are some benefits you can achieve with content, usually one does not come without helping the others. You can force the ones more important to you, by choosing the right content and actions. BUT: Do not expect the last one to come on its own and first!

Jeff Domansky's insight:

Dr Susanna Gebauer shares eight reasons quality content gives you a distinct business advantage.

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The Business Case for Content Curation

The Business Case for Content Curation | Public Relations & Social Media Insight | Scoop.it

Need to see real ROI before you dedicate the time and resources to curate content? This new study from Livefyre will help you make the business case for content curation.


Via Therese Torris, Ally Greer
Jeff Domansky's insight:

if you've ever had to make the case for social media, and content curation specifically, this is a must read.

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Bob Finch's curator insight, September 1, 2013 4:05 PM

I think that it's important to go beyond mere "connection" and engage others with the intent of establishing relationships. It's the difference between meeting someone at an event, getting their card and never contacting them again and setting up a meeting immediately with long-term intention.  Not all will "stick." But surely more will...

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Metta = Storytelling + Polls In One Compact Format

Metta = Storytelling + Polls In One Compact Format | Public Relations & Social Media Insight | Scoop.it
Metta helps turning stories into short movies out of pictures, videos, text and sounds that are already published on the web. Polls and quizzes can also be embedded anywhere inside a video presentation to get controlled responses from viewers.

Via Baiba Svenca
Jeff Domansky's insight:

Very interesting tool with potential for content marketing pros.  I'll give it a test drive and provide a review in the near future.

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Ramon Pavia's curator insight, November 14, 2013 2:24 AM

It allows teachers and educators to produce learning guides

Ingrid Cristina Florence Yamine's curator insight, November 19, 2013 1:14 PM

very interesting and useful one! I'll preset on it next monday!

Philippe Trebaul's curator insight, March 28, 11:35 PM
Baiba Svenca's insight:

Metta (which is the former Soo Meta) is a versatile web application that lets you create presentations with text, images, videos and voice recordings, as well as create polls and stories.


Metta is integrated in Edmodo. It is a great tool for flipped classrooms.

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Content Curation Guide for SEO

Content Curation Guide for SEO | Public Relations & Social Media Insight | Scoop.it

Via Marc Rougier
Jeff Domansky's insight:

Well thought description of the curation process.

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Bev Dantz's curator insight, October 8, 2013 8:56 AM

Great description of what content curation is and why/how it works!

Ali Anani's curator insight, October 21, 2013 12:58 AM
Self-explanatory guide- a very relevant work
John Thomas's curator insight, February 10, 2014 6:53 AM

Content Curation Guide for SEO | 

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As marketers admit digital shortcomings, is the digital economy really as vibrant as portrayed?

As marketers admit digital shortcomings, is the digital economy really as vibrant as portrayed? | Public Relations & Social Media Insight | Scoop.it

...What is getting lost in all this digital hype (or not), is that marketing is a layered set of objectives, messages and channels. The marketing guru Philip Kotler defined the product at three levels: its core proposition, the supporting benefits, and the ancillary elements such as distribution. One leading media buyer explained to me recently that his company now plans around sixteen different channels, each with a different objective. And each must reflect the overall brand concept, while demonstrating the (dreaded) ROI to the client.


One of the attractions with digital is that is measurable, but one must ask (and this is part of the challenge being put up by the marketers) are we measuring the right thing? Fantastic that 10 per cent of users click through, but if the number of users is only 20 per cent of those that could be reached through conventional means, does the math ad up?...

Jeff Domansky's insight:

All about measuring what matters when it comes to social media.

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Blogging like Ogilvy: What Bloggers can Learn from Agencies

Blogging like Ogilvy: What Bloggers can Learn from Agencies | Public Relations & Social Media Insight | Scoop.it

David Ogilvy is one of the biggest names in advertising, and since advertising is all about “big names”, that’s saying a lot. He created some of the most iconic advertising slogans and imagery in the world, and in 1962, Time magazine called him “the most sought-after wizard in today’s advertising industry.”


Even though Ogilvy created ads at another time, for another audience, his messages have endured for many decades. And the lessons learned from a lifetime in advertising agencies are still applicable today. Bloggers can learn a lot from the world of advertising agencies – about how to target an audience, to think creatively about content, and to manage your time and projects effectively...

Jeff Domansky's insight:

What can bloggers learn from Ogilvy and his advertising agency wisdom? Much to learn.

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What's New in Marketing? Sept 2013 - Smart Insights Digital Marketing Advice

What's New in Marketing? Sept 2013 - Smart Insights Digital Marketing Advice | Public Relations & Social Media Insight | Scoop.it

Each month we review the developments in digital marketing and share our alerts on what we see as the “must-know” developments across all the digital marketing platforms.


We also share some of our own advice for marketers. This month we start with two new free guides to help with marketing planning. Watch out for more advice on Planning and Strategy in the Autumn as we countdown to 2014 with our new #PlanToSucceed campaign....

Jeff Domansky's insight:

A look at social media trends including updates on two major changes within Google and Pinterest.

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The Power of I Don't Know

The Power of I Don't Know | Public Relations & Social Media Insight | Scoop.it

In a 2012 study on the state of marketing conducted by IBM, 52 percent of Chief Marketing Officers said that they are unprepared for the expected level of complexity over the next five years. Which only makes me wonder whether the other 48 percent were posturing, daydreaming when they answered the survey, or really think they have it all figured out.


From big data to the myriad of little dials we need to turn in managing our brands, there has never been more to do, less time in which to do it, and such a paucity of patience for poor performance.So what’s a marketer to do? Develop more sophisticated systems and tools? Invest in new methodologies and engagement strategies? Create deeper integration between every function in their business--from IT and Finance to Customer Service and Sales?


(Yes, yes, and yes.)...

Jeff Domansky's insight:

If you don't know every answer, there can be value in admitting it up front.


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12 Experts Share Top Curation Tips

12 Experts Share Top Curation Tips | Public Relations & Social Media Insight | Scoop.it

Six steps to easy content curation.


Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.


I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.

Jeff Domansky's insight:

Great curation tips, tools and best practices from 12 expert Scoop.it curators.

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Lee Wise's curator insight, October 7, 2013 10:54 PM

Some will enjoy this resource!

wanderingsalsero's curator insight, October 20, 2013 8:12 PM

I haven't read this yet but "panels" are always a good way to get a synopsis of any subject......in this case: curation.

Maria Richards's curator insight, March 29, 2014 4:51 PM

It seems so simple here!

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This Is Why No One Follows You on Twitter

This Is Why No One Follows You on Twitter | Public Relations & Social Media Insight | Scoop.it
Twitter users often make the decision of whether or not to follow someone in seconds, meaning that you have very little time to impress.


We looked into why people chose not to follow profiles on Twitter, and crowdsourced a variety of reasons that users give for not hitting that "Follow" button.

Jeff Domansky's insight:

Just the basic Twitter stumbles that can make you look like a Twit!

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