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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Buzzdetector Measures the New ROI | Social Media Today

Buzzdetector Measures the New ROI | Social Media Today | Public Relations & Social Media Insight | Scoop.it

What is ROI if it’s no longer just return on investment? According to Gianandrea Facchini, CEO and founder of the social analytics platform Buzzdetector, it’s return on engagement, return on trust and return on influence.

Jeff Domansky's insight:

Interesting thoughts on how to measure true return on investment for social media including return on engagement, trust and influence. Suggested reading for PR and marketing pros.

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Benetton yanks smooching Pope ad from Unhate campaign after Vatican threatened legal action

Benetton yanks smooching Pope ad from Unhate campaign after Vatican threatened legal action | Public Relations & Social Media Insight | Scoop.it

Fashion company Benetton caved in to pressure from the Vatican and pulled a Photoshopped ad that showed Pope Benedict XVI kissing a leading Islamic imam, the International Business Times reported Thursday.The Vatican responded with furious protests over the image in the company’s Unhate campaign, released Wednesday, which showed the Pope smooching with Egyptian Grand Imam Ahmed el-Tayyeb.“This is a grave lack of respect for the Pope,” Vatican spokesman Federico Lombardi fumed.

Jeff Domansky's insight:

So is this a marketing fail or a crazy like a fox PR ploy by Benetton?

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Inside Forbes: The New Math Of Journalism And 17 Other Disruptive Notions To Ponder

Inside Forbes: The New Math Of Journalism And 17 Other Disruptive Notions To Ponder | Public Relations & Social Media Insight | Scoop.it

In 2014 "the press as you know it has ceased to exist. 20th century news organizations are an afterthought." See No. 18 below. Our contributor model, now three years in the making, continues to grow and evolve.


FORBES BrandVoice is widely considered a breakthrough product in the much-talked about world of native advertising. With 25 million monthly visitors (as measured by comScore), our audience is bigger and more engaged than ever. Still, disruption rules the news industry, advertising and the public relations business, too. With all the turmoil, here are 18 things on my mind as we prepare for product releases this fall....

Jeff Domansky's insight:

Recommended reading: Lewis DVorkin it is always thoughtful on where Forbes is going and what the future of traditional media looks like. 

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Random Acts of Content: Driving Better Results in B2B Content Marketing

Random Acts of Content: Driving Better Results in B2B Content Marketing | Public Relations & Social Media Insight | Scoop.it

As B2B marketers, we know that online content plays a critical role in B2B purchase decisions. In an increasingly cluttered and competitive marketplace, the right content can help B2B buyers make more informed decisions about the products and services they need and the companies best suited to provide those solutions.


A recent report from the CMO Council, which examined the current state of B2B content marketing, found that a whopping 87 percent of B2B content seekers believe online content has either “a major or moderate impact on vendor preference and selection.”


Not too surprising then that the report also found B2B firms are spending over 25 percent of their marketing budgets on the development, delivery and promotion of content to drive business leads. Marketers are becoming publishers, striving to create content-driven marketing programs that build brand awareness and fuel sales efforts.


Yet, despite increased spending on content marketing, the CMO Council found that too many companies are still engaging in “random acts of content development,” implementing programs that lack a cohesive strategy and often fail to provide buyers with engaging, consultative and relevant information....

Jeff Domansky's insight:

More proof of the importance of not being random in your content marketing. have a strategy and work your strategy relentlessly.

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How to Persuade Your Boss to Focus on Content Marketing

How to Persuade Your Boss to Focus on Content Marketing | Public Relations & Social Media Insight | Scoop.it

Managers and business leaders typically respond to cold, hard facts about a particular situation, especially if it’s information about what their customers are saying they want.


If you’re looking to get your boss on board with the importance of content marketing, throw these facts their way:

- 61 percent of consumers say that they are more confident in a company that creates its own content. In fact, they feel more likely to make a purchase from one of these organizations.

- 70 percent of purchasers hope to learn more about a company through information that the business produces on its own, as opposed to ads.

- 78 percent of consumers feel more trust in companies that create custom content; they think that these organizations will yield more trustworthy relationships....

Jeff Domansky's insight:

Just the facts, to help you convince your CEO that content marketing counts.

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Intel to Test News360's Native Mobile Ads System

Intel to Test News360's Native Mobile Ads System | Public Relations & Social Media Insight | Scoop.it

Even business-to-business brands seem to be getting a grip on the mobile world. Intel this week is launching a month-long campaign on News360, a mobile news aggregation app. The tech company is using the app to promote its new IT Business Report mobile app.


The fact that a B-to-B marketer like Intel—mobile is often depicted as a consumer space—is buying News360's ads underscores how major companies are increasingly giving relatively obscure smartphone apps a shot at their business. In a saturated apps market, News360 needs to prove itself, as brands have countless options to choose from. To that end, the 3-year-old mobile developer, which claims roughly four million users, is now jumping on the buzzy native trend in its pitches to advertisers....

Jeff Domansky's insight:

Business advertisers like Intel are testing the native advertising waters on mobile. Watch for your smartphone to get loaded soon.

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25 Compelling Reasons to Blog for Business Yesterday

25 Compelling Reasons to Blog for Business Yesterday | Public Relations & Social Media Insight | Scoop.it

Have you heard that 90% of companies are using custom content for marketing? Or that consumers believe that blogs are the most useful form of content? There’s a lot of compelling reasons to blog starting yesterday, not the least of which is that it’s no longer a differentiating factor. There are now nearly 7 million blogs on the internet, a meteoric increase over the 100,000 that existed a decade ago. From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. We’ve highlighted 25 of our favorites below...

Jeff Domansky's insight:

The research is compelling. Blogging and content marketing work. Here are 25 more reasons why you should be blogging. And you're waiting for? 

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This CEO is a Train Wreck: 9 Crisis Communication Lessons You Can Learn | Braud Communications

This CEO is a Train Wreck: 9 Crisis Communication Lessons You Can Learn | Braud Communications | Public Relations & Social Media Insight | Scoop.it

...Edward Burkhardt, CEO of Montreal, Maine & Atlantic Railways waited 5 days before visiting the crash site andmaking a statement to the media. His statement lacks a significant, quotable apology to those affected, while focusing too much on the technical aspects of dealing with insurance, finances and monetary issues. He even begins his statement by defending whether he is a compassionate person.


True, the CEO does not always need to be the spokesperson in every crisis. However, a crisis this big demands an appearance and statement within 24 hours of the onset of the crisis.


True, I believe a CEO should spend more time managing the crisis and running the company than trying to be a spokesperson, but a crisis this big demands at least a few hours to talk with the media and the families who have lost loved ones. News reports indicate that at the time of the news briefing, the CEO had not reached out to families....

Jeff Domansky's insight:

Train company CEO's crisis management called a "train wreck" by crisis experts.

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Jeff Domansky's comment, March 6, 2014 5:11 PM
Meredith Nichole in my opinion, this was so serious only the CEO should comment. If he was deemed unable or not empathetic enough, then next most senior should speak. They had no strategy for the tragedy.
Traci Bartgis's comment, March 6, 2014 6:48 PM
I think it is embaressing that it took the CEO 5 days to respond to such a tragedy. Hopefully he can read this article and be more prepared if something like this happens again.
Katie Daugherty's comment, March 7, 2014 3:37 PM
I like that this outlined exact things to do. A lot of articles just give general ideas, but this one told you actual restrictions. Waiting until the 5th day to respond to a crisis obviously isn't a smart thing to do, but having a statement within an hour is a good requirement. I think in a crisis situation, it's best to make sure the public knows you are reacting, whether there is a fully detailed plan or not.
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5 Mobile Marketing Tools to Reach Customers on the Go

5 Mobile Marketing Tools to Reach Customers on the Go | Public Relations & Social Media Insight | Scoop.it

If you're looking to up your mobile marketing strategy, check out these 5 vendors that can help....

Jeff Domansky's insight:

Several of these tools were new to me. They are worth a look.

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John Waller's curator insight, July 22, 2013 4:07 PM

Mobile based loyalty is going to be huge very quickly.  

 

Would you rather send a text than talk? Textus.biz says 32% of us would and their technology allows us to do it from our computers or tablets.

 

Don't ignore Facebook with it's available offers, promoted posta and pages manager app.

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Shopping Via Smartphone Benefits Consumers

Shopping Via Smartphone Benefits Consumers | Public Relations & Social Media Insight | Scoop.it

Shopping via smartphone adds value to the shopping experience for the consumer....


Shopping via smartphone is on the rise. Consumers are using their smartphones to shop smarter. They are using their phones to compare prices and research products in retail stores. They are also making purchases online right from their smartphones. It is also becoming increasingly common for consumers to use social media while shopping.


Producers are tapping into this through social media interaction and advertising. According to First Data, smartphones rule as shopping tools....

Jeff Domansky's insight:

This infographic highlights valuable research and insight on consumer shopping by mobile phones, for retailers and small business marketing.

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Chelsea Tidswell's comment, August 7, 2013 4:56 AM
This is interesting. I find shopping on my smart phone very convenient and easy to use. It is a great way to compare prices between products.
Tegan Thomas's comment, August 12, 2013 8:29 PM
This is a great article that shows businesses how people are using the technology that they have purchased and putting it to great use. People are much more aware of what technology can do for a business and being able to compare prices of the same consumable is a significant way some businesses are losing out.
Gorretti Lili Hakalo Vea's comment, August 21, 2013 5:54 AM
Great article Tegan. I agree with drastic changes in technology it is expected that something like would happen. and it's great for companies especially on a world wide basis because now the target market has increased and therefore more easier to reach. Although in saying that whats one mans gain is another mans lose therefore more room for competition
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Marketing for a Shrinking Niche: Digitally Promoting a Paper Goods Company - Business 2 Community

Marketing for a Shrinking Niche: Digitally Promoting a Paper Goods Company - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Depending on who you ask, marketing is either very simple or incredibly complex. But marketing for a small niche that is shrinking rather than growing? That’s a tough job, plain and simple.


Consider this post a sort of case study of one such company and its marketing efforts – a stationery company, to be more specific. While the company is no Dunder Mifflin, Inc., Paper Concierge does deal primarily in a sort of endangered medium. Meanwhile, in efforts to be more eco-friendly, mobile, and tech-laden, consumers are ditching paperbacks and newspapers and paperweights – I could go on, but I won’t – for decidedly un-papered electronics.


So – how do you successfully market (on and offline) for a company that sells paper products?...

Jeff Domansky's insight:

This is a really useful case study in social marketing. Lots of lessons.

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Top 9 Most Common Pinterest Marketing Mistakes - The Wishpond Blog

Top 9 Most Common Pinterest Marketing Mistakes - The Wishpond Blog | Public Relations & Social Media Insight | Scoop.it

Rookie meltdowns are common on Pinterest. But when you’re using it for your business’ social media marketing, those newbie mistakes can cost...


Rookie meltdowns are common on Pinterest. But when you’re using it for your business’ social media marketing, those newbie mistakes can cost you....


I think of Pinterest as a very personalized, interactive glossy magazine. It’s a fabulous way for users to find products they love, organize them, and share them with their friends. Pinterest users buy the products they love too. In fact, 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase (this compares to only 40% on Facebook).


In this article, I outline nine of the top most common mistakes made on Pinterest - and how you can avoid them....

Jeff Domansky's insight:

Here's a really useful checklist of common Pinterest mistakes. Easily avoided and very practical.

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Creating Traffic Driving Blog Posts | Social Media Today

Creating Traffic Driving Blog Posts | Social Media Today | Public Relations & Social Media Insight | Scoop.it

One of the best things that you can do to both attract and keep readers on your blog is to add visuals, including images and videos. In addition to images, the formatting of blog posts plays a large role in the visual appeal of an article....


There has been a lot of buzz in the marketing world the last couple of days about an update to the rankings section of Google’s Webmasters Tools. The update reads: "In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share."


...Blogging for seoThis is not a big surprise because the importance of unique and well written content on websites has been steadily increasing over the past few years. This update does not mean that other factors, such as site structure, internal and external link building, Author tags, and social signals are not important. But, in level of importance, unique and well-written content is definitely at the top of the pyramid....


So how do you create the quality content that will help increase your rankings and drive traffic back to your site? Here are 5 tips for creating unique, relevant, and traffic driving blog posts....

Jeff Domansky's insight:

Useful blogging basics...

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Simple2Technology's comment, July 25, 2013 5:43 PM
Blogging is one of the easiest ways to earn some extra money online doing things you love.
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Vatican offers 'time off purgatory' to followers of Pope Francis tweets

Vatican offers 'time off purgatory' to followers of Pope Francis tweets | Public Relations & Social Media Insight | Scoop.it

In its latest attempt to keep up with the times the Vatican has married one of its oldest traditions to the world of social media by offering "indulgences" to followers of Pope Francis' tweets.The church's granted indulgences reduce the time Catholics believe they will have to spend in purgatory after they have confessed and been absolved of their sins....

Jeff Domansky's insight:

Is it the silly season or what? Say three RTs and fav me may be the foundation for the Vatican's new social media strategy. Or not.

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Pierrick Fischer's comment, July 17, 2013 5:14 AM
A hell of a social media strategy! :)
Jeff Domansky's comment, July 17, 2013 2:45 PM
Good one Pierrick ;-)
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Inside Forbes: The 9 Key Steps We've Taken to Disrupt the Traditional News Business

Inside Forbes: The 9 Key Steps We've Taken to Disrupt the Traditional News Business | Public Relations & Social Media Insight | Scoop.it

I recently gave a presentation at the Digital Innovators Summit in Berlin on how FORBES is disrupting the traditional news media.


My solution was to tell the FORBES story of the last 20 months — the successes, challenges and learnings of a 95-year-old startup helping to lead journalism into the future.


I’ve boiled it down to nine key points that capture what we’ve done to reinvent Forbes.com and put our authoritative journalism at the center of a unique social media experience....

Jeff Domansky's insight:

Lewis DVorkin always offers superb insight into media trends and journalism of the future. Recommended reading.

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Brand journalism, Part II: In Chobani yogurt, a lesson | PBPexton.com

Brand journalism, Part II: In Chobani yogurt, a lesson | PBPexton.com | Public Relations & Social Media Insight | Scoop.it

I think advertisers are smart to want to have their ad copy look, read, and sound more like journalism. It’s a form of flattery for what we do, and although trust has waned in our profession recently—the public sees that our journalism is not as good as it used to be–it means that at least that the Mad Men of Madison Avenue think we’re more trustworthy than they are.


There’s an informative website, brandjournalists.com, that explains what these new kinds of ad producers do and why. It’s instructive.At base what they say they are doing is story telling. And, as they say, a good story is the essence of human communication. We journalists know that, or at least we should. If you can tell a good story about a company or organization, that’s likely to sell more product than the best old-hat sales pitch, the brand journalists reason.


They’re right. I agree with the ad folks that most companies have a good story to tell. I used to cover business and I never found a business I couldn’t find something interesting and newsworthy to write about.But let me show you how journalism is different than “brand journalism” or other kinds of sponsored content. This story you might even know....

Jeff Domansky's insight:

This is a really good read and a reality check about "brand journalism" and the challenge of telling interesting stories and avoiding marketing-speak.

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5 Reasons Mobile Warming is Not a Hoax - Business 2 Community

5 Reasons Mobile Warming is Not a Hoax - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Mobile warming is real. You can see its effects every day. From the incessant need to share photos to skimming the news, mobile phones are our digital lifelines.


And mobile warming – society’s growing addiction to mobile devices – is projected to grow exponentially.


Here’s a simple fact: more humans on this earth own a mobile phone than a toothbrush. While this might be a sign that we need to focus on our dental hygiene, it’s also a signal business owners can’t ignore....

Jeff Domansky's insight:

Consumers are getting mobile and business is not far behind. These stats and infographic show just how far consumers are down the mobile road.

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Social Media A Must For Brands, But Needs A Strategy, Says Vision Critical Study

Social Media A Must For Brands, But Needs A Strategy, Says Vision Critical Study | Public Relations & Social Media Insight | Scoop.it

A comprehensive study from market research firm Vision Critical indicates just how important social media is (and will continue to be) for brands, especially when considering product sales. Called From Social to Sale: 8 Questions to Ask Your Customers, the report reveals — based on 6,000+ survey respondents — that consumers are often more likely to purchase items after seeing them and/or interacting with posts about them on the social media platforms Facebook, Twitter, and Pinterest.


More specifically, “4 in 10 social media users have purchased an item online or in-store after sharing or favoriting it on Facebook, Twitter or Pinterest,” according to the report. Additionally, it found that Pinterest is the site most likely to drive “spontaneous purchasing.”


An article about the report on Cantech Letter summarized some key findings, noting that “social media drives both in-store and online purchases in almost equal numbers. 38% of people who have liked, shared or commented on a product on Facebook have gone on to buy the product. And 43% of people who have favorited or shared a product on any social media platform ultimately purchased it. Facebook is still king in terms of volume, with 75% of respondents logging in daily, compared with 17% for Twitter and Pinterest.”...

Jeff Domansky's insight:

Social media impacts sales and this research report provides more understanding about how sales are impacted. But without a strategy, it's just noise.

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8 Remarkable (and Stolen) Content Marketing Ideas

8 Remarkable (and Stolen) Content Marketing Ideas | Public Relations & Social Media Insight | Scoop.it

“Your idea isn’t new. Pick an idea; at least 50 other people have thought of it. Get over your stunning brilliance and realize that execution matters more.” —Mark Fletcher, Founder of Bloglines.com.


One of the benefits of my work is that I get to travel around the world to meet with fascinating people who have amazing ideas. Much of my speeches and my writings on content marketing are filled with the thoughts of others. Here are eight of my favorite content ideas that I’ve stolen. I’m sharing them with you in the hopes that they will help you as much as they’ve helped me....

Jeff Domansky's insight:

Joe Pulizzi's insight on content marketing is always valuable. 

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Andy Birkitt's comment, July 18, 2013 4:56 AM
Thanks Jeff have started to follow Joe
Jeff Domansky's comment, July 18, 2013 2:24 PM
Joe and content marketing Institute resources are tremendous for anyone in content marketing, PR or marketing.
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How to showcase your brand journalism site

How to showcase your brand journalism site | Public Relations & Social Media Insight | Scoop.it
Should your brand journalism site live on your corporate site, or be a separate news site? Here are the benefits of and the strategy behind both locations.
Jeff Domansky's insight:

Good interview and online newsroom tips from Mark Ragan and Jim Ylisela.

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Sara Ortega's curator insight, November 30, 2013 4:11 PM

One of main reasons to house a brand journalism site separate from a corporate site is that the content should never look like marketing.  While there is the option to build a page on corporate websites that showcases news, there are better ways of creating an external, news only site and promoting through other channels.  Businesses can create an email newsletter that culls content from the brand journalism site.  There are also social media channels that push the content to readers like Twitter, Facebook or Pinterest.

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Video Statistics: The Marketer's Summary

Video Statistics: The Marketer's Summary | Public Relations & Social Media Insight | Scoop.it

Content - As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. Here's an infographic explaining why consumers watch product videos and their effect ...


All those product video views translate into more sales for businesses.


Shoppers who view video are 174% more likely to purchase than viewers who did not, according to Invodo. And almost 40% of consumers report that videos increase their likelihood of making a purchase on a mobile device....

Jeff Domansky's insight:

This infographic and post provide useful ammunition for marketing, PR and content marketing pros who need evidence that video in social media returns an ROI. Take a look.