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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Content-recommendation app Trapit grows up, enters formidable world of publishing

Content-recommendation app Trapit grows up, enters formidable world of publishing | Public Relations & Social Media Insight | Scoop.it
Trapit launched its new publisher suite today, the startup’s first business-to-business product that lets publishers and brands create personalized, more engaging reading experiences. “The web is generating more content per day than ever before,” said founder Hank Nothhaft Jr. in an interview with VentureBeat. “There are plenty of web aggregators and distribution networks, but as far as I am concerned, these are one-trick ponies. They are not solving problems as far as publishers are concerned. We use artificial intelligence to create branded personalized content experiences for audiences; it’s like machine-assisted editorial, and the impact on engagement is tremendous.”...
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Laura Brown's comment, April 4, 2013 12:47 PM
I was using Trapit for awhile. I like the feeds by topic. But, once you get into your feed you realize you can't get out of it. When you open a link it is in the Trapit frame. It became annoying to try to force the link to open in a new window so I could link to it (without the Trapit secondary link).
Jeff Domansky's comment, April 4, 2013 2:18 PM
Agree with your comment Laura, though I liked the content it was sourcing. A little deeper than other tools.
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11 Times Companies Bowed to Customer Outcry

11 Times Companies Bowed to Customer Outcry | Public Relations & Social Media Insight | Scoop.it
The customer is always right, as these 11 companies learned the hard way.... Exceptional bad PR lessons...
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Inequality: A Nonprofit Social Media Best Practice | Colleen Dilenschneider

Inequality: A Nonprofit Social Media Best Practice | Colleen Dilenschneider | Public Relations & Social Media Insight | Scoop.it

Simply put, your organization’s fans and followers are not all of equal value to your nonprofit’s relevance and long-term solvency – and treating every ‘like’ the same way means purposely sabotaging your ability to achieve organizational goals through social media. Some types of fans and followers are much, much more important than others in terms of increasing amplification, spurring visitation (if you’re a visitor-serving organization) and inspiring donations.

 

Like most matters of organizational strategy, social media is about “knowing where your bread is buttered.” Many nonprofit organizations misunderstand the distinct importance of unique online audiences or individuals, and instead, calibrate their efforts to the average “potential supporter.” Forcing striations of unique audiences to a “mean” misses opportunities for deeper, more meaningful engagement with higher-value individuals and wastes precious resources trying to attract folks that aren’t likely to engage with your organization beyond a status “like.”...

Jeff Domansky's insight:

Target, focus, retarget, refocus. Social is simple. Or is it?

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Roger Allen Conner's curator insight, June 26, 2013 10:31 PM

Applying effective business strategies to social media results in a better return on investment. Nonprofits are stretched for time to dedicate to social media so making every time investment count is important. 

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Four Steps to Opening Social Media to Employees | The Buzz Bin

Four Steps to Opening Social Media to Employees | The Buzz Bin | Public Relations & Social Media Insight | Scoop.it
Compared to other industries, healthcare has been slow to adopt social media to engage employees. For many, their focus has been to use social media to market services to consumers and to engage with the community. But when it comes to employees, social media is considered a “hands off” communication tool by managers who fear it will impede productivity and create a hard to manage channel for employees to complain or share sensitive information. More importantly, it’s seen as a resource drain. For most healthcare companies, social media is managed by an already strapped public relations and marketing department who are lucky if they have one staffer dedicated to pushing out Facebook posts and monitoring Twitter. It’s time to change this thinking. Within each organization, there’s a PR army of ambassadors who are ready to share the good news about your brand. Likely, they are already doing so on their own social media properties. Why not leverage the power of this group to forward the company’s messages? Here are four steps to get you started....
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Communications Leadership Council » Reputation: 4 Steps to Safeguard Against Risk

Communications Leadership Council » Reputation: 4 Steps to Safeguard Against Risk | Public Relations & Social Media Insight | Scoop.it
...Effectively managing reputational risk begins with recognizing that reputation is a matter of perception. By definition, reputation risks arise when a company fails (or is perceived to fail) to behave in ways that align with stakeholder expectations. To manage reputation risk, leading communicators design systems to identify and address areas of potential reputation exposure. Smart teams don’t wait until a crisis hits to start monitoring their reputations, especially online reputations. Leading communicators also recognize that reputation risk is too complex and widespread to manage alone. As a result, these teams are equipping others across the organization to respond to and escalate risks appropriately. Those getting it right focus on four fundamental elements to create effective reputation risk management systems. The four elements include....
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Can Branded Content Marketing Help Publishers Survive? | SixEstate

Can Branded Content Marketing Help Publishers Survive? | SixEstate | Public Relations & Social Media Insight | Scoop.it
Great context for content... Should traditional publishers tap into the potential of creating brand-sponsored content in-house, or will it ruin their editorial credibility? In the March 21 Forrester report on “How To Build Your Brand With Branded Content,” principal analyst Tracy Stokes, who created the report along with David M. Cooperstein and Alexandra Hayes, noted that in today’s connected world, “traditional marketing vehicles” are increasingly ineffective in capturing consumers’ attention and keeping them engaged. Marketers, according to the report, should use “branded content to build the trusted, remarkable, unmistakable, and essential brand that will drive success.”...
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5 Inbound Marketing Methods that can Drive Traffic and Conversions | Kaiserthesage

5 Inbound Marketing Methods that can Drive Traffic and Conversions | Kaiserthesage | Public Relations & Social Media Insight | Scoop.it
Inbound marketing – or combining different online marketing processes such as SEO, content marketing, social media and conversions – has been one of the most effective ways to hit a site’s various business goals in one go, like driving more specifically targeted traffic, improving revenue and/or building a stronger brand mind share. Aside from involving practices that is measurable, utilizing inbound marketing as an approach to reach a business’ target audience (without disrupting their online activities) has proven itself to be very effective in terms of scaling and growing businesses in a shorter span of time. Some of the most known advantages of implementing these practices as a whole are: -Processes involved are cost-efficient and can be implemented in-house. -It works on almost any size of site/business and on almost any industry. -Can help cumulatively achieve business goals (like constantly generating traffic, leads, conversions), through all the past and current efforts done to improve the brand/site. There are so many tactics that you can choose inside the inbound marketing realm that can really help your business grow. Although, in this post, I’ve chosen to highlight a few strategies which I believe can really grow both traffic and conversions when implemented continuously....
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Sugar industry's secret documents echo tobacco tactics | CBC News

Sugar industry's secret documents echo tobacco tactics | CBC News | Public Relations & Social Media Insight | Scoop.it
A dentist uncovered a pile of confidential U.S. sugar industry documents that reveal use of Big Tobacco tactics to deflect growing concern over the health effects of sugar. When Cristin Couzens went on the hunt for evidence that Big Sugar had manipulated public opinion, she had no idea what she was doing. She was a dentist, not an investigative reporter. But she couldn't let go of the nagging suspicion that something was amiss. Her obsession started in an unlikely place, at a dental conference in Seattle in 2007 about diabetes and gum disease. When one speaker listed foods to avoid, there was no mention of sugar. "I thought this was very strange," Couzens said. And when a second speaker suggested sugary drinks were a healthy choice, she chased him down at the end of the conference to make sure she'd heard him correctly. "How could you possibly recommend sweet tea as a healthy drink?" she asked the speaker, who paused just long enough to say, "There is no evidence that links sugar to chronic disease," before he bolted out the door. Cristin Couzens publicized secret documents in a magazine article titled Big Sugar's Sweet Little Lies. (Eric Weber) "I was so shocked by that statement," she said, "I felt obligated to do a little bit of research, thinking perhaps the sugar industry had somehow had an influence over the lack of advice to limit sugar intake to prevent and control diabetes. That's what set me off."... Great investigation and storytelling in the public interest...
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Issues Management: Activism on the Menu for Kraft | The PR Coach

Issues Management: Activism on the Menu for Kraft | The PR Coach | Public Relations & Social Media Insight | Scoop.it

Never underestimate the influence of two Mommy bloggers and the power of online activism.

 

A recent online petition at Change.org, has gathered more than 278,000 supporters protesting against food dyes added to several popular Kraft macaroni and cheese products....

Jeff Domansky's insight:

A classic grassroots activist campaign against Kraft food dyes gains momentum. Lots of lessons.

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12 Content Marketing Ideas that Still Rock | Social Media Today

12 Content Marketing Ideas that Still Rock | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Some people may argue that by concentrating more on content marketing, we are actually dragging ourselves one step further to becoming a content mill. ...Without stretching the truth, we can safely assume the fact that the very concept of web marketing, outbound marketing, social media marketing, search marketing or whatever it is, fall flat if we fail to add engaging content in it. In fact, content is the driving force behind all these marketing initiatives. But not all content marketing initiatives are great for the health for your online presence. Well I do not intend to confuse you; rather here I am going to tell you exactly the types of content marketing that actually work. Want to know more? Follow me then...
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Constance Jones Collier's curator insight, April 3, 2013 10:52 PM

An In Depth Look!

 

http://www.qoolab.com

Urban Book Editor's curator insight, April 4, 2013 9:28 AM

Pursuing a Content Marketing strategy can seem daunting. These ideas can help us focus on specific areas that are effective and useful to our audiences.

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15 Stats Brands Should Know About Online Video

15 Stats Brands Should Know About Online Video | Public Relations & Social Media Insight | Scoop.it

Video is becoming a must-have for brands that want to make an impression on consumers. Web video is seeing massive growth. Watching video online has gone from a niche activity to mainstream. With new devices, video everywhere has become a reality. The implications of online video’s growth for the digital advertising industry are huge. Sight, sound and motion is of utmost importance to brand advertisers. It can pull on heartstrings and entertain people the way banners have never been able to do. That’s led to Web video ads being the bright spot in an otherwise tough market for publishers. The big question is whether the growth in inventory will continue that trend. Here are 15 must-know stats on online video....

Jeff Domansky's insight:

More on the importance of video in your content marketing program.

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The Move to Native Ads in 2013: Think Outside the Banner | Social Media Today

The Move to Native Ads in 2013: Think Outside the Banner | Social Media Today | Public Relations & Social Media Insight | Scoop.it

...As this year’s newest addition to the marketing jargon handbook, native advertising challenges brands to think differently about both social engagement and advertising, and requires marketers to appeal to prospective customers in unique ways.

 

What are Native Ads?

 

Native ads place brand content such as videos, photos and articles directly into a site, such as Facebook Sponsored Stories; Twitter's Promoted Tweets; promoted videos on YouTube, and promoted playlists on Spotify and Rdio....

Jeff Domansky's insight:

Good look at the fundamentals of native advertising.

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How H&M uses Facebook, Twitter, Pinterest and Google+

How H&M uses Facebook, Twitter, Pinterest and Google+ | Public Relations & Social Media Insight | Scoop.it

H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks.... H&M has actually gone to the trouble of publishing the basis of its social strategy online. It states that through social media “millions of H&M fans and followers share ideas and opinions and get quick answers to their queries.” It has official accounts on almost every major social network, including Chinese platforms Youku and Sina Weibo. Unfortunately my Mandarin is a bit rusty, so for this post I’ll just focus on Facebook, Twitter, Pinterest and Google+...

Jeff Domansky's insight:

Nice social marketing case study.

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Publicity Stunts: When Good Ideas Go Bad « crowdSPRING Blog

Publicity Stunts: When Good Ideas Go Bad « crowdSPRING Blog | Public Relations & Social Media Insight | Scoop.it
Many companies large and small have attempted PR stunts and there are some great examples of successful events large and small that have worked out for the sponsoring company: think Red Bull’s Stratos Mission, with it’s daredevil leap from the edge of space, or Kentucky Fried Chicken’s giant logo in the Nevada desert, or even the granddaddy of them all, the Macy’s Thanksgiving Day Parade. These efforts and others like them garnered tons of free press coverage for their sponsors, generated millions of impressions, and ultimately led to increased awareness and sales. But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road. Even though the old saw, “there is no bad PR” is still widely subscribed to, real damage can be done when an attempt at a PR stunt fails, in truth the damage done to a sponsoring company’s reputation can be immense (not to mention the expense). Here are 5 legendary examples of PR efforts gone horribly, terrible, awfully wrong. #fail has never had better friends than these!....
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15 Unapproved Ads That Got Top Brands In Trouble | Business Insider

15 Unapproved Ads That Got Top Brands In Trouble | Business Insider | Public Relations & Social Media Insight | Scoop.it

Ford isn't the only major company that has had to answer for a controversial ad it never wanted to go public. A series of Pepsi ads in Dusseldorf showed graphic images of a personified calorie committing suicide in various violent ways. The World Wildlife Foundation had to apologize when DDB Brazil created ads in which dozens of planes were shown flying at the World Trade Towers with the text, "The tsunami killed 100 times more people than 9/11." WWF said it never approved the ads even though they were submitted to various ad award ceremonies. Click here to see when big brands had to answer for huge ad fails ... 

Jeff Domansky's insight:

So many bad ads, so many bad PR lessons...

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Is There Room in PR for Content Marketing? | PR 2020

Is There Room in PR for Content Marketing? | PR 2020 | Public Relations & Social Media Insight | Scoop.it

How traditional PR professionals, firms and organizations can adapt, and retain relevancy, in the content marketing era.... The buzzword on every marketer’s lips this year is content marketing—and with good reason. Never before have brands been able to so easily transform themselves into de facto content creators through the use of affordable publishing and distribution tools, such as blogging platforms, Twitter and LinkedIn.

 

Meanwhile, the definition of what constitutes a traditional media outlet continues to be flipped on its head as websites, blogs and social media sites become go-to reads for consumers and key decision-makers. So, what does this shift in the way information is produced and consumed mean for the world of public relations? If audiences are more prone to read a Twitter feed over the New York Times, is it time for all us publicists to hang up our hats and call it a day?...

Jeff Domansky's insight:

Great question, interesting answers...

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The Real Reason Marissa Mayer Should Catch Flack

The Real Reason Marissa Mayer Should Catch Flack | Public Relations & Social Media Insight | Scoop.it
Many pointed to the fact that Yahoo!’s working mom CEO got flack when Best Buy’s working dad CEO didn’t as unfair for gender inequity reasons.... ...Yahoo! builds exactly the kind of products designed to help work-at-home employees. On its face, then, Yahoo!’s rejection of such practices for its own employees looks like a brand misalignment. I mentioned this in a previous article and it generated a Twitter conversation that I thought deserved more than 140 characters. Lest you think that I am supporting the shut-down of work-at-home policies, I’m not. I want to show you that the extent to which such policy changes are made intentionally, and communicated in ways that help reinforce the brand promise to employees and customers, even unpopular decisions can reinforce a brand’s market position. Best Buy will have an easier time of this than Yahoo! for reasons outlined below. Creating a brand that makes sense to the market – especially when a leaked employee memo can the internet ablaze as Yahoo!’s did – means you have to avoid the 2 biggest mistakes of internal branding....
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What the Heck is Content Marketing?

What the Heck is Content Marketing? | Public Relations & Social Media Insight | Scoop.it
Content basics... Content marketing is when a brand creates content and shares it. It’s different from “regular” content (whatever that is) because its goal is to attract and engage consumers. Content marketing has been around since the beginning of PR and advertising. It used to come in the form of company newsletters, advertorials, user conferences, company magazines and press releases. But social and digital media have shifted content marketing into hyperdrive. Content market now comes in many flavors....
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Use Video Marketing for Sales and ROI Boost | Social Media Today

Use Video Marketing for Sales and ROI Boost | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Videos have the ability to connect with prospects in a way you can’t through text, e-mail, or even a phone call. This is especially significant because in sales, you’re selling yourself: the product comes after you’ve established a connection. Imagine being able to talk to a prospect who already has a connection with your company; that changes the dynamics of the conversation.

 

Anyone in sales knows that people buy from people they know and trust. Videos have the ability to connect with prospects in a way you can’t do through text, e-mail, or even a phone call. This is especially significant because in sales, you’re selling yourself - the product comes after you’ve established a connection.

 

Different Types of Video Marketing

Let’s take a deeper dive into the different types of video marketing:

- Promotional: Showcases your products and services

- Testimonial: Highlights your talents by showing clients raving about work you’ve done

- Thought Leadership: Presents new or useful information relevant to your industry

- How-To: Informs prospects on how they can use your product or service

- Product Information: Explains new features, benefits, solutions, troubleshooting

- Entertainment: Shows your brand’s human side; leverage viral videos, contests

 

There are many more examples of how to use videos in your marketing campaigns. Larger corporations may elect to use videos as internal information pieces to help sales or customer service representatives....

Jeff Domansky's insight:

Video speaks and shows...

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The Importance of Content Marketing in 2013 | BloggingPro

The Importance of Content Marketing in 2013 | BloggingPro | Public Relations & Social Media Insight | Scoop.it

It’s one of those terms being thrown around by marketing departments everywhere, but do you really know what it means? And more importantly, do you know how to use it to maximum effect?

 

We all know that online marketing has changed, and in 2013 ‘content’ is playing a bigger part than ever in driving traffic and keeping the search engines happy. In the wake of Google’s Panda and Penguin updates, this is something many webmasters are struggling with.

 

So what ‘content’ should you be producing when implementing a content marketing plan?

• Written –Check out this blog post for some top tips on writing quality content if you’re struggling.

• Images and video – These can go viral and are cost-effective pieces of content for your site.

• Social – Social signals are becoming more important in website rankings; use them.

• …and just about anything else you can think of!

 

You know what content you should be producing now. But do you know why? Here, we take a look at the importance of content marketing in 2013...

Jeff Domansky's insight:

Great foor for video content marketing thought...

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The Definitive Guide to Online Reputation Management | KissMetrics

The Definitive Guide to Online Reputation Management | KissMetrics | Public Relations & Social Media Insight | Scoop.it

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.

 

In this guide, I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.

 

...No matter the size of your business, they (prospects, customers, clients…anyone and, potentially, everyone) are talking about you. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more. If you think you can skip this, or if you think you can make it without taking into account people’s voices, opinions, and reviews, think again....

Jeff Domansky's insight:

Nice reputation management wake up call.

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24 Fun Facts About Beer [Infographic]

24 Fun Facts About Beer [Infographic] | Public Relations & Social Media Insight | Scoop.it

Time for a pop quiz! What common beverage helped start the agricultural revolution, helps prevent kidney stones, and has been around for thousands of years? If you said beer you would be correct. Man’s favorite drink has been around for several thousand years and holds a special place in our history. People’s desire for more beer brought forth some of our most important inventions, such as the plow and irrigation systems which allowed for more efficient farming....

Jeff Domansky's insight:

Nothing like some cold [beer] facts!

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Creating a video content marketing strategy | Smart Insights Digital Marketing Advice

Creating a video content marketing strategy | Smart Insights Digital Marketing Advice | Public Relations & Social Media Insight | Scoop.it

As an example of this opportunity, Paul Roger’s recent post on using products to increase conversion rate showed the power of video to persuade consumers about a product.

 

For example, Matt Lawson, Head of Conversion at Appliances Online explains: “Video gives us the opportunity to wow our customers and this in turn delivers results. We have tested and proven that when someone watches our video reviews they’re 120.5% more likely to buy, spend 157.2% longer on the site and spend 9.1% more per order. So my focus this quarter is increase customers watching video. Simple.”...

Jeff Domansky's insight:

Ins and outs and BIG impact of video marketing.

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Min Kim's curator insight, April 4, 2013 2:52 AM

온라인 마케팅상에서의 비디오의 중요성에 대해서 논한 기사이다. 유튜브의 성장세와 사람들의 비디오사이트 방문횟수를 보면 분명 비디오마케팅이 활성화가 되는것같다. 아무튼 이 기사에서 얻을 만한 가장 중요한 생각은 비디오마케팅시장의 성장과 비디오를 만들고 원하는 사람들에게 정확하게 전달하는 능력이 아닌가 싶다. 

This article talks about the importance of video marketing. According to the article, it is evident that the number of views and people watching videos through Youtube is increasing and it definitely shows the power of video as a marketing tool. Overall, the most important aspects that we should get out of this article is that we recognize the importance of video marketing and know how to reach the right customers or viewers.

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6 ways traditional PRs can up their game using social media | memeburn

6 ways traditional PRs can up their game using social media | memeburn | Public Relations & Social Media Insight | Scoop.it

Did you know that no one actually cares about your latest crafted traditional press release on social media? If you want to build an attraction using social media, you will have to change your approach from pushing out marketing messages and start with creating magnetic content online to start pulling readers in.

 

Using social for digital PR is all about creating content that your targeted audience wants and building a community around your business. Using online PR with your social media marketing campaign is a powerful strategy to build awareness for your business. Here's a couple of tips on how you can get started with using digital PR that focuses on how your business can help others on the social web while you are building valuable relationships with your clients....

Jeff Domansky's insight:

Just the basics to get your social PR started.

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Celebritize You's comment, April 3, 2013 10:19 AM
People are needing useful content for their target customers and current clients more than ever!
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Why the Blog Post Is the New Ad Unit

Why the Blog Post Is the New Ad Unit | Public Relations & Social Media Insight | Scoop.it
Learn why business blogging is more results-driven and cost-effective than the traditional ad unit.... With this newfound interest in content creation, the rise of inbound marketing, and the latest trend, native advertising, the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information. And that is why the blog post is the new online ad unit. While clickthrough rates (CTR) are not the only metric by which you can measure a banner ad's performance, typical online banner ad units achieve a CTR of 0.10% according to MediaMind's Global Benchmarks Report, and that figure is on a downward spiral due to banner blindness, among other things. Couple that with "blind" network ad buys that prevent a marketer from knowing exactly where their ads appear and limited ad real estate on which to place messaging, and you've got an online advertising system that is very, very broken. But all is not lost! Here's why the blog post is so beneficial to marketers -- and why the typical ad unit just won't cut it any longer....
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