Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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50 Tumblr Blogs for Inspiration

50 Tumblr Blogs for Inspiration | Public Relations & Social Media Insight | Scoop.it

Tumblr is an awesome blogging platform where you can take inspiration from its great design ideas. This particular post is designed so as to provide you with the best 50 inspirational Tumblr blogs.We hope that our hard work will help you find what you have been looking for. Choose any of the following and innovate one of your own masterpieces....

Jeff Domansky's insight:

Take a creative coffee break and look over these inspiring Tumblr blogs.

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Jennifer Frezza 's curator insight, December 17, 2013 11:47 AM

Looking for some inspiration?  This is a great collection.

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Which content marketing formats work best?

Which content marketing formats work best? | Public Relations & Social Media Insight | Scoop.it

Over the past week I've been asking a bunch of content marketing folk about the trends in their industry for 2013, the best examples, and looking ahead to next year. Here, I've asked about the most effective formats for content. In 2012, it could be argued that infographics were king, but I think the sheer volume produced has diluted this particular tactic. Other formats are working well though: video, immersive storytelling, slideshare, scrolling sites, and good old blog posts...

Jeff Domansky's insight:

The experts deliver their opinions on what content formats work best.

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Kill It In Content Creation By Knowing Your Customer Conversion Funnel | Distilled

Kill It In Content Creation By Knowing Your Customer Conversion Funnel | Distilled | Public Relations & Social Media Insight | Scoop.it

We are marketers, so content development should entail carefully calculated decisions with the use of available data. Mike Pantoliano explained it well to a client recently: “Your content ideas start with, ’You know what would be cool?’ when they should start, ’Our potential customers are looking for X, let’s give it to them.’”


In order to be strategic and develop a content plan using data, the first step is to understand your customers’ conversion funnel. This lies at the core of what your customers are looking for…and if they ask, you should answer.Let’s dive into the benefits of adopting this “they ask, you answer” mantra and discuss exactly how to determine the content your customers want...

Jeff Domansky's insight:

Got funnel vision? Better get some.

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Charlotte Varela's curator insight, December 19, 2013 5:29 AM

Killer post on the sales funnel. The days of top, middle and bottom are long gone!

Jeff Domansky's comment, December 19, 2013 1:16 PM
Glad it was useful Charlotte. I've RT'd your great post on conversions too!
Charlotte Varela's comment, December 20, 2013 4:01 AM
Thanks Jeff! Looking forward to reading more of your great Scoops :)
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6 Of The Best Pieces of Advice From Successful Writers - - The Buffer Blog

6 Of The Best Pieces of Advice From Successful Writers - - The Buffer Blog | Public Relations & Social Media Insight | Scoop.it

I’ve been reading some advice from successful writers lately and exploring what their routines are like to see what I can learn aboutHere are six of the most common pieces of advice I came across, and how to implement them in your own writing....

Jeff Domansky's insight:

Belle Beth Cooper provides inspiration for writers, bloggers and PR too.

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Forecast: Papers will lose more than half their share of digital ads in next 5 years | Poynter.

Forecast: Papers will lose more than half their share of digital ads in next 5 years | Poynter. | Public Relations & Social Media Insight | Scoop.it

With all the talk of newspapers as dinosaurs, you might be surprised to know that they will close 2013 retaining their position as the leader among legacy platforms in share of digital advertising revenue, according to Borrell Associates’ annual review and forecast.


But as Borrell looks ahead, the industry’s digital ad prospects are alarmingly weak. By 2018, the consulting firm predicts, newspapers share of all digital advertising will fall by more than half — from 7.1 percent in 2013 to 3.3 percent in 2018.


To be clear, Borrell is NOT saying that the industry’s current digital ad revenues — about $3.5 billion for dailies, $5.8 billion for all newspapers — is going to fall by half. In fact, the firm forecasts growth, though at a modest pace of 1.8 percent a year...

Jeff Domansky's insight:

The report further adds: "The vast majority of the growth will go to so-called “pure plays” — Google, Facebook, Yelp, BuzzFeed and a host of others. Pure plays will grow their ad revenues by a third each year, Borrell expects, raising their share of digital ad revenue from an already impressive 76.6 percent to 88 percent"


Most of the revenue growth will go to Google, further putting nails in the coffins of many newspapers. Can you spell further disintermediation? Newspapers had better continue moving to mobile and videos fast!

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An Eight-Step Plan to Get PR-Driven Links

An Eight-Step Plan to Get PR-Driven Links | Public Relations & Social Media Insight | Scoop.it

Building high-profile links from media sources isn't that difficult when you know how to approach journalists with a good story....


There's no quick fix. Even before search was on my radar, I'd always believed in integrated communications. Link-building is just another component of what should be a multi-faceted approach, and as such, I believe that links are symptomatic of a well-executed PR campaign.


For any marketing campaign you should be looking to use multiple channels. However, the purpose of this post is to specifically explore ways of working with the media, and consequently how to build links on top-tier media sites....

Jeff Domansky's insight:

Jess Champion shares valuabls tips on using traditional PR to get social media links.

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The narrative is the thing: the art of corporate storytelling | ZDNet

The narrative is the thing: the art of corporate storytelling | ZDNet | Public Relations & Social Media Insight | Scoop.it

Alan Berkson has a unique place in the world of thought leadership. He is the guy who has the science of the corporate narrative nailed. Just plain pinned...


Let's welcome Alan Berkson, from Freshdesk, who is not only a thought leader but someone who has carved a special place in the pantheon. Alan is an expert at defining a corporate narrative - an area of paramount importance in a business world defined by digital transformation. A corporate narrative? Are you surprised? The 21st century demands that companies present themselves in new ways. For example, old school product marketing, based on the exhibition of features and functions, no longer works or is even likeable in any way. It now demands something akin to "a day in the life." How are the products going to affect the outcomes I'm looking for as my day proceeds? In other words a narrative, a story.


But Alan is speaking on a bigger stage than just product marketing. He's looking at the strategic requirement that the companies who are trying to engage with customers have a the same time the customers have the opportunity to express themselves with strong collective power....

Jeff Domansky's insight:

A must-read for business storytellers, brand journalists and those aspire to tell better brand stories. Recommended reading. 9 / 10

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