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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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Crowdsourcing Tool Of The Day: Banjo | 10,000 Words

Crowdsourcing Tool Of The Day: Banjo | 10,000 Words | Public Relations & Social Media Insight | Scoop.it

...

Thanks to Twitter, Facebook and a plethora of smartphone apps, newsrooms now have an entirely new toolbox available to them in breaking news situations. And here’s another one to add to the kit: Banjo. 

 

Banjo is an app that describes itself as “a social discovery service.” Available for iPhone and Android users, the app collects social media updates from a variety of networks in real-time and posts them according to geo-tag. You don’t have to “check in” or even be part of a network to see other people’s updates, which are shown on a map.

 

In January, Andy Stettler used Banjo to clarify a breaking news situation. Stettler, an assistant online editor with the Lansdale Reporter, a Pennsylvania newspaper, heard reports about a possible “bomb device” at the King of Prussia Mall. His first thought was to check social networking sites like Twitter and Facebook. Then he remembered to log into Banjo, which he had installed just days before....

Jeff Domansky's insight:

Potential as a crisis PR tool too.

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5 PR Concerns Instagram Should Have Addressed | PRNewser

5 PR Concerns Instagram Should Have Addressed | PRNewser | Public Relations & Social Media Insight | Scoop.it

It’s been a crazy couple of days for Instagram.

 

Just yesterday the maverick social media brand updated its privacy practices and sent the entire planet into a digital uproar. Customers across the seven continents expressed outrage that Instagram would take their precious photos and leverage them to turn a profit.

 

We broke down the fiasco in this post, but now that Instagram has apologized and retracted its new policy and the smoke has begun to clear, it’s time to break down what happened and determine what Instagram could have done better from a PR perspective....

Jeff Domansky's insight:

More post-crisis PR analysis after Instagram's apology.

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The Best of 2012′s Social Media White Papers | Social Media Today

The Best of 2012′s Social Media White Papers | Social Media Today | Public Relations & Social Media Insight | Scoop.it
  Are you addicted to white papers, just as I am? Well, my friends at Awareness, Inc. have put together an epic list of the top 10 social media whitepapers of 2012. Enjoy the white paper goodness.

 

To help you understand important shifts in the social media landscape and how they affect marketing, Awareness Inc combed through the juiciest research findings from 2012, pulling out 10 studies and 30 essential takeaways for any successful marketer and created a guide to help you with them. The ten white papers included are...

Jeff Domansky's insight:

This is a really useful list and social media resource.

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Facebook plans Publishing Garage program to educate brands about ‘social publishing’ | The Next Web

Facebook plans Publishing Garage program to educate brands about ‘social publishing’ | The Next Web | Public Relations & Social Media Insight | Scoop.it

Fusible, a blog that tracks domain name registrations from big companies, has noticed that Facebook secured several domains yesterday related to something called “Publishing Garage”, including PublishingGarage.com and FacebookPublishingGarage.com.

 

A quick Internet search for Facebook Publishing Garage turns up the website of Addie Marino, a Brooklyn, BYC-based Creative Strategist in the Global Marketing Solutions group at Facebook....

Jeff Domansky's insight:

Wassupp Facebook? Secret strategy ahead?

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How to Get More Social Mileage Out of Video | Duct Tape Marketing

How to Get More Social Mileage Out of Video | Duct Tape Marketing | Public Relations & Social Media Insight | Scoop.it

Videos, which you may be using in your business to help highlight your products and services, are a great tool for expanding your social connections. As you’re probably aware, videos help bring your brand and key marketing messages to life in a different way than text or still images do. And you may have already posted some of your videos to YouTube as a way to generate buzz.

 

However, to do true “social video marketing,” you need to go beyond simple YouTube posting. You need to encourage audiences to add their own ideas to the video mix, which means they are implicitly endorsing your marketing messages.

 

According to research from Bazaarvoice and Kelton Research, most consumers trust user-generated content – that is, content that’s not created by the brand – over any other kind. In addition, 84% of people under 35 say that user-generated content has some influence on what they buy. They are also three times as likely as their parents to use social channels to research their purchases.

 

Below are ideas for getting the most possible social mileage out of your videos....

Jeff Domansky's insight:

Several useful tips to maximize your video marketing results.

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5 Lessons From the Instagram Debacle | Mashable

5 Lessons From the Instagram Debacle | Mashable | Public Relations & Social Media Insight | Scoop.it

...Because the service is relatively new and much loved by its users, who still consider it too good to be true. Because Facebook just purchased the company, and Facebook is eager for more revenue streams and has a history of pushing its privacy policy to the extremes of user acceptability. Because it was a slow news week; tech journalists had time to actually dig in to the details.

  

They didn't need to dig too deep, either. The language in the most controversial section of the TOS --

 

"You agree that a business or other entity may pay us to display your username, likeness, photos" -- is actually pretty clear, contrary to what Instagram and its cheerleaders later claimed. You don't need a law degree to read that sentence.

 

So the lesson is to obfuscate your TOS more? No, the lesson is that a TOS is no place to hide in the social media age. Transparency is all....

Jeff Domansky's insight:

More crisis PR lessons learned from Instagram.

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9 Things Businesses Shouldn't Do On Social Media | Forbes

9 Things Businesses Shouldn't Do On Social Media | Forbes | Public Relations & Social Media Insight | Scoop.it
Use social media the right way, and you can attract new customers and boost your business. Use it the wrong way, and you can spark a backlash that’ll melt your reputation to a sticky puddle.

 

Here’s an example of the wrong way. Last September, a loyal fan of Wilcoxson’s Ice Cream posted a comment at the Montana company’s Facebookpage: “Hey saw ur cookies and cream has gelatin in it. Does it contain pork? I am a muslim and love your ice cream.”

 

Wilcoxson’s CEO Matt Schaeffer replied: “We don’t deliver outside of Montana, certainly not Pakistan.”

 

Oh fudge.

 

The exchange went viral...

Jeff Domansky's insight:

The CEO made a serious mistake in social media with a flippant remark and the lesson is painfully felt and worth sharing.

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5 Content Creation Solutions for the Most Common Brand Content Marketing Challenges | Lee Odden

5 Content Creation Solutions for the Most Common Brand Content Marketing Challenges | Lee Odden | Public Relations & Social Media Insight | Scoop.it

One of the most common issues companies seem to grapple with as they get pulled, kicking and screaming, into a content focused world of digital marketing is content creation.

 

Of course, anyone with half a brain can create information, but “content” implies usefulness or utility. Content has purpose and content marketing is meaningful information designed to be useful for a certain audience with the intention of inspiring an outcome or action. A lot of companies are creating information, not content, under the label of “content marketing”.

 

Giselle Abramovich recently posted an interesting article in Digiday, Why Brands Struggle With Content Creation, that really represents some of the most common issues brands like Nestle, AARP, Kellog, Cisco and Capri Sun have with content creation. This post will outline those common challenges and share tips on how to fix....

Jeff Domansky's insight:

Lee Odden's five challenges are bang on and a must-read for content marketing and PR pros.

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Praise for Connecticut State Police spokesperson | PR Daily

Praise for Connecticut State Police spokesperson | PR Daily | Public Relations & Social Media Insight | Scoop.it
Lt. J. Paul Vance is described as ‘composed yet compassionate’ in handling media inquiries after the unthinkable tragedy in Newtown, Conn.

 

...Last Friday, Lt. J. Paul Vance joined this group after a lone gunman entered Sandy Hook Elementary School in Connecticut and killed 20 children and six adults. For 15 years, Vance has led the public information office for the Connecticut State Police. His tireless work in the days after the shooting has won him praise from journalists, law enforcement officials, and PR practitioners. 

Vance “has been doing a heroic job under terrible circumstances,” said Gil Rudawski, the crisis communication chief at GroundFloor Media in Denver. “He's running on adrenaline now, but exhaustion will set in soon.” ...

Jeff Domansky's insight:

Several excellent crisis management lessons shared in this post from Michael Sebastian at PR Daily.

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Why Content for SEO? | Wigisocial

Why Content for SEO? | Wigisocial | Public Relations & Social Media Insight | Scoop.it

Content has become increasingly important for SEO. With major search engines focusing on creating the best possible experience for users, sites that offer the more relevant content are being rewarded. Original, quality content creation is essential to SEO success in the current search climate. 92% of marketers say that content creation is either “very effective” or “somewhat effective” for SEO. Content is also becoming more social, with search engines using signals such as the Facebook Like, Google +1 button, and Tweets to index content faster. Marketers are turning up content creation on their priority lists, and are even turning to services such as BBB to maintain a regular flow of content. Check out this infographic on the importance of content for SEO:

Jeff Domansky's insight:

More useful insight into content and SEO.

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Instagram severely limits its usefulness to journalists - 10,000 Words

Instagram severely limits its usefulness to journalists - 10,000 Words | Public Relations & Social Media Insight | Scoop.it

In short: Instagram’s usefulness and abilities as a tool for journalists and publishers is no longer, but there are still other platforms that are available for photo posting and news gathering. Speaking of unlikely, many users are now returning to Flickr to post and share photos, many with handy Creative Commons licenses that help with citizen journalism and breaking news. If you haven’t already, download the company’s app — just don’t start looking for the filters.


Via Andy Bull
Jeff Domansky's insight:

Back to Flickr? Bad Instagram...bad.

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Guy Kawasaki's Social Media Secret | Inc

Guy Kawasaki's Social Media Secret | Inc | Public Relations & Social Media Insight | Scoop.it
The founder of Alltop.com explains his social media strategy (and tells us why Google+ may overtake Facebook).

 

...What's your biggest SEO tip?
My recommendation for SEO is very simple. It’s Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it. Let Google do its job and you do your job....

 

Jeff Domansky's insight:

Really good interview with Guy Kawasaki about social media, Google+, more.. Worth reading.

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Curation is necessary for thought leadership, though not sufficient by itself | Jay Palter

Curation is necessary for thought leadership, though not sufficient by itself | Jay Palter | Public Relations & Social Media Insight | Scoop.it
...I agree that content curation is often misunderstood and, therefore, misused as a shortcut to thought leadership. And I have no quarrel with the point that you need to create your own content that articulates your vision in order to establish thought leadership.

However, I would say it differently.

Thought leadership is about demonstrating clarity of vision and in order to establish it you need to create content that expresses that vision. But you also need to show that you can recognize that vision in others. To my mind, thought leaders both articulate their own vision and identify it and tease it out of other people’s work. It’s not an either/or proposition....
Jeff Domansky's insight:

Really thoughtful look at curation and thought leadership by Jay Palter.

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Using social media monitoring to identify the influencers relevant to you | Econsultancy

Using social media monitoring to identify the influencers relevant to you | Econsultancy | Public Relations & Social Media Insight | Scoop.it

The sheer wealth of social media monitoring tools available is matched only by the richness of practical uses that they afford users. Considering this, I thought it would be useful to list some of the key ways you can get the most out of your monitoring tool, starting with identifying influencers. 

 

...You need to be looking at both relevancy to your search AND the metrics that help determine influence. Your approach may value one process over the other, but the essential part is that you undergo both of them in order to find a suitable list of influencers.

 

This is just one of a series on the most effective ways to use a monitoring tool, so stick around for more insight. 

Jeff Domansky's insight:

Good read and tips on evaluating influencers.

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Martin (Marty) Smith's comment, December 20, 2012 11:00 PM
ORM is HOT because we must know the conversations that we are part of (without knowing) and those that represent gold we can mine.
Professor Sanabria's comment, December 23, 2012 11:02 AM
Social media ... bridging tactics with monitoring and evaluation.
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70% of Mobile Searches Lead to Action Within 1 Hour | Social Media Today

70% of Mobile Searches Lead to Action Within 1 Hour | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Eloqua, the international marketing automation firm, has assembled a selection of key mobile marketing facts, assessing the importance of mobile usage, key aspects of user behaviour, and future trends for mobile marketers.

 

Usage stats

There are 6.8 billion people on the planet; 4 billion use a mobile phone; only 3.5 billion use a toothbrush.

Search and activity

70% of desktop searches lead to an action within 1 month. 70% of mobile searches lead to an action within 1 hour....

Jeff Domansky's insight:

Stunning mobile stats and an impressive infographic.

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14 of the best infographics we've seen in 2012 | Econsultancy

14 of the best infographics we've seen in 2012 | Econsultancy | Public Relations & Social Media Insight | Scoop.it
By my best estimate I think we've probably been sent around 700,000 infographics this year, many of which were of excellent quality.

 

Obviously there have been a few duds along the way, but the best way for us to share all the decent graphics we are sent is in our regular Friday roundup of the best six we've received that week.

 

And the logical conclusion to our weekly roundup is a final collection of the best infographics we've seen in 2012.

 

Just to be clear, there were no strict criteria in the judging process, it's just a subjective roundup of 14 of my favourites from the past 12 months. So here they are...

Jeff Domansky's insight:

Enjoy this collection of superb infographics from Econsultancy.

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Updated Terms of Service Based on Your Feedback

Updated Terms of Service Based on Your Feedback | Public Relations & Social Media Insight | Scoop.it

Earlier this week, we introduced a set of updates to our privacy policy and terms of service to help our users better understand our service. In the days since, it became clear that we failed to fulfill what I consider one of our most important responsibilities – to communicate our intentions clearly. I am sorry for that, and I am focused on making it right.

 

The concerns we heard about from you the most focused on advertising, and what our changes might mean for you and your photos. There was confusion and real concern about what our possible advertising products could look like and how they would work.

 

Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010. You can see the updated terms here....

Jeff Domansky's insight:

Instagram tries to manage its way out of its crisis by reverting to its original terms of service and starting over.

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The Most Important Marketing Tool You Probably Aren’t Using

The Most Important Marketing Tool You Probably Aren’t Using | Public Relations & Social Media Insight | Scoop.it
If you’re serious about communicating like a human being and not a company, you’ll use personas as the basis for your marketing.

 

Before social media taught us we had to sound human, we could talk to everyone in the same generic business-speak to everyone. Now,people have come to expect businesses to speak to them in a more personal way and to be more relevant.  Personas allow you to do that.

 

Personas will determine the content, tone and language that you use when communicating. To better understand how important this is, imagine yourself at a family holiday party.  You would not discuss the same topics or use the same kind of language with your grandmother who loves to garden, your college-age nephew who is fascinated with politics, or your sister, who’s an executive at a software company.

 

Personas have traditionally been used to develop website designs, but they are an excellent communication device for all marketing purposes.  Content marketing, which is what we are all doing, depends on knowing who you are speaking to and developing personas helps you craft the message that allows you to relate more personally. Whether it is through email, social media or in-person, when your words speak to a specific human being, you will better be able to connect.  People want to feel “she is talking to me.”’...

Jeff Domansky's insight:

Here's a really useful look at how "personas" can help improve your content marketing.

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Martin (Marty) Smith's comment, December 20, 2012 8:46 PM
Managing Content Marketing by Rose and Pulizzi is great too. More and more it feels like personals are the key to relevance and relevance is the key to everything.
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Make Your Content Travel Far and Wide | Social Media Today

Content marketing has changed the way marketers, companies and organizations of all kinds generate interest, reach their audiences and create opportunities. 


Success through inbound marketing now requires more than traditional SEO tactics and the sharing of run-of-the-mill content.  The quality and social capital of content has taken center stage.  To achieve high-volume websites and booming operations, you need to create online content, which is unique, engaging, information-rich, high-impact and very shareable. 

 

The goal of high rates of social content curation—social sharing—is becoming increasingly more important to SEO.  Each time your content is liked on Facebook, tweeted on Twitter, “+1ed” on Google+ or shared on LinkedIn, it gets a stamp of approval—increasing its reach and magnifying your opportunities for higher rates of traffic and lead generation and better SEO.  Once you create truly dynamic content, you need to maximize its social exposure.

 

The promotion of your online content needs to be organized, consistent and strategic.  There are a variety of social media management tools and methods that can simplify social sharing and content curation across multiple social networks....

Jeff Domansky's insight:

Useful content marketing tools and tips to help you and your content reach farther through social media.

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Martin (Marty) Smith's comment, December 20, 2012 8:31 PM
Agree with Jeff. Good tools and process review for "mega-viral" here.
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What to Expect from Social Media Advertising in 2013 | Social Media Today

Social Media Advertising Social media advertising has really taken off in 2012, but what does the future hold? Here’s what I’m expecting to see in 2013.
Jeff Domansky's insight:

Graham Day has several good insights into social media advertising.

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Instagram Boycott Now Includes National Geographic And Anonymous | Forbes

Instagram Boycott Now Includes National Geographic And Anonymous | Forbes | Public Relations & Social Media Insight | Scoop.it
The magazine and hacktivist network criticize the photo network after says it will start sharing users' photos with advertisers.

 

The boycott against photo sharing site Instagram just got the support of two big institutions, each spanning the spectrum of the old and new: National Geographic, and the hacktivist network Anonymous.

 

National Geographic has posted an image on its photo feed saying it was “suspending new posts to Instagram. We are very concerned with the direction of the proposed new terms of service.”

 

Meanwhile @YourAnonNews, the hugely-popular Twitter feed for Anonymous supporters has also encouraged people to deletetheir Instagram accounts.

Jeff Domansky's insight:

What's up with Instagram and its poor crisis management?

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A Collection of Curated News Sites Examples

A Collection of Curated News Sites Examples | Public Relations & Social Media Insight | Scoop.it

Via Robin Good
Jeff Domansky's insight:

Lots to learn from this excellent selection of curated news sites by Robin Good.

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Robin Good's curator insight, December 20, 2012 4:34 AM


If you are looking for good examples of niche news sites, that utilize curation as their main editorial strategy, check this collection of over 50 news sites on Gimmebar that I have been maintaining and updating for the last 2 years.


Collection of 50+ curated news sites: https://gimmebar.com/collection/4f7b357e2f0aaa843e000002/curated-news-sites-examples



jasmin's comment, December 20, 2012 8:23 AM
Very interesting...
Sergey Gitinsky's curator insight, December 20, 2012 12:43 PM

Robin Good collection of curated news sites. Thanks to him!

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70+ Cool WordPress Magazine Themes Inspire

70+ Cool WordPress Magazine Themes Inspire | Public Relations & Social Media Insight | Scoop.it
This is one of the largest collections of fresh WordPress magazine themes

Via Martin (Marty) Smith
Jeff Domansky's insight:

Some good WordPress themes here. The most important thing is many are mobile and tablet optimized.

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Martin (Marty) Smith's curator insight, December 20, 2012 11:59 AM

My friend Phil Buckley @1918 shared these cool magazine WP themes. Going to move ScentTrail Marketing to a look like the one above. 

Martin (Marty) Smith's comment, December 20, 2012 8:11 PM
Jeff makes a great point I walked right by. Thanks Jeff. Marty
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Want To Spark Innovation? Think Like A Cartoonist

Want To Spark Innovation? Think Like A Cartoonist | Public Relations & Social Media Insight | Scoop.it

On a typically warm Southern California weekend in February, 20 of us are gathered at the Los Angeles Academy of Figurative Art for a two-day seminar called "Making Comics." 


Via Kathy Hansen
Jeff Domansky's insight:

Great storytelling ideas from cartoon theorist Scott McCloud.

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Kathy Hansen's curator insight, December 20, 2012 11:41 AM

"In organizations, leaders who are able to lead people to a conclusion without spelling it out are practicing something very much like the gutter. If you think of the typical org chart where ideas flow from the top, that’s the more didactic conception. If you have instead an organizational structure where there’s inspiration that encourages the flow of ideas upward from the base, you might be looking at something more analogous to audience participation. More analogous to what we’re trying to create with comics."

 
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Top 10 PR blunders of 2012 | Ragan.com

Top 10 PR blunders of 2012 | Ragan.com | Public Relations & Social Media Insight | Scoop.it

The NFL, Mountain Dew, Susan G. Komen, and other organizations earned themselves some shameful press this year. Here's a recap.

The 18th annual "Top 10 PR Blunders List," compiled by Fineman PR, features blunders by organizations that were impolitic, inappropriate, indelicate, insincere, ill-advised-and all preventable.

Jeff Domansky's insight:

They're here. They're bad PR!

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Tom George's comment, December 19, 2012 5:12 PM
Wow! Major backlash though huh. Did they release an updated statement yet?
Cendrine Marrouat - www.socialmediaslant.com's comment, December 19, 2012 5:42 PM
Yes, I wrote an article on that yesterday.
Jeff Domansky's comment, December 19, 2012 5:43 PM
Instagram is right up there LOL