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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>
Curated by Jeff Domansky
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How Your Content Marketing Can Ignite a Movement | Content Marketing Institute

How Your Content Marketing Can Ignite a Movement | Content Marketing Institute | Public Relations & Social Media Insight | Scoop.it
Great content lies at the intersection of your company’s core values and the passions of your audience. Here's how your content marketing can ignite a movement.

 

If you haven’t seen Nirvan Mullick’s short (10-minute) film called “Caine’s Arcade,” watch it now. You’ll be glad you did — and the rest of this inaugural ContentVenn post is going to make a lot more sense. (If you have seen it, read on!)

 

The power of great content marketing
Caine’s Arcade is unbelievably powerful content. It is emotional, heart-warming, and inspired. Caine’s Arcade is so powerful, in fact, that it has spawned a movement. When Nirvan posted the video on April 9, 2012, viewers immediately began donating money towards a scholarship fund for Caine Monroy. Ten days after the release of the film, Caine’s scholarship fund hit the $170,000 mark. That’s powerful content. And it all could have ended there. But it hasn’t.

 

Creating a movement, creating content opportunities
Six months after Caine’s Arcade became a “viral success” it has become a real movement. It’s more than just a Vimeo success story. Today, that 10-minute film has spawned a full-fledged nonprofit with a real mission, real corporate underwriters, and tons more content. Go ahead, check out the Imagination Foundation, whose mission is to “find, foster, and fund creativity and entrepreneurship in kids.”

 

[Here's a powerful and inspiring story and how great storytelling and content can go viral. Lots to learn and potential ideas for nonprofits as well as corporations. Just jump in and enjoy! ~ Jeff]

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Long-Term Marketing Because The Relationship Is All

Long-Term Marketing Because The Relationship Is All | Public Relations & Social Media Insight | Scoop.it

The Guardian (blog)Long-term marketing: a new paradigm shiftThe Guardian (blog)It's is a different beast from the parody presented in the BBC's Apprentice, where marketing starts and stops around the goal of making a quick buck

Marty Note
Marketing is in a proverbial SH*T Storm. The web is making marketers trim some sails, bring in others and promise to never use a third set. Regular readers of my stuff know I think of the Internet as a huge amplifier and the strongest truth drug you can take. 

Everything gets amplified truth or no, but only truth sticks. The cost of amplifying and then watching even tiny white lies slide off the surface into obscurity is high enough most marketing companies are talking "transparency" and "relevance" like never before.

Another natural trend now that the training wheels are off Internet marketing is to value the relationship and focus on keeping existing customers happy by helping, educating and serving. I love and you should steal these three tactics from this article:

* Execute a Risk Review - predict the future by account.

* Opportunity Review. 
* Watch, Tweak, Modify.

Yes some of this article's suggestions sound like a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, but well thought out if you want to create long-term relationships with your best customers.  

 

[Can the truth help marketing? Thoughtful review. ~ Jeff]


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22 Rules to Phenomenal Storytelling: What Emma Coats Learned and Tweeted [Infographic]

22 Rules to Phenomenal Storytelling: What Emma Coats Learned and Tweeted [Infographic] | Public Relations & Social Media Insight | Scoop.it
Former Pixar storyboard artist Emma Coats tweeted these rules: a mix of things learned from directors and coworkers at Pixar, listening to writers and directors talk about their craft, and via tria...

 

Love this inforgraphic to keep handy! I'll probably use it in workshops, too.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[Inspiration for writers, bloggers, content pros ~ Jeff]


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WordPress.com wants to be the go-to CMS for cities and municipalities with its new site templates

WordPress.com wants to be the go-to CMS for cities and municipalities with its new site templates | Public Relations & Social Media Insight | Scoop.it

WordPress.com has carved a rather sizable niche for itself in the hosted-website realm, and now it’s targeting city administrators looking for hosted Web space.

 

[Interesting post shows the potential power of WordPress ~ Jeff]


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The Press Release: Just Walk Away PR | Laura P Thomas

The Press Release: Just Walk Away PR | Laura P Thomas | Public Relations & Social Media Insight | Scoop.it

When asked if it will, Wendy Artman of GroundFloor Media says, “I will always respond by saying absolutely not! When pitching reporters, more often than not they ask for a release.”


But, the press release’s audience has really become anyone on the internet. One idea to take it forward is to trade it for a blog post.


Jeremy Porter, co-founder and editor of Journalistics, a blog about public relations and journalism topics thinks, as I do, that there is little return on the investment in creating and distributing a press release. “The results tend to be pretty lackluster, even from those fancy multimedia or social news releases. There has to be a better way, and I think that way is a news blog,” he says.


I agree – with the caveat that the blog can’t just be filled with typical press release jargon....

 

[Reinventing the news release as blog news ~ Jeff]

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What is Public Relations? | PR Newswire

What is Public Relations? | PR Newswire | Public Relations & Social Media Insight | Scoop.it

In a world of constant communication, PR is once again taking center stage … but in a whole new way.

 

To get a clearer idea of what modern PR looks like, we went to the source and asked you, our audience.

 

About a month ago, we took to the PR streets of social media and asked our friends and followers to complete the sentence “PR is ____.“

 

The conversation took off at the 2012 PRSA International Conference, and continued on Twitter, under the hashtag #PRis. The response was so incredible and insightful, we put together this infographic to convey the diversity and depth of the your answers.

 

[Nice crowdsourcing of the definition of PR by PR newswire ~ Jeff]


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Erika Kettlewell's curator insight, September 3, 12:19 AM

This was a great article to read after my first class this morning. When we were asked to define what Public Relations is on a whole it was difficult to come up with one answer that covered all the basis, the best part about this article is they managed to reach their target audience, collect their answers, and promote PR through social media.

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A Good PR Consultant Needs to Understand Business - Huffington Post

A Good PR Consultant Needs to Understand Business - Huffington Post | Public Relations & Social Media Insight | Scoop.it

A Good PR Consultant Needs to Understand BusinessHuffington Post (blog). Once upon a time, the public relations business was relatively straightforward. You developed a campaign, then sold it into the media....

 

[PR consultant Sara Benwell makes a good point about the need for PR consultants to understand business. But, here's my response to her post about media relations:

 

"I don't disagree with the need for PR to understand business. In my view, except for a CEO or president, an appointment notice is rarely "news" except in very limited circles immediately surrounding an organization (employees, trade). Your context here is media relations. The more important need is for business and PR to understand media.

Media need news. They need action. They need stories that matter to their readers. Their readers need solutions to problems. They need to know organizations are making a difference to human beings.

They don't need marketing. They don't need boardroom-speak, jargon or technical terminology. They don't need companies who don't practice corporate social responsibility or engage directly in communities or with individuals who read or watch media."

 

Business understanding without understanding what the media need doesn't get you good media coverage. ~ Jeff]


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Copywrite, Ink.: Giving Traditional Ads Lift: Social Media

Copywrite, Ink.: Giving Traditional Ads Lift: Social Media | Public Relations & Social Media Insight | Scoop.it

One of the primary problems marketers and public relations professionals still face in attempting to explain social media is the measurement. It's a problem they created and they can't get out of it.

 

There are three reasons most social media measurements fail to impress executives. It's too broad in its attempt to quantify likes, followers, and fans. It's placed in a vacuum, without considering the interdependence of all marketing and communication. It's too direct response oriented, attempting to count clicks even if consumers respond to the social conversation in different ways — like visiting a store and actually buying something or bookmarking a link for future reference.

 

The reality of social media is the need for integration....

 

[Sage advice from Rich Becker ~ Jeff]

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How To Handle The Worst Restaurant Review Ever | Mr. Media Training

How To Handle The Worst Restaurant Review Ever | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

Many chefs have found themselves on the wrong side of a restaurant critic’s pen. But I’ve never seen a review more scathing than this one.

 

Many chefs have found themselves on the wrong side of a restaurant critic’s pen. But I’ve never seen a review more scathing than the one that appeared in today’s The New York Times.


Food critic Pete Wells took aim at celebrity chef and Food Network star Guy Fieri, who operates Guy’s American Kitchen & Bar in New York’s Times Square.

 

What to do?

 

 [Mr Media Training - Brad Phillips - offers several options and a fun poll on how to manage this reputation onslaught ~ Jeff]

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5 (more) things every social content marketer must know how to do | Get In Front Communications

5 (more) things every social content marketer must know how to do | Get In Front Communications | Public Relations & Social Media Insight | Scoop.it

The Content Marketing Institute’s latest report, B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends concludes that marketing on the major social channels grew approximately 15-20 percent as compared to 2011.
As more of us jump on the social content bandwagon, I wanted to share some thoughts and resources that can help.
Here are five things social content marketers must know how to do...

 

[Susan Young shares useful content marketing advice ~ Jeff]

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Real-Time Panoramic HD Video Streaming with the Panacast Camera

 

Robin Good: The PanaCast Experience is a new prototype video camera capable of a 200° field of view, live streaming, and with the integrated ability for each viewer to custom select dinamically his favorite point of view.

 

"In videoconferencing applications, the Panacast goes beyond a stationary, rectangular screen by providing a real-time panoramic view of the room and giving users the ability to pan and zoom the scene from their computer or mobile device."

 

"The PanaCast uses a system of six cameras to capture HD video at 60 frames per second, and a custom-developed video processor that synchronizes and stitches all the images in real time to create a single, 200-degree panoramic view of the room."

 

The Panacast camera itself runs an instance of the Linux operating system and features a dual-core ARM 11 processor.

 

"Altia’s server then uses a low-latency encoding process that allows you to stream the video over a cellular or Wi-Fi connection, unlike some videoconference systems that require dedicated bandwidth.

 

Remote participants can view video using the company’s Mac or Windows app or on their iPhone or Android devices.

 

On mobile devices, you can use familiar touch gestures, such as pinch-to-zoom and swiping left or right, to zoom in on notes written on a whiteboard or to pan over to a speaker on the other side of the room."

 

Source: http://allthingsd.com/20121113/panacast-video-conferencing-system-shows-panorama-is-good-for-more-than-photos/

 

Check this review of the Panacast on GigaOM: http://gigaom.com/2012/11/13/altia-systems-makes-video-conferencing-panoramic/

 

N.B.: The PanaCast does not have a built-in microphone.

 

The PanaCast apps are free, and there is no subscription fee for up to two simultaneous remote participants.

 

The Panacast camera is being crowd-funded through Kickstarter and it has already reached its funding goal much ahead of its deadline.


Find out more: http://www.kickstarter.com/projects/panacast/panacast-panoramic-camera-and-apps

 

[This is a very cool video conferencing tool being funded by crowd sourcing ~ Jeff]


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Social Media Demographics

Social Media Demographics | Public Relations & Social Media Insight | Scoop.it
Steadily increasing usage worldwide shows remarkable figures about social media demographics.

 

[This is a really interesting visual depiction of social media demographics.Apart from the appealing creative design, there are some useful insights into the advantages of the various social media channels. ~ Jeff]


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Google Just Beat Siri to TV Voice Search

Google TV is getting voice search.


You can search by specific show name, or if you're not sure what you want to watch, you can say a genre or a topic like "reality television." No one ever remembers channel numbers anyway, so now you can just simply say the name, like "ESPN."

 

Google's also adding PrimeTime, an unobtrusive improvement to the on-screen guide. As neat as these additions are in and of themselves, they're also shots fired across the bow of Google's biggest adversary; Apple's been rumored to put Siri in your television-either through Apple TV or an Apple-branded HDTV-for years now. Chalk this up to a battle won by Google in the TV arms race.

 

[Coming soon to your TV? ~ Jeff]


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How to Create An 800 Words Article In 25 Minutes [Without Sacrificing the Quality]?

How to Create An 800 Words Article In 25 Minutes [Without Sacrificing the Quality]? | Public Relations & Social Media Insight | Scoop.it

...Here’s how the process goes to write an 800 words article in 25 minutes:

1  Write headlines first
2  Write at least 3 subheads for each headline
3  Apply India-Pakistan method (????!!!!)
4  Fill the subheads
5  Introduction & end of the article next
6  Repeat the process...

 

[Some smart suggestions and writing system and tips for writers, bloggers, authors. ~ Jeff]


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20+ Websites to Download Creative Commons Music For Free

20+ Websites to Download Creative Commons Music For Free | Public Relations & Social Media Insight | Scoop.it
If you’ve wondered where many of those YouTube videos get their background music from, you’ve come to the right place.

 

[An excellent source for free music resources for your projects ~ Jeff]


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The Extremely Accurate History of the Internet: The Onion’s new satirical documentary lands on Yahoo

The Extremely Accurate History of the Internet: The Onion’s new satirical documentary lands on Yahoo | Public Relations & Social Media Insight | Scoop.it

Everyone loves The Onion, right? Founded in 1988, the print and online satirical publication has found its way into the hearts of many.

Now, “America’s Finest News Source” is launching a new “documentary” on Yahoo! Screen’s Comedy Channel, called ‘The Extremely Accurate History of the Internet,’ a title which alludes to the exact opposite sentiment.

 

The Onion’s show will dive deep into the past of this “vast and glorious data network”, kicking off with the “carved stone modems of our African ancestors”, through the WiFi-enabled monks of Medieval Europe, to the porn-laden Web we see today.

 

Yahoo Screen – formerly Yahoo Video – is a video-sharing portal featuring Yahoo-only material, with all user-generated videos removed in March last year to make way for its new professional service. The Comedy Channel went live in March this year. In addition to the Onion’s new offering, Yahoo Screen is also renewing ‘Odd News,’ ‘Sketchy,’ ‘First Dates with Toby Harris,’ and ‘Burning Love’....

 

[If you like reading The Onion, you're going to love watching The Onion. Highly recommended viewing for those who share a love of satire ~ Jeff]

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How Coca-Cola uses co-creation to crowdsource new marketing ideas

How Coca-Cola uses co-creation to crowdsource new marketing ideas | Public Relations & Social Media Insight | Scoop.it
When Coca-Cola’s ad agencies ran out of ideas for a marketing brief, the company decided to turn to an online community to crowdsource some ideas.

 

By using co-creation Coca-Cola was able to generate thousands of new ideas from a global community of creative individuals, giving it a huge amount of content to inspire future marketing activities.

 

And the drinks brand isn’t the only major business using co-creation. BMW has a minisite that allows people to contribute to its current projects.

 

So to find out more about why Coca-Cola moved away from the traditional agency model and its on-going work with co-creation community eYeka, I spoke to the Asia Pacific regional director for sparkling and activation platforms Leonardo O’Grady...

 

[A good crowdsourcing exercise that led to valuable content ~ Jeff]

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SEO FAQ's Guide | Wigisocial

SEO FAQ's Guide | Wigisocial | Public Relations & Social Media Insight | Scoop.it

Here is a great infographic on keyword research, site architecture and structure, page optimisation for SEO, link building, SEO tactics, linkbaiting and social media.

 

This guide will help you find areas for improvements in your SEO techniques, and most certainly will offer insight on if you are on the right track or not with your websites SEO.

 

[Recommendeded SEO reading ~ Jeff]


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The Press Release: Public Relations Marketing Tool | Laura Thomas

The Press Release: Public Relations Marketing Tool | Laura Thomas | Public Relations & Social Media Insight | Scoop.it

So, to quickly recap yesterday's post, the press release did not die, but was also not resuscitated by a new social media version. It remains an undead communication tool that its original target – journalists – has no interest in ...

 

[Laura Thomas shares an excellent overview of press releases and the challenge of convergence of PR and marketing ~ Jeff]


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Jeff Domansky's comment, November 15, 2012 9:43 PM
Miguel, thanks for this excellent share!
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The Spin Within» Blog Archive » Cashing in: the ROI of social media engagement

The Spin Within» Blog Archive » Cashing in: the ROI of social media engagement | Public Relations & Social Media Insight | Scoop.it

...The point is that companies spanning different industries have recognized the apparent worth of maintaining social media channels.

 

And a new study titled, “The Social Media Payoff: Establishing the Missing Link Between Social Media and ROI” reveals the potential monetary value of these channels. Research, conducted by LoyaltyOne, Medill and the Ivey Business School, indicates that consumer social media engagement with brands does in fact lead to increased sales.

 

The study, based on a 2-year analysis of consumers in Canada’s AIR MILES Reward Program (10 million members), shows that those who participated in program-related social media events increased their purchases from AIR MILES businesses by 15-30 percent over non-participants....

 

[Social payback ~ Jeff]

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How To Get The Most Out Of LinkedIn Groups | Simply Zesty

How To Get The Most Out Of LinkedIn Groups | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
There are many ways LinkedIn can help develop connections and build new relationships, one of which is through the groups function which is a handy yet underused function.

 

LinkedIn can be a great tool for developing professional relationships yet the people we usually connect with are those we’ve already met and know well. While this isn’t necessarily a bad thing – developing the relationships you already have is vital to success – you’re missing out on a lot if you only do this. There are many ways to get in touch with people from your industry and develop new connections online.


One of the ways to do this is through LinkedIn Groups, a section that allows you to get to know and develop your reputation through the site. It can take a bit of time before the rewards begin to show, but provided you have a good strategy, you can walk away with new and relevant connections and an improvement to your reputation...

 

[Sound advice and LinkedIn strategies]

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Ditch PR as 'Profession' and PR Society's Code of Ethics | Jack O'Dwyer

Ditch PR as 'Profession' and PR Society's Code of Ethics | Jack O'Dwyer | Public Relations & Social Media Insight | Scoop.it

Since the PR Society is so enamored of the law, constantly bombarding us and members with legal concepts, it should pay attention to an opinion by a lawyer who says that PR people have no legal grounds for calling themselves professionals and the Society’s Code of Ethics may require conduct that is “actually illegal.”

 

Prof. Michael Parkinson, retired PR professor at Texas Tech University and a lawyer who practiced for 13 years (admitted to U.S. Court of Appeals, Illinois Supreme Court, and Oklahoma Supreme Court), has written a 3,320-word treatise on PR’s claims to be a “profession” and the Code of Ethics of the PR Society.

 

The Code “can require conduct that is actually illegal…” he writes, explaining that PR people are “employees” of their clients and “even without a written contract an employee has a legally enforceable obligation to act in the interests of the employer.”

 

This may include the obligation to protect information about illegal acts by the employer....

 

[Sparks flying from this contrarian view and PRSA may get heartburn ~ Jeff]

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Groupon invested in hype, not customers | Justin Case You Were Wondering

Groupon invested in hype, not customers | Justin Case You Were Wondering | Public Relations & Social Media Insight | Scoop.it
It's safe to say that at the height of Groupon's popularity, almost everyone, even Google, bought into the hype. Trouble is, you can't build a successful business on hype.

 

Somewhere, someone at Google was smiling last week as Groupon’s stock fell 30 percent to it’s lowest price since IPO — below $3. But it only takes a quick review of Groupon’s business model to make you scratch your head and wonder what that someone smiling was thinking when Google offered to buy Groupon in late 2010 for $6 billion.

It’s safe to say that at the height of Groupon’s popularity, almost everyone, even Google, bought into the hype. Trouble is, you can’t build a successful business on hype. Long-term growth requires an actual investment in something much more tangible — your customers....

 

[Another valuable dotcom lesson ~ Jeff]

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The No Hype Guide To Video Marketing on YouTube

The No Hype Guide To Video Marketing on YouTube | Public Relations & Social Media Insight | Scoop.it

Excerpted from article:

"Big businesses are savvy now and they’re throwing more money into production. If you want to be competitive, you’ve got to have some skills.

In order to create videos that are going to be worth your audience’s time, you (or a team) are going to need to have a solid handle on at least these 5 areas:

 

1) Storytelling/Writing

Without a basic understanding of how to tell a story, there is no way you’re going to make a video that’s worth watching.

Being a good writer is not as essential to being a good storyteller, which is why some unscripted talking to the webcam videos can work, but it is certainly essential if your story isn’t compelling enough on it’s own.

Good storytelling is the foundational element that separates the competent videos from everything else.

 

2) Editing

One thing I can say with the utmost sincerity is good video is more about what’s taken out than what’s left in.

Editing is the most frustrating, most time consuming, most rewarding experience.

It happens in two phases:

- Pre-Production...

- Post-production...

 

3) Composition

The Rule of Thirds is the basic building block for video composition and is an even older component in that visual language we were talking about earlier.

If your video involves complex movement and editing, you need to storyboard to organize your thoughts.


4) Networking

But in my experience, I’ve found that the best networking for showing off your videos happens in person.


5) A Basic Understanding of SEO

Basic SEO deals with the findability of your content, but I put this component last because assumptions are too often made that if your video is findable, then it’s going to convert.

This couldn’t be any further than the truth. If your video is good, it’s going to convert. If it’s findable, that’s just icing on the cake.

So what do we do to make it more findable?

- Keyword Research
- Title Tag Optimization
- Description Optimization
- Video Transcript..."

 

Each area is analyzed with more information and resources. Read full article here:

http://www.convinceandconvert.com/video-marketing/the-no-hype-guide-to-video-marketing-on-youtube/

 

 [A good read on video production and marketing basics on YouTube ~ Jeff]


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Using Google+ for Internal Company Communications | Cloud Sherpas Blog

Using Google+ for Internal Company Communications | Cloud Sherpas Blog | Public Relations & Social Media Insight | Scoop.it
Let’s start out with some of the Google+ basics.

 

Many Google Apps enterprise users out there are scratching their heads about using Google+. “How can I use this in my organization?” “Is it secure enough for internal communication?” Or simply, “What is Google+?”

 

Since this is a hot topic among our clients, it is worth reviewing Google+ Best Practices as well as Domain Security Considerations to see if it is a good fit for your organization and culture.

 

Let’s start out with some of the Google+ basics. We think of Google+, not as another version of Facebook where people are posting status updates like what they ate for breakfast, but as a virtual meeting place, where colleagues can share ideas, info, and collaborate in real-time or on their own time, ultimately bringing people together to share knowledge. And we all know that two (or more) heads are better than one!...

 

[Nice exploration of Google+ for internal communications ~ Jeff]

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