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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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8 Must-Have Traits of Tomorrow's Journalist

8 Must-Have Traits of Tomorrow's Journalist | Public Relations & Social Media Insight | Scoop.it

As the news industry looks to reconstruct its suffering business model, the journalists of today must reconstruct their skill sets for the growing world of online media. Because of cutbacks at many news organizations, the jobs available are highly competitive. News companies are seeking journalists who are jacks of all trades, yet still masters of one (or more).

 

2010 will likely be a time of transition as today's journalists catch up to learn the multimedia, programming, social media, and business skills they'll need to tell their stories online. These new skills are especially relevant to startups that are looking to hire multi-skilled and social media-savvy journalists. Below we've gathered some skills that are quickly becoming basic requirements for the journalist of tomorrow. These skills are presented in no particular order....

Jeff Domansky's insight:

What's ahead for journalism? Change.

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What makes journalism ‘innovative’? Lessons from this year’s Scripps Howard Awards | Poynter

The 44 entries in the “Digital Innovation” category we were judging were some help. But not as much we had hoped. The top of the list, thankfully, exemplified the award criteria of finding “fresh, engaging” ways to do great journalism. What does that look like?

 

Think Snow Fall from The New York Times, which ended up winning the award. Big data projects from ProPublica, narrated graphics from the Los Angeles Times, the killer iPad app by Reuters, Bloomberg’s infographics, and News 21’s interactive video trailer presentation also had the judges uttering words like “stunning,” “mind-blowing,” “amazing” and “powerful.”

 

What set them apart from the rest of the entries was the way that each one found a creative — and effective — way to use a digital technique or tool to tell a story or convey information. Here’s a quick look at this judge’s favorites...

Jeff Domansky's insight:

Good read if you're interested in journalism and news...

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Write a Thought-Leadership Corporate Blog in Just 5 Minutes a Week | Social Media Today

Write a Thought-Leadership Corporate Blog in Just 5 Minutes a Week | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Corporate blogging is not an either-or dilemma. There’s a way to have your cake and eat it too: you can write your own blog yet not have to spend hours or days on it...

 

... You’re a busy CEO wearing many hats and with not enough hours in the day. As the founder of a small business startup, you know that writing your own thought-leadership blog will bring fresh content, a leadership perspective, greater transparency and more customers to your door.

 

But, as with most decisions you make, you have to decide whether to write your own blog or to outsource it. Writing it yourself requires massive amounts of time – time that you can better spend working on your core talents to move the business forward. Outsourcing your blog to a ghost writer may result in loss of authenticity – how would your customers feel when they find out you don’t write your own blog?...

Jeff Domansky's insight:

Not sure if corporate blogging this way is workable but worth a try.

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The 20 Best Beer Ads Of All Time

The 20 Best Beer Ads Of All Time | Public Relations & Social Media Insight | Scoop.it

 ... Since St Patrick’s Day is coming up on Sunday, we decided to celebrate the occasion by looking at the ads that have beer as its main theme. If we’re going to be honest, some of the best advertising that has emerged over the last couple of years have come from beer companies and so, we take a look at the best ads that are out there....

Jeff Domansky's insight:

Tasty, um, marketing...

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Post Your Way to Facebook Success | Social Media Today

Post Your Way to Facebook Success | Social Media Today | Public Relations & Social Media Insight | Scoop.it
With rising competition on Facebook, social media managers need to constantly post interesting and relevant content to keep engaging their fans. ... While the best days to post may vary by your industry, there are some hardcore trends that can't be overlooked. Posts sent on Facebook between 8pm and 7am get a 14% higher interaction rate with less overall posting going on. But when is the best day to post? Studies have shown Saturday and Sunday to be the highest interaction days on Facebook with people off for the weekends having more time for social media. But if you're looking to share your blog content, studies have shown Thursday's to have a 10% increase in sharing compared to any other day of the week. Social sharing often peaks between 9am and 10am during the week and continues to decline throughout the day, with smaller activity spikes at 2pm and 9pm EST. Also posting 2-3 times a day can keep your fans engaged without clogging up their news feed. But if you have interesting and timely content, the demand for that never ceases so don't hold back great content....
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5 Tragic Ways To Lose An Audience Despite Telling Great Stories

5 Tragic Ways To Lose An Audience Despite Telling Great Stories | Public Relations & Social Media Insight | Scoop.it

There is plenty of advice out there on how to create a great presentation. Most of it centers on two pretty common pieces of advice:

Tell more stories.Use bigger fonts.

Neither is always easy to do, but the more events I attend – the more I realize a single fact that still manages to surprise me about why people do (or don’t) connect with you as a speaker.

 

Having a good story or great visuals is not enough.


Via Gregg Morris
Jeff Domansky's insight:

Great tips for speakers and presenters.

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Judith van Praag's comment, March 16, 2013 1:48 PM
Having witnessed two academic lecturers within two days, neither of whom could keep my attention, I'm once again convinced that a great story and no visuals is a no-no for today's audience. Academia looking down on storifying their material miss an opportunity. Looking down on New Media is downright "uneducated". This is a bit beside the point made above, the timing triggers this comment.
Judith van Praag's comment, March 16, 2013 1:49 PM
PS The link leads to incomplete post, perhaps the author took down the rest, or subscription is necessary?
Gregg Morris's comment, March 16, 2013 2:17 PM
Hi Judith, I just checked and the post is totally different than it was yesterday. Rohit must have modified it for one reason or another.
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News Discovery: 23 Alternatives to Google Reader

News Discovery: 23 Alternatives to Google Reader | Public Relations & Social Media Insight | Scoop.it
So the really big news yesterday, outstripping that of a new Pope is the news that Google is Powering Down Google Reader, which for many people is a total disaster.

Via Robin Good
Jeff Domansky's insight:

Robin Good highlights Google Reader alternatives.

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Jen Fuhrman-Kestler's curator insight, March 28, 2013 11:15 AM

Will  be interesting to see how brands use the new version of Flipboard

Dennis T OConnor's curator insight, March 31, 2013 3:30 PM

I recently moved all of my Rss feeds over to Feedburner. However FB doesn't display results in any kind of sophisticated graphic format. It might be time for another change! 

Ruth Bass's curator insight, April 1, 2013 12:24 PM

add your insight...

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Can Justin Bieber rescue his beat-up image? | PR Daily

Can Justin Bieber rescue his beat-up image? | PR Daily | Public Relations & Social Media Insight | Scoop.it
The singer lashed out at the media—a risky move. But with nearly 36 million Twitter followers some PR pros think he can circumvent the press. Others aren’t so sure.

 

Did Justin Bieber just declare war on the press? 

In a note posted to Instagram, the 19-year-old pop star—angry over nasty headlines—lashed out at the media, saying he doesn’t deserve the negative press. 

“Everyone in my team has been telling me, 'keep the press happy' but I'm tired of all the countless lies in the press right now,” Bieber wrote in a 300-word rant that aims to debunk rumors, including one that says he’s heading for rehab. 

[Editor's note: Quotes from Bieber's Instagram post appear word for word. We didn't edit them.]

“If Anyone believes i need rehab thats their own stupidity lol,” he added. 

The kind of media attention Bieber's getting (“He's melting down!”), as well as this defiant response, may have driven past pop stars to rehab, relative obscurity, and a comeback reality show appearance, but Bieber has something that other stars didn’t—social media.

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Survey: Lack of standards the biggest problem in PR measurement | Ragan.com

Survey: Lack of standards the biggest problem in PR measurement | Ragan.com | Public Relations & Social Media Insight | Scoop.it
Although lack of a unified standard is the biggest measurement problem, most PR pros said that's "impossible" to achieve. And those Barcelona Principles? Most never heard of them.

 

...Some 66 percent of respondents hadn't heard of the Barcelona Principles, and another 17 percent had heard of them but didn't know how they apply to PR metrics.

 

While some called on PR pros to spread the word about the principles, others felt they were too vague....

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How can cruise companies escape a sinking PR ship? | Ragan.com

How can cruise companies escape a sinking PR ship? | Ragan.com | Public Relations & Social Media Insight | Scoop.it

It hasn't been a great two months for Carnival Cruise Lines. A month to the day after the crippled Triumph cruise ship was towed into an Alabama port, the company announced Thursday that it would fly passengers off a ship docked in St. Maarten because of a mechanical failure.

Carnival was also involved in the deadly wreck of the Costa Concordia off the coast of Italy last year. It owned the line of which that ship was a part. 

Friday morning, yet another Carnival ship was apparently having mechanical problems.

The company's enduring a string of PR crises, but the trouble reaches beyond just one brand. The entire cruise industry is in danger of being associated with unsafe or unsanitary travel.


"The difficulties the industry has faced these past 12 months have been public and devastating," says Jeda Engelmayer, senior vice president at 5W Public Relations.

 

How can the industry bail itself out? Crisis communications experts offered their takes....

Jeff Domansky's insight:

Big crisis challenges off starboard for Carnival and the entire cruise industry.

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Using Big Brand Ideas in Small Business | distilled

Using Big Brand Ideas in Small Business | distilled | Public Relations & Social Media Insight | Scoop.it
Big Business Ideas for Small Budgets While big businesses have the budget to do awesome things, small businesses have the agility and personality to do amazing things as well. I’m going to use a few small businesses as examples of how you can take big brand strategies and apply them to your small business....
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What the Marketing Agency of the Future Will Do Differently | Mitch Joel

What the Marketing Agency of the Future Will Do Differently | Mitch Joel | Public Relations & Social Media Insight | Scoop.it

Still, the role of the agency remains fairly simplistic (in philosophical terms): help a brand increase their sales and loyalty. Noting more. Nothing less. And that has not changed since agencies were first invented.

 

So, now what? How do agencies ensure their future by being able to help brands sell more and build stronger loyalty in such a disrupted and disintermediated world, where every individual is consuming so much media from so many different channels? How does an agency stay ahead of the curve?

 

For over twenty years, I have had a front row seat to this revolution in marketing. Watching businesses like Kodak crumble in the same month that Instagram gets acquired by Facebook for a billion dollars. Watching an unknown search engine with a cute name become one of the most powerful brands in the world. It is clear that agencies are still holding on to their sacred cows, but it is crystal clear that the dogma of the industry is being rewritten. Here are five new attributes that I think marketing agencies will need to develop to survive...

Jeff Domansky's insight:

Five key attributes marketing firms will need to survive....

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Algorithms Don't Feel, People Do | Harvard Business Review

Algorithms Don't Feel, People Do | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

...We are still very much in the ideas business. Despite how much more sophisticated the algorithms get at search, contextual and behavioral ad serving, advertising still has to move you. And that comes down to the kind of creative that makes you feel an emotion... not just "think" or push you into "lower funnel" activation as many marketers are so anxious to do.

 

This means drawing you in, getting you involved, and making you react emotionally, which is just as important on a hand-held device as it is in a 30-second TV spot. Creatively, this has been the challenge for the web banner, the video pre-roll, and even the next in-app-native touch-screen rich-media ad. These units may drive our impression-based ad-supported model, but they've yet to adequately prove the ability to make the consumer feel....

Jeff Domansky's insight:

Made me think...

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Journalists land at Cisco, other brands as ‘corporate reporters’ | Poynter

Former Businesweek reporter Steve Wildstrom has worked as a “corporate reporter” for Nvidia and Cisco, Giselle Abramovich writes. Those are people “who work inside the company and produce media like blog posts, videos, webinars and more,” she writes.

 

The twist is this path isn’t exactly like public relations. Brands are realizing, to a degree, that if they truly want to be publishers they can’t just have people churning out corporate boilerplate. They’re loosening the reins a bit in a bid to attract actual reporters.

 

Wildstrom says he was worried how his colleagues would react, but “Cisco’s editorial policy is to forbid its writers from covering the company or its competitors,” Abramovich notes. Wildstrom, who covers tech, tells her he steers clear of pieces he can’t report honestly: “That’s how I have chosen to handle it. If I can’t be honest, I won’t write it,” he says....

Jeff Domansky's insight:

Brand journalism surges along with challenges..

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Matthew Keys’ legal defense in face of hacking indictment: He was an undercover journalist | The Next Web

Matthew Keys’ legal defense in face of hacking indictment: He was an undercover journalist | The Next Web | Public Relations & Social Media Insight | Scoop.it

When Reuters now-suspended deputy social media editor Matthew Keys was indicted over allegedly helping members of Anonymous deface the LA Times, using credentials that he provided, it was a surprise.

 

How Keys intends to defend himself is now in the open: His lawyers claim that he was an undercover journalist. As reported by the Huffington Post, his lawyer said the following: “This is sort of an undercover-type, investigative journalism thing, and I know undercover — I’m using that term loosely [...] This is a guy who went where he needed to go to get the story. He went into the sort of dark corners of the Internet. He’s being prosecuted for that, for going to get the story.”.--

Jeff Domansky's insight:

This story has more twists and turns than the Magic Mountain ride at Six Flags...

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With Google Reader Finishing Up, Where Do We Go From Here?

With Google Reader Finishing Up, Where Do We Go From Here? | Public Relations & Social Media Insight | Scoop.it

The news that Google will be retiring its Reader service has been met with criticism by many circles. A dedicated fan base has been left out in the cold and have been given three months to now look for an alternative service.

 

... Before you start looking, you should first download your Google Reader data from Takeout. By following the link here, you can download all your data on a handy xml file. Google says that it should be easily transferable to alternative services, but that really depends on whether said services are allowing users to do this. Some like Feedly already do, but other services will quickly follow suit. Even if you don’t use the file straight away, it’s handy to have for future reference....

Jeff Domansky's insight:

This is very smart advice if you're a Google Reader user. I recommend you follow this advice if you want to preserve your RSS data.

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Twitter users forming tribes with own language, tweet analysis shows

Twitter users forming tribes with own language, tweet analysis shows | Public Relations & Social Media Insight | Scoop.it
... Twitter users are forming 'tribes', each with their own language, according to a scientific analysis of millions of tweets. The research on Twitter word usage throws up a pattern of behaviour that seems to contradict the commonly held belief that users simply want to share everything with everyone. In fact, the findings point to a more precise use of social media where users frequently include keywords in their tweets so that they engage more effectively with other members of their community or tribe. Just like our ancestors we try to join communities based on our political interests, ethnicity, work and hobbies....
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Biz Storytelling & Social: IBM Voices Does the Talking

Biz Storytelling & Social: IBM Voices Does the Talking | Public Relations & Social Media Insight | Scoop.it
About today's guest post: As companies mature their online presence though more robust social engagement, individuals within those companies are advancing use

Via Karen Dietz
Jeff Domansky's insight:

Good business storytelling case study from IBM.

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Mike Ellsworth's curator insight, March 17, 2013 10:43 PM

IBM gets it. Telling stories increases engagement which increases bottom line.

Karen Dietz's comment, March 18, 2013 1:45 PM
Jeff & Mike, glad you liked it. The article & photo is a little dry, but truly IBM is showing us the way when it comes to biz storytelling and social engagement. Thanks for your re-scoops and comments!
Mike Ellsworth's comment, March 19, 2013 5:52 PM
Karen, yeah, IBM doesn't quite understand yet how to Be a Person!
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5 New Platforms for Social-Savvy Brands | Mashable

5 New Platforms for Social-Savvy Brands | Mashable | Public Relations & Social Media Insight | Scoop.it

There always seems to be some hot, new social network on the block, gaining popularity among consumers and media. With each, marketers ask how the platform will benefit their businesses — and whether they should even be on it at all?

 

When brands create presences on new social platforms, what’s important isn’t registering an account, but rather, the innovative ways they choose to use the tools. Here are five new social platforms gaining traction with consumers. Learn how your brand can best leverage them....
Jeff Domansky's insight:

Ladies and gentlemen... start your test engines.

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10 screenwriting tips to help marketers with brand storytelling | ParkHowell.com

10 screenwriting tips to help marketers with brand storytelling | ParkHowell.com | Public Relations & Social Media Insight | Scoop.it
Here are 10 insights for marketers I learned during Robert McKee's legendary screenwriting course. Brand storytelling has never been more trendy, but learning how to tell a story is critical.

 

“If your cell phone goes off during my seminar, you will come up here to my stage and give me $10 in front of all of your screenwriting pals. If it goes off a second time, you’re kicked out. Because one ring is an accident. The second one tells me your an asshole.”

 

That’s how Robert McKee warmly welcomed a packed house last Thursday to his four-day Story screenwriting seminar in Los Angeles. The man is a force of nature. This clip from the movie Adaptation, where actor Brian Cox portrays the legendary screenwriting coach, only slightly exaggerates McKee’s zest for his craft. Only slightly....

Jeff Domansky's insight:

Excellent storytelling tips from a master...

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20 Best PowerPoint Presentation Design Posts for 2013 | Presentation Advisors

20 Best PowerPoint Presentation Design Posts for 2013 | Presentation Advisors | Public Relations & Social Media Insight | Scoop.it

...Instead of forcing you to sift through my site, page after page, or trying to search my site with keywords just to find the best posts, I have aggregated 20 of my best blog posts to help you become a better PowerPoint presentation designer. Post types include specific presentation design techniques, book reviews, tips, methods, and more.

 

So without further ado, here are the best PowerPoint presentation design posts from Presentation Advisors to make you a better presentation designer in 2013....

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How the PR industry of yesteryear compares with today | Ragan.com

How the PR industry of yesteryear compares with today | Ragan.com | Public Relations & Social Media Insight | Scoop.it
An infographic shows a side-by-side comparison of public relations skills and tools from a decade ago and today.

 

...At the turn of the century, PR practitioners were faxing pitches and mailing press kits. Today they’re tweeting pitches and emailing virtual press kits. 

The upheaval in technology and media has been advantageous for savvy public relations professionals. As PR executive Beth Monaghan explains in a blog post...

Jeff Domansky's insight:

A fun infographic contrasting PR Then and Now...

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How To Create A Successful Social Business | Charlene Li

How To Create A Successful Social Business | Charlene Li | Public Relations & Social Media Insight | Scoop.it

Are you a social business? By this, I mean are you aligning your social strategy to business goals? In a new Altimeter Group Report, “The Evolution of Social Business“, my co-author Brian Solis and I found that this was not the case. Only 34% of businesses we surveyed felt that their social strategy was connected to business outcomes. Brian goes into detail about our findings in this post.

 

Our research found that organizations typically go through six stages of social business evolution. But this doesn’t mean that you have to wait until Stage 6 to realize business impact. Rather, it’s not only possible but crucial to focus on achieving business results right from the very beginning. The six stages are as follows...

Jeff Domansky's insight:

Still a social disconnect for many businesses big and small.

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DanielDoherty's curator insight, March 17, 2013 12:13 PM

Brilliant

Alessandro Donadio's curator insight, March 19, 2013 6:40 PM

Come creare un Social Business di successo

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10 reasons Why News Releases Are Smart PR

10 reasons Why News Releases Are Smart PR | Public Relations & Social Media Insight | Scoop.it
News releases are very smart marketing and public relations for companies. These 10 tips share reasons why the news release is not dead.... If you’ve been hearing any scuttle that the news release is dead, think again. This vehicle is not only alive and very well, it’s smart public relations for your business. Here are 10 reasons why the news release still works and should be incorporated into any company’s integrated marketing plan...
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AdWords "Ineffective" Says eBay, Google "Meta-Pause Analysis" Contradicts Those Findings

AdWords "Ineffective" Says eBay, Google "Meta-Pause Analysis" Contradicts Those Findings | Public Relations & Social Media Insight | Scoop.it

A story generating buzz and controversy earlier this week amounts to a stinging indictment of the paid search industry as a whole....

 

If eBay is correct and other marketers take its research and recommendations seriously there are some profound implications for not only Google but the SEM industry as a whole. Google: Ads Offer Incremental Traffic not Replaced by Organic Not surprisingly Google has research that says the exact opposite of what eBay found.

 

In early 2012 Google published the results of a “meta-analysis” of “six months of Search Ads Pause studies” where advertisers had reduced AdWords spending “at least 95 percent.” According to Google, “these amounted to 390 studies between April, 2011 and October, 2011.” These studies were conducted in the US, UK, France and Germany. They looked broadly at search marketing and not just AdWords....

Jeff Domansky's insight:

Engaging debate for all who market...

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