Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why a Klout score may be an appropriate marketing metric - Schaefer Marketing Solutions {grow}

Why a Klout score may be an appropriate marketing metric - Schaefer Marketing Solutions {grow} | Public Relations & Social Media Insight | Scoop.it

Klout has attracted it share of critics but it is also an undoubtedly useful tool for businesses trying to achieve a culture of content creation.


Our team needed to establish metrics that would drive the right behaviors in the organization over the long-term. But how do you measure cultural change? How do you measure whether a team is moving from a comfort level with advertising and broadcasting to one of listening, creating, responding, and nurturing an audience of relevant healthcare influencers?


We looked at a variety of metrics but the more we thought about it, “Klout” seemed to fit the bill.I know I risk a torrent of critical responses by even mentioning the name of this company. But if you already on the brink of a rant, I would like to ask a favor. I am taking my time to create free, thought-provoking content for you. Before you rant about Klout in the comment section, please put pre-conceived notions aside for just one moment and don’t skim the article. Then, you can rant : )...

Jeff Domansky's insight:

Good case study on social marketing measurement from Mark Schaeffer. His choice of clout is a creativecreative, if imperfect, pick but it makes for an interesting discussion.

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How Long Should Your Landing Page Be?

How Long Should Your Landing Page Be? | Public Relations & Social Media Insight | Scoop.it

Have you ever wondered how long your landing page should be? Some people say long landing pages convert better, while others say short ones are better.


So, the question that comes to mind is: How long should your landing page be?


Sadly, the answer isn’t as simple as “long” or “short”. The real answer is “it just depends”. But don’t worry, I’m going to break down how you should determine if you need a long or short landing page....

Jeff Domansky's insight:

Neil Patel shares valuable advice on effective landing pages.

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Killer Content is Dead: You're kidding, right?

Killer Content is Dead: You're kidding, right? | Public Relations & Social Media Insight | Scoop.it

Are you still writing killer content? Is anyone still searching for it?


There’s a race; a competition for your attention and you know it, I know it and the person we write for in our content knows it.


People have a finite amount of attention to give you as they pass by in a social media stream, unless of course they have a problem. Real problems are like toothaches, they start off gentle or they erupt into a powerful burst of pain right under your brain making it seem like it’s a thousand times worse than it really is...

Jeff Domansky's insight:

Superb blogging advice from @SarahArrow.

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LinkedIn introduces Showcase Pages

LinkedIn introduces Showcase Pages | Public Relations & Social Media Insight | Scoop.it

Today, LinkedIn introduced a new feature for content marketers, Showcase pages. Showcase Pages are dedicated content hubs enabling businesses to extend their Company Page presence, effectively segmenting audiences and enabling businesses to deliver the right message to the right audience.


Somewhat similar to LinkedIn’s existing company pages, Showcase Pages are designed to give individual brands and business units within corporations the ability to create their own segmented marketing channels on LinkedIn. These pages are discoverable through search and allow users to attract a unique set of followers to push provide sponsored status updates, videos, blogs, Slideshares, and other content to targeted groups of users....

Jeff Domansky's insight:

If hucksters and "old" marketers don't wreck it, the new LinkedIn feature offers excellent content marketing opportunities.

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Megaan White's curator insight, November 18, 2013 10:44 AM

Smart idea. Better way to get traffic across a company's page.

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The corporate Web site is dead, long live the new corporate Web site - GeekWire

The corporate Web site is dead, long live the new corporate Web site - GeekWire | Public Relations & Social Media Insight | Scoop.it

Earlier this week, Coca-Cola declared the corporate website dead.


Take one quick look at their new corporate website and I think you will see an example of the future of quality content marketing. They are clearly displaying how the art of storytelling not only can influence our preference for a brand or product, but surely their intent is to also reach a search engine position of respect and power....

Jeff Domansky's insight:

If Coca-Cola's new approach to its corporate website is a trend, content marketing is in for breathtaking challenges ahead. Imagine the resources needed to create this typetype of storytelling and produce it like a newsroom? Recommended reading. 9.5/10

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The 5 Best Free Drawing and Painting Tools for Teachers

The 5 Best Free Drawing and Painting Tools for Teachers | Public Relations & Social Media Insight | Scoop.it

Sometimes in order to help your students learn, all you need to do is let them express their creativity. These 5 Best Free Drawing and Painting Educational Tools for Teachers will give your students an avenue to express their creativity and increase their knowledge all at the same time.

Jeff Domansky's insight:

I've used several of these drawing tools and they are very useful for blogging and marketing as well as the classroom.

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Inspire 4 More's curator insight, November 17, 2013 11:49 PM

#learning through creativity, great #apps for #mums to use at #home too #inspire 

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4 out of 5 Marketers Report Video Content has Positive Impact on Business - Corporate Eye

4 out of 5 Marketers Report Video Content has Positive Impact on Business - Corporate Eye | Public Relations & Social Media Insight | Scoop.it

The 2013 Online Video Marketing Survey and Business Video Trends Report has been released by ReelSEO, the Web Marketing Council, and Flimp Media, and of the 600 marketers surveyed as part of the study, 93% of those marketers are using brand video content (up from 81% in 2012) with 82% reporting that video content has a positive effect on their businesses.


The most popular use of video content for marketers in 2013 is for website marketing (84%) followed by search marketing (80%) and email marketing (60%). Only 10% of survey respondents claimed that video had little effect on marketing return on investment, yet just 71% of marketers plan to increase their online video marketing budgets while 1% plan to cut their video marketing budgets this year...

Jeff Domansky's insight:

Brand marketers plan to increase investments in video content marketing citing positive ROI as biggest benefit.

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12 Insights for Visual Content Success with Infographics

12 Insights for Visual Content Success with Infographics | Public Relations & Social Media Insight | Scoop.it

Some marketing skeptics claim that infographics are dead. I disagree. I think bad infographics are dead, and always have been. Well-designed and executed infographics, on the other hand, are not just alive — they are a thriving and essential part of any integrated content marketing strategy.

With all the competition for consumer attention on the web, it takes more than just creative wording to rivet eyeballs. An infographic is a compelling way to use visual content to tell a rich story at a glance.

Here are some of the reasons why infographics are the perfect way to capture consumer attention...

Jeff Domansky's insight:

Valuable tips to get your infographics working well.

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Combining Search Marketing & Social Media Efforts | Hoosh Blog

Combining Search Marketing & Social Media Efforts | Hoosh Blog | Public Relations & Social Media Insight | Scoop.it

Why Social Media & Search Marketing go hand in hand. Taking the example of the Flower & Gifts Industry.


...We believe that Social Media and Search Marketing go hand in hand because Social conversations can lead keyword strategy in a certain direction, and Search keywords can influence Social content strategy. By combining your Search & Social Marketing efforts, you can make sure to provide your audience with the right content, based on what they search for the most and what engages them on Social Media. Today we will take a look at the Flowers & Gifts Industry as an example of Social Media & Search Marketing alignment...

Jeff Domansky's insight:

Really valuable social marketing  insight and social media case studies. Recommended reading.

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Lenovo Global Social Media Practice's curator insight, November 18, 2013 5:46 AM

integration of Search and Social 

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WDC Huge Web Graph - 128 billion hyperlinks - publicly available

WDC Huge Web Graph - 128 billion hyperlinks - publicly available | Public Relations & Social Media Insight | Scoop.it

Talk about big data ... Huge Web Graph, with 3.5 billion pages and 128 billion hyperlinks is now publicly available for web and network research. This is probably the largest publicly available graph.

Jeff Domansky's insight:

Got a little spare time on your hands? Who knew? Regular curation will resume in a few momentsmoments. ;-)

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Why Facebook pages are a bust for brands

Why Facebook pages are a bust for brands | Public Relations & Social Media Insight | Scoop.it

Coca-Cola, Red Bull and Converse are the top three brands on Facebook, combining for more than 150 million fans. It’s a staggering figure, but they really can’t afford to have any fewer, given that only one out of every 15,000 fans responds to posts — slim odds.


That is why Facebook pages, along with other obligatory social strategies, have largely been a bust for meaningful, two-way interactions between brands and consumers. They’ve just become a place where brands collect their customers to ignore them, right alongside the people who just wanted that free iPad. Facebook brand pages are not built to engage more than a tiny fraction of fans, and marketers need to understand this isn’t likely to change.


Here are five cold, hard truths about Facebook brand pages and why the 1 percent of the 1 percent will never grow...

Jeff Domansky's insight:

Farcebook is fine for friends and family but real results for business and brands are hard to come by.

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Peri Scope's comment, November 17, 2013 1:46 PM
вот она правда фейсбук!
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Social Proof Is the New Currency | Social Media Today

Social Proof Is the New Currency | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Businesses that can integrate social proof into their marketing efforts seamlessly will join this new “socially rich” class - rich in fans and followers, not number of zeroes in your bank account.


...You see, people care about what others think. When we buy stuff, we want to know what others think about it first. A 2012 Nielsen survey indicated that 92% of people globally trust word-of-mouth recommendations from friends and family.


Happily for customers, the power of the Internet allows customers to access a vast wealth of information that is literally right at their fingertips. 85% of consumers say that they refer to online reviews before making a purchase at a local business, and 67% of shoppers read 6 online reviews or less before feeling that they can trust the business....

Jeff Domansky's insight:

Social proof is fast becoming a valuable currency in the social marketing world.