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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Future of Websites

The Future of Websites | Public Relations & Social Media Insight | Scoop.it

Our imagination tends to outpace our ability to invent. And something can be invented long before it’s a conventional part of people’s lives.


So we must separate the bells and whistles from the nuts and bolts.


Creating a strategy focused on measurable business goals will help you develop a filter that helps decipher flash-in-the-pan technologies from the sea changes. (How to develop this type of strategy is an entirely different post topic).


But instead of focusing on the technology side of the future, focus on the human side. Human behavior is a more consistent bet than technology. If we prepare our website for the future with human nature in mind, we will put our organization in a good position regardless of how the flood of technology leaves things.


5 Future-proof ideas for websites


If we bet on technology, we can either be really right, or really wrong. But if we bet on human nature, we can count on consistency and know that our website is going to be well-positioned for the future. Besides, there’s no prize for beating your audience to the future (unless you’re the inventor)....

Jeff Domansky's insight:

Here's a great reminder that in communication and on social media, it's always about the human side first.

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Content Curation and How It Applies to Social Media | Social Media Today

Content Curation and How It Applies to Social Media | Social Media Today | Public Relations & Social Media Insight | Scoop.it

What is content curation? You provide value by identifying a specific target audience, filtering through relevant online content, then sharing only what you find most interesting, trendy or applicable to that audience....


The true power of content curation lies in how you take it past simple sharing to balance original content (brand journalism) with the shared to build influence and thought leadership. By adding consistent, high-value content, your visibility is much higher than just posting original content alone. It amplifies the frequency of your sharing.


Plus, as you integrate original with shared, it also becomes a way to showcase your brand’s culture and differentiators.I would like to add that curating by itself isn’t enough. Focus is critical to success – especially if you are trying to penetrate large topics or industries and build expertise/value....

Jeff Domansky's insight:

Great read for curators...

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Barbie's 16 rules of journalism » Steve Ladurantaye

Barbie's 16 rules of journalism » Steve Ladurantaye | Public Relations & Social Media Insight | Scoop.it

When Barbie's nemesis Kim gets a job as a reporter, nothing is what it seems.Young journalists today think they have it rough, but they’d probably feel differently if they knew about Kim.Picture this: It’s 1992. Kim has been working as a secretary at The National Scoop since 1986, and she thinks she’s ready to “upgrade her career” and become a reporter. But when she asks, her jerk editor assigns her to a suicide mission. It’s a crafty and timeless move by the editor – give the secretary an impossible story, then blame it on her when she comes up short.


The story? Get the scoop on Barbie. Dozens have tried, dozens of failed. Kim will be no different in her failure, but at least she tried. Here’s what today’s young reporters can learn from her desperate attempt to scoop her way to the top....

Jeff Domansky's insight:

Very creative storytelling by Steve Ladurantaye... 

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Dear Jeff Bezos, Here’s What I Saw as an Analog Nobody in the Mailroom of the Washington Post

Dear Jeff Bezos, Here’s What I Saw as an Analog Nobody in the Mailroom of the Washington Post | Public Relations & Social Media Insight | Scoop.it

Dear Jeff [Bezos],While it might seem an awful cliche, the fact of the matter is — if you go back to a time long before the commercial Internet existed, and well before you became so rich that you have $250 million in spare change to purchase a major metropolitan newspaper — I started my real journalism career in the mailroom at the Washington Post.


On the storied fifth floor of the Post’s longtime building at 15th and L Streets, NW — which is now also prepping to be sold for about half of what you forked over for the Post itself (oh, the irony!) — I delivered piles of letters and packages to reporters and editors, starting when I was still a student at Georgetown University.


I had come there as both a mailroom lackey and also as a stringer, after I called and chewed out then-Metro editor Larry Kramer (now the editor publisher of USA Today) about how badly the newspaper was covering the area’s colleges, including mine. He told me to come down to the Post and say it to his face, which I did with all the obnoxiousness a 19-year-old could muster.


As it turned out, I ended up staying at the Post — with a few short departures for things like graduate school — for almost 15 years, in more jobs than I can remember, including the lowest rung in the then-backwater business section. .PS Don't forget to breathe.

Jeff Domansky's insight:

Thoughtful letter and great read from journalist and former Washington Post intern Kara Swisher.

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How Social Media Is Changing Customer Service (And Why Big Brands Must Try Harder) | AllTwitter

How Social Media Is Changing Customer Service (And Why Big Brands Must Try Harder) | AllTwitter | Public Relations & Social Media Insight | Scoop.it

What do you do when you have a problem with a brand’s product or service?You go online, right?


You’re not alone. Close to six in ten (57 percent) of customers search for a solution online before taking any further action, and they’re increasingly reaching for a brand’s social media outposts. Almost half of social media users (47 percent) have received customer care on a channel such as Twitter or Facebook, and 37 percent now prefer customer service through social media rather than by telephone.


But brands still have work to do. While 80 percent of Twitter users expect a response to a consumer service enquiry within a day, just 40 percent of tweets to the 25 largest online retailers are answered within 24 hours, and many are ignored altogether....

Jeff Domansky's insight:

More challenges ahead for businesses hoping to deliver "social service" online. Consumer expectations for instant service online are growing exponentially. Not many businesses will be able to deliver consistently and then the online fireworks will start. 

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Show's over for TV: Adults set to spend more time using digital media than watching television by end of year, claims study

Show's over for TV: Adults set to spend more time using digital media than watching television by end of year, claims study | Public Relations & Social Media Insight | Scoop.it

The show's over for TV: Adults set to spend more time using digital media than watching television by end of this year, claims study.


People will soon be spending more time using their smartphones and tablets for surfing the web, checking social networks and playing games than they do watching television, new research has found.The average adult will use a mobile device for five hours a day compared to just four and half hours watching television.A US marketing company has claimed the tipping point when digital devices surpass the popularity of TV will come later this year....

Jeff Domansky's insight:

Social has arrived... 

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Analyzing Customer Behavior to Produce Business Results | Marina Maher Communications

Analyzing Customer Behavior to Produce Business Results | Marina Maher Communications | Public Relations & Social Media Insight | Scoop.it

Brands like Amazon, Netflix, OKCupid, Pandora and Twitter are tracking customers’ online behavior to produce targeted offerings and increase sales. What stats are they looking at and offering as a result, you may ask? This infographic tells all....

Jeff Domansky's insight:

This is a really valuable post for social marketing strategists. It looks in detail at which consumer behaviors some of the major business to consumer marketers are measuring.

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Warning! This Copywriting Article Contains a Really, Really Bad Word - Business 2 Community

Warning! This Copywriting Article Contains a Really, Really Bad Word - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

In copywriting, the word ‘we’ is a really, really bad word. But why is ‘we’ a really, really bad word? It’s because it’s used when we talk about ourselves, about our business. But guess what! Your customers and prospects don’t want to hear about you, they want to hear about them. They want to know that you understand their problems, their needs and they want you to show them how rosy their future will be once they’ve bought your product or used your service.


So here’s what you do. Go through all your emails, your website, your leaflets and cut out the word “we”. Change the sentence so it focuses on your customer or prospect by using the word “you”. Do this on all you copywriting, even on your About Us page on your website. Tip: Show them how you can solve their problems don’t talk about your XX years’ experience or your awards.

Jeff Domansky's insight:

Good reminder for bloggers, writers and content marketers. 

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Top Performing B2B Marketers Target Buyers Using Social Media | Social Media Today

Top Performing B2B Marketers Target Buyers Using Social Media | Social Media Today | Public Relations & Social Media Insight | Scoop.it

It seems B2B marketers are starting to warm up to the idea that a handful of deals sourced by social can make the time and effort involved in pulling social media into the mix well worth the effort....


B2B marketing on social media is a bit like finding a needle in a haystack. You are looking for that golden conversation that turns into a real opportunity in the pipeline. But for B2B marketers, the typical deal size makes a single-source opportunity extremely compelling. With many social media sites to cover, your time is best spent targeting the sites with the largest community of users and using keywords and highly relevant messaging to get in front of these individuals.


Let’s face it, capturing mindshare on social media is a bit like drinking from a fire hose. But some social sites will allow you to target users more effectively than others. When it comes to Top Performers, B2B marketers ranked the top four most effective social media sites as LinkedIn, Twitter, YouTube, and SlideShare....

Jeff Domansky's insight:

No surprise in which social media are most commonly used by B2B marketers but the important take away is to make sure you do at least one channel well before you try to adopt many others.

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26 Social Media Marketing Tips from the Pros | Social Media Examiner

26 Social Media Marketing Tips from the Pros | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Social media marketing tips: Learn how calls to action, content strategy, email/social integration and goals play a part in your social media efforts.

Are you looking for actionable tips to improve your social media marketing? Are you wondering what the common themes of social media experts are these days?


This April, 1,100 passionate marketers from every corner of the world traveled to San Diego for Social Media Marketing World (#SMMW13), to find out. The number of conference takeaways and buzz was immense.


For this article, I’ve focused on 26 takeaways from SMMW13, including notable quotes by presenters and their session titles....

Jeff Domansky's insight:

This post is a must-read, filled with valuable tips and tactics for all social marketers.

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Louise Quo Vadis's curator insight, August 16, 2013 4:57 PM

add your insight...

Peggy Yao's curator insight, September 10, 2013 10:47 PM

One way communication is not longer efficient and effective enough in promotion mix, especially the technology generation, internet, social media and smart phone has been used by majority of population. The interaction between marketer on social media and consumers become extremely important. This article suggested 26 marketing tips on social media that can help marketer to maintain brand equity on social platform.  

The first 6 tips are all concentrate on “call to action”. Marketers need to grab consumer attention and encourage consumer reaction on it post, such as share the page, click page and join us.  The power of the social media is that once one consumer like or shares the page it will also appear on his/her friends and family page, the message will be spread significantly and increase message visibility.

The second category is talking about content strategy, develop an interesting content on social platform target company’s customers and motivate consumer engagement is very important on social media marketing. “Content is King but engagement is Queen, and she rules the house.”—Mari Smith, 10 Ways to Improve Your Facebook Reach. It has stated how crucial content is, whereas without motivate consumer interaction content can be nothing. Strategically focus on content message don’t be boring and keep on followers interests. Understand where the target market area is so that it maximise effectiveness on the marketing activities.

The last section is email and social integration, email is not any more a new technology, in order to increase brand awareness and reach potential consumers.


Alysse Woodward's comment, September 12, 2013 10:07 PM
This post holds lots of valuable information based on social media marketing. Traditional media marketing focuses on one-way communication whereas social media marketing focuses on two-way communication, which is based on growing relationships between organization and business. As the article states organizations need to engage with customers rather than market to them – customers need to be incorporated within the marketing campaign, which will engage them, motivate them and more importantly build strong relationships. With social media becoming more and more dominant in everyday lifestyles it is important for marketers to take this on board and communicate messages through these social channels.
With social media consumers also have the opportunity to share information they believe to be important. This is very valuable as this opens up further communication between consumer to consumer by delivering messages they have taken away from an organization. If information is positive this will then begin to build another relationship for the organization.
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How to Optimize Your Google+ Page | eZanga.com

How to Optimize Your Google+ Page | eZanga.com | Public Relations & Social Media Insight | Scoop.it

In my opinion, we saved the most interesting social network for last. Obviously, optimization and Google+ is going to be an interesting topic, given that most of the SEO industry is most focused on Google+’s owner, Google. Out of all the social networks, Google+ doubtlessly has the most influence over your business’s SEO. For this reason alone, you should have a Google+ page, and you should optimize it.


Optimization is an important key to success on any social network, but it reaps so many more rewards on Google+ in particular. If you’ve tried your hand at Google SEO and found it extremely complicated, don’t worry. It’s not as complex on the company’s social network. Complete the below steps, and you’re well on your way....

Jeff Domansky's insight:

G+ tips for better social media results. So optimize, optimize, optimize! tThis is an excellent guide and resource for better G+ results

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Okay, Here's The Real Reason Why Jeff Bezos Bought The Washington Post

Okay, Here's The Real Reason Why Jeff Bezos Bought The Washington Post | Public Relations & Social Media Insight | Scoop.it

The question that still remains is why: Why would a technology entrepreneur invest in a stodgy media outlet in a declining industry? Was the motive for the move sentimental altruism or profit?


I think Henry Blodget at Business Insider hit the nail on the head in his piece when he said that:"Content and commerce companies have long dabbled with combining the two experiences, but no one has really nailed it. Given Amazon’s expertise in affiliate marketing and advertising, it’s not hard to imagine that the Washington Post could quickly become a laboratory for the next generation of integrated content and commerce."...

Jeff Domansky's insight:

Content marketing strategy behind Washington Post acquisition? This is a good look at some of the possible reasons why Bezos  acquired the newspaper institution. what's going to be interesting in the future, is how he experiments with digital journalism, whether the journalists and others at the Washington Post will follow his lead or whether he'll simply flip it when it becomes more successful.


Between newspaper acquisitions by Warren Buffett, Bezos and other billionaires, something is up with newspapers which look much more attractive to investors.

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Email Is Crushing Twitter, Facebook for Selling Stuff Online | Wired Business | Wired.com

Email Is Crushing Twitter, Facebook for Selling Stuff Online | Wired Business | Wired.com | Public Relations & Social Media Insight | Scoop.it

In 2013, no company can expect to be taken seriously if it’s not on Facebook or Twitter. An endless stream (no pun intended) of advice from marketing consultants warns businesses that they need to “get” social or risk becoming like companies a century ago that didn’t think they needed telephones.


Despite the hype that inevitably clings to the newfangled, however, it’s relatively antique tech that appears to be far more important for selling stuff online. A new report from marketing data outfit Custora found that over the past four years, online retailers have quadrupled the rate of customers acquired through email to nearly 7 percent.


Facebook over that same period barely registers as a way to make a sale, and the tiny percentage of people who do connect and buy over Facebook has stayed flat. Twitter, meanwhile, doesn’t register at all. By far the most popular way to get customers was “organic search,” according to the report, followed by “cost per click” ads (in both cases, read: Google)...

Jeff Domansky's insight:

Social sags, email and SEO soar when it comes to online sales. More proof you need to have the social marketing fundamentals in place for results.

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Robb Montgomery: 11 smart habits to improve your digital storytelling

New methods for reporting with smartphones and how journalists need to stop writing for other journalists and start writing for the Web.How did I arrive at 11 smart habits?Most of these come from ideas presented in an interview I recently gave with Lisa Geiger of Kircher-Burkhardt in Berlin. (Click to read the original interview). I was having an especially bright discussion and I have arranged to use portions of my text transcribed from their German-language report.The themes discussed include new reporting methods for smartphones, the challenges of culture change for newsroom leaders, and how journalists need to stop writing for other journalists and start writing for the Web....
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5 reasons to liveblog instead of live tweeting | Poynter

Allow me a moment of nostalgia for the classic liveblog. “Liveblogging” was this thing we used to do before the rise of Twitter and Storify, much like good old-fashioned blogging itself. You’d have a host and a bunch of guests all watching the same Web page together, and for an hour or so, they’d make magic.


I should confess: every now and then, I get a hankering for some of that old magic. I pour some good wine, dust off a CoverItLive console, and invite some friends over.* And every time I do, I’m reminded why genuine liveblogging — real-time, browser-based liveblogging — is still one of my favorite instruments in the modern journalism toolkit. I highly recommend it to you, for reasons I outline below. And I’ll also give you some pointers on how to do it....

Jeff Domansky's insight:

Liveblogging. Old trick. Fresh impact. Ruth reconsidering particularly in crisis situations where twitter doesn't allow enough information.

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Content Writing Best Practices | Social Media Today

Content Writing Best Practices | Social Media Today | Public Relations & Social Media Insight | Scoop.it

I’ve been asked to give a brief lesson on how to write content for the web.While it’s writing we’re going to cover, to apply the lesson I want you to think of yourself as an artist. You’re going to paint a picture—illustrate a point (or several).


So you’ll start with a sketch. The blank canvas before you needs some simple black strokes to begin with. After we’ve got a good strong framework, we’ll apply all kinds of color.Are you with me? Get your pencils out. Here we go....

Jeff Domansky's insight:

Barry Feldman shares another inspiring post. 

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Want to be a superstar, but no time for social media? Fake it with Ghost Tweeter | {grow}

Want to be a superstar, but no time for social media? Fake it with Ghost Tweeter | {grow} | Public Relations & Social Media Insight | Scoop.it

"What if I told you that you could become an industry “thought leader” without ever writing a blog post. Or, that you could achieve Twitter stardom without personally sending a single tweet.I didn’t believe it either, but some people are apparently doing it. Maybe even some people you follow. And you may never guess how they’re doing it.


Ghost Tweeting is one of a number of companies that have emerged to outsource the writing and distribution of all your blogs, tweets, and posts. They will even handle all the social media engagement for you. “All the benefits, none of the work,” reads the tagline on their website....

Jeff Domansky's insight:

The challenge of "ghost" social services like this is to do it transparently and ethically. It's definitely not "authentic. I've advised many clients on strategies and helped some move forward with team tweeting but always transparently. I'll be curious to hear how others think about this practice.

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Jeff Domansky's comment, August 7, 2013 3:28 PM
Thanks for your comment Malek. I think the days of "ghost" writing on social media are limited without open and honest disclosure and transparency. Nothing wrong with teams tweeting but many, including high profile personalities, authors, politicians and many others will resist. When the you know what hits the fan, that's when the trouble starts. Of course, when the intern screws up, you can always claim you were hacked LOL.
malek's comment, August 7, 2013 4:37 PM
We first had fake accounts, then fake fans and now...? if there's a will, there's always a shortcut.......!!
Mike Ellsworth's curator insight, August 8, 2013 10:46 AM

As others have noted, this approach is not only not authentic, it's borderline unethical. But how does it really differ from hiring consultants to design and write marketing material for your business?

 

What do you think of this technique? Comment below.

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Commercialization won’t ruin Instagram video—yet | TechHive

Commercialization won’t ruin Instagram video—yet | TechHive | Public Relations & Social Media Insight | Scoop.it

Instagram ads are coming. We don’t know what they’ll look like or when they’ll arrive. But Facebook CEO Mark Zuckerberg has promised that Instagram won’t be ad-free forever. The world’s largest brands are already using the photo-sharing app and its new video tool to pimp their products.


Facebook is betting big on mobile ads, which went from being a blip on the social network’s radar to accounting for 41 percent of the company’s ad revenue in just one year. The network reportedly plans to run 15-second, TV-style ads in users’ News Feeds, which could cost advertisers $2.5 million a pop. If that 15-second limitation—as yet unconfirmed by Facebook—sounds familiar, it’s because 15 seconds is also the cap that Instagram put on its new video tool.


Companies are familiarizing themselves with Instagram video as they prepare for the inevitable launch of video ads and seek to avoid angering Instagram devotees in the process....

Jeff Domansky's insight:

Can Instacrap be far away? As this post says: "Companies are clamoring to expand their social media strategy to video, but they have to be careful not to scare away Instagram’s indie-at-heart users." 

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MediaPost Publications Social Savvy: Swarovski, Uniqlo, Nordstrom Top Brands

MediaPost Publications Social Savvy: Swarovski, Uniqlo, Nordstrom Top Brands | Public Relations & Social Media Insight | Scoop.it

When it comes to selling luxury via social media, some brands are far more artful than others, according to a new analysis of social-media platforms from L2’s latest report.


The report ranked some 250 prestige brands across 15 social media platforms. Swarovski is batting a thousand and present on all of them, followed by fast-fashion chain Uniqlo, active on 13. “Prestige brands are present on an average of seven platforms, with 15% on 10 or more,” writes Scott Galloway, professor of marketing at New York University’s Stern School and founder of L2. “Brands are still searching for the right balance between promise and performance and, as costs increase, will likely pare down the number of platforms they invest in.”...

Jeff Domansky's insight:

This research is a must-read for social marketers and the list of social brand leaders is worth noting. 

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Brand Love for the Long Haul: Five Tips for Lasting Connections With Customers

Brand Love for the Long Haul: Five Tips for Lasting Connections With Customers | Public Relations & Social Media Insight | Scoop.it

Brand relationships are no different. Keeping a fiery connection takes some work.


To unlock long-term love for our brands and set the stage for strong lasting connections, one simply has to look at and apply basic human relationship principles. Here are five ways you can keep the spark alive and forge a devoted, lasting connection to consumers....

Jeff Domansky's insight:

Just like personal relationships, brand relationships need commitment. These five tips will help you stoke the fires with your customers.

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Twitter taking businesses to new heights

Twitter taking businesses to new heights | Public Relations & Social Media Insight | Scoop.it

Case study: Virgin America is using its Twitter presence to handle everything from seat changes to cocktail requests—even at 35,000 feet.


Steve Jenkins was waiting for takeoff when he noticed it—his boarding pass for Virgin America Flight 753, bound for San Francisco, was missing his frequent flier number. He could have flagged a flight attendant. He could have called customer service. Instead, Jenkins, the CEO of a Seattle-based gaming company, decided to pick up his phone and tweet.


Four minutes later, Virgin America responded:Jenkins messaged @VirginAmerica with his ticket details. He was all set before the plane left the tarmac."It would have taken me longer to call, go through the whole phone tree, find someone, and authenticate myself," he said. "And if I hadn't done it when I thought about it, I might have forgotten about it."...

Jeff Domansky's insight:

It's a trend but not many businesses will be able to deliver real-time "social service like Virgin Airlines or other large companies." That's not going to stop the rise in consumer expectations for immediate solutions via twitter and other social media though. Watch for this trend to become a big issue for businesses of every size.

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