Public Relations ...
Follow
Find
152.7K views | +96 today
Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Rescooped by Jeff Domansky from Pinterest Stats, Strategies + Tips
Scoop.it!

The Fancy: All the Top Social Commerce Trends, All in One Place

The Fancy: All the Top Social Commerce Trends, All in One Place | Public Relations & Social Media Insight | Scoop.it
What are the top trends in Social Commerce right now? Photo galleries (Pinterest, Lover.ly). Subscription boxes (Love with Food, Birchbox).

 

What are the top trends in Social Commerce right now? Photo galleries (Pinterest, Lover.ly). Subscription boxes (Love with Food, Birchbox). Daily deals are hanging in there (Groupon, AmazonLocal). Gamification is always hot, as is social sharing and referrals. Put them all together and they spell The Fancy — a new place to buy more stuff.


I got The Fancy bug after reading comScore’s article called From Pin to Purchase. The piece talks about that illusive social media fellow, the conversion. You know, 10,000 Likes on your Facebook page but only 1 sale. Hundreds of photo repins on Pinterest but not one clickthrough.


The Fancy is working to change all that by providing users with every opportunity to not just covet and share what they see on the page, but to buy it, too.


The homepage looks like a Tumblr blog. Lots of white space, large photos and almost no text. See something you fancy? (See. . . that’s where the name comes from). Click it and you get a page like this...

 

[This social commerce site is worth watching especially if it gains momentum - JD]


Via Allison Tyler, Jenneil Peters
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Insights Into the Hot Trend of Social Media Content Curation - Content Curation Marketing

Insights Into the Hot Trend of Social Media Content Curation - Content Curation Marketing | Public Relations & Social Media Insight | Scoop.it
Content Curation Marketing for online brand leadership, integrated social media, lead generation, and thought leadership.

 

Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon. Also important is delivering and sharing that content on your social media networks.


Content curation is the art of selecting content that is appropriate and then organising and publishing it in a way that is relevant for the topic of choice. This can be offline with print such as magazines or online via the web. Magazines about cars or fashion are evidence of content curation in action. Editors with the aid of journalists create and collect content then edit and then publish.


Journalism is shifting more and more from the quest for the perfect “scoop” to a more organized and reasoned activity of content curation....

 

[Enjoy the interview with Scoop.it founder Marc Rougier which is part of the post - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why Some CEOs Fear Twitter | Wall Street Journal

Why Some CEOs Fear Twitter | Wall Street Journal | Public Relations & Social Media Insight | Scoop.it
CEOs are under pressure to appear accessible and authentic, but social media like Twitter, with its demands for quick, unscripted updates that can quickly go viral, poses legal and other risks for the executives and their firms.

 

When General Electric Co. GE -0.94% Chief Executive Jeffrey Immelt tweeted for the first time this month, his "Hello Twitter" was greeted with some snarky replies, including this one: "@JeffImmelt how come my grandfather got on twitter before you?"

 

While arguably late to the game, Mr. Immelt's debut on the microblogging site makes him a rarity among chief executives, who have generally steered clear of social media even as their companies have embraced it to commune with customers and pursue new business....

 

[Give it time and a proper channel. An excellent read from WSJ - JD]

 

[PHOTO: Yahoo CEO Marissa Mayer]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

PR Agency 2020 | Council of Public Relations Firms

PR Agency 2020 | Council of Public Relations Firms | Public Relations & Social Media Insight | Scoop.it

For years now, leaders within our industry have been talking about how social and digital will either help transform PR firms, or be the cause of their slow and painful death spiral into irrelevance. The truth is that the social and digital evolution is just but one important part of a confluence of functional, operational and cultural shifts that will re-shape our PR firms.


Here’s a list of predictions for what PR firms may begin to look like by 2020....

 

[Thoughtful reflection on PR agencies' future by Aaron Wittken- JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How LinkedIn Chose To Innovate And Keep Things Fresh | Simply Zesty

How LinkedIn Chose To Innovate And Keep Things Fresh | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
With the introduction of endorsements happening recently, LinkedIn has made a vast number of changes to its product over the past year.

 

Sites are constantly evolving and the mantra of innovate or die is more apparent for social media sites that want to stay relevant. In case users get bored, changes are made to either improve the experience, or just to freshen things up. Its most recent change is the introduction of the ‘Endorsement’ button, which hopes to change the way we use the site.


Despite not being entirely reliant on page visits, instead it focuses on data and that generates more than enough for the company, LinkedIn has made a vast number of changes to its site, some were practical while others are cosmetic. Either way, the company has been very busy in fine-tuning the site to meet user demand and prepare itself for the challenges ahead. With that in mind, here is a roundup of the many changes it has introduced this year....

 

[Interesting overview - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Social Media Manager vs. Online Community Manager: Same or Different? | Social Media Today

Social Media Manager vs. Online Community Manager: Same or Different? | Social Media Today | Public Relations & Social Media Insight | Scoop.it
One recent morning I saw a post in one of my LinkedIN groups asking "what is the difference between a social media manager and an online community manager?" Easy, I thought, and offered a quick response on my mobile ...

 

"Social media managers bring the guests (clients, prospects) to the table and community managers welcome them in!"

 

Ahh, but wait. This may require more words than I can manage on that little screen. So, naturally, I turned to trusty Google to see what others have said on this topic....

 

These distinctions are especially visible in the success measures for each role - the key performance indicators. Of course, both roles may share responsibility for a number success metrics and will need to partner effectively to deliver results. Here is a short tabulation of key B2B success measures, the role involved and the organizational accountability path....

 

[Thoughtful look at social media manager vs online community roles by Vanessa DiMauro - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Twitter Is Really Bad at Measuring Your Online Influence. Let's Keep It That Way.

Twitter Is Really Bad at Measuring Your Online Influence. Let's Keep It That Way. | Public Relations & Social Media Insight | Scoop.it
Twitter cofounder and board member Ev Williams on Monday suggested that the microblogging site de-emphasize users’ follower counts in favor of some better algorithm for measuring their influence, according to Buzzfeed.

 

"The thing I think would be more interesting than followers is... retweets," Williams said, adding that a simple follower count “doesn’t capture your distribution.” He went on: “The dream metric is how many people saw your tweet.”

 

But why stop there? After all, people might see your tweet and ignore it. Or they might see one tweet but not the next, because they don’t follow you. Or they might be influenced when you tweet about one thing but ignore you when you tweet about something else. What Twitter is really after, as it tries to woo advertisers, is a way to objectively measure users’ true influence on the site. Unfortunately, that leads to a game of whack-a-mole. Every time you try to measure one thing, something else pops up that you’re not adequately measuring.

 

Take the example of Klout, a startup that was already trying to do what Twitter might try to do now. After working for more than two years to try to get a bead on people’s online influence via Twitter, then Twitter and Facebook, then Twitter and Facebook and Google+, it remained dissatisfied that Justin Bieber outranked President Obama. So it began trying to incorporate offline influence into its ratings as well, drawing on sites like Wikipedia and LinkedIn as proxies for real-world stature....

 

[Trying to read the tea leaves of online influence - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Future is Yesterday: Public Relations in the Networked Era | Pew Research Center's Internet & American Life Project

The Future is Yesterday: Public Relations in the Networked Era | Pew Research Center's Internet & American Life Project | Public Relations & Social Media Insight | Scoop.it
Lee Rainie described the new media ecology and how “networked individuals” get, share and create information.

 

This new environment has disrupted the old models of public relations and requires a new understanding of how information is passed through social media and networks and how influence is reconfigured when everyone is a publisher and a broadcaster....

 

[Thought-provoking presentation - JD]

more...
No comment yet.
Rescooped by Jeff Domansky from Digital Marketing and PR
Scoop.it!

Press+: Publishers are offering less free content online

Press+: Publishers are offering less free content online | Public Relations & Social Media Insight | Scoop.it

Digital subscription platform Press+ says 39 percent of its client publishers now offer fewer than 10 articles free per month before a reader hits a paywall. It's clearly going to be a war of attrition!

 

[Big implications for print media and media consumers - JD]


Via Rachel Wild
more...
No comment yet.
Rescooped by Jeff Domansky from Create & Curate
Scoop.it!

The Art Of Seducing Google With Great Content

The Art Of Seducing Google With Great Content | Public Relations & Social Media Insight | Scoop.it

In this comprehensive article Mustafa, outlines various methods to create compelling content to gain targeted traffic that converts.

Here is the Table Of Contents that breaks down his recommendations:

Table of Contents 

1 Content: The Currency to Rank 2 Creating Remarkable Content that Works 2.1 Have a Passion for Giving 2.2 Become a Problem Solver 2.3 Share Your Results 3 Leveraging Third Party Sources 3.1 Embrace Content Curation 3.2 Use Content Syndication 3.3 Get Expert Insight 4 Attracting Quality Links 4.1 Create Actionable List Posts 4.2 Publish a Manifesto 4.3 Put Best Content First 5 Building Real Authority 5.1 Find Your Awesomeness 5.2 Be a True Guru 5.3 Connect to Influencers

 

I have focused on "Content Curation" as this category is dear to most:

 

3.1 Embrace Content Curation

The information age has brought in a lot of clutter. And the junk on the Internet is only contributing to it.

People online are tired of wading through useless information. They don’t want to waste time anymore. What they want is knowledge they can use.

No wonder “content curation” (the process of discovering, organizing and sharing information) has gained such traction.

Proper curation helps you give your readers useful content in a structured and systematic manner. In other words, it takes away the ‘clutter’.

Man has always craved organization. Because organization gives clarity. And clarity leads to action.

By embracing curation, you’ll be able to create resourceful content. Build a stronger foundation for your website. And of course, impress your readers with your organizational skills.

However, quality content curation isn’t about collecting a bunch of related links and putting them in one place. It’s not even about copy-pasting parts of other articles from various sites or blogs.

It’s about curating the most relevant content and adding your own valuable insight to it.

If your curated content is the meat (no offence to all you vegetarians) then your opinions or ideas form the bread that goes around it. Which makes your content tasty and appealing to your readers.

 

By  Mustafa Khundmiri. http://bit.ly/SWp0Vs

Source. http://bit.ly/SU8XZF ;

 

[Good reading for PR, marketing and content marketing pros - JD]


Via maxOz, Liz Wilson
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

RepMan: Chick-flip-flop-A

RepMan: Chick-flip-flop-A | Public Relations & Social Media Insight | Scoop.it
It's one thing to draw a line in the sand and, right or wrong, defend one's position. George W. Bush spent eight years in the White House doing just that. And, while I personally disagreed with just about every decision...

 

he made, I admired the man's courage of convictions.

 

That's why I find Chick-fil-A's sudden about- turn on corporate donations about as tasty as a month-old bucket of chicken nuggets. In fact, the move, while astute, tells me the corner office blinked.

 

This sort of mixed messaging and flip-flopping on key issues is exactly what caused Massachusetts Senator John Kerry the 2004 presidential election. As Republicans correctly pointed out, Kerry changed his vote time and again on key issues. And, Chick-fil-A has just done the same thing. So, consider me the fast food version of a Swift Boater....

 

[Chick-fil-A reputations chickens come home to roost - JD]

more...
No comment yet.
Rescooped by Jeff Domansky from Create & Curate
Scoop.it!

5 Curation Apps and Examples With a Wow! Factor | Liz Wilson

5 Curation Apps and Examples With a Wow! Factor | Liz Wilson | Public Relations & Social Media Insight | Scoop.it

Inspiration for using curation in content marketing for anybody who hasn't begun yet or is just starting. 

 

[Liz Wilson shares five terrific curation tools worth exploring - JD]


Via Liz Wilson
more...
No comment yet.
Rescooped by Jeff Domansky from Social Marketing Revolution
Scoop.it!

10 Twitter Headers Done Right [examples] & Search For Coolest Twitter Header Begins

10 Twitter Headers Done Right [examples] & Search For Coolest Twitter Header Begins | Public Relations & Social Media Insight | Scoop.it

Interested in updating your new Twitter header image, but unsure what to pick? Check out this slideshow to see what style fits you.

Marty Note
Twitter's new header is a cool innovation. The landing page feels more engaging, warmer and with more personality. Now the question is who has the greatest use of this new header. Atlantic BT (http://www.atlanticbt.com ) is creating contest to answer this important existential question. Here is my new Twitter header featuring Jackson Pollack's floor:

http://www.twitter.com/scenttrail


Coolest Twitter Header Contest
Looking for cool Twitter headers I was underwhelmed by the examples, so help us create a gallery of cool Twitter header images by sharing your example. I haven't created the form yet, so email your Twitter Header to Martin.Smith(at)Atlanticbt(dot)com and will include it in our gallery for voting. Stay tuned for contest details and deadlines.

Send Coolest Twitter Headers To Martin.Smith(at)Atlanticbt(dot)com

Please put "cool Twitter header" in the subject line and I will confirm receipt within 24 hours.



Via Martin (Marty) Smith
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How (and why) to upgrade to LinkedIn’s new company pages | PR Daily

How (and why) to upgrade to LinkedIn’s new company pages | PR Daily | Public Relations & Social Media Insight | Scoop.it
A step-by-step guide for social media managers.

 

On the heels of a home page redesign, LinkedIn has unveiled a new look for company Page. A number of aesthetic changes (and some improved functionality) unites for one purpose: “Simplifying the LinkedIn experience across our core products,” says LinkedIn’s Mike Grishaver.

 

LinkedIn is urging the administrators of company pages to upgrade to the new design before Nov. 30—at that time LinkedIn will automatically convert pages, which could lead to lost content for companies—however, the social network has not yet indicated when page admins can begin the conversion from old to new.

 

Regardless, we’ll show you, step by step, how to convert your page....

 

[Very practical, valuable information for social media managers- JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Oreo Gets Dunked by One of the Best Twitter Replies Ever

Oreo Gets Dunked by One of the Best Twitter Replies Ever | Public Relations & Social Media Insight | Scoop.it
Oh, it's ON. In one of the best brand-on-brand tweets ever, cinema chain AMC Theatres on Tuesday expressed its displeasure with Oreo after the Nabisco brand asked fans if they ever sneak cookies into a movie.

 

[Brand wars and a fun story - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Dumb PR Stunt: Ticking Promo Clocks Cause Bomb Scare - PRNewser

Dumb PR Stunt: Ticking Promo Clocks Cause Bomb Scare - PRNewser | Public Relations & Social Media Insight | Scoop.it
Dumb PR Stunt: Ticking Promo Clocks Cause Bomb Scare...

 

Apologies to our readers—we thought that we had identified the day’s dumbest PR stunt in the NJ state Senate president’s public appeal to make “replacement” football refs illegal.

 

In fact, an even dumber stunt went down in Los Angeles this morning. It inspired more than frustration and Internet mockery—it actually led to a bomb scare and the two-and-a-half hour evacuation of a radio station in downtown LA. What started it? A beeping package delivered to the lobby of LA’s KNX 1070 at the beginning of the work day....

 

[Yep. That's dumb alright - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Pinterest: The Best New Source of Traffic [Research] | Heidi Cohen

Pinterest: The Best New Source of Traffic [Research] | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Pinterest is the fourth largest source of traffic in the world according to data from Shareaholic. Pinterest’s traffic has doubled since May making it an important entryway to your business.

 

Since the beginning of 2012, Pinterest has passed other social media platforms including LinkedIn, Google+, YouTube, Twitter and StubbleUpon, in terms of the amount of traffic it refers to other sites. Additionally, Pinterest refers more traffic than Bing and Yahoo. (Here are nineteen other reasons to use Pinterest with charts.)...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Ways to “Listen” For Better Blog Content | Deirdre Breakenridge

5 Ways to “Listen” For Better Blog Content | Deirdre Breakenridge | Public Relations & Social Media Insight | Scoop.it
It feels great to be teaching again! I have a class of 30 NYU PR and corporate communications grad students. We are exploring social media objectives, strategies and tactics.

 

One of the required course assignments is to create a blog with eight posts due by the end of the semester. As a blogger, a great deal of my writing stems from paying attention to my community and “Listening” closely to the conversations . So, for all of my students (who I hope are reading this blog post) and for my communications friends, here are my five tips on how to “Listen” so you can create more compelling content for your community....

 

[Smart blogging tips from Deirdre Breakenridge - JD]

more...
No comment yet.
Rescooped by Jeff Domansky from Digital Delights - Images & Design
Scoop.it!

ALL THE FAVICONS!

ALL THE FAVICONS! | Public Relations & Social Media Insight | Scoop.it

The premise of this site is simple. When creating FavIcons its getting more and more complicated as new hardware and software comes out, this website asks for 1 big image and then creates all the different images and code for you which supports all the usual browsers (including IE! Wow!) and also iPhones and iPad's.

 

[Some tools are just cool; create favicons easily - JD]


Via Ana Cristina Pratas
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Social @ Scale | Sprinklr

Social @ Scale | Sprinklr | Public Relations & Social Media Insight | Scoop.it

Find out what excites 30 social media thinkers and influencers about your brand.

 

What You Will Learn from the Best:

In this packed eBook, the Dream Team covers topics such as:

- Branding in a Social@Scale World
= Content & Conversation to be Social@Scale
- Social@Scale Organizational Models
- Tools and Tactics to be Social@Scale
- How to Think Social@Scale

 

Bonus Material:

- How to do a Global Social Media Deployment (p. 7)
- 6 Things Every Enterprise Social RFP Must Have (p. 8)
- Is Your Organization Ready to be Social at Scale? Take the Readiness Assessment (p. 63)

 

[Download the FREE eBook and get great insight from 30 social media thinkers and leaders - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Public’s distrust for media grows: Why? | Ragan

Public’s distrust for media grows: Why? | Ragan | Public Relations & Social Media Insight | Scoop.it
A jaw-dropping 60 percent of the American public has “little or no trust” in the media; a veteran journalist believes news outlets such as Fox News and MSNBC are fueling this trend.

 

This lack of trust in traditional mass media, such as newspapers, radio, and TV, is up from the past few years, and up a full 5 percentage points from last year.

 

“The current gap between negative and positive views—20 percentage points—is by far the highest Gallup has recorded since it began regularly asking the question in the 1990s,” wrote Gallup’s Lymari Morales.

more...
No comment yet.
Rescooped by Jeff Domansky from Story and Narrative
Scoop.it!

Brand Storytelling: Why Your Employees Should Tell Your Story

Brand Storytelling: Why Your Employees Should Tell Your Story | Public Relations & Social Media Insight | Scoop.it

Responsibility for a brand goes beyond the marketing department—it’s everyone job. You cannot stifle branding by slotting it into the same outdated organizational paradigms. New social technologies have mandated a fundamental shift in brands, but this shift can provide unparalleled opportunities if companies can harness its power.

 

Agile businesses able to think outside the proverbial box should easily succeed in today’s environment. Businesses that lead through internal collaboration among all departments will develop a competitive advantage in brand value in today’s fast-moving world....

 

[Nimble employee communications can be a valuable strategic asset -JD]


Via Gregg Morris
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Brand Journalism: Thoughts and Insights from Communication Pros | Hypertext

Brand Journalism: Thoughts and Insights from Communication Pros | Hypertext | Public Relations & Social Media Insight | Scoop.it
As the brand journalism conversation continues to gain momentum, we are often asked about our approach to content. We stuck a camera in front of some of our friends who joined us for The Network’s anniversary gathering earlier this summer.

 

I was at Cisco’s one-year anniversary celebration of The Network back in June (note: Cisco is a Text100 client). In addition to mingling with Cisco folks and others in social media over a glass of wine, I had the opportunity to talk about brand journalism with them – what it is, where it’s headed and why it’s important. Cisco ran a full post about their brand journalism milestones over on their blog – but I specifically wanted to share with you the video that went along with it because it features some of the best and brightest in brand journalism. Check it out below – and visit Cisco’s blog for the full recap. Happy One-Year Anniversary, The Network!...

more...
No comment yet.
Rescooped by Jeff Domansky from Create & Curate
Scoop.it!

11 case studies prove content marketing ROI | Barnraisers

11 case studies prove content marketing ROI | Barnraisers | Public Relations & Social Media Insight | Scoop.it

A good article by BarnRaisers listing some successful examples of content marketing.

 

From the article: "For any business, relevant content is one of its most valuable assets. 

 

"What makes it work? Content marketing works by offering help rather than selling; by telling stories and teaching something new instead of self-promoting; by giving shout outs and thank yous to others as opposed to talking about yourself.

 

"Need proof it delivers results? Here are 11 case studies that prove content marketing ROI (return on investment)."

 

Very useful for demonstrating to clients or organisations you're working with that content marketing does work. 

 

Read it here http://barnraisersllc.com/2012/08/case-studies-prove-content-marketing-roi/

 

[I agree with Liz Wilson, Rob Petersen makes a good case for the value of content -JD]


Via Liz Wilson
more...
No comment yet.
Rescooped by Jeff Domansky from Create & Curate
Scoop.it!

Create Newsletters in Minutes with FlashIssue.com

Create Newsletters in Minutes with FlashIssue.com | Public Relations & Social Media Insight | Scoop.it

"FlashIssue is the quickest way to create email newsletters from your blog articles and curated content."

 

That's the claim they make and it's true. I tried this smart little app and had an attractive newsletter made up of the content from my website in minutes. 

 

You simply enter the name of your website, the app fetches the content for you, and you select what you want to include. 

 

Add a title or custom banner and an introduction and voilà - it's ready to send.

 

You can also curate content from other websites with a clipper. 

 

To send, you can integrate the newsletter with mailing lists from MailChimp, with your Gmail contacts or even upload a list of addresses. 

 

FlashIssue seems to be free at the moment. Give it a try at http://welcome.flashissue.com/beta/

 

[On my first test, I created a newsletter in four minutes. It looks like a very interesting newsletter, blogging and content marketing tool - JD]

 

 


Via Liz Wilson
more...
No comment yet.