Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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As fewer people read newspapers, more share their front pages | Poynter.

As fewer people read newspapers, more share their front pages | Poynter. | Public Relations & Social Media Insight | Scoop.it

Newspapers are dying. But their front pages aren’t.At a time when print advertising revenue continues to decline and publications are laying off staff in droves, newspaper covers are increasingly being shared digitally — helped along by the ease of posting on Twitter, Facebook and other social media platforms.But why? More than anything, these A1s are seen as an encapsulation of a historical event, to be seen and filed away for a distant time when we want to remember how much something mattered in its day...

Jeff Domansky's insight:

Thoughtful post explores why front covers still pull in readers.

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Christophe LARVOL's curator insight, December 30, 2013 4:59 AM

presse

malek's curator insight, December 30, 2013 8:16 AM

The irony here: most viewed morning or evening TV shows are constantly relying on print media for analysis and reviews.

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The problem with paid content: You - Fortune Tech

The problem with paid content: You - Fortune Tech | Public Relations & Social Media Insight | Scoop.it

It's nearly 2014. Why are we still debating the value of paying for good, quality journalism?


Now, there is no one right way to charge for content. The Times uses a metering method, meaning that a casual, non-paying reader could view all of the Dasani series without paying. The Journal arbitrarily makes some of its journalism available for free, according to its own mysterious methodology. Fortune puts nearly all of the journalism that appears in the printed magazine behind a paywall, while it makes all its web-specific articles, including this essay, available for free. (Go figure.)


Nor is there unanimity among traditional media regarding charging at all. The magazine Vanity Fair made Bethany McLean's outstanding profile of Marissa Mayer available online for free. I assume that Vanity Fair believes it can generate enough digital advertising and, more importantly, drive subscriptions to its magazine that way. It is the publication's prerogative.


What grates, however, is the sense I keep hearing from people of my generation and younger that they don't need to pay for journalism. They treat the paid model as somehow quaint and even chastise people like me for posting articles on social-media sites that aren't available for free. Yet what is beginning to dawn on people is that there's a sameness to what is available for free. Investor Hunter Walk captured this in a recent post about Jessica Lessin's new trade publication The Information. He praised her as much for the content she is omitting as for what she is producing. Lessin is aiming for a narrow audience, a business model as old as stock newsletters and conspiracy theorists cranking out pamphlets in their basements. The point is that she is charging for something, and she will succeed only if what she produces is unique and desirable....

Jeff Domansky's insight:

A good read on the challenges of paid-for journalism.

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Teach Yourself Anything: 3 Ways To Create Your Own Learning Playlists

Teach Yourself Anything: 3 Ways To Create Your Own Learning Playlists | Public Relations & Social Media Insight | Scoop.it

The Internet is a fire hose. Whether it’s a casual browse or a conscious one, getting “drenched” is almost given. Fortunately, the same fire hose of information can quench your thirst for learning a new skill. Learning playlists are nothing but an organized way to collect the right resources in the form of articles, videos, links, images etc. in a semblance of order. Think of it as tying together all the information you find into a thread that helps you grasp it from the beginning to the end.


Learning playlists are just as useful for flipped teaching as they are for learning anything on your own. From learning a new language to coding software programs; from comics to drums, nothing can stop the enthusiastic learner. All that’s needed is to find the best content, and then make sense of it. This is where a learning playlist helps you handpick the best knowledge from the Web. Here are three free tools to create your own learning playlists and share it with others as well....

Jeff Domansky's insight:

Great tips on how to create learning playlists and strategies to make them work for you.

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6 dataset lists curated by data scientists

6 dataset lists curated by data scientists | Public Relations & Social Media Insight | Scoop.it
Scott Haylon writes: Since we do a lot of experimenting with data, we’re always excited to find new datasets to use with Mortar. We’re saving bookmarks and sharing datasets with our team on a nearly-daily basis.There are tons of resources throughout the web, but given our love for the data scientist community, we thought we’d pick out a few of the best dataset lists curated by data scientists.Below is a collection of six great dataset lists from both famous data scientists and those who aren’t well-known....
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The Next Big Question in Content Marketing

The Next Big Question in Content Marketing | Public Relations & Social Media Insight | Scoop.it
This year I noticed a subtle change in the biggest question being asked by most speakers and attendees. We were no longer asking, “Is content marketing the future of marketing?” We were asking, “What is the future of content marketing?” It’s a subtle difference with huge implications....
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Eva Watson's curator insight, December 28, 2013 5:38 PM

I'm currently in the process of marketing an app I'm made on the Windows store..This article was really interesting!

Check out my app here http://bit.ly/1k90ZrK ;

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How and Why You Should Create Buyer Personas for Your Business

How and Why You Should Create Buyer Personas for Your Business | Public Relations & Social Media Insight | Scoop.it

Buyer Personas 101.Do you know what keeps your Prospects up at night? Do you know what motivates them to go into work every day? Do you care?


If not, you should. The answers to these questions are vital to effectively targeting and selling your products or services.


What Are Buyer Personas?

A Buyer Persona is a fictional person created to represent your key buyers. They are created to help you understand the buyer’s goals, concerns, preferences and limitations. They help internalize the ideal customer your company is trying to attract. It also helps each company member relate to these customers as real humans, regardless of the department and role in the company....

Jeff Domansky's insight:

Useful basic marketing tips you can use.

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Ray Beauchamp's curator insight, December 28, 2013 4:22 PM

A Buyer Persona is a fictional person created to represent your key buyers. They are created to help you understand the buyer’s goals, concerns, preferences and limitations

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Top 10 blogs every marketing pro should read

Top 10 blogs every marketing pro should read | Public Relations & Social Media Insight | Scoop.it
If you're not following these 10 best marketing blogs, you should be. It's a useful checklist for you.
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Top 10 PR Blunders of 2013

Top 10 PR Blunders of 2013 | Public Relations & Social Media Insight | Scoop.it
Power going out at the Super Bowl; Maker's Mark announcing its plans to dilute its whiskey; the woman who hid under her desk to avoid a TV reporter; Manti Te'o's fake girlfriend and a Canadian mayor's crack-laced meltdown. Welcome back, my friends, to the show that never ends. Time once again to take a couple of minutes and enjoy the wacky world of public relations blunders, bloopers and boners of 2013.
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Randi Thompson's curator insight, December 28, 2013 7:48 AM

We can all learn from their mistakes.  Which one is your favorite?  

pulau seribu wisata's curator insight, January 1, 2014 11:28 PM

i like this scoop.it

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What If There Were No Ads

What If There Were No Ads | Public Relations & Social Media Insight | Scoop.it

What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Finally, shoppers will be able to decide where to shop and what to buy in a clean undisturbed, commercial-free universe.


Several studies have been conducted to find out people's attitude towards advertisements. Unsurprisingly most of the results reveal a mild to extreme negativity towards advertisements. What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Marketing executives value their customers and their customers value their favorite brands. However, as research shows a growing negativity toward the ad industry, a world without advertisements could become desirable.


An alarm rings to wake you up, the television switches on and programs stream past without a single disruptive advertisement. The newspaper lies open on the kitchen table brimming with articles line to line, devoid of the advertisements that provoke such a strong irritation within you. No more discounts, no more coupons, just pure media content. This is good news for the millions of banner blinds. There will be no more banner and display ads suggesting brands you might need as if the ad industry knew what you were in need of....

Jeff Domansky's insight:

Tom Hidvegi shares an intriguing post asking "what if there were no ads?"