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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Is the future of serious journalism in the hands of corporate media? | ZDNet

Is the future of serious journalism in the hands of corporate media? | ZDNet | Public Relations & Social Media Insight | Scoop.it
Corporations are beginning to produce serious journalism. Is this the funding model for the future of high quality journalism?

 

As the business models for serious journalism continue to erode where will we get the quality media we need as a society to make important decisions about our future?

 

I've been warning people: "Special interest groups will gladly pay for the media they want you to read, but you won't pay for the media you need to read."

 

Software engineers have a saying: GIGO, garbage in, garbage out.

If you start with garbage data you will get a garbage result. That's the future we are heading towards, a future where our media is corrupted with information that serves the goals of special interest groups....

 

[Tom Foremski asks a sobering question ~ Jeff]

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How many fake Sandy pictures were really shared on social media?

How many fake Sandy pictures were really shared on social media? | Public Relations & Social Media Insight | Scoop.it
Dramatic images of hurricane Sandy have made it into the news and have been shared via social media.

 

Farida Vis and Axel Bruns have examined the top 50 most tweeted images and discuss how many of the images shared were actually fake....

 

[it's a challenging task to verify authenticity of photos, especially in a tragedy  Jeff]

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Superstorm Sandy sees Instagram set new record | memeburn

Superstorm Sandy sees Instagram set new record | memeburn | Public Relations & Social Media Insight | Scoop.it

Hurricane Sandy, and Instagram photos tagged with #sandy, “was probably the single largest event taking place that was captured on Instagram,” said CEO Kevin Systrom. Speaking at the GigaOm Roadmap conference, Systrom also said that this may be “the single largest thing captured through digital images ever. Over 800,000 images were simply tagged with #sandy. Imagine how many total images were taken on the East Coast during this period of time.”


For a comparison, the recent Super Bowl delivered only 85 000 images on Instagram. Then if you consider and include tags such as #hurricanesandy and #frankenstorm, the amount of uploads jumps up to 1.3-million.


It may seem insignificant against the amount of photos that Facebook users upload (around 300-million images a day), yet Facebook images are predominantly “people orientated”. This highlights one key way in which Instagram differs from Facebook....

 

[Illustrates the growing reach of Instagram and the need to consider its potential use in certain social media strategies ~ Jeff]

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Want to know about the future of social? Look where mobile’s going | memeburn

Want to know about the future of social? Look where mobile’s going | memeburn | Public Relations & Social Media Insight | Scoop.it

Mobile has proliferated every free second we have — social media is one of the bits of content we happen to consume on our phones and tablets — but it is by no means the only thing. The lesson to be heeded here (especially if you have rich media content to distribute) is do not just post it to Facebook and Twitter and hope that it reaches your audience. Chances are that a small sliver of your audience will see it; but more importantly ensure that your entire arsenal of online marketing weaponry is mobile ready — if not mobile first.

 

[Sage advice ~ Jeff]

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The First Real Pinterest Marketing Campaign

The First Real Pinterest Marketing Campaign | Public Relations & Social Media Insight | Scoop.it

Kotex identified 50 women, who were active on Pinterest. They researched what they pinned, how they expressed themselves, and then sent them a box of gifts that was customized to their taste.

It was essentially a creative influencer outreach campaign, that used Pinterest as its launch pad.

 

Clearly, Kotex targets women as their customers. Pinterest makes a lot of sense for this campaign, since it holds such a high percentage of women users, and has so much growing media and user attention, right now.

 

Kotex used repins to opt-in the Pinterest users for the campaign. And, the women who received the gifts posted about them on Pinterest, Facebook, Twitter, and Instagram.

 

They sent out 50 total gift boxes, and saw over 2,000 interactions that created close to 695,000 impressions. 

 

[Useful Pinterest marketing case study ~ Jeff]


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Topographic Photography | Art.sy

Topographic Photography | Art.sy | Public Relations & Social Media Insight | Scoop.it
Technique in which a scene—usually a landscape—is photographed as if it were being surveyed from afar, practiced most famously by the 1970s ‘New Topographics’ photographers, including Robert Adams, Lewis Baltz, Nicholas Nixon, and Bernd and Hilla...

 

[Stunning photography and creativity ~ Jeff]


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Have We Lost The Art Of Storytelling In Marketing?

Have We Lost The Art Of Storytelling In Marketing? | Public Relations & Social Media Insight | Scoop.it

"As the buzz about content marketing, social media and all things digital continues to rise, one of the catch phrases that gets a lot of attention is storytelling in marketing. We afford it incredible lip service but do we actually practice it?"


Hmmmm -- good question. Here the author, Drew McLellan asks if in previous decades business was better at storytelling in its marketing and advertising.

 

Makes you think. Drew includes 3 videos to make his point. The first is a 1980s video from Dunkin Donuts as an example of effective storytelling. Well -- it is definitely not storytelling but instead an add that is all features and benefits.

 

The other two advertising videos however, are great examples from the past of really good stories.

 

I don't know if our biz storytelling is not as good these days as in previous decades. But I do like the questions Drew poses at the end of the post to help us decide.

 

What do you think? Is our biz storytelling better or worse than before?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


[Valuable read for content, PR pros ~ Jeff]


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Is Transmedia Storytelling the New Digital Marketing?

Is Transmedia Storytelling the New Digital Marketing? | Public Relations & Social Media Insight | Scoop.it
I think it’s safe to say that marketing has changed. A lot. Gone are the days of telling your message. It’s all about engagement now. It’s about digital presence. It’s about...

 

[Here's a useful overview of Transmedia storytelling ~ Jeff]


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The Art and Science of Modern Marketing | Eloqua

The Art and Science of Modern Marketing | Eloqua | Public Relations & Social Media Insight | Scoop.it

This article is from Eloqua and infograph from Eloqua and JESS3 marketing as we know it has changed quite a bit.

 

As technology has advanced, the industry has turned its eye towards more precise ways of measuring performance and engagement.

 

With the rise of the internet, mobile and social, you could see results as they came in. Science is the new buzzword.

 

You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world.

 

Special announcement by Eloqua:

 

They're launching Eloqua Experience tomorrow, when modern marketers from around the globe will gather to show how they are using science and art.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read article and see infographic here: [http://bit.ly/SPP0As]


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Want Your Content Marketing To Create A Big Show? Content Marketing Tent Poles

Want Your Content Marketing To Create A Big Show? Content Marketing Tent Poles | Public Relations & Social Media Insight | Scoop.it

Imagine A Circus
Imagine a large circus tent. Now look up. Poles stick through the roof bowing the canvas keeping the tent aloft as if it was a large billowing sail. Tent poles are the silent strength of the circus. No one thinks about the relationship between pole, show and audience, but no poles means no circus.

Content marketers, and we are ALL content marketers now, must create the equivalent of tent poles to bow the canvas of their content. A content strategy without tent poles is either arrogant or uninformed. So what is a content marketing tent pole?

Content Marketing Tent Pole Defined
A Content Marketing Tent Pole is a piece of content that stands taller than the rest of the content inside the tent where "taller" is achieved by virtue of the content's importance to the marketer's positioning (an internal thing) or the viral acceptance and support of the content (an external thing). Here are examples of each:

Internal
More and More, Faster and Faster, Better and Better
http://scenttrail.blogspot.com/2012/07/internet-markeings-secret-more-more.html

 

External
5 Magical Do More With Less Curation Tools
http://www.atlanticbt.com/blog/internet-marketing-5-magical-do-more-with-less-curation-tools/

Internal Explained
More and More, Faster and Faster, Better and Better is a critical tent pole for ScentTrail's key Internet marketing macro themes such as Search Engine Optimization, storytelling and content marketing.

External Explained
5 Magical Do More With Less was a surprise. When this article went viral with a potential audience of close to a million via Retweets it lengthens the pole. Not only does this pole get longer becoming a tent pole, but the content should be evaluated for it touching an important nerve such as Do More With Less.

 

When an article surprises you like this it is a good idea to do a deep dive on WHY since there is usually a bigger thing going on that you tripped over. In this case, after a deep dive, I think there is a bigger trend - the pressure to do more with less.

 

What are your "tent poles"?

Within a major content silo such as SEO there may be 3 to 7 tent poles. Common tent poles include:

* Tools and Tools reviews (also reviews of addons and plugins).
* Infographics or other visualizations.

* Amazing and serendipitous User Generated Content (UGC).
* Your About Page (more on this soon).
* Mega-viral content (look for the deeper trend).
* Anything you wrote that predicted trends BEFORE the wave broke.

 

When you create content stategies don't forget the tent poles.

 

[Thoughtful post from Marty Smith on the importance of "tent poles" for content marketing ~ Jeff]


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Martin (Marty) Smith's comment, November 5, 2012 8:34 PM
Thanks for the pickup Ally. Wrote this content for Scoop.it, so a Scoop.it exclusive :). Marty
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The Next Frontier: Sensory Branding | Business 2 Community

The Next Frontier: Sensory Branding | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Integrated marketing is a topic much in the news these days.

 

My recent Businessweek column on the topic was one of the site’s most emailed and commented-on pieces. Yet there are many, many levels to integrated marketing, and we have only scratched the surface....

 

Yet there is still another frontier, as touched on in a recent piece by Sue Shellenbarger of the Wall Street Journal about the use of “sounds that sell”. Audio is one aspect of what I call Sensory Branding, and it entails integrating a brand across all five forms of contact consumers may have with a product or company– sight, sound, feel, taste and smell....

 

[And a critical element in storytelling and content marketing ~ Jeff]

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Patrón Añejo Holiday 2012 Guitar Bottle Stopper by John Varvatos | If It's Hip, It's Here

Patrón Añejo Holiday 2012 Guitar Bottle Stopper by John Varvatos | If It's Hip, It's Here | Public Relations & Social Media Insight | Scoop.it

Award-winning fashion designer John Varvatos teamed up with design agency Mode Design Group (MDG) to create a custom, limited edition bottle for tequila brand Patrón this holiday season.

 

Varvatos designed a Guitar headstock and tuning pegs along with Patron's Bee symbol to function as the stopper on a bottle of for Patrón Añejo for the 2012 holiday season, alluding to the rock n' roll vibe of both the fashion designer and the tequila brand....

 

[Is that cool, creative design or what? ~ Jeff]

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Danny Guion's comment, December 28, 2012 10:39 AM
That looks dangerously close to the Ovation headstock no?
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Delivering the Best Online Shopping Experience | Harvard Business Review

Consumer commerce has changed radically over the past half century. Today, abundant supply is chasing relatively scarce demand, and new technologies have empowered individuals, giving rise to a new breed of consumer.

 

Consumer commerce has changed radically over the past half century. Today, abundant supply is chasing relatively scarce demand, and new technologies have empowered individuals, giving rise to a new breed of consumer. "Consumer 3.0" is firmly in control of the shopping landscape.

 

To succeed in this environment, all companies in every industry need to be engaging customers online and meeting their expectations, though the expectations bar has never been set higher. The world of retailing is no longer built around products but around consumers. It is critical in this environment that companies adopt a thoroughly customer-centric focus. Five principles can guide companies, pointing the way to strategies that captivate Customer 3.0 and turn the new market dynamics to competitive advantage. 

 

In this HBR webinar, Jeffrey Rayport explained the forces that have reshaped the consumer landscape and five principles that can help companies leverage the opportunities of the new reality....

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The failure of thought leadership in public relations | Public relations and managing reputation

The failure of thought leadership in public relations | Public relations and managing reputation | Public Relations & Social Media Insight | Scoop.it
Thought leadership as a best practice public relations tactic is a fail, and not leadership at all, if it is talk and no organisational action.

 

The application of thought leadership as a best practice public relations tactic is a given. But intelligence, insight, analysis and the construction of admirable, theoretical paths forward is a Pyrrhic victory if all it amounts to is talk, text and a contribution to reputation enhancement. Actions and behaviour are far more meaningful manifestations of leadership. It is this that will lead to best-possible reputation enhancement, not rhetoric.

 

So is public relations failing by placing such an emphasis on thought leadership? Should we be focusing more on stimulating organisational action and, by extension, organisational and stakeholder behavioural change?...

 

[Fewer words and more action are needed by PR professionals ~ Jeff]

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From Lady Gaga to the future of social media | The Age

From Lady Gaga to the future of social media | The Age | Public Relations & Social Media Insight | Scoop.it
From Lady Gaga to the future of social media...

 

Troy Carter, the force behind Lady Gaga, isn't just a talent manager. He epitomises an emerging group of creatives who are finding that partnering with Silicon Valley types is the way out of a broken business.


Not only is Carter making a good fist of reforming the music industry's business model by challenging its distribution methods - Lady Gaga's next album will be an app - but he is building and sharing a new social media platform which aims to rival Twitter and, in his spare time, running a private angel fund for technology startups.


Through his AF Square fund, Carter has invested in 40 online services and apps, ranging from the music streaming service Spotify, to the US taxi-booking app Uber and Rap Genius, a website dedicated to explaining rap lyrics which was set up three years ago by a bunch of Yale graduates....

 

[Why Lady Gaga's team is GaGa for social media in the future ~ Jeff]

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Social media: the new gold star for the report card of our lives | memeburn

Social media: the new gold star for the report card of our lives | memeburn | Public Relations & Social Media Insight | Scoop.it

...Social media has become the new gold star. Recent studies have shown that talking about yourself on social media platforms activates the brain’s rewards centres, in much the same way as that gold star.


Science confirms: we are all narcissists
A May 2012 study by Harvard University’s Social Cognitive and Affective Neuroscience Lab concluded that sharing information about ourselves activates the brain’s reward centre a great deal more than when we share information about others. It is well documented that the reward centre is tickled by rewards like food, sex and money, but this is the first time it has been confirmed that self-disclosure is a rewarding activity for the brain.


The implications of these findings are vast, telling us a great deal about what we’re like as people, and how social media fits into human nature. Estimates tell us that only 30-40% of our face-to-face communications revolve around ourselves, while over 80% of our social media posts are about ourselves....

 

[More interesting social media research tidbits inside ~ Jeff]

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Tell the story of your business model

Tell the story of your business model | Public Relations & Social Media Insight | Scoop.it

Reasons for storytelling

 

When we hear tell a story about the success that a team had and how they did it, we feel like if we’re working with our team, but without knowing, what to do in relation to some crucial issues, such as our business model....


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Why Social Media ROI Can’t Be Measured – And Why That’s OK

Why Social Media ROI Can’t Be Measured – And Why That’s OK | Public Relations & Social Media Insight | Scoop.it
“There are things we know that we know. There are things that we know we don’t know. But there are also unknown unknowns.

 

Marty Note
Finally some solid thinking on #SMM ROI.

 

[Totally agree. Very insightful view of social media measurement ~ Jeff]


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Bad PR: 78 Irresistible Stories & 20 Lessons! | The PR Coach

Bad PR: 78 Irresistible Stories & 20 Lessons! | The PR Coach | Public Relations & Social Media Insight | Scoop.it
So many bad PR stories & PR fails to share The last several months featured buckets full of bad PR. Since I haven't done a roundup post for quite a while, it's time to share a BIG collection of 78 bad PR stories and 20 lessons we can learn from them.

 

We saw marketing mishaps during hurricane Sandy, a bad mix of pizza and politics, social media missteps to make you blush, junk science, hubris, bullying online, “newsjack(ass)ing”, stupid PR stunts and much more. And we’ve gathered them all here for you. Just jump right in.

 

So many bad PR lessons, so little time…

 

[This post took a while to put together but the result is a real BIG snapshot of bad PR and lessons to learn from other PR fails ~ Jeff]

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Off-the Record: Go Screw Yourself | 15-Seconds Blog

Off-the Record: Go Screw Yourself | 15-Seconds Blog | Public Relations & Social Media Insight | Scoop.it

Remember when PR people were derided for being purveyors of happy talk? Those were the days.

 

Politico has an interesting article today about the increasingly toxic relationship between reporters and the spokesmen for organizations they cover.

 

Dylan Byers and John Harris provide plenty of examples of the un-civil war that is being waged between journalists and flacks....

 

[What's the big attraction with the F word these days? ~ Jeff]

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This Picture Is Worth 1,000 Pictures | Slate

This Picture Is Worth 1,000 Pictures | Slate | Public Relations & Social Media Insight | Scoop.it
Hyperphotos are to panoramic photos what Google Earth is to a globe.

 

[This is a fascinating photographic creation that is worth exploring ~ Jeff]


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There Is No Such Thing As 'Objective' Journalism — Get Over It ... | Mediaite

There Is No Such Thing As 'Objective' Journalism — Get Over It ... | Mediaite | Public Relations & Social Media Insight | Scoop.it

You read that correctly. There is no such thing as objectivity in journalism. And it's time to get over it. Every journalist has a political point-of-view and they don't magically check that at the door the minute they land a job.

 

[Many would disagree with Andrew Kirell's point of view. I think it's an accurate reflection of journalism today ~ Jeff]


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20 Content Marketing Lessons from the Immortal Jimi Hendrix

20 Content Marketing Lessons from the Immortal Jimi Hendrix | Public Relations & Social Media Insight | Scoop.it

What would it be like to live forever?
To become immortal (in the online sense)?
Why don’t you ask Jimi Hendrix? He knows.
Really? But isn’t he, um, dead?
Yeah, but his spirit lives on. His legacy. His music.

 

[Fun read ~ Jeff]


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25 Reasons Why You Should Have a Mobile Friendly Website | Business 2 Community

25 Reasons Why You Should Have a Mobile Friendly Website | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Just because your regular website doesn’t have Flash on it, doesn’t mean it’s a mobile friendly Website.

 

A mobile Friendly website needs to be carefully planned to make sure that users viewing your site on a smaller screen or over 3G can get access to the important information that they need without compromising their user experience.


This may take a little investment, or some time spent redesigning things slightly and if that’s the case don’t be put off! Mobile usage has risen steadily over the last few years and now represents too large a chunk of the market to dismiss.


This isn’t just my opinion, here are 25 reasons why you should have a Mobile Friendly Website...

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The Louboutin Brand Experience: “flirting with your feet” | Kurt Frenier, The Red Hot Marketing Blender

The Louboutin Brand Experience: “flirting with your feet” | Kurt Frenier, The Red Hot Marketing Blender | Public Relations & Social Media Insight | Scoop.it
“Give a girl the right shoes, and she can conquer the world.” (Marilyn Monroe) Ask a woman about the most aspirational brand of shoes, and chances are you will hear “Louboutin” as an answer. Why?

 

Parisian Christian Louboutin had shoe-making in his vains from early on. A remarkable character that wrote his own story and is now an “icon” in the shoe-world. Louboutin was expelled from school three times and ran away from home at the age of 12, ended up in Egypt and India later on, and then capitalised his interest in cultures into making shoes. At the age of 14 he was already a familiar face at the Moulin Rouge and Folies Bergère. He’d set his heart on designing shoes for showgirls, and so at 16, pitched up at the Folies Bergère. The rest as they say, is history.

 

Now, Louboutin owns the words “red shoe”, “premium”, “luxury”, “sexy”, and walks amongst the great (LV, YSL, DIOR, CHANEL, Viktor & Rolf, JEAN PAUL GAULTIER)

 

Here are some learnings I take from Louboutin’s strategy...

 

[Great marketing and storytelling lessons ~ Jeff]

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