So this infographic, which summaries a survey by UK-based Text 100 is a good sidebar to the study. It speaks of engaging journalists using social media....
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I know there are some really bad small business websites out there, but some fresh numbers paint an alarming picture.
The stats come from “SMB DigitalScape,” a data tool that’s being jointly promoted by BIA/Kelsey and vSplash, the company that created the tool. The numbers were distributed Monday in conjunction with the beginning of BIA/Kelsey’s ILM East show.
How bad is the picture? Consider these pullouts...
The general public got its first glimpse of "finely textured meat" (aka pink slime) almost a year ago, when Jamie Oliver's Food Revolution on ABC raised the issue with moms in a Los Angeles school district, but since then the hue and cry against the ammonia-treated filler has beent aken over by parents and nutritional advocates using, deftly, the free social media tools at their disposal.
Writer’s block hits just about everyone at one point or another, but sometimes coming at a topic with a different approach can help you to get un-stuck.
It’s a tried and true technique that we all use—and like many techniques, authors fall back on this one because it works. Whether it’s because we feel they get read more, they set expectations for what the reader is in for, or it just gives you a chance to feel like Dave Letterman doing his countdown, the list post is a staple of any blog. The lists come in many different forms (Top 10, Worst 3) and can be very effective, but I’m pleading with my fellow writers to take a break from lists…by making a list of my own (yes, the irony is intentional).
Clients often ask us what their teams can write about, and how they can ensure they don’t run out of topics after the first few posts. Writer’s block hits just about everyone at one point or another, but sometimes coming at a topic with a different approach can help you to get un-stuck. With that in mind, here’s my 11 Ways to Take a Break from Lists and Bring Variety to Your Content....
Social media marketing requires content that is compelling and contagious. It requires content that begs to be shared. It requires content that is so liquid that it spreads globally and virally.
Coca Cola, which is one of the worlds most recognized brands has recently announced that its marketing strategy is moving from “creative excellence” to “content excellence“.
News.me asks: Can the way people characterize the news they share tell us about why they share in the first place?
News.me bills itself as a service that delivers “must-read news” from your Facebook and Twitter accounts. In other words, it takes all of that baby-photo clutter (sorry, babies) out of your newsfeed and comes up with just the links your friends are sharing. But News.me also enables “reactions” to shares that are only visible within the app....
[A cool app worth exploring - JD]
Want a great recipe for Yorkshire Pudding? There's a Pinterest for that. Searching for a cure for the common cold? It's on Pintrest. Got a yen for yoga? It’s there as well.
Looking for public relations? Not so much! Pinterest has it too but my search for “public relations” on Pinterest delivered mixed results....
We got into content marketing to attract those who were not yet looking for solutions—people who were at an earlier consideration point, or wrestling with understanding their own financial challenges or opportunities.
The Brighter Life was initially funded by reallocated dollars that were originally earmarked for paid search ads to support major brand campaigns. Since content marketing is about both enhancing the brand and acquiring, engaging, and converting traffic, we looked at it as a shift in the way we were using those dollars.
Content marketing, if done smartly, can allow you to punch above your weight. Out of the gate, to get traffic you might be relying on paid more than owned or earned media. But as your organic traffic increases, you can easily reduce the resources put toward acquiring paid traffic....
According to a recent study from the Content Marketing Institute and MarketingProfs, although 90% of all companies employ some form of content marketing, the majority are still struggling with creating content that truly engages their customers and delivers results for the company.
So, what separates the good from the great when it comes to content marketing? Well, that's not an easy question to answer. That said, through all the research (both quantitative and qualitative), there are six differences that are separating the Have's from the Have Not's....
...Hospital communicators play an important role in emergency preparedness because of the need to distribute information quickly and accurately. With the emergence of social media, communicators have more tools at their disposal and failing to use them in an emergency is a lost opportunity.
Though there are some recent examples of social media use during an emergency, understanding how utilizing social media during an emergency situation differs from during a public relations crisis is important. Although responding to a public relations crisis via social media requires quick response, communicators must take the time to carefully consider their tactics and messaging to preserve relationships with various stakeholders....
Getting your content marketing discovered is like meeting someone special at a crowded dance.
...To get your content marketing noticed, let’s break the goal down to manageable tactics just as you might do to attract someone special at a crowded event. Remember, the goal is to create compelling content. Here are twenty actionable marketing tips to get your content marketing discovered....
I recently had conversation with a New York tech entrepreneur about the growing ability of the top venture capital firms to drive media coverage for their portfolio companies.
He not only validated my sense that many tech and business journalists take their cues from prominent VCs, but explained that a company like Andreessen Horowitz directs its partners to reach out to "their friends in the media" when they ink a new deal. "PR is paramount there."...
As I prepare to watch Kentucky take on Louisville, and Kansas take on Ohio State tomorrow, it reminds me just how much teams have to endure – in such a short period of time – to make it to the Final Four and ultimately to win a national championship. It’s like being in crisis mode.
Which got me thinking, are there crisis management lessons to be learned from March Madness?
I submit to you, my Final Four of crisis management....
Small business owners that are looking to learn how to have a productive presence on Twitter could do a lot worse than to download and read a new guide that comes direct from the source.
Twitter published the 22-page PDF last week to coincide with the rollout of its small business ad products. It covers Twitter in three chapters, going back to scratch with the most basic info such as “anatomy of a Tweet” — a section that shows and explains hashtags, mentions, replies, retweets and other basics. There’s a tutorial on using Twitter search to find users that tweet about the keywords associated with your business, and a suggestion to search on your product or business name to see what’s been said about you.
But the guide goes beyond that level and actually offers some fairly nuanced tips for the small business crowd....
Compare and contract the two newest social networks, Pinterest and Google+, and see what each is good (and bad) for in your social media strategy.
Great. Two more social networks brands need to figure out how to use for marketing. We all saw what happened with Facebook and Twitter; a small segment of savvy marketers figured out how to use the social networks for marketing successfully, and businesses that lagged were left playing catch-up years later. We're not going to fall victim to that again with Google+ and Pinterest!
But do we need to figure out how to use them for marketing? Are either of them actually useful in that regard? Like most generic questions of this nature, the answer is ... it depends. Pinterest and Google+ have their strengths and their weaknesses. And while in an ideal world you'd have the time to play around with both to see which, if either, is right for your business, we figure that you're just trying to find enough time to write your next blog post.
So if you just can't decide whether Pinterest or Google+ is really worth your time, here's a breakdown of the pros and cons of each social network. Hopefully the side by side comparison will help you prioritize whether you should pursue them as part of your internet marketing strategy....
Learn what the qualities of the best list posts are so you can replicate it for your business blog.
In an online world where the quality of your blog content is only increasing in importance, the fabled 'list' post commonly gets a bad rap. It's unfortunate, but definitely understandable. You can easily drown in a sea of particularly low-quality, low-value lists posts.
But hey -- not all list posts have to suck! While there are definitely some pretty awful ones out there, you can also find quite a few very valuable, high-quality list posts floating around the internet. So let's not judge a list post by its title. I'm a firm believer that the list post does have a place in the world of high quality blog content. And to no surprise, this post about lists posts is largely a list post itself. You can be the judge of its quality, but I stand by my beliefs....
You've been working really hard at that goal of becoming a YouTube sensation. But every time you show your hilarious video to friends, they ask, "wait, what'd you say?
Here to save your punch line from the crackling background noise of iPhone videos, The iPhone Boom Mic!
[Gadget lovers take note - JD]
This month's media disasters include a radio host calling a woman a slut, a TV host blaming the victim, and an Etch a Sketch presidential candidate.
Without any further ado, here are the five worst video media disasters of March, along with two fun bonus disasters. Here we go!...
The science against BPA isn’t very convincing, yet the left-wing onslaught from environmental groups, activist scientists and the media has convinced many consumers that soup cans, soda bottles and plastic storage containers are going to make them sick.
In the case of BPA, perception and reality are far different, but false perceptions can still cost businesses millions -- or put them out of business altogether. The infamous Alar scare cost apple farmers $100 million according to a 1989 Associated Press report. Even growers who weren’t using Alar were devastated. By March 31, 2012, the FDA will announce a decision on the use of BPA in food and beverage packaging.
As in the case of Alar, such perceptions have even prompted government agencies to regulate or ban chemicals that served a useful purpose. That could happen again at the end of March, the deadline for the Food and Drug Administration to respond to the left-wing group NRDC’s petition to ban bisphenol A from food and drink packaging....
[Interesting to see how business interests attack activists - JD]
Take it from someone who was relieved from her duties of handling a social media account: You need procedures in place to prevent personnel and PR issues. She offers a three-prong approach.
Social media isn’t all fun and games. Mistakes committed online never go away, and you can’t do a thing about it. I learned this the hard way, when I was fired from handling my university’s student government social media.
Here’s what happened—and the lessons you can learn from me....
Jeffrey Hirschberg found out there are 11 Laws of Great Storytelling – trends that exist in many of the most memorable stories of all time.
“While it is impossible to have a foolproof formula, I have learned certain principles dramatically increase the probability of your story achieving a modicum of greatness.”
Throughout my years of screenwriting I have read and analyzed thousands of scripts from writers of all levels, including screenplays from my students at Buffalo State College, Cornell University, Syracuse University’s Newhouse School, and R.I.T.’s School of Film and Animation. Here is what I discovered during this time....
Via Gregg Morris
As Pinterest continues to grow, we’ve been keeping a close eye on how brands are using this new social network, and we’ve seen some really creative campaigns from Kotex and bmi. Now we’ve come across Peugeot Panama’s Pinterest profile, and it’s pretty impressive.
Of all the professional skill groups that can be included in the marketing toolkit, public relations is the most ridiculous (PR is also used for public affairs and other non-marketing activities). Filled with backwards unethical and untrained professionals that consistently spam people and promote attention metrics instead of actual outcomes, the PR profession can’t help its poor image....
[OUCH! - JD]