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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Social Media Monitoring Tool - How to use mention | Ian Cleary

Social Media Monitoring Tool - How to use mention | Ian Cleary | Public Relations & Social Media Insight | Scoop.it

Monitoring what people say about you or your business online is crucial.   It helps build relationships, generate leads and protect your reputation.  Using a Social Media Monitoring Tool is really an essential tool that should be part of your social media tool box.

 

In this article we outline how to use ‘Mention App’ to monitor the web and social media.  It is a very comprehensive and effective tool that is well worth exploring.

 

My personal experience with mention is very positive.  I have connected with so many people because mention notified me that they mentioned my name or company name and I wouldn’t have found it without using mention.  So the following information is well worth reading!...

Jeff Domansky's insight:

Valuable tool from my first look at it. Ian Cleary shares a useful, clear overview.

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Celebritize You's comment, March 15, 2013 6:11 AM
Sounds pretty interactive and keeps you engaged with your followers, friends, target, clients, customers and potential clients and customers.
Jeff Domansky's comment, March 15, 2013 1:42 PM
So far I'm finding it useful. Especially with Google cutting RSS Reader in July, tools like this will help.
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Utilizing Social Media to Help Improve Your Local Rankings | ClickZ

Utilizing Social Media to Help Improve Your Local Rankings | ClickZ | Public Relations & Social Media Insight | Scoop.it

For any small business today, it can be a tough task to get ranking in the search engines, even for your own business name. That fact can be extremely frustrating when business owners think that they deserve to rank for their business name, yet don't own a website for their business. Or, worse yet, they own a website but it's never updated due to lack of time, skill, or loss of their webmaster.

 

So what do you do? You know that saying, "If you can't beat them, join them"? Well, that's what small businesses need to do. Harness the power of social media and review sites and use them to their own advantage. Social, Review, and Deal Sites Are Always Generating New Content What do search engines love? New, relevant, up-to-date content! What do social networks and review sites offer? New, relevant, up-to-date content…at least for the most part they try to.

 

If you have a tough time managing a website, utilizing social networks like Facebook, Twitter, and Pinterest, review sites like TripAdvisor or Yelp, more mobile-based sites like Foursquare and Urbanspoon, and deal sites like LivingSocial or Get City Dealz are ways that merchants can enhance and exert control over rankings in the search engines....

Jeff Domansky's insight:

Smart advice for SMBs going social.

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Do social media ads really work? We put them to the test! | PCWorld

Do social media ads really work? We put them to the test! | PCWorld | Public Relations & Social Media Insight | Scoop.it

We placed ads on AdWords, Facebook, Twitter, LinkedIn, and StumbleUpon. Which service provided the best ROI? The results will surprise you.

 

Social media sites already offer free advertising in the form of tweets and Facebook posts, but these tools can only take your brand so far. The next step involves paying for social media ads, and if you're considering this option, you're probably most concerned with one big question: What will my return actually be? Will spending money on an ad on Twitter or Facebook bring more customers to my business than the same amount spent on Google AdWords?

 

I put that question to the test by setting up experimental ads across five services: Google AdWords, Facebook, Twitter, LinkedIn, and StumbleUpon. I wanted to see exactly how these tools benefited my own content-creation and corporate blogging business. Indeed, Null Media is exactly the kind of small business that could benefit from social media ads—in theory....

Jeff Domansky's insight:

Great test and interesting results for marketers, content and PR pros to consider.

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How to Use SlideShare to Generate Leads | Social Media Examiner

How to Use SlideShare to Generate Leads | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

SlideShare for lead generation: Here's how to use SlideShare as part of your visual content marketing strategy.

 

Do you want more leads? Have you looked into SlideShare?

 

This article will give you 10 tips to maximize your leads with SlideShare....

Jeff Domansky's insight:

Got visuals? Put them into action in your marketing and content strategy.

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Pinterest Answers PR Pros' Prayers With Offer of Analytics | PR News

Pinterest Answers PR Pros' Prayers With Offer of Analytics | PR News | Public Relations & Social Media Insight | Scoop.it
Pinterest on Tuesday quelled some of its critics by finally giving page managers a way to measure and track how people interact with their content. The free product, called Pinterest Web Analytics, is Pinterest's latest effort to shore up its services for business purposes. Since Pinterest launched in 2010, a lack of measurement tools has been a sore spot with brands considering using the platform. Outside services, such as Curalate, have provided data on pins, re-pins, likes, shares and impressions, but that meant PR pros must use an external analytics interface—now, Pinterest is a one-stop measurement shop, à la Facebook Insights....
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Alison D. Gilbert's curator insight, March 15, 2013 2:01 PM

Another right step for social media's darling

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The Gap Between Social Media and Business Impact: 6 stages of social business transformation | Brian Solis

The Gap Between Social Media and Business Impact: 6 stages of social business transformation | Brian Solis | Public Relations & Social Media Insight | Scoop.it

Over the last several years, businesses have increased the pace of adopting social media strategies for use in marketing, service and other related capacities. What’s becoming very clear however is that adopting social media and understanding its impact on customer and employee relationships and also the bottom line are not always linked.

 

This disconnect between social media strategies and business value is forcing many executives to rethink their overall approach and the infrastructure they built to support it. The result of this reflective process is motivating organizations to transform everyday social media initiatives into deeper social business strategies. Charlene Li and I spent the better of the last year studying how organizations approach social media and how planning, processes, and outcomes mature over time. Our findings are significant and are included in our newly released report, “The Evolution of Social Business Six Stages of Social Media Transformation.”...

Jeff Domansky's insight:

The trend to adopting social business straqtegies deepens.

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40 Studies and Research Papers That Will Improve Your Marketing Capabilities

40 Studies and Research Papers That Will Improve Your Marketing Capabilities | Public Relations & Social Media Insight | Scoop.it

Knowledge is power and knowing what the online trends are is vital if you want to stay ahead of the pack. While case studies are definitely useful, sometimes you will need research and studies to help figure out what direction you want your business to take. So to help out, we found 40 studies, research papers and guides to help improve your marketing capabilities. Some are stats based, some go into detail regarding the methodology and findings, and some just offer advice on the best practices....

Jeff Domansky's insight:

Terrific resource from Simply Zesty...

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The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think | Forbes

The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think | Forbes | Public Relations & Social Media Insight | Scoop.it
Most businesses venture into social media expecting to see a big return on investment. The hope is that new customers will come in droves, and that the benefits and revenue generation will be huge. However, this is rarely the case. It takes time to build momentum with social media, and the benefits aren’t always as obvious as we would like. If you’re feeling a bit skeptical about social media marketing and whether or not it’s worth the effort, following are some reasons why it may be working better than you realize....
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BII REPORT: How Consumers Are Using Their Phones, And What It Means

BII REPORT: How Consumers Are Using Their Phones, And What It Means | Public Relations & Social Media Insight | Scoop.it
Mobile is no longer a communications utility, but a media distribution hub. According to eMarketer, mobile now accounts for 12 percent of Americans' media consumption time, triple its share in 2009. Where is this consumer attention being focused? The biggest beneficiaries have been mobile apps. Time spent on apps dwarfs time spent on the mobile Web, and smartphone owners now spend 127 minutes per day in mobile apps. In a recent report from BI Intelligence, we analyze the main mobile usage trends developers and publishers should consider to be successful in mobile, detail how users are consuming content on their mobile devices, take a look at the most popular mobile activities, and examine how mobile usage is an additive activity. Four clear trends have emerged....
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LinkedIn: Where the Money Is (and 11 Facts to Prove It!) | Heidi Cohen

LinkedIn: Where the Money Is (and 11 Facts to Prove It!) | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Best known for being a job seeker’s ghetto and a social media résumé site, LinkedIn has quietly expanded its effectiveness for businesses in general and marketers specifically. While many businesses understand how to leverage the power of LinkedIn’s job search capabilities, they overlook the social network’s power as a means of connecting them with prospects and building trust. LinkedIn: The numbers speak for themselves LinkedIn is where business professionals connect and engage around topics of interest to their current jobs as well as their careers. LinkedIn recently passed the 200 million member mark. The business-oriented social network acquires 172,800 new members per day. (Here’s how influencers use LinkedIn.) According to compete, about a third of LinkedIn members are over 55. (Here’s an analysis of compete’s data.)...
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The Art & Science Of Storytelling As Told By Journalists

As SEO becomes more about good content and outreach becomes more about relationship building, the gap between link building and journalism continues to shrink.... Nothing engages an audience in a more powerful, compelling way than sharing with them a human story,” said Betty Cortina-Weiss, consulting senior producer for NBCLatino.com. “One of struggle or overwhelming success, one of happiness of frustrating despair: it doesn’t matter. Through the stories of people you can bring to life virtually anything.” Taps Into Basic Human Need There’s a reason reality television sucks you in: You are dying to know how it all turns out. Bad example, yes, but it’s doing something right. “A great story taps into our basic human need to ‘know what comes next,’ as writer Tom French says,” said Mike Foley, master lecturer for University of Florida’s Department of Journalism. “Oh, yeah: It also has to be well-written.” Great stories have an intriguing beginning to hook you; a middle that moves it forward and keeps you wanting more; and a conclusion that leaves you satisfied, and wanting to tell everyone about it. Great marketing and great link building should do just that. They should leave wanting to know more....
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10 capitalization rules every writer should know | PR Daily

10 capitalization rules every writer should know | PR Daily | Public Relations & Social Media Insight | Scoop.it
From the very basic rules to the very commonly broken ones in corporate America. No more CAPITAL offenses... f you were standing outside my office door, you would hear a loud banging noise. That's my head banging on my desk out of sheer frustration. The reason? Capitalization. I have documents to edit that are filled with words that shouldn’t be capitalized—such as “federal,” “state,” “statutes,” “deadlines,” “laws”—but are uppercase. I have documents to edit that are filled with words that should be capitalized—such as “West Texas” and “Supreme Court”—but are not. So to keep the head banging to a minimum, let’s go through the rules of capitalization....
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5 Facts Prove Visual Content Is A Guaranteed Winner! | Heidi Cohen

5 Facts Prove Visual Content Is A Guaranteed Winner! | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
By nature, people are visual and we’re attracted to images, especially those containing people. Powered by the desire for visual content, Tumblr, Pinterest and Instagram all grew during 2012, dubbed the “the rise of the visual web” by comScore. Increased ownership of mobile devices containing cameras means that many consumers can snap an image whenever they wish and easily share it to a broad audience via social media, email or text. Leverage this powerful content marketing to achieve your business goals. 5 Facts prove visual content’s winning appeal Visual content is a guaranteed winner. But don’t take my word for it, look at the data gathered by MDG Advertising....
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Pinterest Answers PR Pros' Prayers With Offer of Analytics | PR News

Pinterest Answers PR Pros' Prayers With Offer of Analytics | PR News | Public Relations & Social Media Insight | Scoop.it

Pinterest on Tuesday quelled some of its critics by finally giving page managers a way to measure and track how people interact with their content. The free product, called Pinterest Web Analytics, is Pinterest's latest effort to shore up its services for business purposes. Since Pinterest launched in 2010, a lack of measurement tools has been a sore spot with brands considering using the platform. Outside services, such as Curalate, have provided data on pins, re-pins, likes, shares and impressions, but that meant PR pros must use an external analytics interface—now, Pinterest is a one-stop measurement shop, à la Facebook Insights....

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Alison D. Gilbert's curator insight, March 15, 2013 2:01 PM

Another right step for social media's darling

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A Simple Tool That Makes Bloggers Drool | Forbes

A Simple Tool That Makes Bloggers Drool | Forbes | Public Relations & Social Media Insight | Scoop.it

Retailers, take heed. This new trend in content marketing could make a big difference for your business. If you spend any time on Pinterest, you’ll quickly become aware that color boards are the hottest trend. If you spend any time on Pinterest, you’ll quickly become aware that color boards are the hottest trend. In my experience they do well on Facebook, too!

 

A recent Saint Patrick’s Day Wedding Inspiration board that we posted on www.greenbrideguide.com got 173 likes and 15 shares within hours of posting. Our color board on Chevron Wedding Details got 172 likes and 15 shares. In general, our color board posts are outperforming our single image posts by a factor of 10x or more!...

Jeff Domansky's insight:

Interesting possibilities for content marketing and PR.

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Pinterest Analytics User's Guide | Social Media Today

Pinterest Analytics User's Guide | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Pinterest announced that they're now offering their users access to a rich set of statistics for their pins and pin activity. Called simply Pinterest Analytics, it is available to any user with a verified website (not just "business" accounts). This is a much-needed asset for business owners and bloggers as it will help you see not only how your pins have performed, but what content other people have pinned from your website and how those pins have performed.

 

The analytics includes how many people pinned content from your site, how many people saw those pins, and how many people visited your site from those pins (clicked through). You will also be able to see your most popular pins, the ones that have been repinned and clicked the most, as well as most recent pins. Businesses can use Pinterest Analytics to evaluate the value and ROI of a Pinterest presence. At 10.5 million users and rising, Pinterest definitely provides a rich and growing audience for business owners, and these new analytics will show off just how much traffic and interest the site is generating in your brand....

Jeff Domansky's insight:

Useful walkthrough of Pinterest analytics.

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Customer Service Trumps Marketing | Social Media Today

Customer Service Trumps Marketing | Social Media Today | Public Relations & Social Media Insight | Scoop.it

The whole point of social media is to encourage interaction and communication. If used effectively, it can increase brand awareness...

 

...Social media isn’t just about marketing. As social media continues to grow, it is really important for businesses to accept the fact that consumers will turn to online channels to either complain about service issues and in many cases praise you. It’s very easy for your customers to go elsewhere if you fail here, so unless you get this point of your customer journey right whatever you achieve with your social media marketing can be damaged by your lack of care. If you aren’t listening and responding to your customers then how do you expect continued loyalty for your business?

Jeff Domansky's insight:

Think about "social" service as a competitive advantage...

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Will Influencer Marketing Build or Break Brand Trust? | Branding Magazine

Will Influencer Marketing Build or Break Brand Trust? | Branding Magazine | Public Relations & Social Media Insight | Scoop.it

An interview with author Danny Brown about the rise, and future, of influence marketing. Trust continues to be a serious issue, and deficiency, for brands of all categories. The 2013 edition of the Edelman Trust Barometer notes that, while trust in business has risen slightly, it is still at a lowly 58%. Globally, trust in business leaders, the traditional top-down influencers, is much lower among the general population – just 18%. Edelman attributes this partly to profound and repeated ethical and moral lapses in business, but also to the rise of other influencers – employees, activists and everyday people – empowered a the multitude of social media and technological opportunities. They describe it as a new “Diamond of influence.” The business of selling brands is starting to refer to it as Influencer Marketing....

Jeff Domansky's insight:

Great quote about "the rise of other influencers – employees, activists and everyday people – empowered a the multitude of social media and technological opportunities."

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10 Ways to Integrate Vine into your Social Media Marketing Strategy | Search Engine Journal

10 Ways to Integrate Vine into your Social Media Marketing Strategy | Search Engine Journal | Public Relations & Social Media Insight | Scoop.it

There are some really great reasons why you should think about using Twitter’s new video sharing app to promote your business or brand. Vine is already extremely popular, which means it should become a part of your social media plan. Using Vine is also incredibly easy. Create a quick 6 second video, integrate it into your Twitter feed and make your tweets even more interesting. With a few creative yet simple ideas, you can make Vine an effective tool in your social media strategy. Read these 10 excellent tips and get inspired by several videos shown as best practice examples...

Jeff Domansky's insight:

These 10 tips will get you excited and on the path to video success with Vine. Plus several great examples. Recommended reading!

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Alison D. Gilbert's curator insight, March 14, 2013 6:35 AM

I'm all for video, first YouTube, then Vimeo, now Vine.

Jeff Domansky's comment, March 14, 2013 1:04 PM
Absolutely agree Alison. Video and visuals are essential.
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What Are Your Challenges Using Social Media Marketing? | Business 2 Community

What Are Your Challenges Using Social Media Marketing? | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
If you follow online conversations about the benefits of social media for businesses, you are aware of the continuing debates about the effectiveness of social media to achieve various goals. For example, many argue that a firm cannot win new clients with social media marketing only. Our experience is that it can be done – we have done it. More important today is why are you using social media marketing? How effective is social media alone or in combination with other marketing efforts to achieve your business goals? What are your challenges using social media marketing? According to a February 2013 study conducted by Ascend2, the top goal of businesses of all sizes is to improve customer engagement (57% of firms with less than 100 employees, 59% of companies with 100 to 1,000 employees, and 63% of organizations with 1,000 or more employees)....
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Jeff Gordon Puts On A Disguise, Takes Innocent Car Salesman On A Suicidal Test Drive

Jeff Gordon Puts On A Disguise, Takes Innocent Car Salesman On A Suicidal Test Drive | Public Relations & Social Media Insight | Scoop.it

Pepsi disguises another famous athlete to prank unsuspecting people. Donning glasses and a fake goatee, world famous NASCAR driver Jeff Gordon pranks a car salesman into taking a test drive with him in a 2009 Chevy Camaro. "I don't know if I can handle it," said a disguised Jeff Gordon to the unsuspecting car salesman. "I've never driven anything like this before." "I think a way to really make you feel comfortable would be to put you behind the wheel," replied the salesman.

 

And off they went doing wheelies and sharp turns while going at max speeds. The video, of course, was sponsored by Pepsi Max, which previously disguised NBA All Star Kyrie Irving as an old man named "Uncle Drew" who dominated streetball games....

Jeff Domansky's insight:

Is "prank marketing" a trend?

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12 Ways to Connect, Create, and Collaborate Using Google Hangouts

12 Ways to Connect, Create, and Collaborate Using Google Hangouts | Public Relations & Social Media Insight | Scoop.it
You’re a content marketer, and you care about connection and collaboration. But you live in a remote village in Alaska, and you can’t just hop down to the local Chamber of Commerce when you need to pick up a little extra business. Flying to conferences isn’t an option, either — your local airport is snowed in nine months a year (and when it’s not snowed in, it’s too expensive to fly to major cities for the best networking events). You want to connect, and you need to do it virtually. So you need a connection tool that’s easy, fast, user-friendly and highly accessible. Google Hangouts are about to become one of the best tools in your online content marketing toolbox....
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5 Creative Ways to Use LinkedIn Company Pages | Social Media Examiner

5 Creative Ways to Use LinkedIn Company Pages | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Does your business have a LinkedIn company page? Have you noticed how other businesses are using LinkedIn lately? A number of larger brands are creatively using their LinkedIn company pages, and some of them are doing some cool things. Here are five brands using their LinkedIn company pages creatively. Check out what they are doing to learn how you can tell your story, generate leads and engage your communities through your LinkedIn page.
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4 Ways the Twitter You Know is Changing Forever

4 Ways the Twitter You Know is Changing Forever | Public Relations & Social Media Insight | Scoop.it
... Twitter became (and still is) the headline news of the modern age. It’s a collection of observations and links to other observations. The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. But now, the Twitter you know (and presumably, love) is morphing again. Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone), the company seeks to become a platform not a tool. Simultaneously, members of the Twitter developer ecosystem are reimagining ways that Twitter can be utilized, beyond the familiar. Here are four things Twitter is – or will become....
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You Don’t Need a Facebook Strategy (You Need a Content Strategy)

You Don’t Need a Facebook Strategy (You Need a Content Strategy) | Public Relations & Social Media Insight | Scoop.it
Facebook’s new Graph Search feature has marketers scrambling to figure out what it means. It means very little if you have a solid content strategy in place, argues communications expert Shel Holtz... None of this would be an issue if marketers had communication and content strategies and viewed platforms as the channels for deploying content. Platforms come and go. They change. The audiences that embrace them are fickle and abandon them easily for something that better suits them. (Recent research, for example, shows that teens are gravitating toward Tumblr and away from Facebook.) For communicators with a content strategy, adjusting to these changes is simple, just like a Mad Men-era advertiser sliding content into a new or newly popular TV series or publication. Pity the poor marketer who once poured time and energy into a MySpace strategy!...
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