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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">www.theprcoach.com</a>
Curated by Jeff Domansky
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Top 5 Landing Page Analytics KPIs Every Marketer Should Know

Top 5 Landing Page Analytics KPIs Every Marketer Should Know | Public Relations & Social Media Insight | Scoop.it

Analytics matter but not every marketer knows where to start – especially when it comes to landing page analytics.

ion interactive have outlined five critical analytics you should know when assessing your landing page optimization performance. With  added additional best practices to improve these key metrics and industry benchmarks.

 

By ion interactive. http://bit.ly/PMxI4B

Source. http://bit.ly/Qq0gSl ;


[Excellent overview - JD]


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Social Traffic Shopping Insights™ 2012

Social Traffic Shopping Insights™ 2012 | Public Relations & Social Media Insight | Scoop.it

The following Infographic, based on a study from RichRelevance , looked at 689 million shopping sessions on “leading U.S. retail sites” between January 1 and August 31, comparing Facebook, Twitter and Pinterest, in terms of the shopping traffic they drive to retail sites:

•Facebook dominates as a source of traffic: Shoppers who click-through from Facebook account for the overwhelming majority of shopping sessions at nearly 86% (85.8%), followed by Pinterest (11.3%) and Twitter (2.9%).
• Shoppers who started at Facebook browse more – and buy more often: Shoppers who enter retail sites from Facebook tend to stay longer (nearly seven pages per visit vs. nearly three for Twitter and just over four from Pinterest) and purchase somewhat more frequently (conversion rates of 2.63%) than Pinterest (.93%) or Twitter (1.09%).
• Pinterest drives larger orders – nearly double that of other social channels: While shoppers who come to retail sites from Facebook and Twitter purchase more often, Pinterest users spend dramatically more than either ($168.83 average order value vs. $94.70 for Facebook and $70.84 for Twitter).

 

By RichRelevance . http://bit.ly/NFZOlu

Source. http://bit.ly/S8B163


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Peretti: Human Curation Beats SEO in the Social Web

Peretti: Human Curation Beats SEO in the Social Web | Public Relations & Social Media Insight | Scoop.it

"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.

 

“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.

 

Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:

- whether because your audience will find you first on social networks

- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).

 

The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.


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Content producers take heart!

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EerstehulpSEO's curator insight, September 24, 2013 11:02 PM
nice
knob sleeveless's comment, September 27, 2013 9:21 AM
great
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The Noob Guide to Online Marketing | Visual.ly

The Noob Guide to Online Marketing | Visual.ly | Public Relations & Social Media Insight | Scoop.it
This enormous infographic organizes a number of basic tactics you could use to start marketing your self or your business online.
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Wellenwide's comment, September 20, 2012 11:45 PM
Awesome!
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Photos & Videos as Social Currency: The People Behind Content Creation & Curation

Photos & Videos as Social Currency: The People Behind Content Creation & Curation | Public Relations & Social Media Insight | Scoop.it
A new Pew Internet report offers a look at the average Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Tumblr users. Learn more about the 56 percent of Internet users creating and curating the world’s photo and video content.

 

What is the difference between content creators and curators? Further, who are the people behind the rise of photos and videos as social currency? Pew Internet set out to answer these questions in a recent project.

 

Currently 46 percent of Internet users post original photos and video they’ve created themselves online. Forty-one percent of respondents to their recent survey are curators, taking image and video content they find online and posting to sharing sites.

 

Fifty-six percent of percent identify as either a content creator or curator and 32 percent do both, according to the Photos and Videos as Social Currency Online report. Who are these people and where are they distributing image and video content?...

 

[Interesting research into photo and videocuration and creation - JD]

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A PhoneRig To Shoot Better iPhone Videos: Edelkrone

Robin Good: Edelkrone is about to introduce PhoneRig, a hand-strap/EVF solution for iPhone video production. PhoneRig includes a viewfinder, a better hand-grip to shoot, an integrated shoe for a flash or external microphone and hopefully a standard tripod mount.

 

Coming soon.

 

For more info sign-up here: http://www.edelkrone.com/

 

To receive a notification when it becomes available go here:
http://phonerig.edelkrone.com/

 

[Cool quick vid tool, coming soon - JD]


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5 Infographics About Infographics To Master Basics in Five Minutes

5 Infographics About Infographics To Master Basics in Five Minutes | Public Relations & Social Media Insight | Scoop.it

In my forthcoming book, “Measuring the Networked Nonprofit,” co-authored with KD Paine, my favorite chapter was about the sense-making process of measurement – called “Measurement and the Aha! Moment—Using your data to tell stories, make decisions, and change the world.”

 

There’s where I discovered a new passion – data visualization techniques for sense-making. The process of translating your spreadsheet into an infographic can help lead you to insights and the product, the infographic itself, is a good way to report your results as this example of a quarterly dashboard report from DoSomething.Org illustrates. It can also make using data fun!...

 

[Entertaining content marketing post from Beth Kanter - JD]

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New forms of Media and Netbase Social Smarts Presenation

New forms of Media and Netbase Social Smarts Presenation | Public Relations & Social Media Insight | Scoop.it

My point of view is that new media has engendered new platforms to measure the media, and this has led to a fragmentation of Analytics platforms, with their own readouts, that has made it next to impossible to agree on or maintain meaningful outputs.

 

I also put forward a different idea – that many organizations and key stakeholders need to step up to the plate and try to be the right client for this work, rather than the other way around (asking the vendors to morph their platform readouts to suit client needs, which has a hard time working out)....

 

[Detailed, useful social media analytics presentation shared by Marshall Sponder - JD]

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The rise of LinkedIn’s news feed (And how Twitter made a big dumb mistake)

The rise of LinkedIn’s news feed  (And how Twitter made a big dumb mistake) | Public Relations & Social Media Insight | Scoop.it

Last week I was reading one of my industry news sources and an article caught my attention. I wanted to let my friends know about the piece so, as usual, I went to tweet about it. And that’s when I noticed this:

There were more people posting the article to LinkedIn than there were people tweeting about it.

 

And that’s when the sledgehammer hit me. Twitter has a huge new competitor with the potential to swamp them, particularly in one critical area. And, it is all of their own making.

 

Back in July Twitter announced that it was no longer going to allow users to post tweets automatically to LinkedIn. Twitter gave us the usual gumpf about wanting to “provide the core Twitter user experience through a consistent set of products and tools”. What Twitter really meant to say was, “We don’t want anyone reading tweets where we can’t put ads”....

 

[Valuable insight for social media managers - JD]

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Emoticon to turn 30 despite Penn Jillette’s objections | Buzzblog

Emoticon to turn 30 despite Penn Jillette’s objections | Buzzblog | Public Relations & Social Media Insight | Scoop.it
Which means more interviews for the 'Father of the Emoticon'...

 

Tomorrow marks the 30th anniversary of the emoticon, which means that Carnegie Melon computer science professor Scott Fahlman has been dutifully answering questions from journalists who, unlike me, did not interview "The Father of the Emoticon" back in 2007 for the 25th anniversary. You can read that interview in full below.

 

Just to make sure, though, I did email Fahlman recently and asked if I had perhaps missed any important emoticon-related news over the past five years. His reply: "I looked back at that interview and I've been saying exactly the same things all this week. Nothing new -- nor should there be."...

 

[Inquiring minds want to know about the emoticon ;-) ]

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The 50 Most Creative Brand Pages On Google+ | Simply Zesty

The 50 Most Creative Brand Pages On Google+ | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
Facebook and Twitter aren't the only sites with dedicated brand pages.

 

Considering we did one for Facebook, it was only fair that we give Google+ the same treatment. While it’s taken a bit of flak when it first started up, Google+ offers a wide range of features that you can’t find on Facebook or Twitter. High quality images, hangouts, rich multimedia and the ability to use GIF files for the cover photo are just some of the things brands can take advantage of. If you want to see the best ways to use Google+ for your brand, here is a collection of the best Google+ brand pages out there.

 

[Lots of inspiration for marketing and PR - JD]

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Why Brands Should Stop Trying To Be Friends With People | Simply Zesty

Why Brands Should Stop Trying To Be Friends With People | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
How far should brands take the personal approach on Facebook?

 

The rise of social media and the arrival of one-to-one communication has presented a unique problem for brands. That is the need to develop a personality. That is not to say that before social media arrived brands were flat, faceless entities, but with the nature of social media and immediacy of connections brands have with fans, there is a need for a daily connection, regular content and public communication with customers that the brands of yesterday aren’t quite equipped to deal with.


When social media first emerged and later became a platform for brands, there was a near universal understanding that brands suddenly had to be friendly. You had to talk with everyone that decided you were worth talking to in the first place and above all, you had to be nice. Subservient to the customer no matter how foul-mouthed their tirade, or irrelevant their comments, even if they were being nice. But is this really how it needs to be? Do brands really have to be people’s friends?...

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New BBC chief vows to re-invent content, not just re-purpose it

New BBC chief vows to re-invent content, not just re-purpose it | Public Relations & Social Media Insight | Scoop.it
In a bold first-day speech, the BBC's new boss says the corporation must stop thinking that online innovation means repurposing broadcast content and instead 'create genuinely digital content for the first time'.

 

...“Yet it’s the quest for this – genuinely new forms of digital content – that represents the next profound moment of change we need to prepare for if we’re to deserve a new charter.

 

“As we increasingly make use of a distribution model – the internet – principally characterised by its return path, its capacity for interaction, its hunger for more and more information about the habits and preferences of individual users, then we need to be ready to create content which exploits this new environment – content which shifts the height of our ambition from live output to living output.

 

“We need to be ready to produce and create genuinely digital content for the first time. And we need to understand better what it will mean to assemble, edit and present such content in a digital setting where social recommendation and other forms of curation will play a much more influential role....

 

[The new leader points to fresh news directions ahead for the BBC. His remarks are relevant to content producers, marketing and PR too. - JD]

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Web Design Is About Serving People's Needs: The Art of Web Design | PBS

Robin Good: A great short video from PBS brings together the views and opinions of three great web designers: Jason Santa Maria, Jeffrey Zeldman, Whitney Hess.

From BoingBoing.net: "The explosion of the internet over the past 20 years has led to the development of one of the newest creative mediums: the website.

 

Web designers have adapted through the technological developments of html, CSS, Flash, and JavaScript, and have mastered the balance between creativity and usability.

 

Now with the advance of mobile, the greatest websites have taken user experience and responsive design to the next level, and continue our evolution from print to a digital world."

 

Good stuff. Interesting. 8/10

 

Original video: http://youtu.be/3iVVM_DgWY4&nbsp;

 

[Really enjoyable video if you like web design - JD]


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Five Good Guidelines for Content Curators from Joshua Merritt

Five Good Guidelines for Content Curators from Joshua Merritt | Public Relations & Social Media Insight | Scoop.it

Robin Good: If you are looking for ways to improve your content curation efforts, Joshua Merritt has published five useful guidelines to follow.

 

These include abandoning high frequency / high-volume practices, integrating your opinion whenever possible, researching deeper, citing sources and treating curation like original content production.

 

Joshua writes: "If two different people curate and distribute the same content (which happens every day times thousands), what makes the experience of your followers more valuable?


The answer doesn’t have to lie in a single piece of content, but it must lie in the story arch of the greater body of work, and the more you treat each item you curate as a diamond in the rough that needs some extra cutting and polishing to be ready for your audience, the better your content will perform and the more loyalty you will drive in your followers."

 

 

Rightful. 7/10

 

Full article: http://www.joshuamerritt.com/2012/09/20/if-curating-content-is-easy-youre-doing-it-wrong-5-tips-for-effective-content-curation/

 

[These were good curation reminders - JD]

 


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Ken Morrison's comment, October 1, 2012 8:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.
Ken Morrison's comment, October 1, 2012 8:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.Ken
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Apple Sues Polish Grocery Store Over A.pl Name | PC Mag

Apple Sues Polish Grocery Store Over A.pl Name | PC Mag | Public Relations & Social Media Insight | Scoop.it
Apple is suing online Polish grocery store A.pl over its name and logo similarities to the Cupertino tech company.

 

Two weeks before unveiling its next-generation iPhone, Apple was busy filing a lawsuit against Polish grocery site A.pl.


As reported by Polish news outlet Telepolis, Apple is railing against the online deli site because its title is just a little too reminiscent of the Cupertino-based company's moniker.


A.pl, which advertises straight-to-your-door delivery, goes by the full name A.PL Internet SA. While ".pl" is actually Poland's country-wide domain, Apple is arguing a trademark issue, demanding that the Polish Patent Office cancel the site's trademark. The main allegations, according to Telepolis, are the likeness of characters, and "the use of Apple's reputation," the site said....

 

[Oh yeah I absolutely see the logo similarity. And the products are identical too - computers vs Polish groceries. What crap Apple! If this isn't bad PR and a complete PR fail, I don't know what is! Totally reckless reputation management driven by lawyers IMHO - JD]

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Sink or Swim: How to Brand Without Getting Eaten Alive | Visual.ly

Sink or Swim: How to Brand Without Getting Eaten Alive | Visual.ly | Public Relations & Social Media Insight | Scoop.it

Branding isn't easy. If it was, every business in the world would have a successful ad campaign and company.

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Nine Excellent (Yet Free) Online Word Cloud Generators | Free and Useful Online Resources for Designers and Developers

Nine Excellent (Yet Free) Online Word Cloud Generators | Free and Useful Online Resources for Designers and Developers | Public Relations & Social Media Insight | Scoop.it
There are many online word cloud generator out there for web users, but getting by free and good ones is not that easy. That is why I am sharing Nine Excellent (Yet Free) Online Word Cloud Generators.

 

[Cool tools you can use - JD]

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Nine out of ten recruiters check out your social media pages to see if you are an appropriate candidate

Nine out of ten recruiters check out your social media pages to see if you are an appropriate candidate | Public Relations & Social Media Insight | Scoop.it

Studies show that approximately one-third of employers and more than 90 percent of recruiters use social media sites to check out potential job candidates.

 

[Clear message: clean up and be strategic about your social media profiles - JD]


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3 Social Media Myths that are Preventing You from Succeeding | Social Media Today

3 Social Media Myths that are Preventing You from Succeeding | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Updating Twitter once a day, or ten times a day doesn't make a difference.These micro, tactical decisions might help a little.

 

You might get one more click, or one more follower.

 

But it's not going to move the needle from unprofitable to profitable.

Success in social media hinges on your mental approach. If you can evolve the way you think about using social media, then you'll get 10x the results.

 

It will affect your strategy, and how you plan on integrating social media into the rest of your business.

 

And these little decisions, like which hashtag to use, will take care of themselves.

 

Here are 3 social media myths that are preventing you from succeeding (and how you can fix them immediately).

 

[Brad Smith shares terrific social media insight - JD]

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Six Powerful Ways To Make Your Website More Social | John Haydon

Six Powerful Ways To Make Your Website More Social | John Haydon | Public Relations & Social Media Insight | Scoop.it

The purpose of your website is to encourage people to take action. Period.

 

Now the actions might very – like joining an e-mail lists or donating money – but regardless what the specifics are, your website’s value is the net of action it encourages.

 

Two critical areas of action on your website are:

1.  Sharing content from your website via social media.
2.  Liking and following your organization’s outposts.

 

The reason why these two areas of action are critical, is that they help build your fan base, amplify word-of-mouth, and increase traffic to your website....

 

[Alway great social media tactics from John Haydon - JD]

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Social Media Crisis Communications for Nonprofits

Social Media Crisis Communications for Nonprofits | Public Relations & Social Media Insight | Scoop.it
Last Tuesday, I presented a workshop on social media crisis communications for the Virginia Association of Fund Raising Executives and I’m sharing the deck with you here.

 

We reviewed three different case studies from the American Red Cross, the Humane Society of the United States, and Komen for the Cure, pulling out dos and don’ts as we went along.

 

We ended the workshop by playing a “challenges/solutions” game inspired by an exercise in Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers (Amazon link).

 

I called it “What Could Possibly Go Wrong Next?!?” and presented two basic scenarios: a potential food poisoning at a Meals on Wheels and a United Way executive making a politically incorrect statement.

 

Some tables were asked to brainstorm what could go wrong next. In the meal delivery case, they came up with things like “someone died from the food poisoning” and “a volunteer knew the food was tainted.” In the scenario about the the gaffe, the challengers came up with things like “this wasn’t the first time he was caught on video saying something like that” and “big donors are pulling support.”...

 

[Kivi Leroux Miller shares useful social media crisis PR tips and group training ideas - JD]

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PR Folks—What’s Wrong With This New York Times Article About You? | PR News Blog

PR Folks—What’s Wrong With This New York Times Article About You? | PR News Blog | Public Relations & Social Media Insight | Scoop.it

The essence of journalism is stained every time a reporter either willingly or unwillingly provides a source with his or her quote for an article before publication. This deal is sometimes made conditionally before the interview takes place, or as an informal request post-interview that carries a lot of weight and inference of future access to that source. And if you agree with New York Times media columnist David Carr, quotation-approval leads straight to the PR person and it is because of PR’s involvement in interviews that this whole mess over quotation approvals has reached a fever pitch.


“Requests for quote approval rise in direct proportion to the involvement of P.R. people,” writes Carr in the Sept 17 Media Equation column titled “The Puppetry of Quotation Approval.” He points to Michael Lewis conceding that in his Vanity Fair piece on President Obama he was forced to get approval on all quotes used in the article; and Elizabeth Warren agreeing to a piece in Bloomberg Businessweek provided she could approve her quotes before publication.


Carr notes that “a great quotation, the kind that P.R. folks love to rub out, in my experience, can make an article sing or the truth resonate.”

 

I agree with Carr that a great quotation – even better, an article filled with meaningful quotes – provide the anchor to the story. Quotes add the color, lighting and shadows a journalist needs to paint an accurate picture....

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As paid reviews proliferate, earned media skills are more important than ever | Shel Holtz

As paid reviews proliferate, earned media skills are more important than ever | Shel Holtz | Public Relations & Social Media Insight | Scoop.it

...The idea of convergence recognizes that, from the consumer perspective, everything is one big content stew. But silos shouldn’t be destroyed; we should just be punching a lot of holes in them. What would happen to all that grain if farmers didn’t have silos? For companies, silos make it easier to allocate resources and ensure tasks match objectives. In communication, it’s still important to find a media buying specialist in an advertising (paid media) silo. And it’s still necessary that a PR (earned media) silo have people who know how to reach out to mainstream media and social media influencers in order to obtain that coveted coverage.

 

The importance of earned media has grown even more important in light of a new Gartner study that suggests 10% of all social media reviews will be paid for by the companies pitching the products. Quoted in a C|Net post, Gartner senior research analyst jenny Sussin says, “Many marketers have turned to paying for positive reviews with cash, coupons, and promotions…in order to pique site visitors’ interests in the hope of increasing sales, customer loyalty, and customer advocacy through social-media ‘word of mouth’ campaigns.”

 

Gartner’s view of these paid reviews isn’t rosy, projecting that at least two Fortune 500 companies will be sued by the U.S. Federal Trade Commission for failure to comply with disclosure rules. Those same rules apply to the reviewers....

 

[Marketers and PR are wrestling with this conundrum - JD]

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25 Journalists in Content Marketing: Part 1 | The Content Marketeer

This week, the Marketeer rolls out a new list in the vein of our “50 brands and marketers to watch” campaigns. Each day, we’ll debut five interviews from our list of 25 Journalists in Content Marketing before releasing the entire package as one slideshow on Monday, September 17.


Today’s group includes Sympoz Inc.’s Lisa Greim, Paul Conley of Paul Conley Consulting, Monetate’s Rob Yoegel, Kuno Creative’s Brianne Carlon, and Kevin Hunt of General Mills.


Click through to read their responses to our questions about the roles they play in their organizations’ content marketing efforts; their information diets; the content they’re most proud of creating; their favorite tech and software tools; where they find inspiration for content; and their advice on content marketing....

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