Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Write an Author Bio That Doesn't Suck 

How to Write an Author Bio That Doesn't Suck  | Public Relations & Social Media Insight | Scoop.it

Unless you wrote the article for purely altruistic reasons, this paragraph, although little, is actually very important. Not only does it connect your name with the article, but it also provides space for links back to your website or social profiles. (Who wouldn't want that little bit of glory?)


But what are you really supposed to write in that little paragraph? How do you make your author bio compelling, powerful, and effective without a whole lot of space?


Read on. You’re about to find out....

Jeff Domansky's insight:

Learn how to make the absolute most out of your author bio by experimenting with these 11 no-fail tips from Neil Patel.

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Mark E. Deschaine, PhD's curator insight, July 30, 2015 11:37 AM

Learn how to make the absolute most out of your author bio by experimenting with these 11 no-fail tips from Neil Patel.

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How to Write a Headline People Will Want to Click

How to Write a Headline People Will Want to Click | Public Relations & Social Media Insight | Scoop.it

Your headline will determine the success of your article.This is something that Vincent Musetto, a former editor of the New York Post who passed away in June, knew to be true -- even when newspapers were only products of paper and ink. He was a master at structuring sentences and organizing words into wacky, surprising, and memorable ways. 


Consider his most famous headline: Headless Body in Topless Bar


Or his personal favorite from his work: Granny Executed in Her Pink Pajamas


I wouldn't hesitate to click. According to a study from Upworthy -- a site with a polarizing headline formula -- traffic to an article can vary by 500% based on the headline. ...

Jeff Domansky's insight:

Learn how to cut through the clutter by writing better headlines.

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Maria Rekrut's curator insight, July 25, 2015 8:12 AM

Fab info for the #VacationRental Owners

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25 Writing Secrets of Famous Authors

25 Writing Secrets of Famous Authors | Public Relations & Social Media Insight | Scoop.it

1) Stephen KingIf you want to be a writer, you must do two things above all others: read a lot and write a lot. There’s no way around these two things that I’m aware of, no shortcut.


2) Suzanne CollinsAll the writing elements are the same. You need to tell a good story… You’ve got good characters… People think there’s some dramatic difference between writing ‘Little Bear’ and the ‘Hunger Games,’ and as a writer, for me, there isn’t.


3) George OrwellFor a creative writer possession of the ‘truth’ is less important than emotional sincerity....

Jeff Domansky's insight:

Great place to start for writing inspiration

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rodrick rajive lal's curator insight, July 20, 2015 12:15 AM

Inspiring words for aspiring writers! I hope the secrets listed in this post will be of great help to all those out there, content writers, ghost writers and those who are working their way through!

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Metaphor map charts the images that structure our thinking

Metaphor map charts the images that structure our thinking | Public Relations & Social Media Insight | Scoop.it

Metaphor is not the sole preserve of Shakespearean scholarship or high literary endeavour but has governed how we think about and describe our daily lives for centuries, according to researchers at Glasgow University.


Experts have now created the world’s first online Metaphor Map, which contains more than 14,000 metaphorical connections sourced from 4m pieces of lexical data, some of which date back to 700AD.


While it is impossible to pinpoint the oldest use of metaphor in English, because some may have been adopted from earlier languages such as Germanic, the map reveals that the still popular link between sheep and timidity dates back to Old English. Likewise, we do not always recognise modern use of metaphor: for example, the word “comprehend” comes from Latin, where it meant to physically grasp an object.


The three-year-long project to map the use of metaphor across the entire history of the English language, undertaken by researchers at the School of Critical Studies, was based on data contained in the Historical Thesaurus of English, which spans 13 centuries....

Jeff Domansky's insight:

Huge project by Glasgow University researchers plots thirteen centuries of startling cognitive connections. Purely random but fascinating. Recommended reading. 9/10

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Marco Favero's curator insight, July 7, 2015 2:59 PM

aggiungi la tua intuizione ...

rodrick rajive lal's curator insight, July 9, 2015 2:56 AM

We work with metaphors all the time, and for teachers of English literature, having a good grasp of metaphors is even more important. But then metaphors are symbols and like symbols, metaphors can cover a large number of ideas and concepts. No wonder therefore that using metaphors can help communicate complex ideas and concepts more effectivley than verbal descriptions or written descriptions that go on and on and yet are not able to communicate the intended information. I somehow connect metaphors with the heading in a mind map.

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How To Write A Blog Post Fast (Without Messing Up) - OpportunityBuilding

How To Write A Blog Post Fast (Without Messing Up) - OpportunityBuilding | Public Relations & Social Media Insight | Scoop.it

What is the most valuable skill of a blogger?

Most people say ‘being able to write ‘well’. While this definetly is a very valuable skill to have, there is one variable that is often overlooked, and that is being able to write fast!

If you are only able to write one blog post every solar eclipse, it will take you an eternity before you can be considered a succesful blogger, or get better for that matter. You dont have that much time. This is why i recommend to write at least 500 words every single day, and do so within one hour or faster.

Here’s my method to writing fast without messing up....

Jeff Domansky's insight:

Jasper Oldersom offers tips on how to write your blog posts quickly without making mistakes.

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Maria Rekrut's curator insight, June 30, 2015 9:11 AM

This is what all #vacationRental owners need to do in order to raise their profile.

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A deep dive into the sea of corporate clichés

A deep dive into the sea of corporate clichés | Public Relations & Social Media Insight | Scoop.it
A friend works in the legal department of a Fortune 25 company where, apparently, they communicate entirely in corporate-speak.


Here, alphabetized for your convenience, is the best list I have ever seen of corporate metaphors, catchphrases and clichés you would be embarrassed to utter outside a teak-paneled boardroom.

Bonus points to anyone who can use three or more of these in a single sentence....

Jeff Domansky's insight:

A darn fine list of corporate clichés this is…

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Stan Smith's curator insight, June 25, 2015 1:50 AM

People use this kind of talk as a substitute for thinking ... 

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How To Write Blog Headlines People Will Actually Click On [Report]

How To Write Blog Headlines People Will Actually Click On [Report] | Public Relations & Social Media Insight | Scoop.it

Your headline is the first contact with your content, and must grab your target audiences’ attention. At this point you have no control – the reader does. They either click the link to your content or they don’t. The job of the content creator is to make sure that they choose the first option, and read and share your carefully crafted content.


How much time do you spend coming up with a killer title? Reading stats like this one by Copyblogger should make you sit up and take notice.“


On average 8 out of 10 people will read your headline but only 2 out of ten will read the rest of your content.”....

Jeff Domansky's insight:

Shelly Kramer shares valuable tips on writing irresistible and effective headlines. Recommended reading. 9/10

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5 Keys To Writing a Book, From YouTuber Turned Author Mamrie Hart

5 Keys To Writing a Book, From YouTuber Turned Author Mamrie Hart | Public Relations & Social Media Insight | Scoop.it

To a writer, there's nothing scarier, yet full of pristine possibility, than a blank Word document. After YouTube's most prominent mixologist Mamrie Hart got a book deal last year, she suddenly found herself with hundreds of those blank slates lined up in a row, like so many cars to be jumped by Evel Kneivel's motorcycle. Somehow, she managed to clear them all—but not without some serious challenges along the way.

Jeff Domansky's insight:

You Deserve a Drink, a popular YouTube channel, is now also a book. First-time author Mamrie Hart explains what was so hard about writing it. An enjoyable writer's story and recommended reading. 9/10

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Content writers need some goddamn standards.

Content writers need some goddamn standards. | Public Relations & Social Media Insight | Scoop.it

The most brilliant writers and clearest thinkers I personally know have gone on to become lawyers, web developers, and even doctors. They wouldn’t be caught dead as content writers.


That’s a shame, because writing and developing great content is an incredibly valuable profession — and it requires a unique sensibility that is just as difficult and worthwhile to pursue. It doesn’t come easy.


But I don’t think everyone sees it that way — I’ve come across hundreds of writers who think they’re qualified to opine on behalf of my company just because they speak English.


Content writing still suffers from a lack of pride, skill, and craft. How do we change that?...

Jeff Domansky's insight:

Nandini Jammi shares a welcome call to arms for higher quality content writing. Recommended reading for writers of every style. 9/10

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The Ultimate Online Editing and Proofreading Checklist

The Ultimate Online Editing and Proofreading Checklist | Public Relations & Social Media Insight | Scoop.it

As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this.


If you really think about it, the editorial process has quite a few steps -- from ideation, to concepting, to production, to proofreading, editing and copyediting. Unfortunately, it's that last part that often gets undermined, rushed through, or altogether just swept aside as writers and content creators hurry to get content out the door. But if you really want to ship remarkable, high-quality content, you can't afford to overlook the proofreading and editing process. ...

Jeff Domansky's insight:

Before publishing, be sure to clean up your content with this thorough proofreading and editing checklist from HubSpot. Nice and practical.

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Client Feedback on Famous Novels Reminds Ad People There's Other Writing Out There

Client Feedback on Famous Novels Reminds Ad People There's Other Writing Out There | Public Relations & Social Media Insight | Scoop.it
A number of famous novelists spent time in ad jobs—among them, F. Scott Fitzgerald (who worked at Barron Collier in New York, where he wrote the line, "We keep you clean in Muscatine"), Joseph Heller (once a copywriter for Merrill Anderson in New York) and Salman Rushdie (who logged seven years at Ogilvy London, after failing an interview test at J. Walter Thompson that supposedly included making up a jingle about seatbelts).


Those three authors are the subject of these amusing ads—showing client feedback on their famous novels—to promote a British fiction contest for advertising writers. "Write for yourself. Not for a client," say the ads.


Entries are closed for the 2015 Winston Fletcher Fiction Prize, unfortunately, but it is an annual thing. (You have to work in advertising, marketing or a related business to enter.) Check out the full ads below....

Jeff Domansky's insight:

A copywriter is a writer is an author. Or not. At least according to fickle clients in these entertaining British ads.

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Grammar Mistakes on Your LinkedIn Profile Can Stunt Your Career [New Research]

Grammar Mistakes on Your LinkedIn Profile Can Stunt Your Career [New Research] | Public Relations & Social Media Insight | Scoop.it

At Grammarly, we found some data to back this up. We studied 100 LinkedIn profiles of native English-speakers in the consumer packaged goods industry, and each of the professionals we looked at worked for no more than three employers over the first 10 years of their career. Half were promoted to director-level or above within those 10 years, and the other half were not.

We discovered a correlation between the number of grammar and spelling errors in a profile and the trajectory of that person’s career. Here are some of our study's main takeaways...

Jeff Domansky's insight:

Mom was right! Spelling matters!

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ARBettle's curator insight, April 16, 2015 5:50 AM

Bad grammar on LinkedIn profiles makes me wince.

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5 Steps to Make the Writing Process Less Painful

5 Steps to Make the Writing Process Less Painful | Public Relations & Social Media Insight | Scoop.it

When you can send a prospect a well-crafted article that addresses his exact question, you've got a powerful tool. You'll get extra points if it's published in a major news source in your industry or has high engagement via social media.


So what is the best way to actually get pen to paper (or fingers to keys) and start laying out some prose? Given my seventh-grade love for alliteration, here are the five steps I use when trying to bring out my inner Hemingway: Environment, Exploration, Extraction, Expansion, and Editing....

Jeff Domansky's insight:

Ross Beyeler helps define your writing process for better results. Writers of every stripe and experience level can benefit from reading this post.

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DrAlfonso Orozco C.'s curator insight, March 13, 2015 11:55 AM

9 Tips of Jeff.>>>>>>>>>> plus 5 Steps to make the Writing Process. El proceso para escribir mejor.

BJ Kurtz's curator insight, March 16, 2015 3:35 PM

I really like the first two. I think those are key.

AtharHousni's curator insight, April 15, 2015 3:58 PM

For us, writers