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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Incorporate Customer Storytelling in Your Business

How to Incorporate Customer Storytelling in Your Business | Public Relations & Social Media Insight | Scoop.it

...For example, a selfie of a young twenty-something with a snowboard at a ski resort represents both the endorsement of a product, an endorsement of an activity, as well as an identifier of someone saying “I am a snowboarder”.


While its easy to dismiss that this is just a photo, the movement signals a future that we here at Curatti dub The Content of People, or the Internet of People. Note that this sounds a little bit like something similar, The Internet of Things, better known as IoT. That’s because in some sense, people and things are converging as we head towards an even more digital society — as consumers associate themselves with things and items, they become that item, as opposed to that item molding who they are. What you’re now seeing is a world where products no longer define people, but a world where the end user defines the product. Identity ultimately will (and has begun to) shift.


How to Execute in the Content of People (CoP)


Executing in the Content of People is a challenge, but not entirely impossible. As I look to the future of marketing and storytelling, here’s how I see the CoP impacting how marketing is done....

Jeff Domansky's insight:

Customer storytelling is entering its golden age. Are you ready?

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Ethan E Rix's curator insight, November 17, 2014 8:06 PM

When it comes to new media, Consumers have an unwieldy ability to choose the content they view, and have the option to avoid interruptions from their content. In the relationship between the marketer and the consumer the one way communications used in the past have been replaced with a conversation over social media. Consumers can give feedback and opinion to the service and the internet acts as a central hub to collect this information to be a powerful driver of business.


The way to be heard in business today is through the art of storytelling. Effective storytelling surrounded around the consumer acts as a powerful tool to connect them to the brand. The potential lies in giving the consumer the power to define the brand rather than trying to achieve this brands must be ready to be flexible and follow these tips; Emphasize Customer Service, be ready for products to transform radically, and share or encourage the stories of customers.


What this speaks to me is that you cannot think of marketing anymore as a certain formula. The most resonate communications I can think of are the businesses that take a risk and let a little more personality sneak out then their competitors. Sure, the product or service has to be connected back in some way, but it has to be in a unique way. Look to your core competencies and see what really makes you different than the rest. Let your consumers define who you are and just try to influence the conversation to boost the pros and resolve the conflicts. Just like any other relationship!

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4 Storytelling Tips from Co-Creator of Blockbuster Mystery Podcast "Serial"

4 Storytelling Tips from Co-Creator of Blockbuster Mystery Podcast "Serial" | Public Relations & Social Media Insight | Scoop.it

For the past several weeks, Thursday mornings have taken on a special meaning for hundreds of thousands of curious souls around the world. That's when the the makers of the podcast Serial release the latest installment of the weekly show. You'll know the new one has arrived when your Twitter timeline begins to look like aSerialword cloud.


The true crime narrative show debuted earlier this fall to instant acclaim, and it has only gained in popularity each week--taking the top spot on iTunes, inspiring memes and Reddit sleuthing, and spawning bookshop listening parties and the like. While the subject of Serial is indeed a juicy whodunit, there's no mystery about just why people are mainlining episodes with such rabid intensity: this is seriously compelling storytelling....

Jeff Domansky's insight:

Julie Snyder is the senior producer and co-creator of the hit podcast Serial. Here, she offers some guidelines for telling a story the "Serial" way.

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How to create a color story | Medium

How to create a color story | Medium | Public Relations & Social Media Insight | Scoop.it

...Lens choices, camera angles, color palettes, editing rhythm, and more are all elements in a specific vocabulary created to best express the story.


Here’s the insight for color: instead of trying to map colors back to cultural associations (which are not fixed across all cultures, but change with every micro-culture), it’s better to assign meaning to each color and stick with it.


This trick works perfectly as long as you never break your own rules, unless, of course, the shock itself creates a greater truth....

Jeff Domansky's insight:

Here's how to apply cinematic color theory to your app, product, or startup. Excellent reading and fascinating ideas. 9/10

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Brand Storytelling Is Not Enough

Brand Storytelling Is Not Enough | Public Relations & Social Media Insight | Scoop.it

...But while brand storytelling may be dominating the trade conference stages, it’s not enough on its own for brands aiming to add meaningful value to their customers over the long term.


Strategies for Retention: Own Every Consumer Touch Point


Most content marketers know this particular statistic: 70 percent of consumers prefer getting to know a company via content over ads. To deliver this type of lasting, comprehensive value to their audiences, brands must build their content strategy around three core areas of focus:

Foundational content

Engagement content

Social content...

Jeff Domansky's insight:

Here's why you need different types of content to reach different types of audiences with your brand storytelling.

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A Refresher on Storytelling 101

A Refresher on Storytelling 101 | Public Relations & Social Media Insight | Scoop.it

At bedtime, I tell stories to my godchildren, Anna and Noah, when their parents invite me to care for them. Their capacity for stories amazes me. They beg for “just one more” and then “just one more.” It seems we are wired to enjoy a well-told story.

And as we grow up, we do not lose our thirst for stories. I work with future leaders at Stanford to help them develop compelling stories that achieve their management goals — and I’ve developed a seven-part formula for storytelling success in presentations and business meetings....

Jeff Domansky's insight:

Why storytelling works and how to stories them in business.

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Venkatesh Iyer (venkyiyer.com)'s curator insight, October 12, 2014 6:30 AM

Basic wisdom here.

Studionews24's curator insight, October 12, 2014 6:44 AM

Tell stories without  boring people is not so easy. Schramm tell us some windsom drops.

Eric Hunter's curator insight, October 12, 2014 7:03 PM

I continually battle trying to communicate complex research wit more impact. This is a great start!

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Woman Who Walked 10,000 Miles (No Exaggeration) in 3 Years | NY Times

Woman Who Walked 10,000 Miles (No Exaggeration) in 3 Years | NY Times | Public Relations & Social Media Insight | Scoop.it

...But then there’s Sarah Marquis, who perhaps should be seen as an explorer like Scott, born in the wrong age. She is 42 and Swiss, and has spent three of the past four years walking about 10,000 miles by herself, from Siberia through the Gobi Desert, China, Laos and Thailand, then taking a cargo boat to Brisbane, Australia, and walking across that continent.


Along the way, like Scott, she has starved, she has frozen, she has (wo)man-hauled. She has pushed herself at great physical cost to places she wanted to love but ended up feeling, as Scott wrote of the South Pole in his journal: “Great God! This is an awful place.” Despite planning a ludicrous trip, and dying on it, Scott became beloved and, somewhat improbably, hugely respected.


Marquis, meanwhile, can be confounding. “You tell people what you’re doing, and they say, ‘You’re crazy,’ ” Marquis told me. “It’s never: ‘Cool project, Sarah! Go for it.’ ” Perhaps this is because the territory Marquis explores is really internal — the nature of fear, the limits of stamina and self-reliance and the meaning of traveling in nature as a female human animal, alone....

Jeff Domansky's insight:

Absolutely inspiring and a great story well told.

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Brands need to stop advertising and start storytelling | The Future of Commerce

Brands need to stop advertising and start storytelling | The Future of Commerce | Public Relations & Social Media Insight | Scoop.it

Traditional advertising campaigns just don't make the grade anymore, and here's why.Advertising has helped many brands become category leaders. Brands such as Coca-Cola, McDonald’s, Kellogg’s, General Motors, Microsoft and more have produced ad campaigns that have made their products household favorites.


So what could be wrong with following proven advertising techniques such as theirs? Plenty.More than ever before, people are tuning out advertising campaigns. The traditional approach to “telling is selling” and using creative techniques to grab consumer attention really don’t work anymore.Let’s consider the stories of two fast-food brands.

Jeff Domansky's insight:

It's a story that compares McDonald's with Chipotle and how storytelling won the marketing day.

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Six Narratives That Make up My Leave-behind Pack for Storytelling Workshops

Six Narratives That Make up My Leave-behind Pack for Storytelling Workshops | Public Relations & Social Media Insight | Scoop.it

One of the best parts of my job involves conducting storytelling workshops.It’s both fun and satisfying to help participants connect the dots to a simple premise: Given a choice between “interesting” and “dull,” human beings pick “interesting” virtually every time.


I’m constantly refining the package shared with participants in our workshops for business storytelling.Lately, these are my go-to narratives....

Jeff Domansky's insight:

Useful storytelling resources from Lou Hoffman

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The Elements of a Compelling Sales Story

The Elements of a Compelling Sales Story | Public Relations & Social Media Insight | Scoop.it

Story time isn’t just for kids. In my analysis, top sales reps use stories at almost every stage of a deal -- clarifying the product, overcoming objections, answering questions. No matter what step they’re at or what the issue might be, they have a story on hand.


But the powerful art of sales storytelling is only mastered by a few. One reason is that salespeople aren’t taught how to talk about case studies and other marketing content as stories. It’s great to create written case studies, film an accompanying video or two, and put those resources on the website for potential customers. But the next step should be to provide training that walks salespeople through the talking points in the context of a story.


Also, too many sales reps use case studies as a way to puff out their chests. But they’re much more effectively put to use as a way to talk through challenges from the buyer’s perspective. Less “look how great my company is” and more “here’s how our client’s life got better thanks to our help.”


Here are the elements that should be in every sales story, to help both sales and marketing determine how to structure these valuable tales....

Jeff Domansky's insight:

Craig Rosenberg shares the key components of a compelling sales story.

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The scientific A-Team saving the world from killer viruses, rogue AI and the paperclip apocalypse

The scientific A-Team saving the world from killer viruses, rogue AI and the paperclip apocalypse | Public Relations & Social Media Insight | Scoop.it

They don't look like Guardians Of The Galaxy-style superheroes.


... The porter's lodge is like an airlock, apparently sealed from the tribulations of everyday life. But inside the college, pacing the flagstones of what is called – all modesty aside – Great Court, are four men who do not take it for granted that those undergraduates actually have a future. They are the four founders of the Centre for the Study of Existential Risk (CSER), and they are in the business of "horizon scanning". Together, they are on alert for what they sometimes call "low-probability-but-high-consequence events", and sometimes – when they forget to be reassuring – "catastrophe"....

Jeff Domansky's insight:

Guardian profile of the Centre for the Study of Existential Risk (CSER) and its founders is highly recommended reading for those who love Futurism, science fiction and plain old good reporting and storytelling.. Recommended reading 11/10 ;-)

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rodrick rajive lal's curator insight, September 1, 2014 2:12 AM

The sourge of the Ebola virus in Africa cannot and should not be ignored! With the rise of Antibiotic resistant strains of viruses, comes greater challenges in the treatment of diseases. Rampant use of Antibiotics everywhere(this includes sanitizers, detergents that containg anti-microbial contents, and use of disinfectant) along with changes taking place in the environment have all exposed us to the risk of getting infected by an intelligent and resilient killer bug!

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This Designer Destroys 2014′s Big Marketing Buzzword, and It’s Awesome

This Designer Destroys 2014′s Big Marketing Buzzword, and It’s Awesome | Public Relations & Social Media Insight | Scoop.it

Move over, synergy. There’s a new buzzword in town, and it’s got some tales to tell.


Without a doubt, the “storyteller” craze has swept the marketing world in 2014, with everyone from top creative directors to Colin in Accounts selling themselves as a teller of stories. It’s been fascinating to watch here at Contently; we’ve been talking about brands as storytellers for years, and as a result, I’ve found myself acting like a hipster who just found out Vampire Weekend picked up mainstream appeal.


I used that buzzword before it was cool, homie.


You can tell “storyteller” is here to stay as a buzzword. How? The backlash has already begun! And the best of that backlash came recently when FITC, a Canadian events company for the tech and design communities, released this incredible interview with renowned designer Stefan Sagmeister....

Jeff Domansky's insight:

Get your head on straight. No, you're not a storyteller! Recommended viewing for anyone before you call yourself a "storyteller."

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Will Transmedia eat itself for lunch? Or is it the end of Storytelling as we know it?

Will Transmedia eat itself for lunch? Or is it the end of Storytelling as we know it? | Public Relations & Social Media Insight | Scoop.it

S T O R Y T E L L I N G ... probably mankind's oldest communication megatrend. T R A N S M E D I A ... probably one of the most used communication megatrend buzzwords in mankind's recent history.


...“Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.


From a production standpoint, it involves creating content that engages an audience using various techniques to permeate their daily lives. In order to achieve this engagement, a transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other.“....

Jeff Domansky's insight:

Tobias Dennehy explores the evolution of transmedia storytelling and offers some interesting perspectives along the way. Good read.

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Ken Fury's curator insight, August 22, 2014 2:59 AM

very interesting!

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Applying the 'hero's journey' to PR stories

Applying the 'hero's journey' to PR stories | Public Relations & Social Media Insight | Scoop.it
Stories that position your customers as 'heroes' overcoming struggles, with your product as the 'sidekick' will be more memorable and shareable than any old sales pitch.
Jeff Domansky's insight:

Amen. Stories rule!

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How Chanel Wins Social With Stylish Content Marketing & Storytelling

How Chanel Wins Social With Stylish Content Marketing & Storytelling | Public Relations & Social Media Insight | Scoop.it

Content is the core of any strong digital marketing strategy, and a strong narrative is the foundation of all good content.

When the iconic high-fashion house Chanel sought to revolutionize the way it engaged with customers, content and technology was at the forefront of its approach.

The 105-year-old brand has a clear advantage when it comes to storytelling – a rich history. The legacy of the company’s late founder Gabrielle “Coco” Chanel is so compelling, that the brand’s insignia – two interlocking C’s – is one of the most recognized and respected in the world.

Not only has the company managed to ramp up engagement with the development of their highly interactive, commerce-driven website, it has astutely leveraged the modernist philosophy of its creator, Ms. Chanel, best exemplified in the following quote...

Jeff Domansky's insight:

Learn how Chanel uses storytelling to create content marketing mastery.

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Art Jones's curator insight, November 16, 2014 9:19 AM

Chanel, Ralph Lauren & Burberry are all at the forefront of luxury brand marketing.

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40 Inspirational Online Marketing Quotes

40 Inspirational Online Marketing Quotes | Public Relations & Social Media Insight | Scoop.it

Social media managers pride themselves on coming up with fresh ideas and interesting content. Likewise, business owners and entrepreneurs active in social media need to stay compelling and helpful. It’s how ibusinesses maintain relevance and add value to our social streams.


One of the best places to find inspiration is from other creatives. Reading online marketing quotes from some of the top social media marketers around the globe inspires me to want to work harder, and better. So hopefully these online marketing quotes can have the same effect on you....

Jeff Domansky's insight:

Just a little creativity and marketing inspiration with your coffee.

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Today's News Is All About Chevy's 'Technology And Stuff'

Today's News Is All About Chevy's  'Technology And Stuff' | Public Relations & Social Media Insight | Scoop.it

No, we're not talking about Apple or Amazon or Big Data or the Marketing Cloud or Programmatic Buying.


Chevy’s Rikk Wilde “looked down at his notes often, spoke haltingly and explained to the pitcher that he'd like the Colorado” —Marketing Daily’s Karl Greenberg has the skinny today on its new “inner truck guy” conventional campaign — “because it has ‘class-winning and leading, you know, technology and stuff,’” James R. Healey reports in USA Today.


“The nervous Wilde was assured this morning he still has a job,” Greg Gardner and Alisa Priddle reported in the Detroit Free Press last evening. “And in fact he appears to have garnered millions in free publicity for the Chevrolet brand, which has received at least $2.4 million in media exposure from the unconventional presentation, according to Front Row Analytics. Bloomberg reports that is six times more than the $392,000 it would have brought in with a more polished performance.


”It did not take long for #technologyandstuff to pop up on Twitter with GM president North America Mark Reuss (@GMdudeinNA posting, “It's what I've been saying for years.....#technologyandstuff,” Gardner and Priddle report....

Jeff Domansky's insight:

In the world of viral and content marketing, this was a classic. Local Chevy manager makes big stage mistake. Empathy and sharing ensue. Mistake goes viral on the net. GM seizes opportunity. Picks up up the bat and hits a grand slam content marketing home run.


You gotta love the internet for stories like these. And for once you've got to admire the big faceless corporation, in this case GM, seeing a good thing in a little guy's mistake. Love the story. Somebody buy Rikk Wilde a Duff's beer or two. Recommended reading. 9/10

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9 Ways to Utilize Social Media for Storytelling!

9 Ways to Utilize Social Media for Storytelling! | Public Relations & Social Media Insight | Scoop.it

With so much noise on social media you must find ways to reach new audiences and capture their attention long enough to share your story.


Having a consistent story is vital but equally as important is sharing your story in multiple different formats, on different social networks ideally targeted towards new and unique audiences. Storytelling humanizes the message, is memorable and inspires action!


Here are 9 ways to share your story on social media....

Jeff Domansky's insight:

Good introduction to storytelling tactics for social media.

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3 Simple Ways to Start Your Story | Get Storied

3 Simple Ways to Start Your Story | Get Storied | Public Relations & Social Media Insight | Scoop.it

Storytelling can be complex and the information about storytelling, well, overwhelming. The good news, is that you can start either way — from the future (with a vision story) or the past (with an origin story). In this article I want to show you simple ways that you can dive right into telling your story (without fretting or worrying so much if you’re getting it right).

In a recent client workshop in New York City we unpacked this process, sharing some of my favorite ways to lead off any purposeful story. I shared six kick-off phrases that ANYONE can use to start a story in a way that’s compelling, uplifting, and inspiring. I like to think of it as Mad-Libs for transformational storytelling!

The Story Literally Spills Out Of You, When You Use One Of These 6 Kick-Off Phrases.

These 6 strategies are something we cover in great depth in our StoryU Online course Undeniable Story. Today, I want to share with you a few of them that are really important in setting the context and frame for your marketing, storytelling, and leadership efforts....

Jeff Domansky's insight:

Three key phrases to jump start your storytelling. Recommended reading.

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Marshall Gass's curator insight, September 29, 2014 3:04 AM

Very true. To write get started and keep going.

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Brand Storytelling: 7 Vital Delivery Optimization Strategies For Social Media | SocialBro

Brand Storytelling: 7 Vital Delivery Optimization Strategies For Social Media | SocialBro | Public Relations & Social Media Insight | Scoop.it

There are two important parts of delivering a message: the delivery and the message. If one is a dud, it doesn’t matter how good the other one is.


You wouldn’t read a story if it was printed underneath a bus, and the most atrocious film in the world is still a car-crash if played on an IMAX cinema. The same applies to your brand storytelling, you can have the most heartwarming and engaging campaign in the world, but if it’s not delivered effectively your time and money has been wasted.


You wouldn’t want to spend months creating an incredible story only for nobody to hear it, would you? Every day there are brands who do this by not thinking carefully about how to present their message to their audience. An intelligent delivery strategy will make it easier for people to hear the story you want to tell, optimizing your chances of turning them into customers. Here’s how to ensure that the story your brand is telling doesn’t get missed...

Jeff Domansky's insight:

Delivering your brand storytelling effectively to your audience is a vital cornerstone of marketing. These tips from SocialBro will ensure they get your message.

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8 Resurrection Tactics To Galvanize Your Socially Fatigued Audience - SocialBro

8 Resurrection Tactics To Galvanize Your Socially Fatigued Audience - SocialBro | Public Relations & Social Media Insight | Scoop.it

The old novelty marketing ideas don’t work any more. With over 825 million Facebook posts a day, 7,500 Tweets a second, and at least 86 different social networks with over 1,000,000 users, your audience is constantly bombarded with blogs, jokes, memes, news, reviews, pictures, and other things on social media that aren’t related to your brand. At the beginning of 2014 there were over 180 million websites on the Internet (one website for every 40 people on the planet), most will have social pages churning out posts that compete with you for clicks and attention.


People have such social fatigue that by the time your post arrives in someone’s feed you could be the 200th thing they’ve seen that minute and they’ll move on to the 201st less than a second later.Your socially fatigued customers live in an age where ‘good’ isn’t good enough, and ‘excellent’ is barely remembered.


To truly stand out you need to create a real impact and connect with your audience on a deeper level than just pretty pictures and humour. Here’s eight key components that successful marketers use to turn socially comatose casual browsers into chipper consumers....

Jeff Domansky's insight:

In this excellent post you'll learn why the old novelty marketing ideas don't work anymore. Years of social fatigue have made audiences tough to crack, and these 8 pro tips will help you cut through the noise.

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Key tips on how to create storytelling consumer research that matters | Infotools

Key tips on how to create storytelling consumer research that matters | Infotools | Public Relations & Social Media Insight | Scoop.it

...Now, we are not all great orators of the Barack Obama lineage - some of us struggle to explain what we had for lunch! And when it comes to creating a visual story or presentation, many have difficulty with the tone, tools and target audience.


Presenting stories is all about drawing on experiences, information and ideas, and then crafting these into a digestible and interesting output. So how do we present, tell or convey a story and ensure our audience gets value, vision and a lasting connection to the content?


In the consumer research industry, we are perpetually challenged to provide stories from data. Yikes – a monumental task just in itself.But rather than just giving access to the data, we work hard to create ‘stories’ that people will relate to and be enlightened by – ideally leading them through the clutter and providing insight to the thing(s) they connect with. This in-turn encourages them to be storytellers of their own and promotes further discovery....

Jeff Domansky's insight:

Not sure how to cut through the clutter and engage your overwhelmed audiences? Use these tips to create meaningful storytelling consumer research.

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Defining Thought Leadership in a Business Blog | Lou Hoffman

Defining Thought Leadership in a Business Blog | Lou Hoffman | Public Relations & Social Media Insight | Scoop.it

...When it comes to organic search, Google and other search engines place a premium on backlinks. They interpret backlinks as “votes” for the content.Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences.


For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere.


Such dot-connecting points to blogging as one of the best platforms for thought leadership....

Jeff Domansky's insight:

Lou Hoffman shows how blogging can be an essential part of building thought leadership.

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Steve Jobs, Larry Page And Rush Limbaugh Walk Into A Bar: A Look At The Future of Truth

Steve Jobs, Larry Page And Rush Limbaugh Walk Into A Bar: A Look At The Future of Truth | Public Relations & Social Media Insight | Scoop.it

This is a tale of memory, truth, technology, and, well, the future of humanity—but it starts in high school.


If you went to high school in America, there is a pretty good chance you learned to write essays using the dreaded five paragraph method. For those who don’t remember, the structure is this: Introductory paragraph (wherein you lay out your thesis), followed by three supporting graphs (each one making a different yet complimentary supporting argument), finished with a conclusion (essentially your introduction restated and a final conclusion drawn).


What I want to point out here is the amount of data being offered up. While it’s called a five paragraph essay, the argument itself hinges on three main data points. Three core ideas. Because of this, the five paragraph essay is also known as the “hamburger essay” or “one, three, one,” or, occasionally, a “three-tier essay.”...

Jeff Domansky's insight:

Three things you should know about the Internet and communication. A thoughtful essay about working memory and recommended reading for marketing, PR and content pros. 8.5/10

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Hemingway for Hotels: The Ritz-Carlton's Flash Fiction Ads

Hemingway for Hotels: The Ritz-Carlton's Flash Fiction Ads | Public Relations & Social Media Insight | Scoop.it

It could almost be a writing workshop prompt: tell a story, do it in six words, go for the wow effect — and that’s exactly what the Ritz-Carlton wants. Recently, the hotel company launched a campaign inviting social media friends and followers to provide six-word stories about their Ritz-Carlton experiences with the hashtag #RCMemories. 


The company calls these stories “Six Word Wows,” and the campaign, if one were to believe the corporate website’s press release tagline, is “Paying Homage To Classic Ernest Hemingway Line.” “Which classic Hemingway line?” we might ask. “If people bring so much courage to this world the world has to kill them to break them, so of course it kills them”?


No, Ritz-Carlton is referring to the probably apocryphal  anecdote that when bet he couldn’t write a story in six words, Hemingway replied, “For sale: baby shoes, never worn.”....

Jeff Domansky's insight:

Smart content marketing campaign and even smarter by crowdsourcing storytelling.

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4 Lessons From Writing on an Emerging Mobile Platform

4 Lessons From Writing on an Emerging Mobile Platform | Public Relations & Social Media Insight | Scoop.it

About six months ago, Pocket Gems, a mobile game developer, launched a new platform called Episode. It allows writers to script a story and then turn it into an animated interactive mobile story. It combines parts of TV shows, comics, and novels, and provides the unique ability for readers to have some control of how the story goes.


I started writing on the platform almost as soon as it launched and have written three stories to date. My most successful story, Finding Mr. Wright, has built a significant audience in a short time. So far it has an audience of 163,000 readers, who have collectively read over 1,222,000 chapters of my story....

Jeff Domansky's insight:

Episode is mobile storytelling platform that lets readers decide where the story goes. Here's what Kathryn Stanley learned about writing for Episode.

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