Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Coupons.Com Unveils America's 25 Most Frugal Cities of 2015

Coupons.Com Unveils America's 25 Most Frugal Cities of 2015 | Public Relations & Social Media Insight | Scoop.it

For the sixth year, Coupons.com, Quotient Technology Inc.'s (NYSE: QUOT) flagship savings destination, is releasing America's Most Frugal Cities list, showcasing cities with the most budget-conscious shoppers. According to the 2015 Coupons.com Savings Index[1], shoppers in 2015 clipped more than 1.6 billion digital coupons and saved more than $2.3 billion on consumer packaged goods, including grocery and household items.

This year, residents in Orlando are once again the savviest savers in the nation, reclaiming the title of Americas Most Frugal City from San Francisco, which took the lead in 2014 for the first time. Orlando won the 2013 honors and slipped to the third-ranked position in 2014. Rounding out the top 10 list, Washington, D.C., took the #2 spot for the second year in a row. Charlotte, N.C., moved up two spots to #3 and for the first time ever, New York City cracked the top 10 list as the #4 most frugal city in 2015. Atlanta (#5), Cleveland (#6), and Tampa, Fla. (#7), came in at a virtual tie, with Nashville, Tenn. (#8), narrowly beating Raleigh, N.C. (#9) and Virginia Beach, Va. (#10) to round out the top 10....

Jeff Domansky's insight:

Where are the biggest cheapskates according to Coupons.com? Orlando, Washington DC and Charlotte, NC.

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New Survey of Diners Finds That Mobile Is a Major Influencer on Food and Dining Choices

New Survey of Diners Finds That Mobile Is a Major Influencer on Food and Dining Choices | Public Relations & Social Media Insight | Scoop.it

RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store (www.retailmenot.com/corp), released a new study today, titled "The Evolution of Dining in the Digital Age," that explores digital savings and mobile habits among restaurant patrons, as well as general habits related to dining out and spending.

More than ever before, consumers are turning to their digital devices to help make dining out decisions easier, including searching for nearby locations and deals. In fact, nearly a third of consumers (32%) have used a deal that they found online or on their mobile device at a restaurant in the past three months. But that's not all they're using their smartphones for when dining; the survey breaks down when, where and how their mobile devices impact the dining journey....

Jeff Domansky's insight:

Digital coupons and mobile have a big influence on consumer restaurant and food choices.

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37% of shoppers start on mobile

37% of shoppers start on mobile | Public Relations & Social Media Insight | Scoop.it

There's more evidence to support the growing importance of mobile devices along the path to purchase.

According to Nielsen's fourth-quarter 2015 Mobile Wallet Report, 37 percent of respondents said their purchases start with mobile shopping more than one-quarter to half of the time.

The report compares mobile use from the fourth quarter of 2015 to the same period the year before. It found that shoppers are using mobile devices, particularly smartphones, to assist with in-store sales more frequently than for online shopping.

Roughly 72 percent are researching an item or checking prices on a smartphone before buying. Store locators are popular with 60 percent of smartphone users, and 55 percent are using mobile coupons.

Reviews are popular with slightly more than half of all mobile device users and 44 percent of smartphone users use digital lists while shopping....

Jeff Domansky's insight:

Marketers, check out these key Nielsen stats:

  • 37% of shoppers start on mobile
  • 72% are researching or checking prices on smartphone
  • 60% are looking for locations.
  • 55% are using mobile coupons.
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Dismissing the cord-cutter myth

Dismissing the cord-cutter myth | Public Relations & Social Media Insight | Scoop.it

When cable TV subscriptions in the U.S. peaked in 2012 — and 97.6 million Americans paid to watch television delivered via cable — it seemed the traditional media supply chain was stronger than ever. Since then, however, cable subscriptions have steadily declined each year.

The usual culprits blamed for this decline are the streaming services, like Netflix, Hulu, Amazon Prime, and HBO Go. A recent report from MoffettNathanson Research found that 81 percent of adults under 35 have a Netflix subscription. Additionally, millions of Americans are watching television from their smartphones or other handheld smart devices, which makes app-based services convenient choices.

The story goes, “Cord-cutters are canceling their cable services and going over-the-top, therefore it’s the demise of the television business as we know it.”

This premise is wrong. Here’s why: The consumer has their own definition of TV.

To start, we should clarify that consumers now perceive “TV” as content, not as content delivered through a linear hardware box in their living room. HBO, Netflix, Amazon, Hulu, Buzzfeed — consumers don’t care about where content derives, they only care that it’s quality....

Jeff Domansky's insight:

This is a thoughtful look at television, TV content and the future of content on devices. Recommended reading for marketers.  9/10

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This chart shows how Amazon is totally crushing its retail competitors

This chart shows how Amazon is totally crushing its retail competitors | Public Relations & Social Media Insight | Scoop.it

Big box retailer stocks are getting hit hard Wednesday, following Macy's dismal earnings report.

Macy's shares are down 13%, while some of the largest retailers like Sears, Target, and Nordstrom all dropped by at least 5% during the day.

Amidst all this, Amazon, the online retailer that just opened its first physical store last year, is trading at an all-time high, reflecting a clear shift in consumer behavior.

The growth of online shopping is nothing new. But this chart that compares the 12-month stock movement of Amazon, Walmart, Macy's, Target, and the retail index fund "XRT" clearly illustrate the online retailer's growing dominance in this space:...

Jeff Domansky's insight:

Retailers online and off-line struggle while Amazon crushes it.

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Arnaud Dubois's curator insight, May 15, 12:21 PM
Amazon's services are in constant evolution. Its growth is surely not threatened for the moment, on the contrary! Its innovative status is crushing its competitors and in the near future they'll maybe be the major retailer in the world, if they continue like this.
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RetailWire Discussion: Study: E-commerce is eroding retail profitability

RetailWire Discussion: Study: E-commerce is eroding retail profitability | Public Relations & Social Media Insight | Scoop.it

A study from HRC Advisory finds that operating earnings as a percent of sales has declined by up to 25 percent for retailers due in part to a shift from in-store to online sales. The high cost of fulfilling e-commerce and omnichannel transactions also took its toll.

As part of the study, HRC analyzed the financial data of department stores, luxury, specialty apparel, beauty and off-price retailers as well as interviewing 15 c-level retail executives to gain their perspectives.

The study found that investments made in supply chain upgrades, digital marketing, IT, variable logistics costs and managing a high level of online returns generated incremental SG&A costs of two to three percentage points of sales. At the same time, real estate and wage inflation as well as declining in-store sales are resulting in a one to two percentage point reduction in physical store profit contributions....

Jeff Domansky's insight:

E-commerce is helping erode retail profitability according to research from HRC Advisory. Not great news for bricks and mortar stores.

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Instagram's New Logo Is a Travesty. Can We Change It Back? Please?

Instagram's New Logo Is a Travesty. Can We Change It Back? Please? | Public Relations & Social Media Insight | Scoop.it

Instagram unveiled a new logo Wednesday, and it may well go down as one of the biggest design fails of the year.


The brand's famous skeuomorphic icon, a virtual representation of a physical camera, was beloved almost universally, and is one of the most instantly recognizable logos in tech. For some reason, Instagram felt it was dated. It was "beginning to feel, well… not reflective of the community, and we thought we could make it better," Ian Spalter, head of design at Instagram, writes in a Medium post (which also goes into its new, broader visual identity).


The ellipsis in that sentence is telling. It seems to indicate a confusion of purpose. If only the ellipsis had turned into a real pause—and they'd put on hold this instinct to ditch the key symbol of the brand's personality.


As often happens with logo redesigns, Instagram goes into great detail about the creative decisions that went into this one. The brand says it started off trying to "modernize" the original mark. That produced a "brighter, flatter option" that wasn't working. So, they began an effort to work the rainbow and camera lens into a different mark entirely—hoping to produce "a more modern app icon that strikes a balance between recognition and versatility."...

Jeff Domansky's insight:

Love it or hate it? What do you think of the new Instagram logo?

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US: To counter mass customer exodus, Chipotle turns to loyalty | The Wise Marketer

US: To counter mass customer exodus, Chipotle turns to loyalty | The Wise Marketer | Public Relations & Social Media Insight | Scoop.it

What's a little e coli among friends? That's the question US fast-casual dining chain Chipotle will soon be asking its best customers. After publicly eschewing the idea of launching a customer loyalty programme last year, Chipotle executives said on an earnings call last week that they aim to stem the flood of frequent diners abandoning the chain with - wait for it - a loyalty programme. Though the programme is likely to be temporary, Chipotle hopes it will reignite customer passion for bowls and burritos. The problem: Chipotle executives still seem to display a fundamental misunderstanding of the purpose of loyalty programmes.

The announcement was one of the only positives in an earnings call that can only be described as apocalyptic: same store sales fell nearly 30% in the first quarter of 2016 and the company posted a net loss of $26.4 million. The company has tried everything to pull out of the free fall: giving away millions of free burritos, BOGO offers, national advertising campaigns; nothing has worked. Money quote from reporter Virginia Chamlee over at eater.com:

"The aim is to target the most loyal Chipotle consumer — i.e. the one who visits 25 or more times per year. The company saw the largest declines among its top loyal (25+ visits a year) and its 'light' consumers (those that visit two to five times per year). Noting the decline in visits amongst its once most-loyal customers, [Chief Marketing and Development Officer Mark] Crumpacker said the company would love to get that 'habit' back up. "We do believe it's beneficial to us to get people back in the habit of visiting Chipotle [as often as they used to]."...

Jeff Domansky's insight:

Will a new loyalty program bring customers back to Chipotle after the E. coli crisis?

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Ad tech is having a premature midlife crisis - Digiday

Ad tech is having a premature midlife crisis - Digiday | Public Relations & Social Media Insight | Scoop.it

In the Gartner hype cycle, advertising technology is firmly stuck in the “trough of disappointment.”

This is, in many ways, patently unfair. The shift from manual and inefficient ad buying practices to automated and data-driven ones is a no-brainer. There’s little doubt that automation will play an ever-larger role in advertising. Yet ad tech in 2016 is a victim of its own success. Few people fight its ascendency, but nagging questions have arisen based on outsized expectations.

Talk to brands and publishers, and the formulation is basically the same. There are plenty of tech vendors but not enough standards, driving marketer frustration to an all-time high. Consumers don’t trust ads, as evidenced by the rise of ad blocking. Meanwhile, venture capitalists are pouring less money into ad tech.

Too much complexity
The LUMAscape lays bare the sheer amount of fragmentation in ad tech: “There are too many vendors claiming they do too many things for too many people. It’s turned ad tech into a commodity market,” said Brian Ferrario, vp of marketing at programmatic ad company Drawbridge.

Jeff Domansky's insight:

According to the Gartner hype cycle, ad technology is stuck in the "trough of disappointment." What an interesting read from Digiday. 9/10

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App's 'Commercializer' Turns Any Boring Classified Ad Into a Big-Budget Blockbuster

App's 'Commercializer' Turns Any Boring Classified Ad Into a Big-Budget Blockbuster | Public Relations & Social Media Insight | Scoop.it

Big-budget advertising used to be the exclusive province of, well, brands with big budgets. But no more. Now, thanks to classifieds mobile app letgo, anyone can sell any old piece of junk with a commercial that will knock a buyer's socks off.


Letgo and agency Crispin Porter + Bogusky just introduced the "Commercializer." It's an ingenious addition to the second-hand selling app that takes whatever you're trying to offload and seamlessly inserts it—using motion blur, image blending, motion tracking, color correction and rotoscoping technology—into one of four comical, big-budget ad parodies.


You choose a theme—'80s action-movie trailer, home-shopping segment, prescription-drug ad or overwrought perfume spot. Then, the Commercializer scrapes your letgo profile and specific listing to integrate the item you're selling, its description and price into an amusing ad that you can share with friends. ...

Jeff Domansky's insight:

Cool concept!

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How Media Consumption Habits Are Changing

How Media Consumption Habits Are Changing | Public Relations & Social Media Insight | Scoop.it

Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte. The report was based on data conducted in November 2015 of 2,205 consumers in the United States.


The researchers examined the media consumption habits of four generations: Millennials (born between 1983 and 2001); Generation X (1966-1982); Baby Boomers (1947-1965), and Matures (prior to 1947). More than half of all US consumers, and three-quarters of Millennials, watch movies and TV shows via streaming on at least a monthly basis, the researchers found.


Other key insights from the report: 


- 70% Americans binge-watch television content, viewing an average of five episodes at a time.


- 90% of US consumers say they multitask while watching TV.


- Nearly three quarters of Millennials age 19-32 say they are more influenced in their buying decisions by social media recommendations than TV ads.


- Social media sites have surpassed television as the most popular source of news for Millennials....

Jeff Domansky's insight:

Millennials love streaming online video rather than watching live TV says Deloitte.

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rodrick rajive lal's curator insight, April 21, 12:06 AM
Media consumption habits are changing and fewer people watch TV these days. As a corallary to this, it is becoming clear that social media is gaining popularity over TV. Consumers are more likely to be influenced by advertisements they come across on online socia media than advertisements that appear on TV. Social media sites are overtaking TV as a source of information, and entertainment.
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37 Visual Content Marketing Statistics You Should Know in 2016

37 Visual Content Marketing Statistics You Should Know in 2016 | Public Relations & Social Media Insight | Scoop.it

This past year, we've seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Twitter, Instagram, and Pinterest. At the same time, both video and infographics have become powerful tools for brands looking to communicate more easily with their readers.

To help you keep pace with these trends, let's take a look at some statistics that demonstrate the impact visual content has on reach, engagement, and sales....

Jeff Domansky's insight:

This is absolutely essential reading for PR, marketing and social media pros.  10/10

 
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Why images might be ruining your website - The Creative Edge

Why images might be ruining your website - The Creative Edge | Public Relations & Social Media Insight | Scoop.it

Fun fact of the day: the human brain processes imagery 60,000 times faster than text. Despite this, we’re still seeing lots of professional sites whose only image content is their header and ads.

Visual spectacles like Tumblr and Pinterest are simply taking advantage of how the human brain works, making them not only extremely popular but also significantly more engaging than your average blog.

Don’t get me wrong, people are clearly using visual elements. The larger problem is that a lot of people aren’t investing in their image content because they either think their copy is good enough or they really don’t realize they’re costing their site.

Finding the best visual content for your site starts with understanding how powerful an image is, acknowledging your mistakes and finally moving in the direction to make better image choices....

Jeff Domansky's insight:

Got pictures? How about using them better?

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This one tool can lure shoppers to a new brand or retailer

This one tool can lure shoppers to a new brand or retailer | Public Relations & Social Media Insight | Scoop.it

Brand loyalty is important to retailers, but one tool can lure loyal shoppers away to other establishments.

Coupons are still one of the most effective tools to attract customers away from brands and retailers to which they are loyal, according to a report from Valassis.

Furthermore, coupons are just as influential among average consumers as they are among brand loyalists:

  • 84% of all consumers (not including brand loyalists) would likely switch stores in order to capitalize on weekly specials, compared to 82% of brand loyalists.
  • Coupons would lead 82% of all consumers to purchase a product from a brand they would not otherwise, compared to 78% of brand loyalists
  • 85% of all consumers would purchase a new product because of a coupon, compared to 84% of brand loyalists....
Jeff Domansky's insight:

Coupons are still a powerful influence with the ability to move consumers from one brand to another with the right deal.

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