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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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What Gen Z Wants From Brands

What Gen Z Wants From Brands | Public Relations & Social Media Insight | Scoop.it
Some might choose to tackle the Gen-Y demographic and wait on learning more about Gen Z, and others might just group these audiences together and figure they’re killing two marketing birds with one stone. But Deep Focus’ latest Cassandra Report, Gen Y and Gen Z want very different things from brands, and now that people who are a part of Gen Z are making independent purchasing decisions, that distinction is very important....
Jeff Domansky's insight:
There's a new generation with buying power on the loose. Here's what they want for you.
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Top 10 Must-Follow People on Twitter: CMO Edition

Top 10 Must-Follow People on Twitter: CMO Edition | Public Relations & Social Media Insight | Scoop.it
So who should CMOs follow on Twitter?

The study examined the people most influential with CMOs on Twitter, including who is retweeted and who is mentioned the most. While either group could be described as “must follow” for CMOs, I decided to go with the “retweeted most” list. In my mind, it indicates the folks CMOs are actually following and engaging with on Twitter.

Here are 10 people every CMO should follow on Twitter
Jeff Domansky's insight:

Great list of marketing leaders to follow on Twitter.

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What One Factor Converts Ecommerce Visitors Into Buyers?

What One Factor Converts Ecommerce Visitors Into Buyers? | Public Relations & Social Media Insight | Scoop.it

Once a visitor visits your ecommerce store they have already demonstrated commercial intent. Now it’s your turn. Are your offers and messages targeted to take advantage of that warm lead and convert them into buyers?


In his book Influence: The Psychology of Persuasion, Dr. Robert Cialdini discusses six psychological pressures that influence consumers in that critical moment of decision, whether to pull the purchasing trigger or not. Inspiring potential customers boils down to one key element: persuasion and how skilled you are at pulling it off. According to Dr. Cialdini, here are the six factors that motivate customers to say yes to your brand....

Jeff Domansky's insight:

If you really want your new store brand to stand out to ecommerce consumers there is one practice you can’t ignore. Recommended reading.  9/10

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Reinventing the Agency Around One Principle

Reinventing the Agency Around One Principle | Public Relations & Social Media Insight | Scoop.it

As the CEO of Momentum Worldwide, a nontraditional agency that spans all facets of creative, media and ideation, Chris Weil knows how difficult invention can be. After all, he is credited with coining the term "phygital," which describes the increasing connection between the physical and digital world around us. Weil strives to bring what he calls a "total brand experience" to such clients as American Express, the U.S. Army and Microsoft.


It's one reason he was selected to serve as a judge for this year's Project Isaac Awards. In that spirit, Weil was asked to share his thoughts on invention. Interestingly, he expresses a desire to completely reinvent the agency structure from being execution-based to being growth-based. And he offers his thoughts on the difference between creativity ("inspired") and invention ("brave")...

Jeff Domansky's insight:

The future of agencies is all around "brave invention."

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Digital Marketing Lexicon - the truth behind nine buzzwords - diginomica

Digital Marketing Lexicon - the truth behind nine buzzwords - diginomica | Public Relations & Social Media Insight | Scoop.it

Being a marketer has kept me on my toes and has continually challenged me to grow. When I see new faces in the industry, I encourage them to embrace their jobs with an open mind. Things change quickly, and as a result, context is king.


What meant or felt like one thing five years ago means something very different today, and I know those definitions and applications will only continue to evolve with each customer Sailthru works with. Here are nine examples....

Jeff Domansky's insight:

Digital marketing buzzwords are not only over-used, they are misleading. Sailthru's Cassie Lancellotti-Young reveals truth behind nine marketing buzzwords.

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The 6 Best Marketing Ideas I Have Ever Heard | Inc

The 6 Best Marketing Ideas I Have Ever Heard | Inc | Public Relations & Social Media Insight | Scoop.it

You never know what you are going to be asked when you go around the country flogging a book. My favorite question thus far: "What are the best marketing ideas you have ever heard?"


My response....

Jeff Domansky's insight:

See if these fresh marketing ideas will work for you.

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Why These 9 Companies Choose Transparency

Why These 9 Companies Choose Transparency | Public Relations & Social Media Insight | Scoop.it

Within the last couple of years, you are now starting to see actual companies sharing their revenue numbers and many other things (likeemployee’s salaries). Often times, these sorts of posts are the most read. It attracts readers of all kinds, not necessari,ly just potential customers.


Some of the companies doing this are venture backed, and some are bootstrapped. It’s what makes them fun to read. You see a diversity of tactics and strategies being implemented based on what stage they are in.Here is a list of companies providing regular revenue reports that are worth the read, along with a quote from their founders about why they do it....

Jeff Domansky's insight:

Transparency is a hotly contested topic in the tech world. Here, nine CEOs explain why they've chosen to go transparent Extreme or just the new "normal" in the future?

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B2C Marketers Speak—5 Predictions About the Future of Marketing

B2C Marketers Speak—5 Predictions About the Future of Marketing | Public Relations & Social Media Insight | Scoop.it

In a world where everyone is always connected, always on-the-go and always demanding a personalized experience, the traditional mass marketing strategies of billboards and TV ads don’t hold the same weight with consumers.


And with nearly 3,000 marketing messages bombarding consumers’ screens every day, it comes as no surprise that two-thirds of the consumer marketers surveyed (67%) feel that they need to rethink their tried and true marketing strategies in order to break through the noise. Here’s a look at how consumer marketers see the future of marketing:...

Jeff Domansky's insight:

Marketo takes a look at the future of marketing.

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CIM Academy's curator insight, March 25, 5:39 AM

What is the future of B2C marketing? This research shows the views of professional marketers.

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Top 4 Factors That Influence Someone To Purchase

Top 4 Factors That Influence Someone To Purchase | Public Relations & Social Media Insight | Scoop.it

The reason that consumers may purchase your product or services really boils down to 4 different factors. These include cultural factors, social factors, psychological motivations and personal motivations. If you think hard enough, every purchase you have ever made has come from one or a combination of these factors. Now lets take a deeper look into each of these factors and how they may relate to inbound marketing....

Jeff Domansky's insight:

Want to know what you should be paying attention to in your marketing? Pay attention to influencers.

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Nikol Hristova's curator insight, April 7, 6:47 PM

I decided to curate this article because it gives some factors about what influences people to purchase online instead of using the ads in the newspaper. Of course the social factors, as it says, are really important, because online you can find broad information about the product you would like to purchase. The psychological factor plays huge role also, because online everything seems more colorful and catchy than a regular ad in the newspaper. 

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9 Psychology Triggers with Actionable Tips to Improve User Experience on Your Website

9 Psychology Triggers with Actionable Tips to Improve User Experience on Your Website | Public Relations & Social Media Insight | Scoop.it

More the choices and features on your website and web application, the tougher it gets to understand your interface, therefore limit the number of choices for a better user experience. This results in higher user satisfaction and lesser bounce rates.


Strip all the non-essential features and elements from your website and mobile application. Think from a consumer’s perspective on different usability environments.


Are you asking too much information too soon on your website? Can the navigation be made simpler and clearer?’ Remove all the unnecessary options along a user’s journey....

Jeff Domansky's insight:

Simpler is better. Every time.

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Marco Favero's curator insight, March 12, 3:40 AM

aggiungi la tua intuizione ...

Romain MAZUIR's curator insight, March 13, 3:41 AM

9 Psychology Triggers with Actionable Tips to Improve User Experience #H2MWP

SageRave of Get Custom Content's curator insight, March 13, 12:01 PM

Good tips to consider. The next time you see a commercial, cruise a website, or read an ad, think about this article!

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A Startup Positioning Template | Rocket Watcher

A Startup Positioning Template | Rocket Watcher | Public Relations & Social Media Insight | Scoop.it
In my opinion a better way to capture positioning would be to bring the elements together into something that I could stick on the wall and refer to often. I’ve usually used a “canvas” – like structure to capture positioning that looks something like this:
Jeff Domansky's insight:
The traditional positioning statement taught in marketing classes is awkward for startups. This is a canvas-style template for startup positioning.
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Yet More Evidence Women Are Smarter

Yet More Evidence Women Are Smarter | Public Relations & Social Media Insight | Scoop.it

What's important to understand about attribute framing is that it's entirely irrational and easily bleeds into stupid decision making.


Taking the soap example, consumers might favor soap sold as "95% Pure" over soap sold as "Only 1% Impure" even though the latter is the superior product. That's why advertisers and marketers can (and do) use attribute framing to create preference for inferior products.


So here's the kicker. The study unexpectedly revealed that male great apes were more susceptible to attribute framing than females. In other words, men are more likely than women to make an irrational (i.e. dumb) decision based upon attribute framing....

Jeff Domansky's insight:

Apes and my wife agree: women are smarter .

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5 Visual Storytelling Tips To Power Your Content Marketing On Facebook

5 Visual Storytelling Tips To Power Your Content Marketing On Facebook | Public Relations & Social Media Insight | Scoop.it
Since decades, it has been a powerful state-of-the-heart method of communication that strikes the right emotional balance. Instead of relying on a block of text, visual storytelling follows ‘show, don’t tell’ approach which results in greater engagement, traffic, and sales.


Check out these statistics:
1. Photos and images are the most important element in optimizing social media posts.
2. 93 percent of the most engaging Facebook posts include images 
3. Videos on Facebook are shared 12 times more than text posts and links combined.


As a result, integrating story-depicting visuals into the content you post on Facebook will increase consumer interactions, even if your target audience are short on time....

Jeff Domansky's insight:

Once again we learn how important visuals are in storytelling.

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10 Scientific Findings to Boost Your Marketing Strategy

10 Scientific Findings to Boost Your Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

The reality is that there are so many messages being thrown at consumers every second of every day that individual voices have a tough time cutting through the noise.That, coupled with the fact there are now 4 million Google searches a minute, marketers really need to be in the right place at the right time.Luckily, countless studies have revealed interesting insights into consumer behavior that are invaluable in the race to gain market share.We’ll talk about 10 of them....

Jeff Domansky's insight:

Want to improve your marketing? Here are 10 scientific findings that can help you boost your marketing efforts

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CIM Academy's curator insight, April 10, 3:54 AM

Understanding customer behaviour is key and this article outlines a few important steps to help you deploy your marketing strategy.

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Consumer Brand Squeeze: What Marketers Need to Know | PunchTab

Consumer Brand Squeeze: What Marketers Need to Know | PunchTab | Public Relations & Social Media Insight | Scoop.it

Brand Marketers need to be laser focused on engaging current consumers, and start concentrating on retention for growth.  It is not enough to rely on traditional media, assuming that TV impressions will bring in sales. In my time as a consultant for PunchTab, I’ve seen how brands can successfully engage their current consumers beyond traditional outlets — letting those consumers become advocates for their brands. Here are my prescriptions....

Jeff Domansky's insight:

Digital marketers need to work on new solutions including high level awareness and engagement.

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Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans

Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans | Public Relations & Social Media Insight | Scoop.it

Here's a fun way for brands to dole out product samples. As part of its sponsorship of this weekend's NCAA Men's Final Four competition, Coke Zero and Ogilvy & Mather installed a "drinkable billboard" that shoots soda through a massive straw into a public drinking fountain.


The 23,000-pound novelty is in White River State Park in Indianapolis, where the games are taking place. Coke Zero flows through 4,500 feet of straw to spell out "Taste It." Then the liquid travels from the bottom of the billboard to a sampling area with six fountain spouts where people can taste the soda....

Jeff Domansky's insight:

Epic creativity!

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Rich Becker: Customer Loyalty Is Hardwired Into Customer Experience

Rich Becker: Customer Loyalty Is Hardwired Into Customer Experience | Public Relations & Social Media Insight | Scoop.it

Enrollment levels in customer loyalty programs may have reached an all-time high, but that doesn't mean all loyalty programs are created equal or that all customers are equally loyal.


According a study recently released by Bond Brand Loyalty, as many as one-third of all loyalty program participants wouldn't remain loyal to the brand if it weren't for the program.Some executives might not care beyond the surface sales data, but expect that sentiment to change in the near future.


Customers are becoming more selective about loyalty programs despite having increased their enrollment from 10 in 2014 to 13 in 2015. Mostly, they want to avoid spam-centric programs that push out content and opt in to those that truly listen and understand their customers....

Jeff Domansky's insight:

Is it loyalty or is it brand? Good read for marketers from Rich Becker.

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Marketing is broken. Bring on context.

Marketing is broken. Bring on context. | Public Relations & Social Media Insight | Scoop.it


We have to face the truth about marketing today. It is fundamentally broken. Those in the business know the stats. Our research indicates only 0.1% of display ads are clicked on, yet  comScore SCOR -1.14%’s Digital Future In Focus report for 2013 reports in the U.S. alone 5.3 trillion of them were served last year, primarily paid for by clicks. Email marketing, largely seen as the most cost-effective marketing channel sees a vast majority of its email go un-opened, let alone clicked-though. Direct mail has response rates in the low single digits and continues to fall.  And even TV can no longer hold the attention of a consumer long enough to deliver a commercial to them, with Millward Brown Digital reporting 78% of consumers accessing second screens while they watch (or cut the cord and stream on their phone or tablets).


The answer to improving marketing results today seems to be ‘do more of it’ rather than do it smarter. And let’s be honest about the tactics. Many marketers do not routinely use even basic segmentation and targeting of advertising today. Look-alike targeting based on demographics and sites-visited is about as sophisticated as it gets in most cases. And the result? According to a recent Aima Institute study over half of consumers now “take steps to actively avoid brands.” Consumers are tuning out. We all have. Instead of seeing something relevant, we are bombarded by weapons of mass distraction....


Jeff Domansky's insight:

Marketing is Broken. Bring on Context.

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Online Trends: Luxury Brands Hierarchical Pyramid

Online Trends: Luxury Brands Hierarchical Pyramid | Public Relations & Social Media Insight | Scoop.it
According to HSBC managing director Ewan Rambourg who wrote a book The Bling Dynasty, ultra high brands bought are actually more important than the level of money " Rambourg created a brand pyramid to show how major brands range in accessibility from everyday luxuries like Starbucks to ultra high end luxury like Graff diamonds which costs above $50,000. Brands like harry Winston, Pateke philippe and Breguet makes the below $50,000 club....
Jeff Domansky's insight:
Have a look the Hierarchy Pyramid of the top Luxury Brands.
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Nansen blog: Digital consumers don't experience what we expect

Nansen blog: Digital consumers don't experience what we expect | Public Relations & Social Media Insight | Scoop.it

A new eConsultancy Digital marketing report about what consumers find really important online vs. what we as an agency finds important contained some groundbreaking facts.


Our view of the consumers’ digital experience doesn't always correlate with their own.


Especially the -70% factor regarding how consumers request "information about your account" support and the -65% difference regarding the importance of "account details" is remarkable. Integrity aside, a digital solution never seems to become too relevant for users. Worth keeping in mind....

Jeff Domansky's insight:

These social media gaps between business and consumers are very important to understand for better marketing results

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SageRave of Get Custom Content's curator insight, March 24, 1:32 PM

Useful data, if you can digest it!

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Marketers Tricked SXSW Tinder Users With A Chatbot | TechCrunch

Marketers Tricked SXSW Tinder Users With A Chatbot | TechCrunch | Public Relations & Social Media Insight | Scoop.it

There are a few universal truths in online dating: most photos are carefully staged, most profiles are slightly puffed-up, and most people on them (and this is clearly fast-changing) are actually human.Until some unlucky Tinder users spotted Ava.


A company promoting the movie Ex Machina created a fake account, Ava, with a photo of the star of the movie. Ava is an AI in the film and presumably she wants to get down. Unsuspecting men and women swiped to make a match and Ava, in a cross between cheesy AI and Eliza, asked a few pertinent questions including “Have you ever been in love?” and “What makes you human?”


Normal users assumed they were talking to a human but they were actually talking to a bot. In the end, like the chatbots that now linger on near dead chat systems like AIM, Ava sent her suitors to an Instagram page where they found out that she was all a sham....

Jeff Domansky's insight:

Movie's tender Tinder trap leads to transparency debate. This publicity stunt was playing with fire. Good read. 9/10

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Christina Papazaharias's curator insight, May 12, 1:02 PM

This explains the deception involved with online dating networking very well. Users have no idea who they are talking to, and if they are real, living, breathing, human beings. It is scary entering online dating apps due to the insecurity of knowing who you are talking to. The role of deception, as mentioned in previous posts, is a major contributor to the lack of trust users experience when developing relationships online. Deception does not only happen on online dating sites, but also on social networking sites as well. Twitter, Facebook, Instagram, Snapchat, etc are targeted platforms scammers use to obtain their goal at hand. Fake accounts are sometimes easy to come by and are easily identified, but there are people who overlook the common signs of identity fraud. Education and common sense are two tools users who are involved in online relationships should utilize when trying to asses accounts they deem as being fake. 

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B2B Buyers Respond to an Emotional Connection

B2B Buyers Respond to an Emotional Connection | Public Relations & Social Media Insight | Scoop.it

A commonly held view among B2B firms is that their prospects make selections and purchasing decisions based solely on logic and reason, and are not influenced by emotion the way that B2C purchases are. However, recent research proves otherwise.


The Corporate Executive Board (CEB) partnered with Google to learn what leading marketing teams are doing differently to connect with their customers emotionally and show personal value. From Promotion to Emotion: Connecting B2B Customers to Brands studies 3,000 B2B buyers, marketers, academics, thought leaders and consultants across seven B2B industries and provides thought-provoking insights as to how B2B buyers react to emotional marketing compared to a more functional approach....

Jeff Domansky's insight:

Learn how marketing with emotion rather than logic has impact on consumers.

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The Psychological Trigger That's Confusing Your Customers

The Psychological Trigger That's Confusing Your Customers | Public Relations & Social Media Insight | Scoop.it

Unfortunately, many landing pages overload visitors with information and options. All of the choices end up confusing visitors, which results in fewer customers.


How Not to Confuse Your Landing Page Visitors:

1. Help Visitors Take the First Step

The first rule about not confusing people with too many options is…give them fewer options. Though challenging to some, it is crucial to minimize the number of actions you ask visitors to take on your landing page. The purpose of a landing page is to allow people to start the process and get their foot in the door. It’s where the visitor begins the journey with you, so the fewer choices a visitor has to make on your landing page, the better....

Jeff Domansky's insight:

This post provides a great look at how marketers often paralyze consumers with too many choices leading to poor or no results. Recommended reading. 9/10

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Lenny M Essni's curator insight, March 12, 5:10 AM

A crucial step to consider when doing the webpage structure. Bare essentials are definitely the best. 

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Guy Kawasaki - The Only 10 Slides You Need in Your Pitch

Guy Kawasaki - The Only 10 Slides You Need in Your Pitch | Public Relations & Social Media Insight | Scoop.it

I am evangelizing the 10/20/30 Rule of PowerPoint. It’s quite simple: a pitch should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.This rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc....

Jeff Domansky's insight:

Amen! Recommended reading for speakers, marketers and PR. 10/10

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Why Putting Yourself in the Customer’s Shoes Doesn’t Work | Marketing Hub

Why Putting Yourself in the Customer’s Shoes Doesn’t Work | Marketing Hub | Public Relations & Social Media Insight | Scoop.it

HBR: What kind of customer preferences did you focus on?


In one experiment we asked managers to develop a new car model and choose the features customers wanted. In another we had them decide on a new ad campaign for Rolex. In a third they were asked to set the price for a sandwich at a café. In every case, predictions about what customers wanted matched the managers’ personal preferences more closely when the managers had been primed to be more empathetic.


They were projecting?


Yes, even when the customers were totally different from themselves. In the sandwich experiment, for instance, the customers were students. Completely different people, but the managers still projected their own preferences onto them....

Jeff Domansky's insight:

Fascinating marketing research study and cautionary tale.

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