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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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How The World Would Look If We Could See All The Radiation From Our Cell Phones

How The World Would Look If We Could See All The Radiation From Our Cell Phones | Public Relations & Social Media Insight | Scoop.it

If you’re reading this, you’re likely bathed in several channels of cell phone radiation at once. But while we can spot cell phone towers and antennae, the waves themselves remain invisible. Following up on a project to visualize what Wi-Fi might look like in cities, artist-researcher Nickolay Lamm has imagined what cell phone radiation would look like if emitted as waves of light.


Lamm worked with eight academics and engineers to verify that the images we’re looking at are accurate representations of cell phone radiation. Like radio, cell phones rely on radio frequency waves, which emit low-energy radiation. Unlike ionizing radiation--released by higher-energy gamma rays, x-rays, and ultraviolet rays--exposure to cell phones’ non-ionizing radiation has not been proven to cause serious damage to living tissue

Jeff Domansky's insight:

Stunning and possibly concerning photographs are worth a lock. Recommended reading. 9 / 10

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Tahar Mehenni's curator insight, December 12, 2013 12:04 PM

Un nouveau reseau d'affiliation sera lancé probablement à la fin des fêtes de fin d'année. Il propose une offre interessante à saisir sur ce lien: www.unkube.com/tadjer.

Kwang Hyun's curator insight, December 13, 2013 12:32 AM

This is just an interesting sight that if we would see how many cell phones we use daily, it can cover the whole world multiple times. It was very interesting to see. It is pretty crazy how we are involved with techoniogies now.

rodrick rajive lal's curator insight, December 13, 2013 1:12 AM

We are bathing in a deadly cocktail of radiation! No wonder it is like being at the receiving end in a microwave oven. Radiation can alter our DNA, and cause mutations to happen! Mutation may be defined as accelerated evolution in layman's terms! Increasing cases of cancer, pshyco-neural complications, birth defects, you name it, all these can be aggravated by this deadly exposure to radiation! No wonder we are so obsessed with technology that we are ready to ignore all those emissions all for the sake of comfort! This is an article that is simply laying bare the facts!

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Three Unpublished J.D. Salinger Stories Leak Online

Three Unpublished J.D. Salinger Stories Leak Online | Public Relations & Social Media Insight | Scoop.it

Three unpublished stories by the famously reclusive American writer, J.D. Salinger, have leaked online after appearing on an eBay auction.The auction, which ended Sep. 23, 2013, advertised a book containing three stories, titled "Untitled or Paula," "Birthday Boy," and "The Ocean Full of Bowling Balls". The first two stories are dated 1941 and 1946, respectively, while the third one doesn't have a date....

Jeff Domansky's insight:

A Perfect Day for Bananafish and JD Salinger fans.

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9 Lean Budget Tips: Run A Business For Less Than You Spend On Coffee

9 Lean Budget Tips: Run A Business For Less Than You Spend On Coffee | Public Relations & Social Media Insight | Scoop.it

Running a successful online business using free or low-cost tools can be done.Running an online business can be extremely rewarding—and massively expensive. But just because your friends and colleagues are using fancy tools and programs and have big budgets, doesn’t mean you have to, too. Some will even say you need the latest and greatest “Must Have” tools to be successful. I’d like to prove them wrong. Here’s how to run your business on a lean budget...

Jeff Domansky's insight:

9 smart tips on how to run your online business inexpensively.

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Successful Entrepreneurs Do One Thing Really Well

Successful Entrepreneurs Do One Thing Really Well | Public Relations & Social Media Insight | Scoop.it

Twitter, Instagram, and online shopping site Polyvore all succeeded by doing one thing extremely well, writes Daniel Roberts.


Zeroing in on one idea and executing it exceptionally is the key to entrepreneurial success, argues Roberts in "Zoom: Surprising Ways to Supercharge Your Career." You don't need a complex, multifaceted idea to succeed in today's market, Roberts argues. Just pick one thing, and do it better than everyone else....

Jeff Domansky's insight:

I liked this profound reminder of simplicity.

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Why is the future of Content Marketing in 2014 so damn boring? - idio

Why is the future of Content Marketing in 2014 so damn boring? - idio | Public Relations & Social Media Insight | Scoop.it

Across the twenty or thirty I’ve scoured in the past day or so, the usual suspects appear. In 2014, we are going to see brands “do more native ads”, “Editorial homepages” and curiously uninformative infographics.


To be blunt: the future of content marketing in 2014 looks exactly like content marketing did in 2013. And 2012. And 2011.


Boring. Bloated. Samey. Uninspiring. Lumpen....

Jeff Domansky's insight:

Time to change the content marketing paradigm

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5 big ways behavioural economics is changing traditional marketing

5 big ways behavioural economics is changing traditional marketing | Public Relations & Social Media Insight | Scoop.it

To be truly successful in marketing and advertising, we need to understand human motivation and behaviour at a deep level so that we are more able to influence it. Yet the marketing industry has clung to the same frameworks for modelling the ways that people evaluate information and make decisions for decades.


That picture is changing quickly as thinking from the worlds of economics and psychology creep into marketing. A discipline called behavioural economics, in particular, is challenging many of our old assumptions and helping us to think about how our customers behave in totally new ways...

Jeff Domansky's insight:

Valuable post with fresh thinking about traditional marketing bias and how to useuse it to your advantage.Recommended reading.  9/10

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This So-Called Digital Life: Re-Evaluating the Value of Social Media - Brian Solis

This So-Called Digital Life: Re-Evaluating the Value of Social Media - Brian Solis | Public Relations & Social Media Insight | Scoop.it

...I often feel alone when I’m not connected or that I’m missing out when I read the updates of my friends. It makes me rethink my priorities in ways that wouldn’t be the most productive…at least by yesterday’s standards. Should I have joined them? Maybe getting out would be just what I needed. Again, I know I’m not alone.


I’m not addicted. I’m not in need of a digital intervention or digital detox. I intentionally live this connected lifestyle because I find value more times than not. It’s a choice. But, still I wonder. I wonder if the value I get out of my interaction across a dizzying array of networks is right or simply right in the absence of discovering alternative value or utility....

Jeff Domansky's insight:

Really thoughtful post from Brian Solis as he explores the need for balance in a digital universe.

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Most Content Is Crap | Social Media Today

Most Content Is Crap | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Nearly every company, especially in B2B, now practices some form of content marketing. Most of it's garbage, junk—crap. How can you possibly succeed amidst today's deluge of crappy content?


... So what’s with the crappy attitude?


Hang with me. The future’s bright. But here and now, I want to impress something important on you…


Content marketing is not your secret weapon anymore. You might be podcasting, publishing newsletters, offering eBooks, posting videos, etc. Surely, you’re blogging and sharing your stuff with social media.Good for you. These are smart strategies to get discovered online and build relationships. You get that.


But do you get this? Everyone else is doing it too. Seriously, in the recently published research report by Content Marketing Institute and MarketingProfs, it says 93% of B2B companies are active in some way, shape or form in content marketing....

Jeff Domansky's insight:

Barry Feldman says it's getting very crowded in the content world. In factfact, he says most content marketers are producing crap and risk dismal failure without shaking up their approach to producing better content. Read on for some inspiration on how to get your content mojo working. Recommended reading for PR, marketing and content marketing pros.  9/10

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7 ridiculously clever ways to advertise - Mainstreethost Blog

7 ridiculously clever ways to advertise - Mainstreethost Blog | Public Relations & Social Media Insight | Scoop.it

There are two kinds of advertisements: ads that blend in, and ads that captivate our attention. I’ll be taking this opportunity to focus on the latter category.


These are the head-turners that leave us with an unexpected smile. They’re the ads we don’t see every day, and the ones we applaud for their raw creativity and clever execution.


So take a gander at some of the best advertising methods I’ve come across, and add your thoughts at the end if I’ve missed anything noteworthy....

Jeff Domansky's insight:

Inspired advertising, great ideas and fun reading.

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Your social media obsession won’t make an enduring mark on the world

Your social media obsession won’t make an enduring mark on the world | Public Relations & Social Media Insight | Scoop.it

Roughly 40,000 years ago, our ancestors made the earliest known cave painting in northern Spain. Their dots and stenciled handprints eventually gave way to fancier forms of communication like writing, which arose in ancient Mesopotamia around 3,200 BC. Paper, first invented by the Chinese in 105 AD, combined with writing, became the king of content storage for roughly 1,900 years.


Today, digital repositories of knowledge replace the physical.But here is irony: That 40,000 year old cave painting in Spain has survived and probably will survive for much longer than anything you write on Facebook, Twitter, and the majority of other social media sites. As far as technology has come, it may in fact be worse at preserving content in a way that matters....

Jeff Domansky's insight:

What a delightful find and enjoyable read. Exploring centuries of writing and sharing ideas, and wondering whether content goes to Twitter and Facebook to die?

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MTD's comment, October 14, 2013 5:00 AM
Good to get a sense of perspective here; we are impermanent. Even our most enduring cultures are mere scratches. And our current obsessions will not become history just because they consume us today. Does that make them worthless? No. Whole lives are invested here. But that perspective needs to be borne in mind.
Natalie den Engelse's curator insight, October 14, 2013 5:18 AM

Interesting viewpoint =>#social media content has no more permanence than the wave a pebble makes upon dropping into the river. Enjoy while it last :)

 

MTD's curator insight, October 14, 2013 5:58 AM

Let's be clear - social media has always existed. All media is social. And as this lesson from history makes plain, we need to understand that our communication is temporary. What we make of it, however, and the effect we have on the world through it, can live on. 

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13 Memorable Quotes From Jab, Jab, Jab, Right Hook

13 Memorable Quotes From Jab, Jab, Jab, Right Hook | Public Relations & Social Media Insight | Scoop.it

Jab, Jab, Jab, Right Hook (HarperBusiness, 2013) by Gary Vaynerchuk Gary Vaynerchuk's new book will help you rethink how you market and sell to your customers.


Vaynerchuk has a lot of credibility in the social media space, with three books now and a growing consulting company called VaynerMedia, which has Fortune 500 clients such as GE and the New York Jets. The main message in the book, and his mantra, is that you need to emotionally invest in your customers for them to care about you. If you sell too hard on social media, people will ignore you, but if you support your community, they will want to do business with you. After reading the entire book, the following thirteen quotes really stood out to me:

Jeff Domansky's insight:

A quick review and 13 memorable quotes to get you started in Vaynerchuk-think...

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What is The "Internet of Things"? | b2bmarketing.net

What is The "Internet of Things"? | b2bmarketing.net | Public Relations & Social Media Insight | Scoop.it

... You’re driving along the road. An engine warning light appears on your dashboard, you take your car to a service centre where the mechanic plugs in diagnostic equipment and corrects the engine’s timing. That’s M2M.


You’re driving along the road. A sensor constantly transmits engine management data to a computer that detects a timing anomaly and instructs the car’s onboard computer to improve the engine timing. You don’t even know it’s happening. You just keep driving. That’s the Internet of Things.


That’s one example. There are millions. Automotive, manufacturing, energy, healthcare, property… the Internet of Things is relevant and increasingly applicable to every business market. My favourite so far is the Egg Minder from GE. For just $14 the Egg Minder monitors how many eggs you have in your fridge and alerts you via mobile app when it’s time to buy more. There truly is a place for everything on the internet....

Jeff Domansky's insight:

Here's a really enjoyable read and a thoughtful look at and explanation of the "Internet of things."

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Carlos Santana On Creativity In Business And Art

Carlos Santana On Creativity In Business And Art | Public Relations & Social Media Insight | Scoop.it
Music legend and successful entrepreneur Carlos Santana has a unique and powerful perspective on creativity and inspiration.

Via Ana Cristina Pratas, David Mainwood / EFL SMARTblog
Jeff Domansky's insight:

Good read and perspective  from a music legend.

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Jacqueline Cassidy's curator insight, October 5, 2013 1:07 AM

Creativity and Inspiration

Charlie Dare's curator insight, October 13, 2013 10:53 AM

A very talented and clued up guy ~

Juss MF Huskey's curator insight, December 4, 2013 12:43 PM

This article was based on an interview with Carlos Santana. From his responses that I've read he's very intuned with his creative imagination and spreads this through his music. 

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Top 10 Design Trends For 2014 [Infographic]

Top 10 Design Trends For 2014 [Infographic] | Public Relations & Social Media Insight | Scoop.it

iStock has queried creatives from around the world to determine what to look for in 2014 design trends. Entitled Hot or Not (oh how we miss the original Am I Hot or Not), the infographic gives a thumbs up/thumbs down look at flat design and skeumorphic design; short form storytelling versus long form; real models versus retouched; 3D and offset printing; and more. Give it a look.

Jeff Domansky's insight:

Interesting designer POVs on trends.

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Arnaud d'Haen's curator insight, December 4, 2013 5:26 AM

nice global insights on current trends.

Tahar Mehenni's curator insight, December 4, 2013 6:36 AM

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17 Cartoons that Will Change Your Business - Brian Solis

17 Cartoons that Will Change Your Business - Brian Solis | Public Relations & Social Media Insight | Scoop.it

When writing my new book, What’s the Future of Business, Changing the way businesses create experiences, I felt that text wasn’t enough. So, I sought the wit and creativity of my good friend from the ole Web 2.0 days Hugh MacLeod aka @gapingvoid to help summarize each chapter in the form of a toon. Then we got to talking, why limit the cartoons to just the book?


Hugh MacLeod is not only a dear friend but also one of my biggest inspirations. His artwork is a magnificent harmony of emotion, wit, logic and satire. When I thought about the future of business, I pictured it beyond words on a page, I hoped to bring together art with the art of storytelling. I couldn’t think of anyone other than Hugh to visualize what the future (WTF) is and should be.As such, we decided to free them from the confines of bindery and instead stitch them together in this free Slideshare. We’ll be releasing each of the individual graphics and the story behind them over the next few weeks. I hope you are inspired by his work the same way I am...

Jeff Domansky's insight:

Friday fun reading featuring the great cartoons of Hugh MacLeod AKA @gapingvoid on Twitter

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How Social Media is Changing Business — And Your Job Search

How Social Media is Changing Business — And Your Job Search | Public Relations & Social Media Insight | Scoop.it

Social media has changed the way that businesses operate in the past few years, and it will surely change -- and grow -- in the coming decade....


According to Sandy Carter, General Manager of IBM Ecosystems and Social Business Evangelist at IBM, there are a lot of exciting changes to come. As an author, speaker and expert in social business, Carter not only makes sure her company stays on top of the latest technology trends and how they can be incorporated into the workforce, but makes sure other companies recognize that potential, as well.


To learn more, we chatted with Carter about what exactly a “social business” is, why it’s beneficial, and how companies can start to adopt that kind of forward-thinking strategy in their business and hiring practices....

Jeff Domansky's insight:

Thoughtful look at the future of social media by Sandy Carter at IBM.

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Robert M Staples Molina's curator insight, November 20, 2013 11:54 AM
How Social Media is Changing Business — And Your Job Search
Jared Hill's curator insight, November 20, 2013 7:24 PM

Learning a lot about this in class.  Very good information to have.

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How to Be a Writer: Hemingway’s Advice to Aspiring Authors

How to Be a Writer: Hemingway’s Advice to Aspiring Authors | Public Relations & Social Media Insight | Scoop.it

"As a writer you should not judge. You should understand."Ernest Hemingway has contributed a great deal to the collected advice of great writers, from his famous admonition against the dangers of ego to his short and stellar Nobel Prize acceptance speech. But some of his finest wisdom springs to life in this excerpt from his 1967 nonfiction piece By-Line, found in the altogether excellent Hemingway on Writing (public library) — a compilation of the celebrated author’s most insightful meditations on the craft, culled from his published works and his private letters. ...

Jeff Domansky's insight:

The always-inspiring Maria Popova shares inspiration on writing by Ernest Hemingway.

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The myth of the brainstorming session

The myth of the brainstorming session | Public Relations & Social Media Insight | Scoop.it

From my experience working at an agency, as a designer, and at ooomf, coming up with ideas from a single brainstorming session like this one is usually not the most effective way. Many people I’ve come across, including the most creative ones, need individual time to let ideas marinate before the best concept reveals itself (even if it’s something that seems as simple as naming a website)....

Jeff Domansky's insight:

Learn how to generate the best ideas and unleash creativity.

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Lessons on building a marketing and social media business - Schaefer Marketing Solutions: We Help Businesses {grow}

Lessons on building a marketing and social media business - Schaefer Marketing Solutions: We Help Businesses {grow} | Public Relations & Social Media Insight | Scoop.it

Lessons learned in five years of entrepreneurship...


... The turning point for me was realizing that my blog drove my business. The more effort I put into the blog, the more my business grew. Building a portfolio of quality content and an engaged audience led to an opportunity to write a book, which led to speaking and larger assignments.


The business I have today looks nothing like the business I started. Why?...

Jeff Domansky's insight:

Always inspiring Mark Schaefer shares some of his lessons of entrepreneurial social media success.

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"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off

"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off | Public Relations & Social Media Insight | Scoop.it

Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new book, Blockbusters, which looks at what drives huge success in the entertainment industry, and how these lessons can translate to other sectors.It was a fascinating talk.


To introduce her premise, Elberse compared the strategies and results of two business leaders in the entertainment world: Jeff Zucker, as head of NBC and Alan Horn as president of Warner Bros. Elberse explained, Jeff Zucker focused on cutting spending and managing for maximum profitability across all of its programming. Alan Horn, on the other hand, had the opposite strategy: embrace risk and make a few huge bets a year.


The results? NBC fell from number one to the number four network and profits tanked. Warner Bros. experienced one of its most profitable decades under Horn’s leadership.


“The notion of smaller bets being safer is a myth,” Elberse told the audience. “It is safer to make bigger bets because they are likely to have bigger outcomes.”...

Jeff Domansky's insight:

counter intuitive management thinking. Rethinking longtail strategies and how they don't really work.

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What is Google’s Hummingbird update really? SEO experts are conflicted!

What is Google’s Hummingbird update really? SEO experts are conflicted! | Public Relations & Social Media Insight | Scoop.it

That noise you hear in the distance is the sound of SEOs polishing the keys on their keyboards, trying to answer what is Hummingbird?


And they’re making big claims about knowing the answer. If you don’t believe me, click on one of the links at the top of this paragraph. Even though there’s enough Hummingbird content to keep you reading well into the night, you shouldn’t bother.


Why not?


Because it’s noise


Rand Fishkin says hummingbird is about longtail.


Danny Sullivan says hummingbird is about conversational search.


Ammon Johns says long-tail optimization is gone, and big brands may have been gifted more leverage than ever.


3 experts. 3 Answers. Let’s cut the BS. What is Google’s Hummingbird?

Jeff Domansky's insight:

This is one of the most thoughtful and sensible articles about SEO that I've read in years. Chase Anderson does a great job of analyzing Google's new Hummingbird algorithm and providing a practical view on how to respond to it and what the future of SEO will look like. Highly recommended reading for SEO newcomers and oldtimers who need a fresh perspective.  9.5 / 10

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One Year Later, Medium Is Changing the Way Its Writers Write and Its Readers Read | Mediashift | PBS

One Year Later, Medium Is Changing the Way Its Writers Write and Its Readers Read | Mediashift | PBS | Public Relations & Social Media Insight | Scoop.it

It was just more than a year ago that Ev Williams and Biz Stone created the publishing platform Medium....


At the heart of Medium is a sense of connectedness between those who create words and those who consume them, and the site’s future looks promising to technology experts like Warren.“


As a platform, I envision Medium becoming a curated magazine of sorts that lives digitally,” she wrote via email. “I think with a strong tablet app that is able to curate Medium’s content flipboard-style, the platform could actually also be a publication in its own right.”


For now, the site continues to guide readers through a consumptive experience unlike any other — and meanwhile, the writers are responsible for building up Medium’s content and shaping the site, post by post. “We want to optimize for great interactions between writers and readers,” Davies wrote via email....

Jeff Domansky's insight:

Medium continues to get large as readers and pageviews grow at the longform website.

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Building Brands in Social Media | Social Media Today

Building Brands in Social Media | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Havas Media produces a Meaningful Brands Index that measures the impact of brands in 12 different areas of well-being, such as health, happiness, relationships and community. It finds that only 9% of brands are perceived by US consumers as making a meaningful difference in people's lives, and these same consumers would not care if 92% of brands disappeared. It may seem obvious to point out, but if people do not care whether your brand lives or dies, then it is not earning loyalty, it cannot command a price premium and it is constantly at risk of being replaced. In fact, Havas finds that "meaningful" brands outperform the market by 120%.


VThe lesson of "Start With Why," "Can't Buy Me Like," and the Havas study is this: "People don’t buy what you do, they buy why you do it.”


In my presentation, I suggest a three-step process to success in social media and in business: It isn't necessarily an easy process, because for many organizations it requires profound change...

Jeff Domansky's insight:

All about the power of asking "Why?," a question that leads to success in both business and social media. Augie Ray's presentatIon is a must-read for social marketing, content marketing and PR pros.

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Seth's Blog: Better than free

Seth's Blog: Better than free | Public Relations & Social Media Insight | Scoop.it
How do you compete with free?


How does a wedding photographer or a travel agent—someone who used to make a good living performing a task that was hard to do without them—compete against ubiquitous free alternatives?


There's only one way...

Jeff Domansky's insight:

I won't spoil Seth Godin's punchline. As usual, he's concise and brilliant!

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Robert Rodriguez On How To Make An Over-The-Top Action Movie

Robert Rodriguez On How To Make An Over-The-Top Action Movie | Public Relations & Social Media Insight | Scoop.it
Nobody turns B-movies into high art like Robert Rodriguez. With the launch of his latest Machete Kills he breaks down his process.
Jeff Domansky's insight:

Lots of killer storytelling ideas from the master of over-the-top action movies in this Fast Company profile. 

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