Public Relations & Social Media Insight
321.8K views | +22 today
Follow
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

What Makes a Person Influential? | Feldman Creative

What Makes a Person Influential? | Feldman Creative | Public Relations & Social Media Insight | Scoop.it

“How do people become truly influential in the social age?”

Clearly, Mark and I admire many of the same people. His article is full of examples where he showcases leaders in new media marketing and speaks to their qualities.

Monsters of Influence
The Forbes article inspired me to create my take on the qualities of a person of influence. It became a slide deck with a fun Halloween-themed twist and earned a spot as SlideShare of the Day.

I hope you enjoy it, share it, and comment below with your feedback and any ideas you have about the qualities of influential people.

Jeff Domansky's insight:

Barry Feldman offers a thoughtful and very creative look at influence and thought leadership. Recommended viewing.  9/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

50 Top PR Pros to Follow on Twitter | Vocus

50 Top PR Pros to Follow on Twitter | Vocus | Public Relations & Social Media Insight | Scoop.it

Regular Twitter users know self-proclaimed social media experts gurus and ninjas are a dime a dozen. How can you sort through all the fluff?

You could scan through millions of tweets and vet the Twitterverse, or you could let Vocus do the work for you.


By leveraging Vocus product technology, our algorithim determined the top social media professionals to follow on Twitter through contextual analysis, engagement levels, reach and relevancy. Unlike other methodologies, Vocus’ technology populates its pool of candidates based on more than keyword searches alone.


Here’s our top 50, listed alphabetically....

Jeff Domansky's insight:

Nice list of PR and social savvy pros to follow, including yours truly LOL.

more...
Raimundo Nonato's comment, October 5, 2014 9:59 AM
news forc the thanks you http://www.flickr.com/photos/rraimundinho/
Scooped by Jeff Domansky
Scoop.it!

The 10 Most Influential Marketers of 2014

The 10 Most Influential Marketers of 2014 | Public Relations & Social Media Insight | Scoop.it
Who is a marketer? It might sound like a silly or redundant question, but in a mobile, on-the-go world of ever-shifting content offerings (this time last year, had you even heard of Blippar? Vine?), the quandary requires deeper consideration.


This list of the 10 most influential marketers makes it clear that marketers don't necessarily have marketing job titles anymore: editors, curators, and digital managers are in the club now too. In no particular order - here are some of our favorites....

Jeff Domansky's insight:

NewsCred offers up an interesting list of its "10 most influential marketers of 2014." Some good follows here and a good read. 8.5/10 

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Follow the Top Social Media Influencers of 2014 | Marketing Technology Blog

Follow the Top Social Media Influencers of 2014 | Marketing Technology Blog | Public Relations & Social Media Insight | Scoop.it

Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!).


The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including:

Educators – provide help and insight

Coaches – engage and assist (you’ll find me here!)

Entertainers – engage and inspire

Charismatics – provide insight and inspiration...

Jeff Domansky's insight:

Follow the Top Social Media Influencers of 2014 by Douglas Karr on Marketing Technology Blog

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Top 50 People Most Retweeted by Digital Marketers [Study]

The Top 50 People Most Retweeted by Digital Marketers [Study] | Public Relations & Social Media Insight | Scoop.it

Leadtail and PunchTab have collaborated to create another list analyzing the behaviors of digital marketers on Twitter.


In they past they have covered the Twitter behaviors of mid-sized marketers, but this time they surveyed 515 North American digital marketers, who are of manager level and above, active on Twitter during February and April of 2014.These 122,027 tweets, and 57,009 shared links have been posted by brand corporate, and agency marketers responsible for digital, social, content marketing and/or loyalty/CRM marketing programs.


They show a window into the world of the marketer’s consumption of social, and insights into the B2B side of social media can be invaluable when crafting your marketing strategy.


The report uncovers some interesting findings looking at mainstream versus industry outlets....

Jeff Domansky's insight:

This post includes the full list of the top 50 marketers retweeted. Useful resource for building a follower list.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to discover social media influencers | Ian Cleary

How to discover social media influencers | Ian Cleary | Public Relations & Social Media Insight | Scoop.it

Here are 7 great tips on how to discover social media influencers that will help increase profit for your business.


Influence is important in social media, and social media influencers are people who have a lot of this highly-prized influence.  If you’ve got a large, relevant audience that listens to you, then you’ve got influence.  How much of it you are considered to have depends on what action your followers and fans take as a result of what you say.


If you can build relationships with people who have influence over your target audience, you can generate sales on the back of this.But how do you assess influence and know who to approach?...

Jeff Domansky's insight:

Ian Clearly offers seven excellent ways to find influencers in social media.

more...
Tannah Gravelis's curator insight, August 22, 2014 1:33 AM

This article looks into how social influencers can be found and harnessed, from a public relations and marketing stand point. This article is helpful to me as it is not exactly the most authoritative or reliable of sources, but it provides some interesting information and links to some useful tools that i can use in my presentation to collate influencers in the social media space.

 

Rank = 11

Scooped by Jeff Domansky
Scoop.it!

The Top 500 People at SXSW 2014 | Little Bird

The Top 500 People at SXSW 2014 | Little Bird | Public Relations & Social Media Insight | Scoop.it

At Little Bird, we believe the best way to make sense out of a complex experience like SXSW is to learn who is at the heart of the community around it—and then explore their connections and conversation. That’s what Little Bird delivers for any topic and so to help you focus your SXSW experience, we proudly present the leading 500 people of SXSW 2014, as measured by the attention they get from their peers....

Jeff Domansky's insight:

All the social media influencers in one place.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

50 Most Influential Content Marketers | Social Media Today

50 Most Influential Content Marketers | Social Media Today | Public Relations & Social Media Insight | Scoop.it
I am a huge fan of Newscred and what they bring to the market place for content and brand marketers. I highly recommend reading this white paper they put together earlier this year, “Brands as Publishers.” A few weeks ago, they released a list of the 50 Most Influential Content Marketers and I’m really glad that I made the cut. Not sure I deserve it but I’ll take what I can get.
Jeff Domansky's insight:
This list of influencers includes brand leaders, marketers, publishers and bloggers. Worth a look to see if you can find some new ones.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

What online influencers want from you

What online influencers want from you | Public Relations & Social Media Insight | Scoop.it

Important online influencers are opinionated hard workers and socially active. Here's how to approach them.


...What is an online influencer according to LEWIS PR? Everyone can share his opinions about products, services, business or specific topics nowadays. A ‘real’ online influencer is someone who has the potential to alter the attitudes and sentiments of others, more than “others”.


They are often strongly opinionated and have a large network. However, the ability to influence how others look at products, brands or certain matters, is more important than the abstract numbers. Especially since online influencers tend to be highly specialized in a specific domain....

Jeff Domansky's insight:

Learn what motivates online influencers and how you can approach them successfully.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Power of Authors and Content for Link Building

The Power of Authors and Content for Link Building | Public Relations & Social Media Insight | Scoop.it

Traditional guest blogging campaigns start by finding websites on which they'd like to post. To build better links, I'd suggest turning that around, and focusing first on finding the right authors and influencers


...What I propose (and what I've been doing for some time now) is that we approach this from a different angle. Try starting with authors.Influential authors and bloggers have the ability to not only write great content, but they have access to channels that they can distribute the content through. Additionally, these authors will often have lots of existing relationships with big industry publications that can be taken advantage of, giving you a competitive advantage.


Considering this, it makes much more sense to be building relationships with authors instead of webmasters, especially when it comes to scaling high-quality link building....

Jeff Domansky's insight:

Matthew Barby suggests we rethink influencer marketing starting with authors. Its a full circle for blogger and media relations A long post but good reading for PR and markmeeting pros.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How Influence Marketing Scores #SocialPR Power in 2014

How Influence Marketing Scores #SocialPR Power in 2014 | Public Relations & Social Media Insight | Scoop.it

So what exactly is this buzz about influence marketing? Imagine handpicking the most influential bloggers to work together in evangelizing your story. Ok, now take it one step further for it to really work: make sure that those influencers are actually true fans who LOVE and believe in your brand!


From a public relations perspective influence marketing is about targeting your brand evangelists or groups of your biggest fans versus a solo celebrity sponsor or the masses. Call it brand evangelists, loyalists, advocates or influencers, welcome to the next phase in social PR marketing as platforms like Triberr take blogger outreach and influence marketing to new levels...

Jeff Domansky's insight:

if you ignore the obvious product hype, there are some useful influence marketing tips here.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Klout Quietly Launches Cinch, a Companion Q&A App

Klout Quietly Launches Cinch, a Companion Q&A App | Public Relations & Social Media Insight | Scoop.it

Klout really wants to make you care about your online influence.


That’s in part why the company has, with little fanfare, pushed out Cinch, an iOS application that pairs questions asked by users with other “experts” on certain topics, based on their amount of knowledge of the area in question.


The idea is basically leveraging the value of Klout’s flagship product, which purports to rank people in terms of their influence in certain areas. I, for instance, tweet a whole bunch about Facebook and Twitter as companies, so it would make sense for a product like Cinch to pair a person’s Facebook-related questions with my answers....

Jeff Domansky's insight:

 Quora-like iOS app launch for the social-influence startup Cinch. Keep an eye on it for relevance in finding experts.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Study: Social Influencers Can Easily Manipulate Online Reviews - PRNewser

Study: Social Influencers Can Easily Manipulate Online Reviews - PRNewser | Public Relations & Social Media Insight | Scoop.it

We all know how important consumer reviews can be to clients, especially those in the publishing, service and retail fields. For that reason, we were taken aback by a new study demonstrating how easily the reviews that authors and businesses work so hard to earn can be manipulated.


In short, online critics behave like sheep: the first and most prominent reviews drive the herd’s behavior, lending an inordinate amount of power to these first-touch “influencers” (who may or may not be legitimate critics).It seems the wisdom of the masses isn’t as pure as we’d like to think.


Researchers for Science magazine conducted an extensive experiment by measuring the public’s reaction to more than 300,000 reviews over a five-month period. Some of the reviews had been manipulated by the researchers while others had not....

Jeff Domansky's insight:

There was valuable insight and a great look at the impact of customer reviews on sales, both positive and negative. the real eye-opener was how easily influencers and impact can be manipulated.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

“Why ‘Influencers’ On Social Media Offer You Precisely Zilch” | SocialBro

“Why ‘Influencers’ On Social Media Offer You Precisely Zilch” | SocialBro | Public Relations & Social Media Insight | Scoop.it

"I mean, influencers are a nice idea. But actually, they’re not needed. They’re no better than a couple of normal people endorsing your brand and will have no long-term impact. They’re overrated and make no difference to your business as people trust them no more than anyone else on the internet…”


Imagine if someone said this to you, straight-faced. We’ve seen it happen and it’s stuck with us. Not only do we respectfully disagree, but we’d like to take this chance to refute the above notion and actually point out the benefits of getting ‘influencers’ on your side.


Increasing customer advocacy is now a top priority for 67% of CMOs, and with 74% of customers relying on social media to guide their purchasing decisions you can begin to see why it’s such a high priority.


Here’s 8 reasons why getting widely trusted people from your field to sing your praises can only be a good thing for your business....

Jeff Domansky's insight:

Despite Andy Vale's linkbait headline, he serves up eight reasons why social influencers make a difference to your business.

more...
Marco Favero's curator insight, October 24, 2014 5:58 PM

aggiungi la tua intuizione ...