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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Your Klout Score: Why You Need to Care Now

Your Klout Score: Why You Need to Care Now | Public Relations & Social Media Insight |
An overview of the importance of your Klout score...why it matters and why you need to be paying attention to it now - AND what you need to do.


...There are a wealth of tools that count what you do. The number of tweets, how many comments your Facebook status update receives, and the quantity of thumbs up you get on your YouTube videos. But there are very few that allow us to see how the sum total of our interactions are perceived and what actions they inspire....

Oscar's comment, September 29, 2011 12:21 AM
The problem with Klout and other "influencer" measuring tools like EmpireAvenue is that they reward quantity over quality.
janlgordon's comment, September 29, 2011 12:39 AM
I couldn't agree with you more Oscar but unfortunately whether we like it or not Klout and Empire Avenue are not something we should ignore. I want to inform people by posting articles like this to help them make the conscious choices as they're building their businesses
Oscar's comment, September 30, 2011 9:02 PM
I totally agree, I was just saying. :)
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Social Media Influencers Suck

Social Media Influencers Suck | Public Relations & Social Media Insight |

The Social Media Influencer is a new concept that has only recently become a term to describe a group of people that marketers and/or public relations people can attempt to exploit to their perceived advantage. The problem with this, and what marketing and public relations firms will realize very quickly is that – Social media influencers suck....

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