Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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3 very useful social media sites that you may not be using yet

3 very useful social media sites that you may not be using yet | Public Relations & Social Media Insight | Scoop.it

Here are 3 “second tier” networks which will help you meet targeted people and to promote and amplify your content. These are Pillar 6 networks. Content based collaborative communities. You may have a lot of followers on the networks above and you may be producing great content but not getting it seen as much as you wish.


The big thing about the shares from these places are that they will often come from respected authorities. This will give you instant credibility and if your content is good it will get heavily shared by people you are not presently connected with. You can see below that one of my slideshares has been viewed over 10,000 times already....

Jeff Domansky's insight:

These three curation sites will help you find useful ideas and information quickly from authorities

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A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | Public Relations & Social Media Insight | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

Via Robin Good
Jeff Domansky's insight:

This email archive is categorized by types of emails and is a useful resource for marketers. Shared by Robin Good and recommended reading. 9/10

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20+ Places To Find Interesting Content To Share On Social Media

20+ Places To Find Interesting Content To Share On Social Media | Public Relations & Social Media Insight | Scoop.it

As a blogger, you may not always get to produce content as much as you want, so to keep your social accounts fresh and updated, you may need to curate other people’s stuff.


Plus you can’t just always promote your own posts 24/7 especially if you’re a newbie or you’ll become repetitive and eventually bore your followers.


But remember, you have to be picky with what you curate. Share content that your audience cares about. Don’t just randomly post anything or you’ll just frustrate your users. And this is why I’m writing this post, to help you find great stuff....

Jeff Domansky's insight:

21 great social media tools and reference sites for content.

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malek's curator insight, July 14, 2014 7:37 AM

No mater how social media savvy you're, you're missing at least half a dozen of tools to discover new content.

massimo scalzo's curator insight, July 15, 2014 7:47 AM

This is Useful !

Deb Nystrom, REVELN's curator insight, July 15, 2014 9:54 AM

You'll see from my own posts on REVELN.com that I often mention, and certainly cite sources on where I get my statistics, great quotes, photos, and more.  It's the ethics of social and is about about building trust.   

Finding good content to review is always helpful, so take a look.  See if you agree.    ~  Deb 

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How GE Raised the Bar on Public Discourse and Content Marketing with #Pressing

How GE Raised the Bar on Public Discourse and Content Marketing with #Pressing | Public Relations & Social Media Insight | Scoop.it

How do you get news and ideas into the hands of already-well-informed opinion leaders in public office? And how do you add substantively to the public discourse while avoiding the trap of becoming "just more noise"?


These were some of the challenges General Electric faced in designing its ground-breaking #Pressing campaign. Linda Boff, GE's Executive Director, Global Brand Marketing, sat down with us to discuss the campaign and how partnering with RebelMouse provided her team with the end-to-end platform they needed to deliver high-quality curated content to their audience...

Jeff Domansky's insight:

Innovative public affairs strategy by GE utilized curation and content marketing.

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Helping viral hits go further

Helping viral hits go further | Public Relations & Social Media Insight | Scoop.it
RebelMouse, the social-aggregation platform founded by Paul Berry — the former chief technology officer at Huffington Post — is relaunching as a full-fledged publishing system designed for media companies who want to control the social ecosystem around their content
Jeff Domansky's insight:

RebelMouse is definitely worth looking at again.

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do6sindiapetstore's curator insight, June 11, 2014 3:21 AM

This is very useful information......

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3 Ways to Generate Leads through Content Curation

3 Ways to Generate Leads through Content Curation | Public Relations & Social Media Insight | Scoop.it

Integrating lead generation in your content strategy brings a measurable KPI that is aligned with any business’ #1 strategic objective: growing revenue.


... Perhaps more importantly: it works! Content is a great way to generate new connections that can lead to future business: by publishing relevant quality content that addresses potential prospects’ questions or interests, you generate opportunities to be discovered by them through their search queries or social media. Talking in the context of curation, we keep hearing testimonials of Scoopiteers who tell us they made valuable connections that originated with their curated content and developed further into business opportunities.


So as we multiplied the possibilities to generate leads from your curated content on Scoop.it Business and Enterprise versions, we wanted to give you a recap of how you can effectively do that when using content curation for your small business or company....

Jeff Domansky's insight:

Useful tips to use curation to build your content marketing results.

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The Busy Person's Guide to Content Curation: A 3-Step Process

The Busy Person's Guide to Content Curation: A 3-Step Process | Public Relations & Social Media Insight | Scoop.it

Museums curate works of art. We digital marketers curate blog posts.


Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers.


Finding and sharing exquisite content has never had more value than it does today.


People love being told what’s good to read or essential to see. With that in mind, we’ve collected some ways to get started with curation and to do so as efficiently and expertly as possible....

Jeff Domansky's insight:

Kevan Lee shares a complete guide with step-by-step instructions for efficient and expert content curation. Recommended reading for new curators or for sharing with those you want to educate.  9/10

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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.


This presentation explains why and outlines content curation best practices for SEO.


Via Guillaume Decugis
Jeff Domansky's insight:

Real ROI from curation worth noting! Thanks Guillaume for sharing the post. 

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Patricia Alvarez's curator insight, January 16, 2015 12:36 AM

You have explained Content Curation well. Thank you. :)

Lori Wilk's curator insight, February 13, 2015 12:37 PM

If you understand the power of #content #curation you will do more of it. The statistics show how Curating Content can play a big part in Search Engine Optimization. The right level of participation brings more exposure.com 

Gust MEES's curator insight, February 19, 2015 1:17 AM

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.


This presentation explains why and outlines content curation best practices for SEO.


A MUST READ for any person who uses curation!


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=SEO




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17 Unique Places to Find Great Content to Share

17 Unique Places to Find Great Content to Share | Public Relations & Social Media Insight | Scoop.it

A collection of off-the-beaten-path places to find content to share to keep your Twitter, Facebook, and social media profile full.


...The discovery process for great content has a similar thrill. How great does it feel to share a bit of awesomeness that few others have found?Without a doubt, sharing great finds on Twitter, Facebook, LinkedIn and other social networks is a smart way to with your followers. Did you know 25 percent of Tweets contain links and 56 percent of retweets contain them?


People love a good content share. And in order to give the people what they want, sometimes you’ve got to dig a little deeper. Here are 17 unexpected places to look..

Jeff Domansky's insight:

Kevan Lee shares an excellent list of resources and places to find interesting content that curators will find very useful.

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7 Qualities of Highly Effective Content Curators

7 Qualities of Highly Effective Content Curators | Public Relations & Social Media Insight | Scoop.it

Excerpt from article written by Dennis Shiao and published on Scoop.it Blog:
"Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before.
Wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators.
Let’s consider seven habits:


1. Focus on Goals

What are your goals around content curation? If you can’t answer that question, stop right now. Stop reading this post, too. Go answer the question, then return when you’re done.


2. Have Empathy

You’ll need to have empathy for your target audience. In other words, the better you understand their thoughts, interests and challenges, the more effective you’ll be at content curation.

3. Be Careful, Cautious and Selective
Make sure you read (and digest) every piece of content you curate. Curate high quality content only, leaving the marginal pieces to the proverbial cutting room floor.

4. Editorialize
Don’t just share content, tell us why you like (or dislike) the piece. What can your target audience learn from reading it and what are the key takeaways? In a sense, editorializing creates a nice blend of creation and curation.

5. Provide Attribution
Providing attribution shows respect and helps drive visibility and awareness to content authors. As you curate, look up the author of the article (or blog post) and explicitly acknowledge them.

6. Understand What’s Timely and Trending
Sharing fresh milk is good. Sharing spoiled milk is rotten.
If you find content that is time sensitive, consider whether the “sharing window” has already passed.

7. Have an Eye for a Great Title
Not everyone will be as thorough as you when reviewing content. A lot of people will click on a link solely because of a compelling title. As you sharpen your curating skills, you’ll begin to figure out what separates great titles from good titles. If you come across a great article that has just a good title, consider changing the title text when you curate..."


Via Giuseppe Mauriello
Jeff Domansky's insight:

Great tips for new or would-be curators

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Randi Thompson's curator insight, February 18, 2014 7:16 PM

The content you share (the articles or what ever) is how you attract the people who are interested in what you have to offer.  What do you need to do to get their attention?

Therese Torris's curator insight, February 19, 2014 4:29 AM

There are 100s of very similar lists of basic advice. I scoop one every now and then because, at the end of the day, it's the basic priorities that cost us most when we  fail to meet them. Thus, this is good advice for beginners as well as other content curators

Agi Anderson's curator insight, April 28, 2014 8:50 AM

Scoop.It is ideal for curating on specific topics! I enjoy sharing on a variety of subjects ~ invite you to follow me!

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How Klout Is Poised To Clean LinkedIn’s Content Clock - Business 2 Community

How Klout Is Poised To Clean LinkedIn’s Content Clock - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Late last week Klout announced its intent to empower its users with the ability to view and share curated content that is custom-tailored according to the social graph of the user and the user’s audience. This is a throwback to early last year when LinkedIn actually did something similar — when its content was still useful. However, since curation is based on an individual user’s social graph and what actually resonates with their audience, this looks to be potentially better.


Klout describes it this way:

“The ‘Create’ tab helps you find great articles and posts worth sharing with your audience. Unlike most apps that suggest content for your personal consumption, Klout intelligently recommends content that will strike a chord with your unique set of friends, fans and followers. Helpful tags highlight fresh content that is starting to trend as well as items that closely match the interests of your audience members and are likely to resonate with them.”

Jeff Domansky's insight:

Klout launchers a content marketing and curation offensive against LinkedIn. It looks like a winner and is definitely worth checking out.