Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Deeper Meaning of Emojis: What You Need to Know on How Social Media is Changing Communication - The Buffer Blog

The Deeper Meaning of Emojis: What You Need to Know on How Social Media is Changing Communication - The Buffer Blog | Public Relations & Social Media Insight | Scoop.it

The Oxford English Dictionary’s word of the year for 2015 was in fact not a word. It was the ‘Face with Tears of Joy’ emoji. This one >

You’ll no doubt recognise it – here’s how it looks interacting through social networks and apps, and we’ll also look at what this shift means for marketers. Let’s go!

Jeff Domansky's insight:

Personally, I hate them but what do I know?

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The Secrets to Combatting Content Overload: How To Craft Content People Love | Buffer Blog

The Secrets to Combatting Content Overload: How To Craft Content People Love | Buffer Blog | Public Relations & Social Media Insight | Scoop.it
In 2005, we were reportedly exposed to over 3,500 brand messages per day. Nowadays, that figure is closer to 10,000 (if not already higher).

5.3 trillion display ads are shown online each year, 400 million Tweets sent daily, and 4.75 billion pieces of content shared on Facebook every day.

This relentless stream of content makes it harder than ever for your message to cut through the noise and get attention.

And while there’s no secret formula to creating content that gets shared, often, the content that people share isn’t random. By understanding some of the science behind successful content, you can increase your chances of success.

Here’s our guide to breaking through the noise.
Jeff Domansky's insight:

Buffer shares a great collection of content marketing tips

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The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks

The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks | Public Relations & Social Media Insight | Scoop.it

What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter ... how big should those be?


If you're looking for a detailed guide to social media photo sizes -- including recommended dimensions, minimum and maximum dimensions, image scale, and more -- then this is it. 

The infographic below from Jamie Spencer of MakeAWebsiteHub.com is a great reference to bookmark or keep close-at-hand the next time you're creating an image for your social media profile. 

Jeff Domansky's insight:

Here's a very useful guide to social media visual sciences and structure. Recommended reading. 9.5/10

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Bloggers: Here are the 7 Tools You Didn’t Know You Needed - The Blog Herald

Bloggers: Here are the 7 Tools You Didn’t Know You Needed - The Blog Herald | Public Relations & Social Media Insight | Scoop.it
As a blogger, you are limited by three things. First comes creativity. If you don’t have creativity, you’ll never be able to launch a blog and consistently populate it with fresh, relevant content that engages readers. Second comes your writing ability. A creative idea is only successful if you’re able to put it into words and convey your thoughts with compelling language. Third comes your tools. Every blogger needs tools and resources to maximize time, polish posts, and produce share-worthy content.

You Need These 7 Tools

As a blogger, are you missing out on the third part of the success equation? While you may be a creative and skilled writer, you also need access to the right tools. In particular, you need the following tools:
Jeff Domansky's insight:

Here are seven practical tools that may help you blog better.

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Is Blogging Dead? Building Your Content Home on Rented Land : Social Media Examiner

Is Blogging Dead? Building Your Content Home on Rented Land : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Wondering what the future is for blogs?

Is blogging dead?

To discover what the future holds for blogging, Michael Stelzner interviews Mitch Joel and Mark Schaefer....

Jeff Domansky's insight:

Very valuable insight from two social media thought leaders – Mitch Joel and Mark Schaefer. Recommended reading and listening. 9/10

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20 Killer Blogging Tools for Customizing Your Content

20 Killer Blogging Tools for Customizing Your Content | Public Relations & Social Media Insight | Scoop.it
Getting your blog post images right is crucially important.


Studies have found that 93% of the most engaging content shared on Facebook contains images, and that images have an 80% memory retention rate (compared with just 20% for text).


What’s more, recent eye-tracking studies have shown that internet users are less drawn to stock photos than they are to original visual content, meaning that the wrong type of image can greatly damage your blog’s engagement.


Thankfully, it’s easier than ever before to create custom blog images that’ll really stand out.


There are plenty of programs and resources available to the discerning blogger who wants to improve their blog imagery. Here are twenty tools that you can use to make sure your blog is as visually appealing as possible....

Jeff Domansky's insight:

Jeff Bullas highlights 20 very useful blogging tools you can use to improve the look and function of your blog

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Ultimate List of Blog Post Ideas - @RebeccaColeman

Ultimate List of Blog Post Ideas - @RebeccaColeman | Public Relations & Social Media Insight | Scoop.it

Help! I don’t know what to write!


Does this sound familiar? I feel like this about 50% of the time!


I'm responsible for a lot of content every week… and sometimes I draw a blank when it comes to inspiration. Today, I have a great infographic for you that is packed with ideas for blog posts when you just have no idea what to write.


There are some broad categories:


-  Be useful. One of my favourite kinds of blog posts is a DIY or a how-to. They create a lot of value!Be human. We long for the human connection, so writing about your experience can really draw people in.

-  Be generous. “Pump the tires” of your colleagues, or other businesses you admire.Be controversial. It’s a great way to generate (heated??) discussion.

-  Be entertaining. We love to be entertained. We love to laugh or think we are the smartest kid on the block because we learned something new. Share that kind of content, and your readers will love you.

-  Be timely. Some of the best-trafficked blog posts I’ve ever written have been in response to world events....

Jeff Domansky's insight:

This infographic supplies you with the ultimate list of blog post ideas for those days when you think "I have nothing to say!"

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Blog Post Promotion : The Most Exhaustive Guide for 2016 - LeadSquared

Blog Post Promotion : The Most Exhaustive Guide for 2016 - LeadSquared | Public Relations & Social Media Insight | Scoop.it

Putting your post on the wildness of the web and imagining that the world will find it, is much like stepping outside your house to hum a bit, and then waiting for a music director to spot your singing brilliance.

It’s tempting to believe otherwise, but we all know the myth-busting truth – no matter how hard you worked on writing a terrific post, you’ve got to sweat and hustle a whole lot more to get it noticed!

And to make that a little easier, we’ve got you a comprehensive, step-by-step checklist of all the 41 odd things that need to be done once a post has been written. Here we go!...

Jeff Domansky's insight:

Practical, basic blogging tips. 

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11 Essential Content Creation Tools Pro Bloggers Use Daily | Blogelina

11 Essential Content Creation Tools Pro Bloggers Use Daily | Blogelina | Public Relations & Social Media Insight | Scoop.it

Every blogger will tell you that he or she has a collection of excellent tools that help them create outstanding content. Even more important, these tools are so good and easy to use that they save bloggers significant amounts of time in their content creation efforts.

It’s not a surprise that awesome content attracts more readers and boosts your blogging success. The simple rule is this: To produce the best materials you need to use the best tools.

Nevertheless, some bloggers remind me of Gollum with his “precious” – they don’t want to share their tools with others! I’m no Gollum, so I’m happy to recommend the tools I use on a daily basis to create high-impact blog content....

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How The New York Times, other publishers are using Slack as a content tool - Digiday

How The New York Times, other publishers are using Slack as a content tool - Digiday | Public Relations & Social Media Insight | Scoop.it

Slack the communications tool has for some publishers become Slack the publishing tool.


Publishers adopted Slack to cut down on email and open up communication, but many are now finding that Slack can also enable forms of publishing. Slack’s real-time nature has made it a viable way for publishers to keep track of breaking-news stories, for example, while other publishers are finding that Slack can be a viable alternative to run-of-the-mill live-blogging software.


“Slack has made ease of integration a priority. It’s trying to serve as a platform, not just a way for people to communicate,” said New York Times interactive news developer Michael Strickland. “It’s something people are relying on and integrating more deeply into their systems. It’s been effective at that so far.”...

Jeff Domansky's insight:

Slack as publishing and content tool? You betcha!

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Top 100 Business Blogs and Their Most Popular Articles

Top 100 Business Blogs and Their Most Popular Articles | Public Relations & Social Media Insight | Scoop.it

After researching for more than two weeks, it’s finally done! Here are the best 100 business blogs about ecommerce, SEO, conversions and marketing, and the most popular articles from each one. It’s a comprehensive list of tremendous resources, so please make sure you bookmark it for later reference if you don’t have 48h straight to binge it right now. Also, please consider to tweet or share it on Facebook if you think it’s a valuable resource.

OK, let’s get the party started...

Jeff Domansky's insight:

Lots of e-commerce and marketing learning from these top 100 business blogs.

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Chaitanya Patne's comment, December 11, 2015 6:51 AM
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Friday Funnies #192 Nun Grading Papers

Friday Funnies #192 Nun Grading Papers | Public Relations & Social Media Insight | Scoop.it

As you know I get most of my jokes for Friday Funnies in my inbox. Today’s Friday Funnies isn’t so much a joke as it’s the funny things that some kids came up with at a Catholic elementary school test.


Can you imagine a nun sitting at her desk grading these papers , all the while trying to keep a straight face and maintain her composure!


Pay special attention to the wording and spelling . If you know the Bible even a little, you'll find this hilarious!


It comes from a Catholic elementary school test. Kids were asked questions about the Old and New Testament.


The following 25 statements about the Bible were written by children. They have not been retouched or corrected. Incorrect spelling has been left in....

Jeff Domansky's insight:

Writers and bloggers take note. Friday Funnies indeed.

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How to Use an Email Interview to Create Blog Content

How to Use an Email Interview to Create Blog Content | Public Relations & Social Media Insight | Scoop.it

An email interview is one of the simplest ways to get expert knowledge onto your blog.


You can stretch your content calendar and add more blog posts to your weekly schedule with this one technique. The more often you blog, the more traffic you'll get to your website. That is a fact backed by research data and our own personal experience. We've seen SpinWeb's traffic and leads increase over the years as we've ramped up our blogging from once a week, to twice a week, to our current five days a week schedule. More content is a key factor in this growth (note, I didn't say only factor). It works.


Yet we recognize how hard it is to consistently produce quality content. So, do yourself a favor and make it a little easier with an email interview....

Jeff Domansky's insight:

Email interviews can boost your content production. Here's a few quick tips.

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10 Simple Rules of Visual Storytelling | Medium

10 Simple Rules of Visual Storytelling - Visual Stories - Medium

Visual storytelling is simply the way most brands will decide to go in 2016 & beyond, as they try to tell their story to their customers. Why? Pinterest, Instagram, Snapchat, Vine… All these trendy social media sites are based on visuals.


“Facts bore, stories sell” is a common saying. But I will go even further (and probably annoy some master storytellers), by saying: “Stories in text bore, stories told visually engage — and sell”.

To drive home this point, and before I delve into the how-to, the numbers in this infographic should be more than enough...

Jeff Domansky's insight:

Ernesto Olivares walks the walk with his tips on visual storytelling. Good read.

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How To Make 2016 Your Best Content Marketing Year Ever

How To Make 2016 Your Best Content Marketing Year Ever | Public Relations & Social Media Insight | Scoop.it

It’s natural to think that wider adoption brings increasing competition. While that’s technically true, the outlook isn’t as bleak as you may think.

After all, even though adoption is increasing, the number of B2B and B2C organizations who consider themselves effective at content marketing is dismal — 30 percent and 38 percent respectively. What this should tell you is that there is a gap, and you can fill it.

Make 2016 your best content marketing year ever by making one-percent improvements in these areas...

Jeff Domansky's insight:

These tips will help you improve your content marketing results in the new year.

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15 vibrant color scheme apps that make design simple - The Creative Edge

15 vibrant color scheme apps that make design simple - The Creative Edge | Public Relations & Social Media Insight | Scoop.it

There’s no reason for your designs to look drab – especially when it comes to color. A quick glance online and you’ll find a stockpile of color scheme apps ready to help you learn, play and perfect your next palette.From clever Hex code games to comprehensive color wheels, here are 15 of our favorite free color scheme apps to take your designs to the next level....

Jeff Domansky's insight:

Excellent color resources for design, blogging and marketing. Recommended viewing!  10/10

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Jeff Domansky's curator insight, January 10, 10:18 AM

Excellent color resources for design, blogging and marketing. Recommended viewing!  10/10