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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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25 Ways to Get Noticed - Pushing Social - Blog Ideas, Tools, Training

25 Ways to Get Noticed - Pushing Social - Blog Ideas, Tools, Training | Public Relations & Social Media Insight | Scoop.it

...If you are struggling with getting more attention for your brand or blog then you should take a moment to answer this question:“Why should people pay attention to me, my business, and my message?”


You have human nature working for you. We all love to find the next new thing. We spend hours every day looking for people who are unique. You just have to get on their radar screen.


When I coach people on how to get noticed, I work from a list of 25 questions. I’m sharing my list hoping that it will give you a few ways to get the attention you deserve....

Jeff Domansky's insight:

Stan Smith's 25 questions will help you raise your blog or brand awareness.

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How To Create The Perfect Google Plus Post - Business 2 Community

How To Create The Perfect Google Plus Post - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Google’s social network is growing by leaps and bounds. With the recent changes Facebook has made, it is now a no brainer for individuals and businesses to look for other alternatives and Google Plus is becoming the choice for many. At just 2 years old, Google Plus is now thought to be the number 2 social media site among active users. If you have embraced this wonderful social network (It’s quickly become my favorite) then you will need to know how to create the perfect Google Plus post so you can get the most out of your experience....

Jeff Domansky's insight:

Charles Heitz offers suggestions for better Google Plus posts.

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28 Newspaper And Magazine Layout Disasters

28 Newspaper And Magazine Layout Disasters | Public Relations & Social Media Insight | Scoop.it
How not to edit a publication.


Luke Lewis shares 28 great editing and layout fumbles.

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Peinture Deco's curator insight, December 31, 2013 11:35 PM
Devis Peinture-Entreprise Peinture Déco-Essonne-91-Evry-Paris ...www.entreprisepeinturedeco.fr/devis-peintures/devis-peinture/‎Vous souhaitez avoir nos conseil sur comment choisir un devis peinture? Entreprise Peinture Déco-Essonne-91-Evry-Paris-toile de verre m2-prix.
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Top 10 Blogs for Writers 2013 - the Winners | Write to Done

Top 10 Blogs for Writers 2013 - the Winners | Write to Done | Public Relations & Social Media Insight | Scoop.it

When we asked you to nominate your favorite writing blog as one of the top 10 blogs for writers, we got over 1,100 nominations! Wonderful to see how passionate readers are about their favorite writing blog.


It’s great to see some very interesting new blogs amongst the winners! Of note is that quite a few blogs in the top 10 are associated with author platforms. Make sure you visit all the top 10 blogs to get to know the new crop of top writing blogs....

Jeff Domansky's insight:

Check out the top 10 blogs for writers 2013 in the 8th annual contest run by WritetoDone.com. . Great resource!.

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Google's Matt Cutts on How to Avoid the Guest Blogging Spam Trap

Google's Matt Cutts on How to Avoid the Guest Blogging Spam Trap | Public Relations & Social Media Insight | Scoop.it

Matt Cutts says be careful that the sites you guest blog on are of high quality and definitely avoid any guest blogging sites that appear low quality and spammy. Don't:

-  Make it your only way gathering links.

-  Send out thousands of blast emails offering to guest blog.

-  Guest blog with the same article on two different blogs.

-  Take one article and spin it lots of times.

Jeff Domansky's insight:

Four great blogging tips from Google's Matt Cutts.

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5 Fundamentals That Determine How Fast Your Blog Grows : @ProBlogger

5 Fundamentals That Determine How Fast Your Blog Grows : @ProBlogger | Public Relations & Social Media Insight | Scoop.it

This year I’ve managed to grow a photography blog by 500% in about 6 months and I think I’ve learned something along the way.


I was following five fundamental things that you can learn from any marketing blog, but I like to think that I’ve made a few personal discoveries about each of them.


And the most important of all the discoveries is how these five fundamentals unite into one solid strategy. Once you comprehend it ­ your blog will start growing....

Jeff Domansky's insight:

Great blogging growth strategy and tips from Tim Soulo.

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Killer Content is Dead: You're kidding, right?

Killer Content is Dead: You're kidding, right? | Public Relations & Social Media Insight | Scoop.it

Are you still writing killer content? Is anyone still searching for it?


There’s a race; a competition for your attention and you know it, I know it and the person we write for in our content knows it.


People have a finite amount of attention to give you as they pass by in a social media stream, unless of course they have a problem. Real problems are like toothaches, they start off gentle or they erupt into a powerful burst of pain right under your brain making it seem like it’s a thousand times worse than it really is...

Jeff Domansky's insight:

Superb blogging advice from @SarahArrow.

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18 Social Media Blogs Worth Reading

18 Social Media Blogs Worth Reading | Public Relations & Social Media Insight | Scoop.it

I follow blogs. I particularly read blogs that give me insights into the world of digital marketing, social media and trends relevant to the internet in general. I like subscribing to blogs by email. I scan what’s on, then click into it if there’s anything I’m interested in further. So, for your convenience and perusal, here is my list of Social Media & Related Blogs Worth Reading...

Jeff Domansky's insight:

Sabine McKenna shares a good list of social media blogs and several were new to me.

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25 Easy Ways to Promote Your Blog | KimGarst.com

25 Easy Ways to Promote Your Blog | KimGarst.com | Public Relations & Social Media Insight | Scoop.it

You’ve probably already figured out that writing a blog post is really only half the battle. It takes some additional effort (and creativity!) to actually get people to your blog so they can enjoy your content.


So, how do you do this? How do you promote your blog and get traffic to your website?Until you have a large, active following for your blog, it can be disheartening checking your analytics and seeing how few people actually read your posts.


I mean, you know how great your posts are, and I know how great they are, but how can we let others in on the secret?I’ve compiled this list of strategies (most of them FREE!) that will help you promote your blog and drive traffic to your website. Most of these shouldn’t take you more than a few minutes, so setting aside 15 minutes each time you write a post to promote it as well will put in you good stead.

Jeff Domansky's insight:

Need to promote your blog? Kim Garst has 25 blogg promotion tips that work.

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How much should you invest in social media marketing ?

How much should you invest in social media marketing ? | Public Relations & Social Media Insight | Scoop.it

Perhaps the biggest barrier to an effective social media marketing initiative is both executives trying to sell social media internally and a failure to understand just how important social media marketing is to conversion. I could give you a lot of data about social media, it’s short shelf life, the fact that only 16% of brands facebook posts are read and the fact that engagement is down since facebook evolved to timeline but it’s much more than that.


Marketers need to have a deep understanding of what they are selling (hint: it’s not product features) and understand what makes someone want to purchase their product. In addition they need to know that just because someone purchases their product does not mean they want to have a relationship with the brand.


Silverman Research and Unilever recently surveyed 644 people from more than 30 countries to find out why more companies don’t use social media. Participants highlighted 16 different barriers companies face when incorporating social media, but they considered these four the most significant...

Jeff Domansky's insight:

Find out the four biggest barriers to implementing content marketing. Also 3 myths about social media and consumers via Harvard Business Review blog.

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malek's curator insight, October 29, 2013 5:39 AM

A prudent conclusion here

"Instead of relentlessly demanding more consumer attention, treat the attention you do win as precious."

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Leverage Blogging to Build Business Identity, Authority and Credibility

Leverage Blogging to Build Business Identity, Authority and Credibility | Public Relations & Social Media Insight | Scoop.it

While social media is an excellent tool to promote current marketing campaigns, build rapport and establish credibility, a blog has the power to position you as a subject matter expert and an authority within your field.


As nearly 80% of all shoppers look to the Internet to research a product prior to making a purchase, it is easy to see how blogging done right can be a powerful tool.

Jeff Domansky's insight:

If you're looking for authority, blocking rocks.

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The ROI of Blogging | Social Media Today

The ROI of Blogging | Social Media Today | Public Relations & Social Media Insight | Scoop.it

... So What Works?


A little more than a year ago, we sat down and looked at the assets we had created and considered the freemium model that exists on the web. We decided charging for content wasn’t the way to go and we began to offer all of that for free.


But now we were back where we were in 2010 and still had no idea how to make money from all of these efforts. We still didn’t have an ROI of blogging.In January of this year, we decided to stop trying to make money on content and begin to drive new clients from the reputation we had built.Today, 40 percent of our new business has come directly from Spin Sucks. Which means prospects are finding the blog – either through search engine optimization or word-of-mouth – and like what they read....

Jeff Domansky's insight:

Here are some great business lessons from Gini Dietrich and how to make content marketing work for your business.

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Sophie Mathey-Debeaumont's curator insight, October 17, 2013 12:09 PM

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Visual narratives: telling a story through visual design | Econsultancy

Visual narratives: telling a story through visual design | Econsultancy | Public Relations & Social Media Insight | Scoop.it

According to Curt Cloninger, "Usability experts are from Mars, graphic designers are from Venus". Not so fast. Your visuals can really enhance your storytelling....


Visual communication can be thought of in terms of two intertwined parts: ‘personality’ and visual organisation. The personality of a website or other customer touchpoint is driven by its look and feel: colours, shapes, images, patterns, interactive behaviours – that drive the emotional response to what the audience experiences.


But an equally important part of the user experience is less immediately obvious. The usability of a page, whether printed or displayed on-screen, relies on an intuitive visual organisation, a coherent visual narrative that leads the user through a logical progression of elements on the page.Using tried and trusted rules of visual design we can tell a story that will guide the user to our desired end point, whatever that may be: a ‘buy now’ button, further instruction, request for donation or any other call-to-action...

Jeff Domansky's insight:

This is a good read for those who insist on understanding the science behind visual communication and storytelling. If you don't like science, just remember this: have a great story and use fab photos!

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(Almost) No One Is Seeing Your Content | Six Pixels of Separation - by Mitch Joel at Twist Image

...No matter how great the content is, it needs a meaningful distribution strategy behind it to convert into something truly valuable (more on that here: The Failing State Of Content Marketing). So many brands actually have great content, but have a sub-par content distribution strategy where the vast majority of the work resides behind their own walled garden.


Now, even if you have a great story to tell, it could be that no one even knows that you exist....

Jeff Domansky's insight:

Mitch Joel says that without a distribution strategy your content may be missing the most important part of social media - visibility. 

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The Millions : How Many Novelists are at Work in America?

The Millions : How Many Novelists are at Work in America? | Public Relations & Social Media Insight | Scoop.it

A Breadcrumb Trail of Recent US Writing and Publishing Stats:

  • 2012 fiction books published with an ISBN: adult fiction 67,254; YA and juvenile fiction 20,339
  • 2012 Net book sales: $27.1 billion
  • 2011 books published: traditionally published 347,178; self-published 235,000
  • 76 percent of all books released in 2008 were self-published
  • Roughly 50 percent of all fiction published (traditional or self-published) is a romance, mystery, sci-fi, or fantasy story
  • 1900 independent bookstore locations in 2012
  • 1 percent chance across all genres of a published book being stocked in a brick-and-mortar store20 percent of all books sold in 2012 were e-books..
Jeff Domansky's insight:

Who knew? :-)

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7 Major Brands That Win Hearts and Customers with Clever Web Copywriting

7 Major Brands That Win Hearts and Customers with Clever Web Copywriting | Public Relations & Social Media Insight | Scoop.it

Few things will cause consumers to click the back button on a website faster than bad copywriting. Long-winded history and purpose statements, bland paragraphs on product description, and boring lists of statistics are just some of the culprits that fail to inspire interest in potential customers and clients.


The good news is that there is a slew of sites out there that know exactly how to draw attention from the customer’s first glimpse of their home page. They know that people who visit their sites want to see engaging, creative language. They know that customers want to see their comments and suggestions taken to heart in a personable way. Companies who struggle with web copy can learn a lot from these geniuses of copywriting. Here are seven companies who win customers’ hearts and business through clever web copy....

Jeff Domansky's insight:

Great writing and marketing inspiration from seven brands that do it well.

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Blogging in 2014 To Blow Your Readers Out of the Water

Blogging in 2014 To Blow Your Readers Out of the Water | Public Relations & Social Media Insight | Scoop.it

Blogging in 2014 will be more challenging than ever. Have you formed a plan on how you will improve your own blogging? I’ve been thinking about it for weeks and have come up with many ideas on things I’d like to do better in 2014. Here are 9 things on my front burner for Inspire to Thrive’s blogging in 2014...

Jeff Domansky's insight:

9 practical tips to inspire your blogging in 2014.

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Kate Bennett Schell's curator insight, December 19, 2013 8:03 AM

Are you rethinking your blogging plan for 2014?

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Medium redesigns as it seeks to become a next-generation magazine

Medium redesigns as it seeks to become a next-generation magazine | Public Relations & Social Media Insight | Scoop.it
Just over a year after it entered the world, publishing platform Medium has updated its design in a way that founder Ev Williams says will make stories published there have a greater impact....Medium redesigns as it seeks to become a next-generation magazine.…
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Trend spotting: the best and worst of ‘Snowfall’ design

Trend spotting: the best and worst of ‘Snowfall’ design | Public Relations & Social Media Insight | Scoop.it

In the startup world, we hear a lot of talk about the Web and digital media “disrupting” traditional business models in a positive sense. But one rather important old-school industry, journalism, has found its lot in the digital frontier to be a pretty unhappy one. Newspaper subscription rates have plummeted, and only a select few publications have managed to successfully monetize their online content.


Many people have proclaimed multimedia to be the solution to this issue. The logic is that, if you could seamlessly integrate beautiful photographs, graphics, audio and even video into your articles, then you’d have yourself a truly viable product for digital natives.So it became a design problem. And, in late December of 2012, The New York Times may have solved it...

Jeff Domansky's insight:

5 examples of awesome, and 5 that probably would have been better designed and presented the old-fashioned way.

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Get this Marketing Cornerstone Right … Or Go Home

Get this Marketing Cornerstone Right … Or Go Home | Public Relations & Social Media Insight | Scoop.it

What is this terrifyingly important factor?


It’s the offer you make your customers — the thing (or package of things) you offer in exchange for money. And it’s critical because in the real world, you can’t sell a product or service that your customers just don’t want to buy. There’s no “hypnotic” marketing that can trick people into buying something they have no desire or need for.


But that’s not to say “just be awesome and your business will sell itself.” Great copywriting offers rarely happen by accident — they’re crafted. So here are some resources to help you out with that....

Jeff Domansky's insight:

Great advice for blogging, marketing and content marketing pros.

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The Ultimate Newbie Blogging Guide: What The Experts Don’t Tell You! - Heidi Cohen

The Ultimate Newbie Blogging Guide: What The Experts Don’t Tell You! - Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

“I want to blog. How do I start?” is a question I’m often asked.


While it’s easy to provide a list of helpful resources, they don’t really get to the core of what a newbie needs to know when diving into blogging. Here are 13 blogging questions you must answer before you start. 

Jeff Domansky's insight:

Want to start a blog? Use this Newbie Blogging Guide to help get your blog on track. Answer these 13 questions before you dive in and start writing.

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Karley Tester's curator insight, November 7, 2013 4:48 PM

Great tips on blogging for newbies. Love that we get to write a blog on a topic every week. It really gets my brain working and cultivating new ideas. Love that i get to work my creative writting into a blog that relates to Public Relations. Learn to blog well and you will always be able to. 

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Our blog now exceeds 1m monthly page views, but does it generate ROI?

Our blog now exceeds 1m monthly page views, but does it generate ROI? | Public Relations & Social Media Insight | Scoop.it

Econsultancy blog team, for the first time, surpassed 1m page impressions in a calendar month. Not bad for a niche B2B publishing operation!


That said, we don’t create content simply to generate page views. The blog team contributes so much more to our business. I shall explain why.


A recent study found that only about a third of Fortune 500 companies maintain a blog, a statistic that I find perplexing, so I thought this might be a good time to remind ourselves – and you, dear reader – of why we blog, and what it’s doing for us.


Some backgroundWe launched the blog in 2006, after deciding to divert a limited PR budget towards the hiring of full-time writer. We thought that it would be better to create our own content, rather than paying PRs to try to persuade journalists to write about us. PR is tough, and pull beats push, for all sorts of reasons....

Jeff Domansky's insight:

Compelling reasons why blogging delivers impressive ROI for Econsultancy

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Social Buster's curator insight, October 31, 2013 7:01 AM

Je pense que nous avons toute cette question qui nous trote dans la tête !

Janine Lloyd's curator insight, October 31, 2013 10:36 PM

Great insights into how econsultancy.com, a b2b publishing operation's blog, gets hits and how it looks at ROI.  

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How to Evaluate Small Business Blogs

How to Evaluate Small Business Blogs | Public Relations & Social Media Insight | Scoop.it

To evaluate small business blogs, forget about the numbers. Instead, look to first impressions and storytelling.


Bloggingng consistently isn’t enough to drive business, there are other factors that go into developing a successful blog. One of the biggest mistakes small business owners make is to start a blog and then create content on auto pilot just to get stuff out there. Understanding how to evaluate small business blogs for effectiveness is important to know that your valuable time isn’t being wasted.I bet you think this blog is about the numbers, right?


Wrong, I very rarely evaluate the effectiveness of a blog on numbers – unless the numbers are trending the wrong way. I evaluate a blog on first impressions, content, storytelling and whether the blog is business-minded. I find asking questions around these core categories can help you understand if your blog is set up for success....

Jeff Domansky's insight:

Challenge conventions by evaluating your business blog by other measures which can still show your success.

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How To Market Your Blog The Write Way And Get Results

How To Market Your Blog The Write Way And Get Results | Public Relations & Social Media Insight | Scoop.it

In the following post you’re going to get a crash course in the how to market your blog effectively. Whether you’re just starting a blog or you’ve been blogging a while you’ll find this valuable.You can either market your blog the wrong way, or the write way – a lot of people end up marketing their blog the wrong way because they just don’t know how, and I totally understand why, I did the same thing when I first started....

Jeff Domansky's insight:

Very comprehensive blogging guide from Adam Connell. Many valuable tips and a great blueprint for new bloggers.

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35 Expert Tips To Make B2B Content More Manageable

35 Expert Tips To Make B2B Content More Manageable | Public Relations & Social Media Insight | Scoop.it

Content. Many B2B marketers hear the word and wonder how they are going to create increasing amounts of it with their limited bandwidth.


Trust me, I understand this issue on a personal level. I write large volumes of material every week, from corporate and personal blog posts to website content to social media posts and more. That’s why I was psyched to hear what my fellow experts had to say in the way of tips and tricks at the MarketingProfs B2B Marketing Forum in Boston last week.


Below are their words of wisdom. Take these 35 ideas and incorporate them into your content plans!...

Jeff Domansky's insight:

Holly Chessmen shares really practical blogging and content marketing tips you can put into action quickly.

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