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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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20 Powerful Ideas for Creating and Marketing Your EBook - Jeffbullas's Blog

20 Powerful Ideas for Creating and Marketing Your EBook - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

The increase in ebook sales is a disruptive trend that can’t be ignored and traditional publishers are racing to adapt. Figures from Yahoo indicate that ebook sales rose by over 4,400% from $68 million to $3 billion between 2008 and 2012 which is 25-30% of all book sales. But that is only the sales data from the big publishers.It’s bigger than that....

Jeff Domansky's insight:

Jeff Bullas looks at the disruption by ebooks to the publishing industry and also shares 20 useful tips for producing and marketing your ebook.

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6 Tactics That Turn a Blog Into a Business Engine | Copyblogger

6 Tactics That Turn a Blog Into a Business Engine | Copyblogger | Public Relations & Social Media Insight | Scoop.it

XgSomewhere, a business owner is writing a blog post.


She writes the headline first, pens a killer introduction, and makes her point with 892 carefully crafted words.


Satisfied, she hits “Publish” and waits for fortune to arrive with a roll of $100 bills in one hand and a book deal in the other.


This is the legend of the lone blogger who climbs the mountain of success one post at a time.


I’m not going to debunk this story.


Crafting amazing content is still critical to building a modern business. But buried in this story is the assumption that a blog is all you need to succeed....

Jeff Domansky's insight:

Six tactics for a successful content marketing campaign. When used, your blog becomes an engine that powers your business.

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Stephen King Creates a List of 96 Books for Aspiring Writers to Read

Stephen King Creates a List of 96 Books for Aspiring Writers to Read | Public Relations & Social Media Insight | Scoop.it

...Below, we’ve excerpted twenty good reads he recommends for budding writers. These are books, King writes, that directly inspired him: “In some way or other, I suspect each book in the list had an influence on the books I wrote.”


To the writer, he says, “a good many of these might show you some new ways of  doing your work.” And for the reader? “They’re apt to entertain you. They certainly entertained me.”..

Jeff Domansky's insight:

Stephen King's list of must-read books for writers is a must-read. Highly recommended. 9/10

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Nevermore Sithole's curator insight, March 12, 2:39 AM
Stephen King Creates a List of 96 Books for Aspiring Writers to Read
Katelyn Brunner's curator insight, July 24, 12:15 PM

Great list!

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One Word That Immediately Kills Your Credibility | TIME

One Word That Immediately Kills Your Credibility  | TIME | Public Relations & Social Media Insight | Scoop.it

Never say it again, if you can help it.I have watched more salespeople and companies pitch their ideas over the years than I care to count. And during thousands of interviews with consumers about how they use different products and services and respond to marketing messages, I have honed the craft of ferreting out telltale signs of lies and omissions.


From that experience, I am going to let you in on a little secret about a word you should stop using immediately. It is...

Jeff Domansky's insight:

Marketing, blogging, PR and crisis PR pros take note. This word was a surprise.

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Brainstorm Better Blog Topics With These 5 Resources

Brainstorm Better Blog Topics With These 5 Resources | Public Relations & Social Media Insight | Scoop.it

...Whether you like it or not, you're not going anywhere fast with a bone-dry blog topic reserve. At best, you're looking at a few frustrated hours filled with hair pulling, beard stroking, and pencil tapping. This is writer's block at it's finest.


But it doesn't have to be this way. The next time you feel a topic drought setting in, start devising a plan for how you're going to overcome it before it consumes your writing process entirely. I'm not asking you to pull ideas out of thin air, but rather check out these 5 resources. I've got a feeling they'll help ease blog topic brainstorming a little....

Jeff Domansky's insight:

Kickstart your blogging brainstorming with these tips from @Impactbnd.

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How To Revive Old Blog Content

How To Revive Old Blog Content | Public Relations & Social Media Insight | Scoop.it

If you’ve been blogging for a while, even if it’s just once a week, it won’t take long to accumulate an archive of “old content.” Some of the content will be great at bringing in traffic from Google Search and links on other websites and regular social media shares, but what about the rest?If you have old articles on your site which you think should be bringing in more traffic than they are, this post is for you...

Jeff Domansky's insight:

I liked this blogging strategy from Mike Alton. Really practical and a great way to recover your blogging investment.

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Social Media Headlines Taking Click Bait to New Heights

Social Media Headlines Taking Click Bait to New Heights | Public Relations & Social Media Insight | Scoop.it

...I got to thinking about this topic last week when the Subway story on removing a chemical called azodicarbonamide – now there’s a good addition for your next spelling bee – from bread blew up online. Check out how LinkedIn packaged the headline as part of its Pulse (push) newsletter....

Jeff Domansky's insight:

Lou Hoffman tastes journalism linkbait and gets kidnapped by aliens in the process. Good read!

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Bitch. Procrastinate. Write. : Got no writing ideas? Here's 11 reasons why

Bitch. Procrastinate. Write. : Got no writing ideas? Here's 11 reasons why | Public Relations & Social Media Insight | Scoop.it

Newbies and pros do it. They want to be writers, they like to think of themselves as writers, they feel like they should be writing, and yet they’re uninspired to do so…by anything.   It’s not a valid excuse. You’re just being lazy and ignorant.     


The world and everyone in it are bombarding you around the clock with things to write. The problem is your senses aren’t on. Instead of asking what you can write about, you should be asking, “Why aren’t I aware and making something of everything that’s being given to me?”   Here are 11 things for you to mull over while you’re busy being stuck....

Jeff Domansky's insight:

Mike Stiles has tips to help you get unstuck from writer's block.

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Is Longer Better for Blog Content? | Social Media Today

Is Longer Better for Blog Content? | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Since Google dropped the Hummingbird patch, there’s been a new secret ingredient to getting noticed on the Internet: longer content equals higher rankings.


350, 500, 1,000, 1,500, 2,000… all of these numbers have been thrown at us when it comes to creating blog content. Some sources say shorter blogs are better because your audience doesn’t have time to read. Other sources say longer blogs are ideal because they build credibility, authority and SERPs. Finally, there are still more sources that claim shorter is better because it does everything a long blog does in a short, sweet package. So, which is it?

Jeff Domansky's insight:

Julia  McCoy shares a valuable post and asks some intriguing questions about blogging and whether short or long posts are in fact more effective. Recommended reading. 9/10

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Patricia Mignone's curator insight, February 10, 6:01 AM

Long ou court?
Voilà des tonnes d'arguments pour vous mettre à pondre des contenus longs comme une traîne sans fin!

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The TOP 25 Must-Read Internet Marketing Blogs | Inbound & Content Marketing Hub

The TOP 25 Must-Read Internet Marketing Blogs | Inbound & Content Marketing Hub | Public Relations & Social Media Insight | Scoop.it

Overwhelmed by the streams of fast-moving information online? Check out our TOP 25 internet marketing blogs – a list of absolute must-follows!


If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list. Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging.


As you can see in the following graph from Statista, the total volume of posts and blogs is continously growing – and – yes, it can be easy to  miss important stuff from leading internet marketing blogs....

Jeff Domansky's insight:

This is a really good starting list for useful marketing blogds.

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20 Gorgeous Premium Tumblr Themes

20 Gorgeous Premium Tumblr Themes | Public Relations & Social Media Insight | Scoop.it

When choosing a theme I came across some really gorgeous premium Tumblr themes focusing on imagery and typography. If you want to suit up your Tumblr blog in a classy way take a look at these amazing themes I've collected.

Jeff Domansky's insight:

If you're considering producing a Tumblr blog, try one of these very creative themes for a super designed blog

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6 Tools for Optimizing Your Copy, Content and Headlines - Business 2 Community

6 Tools for Optimizing Your Copy, Content and Headlines - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Do a Google search for “landing page templates” and you’ll find upwards of 2.5 million results at your fingertips. But effectively optimizing your website involves far more than plugging in a pre-fab template. The fact is, in many cases you can make bigger gains in conversion by optimizing your site’s content, copy and headlines.


Fortunately, there are some great tools that can help you get started on this critical aspect of your digital marketing effort....

Jeff Domansky's insight:

Several useful tools, several free, to help you improve your copy.

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malek's curator insight, January 23, 9:26 AM

I found this free Emotional Marketing Value Headline Analyzer to be an effective tool.

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Top 10 Social Media Blog Finalists 2014: This Week in Social Media

Top 10 Social Media Blog Finalists 2014: This Week in Social Media | Public Relations & Social Media Insight | Scoop.it

Welcome to our weekly edition of what's hot in social media news.


We received over 600 nominations for our fifth-annual Top 10 Social Media Blogs contest (the blogosphere’s biggest contest for social media blogs). The list of 22 finalists is pretty impressive! See for yourself below....

Jeff Domansky's insight:

Great selection of marketing blogs to add to your reader for reading list.

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Content is Bigger than Google | Valeria Maltoni

Content is Bigger than Google | Valeria Maltoni | Public Relations & Social Media Insight | Scoop.it

...We are way past the one thing solution -- optimizing to the search engine. Even in social networks we are getting to the (saturation) point, needing social or native ads just to be discoverable. 


It will need to be a combination of things: both/and.


Consider this: Better is more


When your content has depth to it, both in format, functionality, and the quality of your writing, it goes from unremarkable to worth reading. You're not a bookmark or a destination yet, just worth reading, or scanning as it may be....

Jeff Domansky's insight:

Recommended  reading from Valeria Maltoni where she looks at the challenge of producing better content and not relying only on Google for SEO.

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How to Select the Perfect Image for Your Next Blog Post

How to Select the Perfect Image for Your Next Blog Post | Public Relations & Social Media Insight | Scoop.it
Believe it or not, when it comes to blog content, there's a science to image selection. Here's how to choose a perfect, well-optimized image for every post.
Jeff Domansky's insight:

Nice basic photo tips and resources for bloggers, web content.

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Free Technology for Teachers: 5 Ideas for Teaching With Comics and 5 Free Online Tools for Creating Them

Free Technology for Teachers: 5 Ideas for Teaching With Comics and 5 Free Online Tools for Creating Them | Public Relations & Social Media Insight | Scoop.it

I've been thinking about comic strip creation tools quite a bit lately so I decided to share a handful of ideas for teaching with comics and the online tools that students can use to create them.

Jeff Domansky's insight:

The value for PR, content pros and marketing in this post is the list of five cartoon creation tools. Very creative, very cool.

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Jeff Domansky's curator insight, March 9, 6:15 PM

Richard Byrne's tools or teachers work for PR, content and marketing pros too.

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The world's largest photo service just made its pictures free to use

The world's largest photo service just made its pictures free to use | Public Relations & Social Media Insight | Scoop.it

If you go to the Getty Images website, you'll see millions of images, all watermarked. There are more than a hundred years of photography here, from FDR on the campaign trail to last Sunday's Oscars, all stamped with the same transparent square placard reminding you that you don't own the rights. If you want Getty to take off the watermark, you'll have to pay for it.


"OUR CONTENT WAS EVERYWHERE ALREADY.


"Starting now, that's going to change. Getty Images is dropping the watermark for the bulk of its collection, in exchange for an open-embed program that will let users drop in any image they want, as long as the service gets to append a footer at the bottom of the picture with a credit and link to the licensing page. For a small-scale WordPress blog with no photo budget, this looks an awful lot like free stock imagery....

Jeff Domansky's insight:

This is great news for bloggers with no budget. If you're willing to embed a photo with a caption credit, Getty Images are free to use.

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Attention K-Mart Bloggers: Great Storytelling Alone Won’t Build an Audience

Attention K-Mart Bloggers: Great Storytelling Alone Won’t Build an Audience | Public Relations & Social Media Insight | Scoop.it

No blogger, including me, wants to toil in obscurity

.

Those of us who work under the marketing umbrella adhere to this twist on the “Field of Dreams” adage, “If you build it, people won’t necessarily come.”


It’s now time for an update with a fresh wrinkle...

Jeff Domansky's insight:

Lou Hoffman offers a big blogging lesson: amplification.  

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Do You Know How to Create and Use Punchy Sound Bites? | Get In Front Communications

Do You Know How to Create and Use Punchy Sound Bites? | Get In Front Communications | Public Relations & Social Media Insight | Scoop.it

Be quotable. Make your point. It’s kind of like a tag line. Sum it up in eight words or less.


Sound bites have typically been associated with political speeches and the subsequent ‘confusion’ (allegedly) created by reporters who have irresponsibly taken things out of context

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A sound bite or quote is the short tight combination of words that hits your message home....


Today, we depend on sound bites because of the dwindling attention span of our society. Too often, 140 characters are too many.


Below are five ways to recognize valuable snippets and sound bites so your communication pops:...

Jeff Domansky's insight:

Susan Young shows how to communicate more powerfully using sound bites.

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Online Writing with Clarity Infographic - Business 2 Community

Online Writing with Clarity Infographic - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Online writing may include blogging, marketing copy, website or newsletter content and they all share the need for clarity.  One of the first things we learn about writing online is we have seconds to capture a reader and their attention span is short. Clear, concise writing wasn’t invented online, however, it has always been taught to writers as a best practice.  Long before the Internet, George Orwell said, “If it is possible to cut a word out, always cut it out."....

Jeff Domansky's insight:

Writing or blogging? Always use the KISS principle.

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aanve's curator insight, February 14, 1:23 AM

www.aanve.com

 

Mana Huart's curator insight, February 14, 5:12 AM

C'est si simple…

Mick D Kirkov's curator insight, March 15, 11:40 AM

Penelope

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What's With New Blogging Platforms Like Medium? Should I Use One?

What's With New Blogging Platforms Like Medium? Should I Use One? | Public Relations & Social Media Insight | Scoop.it

Dear Lifehacker,I keep seeing these new blogging platforms pop up like Medium and Svbtle. Why would I use one of these new platforms instead of more powerful classics like Wordpress?

Sincerely, Blog to Live


Dear BL,

Medium and Svbtle (not to mention our own platform, Kinja) are all pretty new to the world of blogging, and while they're all blogging platforms at their core, they do certain things a little differently. Let's take a look at how they work and try to figure out if they're right for you....

Jeff Domansky's insight:

Lifehacker take a really practical look at new blogging platforms and makes some useful recommendations.

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The Me Talk Contradiction

The Me Talk Contradiction | Public Relations & Social Media Insight | Scoop.it

Chris Brogan's assertion he should talk about himself more sparked an interesting debate from Jason Falls. Maybe when you talk too much, people stop listening.


The Problem of Frequency

What Chris has, in my opinion, is a problem of frequency. When you talk too much, your audience — even a willing one — sees but doesn’t hear. They see the Facebook or Twitter or Google+ posts roll by, they get the email newsletter, but the consistency and repetition make them expected and normal. They don’t stand out, even if the content does. So a portion of the audience doesn’t actually read them. They don’t actually click through. They don’t really even consume the content. It’s just made available to them if they wish to.


Chris could talk about nothing but Owner magazine for the next year and a certain number of his audience members wouldn’t know about it. This is because they’ve become so lulled into seeing the same allotment of posts from Chris in their stream, they pass over them looking for the new, shiny object....

Jeff Domansky's insight:

Jason Falls offers a thoughtful post on the challenge of me-talk and of frequency in blogging.

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What makes a book a classic?

What makes a book a classic? | Public Relations & Social Media Insight | Scoop.it

Do Vonnegut and David Foster Wallace qualify, and if not, why not?...


Perhaps the most eloquent consideration of this question is Italo Calvino’s essay, “Why Read the Classics?,” in which he defines a classic as “a book that has never finished saying what it has to say,” among a list of other qualities. But as wondrous as that sounds, it could also describe some books we read today — “Infinite Jest,” for example — books that most of our contemporaries would deem too recent for classic status. I also love Calvino’s effort to capture the imaginative quality of a great literary work — “a book that takes the form of an equivalent to the universe, on a level with the ancient talismans” — but suspect that the following is more accurate: “The classics are the books that come down to us bearing upon them the traces of readings previous to ours, and bringing in their wake the traces they themselves have left on the culture or cultures they have passed through.”...

Jeff Domansky's insight:

Are you a blogger or writer? You'll enjoy this great read from Salon.com.   Here's my question for the day: Will there ever be an eBlook "classic"?

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How Long Will It Take to See Results From Blogging?

How Long Will It Take to See Results From Blogging? | Public Relations & Social Media Insight | Scoop.it

Blogging is a proven marketing tactic, but it ain't always easy when results are immediately apparent. We provide you with an outline that explains how (And when) you can expect to see return from your blogging efforts.


...What do results even look like, anyways? You first need to define what the overall objective is for blogging as it relates to your overall business goals. Is it to simply generate traffic and raise awareness? Are you trying to drive more qualified prospects to your website in order to improve your opportunity-to-customer rate?


Most importantly, how are you providing value?


This is your content mission statement. Any blogging strategy absent of one will also have a hard time achieving any traction. Asking about results prior to identifying one would be like asking how long it’ll take to lose weight while sitting on the couch with an Oreo sundae. Where’s the accountability?...

Jeff Domansky's insight:

Are you patient enough to wait it and out to see results from your blogging?

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10 WordPress Plugins for Ad Agency New Business - FUEL LINES

10 WordPress Plugins for Ad Agency New Business - FUEL LINES | Public Relations & Social Media Insight | Scoop.it

WordPress can do nearly anything that can be done within a website. It is used by almost 19 percent of the top 10 million websites, including major brands such as Ben & Jerry, Best Buy, CNN, EBAY, Ford, GE, GM, New York Times, UPS, Wall Street Journal and Yahoo.


A feature that greatly adds to WordPress’ popularity is its plugin architecture. Plugins are pieces of code created with the purpose of offering custom functions and features so that you can tailor your site to your specific needs. They are very easy to install and keep updated. At this time, there are 28,956 WordPress plugins available to help you do everything on your site.I am showcasing some of my 10 favorite WordPress plugins...

Jeff Domansky's insight:

Michael Gass shares 10 useful WordPress plugins for agencies and bloggers.

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