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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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How to Create an Awesome Media or Press Kit

How to Create an Awesome Media or Press Kit | Public Relations & Social Media Insight | Scoop.it

As someone who has prepared several media kits for different blogs as well as working on behalf of a brand receiving them I’ve seen a fair few over the last few years. Although there is no wrong way to prepare a Media Kit (hey, the fact you have one means you are on the right path) there are a few things that the strongest ones have in common.


In a nutshell:A great media kit requires fully understanding what your blog is about as well as what your blog can offer the brand or PR you are pitching to.


Then you compile stats and case studies to back what you are saying up and present it in a visually appealing package.Sound good? Let’s walk through it....

Jeff Domansky's insight:

A guide for bloggers on creating an awesome media or press kit from Canvas.

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dale jodoin's curator insight, October 23, 2014 11:45 AM

How to Create an Awesome Media or Press Kit

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8 Must-Have Tips for Writing Landing Page Copy That Converts

8 Must-Have Tips for Writing Landing Page Copy That Converts | Public Relations & Social Media Insight | Scoop.it

Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash.


Wouldn't you like to have that skill?


There's good news here: It’s only partly skill. The rest is just technique -- technique that you can learn and master. You -- yes, you! -- can unleash the same wizard-like conversion copy powers, as long as you understand the techniques that are at play.


You see, conversion is very much a science of the mind -- how your prospect's mind processes information, makes decisions, and decides to convert. In this post, I'll describe eight writing techniques that are proven to work. After putting your time and resources into generating traffic, here’s how you can turn traffic into revenue by creating copy like a conversion pro....

Jeff Domansky's insight:

Learn eight tips for writing landing page copy that converts from Neil Patel. Recommended reading for content marketing, PR and web writers. 9/10

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6 Ways an Empathy Map Can Make Your Headlines Even Sexier | Mention Blog

6 Ways an Empathy Map Can Make Your Headlines Even Sexier | Mention Blog | Public Relations & Social Media Insight | Scoop.it

In my time as a copywriter, I’ve experimented with all kinds of methods that allow me to understand my audience. Recently, my favorite has been the empathy map.


This is a tool that allows your team to join the conversation that is going on inside your customer’s heart. It allows you to understand how they feel about you and your topic. It helps you uncover their pains, what they hope to gain....

Jeff Domansky's insight:

How an empathy map can add the juice you need to your headlines (and blog posts) when you're running short of inspiration. Think benefits not features.

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My 3 "Go-to" Websites for Design Inspiration

My 3 "Go-to" Websites for Design Inspiration | Public Relations & Social Media Insight | Scoop.it

It’s no secret that designers have their special “go-to” places for inspiration and I was recently asked me what mine are.


When looking for inspiration with typography and design, these are the websites that I highly recommend bookmarking. It’s good stuff, really it is....

Jeff Domansky's insight:

Brian Gardner shares three sources of his design inspiration.

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Studionews24's curator insight, October 12, 2014 6:24 AM

Thanks for shearing your go-to sites :)!

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5 Tips to Liven Up Long Stories | Geoff Livingston

5 Tips to Liven Up Long Stories | Geoff Livingston | Public Relations & Social Media Insight | Scoop.it

We live in the tl;dr (too long; did not read) era of the Internet. How do you make traditional text stories and content succeed in an online world where attention spans are dwindling and success necessitates visual media?Over the past year at Tenacity5, we’ve learned a few tweaks to drive more traffic to text heavy copy. Here are a five formatting methods and writing tips to liven up long stories....

Jeff Domansky's insight:

Geoff Livingston shares five tips to burnish your blogging and content marketing.

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How to Sound Human: 8 Data-Backed Keys to Making Your Voice Sing

How to Sound Human: 8 Data-Backed Keys to Making Your Voice Sing | Public Relations & Social Media Insight | Scoop.it

Every single day, 4.75 billion posts  go up on Facebook. To put that number in perspective, there have only been 129 million books published since the beginning of time, with an average word length of 64,000 words. That means we are publishing more content (by number of words) every single day on Facebook than is contained in every single book published since humans have existed!


For us marketers, it’s our job to stand out in that absurdly large crowd of content. One way to do this is to have a distinctly human voice.


To try and discover the magic formula for conveying that you are in fact a human on the internet, I’ve analyzed and tested over 1,500 quizzes that have been created through interact. My general hypothesis is that human sounding quizzes will get shared more, viewed more, and commented on more because people like them better. Based on that hypothesis I ran various tests and regressions to find out the best ways to sound like a person. Here are the top eight ways to sound like a real human on the Internet....

Jeff Domansky's insight:

Learn how to speak and share on social media and sound like yourself with these 8 data-backed tips on sounding human.

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6 Ways to Reinvigorate Your Stale Online Content Marketing | Neil Patel

6 Ways to Reinvigorate Your Stale Online Content Marketing | Neil Patel | Public Relations & Social Media Insight | Scoop.it

Online content marketing is the most powerful form of marketing for companies today. But what happens when it starts to feel stale, old, and boring? Like any other form of marketing, it happens.


Here are six ideas that can help you invigorate your existing efforts and get more mileage from them, without having to reinvent the wheel....

Jeff Domansky's insight:

Neil Patel shares six superb tips to help you repurpose and re-energize your existing content.

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Advanced Blogging: How to Go Big With Your Blog | Michael Stelzner

Advanced Blogging: How to Go Big With Your Blog | Michael Stelzner | Public Relations & Social Media Insight | Scoop.it
Do you have a blog for your business?

Are you ready to take your blogging to the next level?

To explore how to build your blog readership, I interview Darren Rowse for this episode of the Social Media Marketing podcast.
Jeff Domansky's insight:

Excellent tips from Darren Rowse.

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You won't remember this post | Vox

You won't remember this post | Vox | Public Relations & Social Media Insight | Scoop.it

Online readers may have a harder time remembering news stories than print readers, according to a recent study from the University of Houston.


The study got two groups of university students to read the news and recall what they read. For 20 minutes, one group of 25 read a hardcopy of the New York Times, while another 20 read the newspaper's online version. Both groups were required to abstain from the news for the day until the study session, and participants weren't told that they would be tested on their recollection of what they read.


The results: although both groups read similar amounts, print readers remembered an average of 4.24 news stories, while online readers recalled an average of 3.35 stories....

Jeff Domansky's insight:

A new study shows a major difference between print and online readers. Not surprisingly, online readers remember less. We can probably chalk the differences up to the glut of content online, the shorter length and scannable nature of online content and the fact that we are often multitasking or multi-screening as we  read online.

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Blogging Tips and Techniques for Wordpress | Ian Cleary

Blogging Tips and Techniques for Wordpress | Ian Cleary | Public Relations & Social Media Insight | Scoop.it

Looking for some irresistible tips to help with your WordPress blog?


Well, we’re here to share those tips!  And yes, they are irresistible… such a good word.


From the list below, my goal is that you will be able to pick out at least a couple to implement.  If you do, then we’ll be happy....

Jeff Domansky's insight:

If you're a WordPress blogger, Ian Cleary's 15 tips are essential reading.  9.5/10

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We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts

We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts | Public Relations & Social Media Insight | Scoop.it

LinkedIn has opened the floodgates to a world of content with their new publishing platform and it’s an amazing way to expose your writing to a highly-professional network of readers.


Top influencers are already publishing on LinkedIn, so people are seeking out content on the platform to read. This cannot be said about your typical WordPress blog.


Despite its awesome content marketing potential, The LinkedIn Publishing Platform is still new and understanding what makes a post on the platform perform well is relatively unknown....

Jeff Domansky's insight:

Really smart, practical tips for content marketing and posting on LinkedIn. Good advice. 9 / 10

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Lydia Gracia's curator insight, September 11, 2014 2:55 AM

How to understand the high potential of the LinkedIn Publishing platform:

  • There're the readers: professionnals
  • there're the influencers
  • there're the support

and in this article there is the key of the content strategy!

Chris Agro's curator insight, September 14, 2014 8:22 AM

A guide to crafting articles on LinkedIn that get read. -Chris Agro (@agrotising)

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Common Headline Writing Myths We Should All Stop Believing

Common Headline Writing Myths We Should All Stop Believing | Public Relations & Social Media Insight | Scoop.it

Is that a lame title -- “Common Headline Writing Myths We Should All Stop Believing”?


I could have tried something with a lot more sizzle and punch, right? Like these …

OMG! I Just Discovered Why I’m Losing Traffic! Wait Until You See Them!

I Won’t Be Able To Sleep For Weeks! The Freaky Reasons Why I’m Losing Traffic! 

Mind: Blown! This Guy Knew Something Was Wrong With His Traffic. Wait Until You Find Out What He Discovered!

Can This Be Real? The Secrets That I Just Realized About My Traffic! My Life Will Never Be The Same!


You’ve seen titles like that. You’ve clicked them. And you’ve wondered, should I be writing titles like this?...

Jeff Domansky's insight:

Neil Patel blows up some headline myths. Good read. 9/10

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6 ways to improve your content-driven product | Medium

6 ways to improve your content-driven product | Medium | Public Relations & Social Media Insight | Scoop.it

Content products are tough. For every new twitter client, photo app, or news site that pops up, there’s always a doubtful throng of consumers waiting in the wings to ask why they should use this one when they have a perfectly good option already.So let’s assume you’ve got your great content figured out already — engaging, high quality content is a given for you. Hey, good job! Now here’s how you can set yourself apart from everyone else who’s gotten that far....

Jeff Domansky's insight:

Learn how to make content products that don’t suck, from the creators of Product Secrets.

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Why My Content Strategy Needed to Change, and Yours May Too

Why My Content Strategy Needed to Change, and Yours May Too | Public Relations & Social Media Insight | Scoop.it

Perhaps many businesses would be satisfied with 100,000 readers a month, reliable lead generation and consistently solid SEO. Wishpond isn't like many businesses.


We went from publishing daily articles, guest posts, ebooks, infographics and Slideshares to the aforementioned hammock-lying and innumerable nerve wracking meetings in the corner office.


Now that I've set the scene sufficiently we can move onto the two primary reasons this stagnation occurred and the two primary ways we're going to fight tooth and nail against it, or die trying.And perhaps you'll learn something while I break it all down....

Jeff Domansky's insight:

Great storytelling and even better strategic social marketing.

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janetgranger's curator insight, October 21, 2014 9:34 AM

Nice ideas and CURRENT information - always key in being up-to-date in #Content Strategy. Worth reading! #mobile #tech

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6 Irresistible Blogging Tools To Increase Productivity and Traffic

6 Irresistible Blogging Tools To Increase Productivity and Traffic | Public Relations & Social Media Insight | Scoop.it

Your’re a blogger, maybe it’s time to get serious.A blog is one of the best ways of driving regular, ongoing, free traffic to your website. To be successful you need a good strategy and to support this strategy you need good blogging tools.


In this article we discuss 6 powerful tools that help you become more efficient and effective as a blogger....

Jeff Domansky's insight:

Ian Cleary's tips will help you become a better blogger. Well worth reading.

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Blogging Metrics: What to Measure, How to Measure It, and How Often

Blogging Metrics: What to Measure, How to Measure It, and How Often | Public Relations & Social Media Insight | Scoop.it

Having trouble figuring out which blog metrics matter? This post tells you exactly what to measure, how to measure it, and how often.


The challenge isn’t so much measuring our efforts, as there are enough tools out there that make this easy. It’s more about knowing what to measure, how to do it, and most importantly, what to do with the data once it’s been uncovered.


The focus here is to let you in on what we measure most frequently -- and, perhaps most interesting to you, the tools that allow us to do so....

Jeff Domansky's insight:

What metrics matter to blogging? Find out here.

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Claudia Rei's curator insight, October 13, 2014 1:39 AM

As we begin our Social Media Marketing Campaign’s and set missions and objectives, it is important to understand “what to measure, how to measure it, and how often” we should monitor our progress. The article summarizes the key metrics you should use to measure success, and most importantly what to do once you have discovered this data.

 

Four main metrics that should be measured include: clicks, social shares, inbound links, and revenue. Clicks help to provide marketers with direction and are the greatest indicator of whether topics are resonating with their audience. Social sharing is an indicator of whether people find your content helpful. Great content will have your audience spreading messages in a way that you cannot through word of mouth. Social shares are measured based on the performance of any on-page calls-to-action. Inbound links directly affect your page,  which in turn affects how high your content ranks in search engines. Finally, tracking all revenue metrics back to the content that generated the original buzz is principal in ensuring a profitable strategy moving forward.

 

Some key takeaways are that marketers should review metrics and the level of engagement daily if not weekly. Since social media is contstantly evolving you must constantly stay ahead of the curve. Additionally the marketing strategy should be on going and campaign-based, and not about one-off posts. Lastly, it is apparent from this blogger that the software ‘HubSpot’ is what allows them to view detailed analytics of each specific blog post they publish to.  Moving forward with our campaign this would be helpful to gain how to handle different analytics based off of each of their social media platforms. 

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Content Marketer’s Toolkit: 35 Tools You Can’t Blog Without

Content Marketer’s Toolkit: 35 Tools You Can’t Blog Without | Public Relations & Social Media Insight | Scoop.it

Don’t you wish there was an easier way to blog? From coming up with ideas to writing and promoting, there is a lot that goes into content marketing.


So, how can you facilitate the whole process?Y


ou can use a number of tools that can help you generate ideas, make the writing process easier, and even market your content for you.Here are 35 of them...

Jeff Domansky's insight:

Awesome tools and tips from Neil Patel! 10/10

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Quentin Rossi's curator insight, October 7, 2014 5:40 PM

Un petit coup de pouce !

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20+ Quality WebsitesThat Accept Guest Posts

20+ Quality WebsitesThat Accept Guest Posts | Public Relations & Social Media Insight | Scoop.it

In this post, I’ll enumerate websites that accept guest blogs. I will arrange them as well according to niches and topics plus their corresponding page rank and Alexa rank. Take a look on our list and see how you can make the most out of it....

Jeff Domansky's insight:

Opportunity knocks: Learn where to find websites that accept guest blogging - along with their description, page rank, and Alexa rank.

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How to Share Old Blogposts on Social Media

How to Share Old Blogposts on Social Media | Public Relations & Social Media Insight | Scoop.it

Social media advice seems to come in two flavors: what to do and how to do it.


Take, for instance, the advice to reshare content from your blog’s archives. This strategy seems to pay big dividends for the accounts who’ve embraced it. They’ve seen more traffic, more reshares, and more engagement even though the content itself isn’t brand new.


Sharing old content is awesome social media advice.So how exactly does one go about it?...

Jeff Domansky's insight:

Kevan Lee shares a simple guide to share old blog posts from your archives to get more clicks, traffic, and engagement long after publish.

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Seth Godin, Lao-Tzu, me and writing on the internet | The PR Coach

Seth Godin, Lao-Tzu, me and writing on the internet | The PR Coach | Public Relations & Social Media Insight | Scoop.it

I guess I’m in a metaphysical mood today. Thinking about writing for the internet, how it’s different,  and finding your own style.

So, let’s set the scene…

Seth Godin, Lao-Tzu and I walk into Hemingway’s Bar & Grill. Godin says, “I’ll have a Purple Cow.” I say, in my best Homer Simpson salutation, “Beer me.” Lao-Tzu says, “Ommmmm.”

Drinks with Seth Godin
That’s me channeling Seth Godin, echoing Lao-Tzu.

Except I’m not a bald guy and I don’t wear saffron like either of these wise men....

Jeff Domansky's insight:

Writing for the internet is like that ;=)

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The Anatomy of a Lead Capturing Blog Post

The Anatomy of a Lead Capturing Blog Post | Public Relations & Social Media Insight | Scoop.it

We all know it, blogging drives traffic to your website and is a source of lead generation. In fact, 79% of companies that have a blog report a positive ROI for inbound marketing this year. The truth is, much of the content we read online every day is from a blog, making it one of the most viable sources of lead generation.

From my experience, blogs are usually entry pages, where visitors enter the website organically by using a search engine. This makes tracking the bounce rate incredibly important.
For those that do not know, a bounce rate is the percentage of people who arrive on your site and leave without visiting a second page. Typically, a blog post will carry a bounce rate of 70 to 98 percent, which is high compared to other types of pages on a website.

In my mind, the purpose of a blog is to educate your visitor on a particular topic, while giving them relevant offers to entice them forward in the buyer’s journey. That is why the anatomy of our blog post is so important, it must give the right amount of information and have the right structure to spur action. Here are a few things to keep in-mind for your blog post anatomy for lead generation....

Jeff Domansky's insight:

Mike Klevorn shares five key components of a blog post that will capture leads successfully.

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10 Free Blog Post Ideas - Schaefer Marketing Solutions: We Help Businesses {grow}

10 Free Blog Post Ideas - Schaefer Marketing Solutions: We Help Businesses {grow} | Public Relations & Social Media Insight | Scoop.it

...Over the years, my list of potential blog posts has built up to include 268 ideas, and I began to wonder … just what is down there at the “bottom of the sea?” What was I thinking about four years ago when this pile started to accumulate?


So I started cleaning out the closet. I uncovered some long-forgotten ideas that still ring true … they will probably be resurrected into full-blown posts some day. Others just don’t make sense any more so I deleted them. But there was another list that I want to give to you: Good blog post ideas that I never intend to write.


The following list is up for grabs. If any of these headlines inspire you to write a blog post let me know and I will tweet your post and add a link back to your piece at the bottom of this post as a historical record of what happened. Up for it?...


Jeff Domansky's insight:

Mark W Schaefer issues a blogging challenge. Are you up for it?

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Social media on one hand. Words on the other | PR Coach

Social media on one hand. Words on the other | PR Coach | Public Relations & Social Media Insight | Scoop.it

It’s all around us. We’re bombarded by content advice porn from the “experts.” It’s irresistible but like most instant gratification, it’s short-lived.


Content is king. Make your copy bite-size and scannable. Run it through your Buzzfeed detector.


Oh, and add visuals. They increase readership and response noticeably. After all, aren’t Pinterest and Instagram the next big thing?


While you’re at it, let’s produce some video. Got six seconds? Here’s a Vine. Need 15 seconds for your video? Instagram has you covered. Producing an epic? YouTube it...

Jeff Domansky's insight:

When you strip away all the social media noise, what's left is one simple fact. Words matter more than ever!

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The Elements of a Compelling Sales Story

The Elements of a Compelling Sales Story | Public Relations & Social Media Insight | Scoop.it

Story time isn’t just for kids. In my analysis, top sales reps use stories at almost every stage of a deal -- clarifying the product, overcoming objections, answering questions. No matter what step they’re at or what the issue might be, they have a story on hand.


But the powerful art of sales storytelling is only mastered by a few. One reason is that salespeople aren’t taught how to talk about case studies and other marketing content as stories. It’s great to create written case studies, film an accompanying video or two, and put those resources on the website for potential customers. But the next step should be to provide training that walks salespeople through the talking points in the context of a story.


Also, too many sales reps use case studies as a way to puff out their chests. But they’re much more effectively put to use as a way to talk through challenges from the buyer’s perspective. Less “look how great my company is” and more “here’s how our client’s life got better thanks to our help.”


Here are the elements that should be in every sales story, to help both sales and marketing determine how to structure these valuable tales....

Jeff Domansky's insight:

Craig Rosenberg shares the key components of a compelling sales story.

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21 Blog Writing Tips From The Experts - Verve

21 Blog Writing Tips From The Experts - Verve | Public Relations & Social Media Insight | Scoop.it

A short while ago I decided it would be a great idea to put together some blog writing tips that could help both existing and aspiring bloggers.


At Verve we like to think of ourselves as pretty darn good at blogging, but what if we could include some of the world’s top blogging, content marketing and online marketing experts in this discussion, how fantastic would that be?


What started as a ‘what if’ soon evolved in to something amazing, the response (and calibre of the responses) was overwhelming and we are extremely honoured and proud to present to you expert advice from 20 of the world's most respected bloggers and online marketers (plus me)....

Jeff Domansky's insight:

Expert blog writing tips & advice from 20 of the worlds most respected bloggers and online marketers, a stellar line-up including Rand Fishkin (moz.com) & Neil Patel.

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Amber McGuirk's curator insight, September 11, 2014 11:08 PM

I think these tips are valuable to people who have blogged for a long time as well as the newbie bloggers, theres lots of tips to kick off a good blog. I plan on printing it for future reference