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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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The Taking Of The Media | The Dish

The Taking Of The Media | The Dish | Public Relations & Social Media Insight | Scoop.it

The “we need to have something on this” impulse leads to the worst (professional) writing on the web. We all learn this anew each time some poor 20-something content producer writes some exceptionally dumb take, and everyone spends a few hours piling on the outlet that published it. But the attention-grabbing Offensive Takes only obscure the fact that all the inoffensive takes – the ephemeral, aggregated, feather-light blog posts telling people who already know that something happened that something happened, produced solely in the hopes that the post will, through luck and a bit of dark magic, win the Facebook algorithm lottery – are the most depressing pieces of writing on the web, for the reader and the writer.


The Internet media is exploitative and unkind to its greenest employees. Most of the Takes are written by 20-somethings making a (comparative) pittance. The Take is barely, if at all, edited. The young Take-producer is given no time to learn to report, or to read anything other than Everyone Else’s Takes. Dozens of aspiring journalists now have clips files that consist of hundreds of these awful aggregated units of completely disposable Content. Here’s 80 words on something James Franco did. Here’s 100 words on ISIS. This is my link to a Daily Mail story about long-lost twins who married each other....

Jeff Domansky's insight:

If you follow journalism this is a fascinating look at "takes" and how they are diminishing the value of online content in mainstream journalism. Highly recommended 9/10

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The Business Blogger's Ultimate Guide to Mastering Lead Generation

The Business Blogger's Ultimate Guide to Mastering Lead Generation | Public Relations & Social Media Insight | Scoop.it

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization, establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.


But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie.


But have no fear! In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog....

Jeff Domansky's insight:

Learn how to optimize your lead generation opportunities on your business blog from HubSpot.

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The written word

The written word | Public Relations & Social Media Insight | Scoop.it

OK so I know that there's YouTube and podcasting but most of the Internet's power is still in the written word. It is text that conveys most of the important ideas and it is accessible at almost zero cost to all of us.


...We need to start small, to take baby steps. Even the practise of keeping a paper journal is immensely powerful. We often don't know what we think until we write it down. Jotting down ideas and impressions gets us in the habit of thinking about what we think and better at expressing it. As we get more confident we can share some of our insights online. Whether by blogging or updating Facebook we can put things out there, see what reactions we get, learn from the responses. Rinse and repeat....

Jeff Domansky's insight:

Word up! Euan Semple reminds us of the importance of words at The Obvious.

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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…

Via Karen Dietz
Jeff Domansky's insight:

Great headline writing tips via storyteller Karen Dietz.

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Art Jones's curator insight, August 27, 12:20 PM

On Average 5 times as many people read the headline as read the body copy.


David Ogilvy

Ken Dickens's curator insight, August 27, 1:56 PM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

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Fortune 500 companies focus on social media over blogs - should you do the same?

Fortune 500 companies focus on social media over blogs - should you do the same? | Public Relations & Social Media Insight | Scoop.it
It's tempting to take marketing cues from the most successful businesses, but most brands need to build something Fortune 500 companies already have: Name recognition among target customers.
Jeff Domansky's insight:

Learn why blogging and content marketing still matter to most companies..

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7 Cool Tools for a Blog that Will Rapidly Increase Your Traffic | Ian Cleary

7 Cool Tools for a Blog that Will Rapidly Increase Your Traffic | Ian Cleary | Public Relations & Social Media Insight | Scoop.it

When you’re blogging, you need tools.  Tools help you to work out what to write about, how to rank on Google, help you promote your content and much more.


So, if you’re on your way to work, don’t forget your blogging tools!  Here are 7 cool tools for a blog:...

Jeff Domansky's insight:

Seven blog building tools from Ian Cleary. Useful 9/10

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4 Lessons From Writing on an Emerging Mobile Platform

4 Lessons From Writing on an Emerging Mobile Platform | Public Relations & Social Media Insight | Scoop.it

About six months ago, Pocket Gems, a mobile game developer, launched a new platform called Episode. It allows writers to script a story and then turn it into an animated interactive mobile story. It combines parts of TV shows, comics, and novels, and provides the unique ability for readers to have some control of how the story goes.


I started writing on the platform almost as soon as it launched and have written three stories to date. My most successful story, Finding Mr. Wright, has built a significant audience in a short time. So far it has an audience of 163,000 readers, who have collectively read over 1,222,000 chapters of my story....

Jeff Domansky's insight:

Episode is mobile storytelling platform that lets readers decide where the story goes. Here's what Kathryn Stanley learned about writing for Episode.

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Neil Patel's Eight Pet Peeves About Most Blogs | KISSmetrics

Neil Patel's Eight Pet Peeves About Most Blogs | KISSmetrics | Public Relations & Social Media Insight | Scoop.it

...But here’s the problem: Many businesses are totally inept at blogging.


In a 2013 survey, researchers discovered that only 1 in 8 businesses had an “updated” blog. And what does “updated” mean? It means at least three posts in the last year. (I post more times than that in a week!)


Apparently, the problem was that the marketers didn’t see the point in blogging. According to the survey, 32% of respondents were honest enough to admit that “they don’t see the point in a blog.”


And from there, everything goes downhill. Blogs start without a plan. Marketers hurriedly throw together a WordPress site without a second thought as to its SEO or ROI. Authors are hired at rock-bottom prices to spin out words on a topic they know nothing about. Editors are dispensed with because they’re “expensive” and “delay publication.” Adding images are ignored, and adding CTAs is the furthest thing from anyone’s mind....

Jeff Domansky's insight:

Neil Patel shines a light on bad blogging practices.

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Inside Market Strategy's curator insight, August 4, 3:54 PM

Great info if you're using a blog as part of your outreach strategy.

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7 Online Tools That Help You to Write Faster and Better

7 Online Tools That Help You to Write Faster and Better | Public Relations & Social Media Insight | Scoop.it

Anyone can start a blog – but not everyone can start and maintain a quality blog that offers valuable insights and advice. Part of running a high quality blog is offering high quality content with high quality writing – see the theme? (In case you missed it, it’s quality…) Not everyone is a natural writer, but thanks to a slew of online tools, everyone can become a better writer.


Here are just seven of the many helpful online tools out there that help writers to improve their final versions....

Jeff Domansky's insight:

Valuable tools for bloggers and writers.

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Tony Adams's curator insight, July 22, 1:07 AM

I try to write every day.

 

Some days the words flow and on other days, they grind to a halt. 

Sometimes I write well and love what I've said, while at other times, I cringe. 

 

Becoming a good writer is a long-term commitment BUT, these tools can certainly help remove some of the more cringeworthy stuff along the way! 

 

Whether you are writing a blog, a journal, an article or a workplace document, these tools are worth checking out.

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How to post content on LinkedIn's publishing platform (& why you should be)

How to post content on LinkedIn's publishing platform (& why you should be) | Public Relations & Social Media Insight | Scoop.it

Content inspiration and creation is an art and a science of revelation, experimentation, and testing. You need to discover the type of content that resonates with your target audience and this is an online game you have to play. It means finding what works on Facebook, Twitter, and now even LinkedIn.


LinkedIn discovers contentLinkedIn has been providing a publishing platform for 100 global influencers since 2012, which it expanded to 500 in 2013. They announced in February 2014 that it was opening it up to another 25,000 members and then over the next few months giving access to all its members. As a creator of content this is great news. It brings LinkedIn to life!


Do you have access to LinkedIn’s publishing platform?If you go to your LinkedIn homepage (not your profile page) you will need to look at the “Share an update” box and look for a pencil symbol next to the paper clip...

Jeff Domansky's insight:

Jeff Bullas offers an excellent blueprint to publishing on LinkedIn. Essential reading for content marketing, PR and bloggers. 9/10

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Chris Agro's curator insight, July 4, 8:41 AM

Accelerate your Know, Like and Trust phases for gaining more referrals by publishing on LinkedIn.

Debra Walker's curator insight, November 25, 8:19 PM

Curation is great but content development is key.  Here is an excellent tool for understanding and getting your arms around publishing on LinkedIn.

 

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Five reasons your main social media focus should be your blog

Five reasons your main social media focus should be your blog | Public Relations & Social Media Insight | Scoop.it

Sure, Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+ are important, but most of your attention should be on writing quality blog posts that you host yourself....

Jeff Domansky's insight:

Need a good rationale for blogging? Here it is.

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7 Reasons Why Your Blog Is Failing (and How to Fix It)

7 Reasons Why Your Blog Is Failing (and How to Fix It) | Public Relations & Social Media Insight | Scoop.it

Do you know why most blogs fail? No, it’s not because of lack of traffic. Even the ones that get a lot of traffic tend to fail.


Why?


There are 7 strategies every blog needs to follow to be successful. Granted, if your goal is to create a media property like Huffington Post and shove tons of ads in it, then you don’t really need to worry about these 7 strategies. You just need to focus on producing viral content like BuzzFeed does.


But if you want to convert visitors into customers, you need to make sure you are leveraging all of these strategies....

Jeff Domansky's insight:

Here are the 7 reasons why your blog is going to fail and what to do about it from Neil Patel.

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Typography 101: Everything a Beginner Should Know

Typography 101: Everything a Beginner Should Know | Public Relations & Social Media Insight | Scoop.it
Take your DIY design skills to the next level by getting a crash course in typography.


...Every little change you make to a word or a body of text can make a huge difference in the overall piece. The little details do matter. 


In fact, one of the only college courses Steve Jobs took was on calligraphy and typography, which he believed played a critical role in the success of Apple. As he once said in his Stanford University commencement speech, "If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts." Can you imagine a world where Apple products didn't have a focus on beautiful design? I certainly can't.


So, what do you say? Are you ready to take your DIY design skills to the next level? Let's get started....

Jeff Domansky's insight:

Really useful typography basics for blogging and website content.

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The Pros and Cons of Using Sensational Blog Titles

The Pros and Cons of Using Sensational Blog Titles | Public Relations & Social Media Insight | Scoop.it
Click-baiting titles on articles seem to be happening more. Using sensational blog titles isn't necessarily a bad thing - but would you do it for your blog?


We’ve seen it all before – an incredible, heart-stopping article headline that simply begs to be clicked. Unfortunately, amazing and sensational blog titles more often than not leave much to be desired, in terms of both content quality and educational/entertainment value. 

The Pros and Cons of Using Sensational Blog Titles

Plenty of questions pop up when the issue of how to title a blog post comes up. Should it have the most popular buzzwords? Should I make it outrageous? Should I use the word “sex” or “scandal” in my title – even if it has nothing to do with those keywords? Should I ride on trending topics? The list, quite simply, is endless....

Jeff Domansky's insight:

Jason Cruz debates the impact of sensational blog headlines.

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The Often Forgotten Viral Content Marketing Tactic

The Often Forgotten Viral Content Marketing Tactic | Public Relations & Social Media Insight | Scoop.it

...It was a surprise to find when I checked my traffic that the blog post I had published 24 hours earlier had “gone”viral”. The article was titled, “30 Things You Should Not Share On Social Media“. It received over 122,000 views, was retweeted over 6,000 times and was shared on Facebook over 3,500 times.


A week later I posted it’s positive alternative, “20 Things you Should Share on Social Media“. The question in the back of my mind was…”would it receive the same viral traffic?”


The simple analysis after posting revealed that the positive version received only 16,000 views. Good but not great. And there lies a lesson that I have not forgotten.


Negative headlines work!


That was my first experience of viral content on my blog....

Jeff Domansky's insight:

Slow viral content? Jeff Bullas shows why it works. Good read 8.5/10.

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Why Your Corporate Blog Is Going to Fail and How You Can Fix It

Why Your Corporate Blog Is Going to Fail and How You Can Fix It | Public Relations & Social Media Insight | Scoop.it

Why would you start a corporate blog? Chances are it’s to communicate with your customers, build your brand, or generate sales. If your blog isn’t helping you with one of those 3 things,you’re wasting your time.


From the outside, it looks like I’m a successful corporate blogger because all of my blogs generate hundreds of thousands of visitors. And although that’s true, it doesn’t mean my blogs are successful.


Why? Because my blogs didn’t always help with one of the 3 main points above. Luckily, I was able to spot what was amiss and fix it. If you want your corporate blog to thrive, learn from the mistakes I made and avoid them....

Jeff Domansky's insight:

Useful blogging basics from Neil Patel.

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Steve Jobs, Larry Page And Rush Limbaugh Walk Into A Bar: A Look At The Future of Truth

Steve Jobs, Larry Page And Rush Limbaugh Walk Into A Bar: A Look At The Future of Truth | Public Relations & Social Media Insight | Scoop.it

This is a tale of memory, truth, technology, and, well, the future of humanity—but it starts in high school.


If you went to high school in America, there is a pretty good chance you learned to write essays using the dreaded five paragraph method. For those who don’t remember, the structure is this: Introductory paragraph (wherein you lay out your thesis), followed by three supporting graphs (each one making a different yet complimentary supporting argument), finished with a conclusion (essentially your introduction restated and a final conclusion drawn).


What I want to point out here is the amount of data being offered up. While it’s called a five paragraph essay, the argument itself hinges on three main data points. Three core ideas. Because of this, the five paragraph essay is also known as the “hamburger essay” or “one, three, one,” or, occasionally, a “three-tier essay.”...

Jeff Domansky's insight:

Three things you should know about the Internet and communication. A thoughtful essay about working memory and recommended reading for marketing, PR and content pros. 8.5/10

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Why Your Content Lives or Dies in 10 secs | Curatti

Why Your Content Lives or Dies in 10 secs | Curatti | Public Relations & Social Media Insight | Scoop.it

Content marketing is non-interruptive marketing that engages and informs a visitor. It’s gonna work or fall flat in about ten seconds like a great Sam Cooke song - you’re humming along or tuning it out.


You have ten seconds to get the attention of your visitor. The usability maestro Jakob Nielsen’s Darwinian logic is spot on for content marketers.

  1. Headlines drive the visitor into the text; or not! 
  2. Be compelling.Know your visitor – what do they want to read and how do you educate?...
Jeff Domansky's insight:

Personality still drives content engagement for B2B and B2C brands and it’s becoming increasingly more important to use imagery that gets attention. Here's a collection of other useful blogging tips from @Curatti.

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Woodini's curator insight, August 19, 2:59 AM

How effective...

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What Type of Images Should You Use Within Your Blog Posts?

What Type of Images Should You Use Within Your Blog Posts? | Public Relations & Social Media Insight | Scoop.it

From stock photography to graphs, charts, and infographics, the types of images you can use to illustrate your blog posts are numerous. The question is: what types of images should you use?


I decided to analyze 41 blogs within different industries to help determine what types of images generate most social shares. This way you’ll know what kind of graphics you should use in order to generate the most traffic.Here’s what I learned....

Jeff Domansky's insight:

Neil Patel offers valuable advice on which images work best in your blogging.

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Jeff Domansky's curator insight, August 16, 8:10 PM

Practical tips on best images to use.

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Bad Pitch Blog: Is Soft Language Killing Your Pitch? | Kevin Dugan

The infamously expletive-wielding Carlin could be the NSFW poster child. So does that make him the worst possible role model in this situation. Before you decide, consider the phrase he invented...soft language.


"American English is loaded with euphemisms -- because Americans have a lot of trouble dealing with reality. So they invent a kind of to protect themselves from it. And it gets worse with every generation."


To explain soft language, Carlin details the evolution of the term shell shock - in a way only he can...

Jeff Domansky's insight:

Kevin Dugan offers up George Carlin's explanation of "soft language" and why it rarely works.

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Emotional Headlines Get Shared More On Social Media [Conclusive Proof]

Emotional Headlines Get Shared More On Social Media [Conclusive Proof] | Public Relations & Social Media Insight | Scoop.it

What does it take to write good headlines? Headlines that are packed with emotional words and speak to mind and emotion get shared more on social media.


... Emotional Marketing Value is a score that looks to asses how a group of words follows these emotional harmonics, and how likely they are to elicit an emotional response from a reader.


The Emotional Marketing Value Headline Analyzer  is a tool based on the research that is made freely available by the Advanced Marketing Institute. Using it can easily provide you with such a score...

Jeff Domansky's insight:

This cool tool will help you write better headlines and get better blogging results.

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LocalMark's curator insight, July 28, 11:08 AM

Great for brainstorming, perfect for any idea board, this article will help any writer face writer's block when writing a headline. 

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This column will change your life: how to think about writing

This column will change your life: how to think about writing | Public Relations & Social Media Insight | Scoop.it

The key thing to realise, Pinker argues, is that writing is "cognitively unnatural." For almost all human existence, nobody wrote anything; even after that, for millennia, only a tiny elite did so. And it remains an odd way to communicate. You can't see your readers' facial expressions. They can't ask for clarification. Often, you don't know who they are, or how much they know. How to make up for all this?


Pinker's answer builds on the work of two language scholars, Mark Turner and Francis-Noël Thomas, who label their approach "joint attention". Writing is a modern twist on an ancient, species-wide behaviour: drawing someone else's attention to something visible. 

Jeff Domansky's insight:

'The idea is to help readers discern something you know they'd be able to see, if only they were looking in the right place,' says Oliver Burkeman...

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Can the New York Times kill its blogs without losing the soul of blogging in the process?

Can the New York Times kill its blogs without losing the soul of blogging in the process? | Public Relations & Social Media Insight | Scoop.it
The New York Times has said it is planning to shut down or absorb as many as half of its existing blogs, with the hope that those skills can become more widespread inside the newspaper as a whole — but will they?
Jeff Domansky's insight:

Huh? Doesn't seem like a future-thinking digital strategy to me!

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Top Bloggers Are Now Making $1 Million a Year

Top Bloggers Are Now Making $1 Million a Year | Public Relations & Social Media Insight | Scoop.it

It’s no secret that certain fashion bloggers are making big bucks by commanding top dollar for everything from appearances to collaborating with designers. Just how much they’re raking in, though, might come as a bit of a shock: Women’s Wear Daily is reporting that certain top-tier bloggers are now earning upwards of $1 million a year. Let that sink in.


Some examples of how fashion bloggers are pulling in that kind of cash:


According WWD, Stuart Weitzman reportedly paid The Blonde Salad’s Chiara Ferragni about 30,000 euros, or more than $40,000, to attend its Milan flagship opening last year. Bryan Grey-Yambao, better known as Bryan Boy, meanwhile received $15,000 for attending the same event. Coty Inc. reportedly paid $1,000 to $2,000 to various bloggers to write a post about Marc Jacobs’ Daisy fragrance campaign....

Jeff Domansky's insight:

Top bloggers in the fashion industry are commanding top dollar. Here's a useful look at who is influencing and earning big time.

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Tom George's curator insight, June 16, 3:31 PM

Amazing that top bloggers in fashion are making over $1 Million Dollars per year.

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Free Technology for Teachers: Create Multimedia History Presentations With Digital Artifacts

Free Technology for Teachers: Create Multimedia History Presentations With Digital Artifacts | Public Relations & Social Media Insight | Scoop.it

...The National Archives Digital Vault poster and video creation tools allow students to drag and drop digital artifacts into a poster or video. The National Archives provides images, documents, and audio in an easy to use editor. When making a poster students can combine multiple images, change background colors, and create captions to make collages of digital artifacts. See the screen capture for a demonstration of poster editing....

Jeff Domansky's insight:

Really useful tool for presentations and blogging too.

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