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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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How Apple's Famous "I'm A Mac" Ads Branded Fanboys For Life

How Apple's Famous "I'm A Mac" Ads Branded Fanboys For Life | Public Relations & Social Media Insight | Scoop.it

Few ad campaigns in recent times have been as memorable as the "Hello, I'm a Mac, and I'm a PC" series from a few years back. The ads showed Justin Long as the hip embodiment of Mac users and John Hodgman as the stiff personification of PC folk. Never mind that Hodgman is unquestionably cooler than Long; the point of the ads presented viewers with a question put best by Seth Stevenson at Slate: "Would you rather be the laid-back young dude or the portly old dweeb"?

At its core, the campaign suggested that people who buy Macs have fundamentally different personalities than those who prefer PCs. But there's a long history of evidence failing to find any meaningful personality differences between users of competing brands. One review from the 1970s reported that the majority of studies revealed a weak connection between personality and consumer behavior at best, and in some cases none at all....

Jeff Domansky's insight:

This research study may surprise you if you remember the Mac vs PC ads that stopped running on TV more than five years ago. Has it been that long?

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What 12 Of The Ad Industry's Hottest Buzzwords Actually Mean (For Those Too Afraid To Ask)

What 12 Of The Ad Industry's Hottest Buzzwords Actually Mean (For Those Too Afraid To Ask) | Public Relations & Social Media Insight | Scoop.it
From rich media to programmatic buying, we've got you covered.


Anyone starting a career in the advertising industry is presented with a digital advertising ecosystem with numerous intricacies and a befuddling number of buzzwords and acronyms.


What is the difference between native advertising and sponsored content? Or programmatic buying and real-time bidding?

We want to put you on the path of advertising jargon mindfulness. Below, you'll find easy-to-read descriptions of some of the industry's hottest buzzwords, the phrases you've heard a bunch of times but maybe don't quite totally understand....

Jeff Domansky's insight:

Now I can quit answering all those newbie Qs and just share this post, ;-)

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Social Media Lie Detector In The Works | MediaPost

Social Media Lie Detector In The Works | MediaPost | Public Relations & Social Media Insight | Scoop.it

Social media is a great channel for disseminating information, which also means it’s a great channel for spreading disinformation. While it won’t tell you if your online acquaintances are as fake as you suspect, it might help prevent riots.

To combat the spread of lies online, researchers at Britain’s University of Sheffield are working on a social media lie detector.
 
The researchers set out to create an algorithm that can automatically analyze, in real time, pieces of information to determine whether they are true or false. The development team said this could allow journalists, governments, emergency services, health agencies and the private sector to respond more effectively to claims on social media, especially in emergency situations, such as civil disorder and epidemics, important events like elections....

Jeff Domansky's insight:

A great development... honestly!

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Julie Levin Russo's curator insight, February 20, 2:32 PM

Haley- Researchers at the University of Sheffield have come up with an algorithm to sort lies from truth in social media.  After an incident involving rumors that claimed animals from the London Zoo were set free and roaming the streets their system was able to track information that was able to debunk the rumor before riots became too much for emergency services.

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For digital native PopSugar, an old-school advertising strategy - Fortune Tech

For digital native PopSugar, an old-school advertising strategy - Fortune Tech | Public Relations & Social Media Insight | Scoop.it

A young media business that makes all of its money online looks offline to grow its customer base....


...What jumped out at me most about PopSugar's business is the $25 million, three-month-long traditional advertising campaign the company is just wrapping up to promote ShopStyle. In short, a company that has mastered digital publishing and marketing concluded that old-fashioned media -- television, magazines, and even downright Neanderthal exterior ads on the sides of buses, taxis, and phone booths -- was the best place to boost awareness for its search-engine business.


The reason for going the traditional route was straightforward: Too much of ShopStyle's traffic was coming from other search engines, namely Google (GOOG). PopSugar needed to build up what the advertising industry calls "unaided brand awareness." In English, that means convincing consumers to go to your site just because, rather than because you spent money on Google keywords to lure them there. "Our object was simple," Sugar says. "When someone was going shopping, and they knew what they wanted to buy, we wanted them to know ShopStyle was there and waiting."...

Jeff Domansky's insight:

TV spots, color magazine ads, bus boards? Sometimes old is new, even in the digital marketing world.

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People Prefer Big, Interruptive Web Ads

People Prefer Big, Interruptive Web Ads | Public Relations & Social Media Insight | Scoop.it

So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens....

Jeff Domansky's insight:

WTH? Don't know about you, but I'm skeptical.

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Using Experiential Marketing to “Wow” New Customers | Help Scout

Using Experiential Marketing to “Wow” New Customers | Help Scout | Public Relations & Social Media Insight | Scoop.it

Experiential marketing is a method of advertising through an interactive experience that gets customers to talk about your business or product. It can be an extremely powerful tool for those companies that want to leave a strong and lasting impression on customers.


It’s a unique take on attracting customers, as it relies heavily on creativity to not only capture attention, but to motivate people to experiment with and refer your products to others.Costs can be low—this is definitely a guerilla tactic at heart and will rely more on thinking outside the box than shelling out the kind of money that’s required in traditional advertising....

Jeff Domansky's insight:

Great lessons from these six examples of experiential marketing.

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The End of Advertising as We Know It--and What to Do Now | Fast Company

...Kodak filed for bankruptcy while Instagram was bought by Facebook for $1 billion. Airbnb is now filling more nights than Hilton Hotels. Nike+ Kinect Training [created by AKQA] is now "as good as a real trainer, costs less than a one hour’s lesson, and it’s 24/7 at home," as Chris Anderson put it.


The reality is this: Business ideas from the least expected players and angles will disrupt your brand faster than advertising can save it.

A couple of years after the world’s biggest advertising award show ditched the word advertising, we’ve reached an inflection point: Advertising as we know it has come to an end.


Now what?

Here are a few principles that can guide the shift from the Old World Order to the New World Order....


Read more: http://www.fastcocreate.com/1683292/the-end-of-advertising-as-we-know-it-and-what-to-do-now 

Jeff Domansky's insight:

Very thoughtful post by Rei Inamoto of AKQA. Recommended reading!  9/10

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Native advertising: How news sites separate church and state | Media news | Journalism.co.uk

Native advertising: How news sites separate church and state | Media news | Journalism.co.uk | Public Relations & Social Media Insight | Scoop.it

How news organisations are building commercial teams of former journalists who create paid-for content on behalf of brands...


The Huffington Post, in conjunction with parent company AOL, last month published a report which proposed that native advertising is "sponsored content, which is relevant to the consumer experience, which is not interruptive, and which looks and feels similar to its editorial environment".


Perhaps the easiest way to understand it is by looking at a couple of examples, such as the Guardian's 'what to wear on a date' video, sponsored by John Lewis, with clothes featured in the video from the department store, and BuzzFeed's '20 coolest hybrid animals', created for hybrid car Toyota Prius....

Jeff Domansky's insight:

Several examples of native advertising and how news media are responding to the opportunities.

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The Difference Between Social Media and Advertising - Broadsuite

The Difference Between Social Media and Advertising - Broadsuite | Public Relations & Social Media Insight | Scoop.it

Social_Spam_Advertising: Buy From Me!!!


It feels like everyone in the social universe has something for sale. Attend my Twitter Chat Subscribe to my blogPurchase my bookLike my Facebook page


While I am certain (certainly cynical) that every one of these chats , blogs, books, and pages are the single most informative, game changing, and perhaps life altering ways that a person could spend their time, I am beginning to question when Social Media platforms turned into other more intrusive marketing methods?


May I ask… when is it appropriate to revisit the rules of professional selling or perhaps just civility?...

Jeff Domansky's insight:

Since when did we agree to let social media morph into spamvertizing? Dan Newman takes a hard look at the practice of spam and hard selling in social media and how to approach social media in a way that builds value and trust. Good read. 9/10

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Alison D. Gilbert's curator insight, October 31, 2013 8:36 PM

Many laymen don't know the difference. But there is a world of difference between social media and advertising.

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Why Every Social Network Should Be Betting On In-Stream, Native Advertising

Why Every Social Network Should Be Betting On In-Stream, Native Advertising | Public Relations & Social Media Insight | Scoop.it

Facebook, Twitter, Pinterest are all moving to native ads. The native-social rush is on.


BIA/Kelsey estimates that social ad spend will reach over $10 billion by 2017 and that up to 40% or more of those outlays will go to native ads. In the social context, we define native ads as ads that are seamlessly integrated into a user's feed and are nearly indistinguishable from organic content.


...On Facebook, native ads in the News Feed generate 49-times higher click-through rates and a 54% lower cost-per-click than traditional placements in the right-rail sidebar. LinkedIn is making major investments in its native strategy and Pinterest is piloting native ads on its platform.


According to Jan Rezab, CEO of Socialbakers, a social media analytics company that works with Fortune 100 brands, "In the future, all advertising on social media will be native in-stream ads. The right rail and banners will disappear altogether."...

Jeff Domansky's insight:

Take a really close look at this chart. That "hockey stick" growth is what native advertising spending looks like in four years. If you're in advertising, marketing or PR, this is a trend you really need to study.

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Blogging like Ogilvy: What Bloggers can Learn from Agencies

Blogging like Ogilvy: What Bloggers can Learn from Agencies | Public Relations & Social Media Insight | Scoop.it

David Ogilvy is one of the biggest names in advertising, and since advertising is all about “big names”, that’s saying a lot. He created some of the most iconic advertising slogans and imagery in the world, and in 1962, Time magazine called him “the most sought-after wizard in today’s advertising industry.”


Even though Ogilvy created ads at another time, for another audience, his messages have endured for many decades. And the lessons learned from a lifetime in advertising agencies are still applicable today. Bloggers can learn a lot from the world of advertising agencies – about how to target an audience, to think creatively about content, and to manage your time and projects effectively...

Jeff Domansky's insight:

What can bloggers learn from Ogilvy and his advertising agency wisdom? Much to learn.

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Content remarketing experiment, Part 2: the content funnel

Content remarketing experiment, Part 2: the content funnel | Public Relations & Social Media Insight | Scoop.it
The results part of our content retargeting experiment. We learned a lot. And we like this stuff.


Back in July, we reported on a B2B Content Remarketing experiment we’re doing with the people at Resonance.

This is the second post: the results.


To summarise, we wanted to find out if a certain kind of ad retargeting could work for B2B content marketing. So we worked with Resonance to design a test, in two phases...

Jeff Domansky's insight:

Interesting marketing experiment and results of content "remarketing".

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Coke Ad Includes Live Tweets

Coke Ad Includes Live Tweets | Public Relations & Social Media Insight | Scoop.it

A Romanian Coca-Cola ad appears to have broken new ground in integration between Twitter and TV by including live tweets during an ad.


...the ad included a subtitle bar that let the brand run tweets that consumers sent in using the hashtag #LetsEatTogether. Ad agency MRM Worldwide in Romania edited the tweets, five to seven of which made it into each ad placement.


The campaign addressed the fact that 60% of people don't eat meals together, but instead eat them solo while sitting in front of the TV. The tweets were often invitations to specific people to have a meal together (with a Coke, of course.) During the spring campaign, Coke's Twitter followers in that country increased by 15% as hundreds of tweets aired on TV. The effort also made the evening news....

Jeff Domansky's insight:

Very innovative concept and integrated media execution.

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The Greatest American Copywriter Wasn’t a 'Mad Man' | VICE United States

The Greatest American Copywriter Wasn’t a 'Mad Man' | VICE United States | Public Relations & Social Media Insight | Scoop.it

Most of you have never heard of him. He never threatened to jump out of an office window when a client wouldn’t buy his ad, like George Lois, or famously suggested the headline "From those wonderful folks who gave you Pearl Harbor" for a Panasonic campaign, like Jerry Della Femina.


He is the Midwestern son of a preacher. As an adman he was shy, not boastful. He vomited before client presentations—not from liquor like that hack, Don Draper, but from fear. Fear that this new client wouldn’t have the balls to buy his ballsy ads. But for him, advertising was always about one thing only: the work. Nothing else mattered.


You won’t find much information about Tom McElligott online. He didn’t give very many interviews. He doesn’t have a Wikipedia page. And his Minneapolis start-up agency, Fallon McElligott Rice, made its mark in the pre-internet years of 1981–1988. This was smack in the middle of the mega-merger phenomenon of big Madison Avenue agencies swallowing other big Madison Avenue agencies—a development that forever destroyed a lot of the creativity and spirit of the advertising industry....

Jeff Domansky's insight:

Fine tribute to advertising legend Tom McElligott by Mark @copyranter Duffy. I have my own distant connection to this legend  but that's a story for another day.

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How Marketing Will Change In 2014: The Creative Forecast

How Marketing Will Change In 2014: The Creative Forecast | Public Relations & Social Media Insight | Scoop.it

According to the many advertising leaders we surveyed, connected devices and wearable technology--or, more broadly, the Internet of things--are top of mind for 2014.


But where the last decade of digital experimentation has generally made technology front and center of an experience, the feeling is that the general relationship with technology has now matured to a point where it doesn’t need to be the star of the show. Instead, people are predicting a more seamless integration of technology into brand’s efforts. Or, as Scott Prindle, partner/chief digital officer, Made Movement puts it: “I think we'll see interesting opportunities to use technology to save us from technology.”...

Jeff Domansky's insight:

Creative professionals  share their own plans for a more creative 2014.

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Emily Bujakowski's comment, February 20, 9:13 PM
Marketing through technology and the internet is the new trend for 2014. Even though technology was used in the past, 2014 brings new ways to market a product or company. Adding pictures, links, and other eye catching attachments are being used to attract more viewers. 3-D printing is on the top of the charts for 2014. This trend will used for wearable technology and connect other devices to help market a brand.
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Death Of An Ad Network: John Battelle Explains The End Of Federated Media And What's Next

Death Of An Ad Network: John Battelle Explains The End Of Federated Media And What's Next | Public Relations & Social Media Insight | Scoop.it

Backed originally by media and tech luminaries like billionaire Pierre Omidyar, Tim O’Reilly and Mitch Kapor, Federated Media launched in 2005 as a network for online ads and eventually raised just under $60 million over its lifetime, riding the wave of digital advertising to a reported $200 million valuation in 2008.


By 2014, its name and the heart of its traditional business was worth $22 million to a Texas-based television station operator and advertiser, LIN Media.Reaction from the ad tech industry was muted but consistent–”this just shows how hard it is to be an ad network anymore,” multiple executives told me–but I checked in with Federated’s founder, John Battelle, to ask him what happened with the brand....

Jeff Domansky's insight:

The impact of social media, sophistication of readers and consumers have each impacted the advertising business and the new media ad networks. The bigger question is what's next?

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Study: Putting Celebs In Ads Is Ineffective, But Everyone Loves Ellen DeGeneres

Study: Putting Celebs In Ads Is Ineffective, But Everyone Loves Ellen DeGeneres | Public Relations & Social Media Insight | Scoop.it

Attaching a star to your brand is something that advertisers have done since the first rock retailer made a cave drawing of Thutronk the Hunter carrying one of his store’s special stones. And yet, science says that people just don’t care, and that it may have a negative impact on your brand.


New research from the folks at ad analytics service Ace Metrix, who released a similar study in 2011, claims to confirm that celebrified ads do not generally perform as well as ads with unknown actors who hope to someday be celebrities...


The results found that ads without celebrities continue to outscore star-studded ads in all seven facets of the Ace scoring system. It’s not a huge difference, with the overall average score for celeb ads virtually the same as regular non-celeb spots. But Ace says this underscores just how little a difference having a celebrity in your ad makes....

Jeff Domansky's insight:

Research said celebrities in ads just don't do it for consumers. And they may even hurt your brand. So why do advertisers keep doing it?

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A Twitter Account That Showcases The Best Ads From Around The World - DesignTAXI.com

A Twitter Account That Showcases The Best Ads From Around The World - DesignTAXI.com | Public Relations & Social Media Insight | Scoop.it

Brilliant Ads is a Twitter account that showcases “the most creative, unique, remarkable and powerful advertisements, signs and marketing-related things from around the world.” The ads featured range from small scale advertising by smaller companies to campaigns by big corporations like McDonald’s and Nike, all bound by a common thread of out-of-the-box ideas and innovation....

Jeff Domansky's insight:

@Brilliant_Ads is definitely worth following on Twitter.

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What If There Were No Ads

What If There Were No Ads | Public Relations & Social Media Insight | Scoop.it

What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Finally, shoppers will be able to decide where to shop and what to buy in a clean undisturbed, commercial-free universe.


Several studies have been conducted to find out people's attitude towards advertisements. Unsurprisingly most of the results reveal a mild to extreme negativity towards advertisements. What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Marketing executives value their customers and their customers value their favorite brands. However, as research shows a growing negativity toward the ad industry, a world without advertisements could become desirable.


An alarm rings to wake you up, the television switches on and programs stream past without a single disruptive advertisement. The newspaper lies open on the kitchen table brimming with articles line to line, devoid of the advertisements that provoke such a strong irritation within you. No more discounts, no more coupons, just pure media content. This is good news for the millions of banner blinds. There will be no more banner and display ads suggesting brands you might need as if the ad industry knew what you were in need of....

Jeff Domansky's insight:

Tom Hidvegi shares an intriguing post asking "what if there were no ads?"

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Lori Wilk's curator insight, December 24, 2013 10:02 AM

Something has to pay the bills and make all forms of media possible. The goal of all of new these channels of communication is to be  profitable and that means there will be advertising. Advertising may be presented on new platforms and in new formats but it still contains messages about products and /or services designed to sell something or build a brand awareness about something that will ultimately sell something and bring in money.Since there's been business on the planet there's been some form of "advertising" to promote it.

malek's curator insight, December 24, 2013 10:09 AM

When you get more than you bargained for!

Bridgette Yu's curator insight, December 27, 2013 11:02 PM

yeah! No ads? Now i can imagine how this world be when walking down the streets with no ads. -.-

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Trending: 5 Examples of Prankvertising | 522 Productions

Trending: 5 Examples of Prankvertising | 522 Productions | Public Relations & Social Media Insight | Scoop.it

Go big or go home, right? Brands everywhere are going over the top to impress consumers and grab their attention. To do this, they’re coupling pranks with video advertising strategies to create compelling content that goes viral. While some marvel at the creativity, others argue that prankvertising goes too far. Regardless, the power of the latest trend in video advertising is undeniable. Here are some of our favorite prankvertisements.

Jeff Domansky's insight:

It's video. It's viral. It's successful and "prankvertising" is playing near you.

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Managing the Increasingly Blurred Line Between Editorial and Advertising

Managing the Increasingly Blurred Line Between Editorial and Advertising | Public Relations & Social Media Insight | Scoop.it

How can publishers and advertisers survive in today's economy?


Only 6% of the 18-24 population read newspapers; the majority of newspaper readers in this country are in their fifties and sixties. Audiences for CNN, MSNBC, and Fox News pull in viewers with a median age of 60 or above, according to media research company Nielsen.Websites like Yahoo News and Huffington Post pull more traffic than CNN.com or The New York Times website. In two years, Buzzfeed (designed to stimulate social media with listicles: "25 Crazy Things...") has nearly tripled its monthly unique visitors, from 4.3 million to 19.3 million.


Traditional news has lost young people, the gold standard for advertisers....

Jeff Domansky's insight:

Is it native or is it advertising? Challenging times for new and old publishers.

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Column: Is it time for your PR agency to lead your creative? | Marketing Magazine

Column: Is it time for your PR agency to lead your creative? | Marketing Magazine | Public Relations & Social Media Insight | Scoop.it

The public relations industry is known for a lot of things: media relations, press conferences, event management, crisis communications, and, more recently, social media strategy and community management.


But there’s one thing that many communicators haven’t been particularly well-known for: creativity. At best, PR has been put in a box to amplify creative ideas developed by others. At worst, we’ve been accused of “spinning” stories or doing “stunts” to make a splash.


That’s changing. Over the last 18 months or so, branding, advertising and digital agencies’ dominance over creative campaigns has started to wane. Clients are increasingly turning to PR agencies to come up with the “big idea,” as the discipline is now in a good spot to call the shots on creative development. Here’s why.

Jeff Domansky's insight:

Five reasons why PR can lead your creative.

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Street Advertising Services's curator insight, August 15, 4:56 AM

Interesting take on PR agencies creating the big idea for your next campaign. In our 8 years experience of delivering PR led stunts, the majority of creative ideas comes from the PR agency..

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7 ridiculously clever ways to advertise - Mainstreethost Blog

7 ridiculously clever ways to advertise - Mainstreethost Blog | Public Relations & Social Media Insight | Scoop.it

There are two kinds of advertisements: ads that blend in, and ads that captivate our attention. I’ll be taking this opportunity to focus on the latter category.


These are the head-turners that leave us with an unexpected smile. They’re the ads we don’t see every day, and the ones we applaud for their raw creativity and clever execution.


So take a gander at some of the best advertising methods I’ve come across, and add your thoughts at the end if I’ve missed anything noteworthy....

Jeff Domansky's insight:

Inspired advertising, great ideas and fun reading.

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Facebook's Ad Chief: We Have More Primetime Eyeballs Than All Major TV Networks Combined

Facebook's Ad Chief: We Have More Primetime Eyeballs Than All Major TV Networks Combined | Public Relations & Social Media Insight | Scoop.it

Facebook advertising chief Carolyn Everson says more Americans log in to Facebook during primetime every night than tune in to the major television networks.


As we've told you in the past, both Twitter and Facebook are competing strenuously for the advertising dollars marketing clients have traditionally spent on television.


Twitter's argument lies in the fact that an increasingly distracted TV audience uses its service to discuss what they're watching in real-time.Facebook's argument is even stronger, according to vp/global marketing solutions Carolyn Everson.


Whereas Twitter hopes to win advertising dollars by making itself an integral part of the television-watching experience, Facebook believes the sheer size of its user base makes it a TV-sized mass medium all by itself....

Jeff Domansky's insight:

Here's my take: Facebook ads are spammy. They look like crap. They don't work well. They are "old marketing."

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12 print ads driving social media engagement | Marketing Magazine

12 print ads driving social media engagement | Marketing Magazine | Public Relations & Social Media Insight | Scoop.it

We used to just measure readership – how many people saw an ad – but now we’re able to measure reader actions as a result of seeing those ads as well,” says Brian Hickey, president of Starch Research Services in Canada.For its analysis, StarchMetrix measured 13,781 ads that ran from April 2011 to April 2013, identifying those that were most effective in prompting one of three reader actions: visiting or joining the advertiser’s social network, visiting the advertiser’s website or using the QR code.We spoke with Hickey for insights on each of 12 that stood out across the key categories....

Jeff Domansky's insight:

Interesting research study shows print ads drove social media engagement.....

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