Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 Pinterest Marketing Tactics That Produce Big Results

5 Pinterest Marketing Tactics That Produce Big Results | Public Relations & Social Media Insight | Scoop.it

For those of you who have yet to discover Pinterest, it’s a social media site that allows you to create beautiful “boards” by “pinning” images from other people’s boards… adding images from other websites on the Internet… or even uploading them, yourself.


It’s bizarrely addicting, and that intense pleasure can be put to good use because…it’s a powerful tool to generate tons of excitement about your business offerings — excitement that can lead to sales.


Think of it as a visual press release that you don’t need to send to the media.


Here’s how to use Pinterest marketing to get out of this world results… while promoting a product, a service, an experience, a book or just… yourself....

Jeff Domansky's insight:

Susan Harrow shows some great examples of Pinterest boards that work very well and shares tips for better results.

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Geraldine Rose's curator insight, September 12, 2014 5:44 AM

Pinterest can be very powerful for brand awareness, an interesting article.

 

LocalMark's curator insight, September 12, 2014 9:47 AM

Pinterest marketing means sharing pieces of your brand's identity. Local businesses, being perhaps the most unique of all, should use Pinterest to market their local identities to local customers. 

Shoko Aikawa's curator insight, September 13, 2014 12:55 AM

This is quite interesting platform as users are able to promote a product, a service, an experience, a book or yourself thorough using Pinterest. It gives you inspiration too!

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7 Ways Successful Businesses Use Pinterest

7 Ways Successful Businesses Use Pinterest | Public Relations & Social Media Insight | Scoop.it

What do LL Bean, Nordstrom, Sephora, Lowes and Real Simple Magazine all have in common? They are all dominating the fast-growing social network, Pinterest.


This success is directly resulting in increased sales and growth for their businesses. Studies have shown that 47% of online buyers in the U.S. have made a purchase based on something they saw on Pinterest (I know that I have).


With an emphasis on eye-catching and beautiful photos, Pinterest is perfect for businesses who want to tell their stories and grow their sales using visuals....

Jeff Domansky's insight:

Studies show 47% of online buyers in the U.S. have made a purchase based on something they saw on Pinterest. Successful businesses use Pinterest.

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A Cheat Sheet For Marketing On Pinterest

A Cheat Sheet For Marketing On Pinterest | Public Relations & Social Media Insight | Scoop.it

With more than 70 million registered users and 20 million monthly active users, Pinterest is a force to be reckoned with in the world of social networking. Here's an infographic from coschedule that shows why it is so important to you as a social media marketer, and how you can reach this powerful audience.


2 key stats:

1. A recent study of more than 1 million headlines reveals that Pinterest accounts for an astounding 90 percent of all social media shares.

2. Pinterest heavily favors topics and Pins that related to Food (52 percent), Home (18 percent) and lifestyle (15 percent)...

Jeff Domansky's insight:

Here's why Pinterest is so powerful as a content marketing channel: 90% of all social media shares come from Pinterest alone with Facebook at 6% the next closest.

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Jeff Domansky's curator insight, August 16, 2014 9:06 PM

Great tips for better Pinterest results.

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Become a Pinterest Warrior: Social Media Marketing on Pinterest

Become a Pinterest Warrior: Social Media Marketing on Pinterest | Public Relations & Social Media Insight | Scoop.it

Pinterest has 70 million active users worldwide.


The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter. Because of these numbers, you have no choice but to leverage Pinterest.


And to show you how can you use Pinterest to promote your business, the folks at Emerchantbroker have created a nifty infographic called "How To Become a Pinterest Warrior" that breaks down everything you need to know about the visual based social network - Pinterest.v


Here are some key takeaways:...

Jeff Domansky's insight:

How to use Pinterest to promote your business.

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WebTech Group's curator insight, July 26, 2014 9:53 PM

Great info.  Pinterest is great for businesses.

Janet Vasil's curator insight, July 27, 2014 9:25 AM

I get a lot of traffic from Pinterest plus I enjoy using it!.  Here's a good guide to business promotion with Pinterest.

L R Everitt's curator insight, July 31, 2014 12:31 PM

Check out ways to make Rich Pins.

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Pinterest for Your Small Business: Top Tips for Engagement

Any solid social media plan will now include Pinterest. Small business owners, are you listening? This visual-focused social bookmarking tool has taken the Internet by storm, and its users are growing each day. In fact, in just the last three years, Pinterest’s unique visitors have grown by more than 2500 percent.


Yes, you read that correctly, 2500 percent! In order to make the most of Pinterest to promote your brand and business, here are some top tips for engaging with your Pinterest followers....

Jeff Domansky's insight:

3 simple tips that will help you to get the most out of Pinterest for your small business.

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6 Things You Can Do Today To Improve Your Pins on Pinterest

6 Things You Can Do Today To Improve Your Pins on Pinterest | Public Relations & Social Media Insight | Scoop.it

Pinterest is the ultimate social network for word-of-mouth marketing. People can pin items they want to buy or save for later purchases, and their followers then see these pins when they log in to their accounts and check their home feed.


Users can also send pins directly to their friends and family members. Talk about expanding your potential customer base!


Your business can harness the power of the pin by following this simple checklist to optimize your pins on Pinterest and get them in front of more potential customers....

Jeff Domansky's insight:

Want to improve your pins on Pinterest? Here are 6 quick tips you can use today.

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Therese Torris's curator insight, July 14, 2014 4:15 PM

Useful practical tips

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5 ways to make Pinterest work for your brand | PR Daily

5 ways to make Pinterest work for your brand | PR Daily | Public Relations & Social Media Insight | Scoop.it
Pinterest is still a relatively new social media platform, which means brands are still trying to figure out how to best use it. Here are some tips for brands of all types.
Jeff Domansky's insight:

The good news is that there are a few basic rules you can use to home in on the right way to employ boards for your brand. 

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12 Most Strategic Ways to Use Pinterest for Marketing

12 Most Strategic Ways to Use Pinterest for Marketing | Public Relations & Social Media Insight | Scoop.it
Pinterest is fun and boosts creativity but at its social media heart, Pinterest is marketing. Very smart marketing!Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? Visual marketing on Pinterest is a low-key, self-paced way to reach people and get the word out....
Jeff Domansky's insight:
Passionate pinner and social media marketer Peg Fitzpatrick pinpoints the 12 Most Strategic Ways to Use Pinterest for Marketing.
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8 Tips to Make Pinterest Work For Your Business

8 Tips to Make Pinterest Work For Your Business | Public Relations & Social Media Insight | Scoop.it

Do you use Pinterest to help market your business?Have you realised any business value from using Pinterest?


To make Pinterest work as an effective tool for your business, consider the fundamentals in matching visual content to business messaging.


Creating marketing campaigns around visual content is always an attractive proposition due to the human nature to like rich and engaging content. You will find that the average internet user is much more likely and receptive to spending 10 minutes watching a YouTube clip than spending the same time reading a text-heavy article....

Jeff Domansky's insight:

Here's how to get Pinterest working for your business.

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Lee Werrell's curator insight, May 16, 2014 7:46 AM

Pinterest can be a valuable additional SM asset to you, especially if you show pictures on your site for your products or services. Used properly it can be a lucrative channel, due to the demographics of the clientele!

Commerce Pundit's curator insight, May 16, 2014 7:46 AM

You have mentioned some enormous guidelines over here. We personally use Pinterest for all our clients and it is very useful for getting traffics as well conversion.

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3 Common Mistakes You're Making on Pinterest | Likeable Media

3 Common Mistakes You're Making on Pinterest | Likeable Media | Public Relations & Social Media Insight | Scoop.it

Pinterest is an extremely important network for your brand to be on, especially if you value online purchases. The network’s shoppers spend significantly more per checkout, averaging between $140–$180 per order compared with $80 and $60 orders for Facebook and Twitter shoppers, respectively. Yet you could be missing out on reaching prospective customers on the network because of major errors you aren’t aware of.


Below are three common mistakes you might be making that are causing customers to pass you by. If you are a Pinterest user, read and sympathize, because you definitely know the feeling. And if you’re a marketer, take note and don’t be the cause of such frustration...

Jeff Domansky's insight:

Pinterest is powerful when its done properly. These tips will deliver results.

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5 Reasons Why Pinterest is the Perfect Answer for Your Apparel Business

5 Reasons Why Pinterest is the Perfect Answer for Your Apparel Business | Public Relations & Social Media Insight | Scoop.it

...According to Craig Smith of Expanded Ramblings, more than 80% of all Pinterest users are women.


Pinterest is growing at an astounding rate. With more than 70 million users and 2.5 billion page views, Pinterest is one of the fastest growing social networks today. It saw a whopping 125% growth in international traffic in the year 2013 alone.


So, why is it the perfect answer for your apparel business?...

Jeff Domansky's insight:

Great case for Pinterest for fashion marketing.

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17 Tips to Attract More Pinterest Website Traffic [Infographic] -

17 Tips to Attract More Pinterest Website Traffic [Infographic] - | Public Relations & Social Media Insight | Scoop.it
Would you like to attract more Pinterest website traffic?Pinterest can be a great source of traffic even better than Facebook as seen on some sites. So I created this infographic with 17 easy to absorb tips which can be used to drive more Pinterest website traffic. You can use the tips in this infographic to drive traffic to both websites and blogs. If you would like to get more Pinterest website traffic make sure you read this infographic, it should take you very little time…
Jeff Domansky's insight:
Verrrrry Pinteresting.
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Arnaud d'Haen's curator insight, March 10, 2014 4:03 AM

One image beats 1000 words #inspiring

MarcoFabris2013's curator insight, March 10, 2014 4:44 AM

altri buoni consigli per questo social  !!

Carlos Polaino Jiménez's curator insight, March 10, 2014 11:19 AM

De gran interés para entrar en una de las redes sociales que se está extendiendo y afianzando en nuestro país en este 2014. Quienes quieran estar bien posiciona dos, deben empezar ya!

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10 Must Follow Social Media Pinterest Boards

10 Must Follow Social Media Pinterest Boards | Public Relations & Social Media Insight | Scoop.it

Among all of the currently popular social media websites, Pinterest is one of the most interesting, presenting us with a simple way to consume content, always with an option to reach out for more. Besides helping bloggers to spread their content farther and wider, including both videos and imagery, Pinterest also offers us the ability to quickly learn more about a given subject, social media in general chief among them.


Whether you’re looking to stay hip to social media simply because your modern lifestyle demands it, or you need to get under the surface in order to better take advantage of the social web for your own marketing purposes, here are 10 social media Pinterest boards that we should all follow....

Jeff Domansky's insight:

Several good suggestions for social media boards to follow on Pinterest.

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